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INFORMATIONAL MEMO <br />Page 3 <br />FINANCIAL IMPACT <br />The total cost for this campaign is $40,000. Staff utilized $15,000 in funding from the City's <br />general operation's lodging tax application to begin getting the campaign developed. Staff is <br />requesting an additional $25,000 in lodging tax funds for digital marketing, project management <br />by the marketing firm to manage the digital marketing, and for any additional costs that might <br />arise. <br />RECOMMENDATION <br />Staff recommends that the City Council approve the funding request, as recommended by <br />LTAC. Staff has placed this on the April 20 regular agenda (same night at P.E.D meeting). <br />ATTACHMENTS <br />A. City of Tukwila: COVID19 Response, Back to Business Initiative application materials. <br />K <br />