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This program will market sustainable transportation through a direct, individualized approach <br />supporting and encouraging residents and employees to change their travel behavior. <br />Methodology will include individualized marketing; social marketing; and engaging community <br />and residential groups, individuals, businesses and other targeted groups of corridor users. <br />Marketing will focus on sustainable transportation options such as transit, vanpool, carpool, <br />biking and walking. <br />Strategies may include, but are not limited to: <br />• Administration of transportation behavior survey <br />• Education and training on transportation options <br />• Distribution of ORCA incentives to encourage transit use <br />• Help individuals who qualify get reduced fare ORCA cards by partnering with ORCA <br />To -Go, ORCA LIFT (Public Health — Seattle & King County), and ORCA Youth <br />• Administration of a sustainable transportation rewards program <br />• Distribution of safety/visibility gear for active transportation <br />• Attendance at community or employer resource fairs and meetings <br />• Biking and walking amenities to promote active transportation <br />• Leverage South King County Transportation Options network on RideshareOnline.com <br />to promote sustainable transportation options <br />• Webpage with program information hosted on TukwilaWA.gov website <br />`N <br />