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SOUTHCENTER SQUARE <br /> MASTER SIGN PROGRAM <br /> CRITERIA <br /> 1. The Master Sign Program meets the intent of the Sign Code as well or better than the <br /> signage allowed under the standard code provisions. <br /> As noted in the paragraph below, this Master Sign Program includes only a few sign <br /> code deviations and those requests are intended to provide signs which work better with <br /> the existing center and which provide benefits beyond just project signage than signs <br /> which would be allowed outright under the standard code provisions. Further not all of <br /> the signs requested under this Master Sign Program would be installed at this time. <br /> Rather this program is intended to establish a comprehensive plan to guide the <br /> development of signs for the project in the future. <br /> 2. The requested deviations from the code respond to the specific characteristics or use of <br /> the premises. <br /> Monument Signs #1 #2, located on the north and south sides of the main driveway <br /> entrance from Southcenter Parkway, deviate from the code allowed 15 foot maximum <br /> width with a proposed width of 22 feet. This has been done to create horizontal <br /> elements that are in keeping with the horizontal character of the existing entry features <br /> which in turn were purposely designed this way to draw customers into the center. <br /> Note that these signs with 55 square feet Sign Message Area are substantially less than <br /> the 72 square feet of sign message area allowed and are much more attractive than a <br /> 9 foot wide, 8 foot high sign which would be allowed outright, <br /> Monument Sign #5, located at the northeast corner of Minkler Boulevard and <br /> Southcenter Parkway, deviates from the code allowed 15 foot maximum width with a <br /> proposed width of 20 feet 5 inches; and is partially located within the 5 foot required <br /> setback. This sign is purposely located to, as much as possible, screen the large utility <br /> cabinets, which are located directly behind the sign, This is the reason for the proposed <br /> encroachment into the setback, since one of the signal cabinets is already located <br /> within the 5 foot setback; and the extra width is necessary to screen the utility <br /> cabinets. The height of the sign is limited by the requirement for a signal technician to <br /> be able to view the traffic signal from the signal control box. Thus, the sign message <br /> area at 75 square feet for this proposed multi-sided sign only slightly exceeds the 72 <br /> square feet allowed outright for a single sided sign, <br /> Exhibit 20 <br /> 67 <br />