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�,. P <br />2016 <br />Measuring the Understanding and Adoption of Targeted Behaviors <br />The City conducts ongoing phone surveys to measure the general public's knowledge and <br />practices regarding stormwater in the City of Tukwila. In addition, the research assesses <br />Tukwila businesses stormwater practices and behaviors. The City uses the research for <br />stormwater planning as well as educational outreach to improve the target audience's <br />understanding of the stormwater impacts. <br />For 2016 the City used the results of the 2015 survey which the following outcomes were <br />identified: <br />1. Determined the overall public perception of the quality of surface water in Tukwila <br />and compared it to the previous year' rating. <br />2. Identified Priority 1, priority 2 and Priority 3 issues for Tukwila residents. This helps <br />to determine what perceptions, behaviors, and practices need the most attention <br />as well as provide direction for an educational outreach program. <br />3. Identified shifts and trends in Identified Priority 1, priority 2 and Priority 3 issues <br />that occurred from previous years. <br />4. Identified Priority 1, priority 2 and Priority 3 issues for residents and property <br />owners. <br />The 2015 survey indicated there was a 20% drop in correct answers regarding the true or <br />false statement "carpet shampoo wastewater can be safely added to a stormwater <br />drain ". <br />For this reason, the City chose to target the public and businesses by inserting a <br />Discharging Carpet Wastewater to a Storm Drain is Illegal" information sheet into a <br />surface water utility billing. <br />W: \PW Eng \PROJECTSW- DR Projects \NPDES Program (99341210)\Annual Reports and Surface Water Management Programs\2016 Annual Report & 2017 SWMP <br />Plan\2017 SWMP 2016 Annual Report Package\2016 Mess Underst Adopt Targ Behav Final.docx <br />IF] <br />