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o Include a Social Media Toolkit that can be used for cross promotion and <br />engagement. <br />Administer a simple transportation survey during in -person and virtual outreach. <br />o Encourage survey completion at outreach events and perform any data entry for <br />completed paper surveys. <br />o Conduct follow up phone calls on transportation resources with reward program <br />participants that do not provide an email address. <br />o Note: Tukwila staff is responsible for the survey creation and translation into top <br />languages. <br />Distribute rewards/incentives (such as ORCA cards) to the South King County <br />Community. This will be designed to help connect individuals with transit fare that best <br />suits their needs. This includes connecting individuals to reduced fare options, reduced <br />fare portal or an agency that can assist in enrolling them in the right transit fare. <br />o ORCA Cards will be provided by the City of Tukwila. <br />Pilot additional programs as they arise including but not limited to Community <br />Transportation Navigators and working with Hopelink's One-Call/One-Click Platform. <br />Participate in local stakeholder groups to share information and promote TDM <br />practices. <br />Implement additional TDM approaches as appropriate. <br />Deliverables <br />This project will have the following deliverables: <br />• A mutually agreeable performance measurement plan, including the number of <br />outreach events and number of customers served. <br />• Monthly outreach tracking sheet with event list and metrics. <br />• Quarterly status report that includes completed activities, summary of planned <br />activities, and a description of issues, risks or challenges, and resolutions. <br />• Final report of findings that includes: <br />o Summary of accomplishments <br />o A list of partnering organizations <br />o Detailed lessons learned from the project <br />o Estimated number of outreach events and customer interactions <br />o Qualitative customer feedback from end -users and partner organizations <br />o Number of transportation surveys completed or facilitated <br />Page 10 of 11 <br />85 <br />