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50 <br />VIII. S. W.O. T Analysis <br />A SWOT Analysis is fairly common practice in the private sector in examining the Strengths, Weaknesses, <br />Opportunities, and Threats to a business, product line, or strategic plan. Economic Development staff, <br />working with the City's business community, put together the following SWOT table as part of the City's <br />Comprehensive Plan Update. It is important to note that these strengths, weaknesses, opportunities, <br />and threats, are perceived and, at this time, are not supported by specific analysis. Perception of <br />strengths, weaknesses, opportunities, and threats can influence decisions as much as actual issues. It is <br />also important to note that an issue can be considered is several categories. For example, Tukwila Pond <br />is listed as a strength, weakness, and opportunity. <br />Strengths: <br />1. Fabulous Location (access to freeways) <br />2. Proximity to SeaTac Airport. <br />3. Tax and Regulatory Structure <br />4. Seattle Sounders and Starfire Sports <br />5. Westfield Southcenter Mall, largest mall <br />in the Pacific NW. <br />6. Tukwila South <br />7. Best destination for large furniture <br />stores (big draw) <br />8. Tukwila Pond -could be strength <br />9. Transit Stations <br />10. Accessibly to City Staff and Elected <br />Officials <br />Opportunities: <br />14 <br />1. Seattle Sounders and Starfire Sports. <br />2. Tukwila Pond <br />3. Community Colleges <br />4. Boeing <br />5. Washington Youth Soccer <br />6. Grow the Tukwila name <br />7. Trails along Green River -bike <br />pedestrian bridge <br />8. Take advantage of the River as an <br />amenity <br />9. Partner with adjacent cities (we need to <br />work together versus compete) <br />10. Clustering of businesses <br />Weaknesses: <br />1. Crime and the perception of crime. <br />2. Visual appearance of the City. <br />3. Superblocks in the City's Southcenter <br />Area <br />4. Tukwila Pond <br />5. Lack of Chamber Signage <br />6. Lack of rooftop area <br />7. Evening population, lack of a nightlife <br />Threats: <br />1. Traffic Congestion <br />2. Perceived Threat, Howard Hanson Dam <br />3. Insurance costs associated with flood <br />insurance <br />4. Lack of productivity <br />5. Minimum wage increase <br />6. Connective notion of surrounding cities <br />Economic Development Background Memo <br />