CDN 2017-07-10 Item 2A - LTAC - Application for Family Night at S2

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City of Tukwila Allan Ekberg, Mayor INFORMATIONAL MEMORANDUM TO: Community Development and Neighborhoods FROM: Brandon Miles, Business Relations Manager CC: Mayor Ekberg DATE: June 30, 2017 SUBJECT: City of Tukwila Lodging Tax Application Family Night at S2 ISSUE Review of Lodging Tax application forward to the City Council by the City's Lodging Tax Advisory Committee (LTAC) for "Family Night at S2." BACKGROUND The City's LTAC has forward to the City Council a funding request by the City of Tukwila for $25,000' to sponsor and market "Family Fun Night" at the September 9th S2 game at Starfire Sports. LTAC recommends approval of the request. Since 2015 the Seattle Sounders FC second team, S2 has played all its home games at the Startire Sports in Tukwila. S2 plays in the United Soccer League (USL) and a is a developmental team for young soccer players hoping to play professional soccer. On Saturday, September 9th, the City and Sounders FC are proposing to hold a game entitled "family night at S2." The goal of the family night is to bring families, with young children to the game, to experience soccer and to engage in a variety of family friendly activities before, during, and after the game. The City of Tukwila will be the presenting sponsor for the game and the current working title for the game is, "Family Night at S2, presented by the City of Tukwila." The following are staff's goal with sponsoring the game: 1. Attendance. Increase the attendance at the game. Higher attendance means more revenue for area businesses. The City also wants to add a stay and play component to the game. Encourage people to make a night of it and stay in a Tukwila hotel. 2. Branding. Sponsorship of the branding is consistent with the family focused brand the City has been discussing. The branding would not just be for those individuals who attend the game, but also for those that view the advertising campaign for the game. 3. Return Visits. Attendees of the event will also be provided a grab bag with goodies and discounts at Tukwila businesses. The goal is to bring these soccer fans back to the City on multiple occasions, including a holiday season "stay and shop" offer. 4. Partner Development. The game provides an opportunity for the City and businesses in the City, to build relationships with Seattle Sounders FC. ' The funds will come from the City's lodging tax funds, which under Washington State law, are limited to only being used for tourism promotion activities. 1