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Table 1 shows an estimate as to how funds will be allocated. The City may reallocate <br />funds for specific tasks or eliminate tasks. <br />Task <br />Notes <br />Monthly <br />11-month cost <br />Rate <br />(February <br />through <br />December) <br />Project <br />Project Management, monthly analytics <br />$1,000 <br />$11,000 <br />Manageme <br />reporting on web and social analytics, site <br />nt and <br />hosting and administration. <br />Reporting <br />Social <br />Creation and posting of original social <br />$4,500 <br />$49,500 <br />Media <br />media content for existing Facebook, <br />Content <br />Instagram, Twitter, TikTok, and Linkedln <br />and <br />accounts including custom graphics and <br />Manageme <br />sourced photography. 5-7 posts per week <br />nt <br />on Facebook, Instagram, and Twitter. <br />Community moderation. Identify externally <br />generated content to share, retweet, or <br />otherwise promote. Ongoing content <br />creating for Linkedln one post per week. <br />Ongoing content creating for TikTok <br />including 1-2 custom videos per month. <br />Expanded stories, videos, gifs, and <br />interactive content. City retains ownership <br />of all social media accounts. Upon request, <br />Contractorshall provide the City sign in <br />credentials for social media accounts. <br />Website <br />Ongoing website support and content <br />$2,000 <br />$22,000 <br />Content <br />updates, editorial calendar management, <br />Updates <br />blog content and event updates. Includes <br />adding additional content to the site such <br />as new restaurant and shopping listings, <br />updating imagery including refreshing <br />homepage content. Contractor is <br />responsible for hosting <br />ExperienceTukwila.com. City retains <br />ownership of ExperienceTukwila.com <br />website and the domain name. Upon <br />termination of this Agreement, Contractor <br />shall transfer hosting and the domain name <br />ExperienceTukwila.com to the City. <br />Email <br />Deployment of one email per month to <br />$1,000 <br />$11,000 <br />CA revised May 2020 Page 7 <br />