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INFORMATIONAL MEMO <br />Page 2 <br />DISCUSSION <br />Staff would like to use the Port grant for digital development for small, primarily minority owned <br />businesses in the City and to enhance the City's Experience Tukwila digital opportunities. <br />The pandemic showed the importance for businesses to have a digital presence. When staff <br />tried to promote several businesses during the pandemic, via the Experience Tukwila digital <br />assets, we found several businesses did not have websites or social media accounts for the <br />City to promote and link to. In addition, many businesses did not have quality photographs <br />and/or videos we could use for Experience Tukwila. <br />Using the Port Grant and lodging tax funds staff is considering a program that would provide the <br />following outcomes: <br />1. Modeled after the City of Seattle program,' the City of Tukwila will partner with a non- <br />profit to provide training for Tukwila youth on creating a digital presence for Tukwila <br />small businesses (with an emphasis on minority and women owned). The youth would <br />create a website and other digital assets for participating businesses. Once these <br />businesses have websites the City can link to them via the Experience Tukwila website <br />and Experience Tukwila social media accounts. <br />2. Obtaining better quality videos and photography for small, consumer facing businesses <br />in the City. These digital assets could be used via the Experience Tukwila digital <br />mediums to promote the City and the businesses. <br />3. Helping Tukwila small businesses improve their Google and Yelp pages, specifically <br />providing education about the importance of "owning" their pages so customers can <br />better locate the businesses and interact with the businesses. <br />4. Expanding and promoting more minority owned, consumer facing businesses on <br />Experience Tukwila. <br />FINANCIAL IMPACT <br />Per the grant requirements, the City is required to provide a cash match of $5,340. The source <br />of this match will come from the lodging tax program and/or the Economic Development 2021 <br />budget. <br />RECOMMENDATION <br />Discussion only. Staff is looking for committee approval to submit an application for the Port of <br />Seattle grant funds. <br />ATTACHMENTS <br />None. <br />Ikuow.org/stories/black—owned—restaurants—get—tech—assist—from—seattle—teens <br />22 https://tukwilawa.sharepoint.com/sites/mayorsoffice/cc/Council Agenda Items/Mayor's Office/PCD, March 15/Port Grant.doc <br />