LTAC 2017-02-28 Minutes - Laserfiche WebLink

Browse Search

LTAC February 28, 2017 Minutes Page 2 SSRTA Update Ashley Comar and Lisa Schwartz of the Seattle Southside Regional Tourism Authority provided an update. They have completed their 2016 -2021 Strategic Plan. Their marketing theme is Seattle's Backyard. They are currently redesigning their Vacation Planner /Dining Guide and it will be available in hardcopy and digitally in March 2017. They are in the midst of a website redesign that will include advertising scheduled to launch in May 2017. Combatting "Dangerous Tukwila" Business Relations Manager Brandon Miles requested feedback on whether the Committee would be interested in designating Lodging Tax funds to broaden the City's media campaign to combat the misinformation reported by Safewise each year that Tukwila is one of the "most dangerous cities" in the United States. The City has currently allocated $10,000 to develop a media campaign to disprove the Safewise report. There was support for the City bringing forward an application to allocate Lodging Tax funds to broaden the scope of the media campaign. of Tukwila Public Art Audit Parks and Recreation Manager Dave Johnson the Arts Commission will be sending out a Request for Proposal for the development of an Arts Plan and they are seeking community members to participate in reviewing the proposals and would like a member from the Committee to participate. It would require a 1— 2 day commitment. Anyone interested should let Brandon know. Day Marketing Update Business Relations Manager Brandon Miles provided an update on the Day Marketing campaign. Surveys are in the process of being deployed. Bill Baker will be here in April. Target completion is August /September 2017. 2017 Lodging Tax Advisory Work Plan Business Relations Manager Brandon Miles reviewed the process for applying for the use of Lodging Tax funds and review of the applications. The deadline to submit an application is by the 101h day of month to be considered at the monthly committee meeting. Organizations that have expressed interest in applying are the City of Tukwila, the Museum of Flight, Starfire Sports and Seattle Southside Regional Tourism Authority. Roundtable Councilmember Hougardy mentioned SB5827 which would redefine tourists as traveling over 50 miles AND include an overnight stay. The Committee discussed potential impacts if the bill passed and there was a mixed response. Becky Smith reported on Westfield Southcenter having top sales Jim Davis mentioned Washington Place opening later this year. Phone: 206 -433 -1800 • Email: Mayor @TukwilaWA.gov • Website: TukwilaWA.gov