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2021 Tourism Work Plan <br />Item <br />Narrative <br />LTAC <br />Funded? <br />Consultant <br />Work? <br />Experience <br />Tukwila Digital <br />Initiative <br />Launch of website for Experience <br />Tukwila. <br />Yes <br />Yes <br />Launch monthly newsletter. <br />Yes <br />Yes <br />Add additional tools to website: <br />Map, sort function for restaurants, <br />etc. <br />Yes <br />Yes <br />Continue to build social media <br />engagement and followers across <br />all channels (consultant and staff <br />work). <br />Yes, through <br />March. <br />Yes <br />Back end website maintenance <br />(consultant work) <br />Yes, through <br />March. <br />Yes <br />Google Search <br />No <br />Yes <br />Creation of videos highlighting the <br />City for both tourism and overall <br />No <br />Yes <br />2nd photo shoot, focused on the <br />summer, once COVID-19 <br />restrictions are eased. Need photos <br />of people not wearing masks. <br />No <br />Yes <br />Consider other features to add to <br />the site and changes once it has <br />been up and running. <br />No <br />Yes <br />Experience <br />Tukwila <br />Campaigns <br />"We Are Open Campaign." There <br />is a pent-up demand for people to <br />get out and have fun. Once we <br />have been given the "all clear", the <br />City would promote coming back to <br />shop, dine, and play to households <br />within the Greater Seattle region. <br />No <br />No <br />"Bring Your Event to Tukwila." <br />Many small, local events in the <br />Seattle region are in need of funds <br />to continue events in the future. <br />Through a small ad buy, the City <br />would attempt to promote these <br />events relocating in the City, with <br />an emphasis being on established <br />No <br />No <br />11 <br />