LTAC 2017-07-25 Agenda Packet - Laserfiche WebLink

Browse Search

LTAC June, 2017. Page 2 retweeted and another post was regarding Apollo, Tukwila's newest K -9 officer. The Apollo post received over 3 million views, 35K likes, and over 23K shares. Staff noted that these were good posts because of the content. "Dangerous Tukwila" Response -Staff discussed the City's response to the annual listing of Tukwila being "one of the most dangerous cities in America." The City's response includes a posting by the City's Police Department the day the list came out and the production of a video that shows the misconceptions of using per capita. The video was shown in the meeting. Staff noted that there this year the story did not seem to drive the same type of attention as it has received in the past. World Cup 2018 Opportunities -Ben Oliver, LTAC Member and President /CEO of Starfire Sports discussed ideas for what could we do next year for the upcoming World Cup. One idea was to pair restaurants up with teams for viewing parties. More to come. Lodging Tax Application -Staff presented an application from the City of Tukwila to sponsor an S2 game at Starfire this year with the Seattle Sounders. The goal of the application is to help brand the City as a "family friendly" destination. Staff provided an overview of the Sounders fan base, the goals of the event, the proposed marketing, and the activities that would occur on game day. Committee asked questions of staff regarding pricing and marketing. The Committee provided recommendations on cost savings for the event. The Committee note that this game was a way to help incorporate the Sounders into the "fabric" of the community. LTAC recommended approval of the application 7 -0. Staff will provide the LTAC and update at its July meeting. Destination Assessment Follow -Up -Staff followed up on items discussed at the May meeting from the Destination Assessment (DA) completed by Bill Baker and his team. A. Map Needs -The DA noted that there was a need for a good map of the business district (Southcenter). LTAC reviewed several map styles from the area and discussed the style and quality of the map. There was also discussion about maps being created by Seattle Southside Regional Tourism Authority and the Chamber and making sure efforts are not duplicated. Staff intends of meeting with both agencies and seeing how map needs for the business district can best be addressed. Staff will report back to LTAC at a later date. B. Small Grants -Staff discussed the idea of creating a simpler process for smaller recipients to receive lodging tax funds. The idea being that the City would receive a small amount of funds through its applications to award for small requests. LTAC discussed a concern with this approach and wanting to have oversight over the awards. One idea that was discussed was having the Council approve an application that the LTAC could then oversee without the need to run the requests through the Council. The issue of small grants was tabled with no further action needed now. • w .. m . 0�