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EXHIBIT 6 <br />WSDOT's Guidance for Transportation Demand Management Incentives <br />WSDOT recognizes that government must always carefully steward public money and trust. This <br />guidance establishes standards for contractor use of WSDOT administered funds to promote non - <br />single occupancy vehicle modes of travel. Grantees/contractors that receive WSDOT <br />administered funds are required to follow this guidance. <br />1. Any incentives or rewards purchased with WSDOT administered funds must be <br />consistent with these standards, Incentive or reward expenses inconsistent with these <br />standards will not be reimbursed. <br />2. TDM program funded incentives and rewards: <br />• Must be earned before they are received, except for programs that provide financial <br />subsidies for efficient trips (subsidized bus passes, carpool parking discounts, etc.) <br />• Must directly relate to future non -single occupancy vehicle commute/trips and costs. <br />For example, bus pass and vanpool discounts for future trips, money for employers <br />that purchase efficient commute infrastructure like a new bicycle rack, <br />carpool/vanpool parking signs, etc. <br />• May not include incentives like VISA gift cards; general retail gift cards like <br />Starbucks or Target or sweepstakes prizes like trips, fine dining or electronics. Cash <br />incentives are never permissible. If your organization provides these types of rewards <br />and incentives using non-WSDOT program funds or donations, you may propose the <br />use of state -provided funds for project administration and marketing. If using <br />donation or other -sourced funds for such incentives, the state should not be <br />identified on promotional or outreach materials. <br />3. Communicate the personal and lasting benefits people receive when they choose <br />alternatives to driving alone. <br />In promotional materials, highlight the personal benefits that everyone receives. If you <br />choose to emphasize incentives or prizes, that message should complement rather than <br />substitute for messaging about the more important and universal benefits. <br />Personal benefit examples include: you will improve your health, reduce your stress, save <br />time, save money, help protect air and water quality, reduce greenhouse gas emissions, <br />save enough money on parking to buy three lattes, receive a free or reduced -price transit <br />pass, or park in vanpool space close to the front door. <br />This incentive guidance is effective with the 2017-2019 contracts. WSDOT wants to hear from <br />our grantees/contractors about past practices and incentive ideas that would effectively promote <br />travel mode behavior change. The guidance could be updated based upon feedback. <br />Effective date: July 2017. <br />GCB2886 Page 16 of 16 <br />36 <br />