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Scope of Services <br />Contractor shall provide marketing, advertising, and social media management services to the City <br />2025shall beto continue to promote the City of Tukwila as a great place to play, stay, shop, and <br />dine. <br />Day-to-Day Management of Experience Tukwila <br />Contractor is responsible for the day-to-day management of the City of Tukwila Experience Tukwila <br />social media accounts (Facebook, Instagram, X, and LinkedIn) and the ExperienceTukwila.com <br />website. Contractor shall provide the following services outlined in Table 1 below. <br />Special Services <br />In additiontothe work outlined in Table 1, Contractor shall provide the following additional special <br />services to the City.The reimbursement for these items shall be negotiatedseparately and no work <br />shall be performed until written (email suffices)notification has been provided by the City. <br />1.On dates mutually agreed by the City and Contractor, organize a two-day photo shoot within <br />the City to capture more crowds, personal portraits, and b-roll footage. <br />2.Juneteenth Poster and other special art workcoordination. <br />3.Producevideos or animations promoting the City. <br />4.Website refresh of ExperienceTukwila.com. <br />5.Paid media recommendations, as needed, with the specific services added by the City upon <br />request, with a cost estimate provided by the Contractor. <br />6.Provide recommendations and strategies to help the City improve its social media followers <br />and engagement. <br />7.Earned media and community partners program. The specific work shall be negotiated by the <br />City and the Contractor, with the Contractor providing the City an estimate for the proposed <br />work. <br />8.Other marketing and advertising services deemed necessary by the City to achieve the goals <br />of promoting the City to visitors. Specific services and costs shall be negotiated as specific <br />projects are proposed by either City or Contractor. <br />CA revisedMay 2020 Page 6 <br />8 <br /> <br />