Laserfiche WebLink
City of Tukwila My WebLink |HelpSearch Tips |About |Sign Out
Build relationships with businesses in Tukwila and businesses outside of Tukwila. Businesses outside of <br />Tukwila may eventually be interested in opening additional locations in the City. <br />This campaign will also have long term benefits to the City: <br />1. It will allow the City to develop social media channels that can be transitioned to promoting the <br />Tukwila tourism brand once the pandemic has ended. <br />2. It will help to reinforce Tukwila as a tourism designation in the Greater Seattle area. <br />How the campaign will work: <br />• Consumer facing businesses are asked to provide a deal, something that people can purchase now. It is <br />free for Tukwila businesses to participate. Because it would increase the reach of the campaign, non - <br />Tukwila businesses in King County could also participate. Staff is still working on how this work. Ideally <br />other cities will come on as sponsors for the campaign. <br />• A campaign will be developed with its own brand, consistent with the overall Tukwila brand. <br />• A microsite will be set up to promote the deals. The actual transaction will occur on the businesses' <br />website, not the City's. Our goal is to have 12,500 unique visitors to the webpage. <br />• Social media channels will be set up to promote the campaign. Our goal is to have 8,500 followers <br />within one month. <br />• Public relations campaign to generate earned media. <br />• While it's free for Tukwila businesses to participate, the businesses will be asked to promote the <br />campaign through their digital channels. <br />Staff Comments: <br />This is a small step the City can do to help its businesses and the region recover from the pandemic. Staff has <br />allocated $15,000 from the City's general operations application to this campaign. Staff is requesting an <br />additional $25,000 in lodging tax funds specific to this campaign. The $25,000 will be used for digital ad buys, <br />project management by the marketing firm to manage the digital campaign, and other costs that might arise. <br />Consistency with Six Year Financial Model: <br />The six -year financial model did not anticipate a pandemic. However, the City's policy has been to retain a <br />significant amount of reserves for an economic downturn, such as this pandemic. There are sufficient lodging <br />tax funds to support this campaign. <br />City of Tukwila Staff <br />Recommendation to LTAC: Approval <br />Notes: <br />None. <br />City of Tukwila <br />6200 Southcenter Blvd. <br />A <br />Tukwila, WA 98188 <br />