LTAC 2016-03-04 Minutes - Laserfiche WebLink

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Lodging Tax Advisory Committee Meeting — Draft Minutes March 3, 2016 Page 2 Funding Request, City of Tukwila (General Administration) —After review of the application and discussion bv the Committee, it was moved bv Ben Oliver toapprove the application assubmitted. Seconded bv Jim Davis. Approved with a9+0vote. Funding Request, City of Tukwila (Tukwila/Southcenter Marketing Campaign) — Brandon Miles provided an overview of the day marketing media plan which includes print media, digital and social media ideas, events, video and other outreach ideas. The proposed marketing campaign budget is $247,000 which includes first year start-up costs. Committee members discussed concerns regarding measurements that will be used to track results. There was also concern regarding implications of Committee approval prior to review/approval ofthe Regional Tourism's application for funding. Derek Speck reminded members that approval of 1 application is not contingent upon approval of another — all applications must go before the Lodging Tax Advisory Committee for approval, and then to City Council for approval. It is expected that the RTA application in the amount of $337,500 will come before this Committee in April. Further discussion regarding the Southcenter Marketing Partnership campaign included ideas about media day tour, and a suggestion that the agency build tangible impacts into the campaign toaddress the concern of measuring outcomes. The group felt it would be highly beneficial to have the campaign rolling soon to take advantage of the spring/summer months. A discussion followed regarding State law related to the use of lodging tax funds. A motion was made to table this topic until the Lodging Tax Advisory Committee can meet again and gain greater clarity on the campaign, tracking mechanisms, and that it would be worthwhile to have the marketing consultants attend the meeting. Committee members approved with a 9-0 vote Brandon Miles indicated he would bring the group together in the next 2 weeks for further discussions. Koundtabhe —]imnDavisashediftheConnmnitteenoernbers could receive "draft" minutes prior to meetings. Meeting adjourned at 1:20 p.m.