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Southcenter Plan Book 1: Community Intent <br />1.4. THE VISION FOR SOUTHCENTER <br />The Southcenter area comprises of approximately 250 individual privately held properties, and over <br />8 miles of public rights -of -way that are under the ownership and control of the City. The <br />overarching purpose of the Subarea Plan is to orchestrate individual public and private investments <br />to produce greater value than any separate project could practically achieve by providing a <br />common vision that all investors can rely upon, contribute to, and derive value from. This section <br />describes the common purpose to which all actions and investments shall be directed: the <br />realization of a vision of the future that is sufficiently specific to provide a common purpose, yet <br />loose enough to respond to opportunities and changes in the marketplace that will inevitably arise. <br />1) District Structure From Suburban Commercial Area to Urban Center <br />The forces of market demand and land availability that produced the current characteristics of <br />Southcenter's built environment have evolved significantly in new directions. The primary driving <br />forces conditioning the form of new investment in the Plan Area will be: <br />1) The shopping industry's shift away from internally focused shopping centers in favor of <br />more open air and amenity- driven formats; <br />2) Rising gas prices and increasing regional commitment to transit; <br />3) A rapidly growing demand for walkable urban environments for living, working and <br />shopping; and <br />4) The rising economic importance and value of property in the Southcenter area as a result of <br />the expansion of the regional mall and the disappearance of easily developed property in <br />the area. <br />The implementation of this Plan is intended to enable Southcenter to benefit from these primary <br />conditioning forces. Responding to these forces of change, the community envisions guiding <br />development and change to create differentiated areas where the character, forms, types of uses <br />and activities benefit, complement and support each other (See Figure 1.1. Evolution of Envisioned <br />District Structure and Figure 1.2. Envisioned District Structure DRAFT). <br />W: \Long Range Projects \Southcenter Plan \Plan 2011 \Book 1 \FINAL Book 1_12.7.2011_PC.docx Page 10 <br />12/7/2011 <br />IM, <br />