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Community Development & Neighborhoods Minutes ................................................................... ............................... May 8, 2017 <br />A sixth application from the Seattle Southside Regional Tourism Authority in the amount of <br />$340,000 (2017 and 2018) for operation of the Visitor Information Center at Westfield <br />Southcenter was not approved by LTAC. <br />Staff recommended the Committee approve the applications as supported by LTAC. The City now <br />accepts lodging tax applications on a rolling basis throughout the year, so additional <br />applications may be presented to Council in the future. Chair Hougardy requested that staff <br />provide the City Council with a list of the associations the City will join with use of funds allocated <br />to memberships. UNANIMOUS APPROVAL. FORWARD TO MAY 22, 2017 COMMITTEE OF THE <br />WHOLE. <br />C. Day Marketing Initiative Brand Concept <br />Staff is seeking Council approval of a brand concept called "Accessible Fun" for the day <br />marketing initiative as recommended by Bill Bakerof Total Destination Marketing and supported <br />by the Brand Advisory Committee. The recommendation is the conclusion of a process that <br />included research studies, stakeholder interviews, field research, public perception surveys, <br />advisory committee meetings, and literature review since the onset of the consultant contract <br />signed in December 2016. Accessible Fun is intended to convey that the Southcenter Shopping <br />and Entertainment District is accessible, convenient and affordable, and includes varied dining <br />and entertainment options. Accessible Fun is a conceptual phrase and is not intended to be a <br />tagline or slogan itself. Once the Council approves a brand concept branding materials can be <br />developed and presented to the Council forfurther review. Committee members asked clarifying <br />questions and decided not to make a recommendation to the Committee of the Whole. NO <br />RECOMMENDATION. FORWARD TO May 22, 2017 COMMITTEE OF THE WHOLE. <br />D. Follow -up on March Housing Policy Work Session <br />Staff provided the Committee with a proposed housing work plan as follow -up to the March 30, <br />2017 work session where Councilmembers prioritized a list of potential housing- related policy <br />items. The briefing included a status summary and proposed schedule for the list of items, <br />factoring in existing workload, Council priority and existing budget. Committee members asked <br />clarifying questions and discussed the timing of the proposals. Council had previously expressed <br />interest in extensive neighborhood outreach regarding issues like residential neighborhood lot <br />sizes, but staff recommends beingstrategic aboutthis due to the amount of staff time and budget <br />required. Possibilities include grouping neighborhoods, pairing up with city outreach on another <br />topic, or starting with a neighborhood like Allentown, where some residents have expressed <br />interest in reducing lot sizes. Chair Hougardy asked what could be done in 2017 and staff replied <br />that starting a dialogue in the city would be a good first step as the City has not heard from a <br />broad spectrum of people. Staff will return to Committee with information about outreach <br />options and the amount of staff time and budget required for each. DISCUSSION ONLY. <br />II. MISCELLANEOUS <br />Adjourned 6:45 p.m. <br />Committee Chair Approval <br />Minutes by LH <br />