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Lodging Tax Advisory Committee <br />Meeting Minutes <br />December 14, 2015 <br />Page 2 <br />an update on where lodging tax dollars have been allocated in the past and indicated that the <br />committee will be reviewing the proposal process in 2016. <br />6. Southcenter Marketing Partnership — Brandon Miles provided a brief background about the <br />vision for the Southcenter Marketing Campaign. He discussed six possible campaign themes and <br />indicated that the name of the partnership will be a topic of discussion in 2016: whether it <br />should include Tukwila AND Southcenter or just one of them. <br />7. Southcenter Marketing Campaign Breakout Sessions —The attendees broke up into two groups <br />and discussed the six possible themes and brainstormed. <br />8. Southcenter Marketing Partnership Group Discussion —Both groups came together to share the <br />ideas that came up during the brainstorming session. Derek facilitated a group discussion <br />regarding day marketing and prioritization. The group ranked the family themed campaign <br />highest of the six proposed themes. <br />9. Roundtable —Committee members indicated they were excited about the possibilities for <br />Tukwila in 2016. <br />10. Adjourn —The meeting adjourned at 2:00 p.m. <br />Phone: 206- 433 -1800 . Email: Mayor @TukwilaWA.gov * Website: TukwilaWA.gov <br />