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COW 2017-12-11 COMPLETE AGENDA PACKET
Tukwila City Council Agenda COMMITTEE OF THE WHOLE Allan Ekberg, Mayor David Cline, City Administrator Dennis Robertson, Council President Councilmembers; •:. 3oe Duffie •;• Verna Seal :• Kathy Hougardy De'Sean Quinn •:• Kate Kruller •. Thomas McLeod Reception for Councilmember Joe Duffie 6:00 to 7:00 PM d City Hall lobby Monday, December 11, 2017; 7:00 PM 1. CALL TO ORDER / PLEDGE OF ALLEGIANCE Tukwila City Hall Council Chambers 2. PUBLIC COMMENTS At this time, you are invited to comment on items not included on this agenda (please limit your comments to five minutes per person). To comment on an item listed on this agenda, please save your comments until the issue is presented for discussion. (Refer to back of agenda page for additional information.) 3. PUBLIC HEARING An ordinance authorizing the Bellwether Housing Development Agreement. 4. SPECIAL ISSUES Pg.1 a An ordinance authorizing the Bellwether Housing Development Agreement. b. A resolution of service appreciation to Councilmember Joe Duffle. c. Tukwila tourism and economic development branding. d. A lease for the Way Back Inn (Gregor House). e. Council consensus on the Human Services plan. f. Technology St Innovation Services Department quarterly update. Pg.1 Pg.135 P9.139 Pg.253 Pg.265 Pg.293 5. REPORTS a. Mayor b. City Council c. Staff d Council Analyst 6. MISCELLANEOUS 7. ADJOURN TO SPECIAL MEETING SPECIAL MEETING 1. CALL TO ORDER / ROLL CALL 2. CONSENT AGENDA •;• Ord #2563 •. Res #1923 a. Approval of Minutes: 12/4/17 (Regular) b. Approval of Vouchers c. Authorize the purchase of portable radios for the Police Department in the amount of $56,367.21, [Reviewed and forwarded to Consent by the Public Safety Committee on 12/9/17.] d. Authorize the Mayor to sign an agreement for health care broker services with R.L. Evans Company, Inc. in the amount of $51,250.00. [Reviewed and forwarded to Consent by the Finance Committee on 12/5/17] Pg.305 Pg.313 (continued.) COMMITTEE OF THE WHOLE MEETING / SPECIAL MEETING Monday, December 11, 2017 Page 2 3. UNFINISHED BUSINESS a. A resolution of service appreciation to Councilmember Joe Duffle. b. Authorize the Mayor to sign a 5 -year lease with Way Back Inn (Gregor House) for homelessness intervention/prevention. c. An ordinance approving and authorizing the proposed Bellwether Housing Development Agreement at 3481, 3703, 3707, 3705 and 3601 S. 152nd Street with Bellwether Housing, LLC, a Washington Limited Liability Company. d. Endorse the brand blueprint, brand checklist and brand style guide as prepared by Total Destination Marketing to be used to promote City tourism for both daytime and overnight visitors. 4. NEW BUSINESS 5. ADJOURNMENT P9.135 Pg.253 Pg.1 Pg.139 Tukwila City Hall is ADA accessible. Reasonable accommodations are available at public hearings with advance notice to the City Clerk's Office (206-433-1800 or TukwilaCityClerk@TukwilaWA.gov). This agenda is available at www,tukwifawa.gov, and in alternate formats with advance notice For those with disabilities. Tukwila Council meetings are audio/ video taped (available at www.tukwilawa.aov) HOW TO TESTIFY \Mhan racognizeid by the Alras:idiing Offiaar to adcrass the Council, please go to tha podium anc slates your name] and adcrass clearly' for the record. Please observe lhla basia rules of aeurtasy when speaking' and limit Faun comments ta minutes. Council appraaialas Bearing from citizens and miambers of the public, and may niot to able] to answer questions or respond during the meeting'. PUBLIC COMMENT S Members of 11t a public are givan the opportunity tc address 11la Council cin items iIhat arca 1VI07 included on tine agenda during MBE C CON MEI']hI. Plaasa limit y'eur comments ta 9 minutes. If Nciu have a aamimiar.it ani an A Banca :itam, please wail until that ilam acmias up for discussion lei spaak on that tepiic. SPECIAL! MEETINGS/EXECUTIVE SESSIONS Special Meetings may t a called at an}' time] with proper publia notiica. Flrcaaduras followac are the sama as 'Mose used in Regular C auniciil maatings. Executive Scissions mai{ be callac to inform the C ouniciil of pand:ing legal action, finanaiai, or parsonrzal rr atters as plrasarit ac by law. Hxacutive Sessions ara niot apart to Cha public. PUBIJ] C HEARINGS PubLia Hlaarings are raquirad by law bafcma tha Ccunail crani taka action on mattars affaating tela public interest such as land -use laws, annexations, rezone raquasts, put ] ic safaly issue's, etc. Sactian 2.04.150 of lha Tukwila IN uniaipal C ade states tha following' guidelines fcir Public' Hlaarings: 1. '➢ha proponent shall speak first and is allowed 15 minutes fcir a prasentation. a. Tha oppcnant :is than alllcwed 15 mir.iules to make a presantaticn. ? . E aahl side is then allowec 5 minute's far rebuttal. 4 . Mambers attic' public who wish to addrass the C cunail may spaak for _`I minutes each'. T a cna may spaak a sacond tima until avaryane w:] shlinig t c spaak hlas spclden. 3. After aaahl speakkir alas spoken, thle C auncii l ma}' quasi ion the spaakar. Each spent ar can respond to tha qucist:ian, but mai{ not angaga in furthar debate al that tima. . After the Public Hearing is c: used and during the C auncil maatinig, thle C ounic:il ma}' choosy to discuss tha issua among thamisah as, or dafcir the c isaussion to a future C ouniciil mealinig, without furthler plublia lastimony. Council nation may only t a taken during' Regular ar Spacial Maatings. COUNCIL MEETING SCHEDULE No Council maetings ara schleduled male' _`Ith Monday ail the month unlass priar publia notifiaation is givan. Regular Mc c 1 in gs - ]Ilha Mayor, al eat ad by tha people to a four-year term, prasidas at all Ragular C ounic:i l Maetiings held on the 1st and 3rd Monday's aflaaah month at 7:00 p.m. and Spacial Maatings. Offaiai Council actian in tha form of formal motions, adopting of resolutions and passing cif ardinanaes can only ba takan at Ragulan or Special C ounc:il maatings. C ommittec of the W'hos'e Mc etin gs - C cunailmembars ane alactac for a four-yaar tarm. Tha Caunail President is alactac by tha Counailmambars to preside at all C amimiittaa ad a Whola maatings for a ona-year term. C ommittea of tha Whole meetings are hald tha 2nc and 4th Mondays all 7:00 p.m. Issues discussed theme ara fbrwardad to Ragulan ar Spec ial C cunei] maatings for official action. COUNCIL AGENDA SYNOPSIS Iatiaiula - .11:'eliarj D<<le Parpand by M4yor's review Comm/review 12/11/17 MCB AO DI -F. Maio Data ❑ Resolution Aitg Dale 14 Ordinem? ❑ Bld..flwwd rl lig [)af If Pith& Healing ❑ Other :'l ltg Date £%fr Date Mi Date 12/11/17 _I Itg Date 12/11/17 SPONSOR ❑C©unei/ 0114,gor DCD ❑I Num? ? ❑Fire ❑7S ❑Pe''! ❑Police DPW' ❑Court ❑1 I E ITEM INFORMATION ITEM No. 3 & 4.A. Spec 3.C. 1 STAFF SPONSOR: : MOIRA BRADSHAW ORMINAL AGENDA DATE: 12/11/17 AGENDA I I ] t'Trrl.l: An Ordinance and Development Agreement for Bellwether Affordable Housing C.vI I .C;( )Ry ()i:16jl:f on 12/11/17 ❑ AN Maio Data ❑ Resolution Aitg Dale 14 Ordinem? ❑ Bld..flwwd rl lig [)af If Pith& Healing ❑ Other :'l ltg Date £%fr Date Mi Date 12/11/17 _I Itg Date 12/11/17 SPONSOR ❑C©unei/ 0114,gor DCD ❑I Num? ? ❑Fire ❑7S ❑Pe''! ❑Police DPW' ❑Court ❑1 I E SPONSOR'S Bellwether is requesting a development agreement, which would provide 112 housing units SUMMARY in a High Density Residential district, that allows modifications in height, parking, recreation space, development area coverage, setbacks, density, and building modulation in exchange for a units that serve those making up to 60% of area median income and a 20 foot public right of way easement. RIi1'lIMI.:) IW ❑ C.O.W. hMItg. ❑ Trans &infrastructure DATE: 11/27/17 Ct CDN Comm ❑ Finance Comm. ❑ Public Safety Comm. ❑ Parks Comm. Q Planning Comm, COMMITTEE CHAIR: HOUGARDY ❑ Arts Comm. RECOMMENDATIONS: SPONsoR/At)MiN. Co\INIFn Department of Community Development EI COST IMPACT / FUND SOURCE ExI'I': i1 rrI: {E REQUIRED AMVMOtJNT BUDGETED APPROPRIATION REQUIRED $ $ Fund Source: Comments: MTG. DATE RECORD OF COUNCIL ACTION 12/11/17 MTG. DATE ATTACHMENTS 12/11/17 Informational Memorandum dated 11/20/17 with attachments (New Info after CDN) Additional Memorandum with attachments as requested by CDN Powerpoint presentation Minutes from the CDN meeting of 11/27/17 1 2 City of Tukwila A!Ian Ekberg, Mayor INFORMATIONAL MEMORANDUM TO: Community Affairs and s FROM: Jack Pace, Director DG BY: Moira Bradshaw, Senior canner CC: Mayor Ekberg DATE: November 20, 2017 SUBJECT: Potential Development Agreement for Affordable Housing in the TIB Neighborhood ISSUE Should the City Council adopt an ordinance approving a Development Agreement with Bellwether Housing to develop an affordable housing project on a site in the TIB neighborhood? BACKGROUND Bellwether Housing is a nonprofit housing developer that builds and manages affordable housing. They have been operating since 1980 and currently serve 3,200 residents. They are interested in expanding beyond Seattle and have an option to buy property in the TIB neighborhood. At the December 12, 2016 City Council meeting, Bellwether presented themselves and their organization and goals for the TIB neighborhood to the Council and public. Staff was directed to proceed with negotiations for a Development Agreement. Since that meeting, the site has changed but is still within the TIB neighborhood and near the transit center. Figure 1 Vicinity Map 3 4 INFORMATIONAL MEMO Page 2 The 56,000 square -foot site on S. 152 Street is identified above on Figure 1, Vicinity Map. It is in a High Density Residential zoning district, which has been in place since the area annexed to the City in 1989. The site is surrounded an three sides by apartments — the Avalon, Ambassador Gardens and Seasons. The Rainbow Trailer Park is across the street. The site is currently developed with four single family structures. The City has the authority to establish development standards and other provisions that would apply to a site-specific development and vest the project. (Development Agreements, TMC 18.86) Bellwether would like the City to modify the site's existing High Density Residential (HDR) development regulations to allow them to achieve a project that is financially viable and more in character with a transit oriented development. Exhibit A of the attached draft Development Agreement contains a legal description, map and conceptual site plan for the proposed project. Figure 2 Zoning Map DISCUSSION There are two elements to the decision: the process to create a development agreement and the substance or standards within the agreement. Process The City Council must hold a public hearing and if they•approve, adopt an ordinance (Attachment A) authorizing Mayor to execute the agreement. The applicant would like a development agreement before the end of February 2018 for the following reasons: 1. Bellwether has an option to purchase the subject site: their acquisition funding is dependent upon this Development Agreement 2. In September of 2017, King County levy money is available for affordable housing projects that are in transit oriented areas, This money is finite and will likely not be available for an additional four years after the 2017 call for projects. Z:1DCD1Bel[wether\InfoMema 11.28,16.dae INFORMATIONAL MEMO Page 3 3. Prices continue to rise in the TIB area fueled by continued economic expansion in the Seattle area and local speculation about upcoming zoning changes. These forces make buying land and affordable housing more expensive. 4. The City is beginning its review of regulations related to the TIB area, revised standards are being developed and further work is pending the direction from Council on the street design. Action on new zoning standards is not expected until 2018. Standards The City may approve a development agreement that allows standards that are different from those otherwise imposed. Modifications of those standards can provide flexibility to achieve public benefits - in this case - permanent affordable housing, 1/4 of a new street to break up the super block, development that sets a new standard for apartments, and a development that responds to new community goals and the adjacent public transit facility. The developer has directed the preparation of plans (Attachment D) for the site to determine the needs of a Bellwether project. They have compared these plans to the existing Zoning Code standards for maximum building height, minimum recreation space, parking, unit density, maximum building length, development area coverage and setbacks. (Attachment B. Section 7) Attachment C is a comparison of the existing standards and the requested modifications. Although a public process to update zoning standards means that an outcome cannot be absolute, staff believes that the updated TIB zoning will have similarities to the proposed project and that the public benefits gained warrant the approval of the request. FINANCIAL IMPACT It is most likely that the Bellwether project would not pay property tax. It's not an absolute however because it depends on the income levels of the residents and rents. RECOMMENDATION The Committee is being asked to review the Draft Ordinance & Development Agreement and forward its recommendation to the COW on December 11.. 2017 for a public hearing and to the City Council Special meeting on December 11, 2017. Attachment A - Draft Ordinance Attachment B- Draft Development Agreement Attachment C - Requested Modifications Attachment D - Conceptual Plans for Bellwether Tukwila project 7:4DCDTellwether4InfoMerno 11.28.16.doc 5 6 AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF TUKWILA, WASHINGTON, RELATING TO DEVELOPMENT AGREEMENTS AUTHORIZED PURSUANT TO CHAPTER 18.86 OF THE TUKWILA MUNICIPAL CODE; APPROVING AND AUTHORIZING THE PROPOSED BELLWETHER HOUSING DEVELOPMENT AGREEMENT FOR PARCELS A AND B AT 3481, 3703, 3705, AND 3707 S. 152ND STREET WITH BELLWETHER TUKWILA, LLLP, A WASHINGTON LIMITED LIABILITY LIMITED PARTNERSHIP; PROVIDING FOR SEVERABILITY; AND ESTABLISHING AN EFFECTIVE DATE. WHEREAS, RCW 36.708.170, et seq. and Tukwila Municipal Code Chapter 18.86 authorize development agreements between the City and persons having ownership or control of real property in order to establish development standards to govern and vest the development, use and mitigation of real properties; and WHEREAS, the City of Tukwila and Bellwether Tukwila LLLP, wish to enter into a Development Agreement for the 3481, 3703, 3705, and 3707 S. 152 Street development, a map and description of which are attached hereto as included in Exhibit A; and WHEREAS, as required pursuant to Tukwila Municipal Code Section 18.86.050, a public hearing was conducted on the 11th day of December 2017 to take public testimony regarding this Development Agreement, as proposed; and WHEREAS, the City Council, pursuant to this City Ordinance No, , approves this Development Agreement as proposed and authorizes execution of this Development Agreement; NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF TUKWILA, WASHINGTON, HEREBY ORDAINS AS FOLLOWS: W: Word Processinglordinances\Bellwether Housing DA 11-20-17 MB:bjs ArnvrmrrdrA Page 1 of 2 7 Section 1. The Bellwether Housing Development. Agreement by and between the City of Tukwila and Bellwether Tukwila LLLP, a copy of which is attached hereto as Exhibit A, is hereby approved, and the Mayor is authorized and directed to execute said Development Agreement on behalf of the City of Tukwila upon receipt from Bellwether Tukwila, LLLP of proof of ownership of fee simple title to the Property. Section 2. Corrections by City Clerk or Code Reviser. Upon approval of the City Attorney, the City Clerk and the code reviser are authorized to make necessary corrections to this ordinance, including the correction of clerical errors; references to other local, state or federal laws, codes, rules, or regulations; or ordinance numbering and section/subsection numbering. Section 3. Severability. If any section, subsection, paragraph, sentence, clause or phrase of this ordinance or its application to any person or situation should be held to be invalid or unconstitutional for any reason by a court of competent jurisdiction, such invalidity or unconstitutionality shall not affect the validity or constitutionality of the remaining portions of this ordinance or its application to any other person or situation. Section 4. Effective Date. This ordinance or a summary thereof shall be published in the official newspaper of the City, and shall take effect and be in full force five days after passage and publication as provided by law, PASSED BY THE CITY COUNCIL OF THE CITY OF TUKWILA, WASHINGTON, at a Special Meeting thereof this day of , 2017. ATTEST/AUTHENTICATED: Christy O'Flaherty, MMC, City Clerk APPROVED AS TO FORM BY: Rachel B. Turpin, City Attorney Exhibit A: Development Agreement W Word Processing \ordinances\Bellwether Housing DA 11-20-17 MB:bjs 8 Allan Ekberg, Mayor Filed with the City Clerk: Passed by the City Council: Published: Effective Date: Ordinance Number: Page 2 of 2 Contract Number: Council Approval: Ordinance Number: Land Use File Number: DEVELOPMENT AGREEMENT BY AND BETWEEN THE CITY OF TUKWILA AND BELLWETHER TUKWILA LLLP FOR TUKWILA APARTMENTS L17-0040 THIS DEVELOPMENT AGREEMENT (the "Agreement") is made and entered this day of , 2017, by and between the City of Tukwila, a noncharter, optional code Washington municipal corporation, hereinafter the "City," and Bellwether Tukwila LLLP, a limited liability limited partnership organized under the laws of the State of Washington, hereinafter the "Developer." The sole member and manager of Developer's general partner is Bellwether Housing, a Washington nonprofit corporation ("Bellwether"). The City and Developer are collectively referred to in this Development Agreement as the "Parties," and individually as a "Party." I. RECITALS WHEREAS, this Agreement by and between the City of Tukwila and the Developer relates to the development known as the Tukwila Apartments, which is located within the City of Tukwila; and WHEREAS, Development Agreements between the City and persons having ownership or control of real property are authorized by the RCW 36.70B.170, et seq., and the Development Agreement Chapter of the Tukwila Zoning Code (TMC Chapter 18.86); and WHEREAS, Developer is the contract purchaser of approximately 56,314 square feet of real property designated as Parcel A and Parcel B; and addressed as 3481, 3707, 3705, 3703 S. 152nd Street, generally located in the block bounded by 5. 152 Street on the north; Southcenter Boulevard on the south; Tukwila International Boulevard on the west; and 42 Avenue S. on the east (hereinafter, the "Property"). The Property is shown on the map attached hereto as Exhibit A and as legally described in Exhibit B, attached hereto; and WHEREAS, the Developer desires to develop transit -oriented, affordable housing in the Tukwila International Boulevard District and the site of this proposed development is located within a half mile of the Tukwila International Boulevard Station ("TIB Station"); and WHEREAS, the Developer assures the City that it invests in building, owning, and managing their projects; is committed to involvement in the community around its projects; and has shown fiscal stability and long term commitment to its mission; and Page I of 16 CDN Committee DRAFT 11120/17 WHEREAS, the Developer submitted an application to the City, Land Use File No. L17-0040, and paid the fee to apply for a Development Agreement; and WHEREAS, the Developer intends to develop the Property consistent with the City's Comprehensive Plan, wherein the City identifies that Tukwila has a shortage of housing affordable to larger families, and for those households earning less than 60% of King County median income; and WHEREAS, in particular, Policies 8.2.4 and 8.2.10 ofthe Comprehensive Plan designates the Tukwila International Boulevard District and this site for more intensive development focused on a transit -oriented mix of mid- to high-rise office uses, multifamily residential uses, and commercial services with structured parking that builds on the momentum of the neighborhood's proximity to the TIB Station; and WHEREAS, Policy 3.3.3 of the Comprehensive Plan encourages the continued support of very low, low, and moderate income housing as defined by King County income levels, to address the Countywide need, by supporting regional affordable housing development and preservation efforts and this project will provide affordable housing for very low, low, and moderate income households; and WHEREAS, this Agreement is consistent with the applicable development regulations adopted by the City under the Growth Management Act, 36.70A RCW, RCW 36.70B.170(1), and the City's regulations including but not limited to TMC 18.86.020, et seq.; and WHEREAS, the Developer's conceptual site plan for the entire project is depicted on Exhibit C, but the City and Developer understand that the project is subject to all City reviews and permits that could require the modification ofthe plan, and subject to Section 7 herein; and WHEREAS, a development agreement must be approved by ordinance or resolution after a public hearing; and WHEREAS, pursuant to the Development Agreements Chapter of the Tukwila Zoning Code (TMC 18.86.080), the decision of the City Council to approve or reject the Developer's request for a development agreement is a discretionary, legislative act; and WHEREAS, a public hearing for this Development Agreement was held on , 2017, to take public testimony regarding this Development Agreement as proposed; and WHEREAS, this Development Agreement constitutes a final land use action pursuant to RCW 36.70C.020 and is subject to review pursuant to RCW 36.70C.101 et seq.; and WHEREAS, the City Council approved this Development Agreement by Ordinance on and authorized execution of the Development Agreement upon proof of ownership of fee simple title to the Property; and Page 2 of 16 CDN Committee DRAFT 11/20/17 10 NOW THEREFORE, in consideration of the mutual promises set forth herein, the parties hereto agree as follows: 11. AGREEMENT Section 1. Incorporation of Recitals. The Parties agree that the foregoing recitals are true and correct to the best of their knowledge and are incorporated by this reference as though fully set forth herein. Section 2. Definitions. As used in this Agreement, the following terms, phrases, and words shall have the meanings and be interpreted as set forth in this Section. a) "Adopting Ordinance" means the Ordinance that approves this Agreement, as required by RCW 36.70B.200. b) "Affordable Housing" means a housing project in which 100% of the units are rented to households with incomes at the time of initial occupancy at or below 60 percent (60%) of King County median income, adjusted for household size, with rents no more than 30% of the King County median income. The foregoing restriction does not include any unrestricted resident manager's units. c) .`Council" means the duly elected legislative body governing the City of Tukwila. d) "Development regulations" means ordinances adopted by the City of Tukwila, and in effect on the Effective Date, that govern the permitted uses of land; the design, density and. intensity of use; and the building and construction standards and specifications applicable to the development of the Property, including, but not limited to the Comprehensive Plan; Zoning Code, Zoning Map; the Infrastructure, Design, and Construction Manual; mitigation imposed or agreed to as part ofSEPA review; concurrency requirements; and all other ordinances, rules and regulations of the City. The term development regulations does not include non-Iand use control regulations, including by way of example and not limitation, taxes and impact fees e) "Director" means the City's Community Development Director. f) "Effective Date" means the effective date of the Adopting Ordinance. g) "Effective Period" shall mean and refer to that term as defined at Section 6 herein. h) "Project" shall mean and refer to the development of Affordable Housing with a mix of studios, one, two, and three-bedroom units on the Property in conformance with the terms and conditions of this Agreement and whose site plan is depicted conceptually on Exhibit C. Page 3 of I6 CDN Committee DRAFT 11/20/17 11 j) "T1B" refers to the Tukwila International Boulevard, the principal City arterial that runs north to south through the center of the TIBD. "TIED" shall mean the Tukwila International Boulevard District depicted in the Comprehensive Plan and is generally bounded by S. 160th Street, 42 Avenue S. Military Road S. and. S. 137th Street. k) "Zoning Code" refers to Tukwila Municipal Code Chapter 18. Section 3. Statement of Authority and Intent. This Agreement is entered pursuant to the authorization of Development Agreements in the Revised Code of Washington (RCW 36.708.170) and the Development Agreements chapter of the Tukwila Municipal Code (TMC 18.86) and is intended and designed to vest this development to certain terms and conditions. Other than those terms and conditions specifically identified in this Agreement, the City's regulatory codes in effect at the time of a complete building permit application shall apply. Section 4. Exhibits. Exhibits attached hereto or referenced are incorporated by such reference as if fully set forth herein. They are as follows: a) Exhibit A — Map of the Property b) Exhibit B — Legal Description of Property c) Exhibit C — Conceptual Site Plan of the Project Section 5. Parties to this Agreement. The parties to this Agreement are: a) The "City" is the City of Tukwila, 6200 Southcenter Blvd., Tukwila, WA 98188. b) The "Developer" is an affiliate of Bellwether Housing, a Washington nonprofit corporation, whose principal office is located at I651 Bellevue Avenue; Seattle, WA 98I22. Bellwether is the sole member and manager of the Developer's general partner. Section 6. Effective Period of this Development Agreennent. The "Effective Period" for this Agreement shall be from the Effective Date and shall be valid until December 31, 2023. If Developer has not submitted and the City has not accepted a complete building permit application, and building permits have not been secured for the development by the end of the Effective Period, this Agreement shall be voided, and development may occur on the subject site pursuant to the then adopted development regulations. Section 7. Development Standards; Conditions. RCW 36.8O13.180(3)(d) and TMC 18.86.030 authorize the establishment of design standards by a development agreement. TMC 18.86.030 explicitly allows for flexibility in development standards applicable to a property developed under a development agreement to achieve public benefits, respond to Page 4 of 16 CDN Committee DRAFT 11/20/17 12 changing community needs, or encourage modifications that provide the functional equivalent or adequately achieve the purposes of otherwise applicable City standards. Pursuant thereto and during the Effective Period, the provisions of this Section 7 set forth the development standards that differ from or supplement those standards set forth in the City's development regulations. Accordingly, the following development standards shall apply to and govern and vest the development, use, and mitigation of the Project in lieu of any conflicting or different standards or regulations elsewhere in the development regulations. a) Building Height: Increase the maximum building height from HDR standards of 45 feet to 70 feet as measured from grade plane to be consistent with Building Code standards. b) Recreation Space standards: Reduce required Recreation Space standard to 15% of residential area. c) Parking Supply Standard: 1:1 stalls per unit. d) Lot area per Unit: no minimum; density to be determined by the other standards, such as height, parking, landscaping, etc. e) Maximum Building Length: no maximum — to be determined durinp, design review by Board of Architectural Review 0 Development area coverage: 75% g) Setbacks: • Front: 6 feet • Side: 25 feet for 4th floor and higher In exchange for the modified development standards stated herein, the Developer shall provide the City a 20 -foot easement along the west Property line for a future street. Before final approval for any site construction for the Project, the Developer shall grant the easement to the City. Section 8. lila jor and Minor Amendments - Development Agreement All proposed amendments to the Agreement shall be considered in accordance with this Section. a) Process. The Mayor may approve Minor Amendments to the Agreement proposed by the City or Developer and mutually agreed to by the Parties. Such approval shall be in writing and the resulting amendment shall be incorporated into this Agreement as an amendment. The City Council may approve Major Amendments to the Agreement in accordance with the same process for approval of the Agreement. A Major Amendment to the Agreement Page 5 of 16 CDN Committee DRAFT 11/2107 13 approved by the City Council and mutually agreed to by the Parties shall be incorporated into this Agreement as an amendment pursuant to Section 8 hereof. b) Minor Amendment Defined A proposed amendment to the Agreement shall be considered a minor amendment if the proposed amendment does not materially modify the size or scope of this Project as defined by the Agreement. c) Major Amendment Defined A proposed amendment to the Agreement shall be considered a Major Amendment if the proposed amendment does not constitute a Minor Amendment. d) Determination. An application for a Minor Amendment shall be made to the Mayor or his designee. The application shall describe the proposed Minor Amendment in sufficient detail such that the Mayor, or his designee, can determine whether the proposal qualifies as a Minor Amendment. If the application does not provide sufficient information, the Mayor, or his designee, may request additional information from the Developer or reject the application. Upon receipt of sufficient information to determine if the proposal set forth in the application constitutes a Minor Amendment, the Mayor, or his designee, shall determine if the proposal constitutes a Minor Amendment. If the Mayor, or his designee, determines that the proposed amendment is a Minor Amendment, the Amendment may be administratively approved by the Mayor, or his designee, by noting the changes in the Land Use File L17-0040, [f the Mayor determines that the proposal constitutes a Major Amendment, the Developer shall submit the proposal in accordance with the same process for approval of an Agreement. may withdraw its proposed amendment, or modify and re -submit its proposed amendment. The determination of the Mayor shall be a final decision. Section 9. Further Discretionary Actions. The Developer acknowledges that the City's development regulations contemplates the exercise of further discretionary powers by the City. These powers include, but are not limited to, review of additional permit applications under SEPA and Design Review, Nothing in this Agreement shall be construed to limit the authority or the obligation of the City to hold legally required public hearings, or to limit the discretion of the City and any of its officers or officials in complying with or applying development regulations. Section 10. Fees. a) Land use fees adopted by the City by ordinance as of the Effective Date of this Agreement may be increased by the City from time to time, and are applicable to relevant permits and approvals for the Property. Page 6 of 16 CDN Committee DRAFT 11/20/17 14 b) Development and Impact fees are governed by the regulations and procedures set forth in the Buildings and Construction and the Vehicles and Traffic Chapters of the Tukwila Municipal Code (TMC 16.04, TMC 16.26, TMC 16,28 and TMC 9.48, as amended.) This Project is eligible to apply for affordable housing impact and development fee reductions through the procedures established in the TMC. Section 11. Assignment of Interests, Rights, and Obligations. This Agreement shall be recorded in the records of King County. The benefits, obligations and covenants contained in this Agreement shall attach to and run with the land and be binding upon and shall inure to the benefit of the heirs, successors and assigns of the, Developer and the City, subject to the following: a) No assignment or assumption in favor of a successor to Developer or a subsequent owner of the Property shall he effective until the City, by action of the City Council, approves of the -successor, which such approval shall not be unreasonably withheld provided the successor evidences the intent to undertake and complete the Project in the same or substantially similar form as depicted on Exhibit C hereto; b) Any request for City approval of an assignment or assumption shall be in writing. If the City wishes to disapprove any proposed assignment or assumption, the City shall set forth in writing and in reasonable detail the grounds for such disapproval. If the City fails to disapprove any proposed assignment within forty-five (45) calendar days after receipt of written request for such approval, such assignment or assumption shall be deemed to be approved. The approval rights of the City set forth in Sections 11(a) and (b) shall terminate upon issuance of a certificate of occupancy for the Project. Upon issuance of a building permit for the Project, the benefits obligations, and covenants contained in the Agreement shall attach to and run with the land and be binding upon and shall inure to the benefit of the heirs, successors and assigns of the Developer. This Agreement shall apply to after-acquired title of any owner of the Property. Section 12. Termination. Nothing in this Agreement shall extend the expiration date ofany permit or approval issued by the City for the Project. This Agreement shall expire and/or terminate as provided below: a) This Agreement shall expire and be of no further force and effect if the Developer has not submitted and the City has not accepted a complete building permit application and a building permit has not been secured for the Project within the Effective Period of this Agreement. Upon termination of this Agreement, the City shall record a notice of such termination in a form satisfactory to the City Attorney that the Agreement has been terminated. Page 7 of 16 CDN Committee DRAFT 11/20/17 15 Section 13. Performance. A party not in default under this Agreement shall have all rights and remedies provided by law or equity, including without limitation damages, specific performance, or writs to compel performance, or require action consistent with this Agreement. Section 14. Governing Law and Venue. This Agreement shall be construed and enforced in accordance with the laws of the State of Washington. Venue for any action shall lie in King County Superior Court. Section 15. Attorneys' Fees. In the event of any litigation or dispute resolution process between the Parties regarding an alleged breach of this Agreement, the prevailing Party shall be entitled to any award of attorneys' fees and costs. Section 16. Notice of Default/Opportunity to Cure/Dispute Resolution. a) In the event a Party, acting in good faith, believes the other Party has violated the terms of this Agreement, the aggrieved. Party shall give the alleged offending Party written notice of the alleged violation by sending a detailed written statement of the alleged breach. The alleged offending Party shall have thirty (30) days from receipt of written notice in which to cure the alleged breach unless the Parties agree, in writing, to additional time. This notice requirement is intended to facilitate a resolution by the Parties of any dispute prior to the initiation of litigation. Upon providing notice of an alleged breach, the Parties agree to meet and agree upon a process for attempting to resolve any dispute arising out of this Agreement. A lawsuit to enforce the terms of this Agreement shall not be filed until the latter of (a) the end of the cure period or (b) the conclusion of any dispute resolution process. b) After notice and expiration of the thirty (30) day period or other period as agreed to by the Parties, if such default has not been cured or is not being diligently cured in the manner set forth in the notice, the other party to this Agreement may, at its option, institute legal proceedings pursuant to this Agreement. In addition, the City may decide to file an action to enforce the City's Codes, and to obtain penalties and costs as provided in the Tukwila Municipal Code for violations of this Agreement and the Code. Section 17. No Third -Party Beneficiaries. This Agreement is for the benefit of the Parties hereto only and is not intended to benefit any other person or entity, and no person or entity not a signatory to this Agreement shall have any third -party beneficiary or other rights whatsoever under this Agreement. No other person or entity not a Party to this Agreement may enforce the terms and provisions of this Agreement. Section 18. Integration. This Agreement and its exhibits represent the entire agreement of the parties with respect to the subject matter hereof. There are no other agreements, oral or written, except as expressly set forth herein. Page 8 of 16 CDN Committee DRAFT 11/20/17 16 Section 19. Authority. The Parties each represent and warrant that they have full power and actual authority to enter this Agreement and to carry out all actions required of them by this Agreement. Ali persons are executing this Agreement in their representative capacities and represent and warrant that they have full power and authority to bind their organizations. Section 20. Effect of Agreement on Future Actions. Nothing in this Agreement shall prevent the City Council from making any amendment to its Comprehensive Plan, Zoning Code, Official Zoning Map, or development regulations affecting the Property. Section 21. Notices. All communications, notices, and demands of any kind that a Party under this Agreement requires or desires to give to any other Party shall be in writing and either i.) delivered personally or ii.) dispatched by pre -paid first-class mail, certified, return receipt requested and addressed as follows: If to the City: City of Tukwila 6200 Southcenter Boulevard Tukwila, WA 98188 Attention: Mayor's Office With a copy to: City Attorney City of Tukwila Kenyon Disend, PLLC 11 Front Street South Issaquah, WA 98027-3820 If to the Developer: Bellwether Tukwila LLLP c/o Bellwether Housing 1651 Bellevue Avenue Seattle, WA 98122 Notice by hand shall be effective upon receipt. If deposited in the mail, notice shall be deemed delivered 48 hours after deposited. The parties hereto may, from time to time. advise the other of new addresses for such notices, demands or correspondence. Section 22. Excusable Delay Force Majeure, In addition to specific provisions of this Agreement and notwithstanding anything to the contrary in this Agreement, neither Party shall be in default in the performance, or the failure ofperforrnance, of its obligations under this Agreement, or in the delay of its performance, where such failure or delay is due to war, Page 9 of 16 CDN Committee DRAFT 11120/17 17 insurrection, strikes, lock outs, or other labor disturbances, one or more acts of a public enemy, riot, sabotage, blockade, embargo, flood, earthquake, fire, quarantine, lack of transportation, court order delay, or failures of performance by any governmental authority or utility company, so long as the Party seeking the extension has adequately complied with the applicable processing requirements of such governmental authority or utility company. Lack of funds of Developer or inability to finance the construction of the development and Developer's inability to Iease the development are not causes beyond the reasonable control or without the fault of Developer. The extension of time for any cause shall be from the time of the event that gave rise to such period of delay until the date that the cause for the extension no longer exists or is no longer applicable in each case as evidenced by a notice from the Party claiming the extension. An extension of time for the duration of such event will be deemed granted if notice by the Party claiming such extension is sent to the other as to any of the above causes other than Permit Delays within 10 days from the commencement of the cause and such extension of time is not rejected in writing by the other Party within 10 days of receipt of the notice. Such extension of time is referred to herein as Force Majeure. Section 23. Indemnification. Except as otherwise specifically provided elsewhere in this Agreement and any Exhibits hereto, each Party shall protect, defend, indemnify, and hold harmless the other Party and their officers, agents, and employees or any of them from and against all claims, actions, suits, liability, Ioss, costs, expenses, and damages of any nature whatsoever that are caused by or result from any negligent act or omission of the Party's own officers, agents, and employees in performing services pursuant to this Agreement. If any suit based upon such a claim, action, loss, or damage is brought against a Party, the Party whose negligent action or omissions gave rise to the claim, shall defend the other Party at the indemnifying Party's sole cost and expense. If final judgment be rendered against the other Party and its officers, agents, and employees, or jointly the Parties and their officers, agents, and employees, the Parties whose actions or omissions gave rise to the claim shall satisfy the same, if in the event of concurrent negligence each Party shall indemnify and hold the other Parties harmless only to the extent of that Party's negligence. The indemnification to the City hereunder shall be for the benefit of the City as an entity and not for members of the public. Section 24. Police Power. Nothing in this Agreement shall be construed to diminish, restrict, or limit the police powers of the City granted by the Washington State Constitution. or by general law. Section 25. Interpretation/No Presumption Against Drafter. The Parties intend this Agreement to be interpreted to the full extent authorized by law as an exercise of the City's authority to enter into development agreements pursuant to RCW 36.70B. 170, et seq. This Agreement has been reviewed and revised by legal counsel for both Parties and no presumption or rule that ambiguity shall be construed against the party drafting the document shall apply to the interpretation or enforcement of this Agreement. Page 10 of 16 CDN Committee DRAFT 11/20117 18 Section 26. Headings. The headings in this Agreement are inserted for reference only and shall not be construed to expand, limit or otherwise modify the terms and conditions of this Agreement. Section 27. Time of the Essence. Time is of the essence of this Agreement and of every provision hereof. Unless otherwise set forth in this Agreement, the reference to "days" shall mean calendar days. If any time for action occurs on a weekend or legal holiday in the State of Washington, then the time shall be extended automatically to the next business day. Section 28. Legal Representation. in entering this Agreement, Developer represents that it has been advised to seek legal advice and counsel from its attorney concerning the legal consequences of this Agreement; that it has carefully read the foregoing Agreement and knows the contents thereof, and signs the same of its own free act; and that it fully understands and voluntarily accepts the terms and conditions of this Agreement. Section 29. Entire Agreement. This Agreement represents the entire agreement of the parties with respect to the subject matter hereof. There are no other agreements, oral or written, except as expressly set forth herein and this Agreement supersedes all previous agreements oral or written. [Signatures on Following Page] Page 11 of 16 CDN Committee DRAFT 11/20/17 19 IN WITNESS WHEREOF, the parties hereto have caused this Development Agreement to be executed as of the dates set forth below: CITY OF TUKWILA By Allan Ekberg Mayor ATTEST: By City Clerk APPROVED AS TO FORM: By City Attorney STATE OF WASHINGTON ) ) ss. COUNTY OF On this day of , 2017, before me personally appeared , and said person acknowledged that he/she signed this instrument, on oath stated that he/she was authorized to execute the instrument, and acknowledged as the of the City of Tukwila to be the free and voluntary act of said party for the uses and purposes mentioned in this instrument. Print name: NOTARY PUBLIC in and for the State of Washington Residing at Commission expires: Page 12 of 16 CDN Committee DRAFT 11/20/17 20 STATE OF WASHINGTON COUNTY OF KING ) ss. Developer: Bellwether Tukwila LLLP, a Washington limited liability Limited partnership By: HRG Development LLC Its: General Partner By: Bellwether Housing Its: Sole Member and Manager Printed Name: Title: I certify that I know or have satisfactory evidence that is the person who appeared before me and said person acknowledged that she signed this instrument, on oath stated that she was authorized to execute the instrument and acknowledged it as the of Bellwether Housing, the sole member and manager of HRG Development LLC, the general partner of Bellwether Tukwila LLLP, to be the free and voluntary act such nonprofit corporation on behalf of such company on behalf of such partnership for the uses and purposes mentioned in the instrument. DATED: (Print Name) Residing at My appointment expires: Page 13 of 16 CDN Committee DRAFT 11120/17 21 Exhibit A Map of the Property • 52nd SLreel —*NCO °`4kBNG ` -, L Cr tieiC illLi CCrik O.1 a a ! cF cum os TO XFC 11 INCE CCRMER a9'ECf 1d 1L DASIN 13 201` 1-� V _, [attached] Page 14 of 16 22 ffM C tiEH ExB'S&44E CP WOO 6'ar '7 • W TBs.97 ,200it le .,r0 & OF CORNER CDN Committee DRAFT 11/20/17 Exhibit B Legal Description PARCEL A: LOT 7, BLOCK 2, THIRD ADDITION TO ADAMS HOME TRACTS, RECORED IN VOLUME 15 OF PLATS, PAGE 17, IN KING COUNTY, WASHINGTON. King County Assessor Tax parcels: 004300-0108 & 004300-0112 PARCEL B: THE WEST 63 FEET OF LOT 8, BLOCK 2, THIRD ADDITION TO ADAMS HOME TRACTS, ACCORDING TO PLAT RECORDED IN VOLUME 15 OF PLATS, PAGE 17, RECORDS OF KING COUNTY, WASHINGTON. King County Assessor Tax parcel: 004300-0116 Page 15 of 16 CDN Committee DRAFT 11/20/17 23 Exhibit C Conceptual Site Plan INOTE — MUST MEET RECORDING LEGIBILITY STANDARDS] r IG S. 152nd Street i —arD,omit jgetata c =eel' improvement: _. ---�_ 9!"5}x"- --' —, .= 5 _gaafl fi;arrdge L2 coutr}'aty gatrler( !eve' Alta ISS. buffei 1) 6" 1 D _D' 21-0" �I -J Proposed 1 12 unit 6 -Story Apanmerit (e6.5 du/a; er- art arc .rlaYl 1 setback EL lornIscape. bvf!er Page 16 of 16 24 -=vel 1 arc entry 6 7 1i 12 1 1 ti '.,gQrage Er -r 20 21 �=five yaC ip4Yl 2,00 A-- I generator D" hare. A6 'N 135.921 _vel two set_tVck L ti P7 sal f i D'-0. lev one setbccK & tants cape t CDN Committee DRAFT 11/20/17 Issue Zoning: HDR Required Ask Comments - Height 45 feet 70 feet TUC allows additional height when: * 20% of the residential units are affordable (rental - 50% AMl adjusted for family size & 80% AMI for owner occupied adjusted for family size) 100% of Bellwether's project will be affordable up to 60% of Amt Tukwila Village Buildings A and D will be this tall. TIBD Code Update: Consideration is being given to heights above3 4 stories within a specific walking distance of the transit center if additional public benefit is achieved such as right or way or open space is dedicated and with specific requirements if adjacent to LOR. Parking 224 (2 per unit for up to three bedroom units). 120 (1:1 per unit) The Request provides slightly more than Right Size Parking calculator suggested minimum of .99. http:JJwww.rightsizeparking.orgj Tukwila's Urban Renewal Overlay (URO) requires 75% of stalls bean a structure and would require 145 stalls and a car sharing stall In Tukwila's TUC zone, 120 stalls would be required (3 bedroom units have a 1.5 requirement) TIBD Code Update: Consideration is being given to allowing a bower parking supply standard when within 'f mile walking distance of the transit center. Other requirements may also be imposed such as car sharing and structured Location. Bellwether has proposed to develop a Parking Management Plan agreements for their residents. Recreation Space 44,800 sq. ft. (400 sq. ft. per unit) 7,396 (15 % net residential area) The Tukwila standard for the Southcenter is 10% of residential area. The PROS Plan contains a recommendation that a small parklet or seating area along a public street frontage be created. (PROS page 4-3) The Parks Impact Fee list however, CDN Committee Merno 11/20/17 Attachment C CDN Committee Memo 11/20/17 Attachment C does not contain a project for this area. The current Parks. Impact fee, which is expected to increase, would be $155,576 for this project. TIED Code Updates In conjunction with plans to create a TOD in this area, greater open space, public rights of way, and a neighborhood park is being considered. Both private redevelopment options as well as public capital investments would be proposed. Unit density 28 units max (2,000 sq. ft. per unit) No maximum Like the URO and TUC, density is determined by other site standards, such as parking, setbacks and height. Front Yard setback 15 (first floor) 20 feet (second floor) 30 feet (third floor) 45 feet (4th floor) 6 feet The request is the same as the URO standards; in addition, there would be 5-6 feet of landscaping and a 5-6 foot sidewalk in the 5.152 right of way. TIB Code Update: updated standards for street improvements are being considered that would allow on -street parking on both sides of a 28 -foot -wide travel lane which leaves 11 feet for sidewalk and planting/drainage improvements. The applicant would make frontage improvements that would include sidewalk and street landscaping. Side setback 30 feet (4th floor and higher) 25 feet HDR side yard standards:10 feet (1st floor) 20 feet (2nd and 3'd floor) The URO standard for side yard when within adjacent to HDR and MDR is 20 feet. Maximum building Length (1850,083) 50 feet or 200 feet with four foot modulation every 50 feet or 2 units whichever is less. No maximum This standard sets a minimum for articulation and :building mass. The BAR can use its criteria and guidelines to also review and decide these design aspects of a future building. Development Area 50% 75% Development area means the impervious surface area plus 75% of any area of pervious hard surface. Tukwila exempts all TUC development and senior housing from this standard, townhouses have a 75% standard. CDN Committee Memo 11/20/17 Attachment C Bellwether Affordable Apartments 1 12 Unit Apartment Building Project Description 1.411 artt,411 Ilmoommar MUNITa ,r lillifi■r��u�E�■�� The proposed Transit Oriented Development project is located within close proximity walking distance to the Tukwila International Boulevard Transit Center, providing access to both light rail and bus services. The proposed includes 112 units of affordable apartments for a variety of income levels. The building is comprised of five levels of type VA construction over one level & basement of type 1 A construction (podium building). Parking is provided ata ratio of 1:1 for residence plus additional guest parking (120 stalls provided) in levels 1 & basement (P1) as well as on surface. Residential amenity areas are distributed throughout the project including level one entry lobby / lounge, level 2 community room and courtyards and level 5 sunroom and terrace. Care has been taken to site the proposed apartment building to provide adequate setbacks to adjacent low-rise uses. Additional upper level setbacks have been provided to reduce the overall massing and to provide south facing open space and view opportunities for residents. An exceptional view of the transit center will be provided, strengthening the project's connection to Transit opportunities. A variety of ground level amenity / open space areas are provided to accommodate active kid's play areas and more passive walking and gathering areas. A large front yard setback will provide opportunity for public plaza open space along the improved S. 152nd street frontage. Bellwether Affordable Apartments Vicinity Map Tukwila, Washington JOHNSON BRAUND INC. www.plms0211±,u 15200 52nd Ave. South Suite 300 Seattle, WA 98188 Phone 206.766.8300 Project Information Site Addresses: 3481 S 152nd Street - KC Parcel #0043000108 3601 S 152nd Street - KC Parcel #0043000112 3703-3707 S 152nd Street - KC Parcel #0043000116 Legal Description: Parcel A: Lot 7, Block 2, Third addition to Adams Home Tracts, recorded in volume 15 of plats, page 17, in King County, Washington. Parcel B: The west 63 feet Lot 8, Block 2, Third addition to Adams Home Tracts, recorded in volume 15 of plats, page 17, records of King County, Washington. Tukwila, Washington Sheet Index: PO Coversheet P1 Site Photos P2 Site Survey & Proposed Site Plan P3 Schematic Floor Plans: P1 & 1 P4 Schematic Floor Plans 2 & 3/4 P5 Schematic Floor Plans 5 & 6 P6 Schematic Floor Plans Roof & Detail P7 Schematic Elevations P8 Schematic Elevations P9 Schematic Sections P10 Schematic 3d Views P11 Street Frontage P12 Street Frontage Examples PO Development Agreement 11-17-2017 N Co S. 152nd Street - Adjacent West Apartments S. 152nd Street - Site Frontage S. 152nd Street - Adjacent East Apartments S. 152nd Street West Edge West Edge Potential Mount Rainier and Tukwila Transit Center - view opportunities to south Aerial Site Photo Tukwila International Boulevard Transit Center - physical and visual connections Bellwether Affordable Apartments SW Edge - Adjacent apt. parking Tukwila, Washington JOHNSON BRAUND INC. 15200 52nd Ave. South Suite 300 Seattle, WA 98188 www.Johnsonoraund con, Phone 206.766.8300 South Edge - Adjacent apt. parking South Easement South Edge Site Photos P 1 Development Agreement 11-17-2017 W O N8813'46"W 185.921 336-1 — SS S SS i"NO PARKING ON WALKWAY" 0 SS H 152nd Sitre OH FENCE CORNER .5-55 0.2'S&0.7'E OF CORNER A001TIONRA� S HO 478641 N N.) M W \ l 3 p (\`L/ \ 0.C -,r\ C),,-.- / \\_moi SS / IA ► , '�'- ..i 165.98 �I "• - •" "NO PARKINGss- E OF HERE"� c 0'P— 1 I / / / 1 \ li CARPORT/ / 3703 3'CLF / Y4F SHED 1 - PARCEL B 6VBF ai FENCE CORNER Kn 0.1'N&0.8'E OF CORNER 7'VBF 7 Site Statistics 3481 S 152nd Street - KC 3601 S 152nd Street - KC 3703-07 S 152nd Street - Parcel #0043000108 Parcel #0043000112 KC Parcel #0043000116 Site area: 56,314 sf (1.29 acres) Zoning: HDR w/ Development Agreement to apply URO Urban Renewal Overlay standards See sheet PO for Legal Description Existing Site Survey l 330 \‘/ /`\ T7 V 326 PARCEL A 324-- �RPORT - 30' PRIVATE INGRESS/EGRESS EASEMENT REC. N0. 5092557 1122911 / C x 0115 004302N0 ST TPN 5 15 37 21 MIN KIM X 3'CLF " -FENCE CORNER / 0.9'EOFIt �e -T 3707 7 ,I� \`). 0iv�VAA -1(62011-1-6'CLN =W- x // 5ouop,TION a9 0o23p1g00p04 21-01, n g, 007 5hi SIT) FENCE CORNER 0.6'S&0.9'E OF CORNER 6'CLF W/BW N881 46"W 185.92 LOT 0, 00 30 02ST ..16' W8) -GATE Bellwether Affordable Apartments FENCE CROSSES PROP. LINE „r 17 ,.nn0 X FENCE CORNER 0.7'N&1.3'E OF CORNER Existing buildings to be demolished, typical Proposed Site Plan Existing trees to be removed, typical Tukwila, Washington Existing trees to remain 0 10 20 scale: 1" = 40'-0" 40 JOHNSON BRAUND INC. 15200 52nd Ave. South Suite 300 Seattle, WA 98188 www.johnsonbraund.com Phone 206.766.8300 cee 0 5 S. 152nd Street / curb, gutter_sidebralk street improvements 185.98 \ �y 1 plaza frontage A n L2 courtyard IN (gather) 1-1 Proposed 112 unit 6 -Story Apartment (86.8 du/a) L2 courtyard (play) T 5 77 10'-0" level one setback & landscape buffer level two setback 324-- 7/ 1 -6" 6,2 3 4 5 x � 16-0" 29'20" /I Level 1 garage entry 8 0 11 12 13 14 15 16 17 18 if) 0 0 0 0 0 a a 0 0 Level P1\ garage entry 41i ilk 1 active yard (play) 2,450 sf— I 1 20 21 22 generator N Uc N 8 o E a0m 200 a o -a,t/ / level one s tback & I dscape buffer 7 \ • rn level one setback & landscape buffer Survey / Schematic Site Plan P2 Development Agreement 11-17-2017 W N P iS cf 0 N 97'-0" detention hot water services elec. c 10 c 9 0 2 3 11 c 12 c bike parking 130 14 20 19 0 15 18 16 17 mach. rm. 48 47 46 45 44 43 42 41 40 39 38 37 36 35 0 92 o w U move -m lobby FF 324.5 • c 0 O c U) 0 0) C• X) Level P1 Floor Plan 19 (move in) Level P1 garage entry 0 N active yard (play W Bellwether Affordable Apartments -22a1 n1 a 0 N) c:)_= a) Tukwila, Washington 19,214 sf parking garage (48) stalls Level 1 Floor Plan 24,884 sf Lobby / Amenity Area 945 sf Parking garage 18,932 (50) stalls Unit Mix: (04) 1 -bed units (02) live/work Surface Parking (22) stalls 16 32 scale: 1 /32" = JOHNSON BRAUND INC. 15200 52nd Ave. South Suite 300 Seattle, WA 98188 www.johnsonbaund.com Phone 206.766.8300 Cr) N Ielec vault L_ fj _—plaza frontage Hve / work or future cafe 918 sf 3 live / work 726 sf FF 332.5 lobby lounge 945 sf 11 mail leasing Level 1 garage entry trash /rioo j/ Level Pl entry garage •n • ,on ■n H Ilg II / ✓/ 20 7o0 cf ---- ii 71 1 MM A A Schematic Floor Plans P3 Development Agreement 11-17-2017 W -P S. 152nd Street terrace 398 A $ ■n S ME `+ Ellil U n n`. ■.8i •2 •'8] Ff; i;tm n;ii e WIll . nw!g.1I ILIA„J laundry 1.0 courtyard (gather) 1938 sf amenity 1058 sf courtyard (play) 2108 sf stair 101'-0" - - w Bellwether Affordable Apartments • Level 2 Floor Plan LO N II <11> JOHNSON BRAUND INC. 19,135 sf 6,269 sf courtyard & terrace 1,316 sf amenity Unit Mix: (05) Studio units (04) JR 1 -bed units (03) 1 -bed units (07) 2 -bed units (03) 3 -bed units (22) units Levels 3-4 Floor Plan 19,135 sf Unit Mix: (05) Studio units (04) JR 1 -bed units (03) 1 -bed units (07) 2 -bed units (04) 3 -bed units (23) units 0 8 16 32 scale: 1/32" = 1'-0" Tukwila, Washington 15200 52nd Ave. South Suite 300 Seattle, WA 98188 wwwjohnsonbrauna.com Phone 206.766.8300 Nu on on KK rr un •n •3L rar mil. Nmok ilmI•. laundry 98'-1" J Schematic Floor Plans Development Agreement 11-17-2017 P4 W 0) r KNCINH 7at n ■° �n .2"1"1"."1 11 �. I'I! Ii s1e�111 a a a 2 Aivirvni MI 11I I +I Milk win mls •11■ 11 Lam N N n i0U ■ stair amenity 456 sf terrace 1960 sf 98'-1" N Ln N Level 5 Floor Plan • 17,069 sf 677 sf amenity 2,065 sf terrace - W Bellwether Affordable Apartments Unit Mix: (05) Studio units (04) JR 1 -bed units (02) 1 -bed units (07) 2 -bed units (02) 3 -bed units (20) units Level 6 Floor Plan 16,590 sf 0 8 16 32 Q1> L - JOHNSON BRAUND INC. Unit Mix: (05) Studio units (04) JR 1 -bed units (02) 1 -bed units (06) 2 -bed units (03) 3 -bed units (20) units scale: 1/32" = 1'-0" P stair MI ■I •I ea 11 it I j N 1 1 1 a, —I 1 —I _ 1 _ elev. � 1w laundry ■I a � E.1I jr • • jr WI 1.Nu■WI in, TN 11Nira Tukwila, Washington 15200 52nd Ave. South Suite 300 Seattle, WA 98188 wwwjohnsonbrauna.com Phone 206.766.8300 s ■ It •' jr jr 1 ■ 917 2 -s■ 11 —r L INN iwto ji■ 111 MI 1I SIM stair 98'-1" N Ln N J Schematic Floor Plans P5 Development Agreement 11-17-2017 W CO P roof access AI_ elevator overrun 0 "/ft. Al - �i 1 elevator overrun 4' / ft. roof access feature roof element, typ. parapet, typical - - W Bellwether Affordable Apartments • Roof Plan unoccupied roof 0 8 16 32 scale: 1/32' = 1'-0" Tukwila, Washington srair JOHNSON BRAUND INC. 15200 52nd Ave. South Suite 300 Seattle, WA 98188 wwwjohnsonbrauna.com Phone 206.766.8300 4 6 Ow* 1 I� MEI wWLWIJJL 1EA laundry elec. Ind �I 11 • IIID 1111 imp A ]111111M Exam1 L 1 • Eir • •i NNE 1111 110] mt i�l`li'QlE -1 ■ 1 Enlarged Plan Detail (partial plan) scale: 1/16'=1'-0" 0 4 8 16 Unit Details: (25) Studio 423 sf (37) One Bedroom / JR 1 bed 525 sf (34) Two Bedroom 800 sf (16) Three bedroom 1049 sf (112) Total Units Schematic Floor Plans Development Agreement 11-17-2017 Pb O NMNE M■ t NM ammomim -25/8°ROOF- 1.� PLATE HEIGHT 58' - 6 3/8" ..R u.. 1w -i • MIME LEVEL 6 50' - 5 1 f4" LIPMEMPir LEVEL 5 41'-31/2" LEVEL 4 32' - 1 3/4" LEVEL 3 00 23'-0" LEVEL 2 13'-0" ■ L I -1=Y H f 1 H -I 1 --1 -- -=>�-F I I -1Y H f 1 I =1-H=1 I 1=1 11=1 IIIA"�' f -p l 1-111 X328" -" — 1GRAD� PLANE b!=III-1 I I=1 I I=1 I I-1 I!=Y I I=! I I=1 V V�! Y I=1 I I=1 I I=1 tl I-1 I I I G 1-1 I I=111=111=1 I- iii -1 i o–s a—� 1 o—I 11=1 11=! 11=1 { 1=1 11=1 I Y=1 I ISI 11=1 V 1=1 11=1 I I- I I 1=1 11=1 11=1 I d=1 I I-1 � 1=1 1 9-1 d 1 IMELIENI ■ i NORTH ELEV. ■ MN I [ME e�■�1.1... . . ..■■1■1 ■E IWri i!.I I 1I 3/64" = 1'-0" ■:1 ;' Ennaw Bellwether Affordable Apartments Tukwila, Washington ■ MEI ■. ww__■ _C �f Moon __s■ ! NMI i NMI _wa■ —CSC - _ T 1 .0111] T r v- 1 i_ _4.. Y – I, II Iii I i II IIl_p,'I,� —, 1=e =_-1 I i—i I H 1-111=l 1 I-1 I I-1 1 I-1 i d=l 1 IEI 1 1El 1 I=11 I-1 —I i I—iii-1 I lE11 I E I 1 IE.I 11=111=11 I=111=11 I-11 lal 1 I-1 1 11 c — — — — _ – – – – — —111=111=111-111=111=111=11.1-111=11.1—T1=1T1=111-111=111=111x11 P11 I 1 I— �I tl 1_ I–III–I 11=1 I I–III–III–III–III–III—III—I 11—I 11—I d l—III-111 I ii71 I�i i I�1 I --11F- I i 1-111-11111 I 1 1 1—! 11=111=11 I 111 I I IA I 11 l 111-111-11 I 1 1 I ["I 1=1 I 111– I I-111=1 I I-111-111=711-111-111-11 1 d 1-111®11 ISI 1-11 1-111-11 f–l_8" _ 0m: ROOF.61' - 2 518„ PLATE HEIGHT 1 , 58' - 6 3/8" [ LEVEL 6 01_0 50' - 5 1 /4" LEVEL 5_ 41`-3112" LEVEL 4 32' - 1 3/4" LEVEL 3001 23' - 0" LEVELtl-I;k_ 2 13'-0" Li PARKING ■ -0" ■ L HL1 A A.. A- 411> JOHNSON - JOHNSON BRAUND NC. Son KA (7- 2 ` EAST ELEV. 3/64" = 1'-0" 111- I Schematic Elevations p Development Agreement 11-17-2017 1 N ROOF / 61' - 2 5/8" PLATE HEIGHT 58' - 6 3/8" LEVEL 6 50' - 5 114" LEVEL 5 41' - 3 1/2" LEVEL 4 32' - 1 3/4" LEVEL 3 23'-0" LEVEL 2 13'-0" PARKING 2' - 0" EVEL 1 l ti:11,-111=11 El I I ,1 I x._111=11 1 1 I 1—�' 1-11 11 114 11 la ElI11 41 ,III, , k - 1-1 11„ ; Il ;III I l h E=11 :i;-s Min 17".^1•1 BEM : -P UNIT UNIT UNIT 0 UNIT UNIT UNIT UNIT UNIT COURTYARD UNIT UNIT UNIT UNIT UNIT UNIT UNIT UNIT I [111111111 UNIT UNIT UNIT UNIT UNIT UNIT UNIT UNIT COURTYARD UNIT UNIT 111111 rrr—r r UNIT UNIT II II II 1 1-1 11 11 11 11 11 I=11 1 -1 1 1-1 1 I -I I I I 11 I-1II-1 ROOF \ 61'-25/8" \ PLATE HEIGHT 58'-63/8" LEVEL 6 \ 50'-51/4" Ill LEVEL 5 \ 41'-31/2" 1111 LEVEL 4 \ 32' - 1 3/4" LEVEL 3 III 23'-0" \ LEVEL 2 \ 13'-0" \ L1 PARKING \ 2'-0" NORTH -SOUTH =I LEVEL 1 1 Ili 1 7_0"7 IN P1 \ -8'-0" \ 1/32" = 1'-0" 61'-25/8" / PLATE HEIGHT UNIT 0 CORRIDOR UNIT CORRIDOR UNIT CORRIDOR UNIT CORRIDOR UNIT CORRIDOR PARKING L1 EAST -WEST H 111 58' - 6 3/8" LEVEL 6 50' - 5 1/4" LEVEL 5 41'-31/2" LEVEL 4 32' - 1 3/4" LEVEL 3 23'-0" LEVEL 2 13'-0" L1 PARKING 2'-0" LEVtL 1/32" = 1'-0" ct Bellwether Affordable Apartments Tukwila, Washington COURTYARD UNIT 0 UNIT UNIT UNIT UNIT UNIT UNIT UNIT UNIT UNIT PARKING L1 PARKING P1 II I I 1 I-1 I I,. 1 I 1 1-1—I 1 r—, 1 1 1-1 11-1 1 1-1 1 1-1 3EAST-WEST a COURTYARD 3y— ROOF \ 61'-25/8" \ PLATE HEIGHT \ 58' - 6 3/8" \ LEVEL 6 \ 50'-51/4" \ LEVEL 5 41'-31/2" \ LEVEL 4 \ 32' - 1 3/4" \ LEVEL 3 \ 23'-0" \ LEVEL 2 \ 13'-0" \ L1 PARKING —111T II- ' 2' - 0" \ LEVEL 1 0" P1 -8' - 0" 41> JOHNSON BRAUNDINC. wwwphreenWa""" can 52130 52"11 Ave. sown suaa 301) SeaMe, WA 88 e98 Phalle 208 7661131X1 1/32" = 1'-0" Schematic Sections p Development Agreement 11-17-2017 1 9 O) NE Corner - Lobby & Entry Br l \ SE Corner - Units. Garaae Parkina & Terraces tl Bellwether Affordable Apartments Tukwila, Washington 4> JOHNSON BRAUND NC. wwwphrocMiauwi can 5200 52,111 Ave. sown $uJe 301) SeaMe, WA 38198 Phone 208 7661131A NW Corner - Entry & Street Frontage stratiri -646 simem � �6 1.2*.■i l ..• I. / 4 SW Corner - Units. Garaae Parkina & Terraces Schematic 3d Views V1Development Agreement 11-17-20171 0 co BOARD FORMED CONCRETE BOARD FORMED CONCRETE - EXAMPLE RENDERING BOARD FORMED CONCRETE FROM EAST t BOARD FORMED CONCRETE - EXAMPLE SWATCH ts Bellwether Affordable Apartments Tukwila, Washington 41> JOHNSON BRAUN D ,,,c 55240 52nd Ave Sault. SuNe 300. Smite.WA9eIM Mon* 206 766 5100 ACROSS THE STREET 3‘, FROM WEST BOARD FORMED CONCRETE - BOARD FORMED CONCRETE Street Frontage Development Agreement 11-17-2017 1 01 O 111111 1.111111 Stone Way Apartments Bellwether Affordable Apartments Stone Way Apartments Tukwila, Washington Rose Street Apartments JOHNSON BRAUND NC. phroonWauM mm 5266 52Ad Ave. sown Suae 36D SePUN. WA 46 t86 Phone 2613 766 839fl Claremont Place Apartments Street FrontageExamples Development Agreement 11-17-2017 1--% 12 52 City of Tukwila Allan Ekberg, Mayor INFORMATIONAL MEMORANDUM TO: Committee of the Whole FROM: Jack Pace, Director DCD -\\' f BY: Moira Bradshaw, Senior PI ruer CC: Mayor Ekberg L DATE: December 6, 2017 SUBJECT: Supplemental Information to CDN Committee packet on proposed Bellwether Development Agreement ISSUE Should the City Council adopt an ordinance approving a Development Agreement with Bellwether Housing to develop an affordable housing project on a site in the TIB neighborhood? BACKGROUND During review of this proposal by the Community Development and Neighborhoods Committee (CDN), Committee Chair Hougardy, requested additional information. The information is to address the requested modifications to City standards for parking and recreation space. In addition, there were questions about the project's timeline and household incomes and rental rates, which have been prepared and included. DISCUSSION The information attached to this memo supplements the attachments to the CDN Committee packet and are labeled sequentially to be clear and differentiate from the other attachments in the packet. Parkin There are three pieces of information provided. Attachment E is a table of parking supply and demand at Bellwether projects and other more suburban affordable housing projects in the region. Attachment F is a Bellwether analysis of and support for their proposed parking supply of 1:1 using the Right Size Parking study completed for the City of Tukwila. Finally Attachment G is the Right Size Parking study whose goal was to optimize the parking supply in order to foster livable communities. Except for the Kingway project, which includes 24 townhomes, the parking comparables show lower parking supply ratios for all projects, including those in the City of Kirkland. The purpose of a transit oriented development is to be different than other areas and projects by having a lower parking standard. The proposed 1:1 ratio is a balance between meeting demand but limiting supply so that the site development is more pedestrian and transit oriented. Recreation Space Attachment H is a compilation of amenity images from other Bellwether projects. Bellwether intends to activate multiple spaces both in the building, on decks in the building and around the grounds of the site. Small children need spaces that are observable from inside and somewhat removed from more active play, which the deck top space provides; elementary children need places to hide and seek, bounce balls, run. The site will be circumnavigable to allow a bicycle, 53 INFORMATIONAL MEMO Page 2 tricycle to do loops and have outdoor site area to include designs that invite play. Organized play is within '/2 mile to the west, or about 3 blocks, in the new Riverton Heights Park, which is a 7.9 acre park with large fields, a half a basketball court, play structure, and picnic facilities. FINANCIAL IMPACT Bellwether will pay property tax for any housing units that are occupied by households making 50% cr more of the median income in King County (AMI). As the income of residents rise, they are not asked to leave their homes and Bellwether subsequently pays more property tax in succeeding years. 75% of the units are planned for 50 — 60% of AMI_ RECOMMENDATIQN See Community Development and Neighborhood Committee minutes from 11127117. Attachment E — Bellwether Parking Comparables to Tukwila Project Attachment F — Analysis of Right Size Parking Study by Bellwether Attachment G - Right Size Parking Study for City of Tukwila Attachment H - Bellwether Portfolio examples of AmenitylRecreation space Attachment I — Bellwether Timeline Attachment J - 2017 Income and Rent Limits for King County 54 C,1llserstimoira\DesklaplBeliwether InfoMerro 12.6-11.doc PARKING COMPARABLESTOTUKWILA PROJECT BELLWETHER BUILDINGS Building ddress Units Unit Mix Number Units Resident Utilized Nearest Transit Frequency of Service AMI Parking Stalls . tails 1Route (walk time in (minutes) minutes) Parking Demand Stone Way 1215 N. 45th St, Seattle, 70 WA 98103 7 Studios 28 One-bds 22 Two-bds 13 Three-bds 35 @ 30% 18 @ 50% 17 @ 60% 70 61 26 (8m) 44, 62(1m) RR E -Line (6m) 26 (20-30m) 44 (10m) 62 (I 5m) RR E -Line (1 Om) 0.87 vehicles/unit Kingway 5900 37 Ave. 5., Seattle, 164 6 One-bds 16 @ 50% 192 189 106 (I m) 10-15m 1.15 WA 96118 128 Tyro -Lids 148 @ 50-60% vehiclesiunit 12 Two-bds TH 6 Three-bds 12 Three-bds TH Rose Street 8124 Rainier Ave, S., 71 40 One-bds 4 @ 30% 65 65 7, 9 (Im) 7 (I0m) 0.92 Seattle, WA 98118 31 Two-bds 5 @ 50% 50, 106, 167 (10m) 9 (I5 -30tH) vehicleslunit 62 @ 60% 106 (10- 15m) 107 (25-30m) Compass Housing Alliance: Ronald Commons (Shoreline) PARKING COMPARABLES TOTUKWILAS PROJECT UPDATED 12-5-17 OTHER BUILDINGS = uilding ddress Units Unit Mix Number Units AMI Resident Utilized Parking Stalls Stalls Nearest Transit Route (walk time in minutes) Frequency of Service (minutes) Parking Demand 17839 Aurora Ave N., Shoreline, WA 98133 60 12 Studios. 14 One-bds 27 Two-bds 6 Three-hds 30 cz 30% 29 @ 50% 1 common area unit 36 33 RR E -Line, 301, 348 (8m) 304, 331 (12m) RR E -Line (10m) 301 (20-30m) 304, 331 (30m) 348 (3Om) 0.55 vehicleslunit Compass Housing Alliance: Renton Project (0.2 mi from Renton Transit Center) Imagine Housing: Velocity South Kirkland P&R Athene Apartments 419 S. 2r' St, Renton, WA59 98057 17011 NE 37th Ct., Kirkland, WA 98033 12446 NE 124th St, Kirkland, WA 98034 38 Studios. 9 Two-bds II Three-bds 58 13 Studios 30 One-bds 12 Two-bds 3 Three-bds 91 27 studios 59 One-bds 5 Two-bds 29 @ 30% 32 17 Renton TC; 101, 105, 18 @ 50% 106, 107, 148, 169, 240, 11@ 60% 342, 560, 566, 908, RR 1 common area F -Line (3m) unit 29 @ 30% 44 15 @ 40% 14 �[7a 60% 46 @ 30% 37 23 @ 40% 22 @ 60% 38 South Kirkland P&R: 234, 235, 249, 255, ST 540 (2m) 235, 236, 238 (4m) 101, 107, 169 (15m) 0.29 105, 148 (30m) vehicles/unit 240 (20-30m) 106, 560, 566, RR F -Line (I Om) 235, 255, ST 540 (20- 0.66 25m) vehicles/unit 234, 249 (25-30m) 235 (20-25m) 236, 238 (30m) nla Mercy; Othello Plaza at ST Othello Light Rail Station 6940 MLK jr. Way 5., 108 45 One-bds Seattle, WA 981 18 53 Two -bids 10 Three-bds 20 © 40% 20 @ 50% 68 @ 60% 38 38 36, 50 (5m) 106 (3m) Light Rail (1 m) 36, 106, Light Rail (10- 0.35 1 Sm) vehicles/unit 50 (30m) ANALYSIS OF RIGHT SIZE PARKING STUDY Overview Bellwether reviewed the Right Size Parking study completed for Tukwila in 2014 and attempted to analyze the data found in table 2 of the report in a couple of different ways. • Sites within a %: mile radius of the light rail stations are widely considered to be transit -oriented. We determined that 6 of the 18 sites are within a % radius of the TIB Station (sites 1, 2, 3, 4, 6, and 9) and 3 are /2 mile or less from the Angle Lake Station (sites 7, 8, and 10). However, since the Angle Lake Station was not opened until 2016, those three sites were incorporated into the Non-TOD figures where applicable. • Where applicable, data points for a subset of properties identified as affordable housing were isolated into subgroups. • Area median income percentage ("AMr") level of rent rates were extrapolated based on rents provided in table 2 and 2014 rent and income levels published by the Washington State Housing Finance Commission. AMI percentages were determined on a floorplan by floorplan basis for every site surveyed and an aggregate AMI percentage was determined for the building as a whole. Observations Paid vs. Free vs. Affordable Breakdown of Average Observed Uses Non- TIB- Rent Property subgroup Count All TOD TOD AMI % Paid parking 6 1.165 1.160 1.170 50.1% Free parking 12 1.133 1.146 1.093 43.6% Affordable only (free) 3 0.930 0.930 n/a 39.4% • The chart above breaks down the observed sites into three primary groups — paid parking, free parking, and affordable housing (which is a subset of free parking). • There is a significantly lower observed use of parking for sites identified as affordable housing (0.930) than sites where parking is free (1.133, +22%) or paid (1.155, +25%)_ • There also appears to be a direct relationship with increases in rent and increases in observed parking use. This trend appears to correlate higher rates of car ownership with higher income households, similarly to observed uses for affordable housing vs. market rate housing. • When looking specifically at sites within 4 mile radius of the TIB station, there appears to be a lower observed use of parking at sites where parking is free (1.093) compared to paid parking (1.170). Page 1 1 bellwether 57 ANALYSIS OF RIGHT SIZE PARKING STUDY impact of Larger Unit Sizes Analysis of larger household units 00+ Br) Parking Rent Property subgroup ratio AMI % < 40% large units 0.968 38.8% 40%-60% large units 1.142 47.6% 60% large units 1.323 48.4% • The above chart breaks down the observed sites into three bask categories: sites with less than 40% large units, 40% to 60% large units, and more than 60% large units. • There appears to be a direct relationship between observed use of parking and the relative percentage of 2 bedroom and larger units. The rate of observed use of parking increases as the percentage of larger units increases. • Rent levels for smaller floorplans appear to be lower than those for larger floorplans. This may indicate a correlation between increasing rates of car ownership and higher household incomes. Page 1 2 58 bellwethcr Right Slee Parking October 2014 Table 7: 8SP Web Calculator 7u1vrila and SeaTacitudy Sites Results • Descriptions of variables and method9l333 available at wxw.riehtsrteDark ine.erg. Variables 10111JStation Studio Units 18r Units 2 8r Units 34 Br Mikis Studio Rent 113r Rent 2 Br Rent 3+lir Rent Avg. 5gft per Unit Affordable Vans Mo. Parking Post Pabsistidn Jobs Transit /mice 83P Forecasted Use (Spates per unit) 053419ed Use (spaces per unit) Parking Supp lied (spaces per unit) Percent Error Observed At/Below 1:12 of wilts a of parking Stalls lest.F %of 2r Br Units 3341 Rent 56 Estimates Studio Units 1 Er Units 213r Units 3+ Br Units Average Rept AMI % A6'orabilitpRenk maw 100- Tukwila Intern atiorl4I Bandevard Stators 5tte 1 Vie Site3 Site Site6 Site TIN iib 118 TIB TT TIB 700 -Angle lake Raisin Me Site8 Site IO Angie Lk Angle Lk Angle Lk Non -TOO Properties Site. S'tOa11 Site 12 51se13 51[4 14 53te15 Site 16 5itc 17 511.e 16 Nei nf3 RIR n/a Isis n/a Fl ed- 11/3 47 - 40 - 14 - 236 7 38 - - - - - - 22 18 52 7 55 166- 18 83 8 80 10 16 3 24 40 48 - 17 13 31, 13 26 157 - 14 84 34 99 48 24 24 24 16 32 - - 8- - 3 - 16 - 4 - 10 - 4 - - 5 550 $ - 5 - $ 309 $ - $ 650 5 - 5 560 5 645 5 sea $ - $ - 5 - $ -. 5 - 5 - $ 5 - 5 • 5 765 $ 3550 $ 394 5 650 5 750 5 350 5 - 5 995 5 787 $ 700 5 730 $ 625 $ 73145 1,012 5 73i 5 625 5 725 5 - $ 925 $ 1,000 $ 1,032 5 1000 $ 920 $ 755 $ • 5 1,225 5 946 $ 350 $ 550 $ 7955 955 I $ 1,181 5 693 $ 775 $ 900 15 - $ - $ - $ 1,437 5 - 5 - 5 893 5 - 5 1,400 $ - 5 1,090 5 - 5 639 5 . f $ 1,485 5 - $ - $ - 457 741. 905 705 924 772 349 495 467 215 821 769 690 770 1,047 722 594 707 - - - - - - 325 2361 - _ 46 - - - - _ . .5 - 5 - $ 25 $ 29 5 - $ 30 5 $ •1 $ 45 5 20 5 - $ -$ -$ 3$ 5 - $ - 5 - 5 - 62862 67,727 62,596 62„094 62.740 62.008 51331 55,509 55953 62,726 69,302 59,789 64,422 64,303 64,574 64,287 62,524 62,293 40,524 41,300 41,599 40,995 42,605. 40312 44,060 47,254 46,166 43,383 42,373 51,507 41„761 41,304 41,323 41,348 40,793 35,696 1,307 1289 1,329 1,364 1,294 1,300 1,238 1,198 1,300 1,222 1,245 1172 1,331 1,262 1.253 1 1,262 1,319 1,273 0.87 1.23 5.10 L05 L21 1,02 0.92 6.73 I1 L19 1.11 0.99 L14 L14 L11 1.3 0 1,14 1.02 1.13 0.75 1.19 131 1.33 1.33 0.87 0.62 0,471111 1.16 132 1.00 114 124 1.00 1.72 1.00 L27 1.15 1.30 1.41 1.53 1.28 194 1.25 1,00 1.27 1.65 1.50 1.78 1.28 176 100 1.72 • 1.20 1.36 1.51 . 15% -5% -1614 -21% -996 1794 ilii ,,M1 'i 3% -1615 -1% 156 -i% 11% -2476 14% -2096 -196 015 300 NO 216 NO 'VE5 YES Y#.5 N6 NO YES NO NG YES NO YES NO N0 47 39 36 141 25 95 326 236 55 110 46 179 68 40 36 48 56 60 61 56 55 244 31 119 325 300 91 315 82. 229 120 40 62 51 76 153 0.076 43.691 50.0% 46.6% 72.0% 27.456 49.1% OM% 54.5% 42,4% 82-606 55.3% 85.396 50.016 77.871 50.071 28.656 40075 35.6% 0.026 0.0% 52.476 0.0% 42.1% OD% 13.216 54.774 41.9% 0.0% 0.0% Dal% OA%. 0.0% 0.0% 0.076 0.0% 04156 46.2% 51.4% 54.0% 51.4% 45.316- 39.3% 0.096 54.1% 47.696 42_346 44.1% 37.416 44.2% 61.1% 44.2% 37.6% 43,853 0.016 46.916 50456 52.0% 50.416 4(316 38.076 0.056 61-7% 47.3% 42.8% 47.981 40.1% 48.2% 59516 41.0% 3312% 45.3% 0.09: OL% 00% 62.6% OA% 00% 33.9% UA% 611206 O.0% 473% 0.0% 369% 0.0% 64.714 0.0% 0.0% 0.0% 35.3% 46A% 501956 53.2% 50,716 45.174 33.7% 36_2% 58..1% 46.616 43.176 46.2% 39256 46.6% 60416 44.6% 38.1% 44.494 1 IIII a:d 9 4 2 13 6 10 5 .. a 3 7 Breakdown of Average Meerveci Uses Rent Property sub3ru rp Count Ail Non -100 1115-T00 AMI % Paid, parking 6 1.165 1-160 1.170 50.1% Free panting 12 1.133 1.146 1.093 43.655 Affordableorllp [free) 3 0.930 0930 11/4 39.495 Analysis Oils rger household units 12+ Br) Property subgroup t40%la-ge writs 416-601 large unis 6015 large wit,. Parking Rent Count ratio AMI% 4 0.959 38.896 30 1.142 47.6% 4 1.323 43.4% KING COUNTY Effective: 12/18/13 TO 315/15 (ARCHIVE) 2014 Median Income: $88,200 Maximum HOUSEHOLD INCOME for All Tax Credit and Bond Financed Properties (REQUIRED to qualify residents.) Set -Aside 1 Person 2 People 3 People 4 People 5 People 6 People 7 People 8 People 80% $ 49,440 $ 56,480 $ 63,520 $ 70,560 $ 76,240 $ 81,920 $ 87,520 $ 93,200 60% $ 37,080 $ 42,360 $ 47,640 $ 52,920 $ 57,180 $ 61,440 $ 65,640 $ 69,900 50% $ 30,900 $ 35,300 $ 39,700 $ 44,100 $ 47,650 $ 51,200 $ 54,700 $ 58,250 45% $ 27,810 $ 31,770 $ 35,730 $ 39,690 $ 42,885 $ 46,080 $ 49,230 $ 52,425 40% $ 24,720 $ 28,240 $ 31,760 $ 35,280 $ 38,120 $ 40,960 $ 43,760 $ 46,600 35% $ 21,630 $ 24,710 $ 27,790 $ 30,870 $ 33,355 $ 35840 $ 38,290 $ 40,775 30% $ 18,540 $ 21,180 $ 23,820 $ 26,460 $ 28.590 $ 30,720 $ 32,820 $ 34,950 Maximum RENTS for Projects Based on UNIT SIZE Low -Income Housing Tax Credit Program Set -Aside Studio 1 Bedroom 2 Bedroom 3 Bedroom 4 Bedroom 5 Bedroom 60% $ 927 $ 993 $ 1,191 $ 1,376 $ 1,536 $ 1,694 50% $ 772 $ 827 $ 992 $ 1,146 $ 1,280 $ 1,411 45% $ 695 $ 744 $ 893 $ 1,032 $ 1,152 $ 1,270 40% $ 618 $ 662 $ 794 $ 917 $ 1,024 $ 1,129 35% $, 540 $ 579 $ 694 $ 802 $ 696 $ 988 30% $ 463 $ 496 $ 595 $ 6881 $ 768 $ 847 Source: http:/fwww.wshfc,ore/Iinitsfdetail.aspx?Countv==king&Year=2014 60 Right Size Parking tciober 2014 Figure 10: Tukwila and SeaTac Study Site Locations s i4Znd sr 12 44, F. LPF S 4711) St Pktry'"-- rim • Study Site Transit Agency and Made �■ Local Bus Route Link Light Rail Station = Link Light Rail City Limits o Regional Bus Route Circles are approximately 1 mile diameter; intended to approximate radius from light rail/TOD 21 61 Select South King County Cities — Parking Requirements: RENTON: 4-4-080 PARKING, LOADING AND DRIVEWAY REGULATIONS httm/fwww.codepublishine.com/WA/Renton/html/Renton04(Renton0404/Renton04O4084.html RESIDENTIAL USES IN CENTER DOWNTOWN ZONE: Attached dwellings: A minimum and maximum of 1 per unit. Attached dwellings for low income: 1 for every 4 dwelling units is required. A maximum of 1.75 per dwelling unit is allowed. Congregate residences: A minimum and maximum of 1 per 4 sleeping rooms and 1 for the proprietor, plus 1 additional space for each 4 persons employed on the premises. Assisted living: A minimum and maximum of 1 space per residential unit of assisted living, plus dedicated parking spaces for facility fleet vehicles. Detached dwellings (existing legal): A minimum of 2 per unit. A maximum of 4 vehicles may be parked on a lot, including those vehicles under repair and restoration, unless kept within an enclosed building. KENT: 15.05.070 Off-street parking regulations for downtown commercial and downtown commercial enterprise districts. http://www.codepublishine.com/WA/Kent/ 3. In MTC -1, MTC -2, and MCR zoning districts, a minimum of three-fourths (0.75) parking space per dwelling unit, or conduct a parking feasibility study to determine need. No spaces provided for recreation vehicles. 4. In MTC -1, MTC -2, and MCR zoning districts, one (1) parking space for every four (4) dwelling units, or conduct a parking feasibility study to determine need, 62 Right Size Parking Prepared for: City of Tukwila December 2014 SE12-0248 by FEHRk PEERS Attachment G 63 Op Right Size Parking IlliDecember 2014 Table of Contents EXECUTIVE SUMMARY 1 INTRODUCTION 3 EXISTING CONDITIONS 6 Transit Parking 6 Commercial Parking 9 Residential Parking 10 VISION FOR THE AREA 12 Existing Parking Codes and Design Guidelines 12 Future Transit Parking Demand 13 RSP MODEL VALIDATION 16 RSP Web Calculator 16 BUSINESS INTERVIEWS 22 Introduction 22 Key Findings 22 POLICY RECOMMENDATIONS 24 Lower Parking Minimums 24 Shared Use Agreements 25 Rationalize On -Street Parking 25 Design Standards 26 Monitor and transform TIB Station 26 Coordinate with SeaTac 27 OUTCOMES AND CONSEQUENCES 28 64 UP Right Size Parking December 2014 List of Figures Figure 1: Study Area 5 Figure 2: TIB Station Park -And -Ride 6 Figure 3: On -Street Parking Restrictions Around TIB Station 7 Figure 4: Unfinished Roadside 8 Figure 5: Example of Available On -Street Parking on 40th Avenue South (Looking South) 9 Figure 6: Commercial Parking Conditions 10 Figure 7: Unfinished Shoulders on 40th Ave S 11 Figure 8: AM Survey Trip Origins by Zip Code (riders boarding northbound trains) 15 Figure 9: Screenshot of RSP Web Calculator 17 Figure 10: Tukwila and SeaTac Study Site Locations 21 List of Tables Table 1: Parking Demand at Angle Lake Station 14 Table 2: RSP Web Calculator Tukwila and SeaTac Study Sites Results 20 Appendices Appendix A: Summary of Existing Parking Codes in Tukwila 29 65 IFRight Size Parking Ar_ October 2014 EXECUTIVE SUMMARY The City of Tukwila is one of four cities participating in the Right Size Parking (RSP) Policy Pilot Project, funded by the Federal Highway Administration's Value Pricing Program and managed by King County Metro Transit. The overarching goal of the RSP project is to foster livable communities by optimizing the allocation of parking resources. More specifically, the purpose of the RSP project is to impart data and strategies to help developers, jurisdictions, and neighborhoods accurately project the optimum amount of parking for new multi -family developments. The amount of parking is optimized—i.e., right sized—when it strikes a balance between supply and demand, and the challenge lies in determining the correct balance with confidence. The RSP project included an extensive survey of multi -family developments in King County to collect data on parking supply and utilization. The RSP survey data was used to develop a statistical model that predicts parking demand based on locational and building characteristics. Parking can constitute 20-30 percent of a typical development project's cost, which would reach 30-40 percent for a project with underground parking in a city like Tukwila, which has a high groundwater table. Moreover, overall across King County, the RSP model estimates 40 percent oversupply of parking compared to actual utilization in today's (2013) built environment'. One of the main objectives of this case study is to perform an "audit" of the RSP web calculator tool to determine how well it works in the Tukwila International Boulevard (TIB) station area. The results of the audit indicate that the RSP model estimates parking utilization accurately for most of the selected sites in Tukwila and SeaTac, with fifteen of eighteen sites within a 20 percent level of error (which is within a generally expected margin). The project team also conducted interviews with businesses in the TIB station area to gather feedback on spillover from the park-and-ride lots. Many of the businesses, especially those within one block of the station, stated that they actively take measures to prevent non -patron parking in their lots and that with these measures, spillover is not a major concern. Lastly, the team reviewed on -street parking levels from documentation put out by Sound Transit. On -street parking occupancy levels in the station area average 25-33 percent throughout the day, showing that there is still plenty of available space. However, the City does not currently have policy language stating the purpose and intended uses of on -street parking. Clarifying this intent would be beneficial if on -street supplies become more constrained and businesses, residents, and transit users begin to compete more heavily for parking. 1 Countywide, RSP found parking was supplied at 1.4 spaces per multi -family unit with utilization at 1.0 spaces per unit—an oversupply of 40 percent. http://metro.kingcounty.gov/programs-projects/right-size-parking/pdf/rsp-one- pager-generic-2-20-13.pdf 66 1 IFRight Size Parking October 2014 Aar_ Tukwila can move toward achieving right sized parking by: Reducing multi -family parking minimums to rates 20 percent above the RSP estimates, which would result in a substantial reduction in future parking required for multi -family development while accommodating the wide range in observed parking utilization on-site; More directly facilitating the use of shared parking agreements between commercial and/or residential lots for off-street parking; Establishing policies on the priority users of on -street parking Creating design standards that include on -street parking for new and improved streets; Continuing to monitor occupancy levels at the TIB station and transition the area to a transit oriented development; and Coordinating parking changes with SeaTac to ensure uniformity. The intent of these parking policy recommendations is to support housing that serves its residents, owners, and neighborhood, and form a walkable, transit oriented neighborhood around the TIB station. By using these recommendations and considering other ways to make use of the RSP efforts, Tukwila can reach its vision of creating a welcoming place, supporting equity, and preserving affordability. 2 67 IFRight Size Parking Ar_ October 2014 INTRODUCTION The City of Tukwila is one of four cities participating in the Right Size Parking (RSP) Policy Pilot Project, along with Kent, Kirkland, and Seattle. RSP is a three year grant project funded by the Federal Highway Administration's Value Pricing Program and managed by King County Metro Transit. The overarching goal of the RSP project is to foster livable communities by optimizing the allocation of parking resources. More specifically, the purpose of the RSP project is to impart data and strategies to help developers, jurisdictions, and neighborhoods accurately project the optimum amount of parking for new multi -family developments. The amount of parking is optimized—i.e., right sized—when it strikes a balance between supply and demand, and the challenge lies in determining the correct balance with confidence. Today, multi -family buildings often provide too much parking, which can be an impediment to achieving a wide range of community goals. However, providing too little parking can also be a significant risk in terms of real estate marketability and neighborhood impacts. The RSP web calculator uses data collected throughout King County to seek this balance and can assist decision makers in determining parking needs. The City of Tukwila was selected to participate for this study in part because it presents several factors that set the area apart from other parts of King County. First, the City's proximity to Seattle -Tacoma International Airport generates airport -related parking issues. The large recent immigrant population may represent different parking use resulting from their housing and travel patterns2. Finally, the Tukwila International Boulevard (TIB) Station on Link Light Rail is a regional transit hub with free park and ride lots. This report focuses on strategies to right size parking around the TIB Station (served by Link and several bus routes), which is located on the border between the cities of Tukwila and SeaTac near the intersection of Tukwila International Boulevard and Southcenter Boulevard / 154th Street. Figure 1 displays half -mile and one -mile walk -sheds, and the half -mile shed defines the "station area" for this analysis'. The cities of Tukwila and SeaTac both desire to transform the TIB station area into a vibrant, transit - oriented, mixed-use neighborhood. However, in order to achieve this vision, the parking needs of transit patrons and multi -family residences must be balanced in a way that encourages new development, yet avoids impacts to adjacent businesses and ensures that parking is not oversupplied. The area's diverse population may influence parking demand compared to other cities in the area, and the high expense of 2 Somali Community Services Coalition. March 2013. Equity for All: Including East African Voice in Future Development 3 It should be noted that TIB Station is currently the southernmost light rail station with parking for transit riders. As such, it generates "start of the line" transit parking, as well as likely use by people who park to ride transit one stop to the airport. In early 2016, Angle Lake Station will open south of the airport with its own parking garage, which could intercept transit parkers who have been using TIS Station. 3 68 IIIFAir_ Right Size Parking October 2014 building subterranean parking in an area with a high groundwater table underscores the importance of getting parking right. Achieving appropriate parking standards is critical in the TIB station area because forcing developers to overbuild parking leads to several detrimental outcomes: Some projects may not be started or may be scaled back due to high parking costs Land that could be devoted to residential or other development is used for unnecessary surface parking Development costs increase, which may be passed on in the form of higher rents or purchase prices, increasing the cost of housing The community character is degraded by parking lots or large parking garages Transit is a less viable transportation option because of an auto -dependent urban form Earlier RSP research has shown that parking can constitute 20-30 percent of a typical development project's costo, which could reach 30-40 percent for a project with underground parking in Tukwila'. Therefore, getting the parking code right is a key first step toward transforming the station area. The Tukwila parking policy study consisted of three components: Validating the RSP model with local sites; Conducting a survey of commercial properties related to spillover parking; and Reviewing the multi -family parking codes for Tukwila and SeaTac. From these analyses, the study formed recommendations for Tukwila's parking policies. 4 King County Metro, 2014. www.rightsizeparking.org. Based on typical cost estimates of subterranean parking for a project with a high groundwater table. 4 69 NEV Rightber Size Parking Octo2014 Figure 1: Study Area 1 City of SeaTac II .,01.1111 5 144th 5 5 146th St S 148th St 5 150th St lsath st NyS 156th Stimillr 5 152nd City of Tukwila S 166th St 5 166th St 11 70 Link Light Rail Station Half Mile Walkshed One Mile Walkshed 0 City Limits 5 IF4Rightber Size Parking Octo2014 EXISTING CONDITIONS There are three general purposes for parking around the TIB station area today: to access transit, commercial, or residential land uses. TRANSIT PARKING At the TIB station, Sound Transit operates two park-and-ride lots with a capacity of 600 vehicles (see Figure 2). Vehicles may park for up to 24 hours at the lot. To better manage demand, a pilot program recently took place where 62 stalls were available at a cost of $33 per quarter, or 50 cents per weekday, which guaranteed a parking spot. Occupancy reports and field observations show that the park-and-ride lot tends to be nearly or completely full on weekdays from 7am to 5pm. Sound Transit also provides an overflow parking lot behind SeaTac Center 600 feet northwest of the light rail station, though it is not well signed and can be difficult to find. Field observations showed a roughly 50 percent occupancy rate during midday and afternoon. The Church By the Side of the Road leases 28 spaces for transit users with occupancy rates around 30 percent. Some adjacent park -and -fly lot operators in SeaTac also offer parking for light rail riders at a price of $10 per day, but Tukwila enforces a policy prohibiting commercial parking that doesn't meet conditions laid out in the zoning code. Figure 2: TIB Station Park -And -Ride 6 71 UP 72 Right Size Parking October 2014 There is limited on -street parking within the half -mile walkshed of the station area. Figure 3 below is an updated version of information from the Sound Transit Hide and Ride Monitoring Program, which assessed potential TIB station parking spillover into the surrounding neighborhoods. It has been updated for this report because the on -street parking conditions have changed since the original map was developed. Figure 3: On -Street Parking Restrictions Around TIB Station City of SeaTac 5 150th St City of Tukwila 1 0 0 5 154th St v N o v Southcenter Blvd 5 160th St l 5158th S Link Light Rail Station = On -Street Parking Unavailable Available On -Street Parking 0 City Limits Source: City of Tukwila, 2014; updated from DKS Associates Transportation Solutions. 2004. Hide and Ride Monitoring Program. 7 111, Rightber Size Parking Octo2014 Over the last 10 years, Sound Transit has monitored the utilization of on -street parking in the station area, as shown above in Figure 3. The most recent on -street parking survey from Sound Transit (April 2014) indicates that the on -street utilization rate in the station area is 25-33 percent, a slight increase over the last 10 years. This rate of on -street utilization suggests that despite a full park-and-ride lot, there is not a substantial amount of parking spillover into the adjacent on -street spaces. Much of the on -street parking that exists around the light rail station tends to be informal and not well defined. As Figure 4 below demonstrates, the lack of finished curb, gutter, and sidewalks makes the boundary between private property and the public right-of-way unclear. Even on some streets where space is better defined it can be unclear who the available space is meant to serve (see Figure 5). Figure 4: Unfinished Roadside 8 73 4Rightber Size Parking Octo2014 Figure 5: Example of Available On -Street Parking on 40th Avenue South (Looking South) COMMERCIAL PARKING Businesses around the TIB station area are predominantly low density strip malls, including fast food restaurants, gas stations, and other basic needs. Sidewalks and marked crosswalks exist along some of Tukwila International Boulevard/TIB but the auto -oriented design of the area encourages many patrons to arrive by car. Nevertheless, most commercial parking lots tend not to fill. This available parking capacity in nearby commercial lots suggests that spillover from transit parking onto private lots should not result in a lack of parking for on-site users. Interviews with local businesses (described later) indicated that they generally agree that transit parking spillover is not a problem, although some businesses do occasionally tow vehicles suspected of parking to access transit. Figure 6 displays typical parking conditions at surrounding businesses. 9 74 NB1. Right berSize Parking Octo2014 Figure 6: Commercial Parking Conditions RESIDENTIAL PARKING Off of the major arterials, the right of way is frequently less defined. Local streets that provide access to apartments and homes often lack sidewalks and delineated areas for parking. As such it can be difficult to determine what parking users the local streets are serving: residents parking near their homes, pedestrians walking through the neighborhood, or visitors parking in order to access nearby needs. Figure 7 shows an example of these unfinished street shoulders. 10 75 1111 Right Size Parking October 2014 Figure 7: Unfinished Shoulders on 40th Ave 5 11 76 11 IFRight Size Parking Ar_ October 2014 VISION FOR THE AREA The City of SeaTac articulated a vision for the area east of the TIB station in their South 154th Street Station Area Plan (2006). This plan articulates a vision of lively commercial and residential districts that provide attractive walkable neighborhoods and include a variety of shops, services, and places to gather. The City of Tukwila created a vision for this area in the mid-1990s when the Regional Plan was to serve the region's urban centers with rail6. The following vision was developed before a station had been considered for or located on Tukwila International Boulevard. The City envisioned a mixed use commercial and light industrial area with a safe, attractive and functional built environment that serves both motorists and pedestrians. Tukwila Village, currently under construction approximately a 3/4 mile walk north of the light rail station, is intended to help catalyze future redevelopment in the area and act as a guide for the type and intensity of the desired development. It will be a mixed-use development that aims to act as a central gathering place for residents and visitors. The City's Comprehensive Plan also identifies regional and local transit as important aspects of the transportation system and encourages multi -modal facilities.. EXISTING PARKING CODES AND DESIGN GUIDELINES The TIB station area includes four of Tukwila's different zoning types, which are described in Appendix A. These designations that City code defines include Regional Commercial (RC), High Density Residential (HDR), Medium Density Residential (MDR), and Low Density Residential (LDR). These zoning districts as well as the TIB Design Manual, which is used for the design review process, shape the look and feel of TIB's urban form. Tukwila employs minimum off-street parking requirements based on the number of bedrooms for residential uses and usable floor area for commercial areas, as is typical of suburban areas. Many cities use this traditional method to define the amount of parking required, but planners and decision makers have realized that these minimums frequently result in an overabundance of surface parking, which can degrade urban form and encourage dependence on the auto for travel'. The City does provide allowances for off-site, shared, and tandem parking as well as a process for administrative variances for an up to ten percent reduction if a landowner can demonstrate that they need less than the required amount of parking. In contrast to many other communities in the area, however, 6 City of SeaTac, December, 2006. South 154th St Station Area Action Plan. Donald Shoup, 2011. The High Cost of Free Parking. 12 77 IFRight Size Parking October 2014 Aar_ Tukwila enforces more regulations on the use of accessory off-street parking for non-residential users. Most cities in the region allow a commercial user to offer excess parking to anyone at any price with no additional taxes or regulations. Tukwila Municipal Code (TMC 18.06.613) defines commercial parking as a use of land or structure for the parking of motor vehicles as a commercial enterprise, for which hourly, daily, or weekly fees apply to the use of parking stalls, and imposes a tax and additional regulations. The increased regulations on accessory parking can make it more difficult for adjacent land owners to share or sell excess parking to neighboring businesses or visitors who are looking for parking. The neighboring City of SeaTac takes the same approach to setting their parking minimums and the standards for parking supply minimums are nearly the same. Parking policies and activity in SeaTac and Tukwila are inherently linked through their shared boundary adjacent to TIB Station, highlighting the importance of the two cities coordinating their efforts in the station area. Appendix A provides more detail on current zoning and parking policies in Tukwila and SeaTac. FUTURE TRANSIT PARKING DEMAND Sound Transit commissioned the South 200th Street Station Parking Demand Study in 2011 to explore the demand for park-and-ride capacity at the temporary southern terminus of Link Light Rail. At the time of this study, the South 200th Street (now officially named Angle Lake) station was forecast to be operating in 2018 (now expected to open in 2016) while the full build out of ST2 would extend Link to South 272nd Street by 2030. As Link extends further south, the report estimates that parking demand will shift south as new stations open to the south. As shown in Table 1, the Angle Lake station is forecast to see a demand of 1,050 vehicles for parking in the peak period in 2018 when it is the southern terminus of the system. When Link expands further south to South 272nd Street and the system extends further north by 2030, however, the peak period parking demand at Angle Lake is expected to drop to 700 vehicles. This expected decrease is due to additional parking capacity available at the South 272nd Street station, which will draw riders who currently come to TIB Station from points south to access Link, a common finding among rail transit systems across the United States. 13 78 1111 Right Size Parking October 2014 Table 1: Parking Demand at Angle Lake Station Forecast Year 2018 2030 Assumed System Expansion North — UW South —S. 200th North — Lynnwood East — Overlake South — S. 272nd 3hr Peak Period (number of vehicles) 1,0508 700 Source: Sound Transit & Huitt-Zollers. January 2011. S. 200th Street Station Parking Demand Study: Interim Technical Memorandum. Figure 8 demonstrates why this drop is expected to occur. Over 50 percent of the riders currently accessing the TIB station are coming from points south and driving to the station to park. As Sound Transit expands Link further south and north, many riders, even the new riders added due to the expanded service area of the system, will instead access the system via Angle Lake since it will be closer to them. Similarly, in 2030, many riders will shift to the South 272nd Street station when that opens. A similar effect is likely to occur at the TIB station. When Sound Transit opens the Angle Lake and South 272nd Street stations, we expect a decrease of up to 30 percent in demand for parking at the TIB station, depending partially on the amount of use by commuters to UW and other latent demand. A potential increase in parking demand back to current levels could occur in the long term if Link Light Rail encourages redevelopment and garners significant ridership growth. However, the limited opportunities for development in the current catchment area shown in Figure 8 do not suggest great increases in commuters accessing the station by car. Hence, parking demand above the current levels is not expected. 8 Sound Transit is planning "a 700 -stall garage and up to 400 additional interim surface spaces." Source: Sound Transit, 2013. 14 79 IFRight Size Parking October 2014 AAr_ Figure 8: AM Survey Trip Origins by Zip Code (riders boarding northbound trains) Figure 2 90110 Stadium 50a110 98004 98005 98007 98116 55100 St'ritlon 68144 Mount Baker Station 98126 98075 cmWmbia 50y Metier, 98006 98 98106 98040 98136 98027 !CCM 1.2%. Tukwila International Blvd Station 18.6% Legend: O Tukwil Intl Blvd Link Sta. O Other Link Station "Nip Link Route Oleos Link Route (Future) I I Zip Code % of parking users, by zip code Below 2.5% 2.5 to 5% 5 to 10% 1 Above 1051/ � 1 0 0.5 1 Mi. N 1 60 • Soum.2001n St eel Station ,Future) 14511. 1.1 0.64 2%] 98422 98002 9840 2.3%) This nor, is aorlonlpanied by NO wauonItes Source: Sound Transit & Huitt-Zollers. January 2011. S. 200th Street Station Parking Demand Study: Interim Technical Memorandum. Ir• 11 80 15 11, Right Size Parking Ar_ October 2014 RSP MODEL VALIDATION The Right Size Parking (RSP) project included an extensive survey of multi -family developments in King County to collect data on parking supply and utilization. The project surveyed 208 sites throughout the County, totaling over 33,000 housing units and over 50,000 parking stalls. The RSP survey data was used to develop a statistical model that predicts parking demand based on locational and building characteristics. After analyzing over 100 variables, the following seven variables were selected that together can predict over 80 percent of the observed variation in parking utilization in multi -family projects: transit service percent of affordable units number of bedrooms population and employment density unit size unit rent parking price RSP WEB CALCULATOR A public, web -based user interface was built to allow easy access to the information provided by the RSP Multi -family Residential Parking Calculator.9 The web tool has several components for communicating RSP information. The home page gives explanatory information and displays a "heat map" of King County that color codes areas according to predicted parking utilization (i.e., green indicates lower utilization, and red indicates higher utilization). The interface allows users to zoom in and select a specific parcel (or parcels), after which data for a prototypical building on that site is displayed. Users can then adjust project parameters and land use context factors to represent a planned project, or to simply observe how different factors affect predicted parking demand. The web interface also displays comparative parking "impacts," including capital costs for parking construction and vehicle -miles traveled and greenhouse gas emissions for building residents. Figure 9 provides an example of the web interface below. 9 The RSP King County Multi -Family Residential Parking Calculator is online here: http://www.rightsizeparking.org/ 16 81 IIIWO Right berSize Parking Octo Figure 9: Screenshot of RSP Web Calculator Right Size King County Multi -Family Residential Parking Calculator Parking TOOLS To BALANCE 511PPLN CALCULATOR ABOUT THIS SITE 1 Enter a location 1 Parcel Selected lJ 0 Building & Parking SpeaFIcatinns Location Characteristics Parking Jnit Ratio 0 1.06 Parking Impacts Once you have selected a parcel, the values below represent the location characteristics of the parcels) you have selected Population: Calceotration Low to High 139 41c 113,470 62,785 35,13 lc - - Population concentration similar to: ao,359 Eastgate, Factona or Fauntleroy 33.T89 - Jobs: ry Concentration Low to High 237,25C 102.552 - - 127.249 71.920 13.00] - - Transit Service: I Concentration Law to High 1.554 1,514 1,355 1.218 - 1 179 UPDATE 40,340 Job concentration similar to: Kent East Hill 1,318 Transit service concentration simila r to: University Distract or Lower Queen Anne RESET Parking/Unit Ratio (Number of Stalls) <.5 Stalls r-1.5 Stals 17 IFRight Size Parking October 2014 Aar_ The RSP Calculator can help municipalities determine defensible parking requirements for development projects on a case-by-case basis. The RSP Calculator and the data behind it can also provide valuable input for setting the metrics for "context -based" adjustments to minimums, such as population density, job concentration, and transit availability. Overall across King County, the RSP Calculator estimates 40 percent oversupply of parking compared to actual utilization in today's (2013) built environment'° AUDITING THE RSP CALCULATOR IN TUKWILA One of the main objectives of this case study is to perform an "audit" of the RSP web calculator tool to determine how well it works in the TIB station area. The study applied the calculator to 18 multi -family properties in Tukwila and SeaTac. Figure 10 shows the approximate locations of the apartment sites. The high proportion of immigrants in the area could lead to unique parking utilization outcomes compared to the rest of the Countyll. In this section of the document, we briefly describe the RSP parking surveys that were collected as part of the data collection effort and compare their utilization rates to the web model output. To estimate parking utilization, the web calculator uses the number of units in a building, the number of bedrooms in each unit, the rental price, unit square footage, number of affordable'2 units, and monthly cost for parking, which are specific to each building. It also includes three characteristics of the location of the building to approximate urban form and transportation choices available to residents of each development — population density, job density, and transit service / accessibility. Of the three location variables, the model is most sensitive to the transit service score, which does not vary substantially across this sample set of apartments in Tukwila and SeaTac. Using these input variables, the calculator produces an estimate for expected parking utilization in spaces per unit, which we can check against observed utilization and total supplied parking at the site. The "percent error" row compares estimated and observed parking utilization. Table 2 summarizes the input variables, estimated parking utilization, and observed parking utilization. Overall, the RSP web calculator is estimating parking utilization accurately for most of the selected sites in Tukwila and SeaTac, with fifteen of eighteen sites within a 20 percent level of error, which is within a generally expected margin. We do note, however, a tendency for the model to under -predict utilization, i.e. to estimate less expected use than actual observed use. A discussion of some discernible trends in the data that explain the discrepancy between the RSP web model estimation and the observed site data 10 http://metro.kingcounty.gov/programs-projects/right-size-parking/pdf/rsp-one-pager-generic-2-20-13.pdf 11 Somali Community Services. March 2013. Equity for All: Including East African Voice in Future Development. 12 Units were deemed "affordable" by building managers during the interview and may include units set aside for low- income renters or qualifying for tax benefits. 18 83 Air_ Right Size Parking October 2014 follows below. It is important to note that the RSP web calculator is a robust regional tool designed to assist planners in better assessing potential parking demand, but the tool is not and was never intended to provide a perfect estimation of demand at all parcels in the County. Some of the sites do have specific characteristics that make them different from the others. Sites 1 and 8 contain only studio apartments and both have relatively low rents. Given the population of immigrants in some areas of Tukwila and SeaTac and the lack of information on residents per unit, it is possible that these apartments have a higher number of occupants and vehicles per household than elsewhere in King County. Our analysis indicates that the web calculator is quite sensitive to the designation of affordable units. If these units are not designated as affordable the web calculator prediction is nearly correct, suggesting that lower income residents in the study area may own more cars than similar low income residents elsewhere in the County. Review of available Census data supports this hypothesis Sites 3 and 4 are closest to the TIB Link station. The RSP web model suggests that, all else equal, these sites should have lower parking utilization, but the observed utilization data do not bear out this prediction. The strong correlation between good transit service and lower parking utilization found elsewhere in the County may not be taking hold yet in Tukwila. This outcome could be caused by the urban form surrounding the TIB Station. The station is not as integrated into a mixed-use, walkable neighborhood as other areas in the model, nor is the station area a destination for jobs or activities. In conclusion, the RSP web calculator seems to be accurately capturing many of the factors that influence parking utilization for multi -family properties, particularly factors such as number of bedrooms per unit and the cost of rent. Apartments in the study area do not appear to share as strong a link between good transit service and lower parking utilization as is apparent elsewhere in the County. That expected link may be lower in the study area due to the distinct local population, designated affordable housing units, and higher car ownership per household. The presence of on -street parking, while not included as an input to the model, may serve as a relief valve for expensive or over -crowded parking. The parking prices and observed utilizations suggest that apartments in Tukwila and SeaTac have not yet reached this point of needing a parking relief valve. Overall, the RSP web calculator is a reasonable tool to assist planners in evaluating potential parking demand, but to be conservative, the results of the RSP web calculator should be increased by about 20 percent to account for the unique conditions in the TIB station area. A more detailed discussion of policy recommendations follow below. 19 84 Co U1 Right Size Parking October 2014 Table 2: RSP Web Calculator Tukwila and SeaTac Study Sites Results13 Variables Site 1 Site 2 Site 3 Site 4 Site 5 Site 6 Site 7 Site 8 Site 9 Site Site Site Site Site Site Site Site Site 10 11 12 13 14 15 16 17 18 Studio Units 1 Br Units 2 Br Units 3+ Br Units Studio Rent 1 Br Rent 2 Br Rent 3+ Br Rent Avg. Sqft per Unit Affordable Units Mo. Parking Cost Population Jobs Transit Service RSP Forecasted Use (spaces per unit) Observed Use (spaces per unit) Parking Supplied (spaces per unit) Percent Error 47 0 0 40 38 0 0 236 14 7 0 0 0 0 0 0 0 0 0 22 18 62 83 7 166 0 55 18 8 80 10 16 8 24 40 48 0 17 18 81 89 18 157 0 26 14 34 99 48 24 24 24 16 32 0 0 0 8 0 0 3 0 0 16 4 0 10 0 4 0 0 0 $550 $0 $0 $809 $648 $0 $0 $560 $650 $845 $0 $0 $0 $0 $0 $0 $0 $0 $0 $765 $850 $894 $787 $850 $650 $0 $750 $895 $700 $730 $625 $731 $1,012 $731 $625 $725 $0 $925 $1,000 $1,032 $948 $1,000 $755 $0 $920 $1,225 $850 $950 $795 $956 $1,181 $893 $775 $900 $0 $0 $0 $1,437 $0 $0 $893 $0 $0 $1,400 $1,090 $0 $835 $0 $1,485 $0 $0 $0 457 741 905 705 716 924 749 495 772 967 821 769 690 770 1,047 722 594 707 0 0 0 0 0 0 325 236 0 0 46 0 0 0 0 0 0 0 $0 $0 $25 $29 $20 $0 $0 $0 $30 $45 $0 $0 $0 $35 $0 $0 $0 $0 62,862 62,727 62,586 62,099 62,726 62,740 56,531 55,509 62,008 55,953 65,302 59,789 64,422 64,803 64,574 64,287 62,529 62,293 40,524 41,300 41,599 40,995 43,383 42,605 44,060 47,254 40,312 46,166 42,373 51,507 41,761 41,304 41,528 41,348 40,795 39,696 1,307 1,289 1,329 1,364 1,222 1,294 1,238 1,198 1,300 1,300 1,245 1,272 1,331 1,262 1,253 1,262 1,319 1,273 0.87 1.13 1.10 1.05 1.11 1.21 0.92 0.73 1.02 1.19 0.99 1.14 1.14 1.11 1.30 1.14 1.02 1.13 0.76 1.19 1.31 1.33 1.32 1.33 0.82 0.97 0.87 1.16 1.00 1.14 1.24 1.00 1.72 1.00 1.27 1.15 1.30 1.41 1.53 1.28 1.50 1.44 1.00 1.27 1.25 1.65 1.78 1.28 1.76 1.00 1.72 1.20 1.36 1.91 15% -5% -16% -21% -16% Input Output -9% 12% -25% 17% 13 nf-'-Scriptions of variables and methodology available at www.rightsizeparking.org. op 3% -1% 0% -8% 11% -24% 14% -20% -2% 20 1, 4Rightber Size Parking Octo2014 Figure 10: Tukwila and SeaTac Study Site Locations 5142nd St 14 41 VI City of SeaTac 5 154th St 11 5 144th St • 15 S 147th St e -\„,,i:/:\\_ a 01 2 5 rin�S°uthcenter g1vd 0 rukwpa Pkwy}+ St ander Blvd 176th 5 8 • 86 Minkler Blvd • Study Site Transit Agency and Mode Local Bus Route Link Light Rail Station = Link Light Rail 0 City Limits - Regional Bus Route 21 11, Right Size Parking Ar_ October 2014 BUSINESS INTERVIEWS INTRODUCTION To further understand parking issues for the adjacent commercial businesses, the project team conducted a survey of owners and managers who operate businesses within proximity of the TIB station to determine if park-and-ride users were parking in non -designated areas (spillover). The survey, which took place over a two-month period starting in April 2014, also asked respondents if they would be interested in further discussions about participating in a shared parking arrangement. In total, 14 surveys were successfully completed. The following summarizes the key findings. KEY FINDINGS PARK-AND-RIDE SPILLOVER About a quarter of the participants surveyed felt that there is a shortage of dedicated park-and-ride spaces for the station. These respondents typically represented businesses located within a few blocks of the station. Some of the businesses further than a few blocks from the station thought there was a general shortage of public parking, but not necessarily due to park-and-ride users. Properties within a block of the station, particularly those on the northwest and northeast corners of International Blvd. & S 154th St. are most affected by park-and-ride spillover. On game days (Seahawks / Sounders / Mariners) it was reported that park-and-ride spillover was felt further north on S 154th St.; however, with the exception of the Seahawks Parade Day (February 5, 2014), most respondents felt that even on game days park-and-ride spillover is contained to between two and three blocks from the station. PREVENTATIVE MEASURES About a third of the respondents reported having non -patron cars towed and / or ticketed if parked for more than the posted time limit. Another third of the respondents reported that they fenced their parking lot for security reasons, which renders non -patron parking as a non -issue. The remainder of the respondents didn't consider non -patron use of their lot as a major issue. Respondents made a number of suggestions for how to better reduce the effect of non -patrons parking in private parking lots, including: 22 87 Right Size Parking October 2014 Build a larger park-and-ride garage at the station; Have parking enforcement officers check at random times and more than once per day so that people don't learn how to "beat the system"; Hire additional parking enforcement officers for game days and other large events14 SHARED PARKING Among the 14 businesses surveyed, four were hotels / motels which operated 24 hours per day and reported parking occupancy to be highest after 4pm. Three of the businesses were fast food restaurants, and reported that lunch was their busiest time. Two of these restaurants reported having little to no spaces available during the lunch hour (noon to 1pm). The remainder of the businesses surveyed were a mix of service, retail, and self -storage companies. Survey participants were asked whether their businesses were interested in discussing the possibility of opening their lots to park-and-ride users through some type of shared parking arrangement. Five of the respondents were not interested due either to a lack of surplus parking available, or a perceived security / liability risk; two businesses which already have park -and -fly programs responded that they might be interested if the arrangement was similar to their current park -and -fly programs; one respondent reported already leasing parking to Sound Transit for park -and ride -users; and the rest were either open to further discussion, or responded that it was not their decision to make. 14 The City views off-street parking management as the responsibility of the parking lot owner. 88 23 IFRight Size Parking Ar_ October 2014 POLICY RECOMMENDATIONS Looking at parking around the TIB station today, the challenge is not that of too little parking or too much, but rather the distribution of parking available to different land uses around the study area. The availability of residential parking around Tukwila is generally not a problem but it is easily conflated with transit parking around the TIB station area. It is important that planners and policy makers recognize this difference when making decisions on parking in Tukwila. Current parking policies in Tukwila establish minimum parking requirements for residential and commercial buildings to ensure enough parking is always available to accommodate peak demand. In reality, almost none of the parking available in the city — on -street, residential off-street, or commercial off-street — fills to capacity for very long, except for the Sound Transit park-and-ride lots, which also has a peak. The general recommendation of the RSP team is that cities drop parking minimums and let the market dictate how much off-street parking multi -family housing developments provide. However, Tukwila may not be in a position to follow this strategy immediately so we provide more specific recommendations here. The city can make best use of its existing parking assets by: Reducing multi -family parking minimums to rates 20 percent above the RSP estimates; Facilitating shared use agreements between commercial and residential lots for off-street parking; Establishing policies on the priority users of on -street parking Creating design standards that include on -street parking for new and improved streets; Continuing to monitor occupancy levels at the TIB station and transition the area to a transit oriented development; and Coordinating parking changes with SeaTac to ensure uniformity. LOWER PARKING MINIMUMS Given that multi -family housing developments generally have more parking than they need, Tukwila has several opportunities to improve urban form and reduce housing costs in the TIB station area through modifying its parking requirements. The current levels of parking supplied at multi -family housing developments are generally below the code requirements, yet existing capacity is not fully utilized. Building additional parking is an expensive undertaking for developers due to land values and these costs 24 89 IIIFRight Size Parking October 2014 4447 typically get passed on to renters in the form of parking fees bundled in with rent. Moreover, the high groundwater table in the area makes underground parking cost prohibitive (up to $70,000 per stall). When minimum parking requirements are too high, residents pay higher rent for parking spaces that go unused and which they themselves may not even use at all if they do not own vehicles. The City could lower its parking minimums to more accurately reflect the parking needs of its residents, and it has adopted provisions for special permission allowing lower commercial and residential parking requirements in the urban center for development within 600ft (commercial) and 1,320ft (residential) of the Sounder Station or the Southcenter Transit Center. For larger properties, reduced residential parking minimums may also provide the opportunity to add more units on the same property by repurposing unused parking stalls. The TIB station area would be a sensible pilot area due to its proximity to high quality transit service. SHARED USE AGREEMENTS To the extent that existing residential and commercial developments have additional parking capacity available today, the City could facilitate more shared parking arrangements. Current parking codes allow up to 10 percent of parking to be shared between complementary uses on the same site and excess parking stalls may be used between different properties within 800 feet of one another. Table 2 above shows that some apartment complexes have up to 50 percent of their available parking spaces going unused. The City could increase the amount of complementary parking allowed for existing developments (potentially including transit) and reassess the amount allowed for new developments given any reductions in parking minimums. The most effective way to support more shared use parking agreements between nearby owners is for the City to take the role of a "matchmaker". Many business owners do not have the time or knowledge to recognize shared parking as an opportunity so the City could reach out and facilitate this process. Several cities have employed programs to facilitate a match between parking supply and demand, including the Portland suburb or Oregon City. This program takes some commitment of city staff time to maintain a database of parking supply to match with potential demand. RATIONALIZE ON -STREET PARKING Existing off-street capacity generally provides enough parking for Tukwila residents and business patrons, so on -street parking holds additional opportunities. This capacity could provide parking for exceptionally high -demand conditions and support neighborhood streets with businesses that open onto sidewalks and parking lots that are less visually dominant. Spillover from the Sound Transit park-and-ride appears to be 25 90 IFRight Size Parking October 2014 Aar_ minimal and does not result in substantial on -street utilization, with the possible exception of game day events while Tukwila functions as the southernmost station with designated transit parking. While on -street parking utilization is relatively low currently, significant redevelopment could lead to an increase in the future. The City may wish to establish policies defining the priority users for on -street parking in concert with the community before spaces become scarce. If all of the streets highlighted above in Figure 3 had available on -street parking, capacity could increase by up to 100 spaces. However, given the cost of right of way acquisition, curb, gutter, and sidewalk, these improvements are unlikely to occur. DESIGN STANDARDS As discussed earlier in this report, many residential streets in the station area have unfinished shoulders with no formalized on -street parking. The City could require on -street parking in its roadway design standards to increase parking capacity as streets are built or improved in the future. MONITOR AND TRANSFORM TIB STATION As the southernmost station with transit parking available, TIB Station functions in some ways as a regional transit hub rather than a transit -oriented place to live, work, and play. The park-and-ride lot at TIB station is generally full from 7am to 5pm, but use of the accessory lot behind SeaTac Center and nearby on -street parking is relatively Iow15. With Link expansion moving to Angle Lake in 2016, the demand for parking at TIB is likely to decrease in coming years. Based on the origin -destination map in Figure 8 we forecast a decline in utilization of about 30 percent when Angle Lake opens. This utilization rate may increase over time as development occurs and light rail ridership grows, but it is unlikely to warrant additional parking at the TIB station. Instead of serving purely as a transit hub offering daily vehicle storage, TIB Station could host transit supportive land uses such as mixed use retail, office, or housing developments. Sound Transit should monitor parking levels around the station area in the interim and consider encouraging overflow parking to use either the accessory lot or available on -street capacity for now. Expansion of the park-and-ride lots will likely be unnecessary and Sound Transit should consider consolidating the two lots into a garage in order to free up land for transit oriented development near the station. is The accessory lot is relatively new and poorly signed. 26 91 117 1114 Right Size Parking October 2014 92 COORDINATE WITH SEATAC With Tukwila International Boulevard as the border between Tukwila and SeaTac, parking changes in one city could easily have effects on the other. Tighter regulations in Tukwila could lead to a shift in parking to SeaTac, which would lead to both ineffective parking outcomes overall and confusion for local residents and visitors to the area. We recommend that both cities coordinate any changes to parking codes and establish codes that are similar. 27 IFRight Size Parking Ar_ October 2014 OUTCOMES AND CONSEQUENCES The intent of these parking policy recommendations is to support housing that serves its residents, owners, and neighborhood, and form a walkable, transit oriented neighborhood around the TIB station. Making more efficient use of existing parking capacity and discouraging large, unneeded surface lots are ways that Tukwila can work to achieve this goal. While the steps outlined above can lead to a successful outcome, there are potential unintended consequences that the City should be aware of. Even when multi -family developments do charge residents to park on site, findings show that residents tend not to park their vehicles on the street. Rather, they may get rid of a vehicle entirely, or the apartment may attract tenants who do not own vehicles. This may solve some of the parking challenges discussed in this report but it may also limit the mobility of residents, which is not the aim. The goal of this effort is to right size the city's parking code, while seeking to ensure adequate transportation infrastructure and services to make non -auto modes viable. Allowing local businesses and residences to sell excess parking through shared use agreements will make better use of existing capacity while providing some income to owners. This additional income will benefit owners who may struggle to cover their current costs, contributing to stability in the area. However, this additional income may also give longevity to marginally performing properties that the City would rather see redevelop. For this reason, the City may consider setting a cap to the amount of shared use parking it allows, though enforcing a cap would not be easy. By using these recommendations and considering other ways to make use of the RSP efforts, Tukwila can reach its vision of creating a welcoming place, supporting equity, and preserving affordability. 28 93 APPENDIX A: SUMMARY OF EXISTING PARKING CODES IN TUKWILA F. II1 94 29 Tukwila Parking Requirements Zoning Districts in the TIB Station Area High Density Residential (HDR) max. height: 45 ft. min. lot size: 9600 sq. ft. Lot area per unit (multi -family): 2,000 sq. ft. Development area coverage: 50 percent maximum (except senior citizen housing; 75 percent for townhouses) Medium Density Residential (MDR) max. height: 30 ft. min. lot size: 8000 sq. ft. Lot area per unit (multi -family): 3,000 sq. ft. Development area coverage: 50 percent maximum (75 percent for townhouses) Low Density Residential (LDR) single-family only max. height: 30 ft. min. lot size: 6500 sq. ft. Regional Commercial (RC) Max height = 35 ft. or 3 stories16 Lot area per unit (multi -family, except senior citizen housing), minimum 2,000 sq. ft. o Where the height limit is 6 stories: 622 sq. ft. o Where the height limit is 10 stories: 512 sq. ft. Residential Parking Requirements The following general requirement applies to all residential development in the four of the Districts listed above: Two off-street parking spaces shall be provided for each dwelling unit which contains up to three bedrooms. One additional off-street parking space shall be required for every two bedrooms in excess of three bedrooms in a dwelling unit. 16 Blocks to the north and south of SR 518 may exceed the minimums up to 4 and 10 stories. 01 30 95 Special stipulations include the following: Senior Citizen Housing: For 15 units or less, 1 space per unit; for more than 15 units, a minimum of 15 spaces are required, plus 1 space per 2 units ADUs: Minimum of three parking spaces on the property with units less than 600 square feet, and a minimum of four spaces for units over 600 square feet Townhouses: attached garage with parking for at least one vehicle or a parking space in an underground garage is required Commercial Parking Requirements Office 3 per 1000 sf Food stores and markets 1 per 300 sf Restaurant 1 per 100 sf Retail sales, General 4 per 1000 sf Taverns 1 for every 4 persons Other Off -Street Parking Regulations Bicycle Parking: Multi -family, 1 space per 10 parking stalls, with a minimum of 2 spaces Most commercial uses: 1 space per 50 parking stalls, with a minimum of 2 spaces Covenant (off-site) Parking: A covenant between the owner or operator of the principal use, the owner of the parking spaces and the City is required, to be recorded with King County The covenant lot must be within 800 feet of the primary commercial use or a shuttle service to the use must be provided Complementary (shared) Parking: Up to 10 percent of the usable floor area of a building or facility may be occupied by a complementary use without providing parking spaces. Location of Parking: Parking stalls located more than 1,000 feet from the principal use shall require Board of Architectural Review approval. Tandem Parking Spaces: In the MDR and HDR zones, tandem spaces are allowed for each three bedroom and 1/3 of all two bedroom units; no more than 1/3 of all project parking spaces may be tandem Electric Vehicle Charging Stations: Each counts as one parking space for minimum requirements 96 31 Administrative Variances: Eligible for requests for reductions of required parking between 1 percent and 10 percent. A report must be submitted providing a basis for less parking and mitigation necessary to offset any negative effects. The report should address: Site accessibility for transit Site proximity to transit, with 15- to 30 -minute headways Shared use of on-site parking Shared use of off-site parking Combined on-site parking Employee density Adjacent land uses Requests for reductions from minimum parking standards in excess of 10 percent must be made to the Hearing Examiner, and requires a detailed Parking Demand Study. SeaTac Parking Requirements In the vicinity of the Link station area, the border between Tukwila and SeaTac runs along International Blvd. Because the uses and parking environment on the SeaTac side could impact parking on the Tukwila side, a brief summary of the SeaTac parking code within the station area zones is provided below. Selected Off -Street Parking Requirements Duplex/ Townhouses 1.25 per dwelling unit Multi -family* Studio Unit 1 per dwelling unit 1 Bedroom Unit 1.5 per dwelling unit 2 — 3 Bedroom Unit 2 per dwelling unit Senior Citizen Multi 1.25 per dwelling unit Professional Office 1 per 300 sf of office building Most Retail 1 per 250 sf of leasable space *These ratios may be reduced with proof of viable HCT linkage/station pursuant to the determination of the City Manager, or designee. The overall ratio may not be lowered more than ten percent (10 percent). 32 97 Shared Parking The amount of off-street parking required may be reduced by an amount determined by the City Manager when shared parking facilities for two or more uses are designed and developed, or developed adjacent to an existing use, as one common parking facility, provided: A) The amount of the reduction shall not exceed ten percent of each use. B) A covenant or other contract for shared parking between the cooperating property owners is approved by the City Manager. C) If any requirements for shared parking are violated, the affected property owners must provide a remedy satisfactory to the City Manager, or provide the full amount of required off-street parking for each use, within sixty days of notification. Zoning Districts in the TIB Station Area As shown in Figure 2, zoning districts within the TIB station Area as defined by the City of SeaTac include Commercial Business (CB), two types of Urban High -Density Residential (UH-UCR, and UH -900), and two types of Urban Medium -Density Residential (Townhouse, and UM -2, 400). The purpose of the CB zone is to provide retail/personal services for a local service area which exceeds the needs of adjacent neighborhood or commercial areas, and to provide retail and personal services on a community oriented basis. This is accomplished by providing for professional offices, a wide range of retail and personal services, sale of commodities, mixed use development, and the potential integration of high capacity transit stations or lines. The purpose of the UH zone is to create a high density multi -family housing environment that encourages and, when possible, utilizes high capacity transit modes and allows for a limited amount of small resident - oriented businesses, while ensuring an adequate balance of single-family to multi -family housing in the City of SeaTac. This is accomplished by requiring adequate public facilities and services be in place to support a high density level, encouraging clustering and zero lot line developments with some neighborhood business support, allowing school and church uses, and establishing incentives for greater open space, recreational facilities, and potential linkage to high capacity transit modes. The UH-UCR zone, within the urban center, specifically provides for special urban densities and design standards. Maximum allowed height is 55'. The purpose of the UM zone is to create a higher density than single-family while maintaining a desirable family environment. This is accomplished by effective clustering and zero lot line planned developments, 98 33 requiring adequate public facilities and establishing incentives for greater open space, recreational facilities and potential linkage to high capacity transit modes. Maximum allowed height is 40'. The purpose of the Townhouse zone is to create a medium density residential environment that functions as a buffer between adjacent single-family areas and more intensely developed higher density residential or commercial/mixed use areas. This is accomplished by applying design standards that result in a building type that has some single-family characteristics while allowing medium residential densities that will support transit ridership, and allowing some commercial uses in the mixed use context. re ei 34 99 100 BELLWETHER HOUSING UPDATED I 252°I7 PROFILE OF AMENITY SPACES/RECREATION AREAS AT BELLWETHER PORTFOLIO PROPERTIES Attachment H BELLWETHER AT A GLANCE... ■ Bellwether Housing is an acknowledged leader in finding innovative and sustainable ways to acquire, preserve, and build new affordable apartments in Seattle.We own and operate 1,900 high-quality apartments that provide stability and community to over 3,200 diverse residents.We share our development expertise with other organizations and have developed over 9,700 apartments and community facilities for other organizations around Washington State. Founded in 1980, Bellwether has grown into one of the largest affordable nonprofit housing developers in the region. ■ Vision:We envision diverse communities where people of all incomes and backgrounds share in the opportunity and prosperity of our region. ■ Mission: Bellwether Housing creates stable communities and access to opportunity through affordable housing. We develop and manage homes for people with limited income near job centers, transit, and services.We amplify our impact by helping other organizations in the Puget Sound region do the same. bellwether ■ Of the 30 properties in Bellwether's existing portfolio, 12 have a significant number of family -sized units (10 or more 2 bedroom units and up). ■ Those 12 properties are also located within or less than '/ mi from a public park or significant open space. ■ 9 out of 12 of those properties have an amenity space or recreation area. Here are a few of them... bellwether BELLEVUE/OLIVE APARTMENTS (1641 BELLEVUE AVENUE) bellwether CASCADE COURT (1201 SUMMIT AVENUE) bellwether MERCER COURT (52712TH AVENUE EAST) bellwether PARDEETOWNHOMES (1630 14TH AVENUE) bellwether ROSE STREET APARTMENTS (8124 RAINIER AVENUE SOUTH) bellwether STONE WAY APARTMENTS (1215 NORTH 45TH STREET) bellwether PROPOSED PROJECT RECREATION SPACE Dimension for Level 2 Courtyards - The North Courtyard "Youth — Adult Rec.": 40'-0" X 49'-6" The South Courtyard "Toddler — Youth Rec.": 45'-3" X 49'6" Courtyard Youth - Adult Recreation Active Open Space Toddler - Adult Play ILelweMer Affordable Apartment D P Courtyard Youth - Adult Recreation Pntentlal Acflv»fsto IT eoue no P-PatchIGudentng) (rout - Deet netoI OVtdaa Dining 19361f Lounge Seating Intormal Nature Play Equipment S. 152nd Street Courtyard Toddler - Youth P Potential Activireto Ray Stmclure A tematNe Sulecing lcameel Inlenactive Ray Active Open Space Toddler - Adult PI Potential Aehiten Climbing Equrpmem Nohre Ray Lew Game ACregtee ar j Benches and Adult Stating JOHNSON BRALIND.r the nuc 1- - ACTIVE OPEN SPAC - — —1 — - Recneatlan space bellwether RECREATION SPACE DATA • Recreation Space: o Proposed Recreation Space: ■ EXTERIOR: At grade: 2,450 sf + 2,735 sf = 5,185 sf Level P1 terrace: 792 sf Level 2 CY & Terrace: 4,050 sf + 398 sf = 4,448 sf Level 5 terrace: 1,960 sf ■ Exterior Total: 12,385 sf ■ INTERIOR: Lobby: 742 sf Level 2 Amenity: 1,058 sf Level 5 sunroom: 456 sf ■ Interior Total: 2,256 sf ■ GRAND TOTAL: 14,641 sf ■ The project is proposing 15% recreation space, significantly more than the typical Bellwether recreation space of 5%. bellwether 112 Bellwether Development Timeline Schedule Details: If the Project receives the TOD award of funding this 2017, the timeline will be as follows: ■ 09/2017: Apply for Public Funding (King County TOD funds and other sources as required) ■ 12/2017: Public Funding Awarded ■ 01/2018: Apply for Tax Credits ■ 04/2018: Tax Credit Allocation Awarded ■ 04/2018: Apply for Design Review ■ 09/2018: Apply for Building Permit ■ 12/2018: Building Permit Issued ■ 01/2019: Close on Financing and Start Construction If the Project does not receive an award of funding this 2017 round, the timeline will be as follows: ■ 09/2022: Apply for Public Funding (King County TOD funds and other sources as required) ■ 12/2022: Public Funding Awarded ■ 01/2023: Apply for Tax Credits ■ 04/2023: Tax Credit Allocation Awarded ■ 04/2023: Apply for Design Review ■ 09/2018: Apply for Building Permit ■ 12/2023: Building Permit Issued ■ 01/2024: Close on Financing and Start Construction Requested 12/11 Council Decision: The reasons for the requested timeline for Council decision are as follows: 1. Bellwether did not gain control of the property under a contract until the end of June 2017. Since then, Bellwether has been pulling together funding and applying for the required resources, completing environmental testing, negotiating with acquisition lenders, and formally applying for the Development Agreement. 2. Bellwether applied for King County and State funding in the Fall 2017. In order to be competitive with the other main project that applied for South King County TOD funding, the County requires that we have this Development Agreement in place so that they are assured that the Project is viable. 3. Bellwether's Purchase and Sale contract with the current property owners (Vespers) expires on December 19th, 2017. At that time, we need to close on the land to complete the purchase of the property. We are currently working with 2 acquisition lenders: the state Land Acquisition Program and the REDI fund (a combination of King County and other private and public funders). In order for these lenders to lend the required funds for closing, they require that the Development Agreement be in place by the time of closing so that they can underwrite their loans accordingly. Effective Date: The reason for the proposed Effective Date of 12/31/2023 (Section 6. DRAFT DA) is that Bellwether plans to purchase the property by December 19th, 2017. If we are awarded King County funds and the other public funding follows suite, we will move forward with the project with an Page 1 of 2 Attachment 1 113 anticipated start of construction in January 2019. If King County funds are not awarded to the Project in December 2017, Bellwether will still purchase the property and hold it until the next funding round, which is in the Fall of 2022. One additional year after funding award is needed to go through the permitting process for the Project. Page 2 of 2 114 2017 Income and Rent Limits - Multifamily Rental Housing King County Published by HUD on April 14th, 2017 Maximum 2017 Household Income for Multifamily Rental Properties Family Size 30% 35% 40% 45% 50% 60% 65% 70% 80% (HOME) 80% 1 Person 2 Persons 3 Persons 4 Persons 5 Persons 6 Persons 7 Persons 8 Persons $20,200 $23,520 $26,880 $30,240 $33,600 $40,320 $43,680 $47,040 $23,050 $26,880 $30,720 $34,560 $38,400 $46,080 $49,920 $53,760 $25,950 $30,240 $34,560 $38,880 $43,200 $51,840 $56,160 $60,480 $28,800 $33,600 $38,400 $43,200 $48,000 $57,600 $62,400 $67,200 $31,150 $36,295 $41,480 $46,665 $51,850 $62,220 $67,405 $72,590 $33,450 $38,990 $44,560 $50,130 $55,700 $66,840 $72,410 $77,980 $35,750 $41,685 $47,640 $53,595 $59,550 $71,460 $77,415 $83,370 $38,050 $44,380 $50,720 $57,060 $63,400 $76,080 $82,420 $88,760 $50,400 $57,600 $64,800 $72,000 $77,800 $83,550 $89,300 $95,050 $53,760 $61,440 $69,120 $76,800 $82,960 $89,120 $95,280 $101,440 Maximum RENTS for Projects Based on UNIT SIZE Unit Size 30% 35% 40% 45% Low HOME 50% 60% 65% 70% High HOME 80% 0 Bedrooms 1 Bedroom 2 Bedrooms 3 Bedrooms 4 Bedrooms 5 Bedrooms $505 $588 $540 $630 $648 $756 $749 $873 $836 $974 $922 $1,075 $1,229 $672 $720 $864 $998 $1,114 $756 $840 $840 $1,008 $1,092 $1,176 $810 $900 $900 $1,080 $1,170 $1,260 $972 $1,080 $1,080 $1,296 $1,404 $1,512 $1,123 $1,248 $1,248 $1,497 $1,622 $1,747 $1,253 $1,392 $1,392 $1,671 $1,810 $1,949 $1,383 $1,536 $1,536 $1,844 $1,997 $2,151 $1,093 $1,249 $1,513 $1,740 $1,921 $2,101 $1,260 $1,350 $1,620 $1,872 $2,088 $2,304 * 2017 HOME Income and HOME Rents effective June 15, 2017. Unit Size HUD Fair Market Rents SRO/EFFICIENCY 1 Bedroom 2 Bedrooms 3 Bedrooms 4 Bedrooms 5 Bedrooms $820 / $1,093 $1,249 $1,544 $2,240 $2,654 $3,052 * Fair market Rents are effective as of October 1st, 2016. Attachment J 116 Bellwether Affordable Housing Development Agreement DECEMBER 11TH, 2017 CITY OF TUKWILA COMMITTEE OF THE WHOLE MEETING Presentation Overview 1. Development Agreement Process 2. Background Information — Site and Project 3. Proposal Review 4. Staff Recommendations Bellwether Affordable Housing Development Agreemnt — December 11, 2017 2 Development Agreement Process • November 28, 2016 Community Affairs & Parks • December 12, 1016 Committee of the Whole • November 27, 2017 Community Development and Neighborhoods II December 11, 2017 Committee of the Whole Public Hearing Bellwether Affordable Housing Development Agreemnt — December 11, 2017 3 CD N O �.S S 13131d s r ry RCN.' •t•tirii ISgM st 1 t II L. •'�_ 154th 'SC • yT 11f � + Vicinity Map Site 5 r o u1, 10'}0' 10-0° / f t 0 7k - c. CO or 5'-9„ A • 1 \ / ▪ N. / ' / / \/ A r A A r/ A / ' l / } `r @4I OP cn ?`J proposed ire acces easement 1011A'541 302.97 44tte ;2/41' Ia 4 1-1 0 1 1 i'•,Cl I/ a f��o /Li I l.° ,/ 1a' 1 f' > a L i, {mac / v 4 3 N = D '•-• r� / f- - - - f - 7 r� J 1 • CO ter Of i A� " - 9 Er- �,) •AIL ' /r,r iC5} n o ryf, 0 j {DIN O ~ = z _ Cr aerial apparatus fire access N▪ or02'34" E 3OZ7 G f O 4 - 410 r.) / C a� ti to s / r 7 NJ t i 3l -1O 200.-6." 54!-10" 15'-932" .—J passive yard (walk 1 gather} ADO] pacA ani;ten :Cr CD, D iD 4 stair n n n n N GS 0 priipased fire accss easement n— O n srnc,_ I Ga in W rr Ca .I hW OD to, K7 A 11 [ is -- a r a A W A A I a U, A 0, • A v A m 9re Lornrnand 44`-0" garage expansion 1 r r O a. cs n Pry_ NJ n • n3 n ® 0 Cd pN3 J(i O[7 IA n r - I1 CFI O A A in 4..n n cn • n _ , ,,J Li t]p j Na .a co 00 -.o Cn 44t fi+ O aerial apparatus fire access d m CD CD r CD 3 CD (0 r -0 ° 0 tJ Oa 1 • 11 E.1; •"illi • �' • • kVA •�� crt i •a CO „.. + 1�J� ■ilij1111 = = - = �� - %,...Y•' 1 �= nu 1' �� �= -- 11 u r Ice. _ NiV- -7 r iii • 11 � Ma Via: 111 ri 253'-2" 0 co C1 Procedurally ■Effective Period of the DA is until December 31, 2023 to receive a building permit. ■A major amendment is any thing that modifies the size or scope of the project as presented in the packet and would require a new hearing and Council decision. Bellwether Affordable Housing Development Agreemnt — December 11, 2017 Substantively ■ Height "'Parking "'Recreation Space "Unit. Density ▪ Front Yard setback "'Side Yard setback :Ma imum Building Length • Development Area Bellwether Affordable Housing Development Agreernnt — December 11, 2017 N euJ Salrraor Creek Ravine Seahurst Park Beverly Park First Baptist church :n TTT SW 128th SW 152nd SW 136th BU IE Kaiser i Burien Med 1 SW 148th ,s, BurienTCt 631 Butter re sw t€0th o-- 731 631 .47 Shuttle Hightirie -� Medical Center Main campus SR 50791 F5 S 128th St 12 .122_ S 136th -gS ente Cfr 5145th $erfewuy 518 121 122 SW 1700th 5 15f4ti • S'• • 121 Burien Church of God 0 3 o 180 111211 rzl 1 5o9 509 560 F 5118th North SeaTac Pari ,A S 154411 fn 599 rn � � 5 s z 154 99 128 5 14.1r,, Saar's Super Saver Foods Church by the Side of the Road SeaTac Center Garage 18O`' 1?_ klute 124 was Sea -Tac Airport with hi* OW trio only,mTi kea. 0 128 )4th C S 124th ' �y Tukwila 'Community • Center K 128\ Tukwila International Boulevard Stt} • '• • 51811 1281 __ • 107 101 Tukwila Fostr.: OM Golf`° A kyw 106 5 131s1 46"10 a lebs 5130th 5133rd 5 132n Cityy.fiew x(10;` 5, 5u( , �. Chuatft .C.V..' syr `7 __ Lin 1 121 ' Black Paver ` 143: Re -fm.8"d si4, Forest F °a r S1t 7th ,rCM * •153 'v Cst 3d4 • ti 560 —• 15 124 :lukwiia International S 160th V Blvd ., Safeway 5 164th 24 .. < 1 Fc>tt� • 124 ✓ :180 I F6th TilciAkPort 5 EATAC Westfield Soti thce tote r Tukwila mall TC • 405 Lon wires Wy 54 i I_ W 16th Tukwila Stn t C. =W 27th -44 Star 340 1-!' SW dist SW 43rd W O n driers ri3[ta9 YIWITTfJer OF 5 521-11-6 E 19t, i ' c•1 Ps 7 1 i ibG7i� L■ V 11.36 r1 ac toad r £3C ~FAL= {{ {nC Coun - Tu SCB'11�^J kdinc Address parcel number- or Staff Recommendation Adopt the draft ordinance, which authorizes the Mayor to sign the Development Agreement subject to Bellwether obtaining title to the property. Bellwether Affordable Housing Development Agreemnt — December 11, 2017 City of Tukwila City Council Community Development & Neighborhoods Committee COMMUNITY DEVELOPMENT & NEIGHBORHOODS COMMITTEE Meeting Minutes November27, 2017 - 5:30 p.m. - Hazelnut Conference Room, City Hall Councilmembers: Staff: Guests: Kathy Hougardy, Chair, Verna Seal, Kate Kruller David Cline, Rachel Bianchi, Brandon Miles, Jack Pace, Moira Bradshaw, Stacy Hansen Richard Liu, Bellwether Housing; Jonathan Smith, Bellwether Housing; Alyssa Alcantara; Bellwether Housing, Charis Chin, Human Services Advisory Board; Jan Bolerjack, Human Services Advisory Board; Zak Idan, resident, CALL TO ORDER: Chair Hougardy called the meeting to order at 5:32 p.rn. I. BUSINESS AGENDA A. Tourism and Economic Development Branding Staff is seeking Council approval of a Brand Blueprint, Checklist, and Style Guide culminating from the work performed by Total Destination Marketing (TDM) over the course of 2017. TDM was hired by the City for branding and marketing services, and the project included stakeholder interviews, focus groups, a destination assessment, surveys, and an advisory committee. The City Council has been involved in decision-making about the branding throughout the year, most recently via approval of a brand mark/logo on October 2, 2017. Pending Council approval of the three brand documents, staff will develop an action plan for implementation. Councilmember Seal clarified that the brand is to be used for day marketing. Councilmember Hougardy asked about the existing monument signs. Staff clarified that this effort is not being proposed for any monument signs. Councilmember Hougardy asked what happens to the Brand Advisory Committee at this point, Staff suggested that they be transitioned to a smaller group called a Brand Leadership Committee that provides ongoing advice for the next one to two years. Additionally, regular meetings with stakeholders will continue during the implementation phase. Councilmember Hougardy asked that the material be shared with the council in advance of the December 11 packet since it is being contemplated for adoption on December 11 at the special meeting. UNANIMOUS APPROVAL. FORWARD TO DECEMBER 11, 2017 COMMITTEE OF THE WHOLE. B. Ordinance` Development Agreement with Bellwether Housing Staff is seeking Council approval of an ordinance to enter into a Development Agreement (DA) *with Bellwether Housing for an affordable housing project to be located on South 15rd Street, bordered by the Avalon, Ambassador Gardens, and Seasons apartment complexes. Bellwether would like the City to modify its existing High Density Residential (HEIR) regulations via the development agreement process to allow them to achieve a financially viable project that is in character with a transit oriented development. In 2016, the Council expressed support for 133 Community Development& Neighborhoods Minutes November 27, 2017 134 Bellwether's goals for Tukwila, and directed staff to negotiate a development agreement with Bellwether on a different site in the Tukwila International Boulevard neighborhood. Bellwether has the option to purchase a new site and their acquisition funding is dependent on this DA. They would also like to take advantage of King County funding intended for affordable housing projects in transit oriented areas. Variations from the existing zoning in the draft DA include the areas of height, parking, recreational space, unit density, front yard setback, side setback, maximum length, and development area. Staff sent postcards to property owners within 500 feet of the site to invite them to a December 11 public hearing and open house for more information about the project. in addition, per council suggestion, staff spoke with the Tukwila School District and Tukwila International Boulevard Action Committee (TIBAC) about the proposed development agreement. Staff recommends approval of the conditions of the DA due to the public benefit, and because once the TIB zoning is updated as an outcome of the Comp Plan it will have similarities to this proposed project. Councilmember Hougardy asked for clarification of height and what is proposed on the first floor. Bellwether staff clarified that the first floor would be a mixture of parking, two live/work units and a lobby. The height would be six stories. Councilmember Hougardy asked for additional information on the right --sized parking studies and the data behind them. In addition, she requested that Bellwether bring their experience with parking at other locations to the Committee of the Whole meeting. Councilmember Seal reminded the group that previous studies have provided insight as to the parking standards in the City as it relates to high density housing and transit access. Staff agreed to provide additional information. Councilmember Kruller asked about the neighborhood park discussed in the packet. Staff clarified that this is from the PROS plan and is a parklet, though no projects are included in the CIP and that the Bellwether development will include play spaces for kids, as well as other amenity spaces. Councilmember Hougardy asked why the development includes less recreation space than is currently required and this needs to be addressed at the Committee of the Whole meeting. Councilmember Hougardy asked why there is no maximum for unit density. Staff reminded the committee that the current standards were developed in the 1970s and adopted in the 19805 and are more suburban. However, the comprehensive plan lays out more dense, transit oriented goals and the City is behind in updating its standards. Councilmember Hougardy clarified that she is asking for the data behind the decision to deviate from the standards. Councilmembers Seal and Kruller agreed that our code has not caught up with our current goals. Councilmember Hougardy asked for clarification on the mayor being able to make amendments and staff indicated that the mayor was only able to make minor amendments that don't change the scale of the project. The Committee asked why staff and the developer were asking that this item is moving so quickly. Bellwether indicated that they are under a tight timeline due to options expiring as well as funding sources being contingent on the development agreement being approved prior to December 21. Councilmember Kruller indicated that the Council needed to determine whether there are any deal breakers in the agreement. Councilmember Hougardy indicated that she would be reaching out to Bellwether for more information and will share any insights with the committee. UNANIMOUS APPROVAL. FORWARD TO DECEMBER 11, 2017 COMMITTEE OF THE WHOLE. COUNCIL AGENDA SYNOPSIS Meetin Dale Prepared M. Afajyors review Council rem v 12/11/17 LH ,/ „/ i DL( ❑ Molloy :1ftg Dale ❑ Ordinance elf/g Date ❑ Bid--3arard Ifts Date ❑ Mlle e Hearing ,l fig Date ❑ Other. AIA Date Cv1'1•:t;ORY' M/ DiiE:tc.:sion /1 Rao/Wiwi AN Date ADA Date 12/11/17 SPONSOR ®Council LIR ❑DCD ❑Fin, ❑7S P&R ❑Police PIS:' ❑Cour/ ITEM INFORMATION ITEM No. 4.B. & Spec 3.A. 135 STAFF SPONSOR: LAUREL HUMPREY ORIGINAL AGIN1) \ Mir: : 12/ 11/17 AGENDA ITEM A Resolution in honor of Councilmember Duffle's Years of Service. 12/11/17 ❑ Molloy :1ftg Dale ❑ Ordinance elf/g Date ❑ Bid--3arard Ifts Date ❑ Mlle e Hearing ,l fig Date ❑ Other. AIA Date Cv1'1•:t;ORY' M/ DiiE:tc.:sion /1 Rao/Wiwi AN Date ADA Date 12/11/17 SPONSOR ®Council LIR ❑DCD ❑Fin, ❑7S P&R ❑Police PIS:' ❑Cour/ 111,, 11igyor •Finance SPCr\st it's SU11\1.1Rv The City occasion Council and Mayor would like to honor the service of Councilmember Duffle on the of his retirement. It is customary to adopt a resolution to this purpose. RI:1'i1 1'1 ?I] HY Mtg. ❑ CDN Comm ❑ Finance Comm. E Public Safety Comm. ❑ Arts Comm. ❑ Parks Comm. ❑ Planning Comm. COMMITTEE CHAIR: C.O.W. ❑ Trans &Infrastructure DATE: 12/11/17 RECOMMENDATIONS: SI'QNSOR/ADMIN. COMMI'1TEEE: City Council N/A COST IMPACT 1 FUND SOURCE Exii:NI)I'1"UM RI;QUIRI.iD AMOUNT BUDGETED APPROPRIATION REQUIRED $ $ Fund Source: Comments: MTG. DATE I RECORD OF COUNCIL ACTION 12/11/17 MTG. DATE ATTACHMENTS 12/11/17 Proposed Resolution 135 136 City of Tukwila Washington Resolution No. A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF TUKWILA, WASHINGTON, EXPRESSING SINCERE GRATITUDE TO JOE HENRY DUFFIE FOR HIS SERVICE AS A COUNCILMEMBER. WHEREAS, Joe Duffie was inspired to get involved in public service to improve quality of life in Tukwila neighborhoods and to improve transparency and accountability in local government; and WHEREAS, Joe was elected to the Tukwila City Council and sworn in on January 5, 1982 to serve a four-year term, and ultimately was re-elected with broad public support to nine consecutive four-year terms; and WHEREAS, Joe has chaired numerous Council Committees, served as Council President in 1986, 2000, 2008, and 2016, and has dedicated countless hours of service to the community; and WHEREAS, Joe's dedication to the Tukwila community, and his reputation in the community as a "Man of the People," is evident in all his Council activities; and WHEREAS, Joe coined the phrase, If you can't find it in Tukwila, you don't need it," and; WHEREAS, thanks to Joe Duffle, we understand the importance of, "Together we stand, divided we fall"; NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF TUKWILA, WASHINGTON, HEREBY RESOLVES AS FOLLOWS: On behalf of the entire Tukwila community, the Mayor and Councilmembers express their sincere thanks to Joe Duffle for his 36 years of dedicated service as a City of Tukwila Councilmember_ PASSED BY THE CITY COUNCIL OF THE CITY OF TUKWILA, WASHINGTON, at a Special Meeting thereof this day of , 2017. Allan Ekberg, Mayor ATTEST/AUTHENTICATED: Christy O'Flaherty, MMC, City Clerk APPROVED AS TO FORM BY Rachel B. Turpin, City Attorney Filed with the City Clerk: Passed by the City Council; Resolution Number: Dennis Robertson, Council President Verna Seal Kathy Hougardy De'Sean Quinn Kate Kruller Thomas McLeod 137 138 COUNCIL AGENDA SYNOPSIS I,ziIials ---- Medi Its Dille Prrpamd by Mayar's rr'riew Council m 'iew 12/11/17 BM /i'/ (_ PLR 0 Ordinance Mtg. Date ❑ Bid Award A11g Dale ❑ Public Head A11g Dare ❑ Other Mlg Date CATEGORY Fri Discussion ►1 Motion ,111g Dale 11kg Dnle 12/11/17 SPONSOR ❑Connex/ ki4 Mgr/. ❑! IR DCD ❑Fi'lance ❑Fire i1 TS ❑P yR ❑Police ❑PIi. ❑Corm? SP()Ns()1Cs In December of 2016 the City Council authorized the Mayor to enter an agreement with St1111M.1It1" Total Destination Marketing (TDM) for branding and marketing services. TDM was hired to help the City develop a brand to help the City: 1) Attract more customers to areas businesses, thus increasing revenue to these businesses; and 2) Market the Southcenter area as a fun and exciting place, thus improving the perception of the area and the City to people in the Puget Sound. Staff will present the draft, final products. R1:1'11:1W"I.I) 131' ❑ C.O.W. ❑ 'Frans &Infrastructure IDATE: 11/27/17 ITEM INFORMATION ITEM No. 4.C. & Spec 3.D. S'I.11'I' SPONSOR: BRANDON J. MILES ORIGINAL AGI'ND:1 DAT] 12/11/17 AGENDA I'i' NI Tina? Tukwila Tourism Branding: and Economic Briefing on the branding development efforts for the City's Development activities. 12/11/17 ❑ Resolution APP& Date 0 Ordinance Mtg. Date ❑ Bid Award A11g Dale ❑ Public Head A11g Dare ❑ Other Mlg Date CATEGORY Fri Discussion ►1 Motion ,111g Dale 11kg Dnle 12/11/17 SPONSOR ❑Connex/ ki4 Mgr/. ❑! IR DCD ❑Fi'lance ❑Fire i1 TS ❑P yR ❑Police ❑PIi. ❑Corm? SP()Ns()1Cs In December of 2016 the City Council authorized the Mayor to enter an agreement with St1111M.1It1" Total Destination Marketing (TDM) for branding and marketing services. TDM was hired to help the City develop a brand to help the City: 1) Attract more customers to areas businesses, thus increasing revenue to these businesses; and 2) Market the Southcenter area as a fun and exciting place, thus improving the perception of the area and the City to people in the Puget Sound. Staff will present the draft, final products. R1:1'11:1W"I.I) 131' ❑ C.O.W. ❑ 'Frans &Infrastructure IDATE: 11/27/17 Mtg. I4 CDN Comm ❑ Finance Comm. ❑ Parks Conlin. COMMITTEE CHAIR: HOUGARDY ❑ Public Safety Comm. ❑ Arts COMM. 1 Planning Comm. RECOMMENDATIONS: SPc1Nst )It/r\u "WW1" iIN. Mayor's Office/Economic Development l': Unanimous Approval; Forward to Committee of the Whole COST IMPACT / FUND SOURCE ExPi NDITLIR1: RI•:t 1:11 l,1a AMOUNT BUDGETED APPROPRIATION REQUIRED $N/A $N/A $N/A Fund Source: N/A Comments: N/A MTG. DATE RECORD OF COUNCIL ACTION 12/11/17 MTG. DATE ATTACHMENTS 12/11/17 Informational Memorandum dated 11/17/17 Draft Brand Blueprint Draft Brand Checklist Draft Style Guide (updated after CDN) Puget Sound Business Journal Ad Minutes from the CDN meeting of 11/27117 139 140 TO: FROM: CC: DATE: City of Tukwila Allan Ekberg, Mayor INFORMATIONAL MEMORANDUM Community Development and Neighborhoods Brandon J. Miles, Business Relations Manager Mayor Ekberg November 17, 2017 SUBJECT: Tukwila Tourism and Economic Development Branding Motion Accepting Final Documents ISSUE Final briefing on the branding development efforts for the City's Tourism and Economic Development activities. BACKGROUND In December of 2016 the City Council authorized the Mayor to enter an agreement with Total Destination Marketing (TDM) for branding and marketing services. TDM was hired to help the City develop a brand' to help the City: 1. Attract more customers to areas businesses, thus increasing revenue to these businesses; and 2. Market the Southcenter area as a fun and exciting place, thus improving the perception of the area and the City to people in the Puget Sound. As the City and TDM worked on the project, it was determined that the work TDM was doing was also applicable to overnight guests and for general economic development activities, such as business recruitment. The following outlines the major tasks completed to date under the agreement with TDM: • Interviews: TDM completed 42 in person interviews with businesses, property owners, all City Councilmernbers, Seattle Southside Regional Tourism Authority (SSRTA), Westfield Southcenter, and several residents to gain an understanding of the strengths and challenges for visitors in the City. • Focus Groups: TDM completed two focus groups. The focus groups included businesses, residents. and SSRTA. The goal of the focus groups was to further determine strengths and challenges for visitors in the City. • Destination Assessment: TDM conducted a destination assessment, which included the City being visited by a travel expert who spent time being a tourist in the City, The Destination Assessment outlined the functional strengths and areas that needed improvement of the visitor market in the City. Strengths of the City's visitor market included: ease of getting here; abundance of family friendly entertainment, like the Acme Bowl and Starfire; Attractions, such as the Museum of Flight; and the City's racial and ethnic diversity. 1 The brand does not replace the "Seattle Southside" brand used in partnership with the cities of Des Moines, SeaTac, and Seattle Southside Regional Tourism Authority. 141 INFORMATIONAL MEMO Page 2 o Area of improvement included: better place making (street vibrancy, banners, and public art): lack of a community based market; current state of Tukwila Pond; and need for a dedicated pedestrian street. • Tukwila Survey: Conducting a phone survey of a random of 174 Tukwila residents. The phone survey was available in both English and Spanish. • Puget Sound Survey: An online survey of 1,400 Puget Sound residents. The geographical distribution of respondents went as far north at Everett and as far south as Olympia. • Community Survey: An online survey was developed for anyone interested in providing feedback to the City on the visitor experience. A total of 233 people completed this survey. • Brand Advisory Committee (BAC): The BAC met four times and helped with the brand development, including feedback on overall brand direction, recommendations of action items, and development of the brand marks, The BAC included representatives from businesses throughout the City, which are involved in some way with the visitor experience. • Stakeholder Check In: Throughout the branding process the City check in with key stakeholders, including Westfield Southcenter. Staff and TDM checked in with the City Council throughout the brand development process. The following outlines the dates of Council meetings and decisions already made the City Council. • January 21, 2017: Briefing to the City Council by TDM and City staff on the process to be used for the brand development. • April 17, 2017: Presentation to the City Council by TDM and City staff on the results of the Destination Assessment, Puget Sound Survey, and Tukwila Survey. Copies of all three documents were provided to the City Council. One of the major items discussed at the meeting was the name that would be used for the destination. TDM and staff recommended that the "Tukwila" name be used in lieu of the "Southcenter' name. • May 8, 2017: Review and discussion by Community Development and Neighborhoods (CDN) on various brand concepts suggested by TOM. A brand concept is the general ideal or abstract meaning behind a brand. A brand concept is used to give consistency to a brand identity. (t can be described as the first thing the City wants to pop into a potential visitor's head when they think of the City. • May 22, 2017: Staff provided an overview of the various brand concepts. There was consensus from the Council to move forward with the "accessible fun" brand concept. • August 14, 2017: Briefing by staff to CDN on suggested process and criteria to be used for review and approval of the brands visual marks. • August 28, 2017: Presentation of three proposed word marks to be used by the brand to the full City Council. The City Council supported concept 1, which was the handwritten "Tukwila" name. However, Council requested that staff and TDM explore if the tittle "dot" could be placed over the "I" in Tukwila. 42 Z,lCouncil Agenda Items1Mayors OfticelBranding (Do not delete until Decemder(CON. 2017.11.271FI14AL MBMO.doc INFORMATIONAL MEMO Page 3 • October 2, 2017: The City Council adopted a motion selecting the brand mark, shown below, for the brand. Q�Ti�kwila Ti�kwila� DISCUSSION TDM has completed its work and has provided the City with the following draft documents for the City's review: Brand Blueprint, which outlines the City's brand for tourism and economic development activities. This Brand Blueprint defines Tukwila's brand and acts as a guidance system to prioritize and influence every message, process, decision, communication, and investment by the City and partners. It sets the directions for Tukwila to be presented using one look, one voice and engaging common themes, images, and words'. Brand Checklist, which is designed to be used in conjunction with the Tukwila Brand Blueprint and Tukwila's Brand Style Guide. It provides advice, guidelines and suggestions for the deployment and managernent of the brand. In addition to covering the basics on deploying the brand, it provides a range of contingencies that the City may consider in the future. It also provides valuable insights for future marketing plans. It is important to note that this is not a '`To Do" list, action plan or marketing plan. 3. Brand Style Guide, which outlines the visual identity for the brand, including various ways to use the marks and general rules for how they should be used3 Staff is requesting that the Council adopt a motion accepting these documents_ NEXT STEPS Once the brand development process is complete, staff will develop a brand action plan for deploying the brand. The action plan will be developed to conversations with the Lodging Tax Advisory Committee, City Council, and other stakeholders. Based upon conversations with TDM, staff would like to find some "low hanging fruit" to help with deploying the brand. Some initial ideas include, but are not limited to:. 1. Completing a wayfinding and city signage inventory, with recommendations on installing new welcome signs to the City, including sign designs. 2. Development a City Visitor website. This would be a fun website to highlight activities and businesses in the City. 3. Development of one signature regional event to highlight the City. An event the City can be known for, such as Kent Cornucopia Days. Olympia's Lakefair, or Puyallup's Meeker Festival. The event would highlight businesses in the City and promote the City's ethnic diversity. 4. A map for visitors in the Southcenter area. As has been noted throughout this branding process, this brand does not replace the City Seal nor would other City Departments replace their own logos or images. The Style Guide includes various examples of the brand marks being used. These are for illustrative purposes only and are not intended to reflect what the City might design in the future. Z:1Council Agenda items\Mayor's Office\ anding (Do not delete until Decernberj\CON. 2017 11.27\ FINAL MEMO.doc 143 INFORMATIONAL MEMO Page 4 5. Supporting Parks and Recreation Public Arts Plan. 6. Updating collateral for tourism and economic development use. 7_ Supporting third party events and activities. 8. Ensuring that the City's lodging tax grant program is aligned with the adopted brand. FINANCIAL IMPACT None. RECOMMENDATION Forward to the December 11th Committee of the Whole meeting and Special meeting to follow that same night. Staff is recommending that the Council adopt a motion in support of the completed Brand Blueprint, Brand Checklist, and Brand style guide, ATTACHMENTS • Draft Brand Blueprint. • Draft Brand Checklist. • Draft Style Guide. • Puget Sound Business Journal Ad. 144 Z:iCouncii Agenda llems1Mayors OfficelBranding (Do not delete until DecemberliCDN 2417. 11.2 1 NAL MEMO doc TUKWILA BRAND BLUEPRINT Contents 1. Introduction ......... ...... ...... ... .............................. ............................ 2 2. Methodology ......... .............................. ....................................... 4 2. How to Use this Brand Blueprint .............................. ............... 5 3. The Tukwila Brand ............................................................ 6 5. Tukwila Target Audiences ... .................. 7 6. Tukwila Brand Platform ...................... 8 7. Communicating the Brand 13 8. Brand Messaging Toolkit ................... ...................... ..... ...... 15 9. Tukwila's Brand Story Generators ... 17 10. Tukwila Brand Stories .................................................................... 19 11. Brand Experiences ............ 20 12. Brand Management ... 20 Appendixi: Brand Advisory Committee ............... ...... ......................... 24 Created by: Total Destination Marketing www.destinationbranding.00m 145 1.0 INTRODUCTION The Tukwila brand captures the distinctive sense of place and personality of the city in a way that is both integrated and consistent with how residents perceive the city, and yet enables it to be a compelling destination for external audiences. The brand provides a unifying framework through which the City of Tukwila, Seattle Southside and partners can present Tukwila in a consistent .and compelling voice as an attractive place to visit, live, work and grow business. 1.1 A New Era for Tukwila Tukwila has entered a new era that is being characterized by the increased expansion of retail, restaurants and family entertainment, as well as housing in the Southcenter District of the City. This rebranding by the City of Tukwila's Office of Economic Development (OED) has resulted in the creation of this brand blueprint which serves as a strategic toolkit for telling Tukwila's distinctive story as a visitor destination. The brand sets the directions for using one look, one voice and engaging common themes, images and words when presenting the city and its tourism precincts and experiences. It optimizes the competitive attributes and benefits most relevant to our audiences. i.2 What is a Destination Brand? Branding is increasingly important to places of all sizes. A place or destination brand makes and fulfills a valued promise on behalf of the location. It's a unique blend of the physical, intangible and emotional benefits which clearly differentiate the city. The branding of Tukwila can be considered to be the art and science of orchestrating the distinctive messages and experiences that we most want associated with the city. The brand enables Tukwila to answer the following important questions in order to build a solid reputation as a great place to visit: • What do we want to be known for? • What makes Tukwila a special place? ▪ What sets us apart from competitors? • What thoughts and feelings do we want to come to mind when people are exposed to the name, "Tukwila WA"? 1.3 Why Have a Tukwila Brand? The USA has approximately 20,000 cities, 3,400 counties, and 12,800 designated National Historic Districts. That does not include the regions, suburbs, and neighborhoods that are also clamoring for attention to claim their share of global tourism, investment and talent. Tukwila is competing for relevance, respect and reputation against an abundance of other cities in the Pacific Northwest. In this overcrowded and competitive environment, branding provides the most effective way to stand apart from the other choices. Adopting a branded approach provides a united vision and direction for Tukwila to increase market share, penetrate markets, deliver outstanding visitor experiences and boost visitor spending. 2 1.4 Tourism in Tukwila Tourism is a growing and important sector of the Seattle and King County economy. Seattle and King County attracted 82 million visitors in 2015 and they spent $6.8 billion, an increase of 5.8% over 2014. Overnight visitor volumes increased 2.3 percent to 19.7 million while total day visitors increased 3 percent to 18.3 million. When indirect and induced impacts of this direct spending are calculated, tourism in the region generated an estimated $9.7 billion total economic impact. Tourism is a complex economic activity where success requires cross -agency cooperation involving public, private, and nonprofit organizations. It also requires consideration of the interests of all customer groups including visitors, governments, partners, local businesses and residents. A key objective of this brand strategy is to secure a higher share of this income for Tukwila in conjunction with key partners such as Seattle Southside and Visit Seattle. An important principle underpinning this strategy is that what can be attractive to visitors can also be appealing to residents, day workers and investors. As Tukwila's cultural, natural and recreational attractors are improved for visitors they also improve the quality of life for residents. 1.5 Objectives for Tukwila's Brand Strategy Among the brand strategy objectives: ■ Increased preferences for Tukwila as a place to visit, live, work or locate a business. • Increased awareness, respect, and relevance for Tukwila. • A stronger connection with target audiences and partners. • Clarify Tukwila's unique qualities, advantages and capabilities. • Ensure signature themes are developed to underpin the brand. • Unify partners in their communications and experience delivery. • Improved effectiveness and efficiency in all marketing programs. ▪ To address gaps in the city's tourism experience offerings. 1.6 Tukwila's Brand Story Our brand story unfolded during the brand planning process. This story embodies what we want target audiences to believe about Tukwila. It provides a narrative that summarizes the message and benefits we want associated with Tukwila. Tukwila offers the greatest concentration of affordable shopping, along with abundant dining, family fun, sports, and opportunities for experiential entertainment in the Northwest. With representation from cultures from around the world, Tukwila is the hub of multi- culturalism in the Seattle area. The brand essence is: Accessible fun 1.7 Brand Advisory Committee A Brand Advisory Committee comprising a cross-section of community and business leaders was established to contribute to the Tukwila brand strategy process and oversee the development of the brand. We would like to thank them for their participation and for contributing their expertise during the planning phases. The members of the Brand Advisory Committee are listed in Appendix 3 - 148 2.0 METHODOLOGY The brand strategy was revealed following extensive research, analysis and consultation. A comprehensive outreach strategy engaged residents, business and community leaders and external customers through interviews, workshops, online and telephone research. The discovery phase of the strategy development involved a variety of actions which included: ■ Tukwila community survey which was accessible online (233 responses). ■ Personal interviews with 42 local business and community leaders. • Two community workshops with residents, businesses and community leaders (2o participants). ■ External customer research was conducted in Seattle Metro, Tacoma and Olympia to assess community perceptions and attitudes toward Tukwila, and attracted 1,484 responses • Perceptions research involving Tukwila residents (174 phone interviews) ■ Informal discussions with local businesspeople in contact with visitors. ▪ A destination assessment and site inspections of Tukwila was conducted to experience the city and surrounding area through the objective and unbiased eyes of a first time visitor. • A review of relevant past reports and plans relating to Tukwila from a tourism, economic development, recreation and leisure perspective. ■ A review of web sites, web reviews and brochures relating to Tukwila businesses and key competitors and partners to the City. Tukwila Brand Blueprint 201] 4 3.a HOW TO USE THIS BRAND BLUEPRINT This Brand Blueprint defines Tukwila's brand and acts as a guidance system to prioritize and influence every message, process, decision, communication, and investment by the City and partners. It sets the directions for Tukwila to be presented using one look, one voice and engaging common themes, images and words. when deploying the brand, this Blueprint should be used in conjunction with the Style Guidelines and the Brand Checklists. The Brand Blueprint is presented in three sections. Each is designed to build upon and reinforce previous sections as follows: Section 7.o is an introduction to the concept of destination branding and why it is important. ■ Section 2.0 outlines the brand strategy and platform, describing Tukwila's Brand Platform and the benefits, personality, attributes, and values that sustain its special sense of place. ■ Section 3.0 outlines how the brand should be conveyed to key audiences and how to express the brand in written, verbal and experiential terms. 1 ukwila Brand Blueprint aO17 4.0 THE TUKWILA BRAND Tukwila's destination brand is designed to provide the foundation and directions for the city's tourism focus, incorporating both day visitors and extend stays. It positions Tukwila as an essential component and partner within the Seattle Southside tourism region. The brand provides an overall umbrella that embraces all neighborhoods, but is primarily focused Southcenter, where most visitors experience Tukwila. It sets the directions for using one look, one voice and engaging common themes, images and words when presenting the city and its tourism precincts and experiences. It optimizes the competitive attributes and benefits most relevant to our audiences. Tukwila's Brand Story The Tukwila brand is summarized as: Tukwila is the Seattle Metro's most accessible, convenient and affordable fun destination for ail ages. You'll find the Northwest's greatest concentration of affordable shopping, along with abundant dining, family fun, sports, and opportunities for experiential entertainment. With representation from cultures from around the world, Tukwila is a hub of multi-culturafism in the Seattle area. The brand essence is: Accessible fun Destination Name: The destination brand name is Tukwila, which encompasses and unifies all areas of the city. This name will be used when referring to the city in all future tourism marketing communications. The name was clarified following extensive community consultation and customer research in key external markets. However, 'Southcenter' or 'Tukwila — Southcenter' may be used when appropriate in referring specifically to the shopping district. When communicating beyond the Seattle Metro, the name `Tukwila', rather than Southcenter, will be used because the identity of the city will have greater relevance in those markets. Using 'Tukwila' as the overall destination name recognizes the need to allow for future growth across the city where new tourism development may be established outside of the Southcenter shopping district. For overnight visitor marketing the City partners with the cities of SeaTac and Des Moines under the Seattle Southside brand. This is the primary brand for out of area tourist's marketing. In this case, Tukwila is consider a sub -brand to the overall Seattle Southside brand. Tukwila Brand Blueprint 2017 6 Tukwila l3rand Blueprint 2Q77 7 5.o TUKWILA TARGET AUDIENCES Tukwila's brand is designed to enhance the value and reputation of the city among a wide range of audiences as a place to visit. The demographic and geographic characteristics of each target audience will be refined each year in the annual marketing plan according to available budgets, research, opportunities, events and coordination with Seattle Southside and other partners. Domestic Leisure ■ Residents of Seattle Metro and Olympia*: Couples, Families, VFR; evening and day visits, extended stays • Domestic visitors staying in Seattle Metro • Group tour planners, guides and participants ■ Travel media and bloggers • External tourism partners and opinion -Leaders International • International visitors staying in Seattle Metro and specifically in proximity to SeaTac • Receptive operators, wholesalers, guides and tour operators • International travel media and bloggers Business Travel • Business travelers • Meetings and conventions: Organizers and planners ■ Meetings and conventions: Prospective delegates Community • Tukwila residents, workers and their visiting friends and relatives • Businesses, government, education, media and non-profit organizations • Elected officials, opinion -leaders and community leaders *Note: The Seattle metropolitans area includes Washington State's three most populous counties—King, Snohomish, and Pierce—within the greater Puget Sound region. The United States Census Bureau officially defines the metropolitan area as the Seattle -Tacoma --Bellevue, WA Metropolitan Statistical Area, with an estimated population of 3,798,902, which is slightly more than half of Washington's population as of 2016. Tukwila Brand Blueprint 2017 6.o TUKWILA BRAND PLATFORM The Tukwila Brand Platform is the foundation to focus and prioritize our communications, product development, investment and partnership outreach. It's the beacon to guide much of what we do to attain our vision for the city as a compelling and sustainable destination brand. The Brand Platform comprises: ■ Signature Experience Themes: the experiential pillars that underpin the brand ■ Emotional Benefits: reflect how we want customers to feel through their contact with Tukwila ▪ Personality: influence the feel and tone of voice used in brand communications ■ Destination Promise: the beacon that will guide all that we do in regard to visitor marketing ■ Brand Essence: the basic building block, glue or DNA that holds the brand together ■ Reasons to Believe : the evidence that the Destination Promise and benefit claims are credible Tukwila Brand Blueprint 2017 9 6.1 Tukwila's Signature Experience Themes Just as a hand-written signature is the distinctive mark of an individual, signature experiences are the distinct encounters or interactions that convey the distinctiveness of Tukwila's destination brand. Key Signature Experience Themes These are the pillars that underpin Tukwila's appeal as a compelling destination brand.These are formed by the combinations of features, activities and benefits that are most distinctive, offer the strongest connections with target audiences and provide us with our competitive advantages. The Key Experience Themes should receive greatest prominence in marketing communications, partner outreach and product development investments. Some will be emphasized more than others depending upon the target audience and the objectives that are being addressed at the time. These themes also provide the framework for stimulatiing Tukwila's storytelling. • Family Entertainment: Tukwila has Seattle Metro's most accessible, convenient and affordable fun for all ages. Start your fun at the Family Fun Center, ACME Bowl, Starfire Sports, Round i, cinemas, 'FEY, Museum of Flight or a local event. • Shopping: Tukwila has the Northwest's largest concentration of affordable shopping opportunities. You'll find dozens of acclaimed brand name stores that malice Tukwila the best shopping experience in the Northwest. • Fun with Friends: Tukwila is the idea! place for fun with friends, day and night, whether shopping, bowling or laughing at dinner or a brew pub. Complementary Experience Themes These are the experience themes that play a support role for Tukwila's Key Experience Themes and may not always be a leading focus for communications and investment. ▪ Accessible: With close proximity to key markets, SeaTac and convenient freeway access (I-5 and 405), Southcenter and Tukwila are easily accessed. This makes Tukwila an ideal hub for commerce, workers, residents and leisure, The Southcen ter Shopping District is a one-stop shopping destination. The city also has Amtrak, bus and light rail connections. • Multi -cultural: Tukwila is one of the most ethnically diverse cities in Washington. With representation from cultures around the world it's easy to find authentic ethnic cuisine, colorful events and crafts. • Events: There's always something happening witch community events and festivals, music at the Mall, special exhibits at the Museum of Flight, or Fun Runs. • Outdoor Recreation: Throughout Tukwila are excellent parks, greenways and trails, and the Tukwila Pond that are ideal for hiking, running, playing soccer, golfing, cycling, tennis or just admiring view. Tukwila Brand Blueprint 2017 i0 6.2 Emotional Benefits The emotional benefits capture how we want visitors to feel through their encounters and experiences with Tukwila. At least one of these emotional benefits should be embedded in each message, image and experience. These benefits should be delivered and reinforced in all appropriate communications, however it is rot intended that they be the only benefits presented. Instead, they should be constantly monitored to ensure that they are the most powerful and appropriate reflections of how Tukwila is most relevant to target audiences. We want visitors to Tukwila to feel a sense of: • Fun and Excitement: days packed with exciting encounters whether tasting new food, exhilaration of "flying", laughing with friends, cheering at events, or the pleasures of discovering bargains. ■ Relaxation & Escape: a few hours or a few days here away from the stress of the everyday can give you a new lease on fife. • Camaraderie and Togetherness: time here spark closer personal connections that foster togetherness and camaraderie among friends and family. 6.3 Brand Personality These character traits shape the look and feel that will be used to express the Tukwila brand.The brand `personality' describes the characteristics and traits of Tukwila as if it were a person. These traits will influence the feel and tone of voice used in communications as well as the selection of type, colors, images and visual elements which in combination elicit an emotional response. • Casual and Relaxed ▪ Eclectic and Diverse • Engaging and Sharing ▪ Fun and Exciting ■ Energetic & Colorful • Welcoming and Friendly Tukwila Brand Blueprint 2017 11 6.4 Tukwila Brand promise The most important element of the Tukwila brand is the Destination Promise. This is the compass or beacon that will guide all that we do in regard to the marketing of Tukwila. It captures the Brand Platform and encapsulates the way we want people to think and feel about Tukwila relative to other Washington communities. This Promise will guide and inform every message, every process, every organizational decision, every customer contact, and every communication to guide the fulfillment of our vision. This is for internal use only. For: People seeking outstanding shopping, family entertainment or fun with friends in the Seattle Metro Only: Tukwila Provides: The retail - entertainment district_with the most easily accessible, affordable and convenient opportunities, which is Where they can feel a sense of: Excitement, fun, camaraderie, and relaxation Brand Essence Accessible fun Tukwila Brand Blueprint 2017 6.5 Reasons to Believe The following is the compelling evidence that Tukwila's Destination Promise and benefit claims are true, credible and deliverable: ■ There are nearly 900,00o households, with 2.17 million people who live within 30 minutes of the City 55% of Washington State's population lives within a one-hour drive of the City ■ Tukwila is one of the most diverse cities in the United States, with over 80 languages spoken in the Tukwila School District • Consumers, within a 3o -minute drive of Tukwila, are estimated to spend $5.5 billion dining out in 2017 ■ Located only 5 minutes from the 9th busiest airport in the United States, and the 28th busiest airport in the world by passenger traffic • Tukwila's location at the confluence of rivers, freeways and railroads has made it valuable as a center of commerce ■ The city has rail service from Amtrak Cascades, Sound Transit. Sounder commuter rail, a Sound Transit Link light rail • Home to the largest mall in the Pacific Northwest, Westfield Southcenter, with 1.7 million square feet of space. In 2016, nearly 15 million people visited Westfield Southcenter • Tukwila is home to the Pacific Northwest's largest Mall, Westfield Southcenter, which includes well-known national retailers, such as Nordstrom, Macy's, Apple Store, Din Tai Fung, and Cheesecake Factory • Tukwila has the largest variety of furniture stores in the Pacific Northwest ■ Tukwila is becoming a center for family entertainment with Family Fun Center, ACME Bowl, Starfire Sports, Seattle Sounders FC, Round 1, Cinemas, Seattle Chocolate, 1FLY, Museum of Flight ■ 150,000 people visit Tukwila every day and approximately 200,000 people travel local freeways each day • Located at the intersections of Interstate 5, Interstate 405 and State Route 518 • $2 billion taxable retail sales occurred in the city in 2016 ■ More taxable retail sales occur in Tukwila than in 29 of Washington State counties Tukwila Brand Blueprint 2017 13 157 7.o CONIN1UNICATING THE BRAND Over time, when consistently applied, the brand language and visual brand identity will play pivotal roles in building and maintaining a coherent and compelling identity for Tukwila. When used in advertising, websites, presentations, signage and other applications, these elements will help link the positive associations that make Tukwila an attractive place to visit, locate a business or live. The Tukwila Brand Style Guide, a companion document to this Blueprint, is designed to enable the City of Tukwila, Tukwila and its partners to maintain brand consistency in all applying the visual identity to accurately and consistently deploy the brand. 7.1 Verbal Identity Destination Name The destination brand name is Tukwila, which encompasses all and unifies all areas of the city. This name will be used when referring to the city in all future tourism marketing communications. The name was clarified following extensive community consultation and customer research in key external markets. Alternatively, `Southcenter' or `Tukwila - Southcenter' may be used when appropriate in referring specifically to the shopping district. When communicating beyond the Seattle Metro, the name `Tukwila', rather than Southcenter, will be used because the identity of the city will have greater relevance in those markets. In using 'Tukwila' as the overall destination name recognizes the need to allow for future growth across the city where new tourism development may be established outside of the Southcenter shopping district. Outside of the Puget Sound area, the Seattle Southside name is used in partnership with the cities of SeaTac and Des Moines. Destination Descriptor Destination descriptors serve as versatile shorthand reminders of the important, positive values, benefits and associations that we want linked to Tukwila as an easily accessible and fun place to visit. These descriptors may be adapted to be used as a header, campaign theme or tagline, as needed. The descriptors for each communication will be chosen according to the audience, content and objective being addressed at the time. They are designed to provide simple, unambiguous invitations. Tukwila's descriptors are: Shop ▪ Stay • Play Eat or Dine Tukwila Brand Blueprint 2017 14 • Celebrate It is anticipated that they will be engaged in sets of three, such as: • Shop. Play. Stay. ■ Eat. Play. Stay. Whenever possible, the final word in the set should be `Stay' or `Play'. We do this because 'Stay' can infer an overnight stay or to simply stay an hour or two longer, and `Play' helps to extend out appeal beyond shopping. These descriptors may be expanded as appropriate. Key Words The following are words that enhance Tukwila copy by injecting an invitational, descriptive or experiential tone into communications. Recommended words include: • Accessible • Achievement • Action -packed • Affordable • Affordable brand shopping • All in one place • Casual • Celebrate ■ Challenge • Cheer • Convenient ■ Delight • Discover ■ Easy • Enjoyable • Enriching • Entertaining • Escape • Exciting ■ Exhilarating • Fast access • Fun/funny ■ Getaway • Ideal base • Immerse yourself • Indulge • Invigorating • Joy • Laugh together • Memorable ■ Nearby • Pamper ■ Pleasure / pleasurable • Plenty to choose from ■ Pride / proud • Recharge ■ Refreshing • Rejuvenate ■ Relax • Revitalize • Rewarding • Simplifies • Smell, hear, feel, taste • Surrounded ■ Time -saving • Treat ■ Uncongested • Upscale, discount shopping • Wholesome • Within easy reach 7.2 Visual identity Central to the visual identity system are the brandmark, color pallet and typography. The Tukwila logotype suggests simplicity, approachability and artistic expression. It can be used as a subtle stand alone identifier or paired together with the pulsar for a stronger brand message. The pulsar symbol represents a convergence of energies, a blend of cultures and the spark of creative expression. It also loosely represents a circling of a destination on a map or converging roads and paths. It can be used as an isolated graphic punctuation or partially cropped as a dramatic graphic motif. Tukwila Brand Blueprint 2017 15 159— 160 The technical specifications for using the brandmark, color pallet, symbols and typography are explained in detail in the Tukwila Brand Style Guide. 8.0 BRAND MESSAGING TOOLKIT Over time, when consistently applied, Tukwila's brand language and messages will be pivotal in building and maintaining an exciting identity for the city. This "toolkit" contains brand stories, key words and messages to be used with strategic repetition for connecting with specific target audiences. These are the building blocks for supporting the marketing content we produce for web sites, advertising, social media, brochures and presentations. When referring to "messaging", we are referring to the ideas we want target audiences to gain from our communications. it does not necessarily refer to specific copy. instead, these are the points or messages that our copy (and images and videos) should convey. Matching Brand Messages to Our Markets These are the key message points that should be conveyed to our target audiences. Each target audience will be fine-tuned annually according to available budgets, opportunities, and events. Audience Key Messages to Convey to Each Audience All Audiences • It's easy to get here by road, rail, air ■ 10 minutes from SeaTac, 20 minutes from Downtown Seattle Greatest variety of value -oriented shopping in the Pacific NW ■ Abundant quality lodging, restaurants, shopping and family entertainment • Less crowded, free parking, easy access and affordable options The following messages are for specific audiences and are in addition to the brand messages for "All Audiences" Shopping Enthusiasts • Pacific Northwest largest shopping entertainment destination • The fun of discovering affordable brand bargains Opportunities for free shipping of purchases • The most furniture stores in the Pacific Northwest The type of 'one stop' shopping that is unique in Washington Our stores and restaurants are only 10 minutes from SeaTac Special coupons, discounts, gift cards, and coupon books Families Mainly reside in Seattle — Olympia corridor See also: All Audiences, Shopping Year-round fun Join in the excitement at our exclusive family entertainment venues including Starfire Sports, iFLY, Family Fun Center and the Museum of Flight Less crowded, free parking, easy access Tukwila Brand Blueprint 2017 :6 • Take in a movie or go bowling Millennials International See Also: All Audiences, Shopping Enthusiasts • Abundant, affordable restaurants, bars and gathering places • Find great brew pubs • Enjoy fun events and festivals • Exhilarating and fun entertainment such as iFly, Starfire Sports, cinemas, and ACME Bowl • Hike or walk city trails and parks • Treat your taste buds to cuisine from around the world See Also: All Audiences, Shopping Enthusiasts • Close proximity to SeaTac which has direct flights to over 20 international cities and is major hub for flights to Asia, Europe • Seattle and Tukwila are ideal cities to end your US vacation • The best brand discount shopping in Pacific NW Conference Organizers See Also: All Audiences, Shopping and Delegates ■ Central location is advantageous to state associations • Easily accessible and affordable venues • Close proximity to SeaTac, freeways and Seattle • Professional, complimentary services to assist planners ■ Creative venues for social events • Your convention will be the "biggest show in town" Tukwila Residents • Tourism is important to the economic, social and environmental wellbeing of Tukwila • The brand will change the way the world looks at Tukwila from a tourism perspective resulting in more jobs and opportunities ■ The new brand sets a positive direction for Tukwila to distinguish us as a leading Pacific Northwest destination for family fun • Discover and share the variety of fun activities that Tukwila has to offer with your family and friends • Use City of Tukwila visitor website as your information sources for what to see and do in leisure time Tukwila Brand Blueprint 2017 162 9.o TUKWILA BRAND STORY GENERATORS Brand stories make it easier for our customers to understand and connect with our Signature Experiences Themes. The following suggestions are provided because they can stimulate fresh, interesting perspectives, reveal hidden gems and make Tukwila more interesting and appealing. Adopting this storytelling approach is important because: • It brings the brand to life in unexpected ways that connect with key audiences. • Target audiences are encouraged to move from interest to action (and purchase), • It makes the nature of Tukwila more manageable and easier to understand. • It provides the components to build an authentic overall brand story that is memorable. • It can add to the understanding of what makes Tukwila special. The following are provided to assist in generating an ongoing flow of story and experience ideas for marketing communications and to maintain a content calendar. Shopping • How can visitors meet experts or attend classes to learn about fashion, food or interior design? • Are there coupons, discounts acid incentives that shoppers can tap into? • How can international shoppers get their purchases home? • Where are the most interesting boutique food producers? • Are there brand stores found nowhere else in the Pacific Northwest? Outdoor Recreation • What are the best ways to explore the neighborhoods on foot or bicycle? • Where are the best trails without traffic for running and walking? • What are the recreation opportunities in local parks? • How can visitors assemble a great picnic lunch and find relaxing picnic spots? Family Fun Are there child -minding facilities so that parents can have a night out, minus kids? How can kids have fun on a cold or rainy day? Where is the best adventure and thrilling rides? Local Vibe Where are the best brew pubs and popular places for Millennia's to meet? Which are the most vibrant and interesting neighborhoods and areas? • What are the most interesting ethnic restaurants? ■ Where are the best restaurants and chefs? Tukwila Brand Blueprint 2017 18 Multi -Cultural Tukwila ■ Which are the most colorful and authentic ethnic events and festivals? Do these need to be developed? ■ Where are the best places to find exotic ingredients for making ethnic food? ■ What are the most interesting ethnic restaurants? Events & Festivals ▪ Which festivals and events are the best fun for families? Couples? Millennials? Do these need to be developed? ■ Where can visitors join in street fairs and festivals? if these do not exist, should they be developed? ■ Where are the best outdoor concerts in summer? ■ Are there events that are centered on the natural environment and outdoor recreation? Tukwila Brand Blueprint 2017 19 1G3 10.0 TUKWILA'S BRAND STORIES Our Brand Story is what we want target audiences to believe about Tukwila. These stories are not necessarily copy for communication, but they paint the picture that we want visitors to gain through our communications, touchpoints and experiences. They feature what we want audiences to believe about Tukwila and highlight the benefits that our visitors receive when they engage with Tukwila. Overall Tukwila is the Seattle Metro's most accessible, convenient and affordable fun destination for all ages. Gather with family and friends to soar through the air, cheer professional athletes at practice or play with a league, hike a trail or enjoy a meal at your choice of dining venues or brew pubs. You'll find the Northwest's greatest concentration of affordable shopping, along with abundant dining, family fun, sports, and opportunities for experiential entertainment. With representation from cultures from around the world, Tukwila is a hub of multi-culturalism in the Seattle area. Multi -Cultural Tukwila is one of Washington's most ethnically diverse city. With residents from cultures around the world, Tukwila is the hub of multi-culturalism in the Seattle area. Savor the tastes of authentic ethnic cuisines, celebrate at a colorful festival, admire fascinating art, listen to the music or simply share a smile. Family Fun Tukwila is the center of family -friendly activities in the Seattle Metro. You'll discover we have a wide variety of family-oriented shopping and active sports venues, outdoor recreation and exciting entertainment. Its convenient access within the Seattle Metro and to transportation hubs means that it's the home of affordable, nearby fun for kids of all ages. Shopping Enthusiasts Southcenter has the largest concentration of value -oriented shopping and dining in the Seattle Metro. The vast Southcenter Shopping District has well over 550 brand name stores and presents great diversity and choice in retail venues. it is relatively compact and offers the type of 'one stop' shopping that is unique in WA. Event Enthusiasts Our calendar is packed with community events, exhibits and festivals. There are concerts, ethnic celebrations, sporting events, street fairs, special museum exhibits, headline sporting events, and live music. Millennials Tukwila Brand Blueprint 2017 20 Day and night, every season of the year, you'll find trendy stores, hip bars, brew pubs, great music, cool restaurants and fun events, all side-by-side and within minutes of Seattle. Tukwila Brand Blueprint 2017 21 11.0 BRAND EXPERIENCES Consistently delivering memorable brand experiences will require a 36o focus involving many partners. The programs for activating these experiences and bringing our signature brand experiences to life are outlined in the Brand Management Checklists. They address: • Attractions and activities ■ Outdoor recreation • Cultural attractions ■ Placemaking and wayfinding ■ Lodging, restaurants and hospitality n. BRAND MANAGEMENT Tukwila's brand management and deployment is aided by the companion publication, the Tukwila Brand Management Checklists. This publication is designed to be used in conjunction with the Tukwila Brand Blueprint and Style Guide. It provides advice, guidelines and suggestions for the deployment and management of the city's destination brand. Tukwila Brand Blueprint 2017 22 APPENDIX 1: BRAND ADVISORY COMMITTEE A Brand Advisory Committee was established by the City to oversee the creation of the brand strategy. We would like to thank the following individuals for their participation and for their expertise in during planning phases. The members of the Advisory Committee during the planning process were: Todd Pietzsch BECU Laurel Humphrey City of Tukwila Brandon Miles City of Tukwila Owen Leinbach Courtyard by Marriott Ashley Messmer Museum of Flight Dan Lee Odin Brewery Alesha Shemwell Rouse Properties Mikel Hanson Sabey, Inc. Stacy Slade Seattle Sounders FC Andrea Reay Seattle Southside Chamber of Commerce Ben Oliver Starfire Sports Vanessa Zaputil Tukwila Resident and Commissioner, Tukwila Metropolitan Pool District ©mar Lee Washington Place David Krueger Wig Properties Tukwila Brand Blueprint 2017 23 168 TUKWILA BRAND CHECKLISTS t. introduction ................................. .............................. ...... 2 2. Brand Activation •.•... 3 3. Brand Management Checklists ....,.... ,., .., ... ..................... ...... 4 1. Brand Deployment.................................................................. 4 2, Brand Leadership............................................................. ...... 5 3. Marketing Communications 6 4. Brand Experiences ...............,...................................,... 19 5. Brand Adoption and Outreach ....................,................. .........,.. 22 6. Brand Organization ,.. 24 7. Measuring Success ............................................. ..... 25 Appendixis Brand Launch ......... ... .............................. ...... ....... . .... 28 Created by: Total Destination Marketing www.destinationbranding.com 1 170 to INTRODUCTION The Tukwila Brand Checklist is designed to be used in conjunction with the Tukwila Brand Blueprint and Tukwiia's Brand Style Guide. It provides advice, guidelines and suggestions for the deployment and management of the brand. In addition to covering the basics on deploying the brand, it provides a range of contingencies that the City may consider in the future. It also provides valuable insights for future marketing plans. Itis important to note that this is not a "To Do" list, action plan or marketing plan. 2.0 BRAND ACTIVATION Tukwila should be presented using the elements of the brand toolkit as a prizm or lens to influence the distinctive manner in which the brand will be communicated and delivered. The Destination Promise and Brand Platform provide the foundations for all future programs and should have an influence on every marketing, organizational, and development decision by the City. Every person deploying the brand must always ask the question, "Have I correctly and creatively reinforced the brand in this decision or activity?" This applies to every use of the brand, whether selecting a photographic image, choosing the color of carpet for a trade show booth, or proofing copy for a publication or website. Saab' Media Minbiie Apes Urban Des ign Brand Experence Events Prompt Ions Information Visitor Services Advertising Websites! Internet Destination Promise"., p Pan nershrp Merchaud,se Training Publications Public Relations Databtse Ma rken nn f3111ribu110n Trade Shows The following checklist provides the filters and checklists to assist in embedding the brand. Are we using the ...... . • Right target audience? • Right positioning? • Right experiences and content? ■ Right lead products? • Right words and phases? • Right tone and personality? ■ Right style, typeface? ■ Right colors? ■ Right images, audio and videos? • Right emotional benefits through copy, images, videos and audio? • Right partners? 3 172 3. BRAND MANAGEMENT CHECKLISTS Some places make the mistake of believing that their brand will be operating at l00% capacity from Day One. The following are the leading actions for the City of Tukwila OED and other partners, as appropriate, to consider when deploying the new brand. Some are one-off initiatives, while others should be integrated into ongoing programs, budgets and operating plans. The checklists provide a comprehensive range of brand actions that may be taken in regard to stakeholder, consumer and business audiences. They are provided as options to consider and not as a "to do list" or action plan. 3.1 Brand Deployment Timing: Usually within the first 90 days The timing and strength with which the brand is deployed and adopted will depend upon your budget cycle, level of funding, skills and experience of staff and vendors, organizational support and autonomy, level of community cooperation, politics and the timing of the introduction of new marketing communications elements such as websites and brochures. ❑ Brand Leadership committee. For at least the first year after the brand is introduced, a Brand Leadership Committee comprising staff and leading partners should be considered. This group should raise community -wide awareness of brand related issues, build solutions where appropriate, and when necessary apply peer pressure for correct use and support for the brand. ❑ Establish a Brand Action Plan. In conjunction with the Brand Leadership Committee use this checklist to develop a two-year plan for launching and introducing the brand. This will prove worthwhile in ensuring that implementation is attuned to the OED operational realities. Establish quarterly goals to monitor progress. O Legal Protection: Ensure copyright and trademark protection for all relevant names, phrases, logos, symbols and words used to identify the Tukwila brandmark. Trademark copyright can be activated through an attorney or through the U.S. Patent and Trademark Office www.uspto.gov/trademark . ❑ Use Agreement. Consider if you need to produce a "Brandmark Use Agreement" for all approved partners and stakeholders wishing to use the Tukwila Brandmark. This does not include use by organizations wanting access to the design for merchandising purposes e.g. to generate income from the sales of merchandise and souvenirs. ❑ City Staff Brand Adoption: Ensure that City staff members are familiar with the brand and understand how it can be embedded in all strategies and programs, particularly appropriate to their duties. O Leadership Outreach: Establish a schedule to commence engagement with key leaders and partners to seek their understanding, support and use of the brand as appropriate. 4 3.2 Brand Leadership Timing: ongoing Successful place brands are led from the top and owned at the grassroots by stakeholders, residents and customers. This brand leadership provides the strategic direction, focus and prioritization for long-term results and partnerships. It should also foster and facilitate the competitive advantage that will distinguish Tukwila as an attractive place to visit, work, live and invest. D Change Management: Collaboration, networking, and integration are the signatures of a healthy brand. This certainly takes more than the efforts of the City OED office alone. It may involve the people responsible for urban planning, parking, parks, wayfinding systems, transportation and business signage. Some of them may have no idea of their daily impact on the city's identity and tourism experiences. A genuine mandate for success may require a change of approach within, and between, many organizations and individuals. it calls for a collaborative approach and may involve addressing unhelpful barriers, attitudes, and processes. O Strategic and Operational Mindset: Focusing available resources behind the Destination Promise and building the brand successfully in some cases may require a shift in focus. This may involve renewed concentration on markets, buyer behavior, distribution systems, communications and partnerships than those that may have been traditionally nurtured by the City. To support this, the organization as much as possible, consider new systems, policies, resources, budgets, operations and logistics to lead and manage the brand strategy, O Strategic Planning. Integrate the brand strategy into the OED's planning processes, as appropriate. The brand should not be considered as an "add-on". Instead, it should be the central compass that guides the City's actions of every individual and organizational program with regards to visitor attraction and marketing. D Lodging Tax Grant Program: Review the current City grant program to align with investment in communications and experiences that will most support the brand. O Experience Partnerships: In order to develop an expanded range of new events, infrastructure and experiences and to establish them in marketing channels, Tukwila should consider the introduction of Product Experience Partnerships to enable the city to excel in delivering signature experiences. It is envisioned that these partnerships will provide a mechanism for tourism, nonprofit, association, government and business organizations to collaborate closely to attain their shared vision, 5 1(4 3.3 Marketing Communications The following checklists and information are to assist in the creation of marketing plans and influence the deployment of the brand in communications. Timing: Commence within the first 30 days, then ongoing. ❑ Marketing Plan. The brand strategy provides the guiding principles to create the OED's annual marketing plan and the ways to focus resources for markets, content and channels that will generate the most effective return and build brand equity. This plan should include a comprehensive online marketing plan that integrates all digital marketing programs with defined goals and objectives. This should include a content marketing plan. 0 Our Brand at a Glance. To ensure accurate and consistent use of the brand elements, a concise Our Brand at a Glance publication should always be available, rather than the full Brand Blueprint, for distribution to partners. This "At a Glance" guide should outline the rationale for the brand, how to use the logo, exact colors, key words, and other critical brand elements. This is additional to the Brand Style Guide. El Marketing Integration. Make sure that all staff and vendors involved in producing Tukwila's marketing and communications programs are engaged at least once a quarter in formal meetings to review implementation and brand alignment. In between meetings, and as needed, encourage the ad and social agencies, the PR firm, and other marketing suppliers to speak with each other directly to ensure optimal brand alignment and synergy. r7 Marketing Supplier RFPs. The OED should initiate an RFgf RFP process every two years to source and assess the caliber of services and agencies that the organization engages. This should apply, as appropriate, to advertising, web design, graphic design, social media and search engine optimization. IJ Content Marketing. Tukwila's marketing is only as strong as the content it deploys. Content marketing focuses on matching content (information or entertainment) to customer needs relevant to the stage they are in their decision-making. In today's digital age, content can be presented in many forms (brags, video, podcasts, webinars, brochures, etc.) and is distributed through a variety of new channels, including social media, SEO, sponsored content, and more. The content must be fresh, new, interesting, and add value to the cloud of information that already floats over the Internet. Here are the items Tukwila should consider for content marketing: 1. Create outstanding, engaging and shareable content 6 2. Make your content visible on the first page in Google using SECS 3. Research content that audiences need and will share 4. Use content to convert a lead into sale 5. Be creative to find the content that resonates best with the audience 6. Engage the best quality creative and formats 7. Plan content in advance by using an an editorial and social media calendar 8. Plan integrated content distribution across paid, owned and earned media 9. Work with influencers and partners io. Evaluate content ROI using analytics 11. Optimize content to be seen by your ideal customers on platforms that are relevant to them 12. Share content at ideal times and days of week/dates where customers are interacting 13. Generate content that can be used and reused in a variety of ways across all platforms 0 Message Audit. In conjunction with the Brand Leadership Committee conduct a comprehensive content review of relevant City and partner marketing materials, collateral, stationery, signage, and displays. Do these they look like they represent the same destination? Do they reflect the brand messages and the visual and verbal identity guidelines? 0 Create Brand Personas. Target market personas are important and visual tools for embedding content that will attract, engage and convert customers. They set the tone, style and delivery strategies for our content and point to content opportunities on specific topics. Create and use personas to facilitate communications that will be more attuned to target audience needs, interests, wants, and 'pain points'. ❑ Brand images. Conduct an audit of OED's current image library to ensure that it contains the images to best project the new brand. Constantly invest in high quality images that accurately and emotively depict leading experiences. The people in the images must be active, credible and fun loving and be captured in natural, engaging and credible ways. Q High Quality Videos, Video has never been more important to tourism marketing. Advances in technology and video production are making videos more accessible and affordable for DMIOs of all sizes and budgets. Introduce engaging, HD quality brand -related videos for online marketing through the website, Instagram, Facebook, Twitter and on the Tukwila YouTube channel. Residents and visitors to Tukwila should be encouraged to upload their videos. O Tukwila Maps. Ensure that maps appropriate for digital and hard copy distribution truly reflect the brand experiences and meet navigation standards for international visitors. Integrate Google Maps into the City's website and online communications where appropriate. Ensure the accuracy and completeness of Google Maps. ❑ WIIFM? To check that brand communications are experiential and 7 175 convey strong benefits, imagine that the customer is looking over your shoulder as you prepare the materials. When you finish the copy or select an image, imagine the customer asking you, "What's in it for me?" Use this technique to maintain a customer -centered experiential approach. ❑ Communicate Experiences. A foremost consideration is that copy be enticing and motivational in conveying emotional benefits, yet be realistic and factual. Wherever possible it should describe experiences with action -oriented and evocative language. importantly, copy must make the reader feel as though they are already enjoying the sights, sounds, smells, and feelings that the city has to offer. Copy should always be written in a friendly, relaxed, informative, and unpretentious manner to match our brand personality. Above all, it must be factual and open, and not contain hype. CI Sell the Experiences. Engaging and highly evocative images of the city's lead experiences and the benefits that provide a "wish you were here" feeling should be prominently featured on the home page, publications and advertising. These outstanding images and their motivational copy should lead the themes that provide links to more detailed information. Owned Media Owned media is the term used far content and channels that the City has control over such as the destination website, brochures, blogs, email marketing as well as Facebook, Twitter, YouTube and Instagram. Owned media typically targets existing or prospective customers. The Fines can sometimes be blurred between earned and owned media. Tukwila Visitor Website. The City Visitor website should be the central hub for inspiring people to visit Tukwila and for providing the information and connections to enable them to convert their interest into actual travel. It should be the focal point for consumers, media, meeting planners, partners and travel trade to easily access information, respond to marketing offers and make travel enquiries, However, in order to fully achieve this, the website, Tike other marketing applications must adhere to the standards outlined in the Brand Style Guidelines. The tourism website should be a mobile - ready (responsive design), highly interactive and provide links to other businesses and organizations. The site should be integrated with social media programs and Tukwila's YouTube channel. — The design and content conform to the visual and verbal identity guidelines. — Key experiences provide the central organizing principle for content and images. Provide clear navigation paths. — Include geo search maps to assist in identifying locations. - Create an online media center that is not password protected and contains general information, press releases, fact sheets, feature story ideas, images and video clips. 8 Advertising Public Relations Search Engines & Linking ▪ Web Research ' Situ Hub A e Commerce Mobile Apps Soda Media kir Brochures/ Information —1414, Database Marketing Provide easy to use booking engines and processes with secure payment technology for lodging, event and entertainment ticketing. — Design specific pages for different target markets — Source and Integrate already -prepared content from tourism and travel partners, influencers and media. — Regularly update content, especially on the home page. — Consider adding a blog to the site — Provide an event calendar O Website and Social Media Analytics. Conduct monthly analysis of the website and social media performance to set goals and objectives for marketing accountability. Consider providing key partners with a monthly report to allow them to optimize their online marketing in association with OED. O Mobile: Ensure that websites are responsively design to optimize smartphone access to Tukwila information. An Expedia/Egencia Mobile Index research study has shown that 94% of leisure travelers travel with a smartphone, with 97% of business travelers bringing at least one device on every trip. Presenting destination information in a format for mobile devices is essential because they use their phones to provide the 24/7 ability to source information (web), navigate (GPS), be entertained and learn (video), communicate (text), compare (Yelp), meet (Foursquare), brag (Facebook and Instagram) and review (TripAdvisor) while traveling around the city. o Social Media: Social media comprises the online channels designed to create, share, or exchange information, advice, images and videos in digital communities and networks. The City should monitor and actively participate in the social networking sites relevant to Tukwila target personas and provide opportunities to share brand content. Build audiences by following tourism organizations, media and influencers, and actively share quality user -generated photos, videos and other content. Consider paying for promoted posts and advertising to rise above social media clutter. While new social media channels are constantly being introduced, it's advisable for Tukwila to concentrate on the largest and those proven most effective. Once these are mastered, consider expanding into other channels. The City should focus on Facebook, Instagram, YouTube, and Twitter. 0 Brochures: Brochures, maps and flyers continue to play an important role in the decision-making of visitors who have already left home. Visitors commonly 9 1B research travel and tour options online before and during a visit. Despite threats from digital platforms, printed materials still have an important role in decision- making. Researchers have found that women are more likely than men to be positively influenced by this form of destination content. The following are some of the suggestions to consider for optimizing the brand through brochures: Ensure that brand copy, images and designs are of the highest quality and reflect the brand. The destination name must always be at the top of the front cover to ensure that it is clearly visible in a brochure rack. - Key experiences should be the central organizing_ principle for content and images, not lists of businesses. Include well-designed maps that are easy to read for the visitor to accurately plan a visit and navigate. - Provide descriptions of the city and experience themes, not just listings e.g. attractions, shopping, dining. Clearly project the brand's emotional benefits through images, copy, colors and choice of experiences. Ensure that in a few seconds the cover dearly conveys Tukwila's distinctive invitation and clearly demonstrates what's in it for me" from the visitor's perspective. Pre-test draft designs of the brochure with prospective users. ❑ Exhibiting Success. Exhibiting at events can present excellent opportunities to express the Tukwila brand. Success requires total consistency, quality, clarity, and focus in every aspect of our customer's decision processes before, during and after the event. Prepare the key brand messages relevant to the specific audiences attending each event and ensure that Tukwila representatives are well practiced and familiar with the brand. Paid Media 'Paid media' is the advertising or exposure a business or DMO pays for. This includes paid social media (like Facebook ads and promoted tweets), pay -per -click, and advertising. [� SEO: Ensure that all aspects of the website are operating at optimal levels for search engine optimization. By focusing on specific brand priorities, keywords and phrases relevant to priority audiences, Tukwila can achieve high rankings in Organic Search results. As the budget allows, this should be supported by targeted "Pay per Click" or SEM (search engine marketing) advertising. d Register Domain Names: Determine the ideal URLs and domain names for conveying and protecting the Tukwila brand identity. ❑ Advertising: The role of advertising has changed considerably over the past decade. Traditional advertising involving broadcast, print and environmental media can still play an important, but diminishing, role in building brand awareness. Advertising should, wherever 10 possible, observe the following branding rules of thumb: - The advertising is true to the Destination Promise. - The advertising is consistent with the brand personality and tone of voice. - The advertisement speaks to an important target audience need. -- The ad features a strong "reason to believe". - There is one clear message. - Don't try to tell the whole story - leave that up to the web site, brochure or the rest of the campaign. Keep copy concise. There is dear differentiation from competitors. - There is a consistent, "ownable" look and feel that's true to Tukwila's brand guidelines across all advertising. - It features at least one tangible benefit as well as an emotional benefit in the copy and images that are based on at least one of the Signature Experiences. - The message is credible and believable. - It is capable of being easily recalled. The headline and opening copy draw readers or viewers in. Similar key words appear in Tukwila brochures, web sites, and publicity. - The reader can easily recognize the next step they need to take. - The advertising campaign should be built around a small number of "hero" images. Use secondary images to support the "hero" shots to add depth and emotional appeal, when needed. - Use a limited number of creative executions to build reach and frequency. Earned Media 'Earned media' is any publicity you haven't paid for that's owned and created by a third party. Generating earned media should be a priority for the City. Earned media is the kind of communication a customer may tweet about "the best beef nigala EVER!" that gets several retweets and favorites. However, earned media isn't publicity you pay for or own. When media not owned by OED mentions Tukwila on Twitter, Facebook or any other social media channel this is earned media. Other types of earned media may include consumers' social media posts, tweets, reviews, videos, photos, and discussions, and blogs and articles in media publications ID Public Relations. Public relations should play a prominent role in Tukwila's marketing and community communications. Traditional PR has transitioned to an online -based marketplace. Investigate tapping the power of leading travel bloggers and print journalists. Provide assistance to Seattle Southside by providing media releases, story ideas related to the Tukwila brand and hosting priority media to publicize key brand experiences and events. - Coordinate a quarterly meeting of relevant public relations and marketing communications professionals who benefit directly from a positive image for Tukwila. Develop an inventory of Tukwila story ideas and content to generate media 11 visits and press releases to support the brand. ❑ Media Center: Create an online media center that is not password protected. - Develop a media kit comprising press releases, fact sheets addressing relevant subjects, JPG images and destination q&A. Prepare a media communications calendar in consultation with key partners to focus on specific, timely subjects throughout the year. O Public Affairs. Implement an ongoing strategy to inform Tukwila leaders and residents, and businesses of the success of the brand and the benefits from tourism that the City is achieving. O Crisis Management. Maintain a crisis management plan for a wide range of contingencies that may negatively impact Tukwila. OED and key tourism partners should be integrated into the crisis management plans of the City, county, and other organizations, as appropriate. Key executives and brand spokespersons should participate in media training. IJ Social Media Spokespersons. Assemble a group of locals who are capable of monitoring social media and being authoritative experts on a range of subjects that support Tukwila's brand. They should be empowered to post, comment and respond to relevant online conversations. O Third Party Exposure. When represented in brochures, websites and advertising of third party organizations (for example Seattle Southside), assurance should be received that Tukwila will be presented according to the brand guidelines appropriate to the particular target market being addressed. With Tukwila input, third party communications should clearly convey the strengths, competitive advantages and key experiences of the city and not be left solely to their discretion. The same applies to blogs and publications by other publishers. Review both the commercial and non-commercial guide books and websites produced by third parties that include Tukwila and Washington (e.g. Fodor's Guides, AAA publications, TripAdvisor etc.) Also consider the use of Google Places, Facebook Places, Yelp and FourSquare. ❑ Trip Advisor: TripAdvisor' is the world's largest travel site, enabling travelers to plan and book their travels. TripAdvisor offers advice from millions of travelers and a wide variety of travel choices and planning features with seamless links to booking took that check hundreds of websites. TripAdvisor branded sites make up the largest travel community in the world, reaching 340 million unique monthly visitors and 350 million reviews and opinions. Places like Tukwila can leverage TripAdvisor to better inform visitors and extend their stay, and travel more extensively within the region. Following are ways that TripAdvisor can improve the Tukwila brand experiences. 1. Feature Visitor Information outlets 2. List publically managed experiences such as events 12 3. List Tukwila's public attractions i.e. such as a key streets, trails, riverfront and parks. 4. Encourage positive reviews from visitors TripAdvisor provides consumers with a ready collection of positive reviews and testimonials, which can act as one of the most valuable marketing assets to a business owner. Likewise, negative reviews can result in severe damage to a brand, which makes it important for businesses to understand how to handle negative reviews. Properly handling online reviews (both the good and the bad) allows a business to have some control over its online reputation. O Tukwila Hashtags: A series of priority hashtags should be introduced for social media to provide a way of grouping messages, having conversations and allowing people to search for a particular topic of interest in regard to Tukwila. © Digital Influencers: Target individuals on social media who are trusted sources and have the capacity to influence the choices of their followers and communities. The messages and values of these influencers should align with the Tukwila brand. They should have the ability to produce and distribute content that can reach and inspire specific niches e.g. shopping, family fun, etc. IJ Online Reputation Management: User - generated reviews, comments and opinions can determine a city or destination's online reputation. The importance of user -generated content through myriad website and blogs make this a critical medium to actively monitor. These include Online Travel Agents websites (such as Booking.com and Expedia), meta search sites (such as TripAdvisor), Google+ pages, Twitter, YouTube, testimonials on websites, comments on blogs and Facebook Business Pages. It is important to monitor where and when Tukwila is being mentioned to engage with reviewers. The City should develop a plan for how to respond to negative comments. Effectively responding to these comments can mitigate negative comments and limit their impact. Consideration should be given to: What types of negative comments do you ignore? - What types of comments warrant a response? How does City staff pass these comments to partners when necessary? - What processes are needed for real- time social media crisis monitoring? O Google Alerts: Monitor the Web for tourism content related to Tukwila and Seattle by setting up key phrases alerts on Google. Incorporate great third -party features into your social media and other communications. Link to the articles from your website after first posting a description of article highlights. With permission, repast appropriate short articles. © HelpAReporter.com: HARO provides sources daily opportunities to secure valuable media coverage from journalists and well-known publications. By signing up for this free i3 181 182 service and selecting "travel" as a daily notification from writers looking keyword, the City will receive twice- for specific article content. 4. BRAND EXPERIENCE Experiences are the drivers and motivators that underpin the Tukwila brand. Visitor tastes, behavior and needs of tourists have evolved over recent decades from simply taking photos to record the visit to now wanting more hands-on, interactive and memorable experiences. Tukwila is also experiencing an increase in international visitors who at times seek experiences different to domestic visitors. These dynamics call for ongoing attention to the experiences extended to visitors. There are two types of experiences that are the priorities to manage and monitor for optimal brand performance. The first are the touchpoints that play a crucial role randomly throughout the visitor's total destination experience. White the second, key brand experiences, are the encounters that are essential to the Signature Experience Themes outlined in the Brand Strategy. 4.1 Activating the Tourism Brand at Touchpoints The Tukwila brand is created by more than just the actions of the city and its marketing messages. Delivering memorable customer experiences for visitors requires a 36o° focus by many partners to provide superior value through a seamless series of highly satisfying exchanges and encounters. Each of these points of contact or touchpoints between customers and Tukwila (and the region) can build (or erode) its brand image. The City cannot exercise control or influence at every one of these points. The City may, however, be able to influence quality at the most critical points and encourage partners to support the objective of communicating and delivering outstanding brand experiences. Plan & Travel & Book Arrival There are important touchpoints in search each stage that can have a profound 000000•ol000,„,00''0000,„,ovl00000•o° impact on visitor satisfaction. Some of the touchpoints in the early stages are so critical that, if we fail to satisfy the person at those points, their The Visit The Total Destination Experience interest in visiting the city may not be fulfilled and they might be lost to a competitor. Search These are the moments where the city and partners can influence a potential visitor to become a visitor, or not. Commonly, these touchpoints include advertising, brochures, websites, trade shows, social media, user -generated sites, e.g. TripAdvisor, guidebooks, word of mouth, eft. The priority is to increase the awareness, relevance, and the positive associations the customer holds about the place. It is important to understand their most influential sources of information. �4 Plan and Book Bridging the gap between consideration and actually committing to visit is possibly the greatest challenge facing destinations of all sizes. This engaged prospect must have confidence that Tukwila represents value over other options. The touchpoints here commonly include websites, social media, travel reviews, guide books, brochures, packages, reservations services, agents, discounts, packages, hospitality staff and sales managers. Travel and Arrival The journey to and throughout Tukwila is integral to the experience. The sense of welcome, cost, quality, and ease of access can influence their attitudes. For instance, on arrival into Tukwila is it consistently easy to find their way around? is there a strong sense of welcome? Is public transport easy to navigate? Are points of interest easy to find? The Visit While customers are here they wilt interact with our community in hundreds of ways including through timetables, discount coupons, mobile apps, and the people that they encounter. Not to mention the quality of experiences at hotels, restaurants, shopping centers, parks and just driving around. Post Visit These touchpoints may include reminders for satisfied visitors such as quality souvenirs and local product purchases, repeat visitor discounts, e- newsletters, "thank you / come again" letters, social networking sites, loyalty programs, reviews and user generated content, and word of mouth. 4.2 Brand Experience Touchpoints The following checklist is designed to assist in identifying points where the brand can be communicated and bought to life through communications and experiences. This is not intended to be the definitive list of touchpoints. However it may stimulate discussion and ideas. While many may not be available today, they may be available in the future. Stationery ▪ Business card, international • Business cards, standard • Conference satchels ■ Contracts ■ Envelopes • Fact Sheets • Letterhead • Mailing labels Press releases ■ Reorder cards Information Center and Tourism Office • Art / images in office • Brochure displays • Color and designs • Decals on windows/doors ■ Displays ■ Information panels • Interpretive displays ■ Lobby ■ Local produce sales • Research / survey forms • Report formats ■ software templates ■ With Compliments cards ■ Outside information display ■ Outside map • Parking spaces ■ Room identification • Recorded information 15 183 -- 184 • Door handles ■ Door mat • Doorway • External signage • Floor coverings Marketing Communications: • Advertising - print, digital, environmental, broadcast ■ Bid documents • Content marketing ■ Co-op marketing programs • Corporate communications • Cross -marketing • Coupon & discount books • Digital marketing • Direct mail • Email marketing Digital Communications • Banner advertising ■ Blogs ■ Booking engine • Community portal • Content marketing • Database marketing • E -Brochures • Email style & signature • E -newsletters • Keywords ■ GPS Applications Arrivals and Gateways ■ Access to information • Airport backlights • Brochure Display • Car rentals • Displays • Free Wi-Fi Maps Newsletters Meeting room signage Music Operations manual Outside brochure display Events calendar Frontline staff training Image and video files Loyalty programs Maps Media kit Media relations - external Media relations - local Meeting & groups planner Member communications Outdoor ads Image gallery Key words Linking strategy Mapping applications Mobile apps Online directories Online reservations Pay per click words Pod broadcasting PowerPoint presentations Search Engine Optimization Information center Information Staff Interior Design Mobile apps Parking Real estate agents • Reservations services • Posters • Presentation folders • Shopping bags • Special announcements Product displays Promotions Publicity events Sales calls / presentations Social media Spokespersons Third party publications Training and coaching partners Video and DVD covers Visitor Guides Web videos Site design Social media Social networking sites Sports tournament planner URLs User generated sites Websites Web Advertising Web Links Online Media Room Video Channel • Signs - station welcome • Signs - directions • Signs - gateway • Signs - wayfinding • Taxis, Lyft, Uber • Wall hangings 16 • Freeway exit signage ■ GPS Functionality Pacemaking ■ Banners ■ Benches ■ Business signage • Flower boxes ■ Interpretive signage • Kiosks ■ Landscaping ■ Lighting • Litter bins ■ Maps Events • Advertising ■ Announcements ■ Banners ▪ Booth / kiosk • Co-sponsorship Trade Shows and Exhibitions ■ Announcements • Attire / uniforms ■ Banners ■ Booth design ■ Catering ■ Co -branding ■ Collateral • Competitions / prizes ■ Co-op partner • Employee badges Vehicles ■ Buses ■ Corporate vehicles • License plates ■ Reservations systems • Welcome signage ■ Retailers Parks and trails Parking areas Photo Spots Police and public officers Public art Public restrooms Rest areas Signage - directional Signage - parking / traffic Signage - self -guided tours Event sponsorship Flags Interviews Invitations Musk and entertainment Floor displays Floral displays Furnishings Giveaways Handouts Hospitality suite decor Images - large format Invitations Music and entertainment Name badges ■ Service vans ■ Signs ■ Shelters ■ WiFi • • 1 • • Signage - wayfinding Site markers Stampings - sidewalks, walls Street grates Street theater Streetscapes Transportation Tree grates Umbrellas Wi-Fi Podium signage Posters and billboards Signage Sponsorships & grants Tickets Pop-up displays Posters Presentation - AjV Presentation -- personal Prizes Refreshments Script and message Signs Table displays Training for event • Shuttle buses ■ Taxis, Lyft, Uber ■ Temporary signs 17 t85 Merchandise • Calendars ■ Can holders • Caps • Carry bags • Coasters • Drink glasses • Flash drives Municipal • Advertising • Community awards • Bill stuffers • Codes, regulations, permitting • Displays • Events • Lifts to VI PS ■ Grants • Library • Maps Hats Hoodies Jackets Mouse pads Mugs Pens Place mats Naming of rooms Newsletter Office art and paintings Office Signage Parks, gardens and squares Phone greetings Public Affairs Public art Public information Public relations Polo shirts Screen saver Sun visors Sweat Shirts T-shirts Vests Water bottles Recreation Recruitment Speeches and presentations Training and coaching Stationery Uniforms Vehicles Buildings and structures Way -finding Website + social media 4.3 Tukwila Tourism Experience Development Tukwila is a rapidly developing destination with some outstanding attractors. However, there is the need for some enhancements. Some of the important questions to consider when conducting periodic assessments of Tukwila's total destination experience include: • Where are the most critical moments for the Touchpoints to deliver the Destination Promise? • Where are the gaps between the Destination Promise and the total destination experience? Which are the most critical? • Are the experiences enhancing or devaluing the brand's performance? • Where is the experience delivering the greatest satisfaction? • Where is the experience at its weakest? • Who are the gatekeepers, i.e. organizations and individuals most responsible for delivering the most critical touchpoints for various customer groups? Some of the gaps and opportunities that were revealed during the brand assessment phase through site inspections, workshops, interviews and examining user -generated content included the following. In some cases these suggestions may require feasibility studies. Navigation, Wayfinding and Signage First impressions start at the entrances to the city, and appearances really count when it comes to enticing visitors and the economic wellbeing they can bring to places. Visitors are attracted to, and spend more time in, places that are attractive, clean, welcoming, and well maintained. Signage and navigation systems serve vital roles. They inform, guide, and motivate travelers. They are also important in shaping the identity of a place through their style, design, colors, lettering, content and placement. Access to visitor information in the form of brochures, maps and personal advice is critical to visitor satisfaction, extending a visitor's length of stay in the community and whether or not they return. Main Freeway Signage City Gateways WSDOT signs are adequate. Improvements will be identified in a detailed wayfinding assessment. Tukwila and Southcenter gateways do not stand out and do not provide a welcoming sense of "place" for visitors. Vehicular Directional Pedestrian Directional Map Displays/ Kiosks Directional signs that guide visitors through Southcenter are inadequate and dated. Integrated pedestrian level signage across the district does not exist and would be beneficial in several areas. Display map kiosks/ directories featuring all of Southcenter do not exist and would be very useful at key points in the district. Hotel Guest Information Racks Hotel tourism brochure racks seem to only include material on Renton and Bellevue but nothing on Tukwila, except a Westfield Southcenter, limited content, double -sided page promoting `Seattle's Best Shopping'. Rail Station Connectivity Southcenter is not quite within walking distance from the station, but there are frequent bus connections. An integrated map at the station exit that combines the various transport options and their relationship to key attractions and facilities would be useful. Attractions/Activities These are the features and attributes that motivate people to visit a place and in turn encourage them to extend their stay. They may be physical sites, events, and places that people experience. 19 Cultural Attractions Community-based Market Web searches indicate no Tukwila community market, farmers market or craft market. Local residents interviewed were also unaware of any, even though adjacent cities (like Renton) do possess some. Although not a community market, the Westfield Mall's Seafood City Marketplace - though basically a supermarket - certainly generates a lot of atmosphere around its live and other seafood stands and food market. Possesses great appeal for Asian visitors. Public Event Venues The Mall at present functions as a public gathering and event area for Tukwila - given no other central public area has been created to serve such a purpose for events, entertainment and more. The City's Tukwila Village may help fill some of this gap. Festivals and Events An online search reveals very few significant events. Judging from the popularity of 'Touch a Truck', the city could develop a rnore comprehensive calendar of events - providing organizers, volunteers and funding can be secured. Consideration should be given to events that focus on the city's ethnic diversity. Racial and Ethnic Diversity This is a minority/majority city with representation of cultures from around the world. This diversity should be considered an asset and help the image of Tukwila. Conduct a cultural audit with the view to ascertaining the arts and culture assets advantages, and opportunities that exist in the community and how these can be mobilized as strengths for tourism, economic and community development. Arts During interviews, participants expressed the need for more opportunities enabling the community's artists to exhibit their skills and products. It was suggested that Tukwila may present opportunities as an artist colony and incubators given high rent for artists in Seattle. outdoor Recreation Fort Dent Park Fort Dent (but not Starfire) is signed with brown tourist attraction signs, but to a visitor this would mean nothing without the addition of at least the word Park', and possibly the words, 'Starfire Sports' as well. Southcenter Parks No significant green area exists in Southcenter. Increased park space, may result in less car parking spaces. Consider pocket parks and redevelopment of The Pond. 20 Trails/bikeways — Green River Trail The trail with the closest connectivity to Southcenter and the mall area. It connects further north to Foster Golf Links. Tree lined, the trail passes by some riverside `industrial' sites as well as broader green areas like those surrounding the Starfire site. Placemaking Placemaking describes the practice of creating, administering and managing the public environment so that it provides attractive and rewarding experiences for residents and visitors, The provision of attractive, vibrant, and safe locations offers a distinctive sense of place to complement the brand strengths and main attractors of the city. Where attention has been paid to the aesthetics of a place, including preserving or enhancing its natural qualities and environments, it gains the reputation as a "special place" or a "fun place to hangout", and this goes a long way toward supporting the brand. Street Vibrancy Street Banners The addition of flowers baskets, shade and screen trees, landscaped medians, street furniture, etc. will `soften' the appearance and add to vibrancy and a welcoming sense of place. Colorful, seasonal branded street banners would provide an opportunity to express the new brand visually, and provide a livelier atmosphere. It can also aid promotion of events and programs. Public Art Public art (including larger scale imaginative sculptures) adds to the ambiance of a place. Little, if any, public art exists in Tukwila. Gathering Places Outside of malls there are very few public gathering areas. A central location for community and public events, such as a small well - landscaped amphitheater is worth considering. Pedestrian -friendly Streets The team received consistent feedback that there is the need for at least one street dedicated to forming a pedestrian precinct to provide outdoor dining, bars, entertainment, events, playgrounds and a central gathering place. It should be designed in such a way to provide a "go to" night experience for regional residents and visitors. An increase of residential living in Southcenter goes hand-in-hand with developing a colorful pedestrian -friendly environment, including bridges, green spaces, playground and public art. Visitor Amenities and Services Local Transport Research revealed an interest in specialist shuttles (e.g. free hop -on, hop -off) or similar services within the Shopping District that could facilitate travel between shopping and attractions, reduce traffic and potentially help extend day visits. 21 Lodging, Restaurants and Hospitality Independent Restaurants Local, independent and ethnic dining options are limited. Options are mainly chain focused and do not reflect the ethnic diversity of the city and the many enticing cuisines they could present. 5. Brand Adoption and Outreach Timing: Commences within the first go days The success of the Tukwila brand will be strongly influenced by the degree to which it is understood, supported and used by City staff, partners and stakeholders. Success will be linked to how key organizations and individuals understand the brand, support consistent brand messages, as well as demonstrate a clear commitment to the brand. iJ Brand Rollout. The successful adoption and use of the brand by stakeholders is essential to its viability. We may only get one opportunity to generate the enthusiasm, support and energy needed for success. However, this may or may not involve a high profile launch event. One of the keys to a successful rollout is to carefully plan the many actions needed to orchestrate an impactful introduction and be prepared for all arising contingencies. See Appendix 1. O Cross -Regional Partnerships. Communicating and delivering the brand cannot be the responsibility of the City only. Many actions require a shared responsibility across the city and region. This calls for the engagement of community and business leaders, organizations and individuals who can influence the on -brand behavior, regulations, policies, investments, and plans necessary for Tukwila to excel in delivering its brand experiences. • Key Stakeholder Outreach: Programs should be introduced in conjunction with the Brand Leadership Committee to generate awareness, support and use of the brand. Key groups should include leading public, private and non-profit organizations. These may include: City of Tukwila and King County Seattle Southside, Visit Seattle, WA Tourism Alliance, WA Hospitality Association Tourism offices of nearby cities - Cultural and event partners — Educational institutions External partners e.g. tour operators — Associations Local and regional media, travel journalists Local non -tourism businesses and organizations, including real estate agents and major employers Local tourism -related organizations, associations and visitor service providers, including attractors, lodging, restaurants, and transport - Marketing suppliers to the City, e.g. advertising agency, web designers - Community service clubs — Residents and students 22 © Key Outreach Messages: Consideration should be given to including some of the following points, as appropriate, in the messages that are conveyed to each group of stakeholders. — We are redefining what the world thinks of Tukwila through this strategy. It will result in more jobs, business opportunities, and benefits for residents and organizations. — This brand strategy sets a positive direction for Tukwila to enhance its reputation as an attractive place to visit, as well as live, work and invest. - We would like you, as appropriate, to consistently and accurately use the brand. By working with the City, you will help us to improve the attractiveness and image of Tukwila. — We invite you to play your role in creatively delivering and building compelling visitor experiences to support our Destination Promise. — We consider our tourism partners as allies and encourage you to join us by increasing the level of cross -selling, collaboration, joint marketing, and bundling of products to create a stronger visitor experience. ❑ Brand Tukwila Training Sessions. Conduct concise brand presentations for front-line tourism and hospitality staff, as well as executives throughout the region. These should be designed to explain the brand, Signature Experiences and communications. This should be an ongoing program to constantly inspire and reinvigorate partners and their staff. The sessions will help maintain a brand focus and will aid cross -selling, visitor satisfaction and extend visitor length of stay and spending. 192 6. Brand Organization: Excellence Behind the Scenes Timing: Commence within the first 30 days, then ongoing A brand strategy frequently requires the DMO and its partners to adapt to new circumstances for the brand to attain its true potential. Effectively managing the new brand requires that there be no walls or "silos" in which people and organizations isolate their on -brand actions. Leaders should constantly evaluate how to create a stronger brand community in order to have a better playing field. Ultimately, success goes to those that pay attention to the messages, processes, people, experiences, and priorities that underpin the brand. It's everyone's job to a greater or lesser extent! ❑ Tukwila Brand Manager. Appoint or designate a City staff member with the responsibility to be "brand manager" to ensure optimal internal and external deployment of the brand. This role calls for identifying opportunities and building brand awareness and delivery across the organization and the region, monitor interactions with customers and coach frontline staff and partners in on -brand actions. This is suggested as an extra delegation of responsibility for an already existing position. ❑ Brand Identity Specialist. The responsibility for oversight of the brand identity should be allocated to a City staff member. This person should be responsible for brand communications and reviewing all new executions of the brand by the City and partners. This specialist should be creative, have strong marketing and interpersonal skills and be assertive yet persuasive in dealing with partners to manage and protect the brand. This is suggested as an extra delegation of responsibility for an already existing position. ❑ Product Development/Experiential Focus, Ensure that the responsibilities for facilitating product development and visitor experiences are reflected in the duties of an experienced staff member. ❑ Recruitment. When recruiting staff and volunteers identify those who are passionate about the Tukwila brand, share its values and can speak knowledgably about the signature brand experiences. d Job Descriptions. Ensure that the City's organizational structure and all job descriptions are adjusted where necessary to include responsibilities to support communication and delivery of the brand. d Performance Appraisals. The annual appraisal for all City staff should include an evaluation of their performance in regard to their accurate and creative deployment, management, communication and delivery of the brand, relative to their position. © Constant innovation. Frequently ask staff and partners for their ideas and feedback about how to better communicate and deliver the Tukwila brand experiences. Constantly search for new opportunities for communications, product development, cross -selling, cooperative marketing, information distribution and packaging. 24 7. MEASURING SUCCESS With the brand now launched, it is vital to closely monitor and manage its progress and make adjustments when necessary. This is not necessarily an expensive or time-consuming exercise. While several performance measures such as visitor numbers, overall economic performance, information requests, lodging tax revenue, occupancy levels, visitor spending, event attendance and advertising responses may already be monitored, there are a number of additional brand metrics that should be appraised at least once a year. The following indicators can be used to evaluate the brand beyond normal ROI measures: TUKWILA BRAND IMAGE Monitor shifts in customer/resident attitudes, perceptions. Performance Indicator Brand Awareness Perceptions of Tukwila Actions Monitor and track the unaided awareness and image of Tukwila and its key strengths for target audiences, Monitor shifts in customer/resident attitudes, perceptions, and the image of Tukwila, as well as the sentiments toward Tukwila strengths as a destination. MARKETING PERFORMANCE These relate to the brand's ability to be considered above others in the marketplace and stand for something important in the minds of key audiences. Actions Performance Indicator Customer Profiles Digital Analytics Marketing Programs Market Share Assess shifts in customer profiles and personas, source markets and buying behavior. All digital marketing should be evaluated regularly using Google Analytics and other tools to monitor web traffic, rankings, competitors, links, followers, friends, visitors, likes, key words and SEO, page views and a variety of relevant metrics. Monitor and evaluate performance of tactical marketing across earned, owned and paid channels using accepted industry metrics. However, these should relate to the specific objectives and investments set for each program. Determine Tukwila's share of market compared to key competitors and within key market segments where data is available in regard to visitor volume, length of stay, purpose of visit and spending. 25 • Strategy Implementation Tourism Impacts Monitor the level of success in activating and implementing the recommendations in this strategy. Track factors for success and reasons for gaps in deployment and performance. MonitorTukwila's performance for tourism results in regard to visitor occupancy, spending impacts, visitor volume, overall trends, and visitor shares. STAKEHOLDER SUPPORT These measures relate to the esteem of the brand and the level of understanding, use and support the brand receives from partners, stakeholders and residents. Performance Indicator Community Advocacy Brand Adoption Actions Poll residents every two years to monitor their level of support for Tukwila as a place to visit, live and work. Review commercial, government, cultural, community and event management organizations to gauge the extent of their adoption of the brand - beyond the logo use. Consider the extent and accuracy of their adoption of brand messages, images, and the introduction of new products and experiences. Community Brand Support Conduct a survey of residents, businesses, tourism, government and other interested organizations. This should include assessment of residents' overall image of Tukwila and that of certain key precincts. Repeat every two years. Co-operative Support Stakeholder Feedback Track the level of participation in Tukwila co-operative marketing. Survey key stakeholders, partners, and city messengers to explore and monitor brand and tourism issues. BRAND ADOPTION Evaluate the consistency, accuracy and alignment of the implementation with the brand strategy. Performance Indicator Brand Consistency Actions Review the appearance and content of all appropriate marketing materials produced by partners. Monitor message alignment including those produced outside of the city. 26 Media Coverage Monitor media coverage and content, particularly externally, for its use of the desired brand messages and priorities. Also assess against target media outlets and influencers. BRAND EXPERIENCES Monitor the delivery of brand experiences and the development of new initiatives. Performance Indicator Customer Satisfaction Experience Development Actions Every two years conduct perceptions surveys to monitor satisfaction and attitudes toward Tukwila delivery of experiences for visitors and non -visitors, and the likelihood of visitors returning. Monitor the number of new tourism -related businesses, events, packages and mufti -product offerings to erasure they demonstrate on -brand experiences to successfully meet customer needs. APPENDIX 1: BRAND LAUNCH To launch with volume or not to launch? The debate that often occurs in regard to the best way to release the brand is whether to phase the introduction or whether to go with a big band launch. There are merits in both approaches, but in the end it will be a matter of what is most appropriate in regard to local politics, support, budget, status of marketing materials and collateral. Phased implementation provides time to develop new communications using the brand identity, avoids the demands on staff, vendors and budget. However a phased approach may add confusion with old and new materials in circulation and a loss of focus on the new brand. Consequently, the launch should not be approached in an ad hoc or casual manner. Ideally, it should be conducted when there are tangible examples such as the branded website and materials available demonstrating the new brand identity. Otherwise the logo and tagline get all of the attention. Among the issues to consider are: ■ The Brand Implementation Committee should be actively involved in determining the nature and planning of the launch. ■ initiate one-on-one briefings for key individuals and organizations. This is an ongoing process and will continue long after the launch. The responsibilities for this while led by the City, should also involve committee members. • Ensure that the launch event features a variety of business, government and nonprofit leaders who speak positively about the initiative and where appropriate cite examples of how they will be supporting its development. The active involvement of a variety of key stakeholders builds confidence and unity of purpose. • Conduct the launch when examples of the use of the brand can be demonstrated. This might include the web site, visitors guide, merchandise, display materials, banners, advertising, stationery and examples of future applications. ■ Prepare a brand presentation kit to aid one-on-one presentations and the launch. • Produce giveaways featuring the brand to give to attendees at the launch event. Giveaways could include shirts, caps, buttons, quality bumper stickers, pins, bags and coffee cups. • Do not allow the logo and tagline to absorb the launch focus of attendees and the media Conduct educational workshops for partner staff responsible for marketing. Develop key messages for the launch and consider responses to possible negative comments. Consider a media communications program to promote the brand strategy to local, regional and statewide media. This could include a major feature in the local newspaper that is supported by advertising by key brand partners, including event organizers. Consider a pre -launch briefing with the Editorial Board of the local newspaper • 1 28 1 g6 How These Guidelines Work Tukwila Brand Anatomy What is a Destination Brand? Why Does Tukwila Need a Destination Brand? The Tukwila Brand Signature Experience Themes Emotional Benefits Brand Personality Copy Style Key Words and Phrases Photographic Style Matching Brand Messages to Our Markets Bringing Our Brand Experiences to Lite Visual Elements Logos Logos, Extended Forms Swoosh Effects Colors Ctear Space Minimum Sizes Prohibited Uses Typography The Applied Brand Business Cabinet Rack Brochure Visitors Guide Display Advertising Wayfinding Signage Resources 3 5 5 7 9 11 11 13 13 14 16 17 20 22 24 26 28 29 30 31 34 36 38 40 42 44 2 I TUKWILA BRAND STYLE GUIDE CO How These Guidelines Work The brand strategy provides the directions and ideas for portraying and unifying the experiences of Tukwila. In conjunction with the Tukwila Brand Blueprint, it acts as part of a guidance system to inform communications, experience delivery, product development and public policy programs that affect the local visitor economy. It will shape what we want people to think and feel about Tukwila as a place to visit. The purpose of this Brand Style Guide is to provide examples and ideas of the type of frnages and subjects that should be used to present the Tekwiio brand SOME of the images used in the Guide are from stark images that may feature subjects ad tocatinns outside of the city, and are provided as examples only. 1IUKW1LA BRAND STYLE GUIDE I What is a Destination Brand? A destination brand makes and tuthils a valued promise. 11 is a unique blend of physical, intangible and emotional benefits which dearly differentiate a place from other choices as a visitor destination, importantly, it acts as a guidance system to prioritize and influence every message, process, decision, communication, and investment. Branding can be considered to be the art and science of orchestrating the distinctive messages and experiences that we most want associated with Tukwila to ensure that they are as unifying, compelling, and rewarding as possible. Why Does Tukwila Need a Destination Brand? Competition between places has never been more intense. Our customers have overwhelming choices and are faced with thousands of competing messages every day What they think ofTukwila directly impacts whether they will spend time and money here. To compete in this environment we must be unified and clearly differentiate Tukwila in ways that are personally relevant and compelling. The Tukwila brand provides a unifying umbrella through which we can consistently present the county's leading experiences, words, imagery, products, and distinctive character. T11KW1 A BRAMD $irtE GUIDE 1 5 The Tukwila Brand The Tukwila brand is designed to present the city in a unified manner as an attractive place to visit, live, work and do business. Tukwila offers the greatest concentration of affordable shopping, along with abundant dining, family fun. sports, and opportunities for experiential entertainment in the Pacific Northwest. With representation from cultures from around the world, Tukwila is a hub of multi- culturalism in the Seattle area. For: People seeking outstanding shopping, family entertainment or fun with friends in the Seattle Metro °nay: Tukwila Provides: The retail - entertainment district with the most easily accessible, affordable and convenient opportunities, which is... Where they Feel a sense of: Excitement, fun, camaraderie, and relaxation Brand Essence: Accessible fun Tll6WILA BRAND STYLE GUIDE 1 7 Signature Experience Themes just as a handwritten signature is the distinctive mark of an individual, signature experiences are the distinctive encounters or interactions that convey the distinctiveness ofTukwila's destination brand. Key Experience Themes These themes should receive greatest prominence in future marketing communications. partner outreach and product development investments. Some will be emphasized more than others depending upon the target audience and the objectives that are being addressed at the time. • Family Entertainment: Tukwila has Seattle Metro's most accessible, convenient and affordable fun for all. ages. • Shopping: Tukwila has the Northwest's largest concentration of affordable shopping opportunities. • Fun with Friends: Tukwila is the ideal place for fun with friends, day and night. Complementary Experience Themes These are the experience themes that play a support role for Tukwilas Key Experience Themes and may not always be a leading focus far communications and investment_ • Accessible: With dose proximity to key markets, excellent public transport, ctaseness to SeaTac .and convenient Freeway access, Tukwila is easily accessed. • Multi -cultural: With representation from cultures around the world It's easy to find exotic authentic cuisine, colorful events and crafts. • Events: There's airways something happening with community events and festivals. • Outdoor Recreation: Excellent parks, greenways and trails, and the Tukwila Pond that are ideal for active recreation or just admiring view_ TUKWILA BRAND STYLE GUIDE 1 9 Emotional Benefits Emotional benefits reflect haw we want Tukwila's customers to feel through theircontact and experiences with the city. The Tukwila brand provides a sense of • Fun & Excitement: days packed with exciting encounters whether tasting new food, exhilaration of 'lying-, laughing with friends, cheering at events, or the pleasures of dis€overing bargains. • Relaxation P. Escape: a few' hours era few days here away from the stress of the ev- eryday can give you a new lease on fife. • Camaraderie & Togetherness: time here sparkcloser personal connections that roster togetherness and camaraderie among friends and family. Brand Personality Our brand personality describes the characteristics and traits of Tukwila as if it were a person. These traits influence the feel and tone of voice we use in communications_ Tukwila brand personality is: • Casual & Relaxed • Eclectic & Diverse • Engaging & Sharingg • Fun & Exciting • Energetic & Colorful • Welcoming & Friendly TUKWILA NANO SME WIIOE I 11 Copy Style Tukwila brand will be imbedded In the copy for brochures, web sites. advertising, online communications and cohateraI materials_ Wherever possible, copy should describe experiences with active -oriented and evocative language to provide a Feel For what the reader will experience. Importantly, it must make the reader feel as though they're already enjoying the sights, sounds, smells, and sensations of Tukwila. Copy should always be written in a friendly, relaxed, informative, and unpretentious manner to match our personality. It should be conversational and create the Feel and tone of a one-on-one conversation. It should be enticing and motivational, yet realistic and factual, It must not contain hype. Key Words and Phrases The Fallowing are some of the key words and phrases that are Important when communicating the Tukwila brand. Accessible 1 Affordable 1 AR in ane plar__ I Ideal Base Celebrate 1 Community Spirit 1 Convenient 1 Discover Diverse C Rejuvenating 1 Easy I Eclectic Enriching Escape 1 Exciting Exhilarating I Ex stir_ Fun 1 1 Genuine 1 Camaraderie Immerse Yourself 1 VALUE FOR MONEY 04 1 Savor Open Air 1 Trendy 1 Colorful Refreshing Vibrant 1 Revitalizing 1 RECHARGE 1 Peaceful Trails TUKWILA BRARM STYLE GUIDE 1 13 Nigh quaff y_ : phy can be one a e communication elements in the la brand toolkit. This is because our distinctive sense of place, seasons, moods scopes and activities make Tukwila extremely photogenic. Questioner to ask when selecting images to reflect the brand are: SoUNOT.Ar[J Are the images believable? Are these real people doing real things? Do the subjects took natural and not posed? Are the subjects doing something interesting? Will the photographs resonate with the target audience? Do they have a WOW factor? Do they have a strong "wish you were here" flavor? BRAND ST L.E GUI Q 01 0) Matching Brand Messages to Our Markets These are the grey messages that should be conveyed to target audiences. Each target audience will be fine-tuned annually according to available budgets, opportunities. and events. MARKET KEY MESSAGE All Markets Tukwila is the Seattle Metro's most accessible, convenient and affordable Fun destination for alt ages. Tukwita is the hub of multi-culturalism in the South Seattle area Family Fun Tukwila is the center of family -friendly activities. Discover a wide variety of Family-oriented shopping and dining, active sports venues, outdoor recreation and exciting entertainment. Shopping Enthusiasts Southcenter has the Largest concentration of value - oriented shopping and dining in the Seattle Metro, The vast Southcenter Shopping District has well over 55o brand name stares. It offers the type of 'one stop' shopping that is unique in WA. Millenniats Day and night, every season of the year, you'll find abundant, affordable restaurants, exciting entertainment and sports, as well as great brew pubs. International Tukwila is very chose to SeaTac and is the ideal place for outstanding brand bargains and myriad exciting places to enjoy between flights. Bringing Cur r Brand Experiences to Life Consistently delivering memorable brand experiences will require a 360° focus invoving many partners. The programs for activating these experiences and bringing ow signature brand experiences to life are outlined in the Tukwila Brand Blueprint. They address: • Attractions and activities • Outdoor recreation • Cultural attractions • Placemaldng and wayfinding • Lodging, restaurants and hospitality 16 I rUKy,1Lh BRAND STYLE GUIDE TLPKW?LA BRAND STYLE GUIDE 1 17 Logos There are five logos that are used to identify and promote the City of Tukwila. Each include extended forms to suit specific application formats. The five logos and their extended forms may be reproduced in single color: btack on white backgrounds or white on dark backgrounds. Pulsar The pulsar symbol represents a convergence of energies, a blend of cultures and the spark of creative expression. It also loosely represents a circling of a destination on a map or converging roads and paths. It can be used as an isolated graphic punctuation or partially crapped as a dramatic graphic motif. Logotype The logotype suggests simplicity, approachability and artistic expression. I can be used as a subtle stand alone identifier or paired together with the pulsar for a stronger brand message, 20 1 TUKWILA NANO STYLE GUIDE Tukwila Horizontal Logo Used as the predominant version in applications where the brand needs to be evident and where vertical clear space is limited. r$T41(.1Alila Stacked Logo Used for the same reasons as the horizontal logo except for applications where horizontal clear space is limited and vertical dear space is ample. It is considered subordinate to the horizontal logo but should be used to suit the application,. Stacked Logo Odternate) Primarily ,used for small applications that are intended to reinforce the flavor of the brand. ft may be used for larger applications where there is a desire to showcase the pulsar. 1T&wik TUKWILA BRAND STYLE GUIDE 1 21 Logos: Extended Forms Pulsar For rose in full color applications fi With state Black against extension white N jA Logotype Ti41(wila Tukwila Tutkwila WAS 111t TOM Horizontal Logo (5-1111(vvila CTit1'i Stacked Logo Stacked Logo (Alternate) 22 1 TVKAILA BRAND STYLE TiJIOE Titiclivila Tukwila TKkwila 'NTS ••lii•• (44) 41) White against black White against colors and textures (see last item on page 30) TLIKWILA BRAND STYLE GUIDE 1 23 Swoosh Effects Poations of the pulsar can he cropped and positioned for dramatic swoosh effects. When used in this manner, the end result should obscure the pulsar a minimum of qo%. Pulsar is obscured Less than 40% Pulsar is Obscured more thea IO% 24 I TUKWILA BRAND SME GUIDE TUK'H10, BRAND STYLE GUIDE I 2S Tukwila 26 1 TUKWILA BRAND STYLE GUIDE Colors The Tukwila Brand is supported by primary, secondary and gradient colors. These color sets reflect the diaraeter of Tukwila and should never be altered or deviated from at any time. The primary set includes ten colors including black and white, These colors are used to represent each of the logos in their approved multiple color formats. The secondary set consists of screen tints of the prirnary set. These are to support graphic articulation. The gradients are blended composites of the primary colors and are used to articulate the rings in Itie pulsar symboL All colors are broken down into reproduction formulas for print/painted mediums (COVE), digital processes (RGB) and web media (HEX). Primary Secondary Gradients wrr 77Niofo me 97A35L'.S7 NEJL fier A'7 erne ace oh74An H of *ANEEi Pair Mt Chas% ressWo PG® L7y414041 I L .4901,11 Moor CM wtaysro PLE 21.9,1342) NEIf FRDEh7 O M *Ow* 1/▪ ER FTk3d41I no+ c o Rf IIT$ t14rn7=aa H EX itiogi6C GIM vutoldoola moo wvrre1,4 xFx arltrrrr era 5P/s175 [ref nhyghns RGB 357x3= w rs xytFHu WIMP GPM crbhro HF1 =75f577=73 NFI :F1ff Fier _ moY {a% ]o% fr% ® wx )O% sr% sox 70% aa% 3o% 704 so% ;.s 13% r5% 30% p5r.. 30% as% iss% 30% ns% air% la% es% I5% 5 5' Gradient 1 Gradient a I sem+ Gradient 3 TUKWILA BRAND STYLE. GUIDE 1 27 Clear Space The clear space or no -invade area around the logos must be maintained at all Limes. These areas must never be Invaded by other graphics, borders or photographic elements. The X boxes define the minimum clear space required from the edges of the logos and the definable outer edge ofa background fretd or the nearest edge of another graphic or visual element. x x WASH1tl.GTgtl x x 28 1 TUKWILA BRAND STYLE GUIDE Auks HI NG7bN X Mitlimost RD We* MAralik Minimum Sizes Logos that include "Washington" shall never be reproduced where "Tukwila" is less than 2.1/13" in length. Logos that are without "Washington' shall never be :reproduced where "Tukwila is Tess than 11/2" in length. An isolated pulsar shall never be reproduced less than a/4" in Length. Minimum size may also be determined by the quality of specifc reproduction process, background contrast or final output resolution. All applications of the logos shall be clean, crisp and Fully legible. t h' Ti.4kwiir T krn'41c TUKWILA BRAND STYLE GUIDE I 29 Prohibited Use - Wekorne to T1l wilit Tlkwilet 01TAkivilia Do not rearrange or change colors. Do not obscure any part of the Logo with imagery. Do not rearrange or change elements. Do not inwade clear space. 4)1741(wiiet OTC4killik Do not use a single color other than black on white unless otherwise indicated in this guide NT - Sky Diving Do not rotate the logo. toTtkwik Do not add a graphic drop Shadow to the logo, 30 I TUKWILA. BRAND STYLE GUIDE Do not use the logo within another Logo or identity 6-Foolot Do not use the color logo against a background color other than white. black or a light neutral texture. Donot squeeze or stretch the logo. Do not outgne any part of the logo. Do not use white logos against low contrasting colors or complicated textures.. Typography Typography is a powerful tool used to support the Tukwila brand and should be used in alt forms of wisual communications to maintain a strong and oniMed brand expression. Meta is the primary, font family used to support the Tukwila brand in all marketing communications such es ads, brochures and other forms of pont and digital mediums - For day-to-day correspondence. use Calibri which is part Grille standard haicrasatt tont library. Even though it slightly different, it aligns well with Mela and is available to correspondence recipients so your documents will not default to a random Font on their system. Calibri numbers are a good alternative to use with Meta. They are the traditional "in fine' format as opposed to Metas "hanging figure" Format. Suomi Hand is the Font that the logotype was based on, It may be used for brand sub heads or short captions, but it is recommended that 11 be used sparingly and only for special treatments. Meta Normal* ABCDEFGH1JKLMNOP abcdefghijklmnlmnop 1234,56789o&@ Meta OT ABCDEFGH!JKLMNOP abcdefghijkfmnfrnnop 12345678908 Meta Bold ABCDEFGHIJKLMNOP abcdefghijklmnlmnop 1234567890&@ Suomi Hand / �/r 1150E 6 <LM �} f Abrofef9hi,ornia ..dr Calibri Regular* ABCDEFGHIJKLMNOP abcdefghijkimnlmnop 1234567890&@ Calibri italic ABCDEFGHIJKLMNOP abcdefghijkimnimnap 1234567890&@ Calibri Bold ABCDEFGH1JKLMN0P abcdefghijk1mnImnop 1234567890&[ .Includes additional font versions. All tants can be purchased from myfones.cam and fants.conr. TUKWILA BRAND STY7E. GUIDE I 31 Ni Brand Applications Business Cabinet Le'rerhead 11410•116t. arr...t r.wx.. �yµ Envelope c��i�kw11A Ole .111.111 rsrob•MIL biblibmr. tbNiklmi rraoks 1 Wag babes aha, K rum tIV19 aJa3-11 Der afTWeL * UPC. gona.Tin rtiQ 'drF 'NR el -A1 _. i_.'0 E-mail Signature araredon J. Mires e, rrns a.at«n Manager LOTiitiNik 34 1 IUXWIIA BRAND STYLE GLIDE TUKWILA BRAND STYLE GUIDE I 35 A Bold Caption Sets The Message In Motion Rack Brochure Ins+de Spread An isolated'sidteneent puts env hn54 on a key Ter bvdfar ortrilhute or pew o) irleerest TTt,E_r ip$um dolor sit enol, consedehtn adpatlllg eritsed dim usurer rah nismod linpdsrd el. +Borrel &lore rrrasra rn era t vol -spat cond•Tier C,aptson Carries the (Message &len ad mtmm renL&' , e -ss rostrurt [herd ;allnn r sysfipit Whtrtis nis° uL a4q.ni2 ez ea rommodn at Chis Bales lei even inure dolor in hendreol in veR es5e rna°2sIie ennser ua°. vel ilium dabre eu Il'd fa diets al veno eros et arunxan el halo olio Mande prarsent Iuptalum urldelerit augwedun. fenis Spec rsit a so daSrns ..... adipisdng eN_ Sed dam nomsmmg nihh euismad credunt ut laoreet dna mare aliquam end volutpaL lA eriai ervm ad minim venom. gain 'untold eerd LLam inIp rmrm s>seigil Cover panel 315 I TUKWILA BUM SME GUIDE toren ipsum dolor sit arnet coreectetuer a3ryrsdng e5R, ud Crum nommen,. nibh Hamad linddunl ut honer dolma, mama arquam era° volutpat. A Second -Tier Capbon Features More Attributes IIA tots: earn ad minim venim lours nnstsud meal talion ullarrnorper eastipit tdborts ns! ut aliauip oo ea comrrodo cansegval. Dais a mem net corn nitre dear it hmdnerit In vulP4zle veli esse moles& comm.% vel ilham dnlore r� rersiar nulla fadliss at sem oro Dlandn gratIenr lupalorn fznl delenit auex dui€ ores 'Nu, Solar sit Amer, can ecfetuea adpsring diL sed dram ranummy r. trh eursr,od :incident ul A Second -Tier Caption Summarizes the Message Ik »%i nem ad maim venom gr.is nosrmd eaeen Wen ullarmarrer Sun eit Inbneiis nis! ut atirpep es ea commode cortsmal. DIAS Bittern vel ever inure rigor m hendrern n vulpurale vet Tt¢d•Tkr Caption rtsse mokstie coraegoat, 'eel .Sour &Bova es 'e r ar ro-na rac3reugat rd 1.3ti>5 at veru eros et anvmsan el iusla ado dgrqual, vel Burrs da!are ea rengiat nub radlsis at +oro ems ecumoan H knin Mi' osis at nem eras el accumsan el iasto oda digguar, vet durea dealt eU Feuelal nurla Fadrnis a° vera ern merman el An dsniatrd orrrfereeM puts emphuse5 un key Tukxdfo oetrihute erpolnt of Sourest. '06'433 -IFS I illkWiraea.gov EMKWMIA BRAND STYLE GUIDE 1 37 Visitors Guide 38 1 TJK'' 'ILA &RANO STYLE GUIDE N SmaII SLJV TIIKWILA BRA D STYLE GUIDE I 39 Display Advertising Images included in display advertising should tell Tukwila's story as a friendly and welcoming place for fun wall friends. outstanding shopping and family entertainment. Copy should be concise and with an informal tone. Floating captions should include as Few words es possible — less is always more. Tukwita's tourism URL should be included in all ads. Online ads should include website links and key social media icons. Campaign Header Her: slmun e , I wi 1ig41a i[�5e[le#�nYSYSf L dk4 bl Pi5a10 l prim ere neYue. Draws swells nes 529111ih maw. VesRYe 52 M'n IV5u+`IOW a i.$1.*H frons bowl p ... 2. tluhur pis anus !Innen lnss. Lyme wawa_ kkq urn et tial tel my {rnymppprypp5ypreh Velb1 ei5 >d Twig an lIMAM Ibidhen 44.11. ird.d.n laws. r`° pa. vssobuhe Half Page Ad FIJI' ?age Mr.. 40 1 TUKWILA BRAND SME GUIDE TUKWILA BRAND STYLE GUIDE 1 11 Wayfinding Sig,rldge Wayfinding signage is an important part of community place -making -Aesthetically, it helps create a unique experience of plate. Functionally, it provides efficient guidance through a community and to destinations within it. Two key components of a wayfnding system are guide signs which include vehicular and pedestrian direttionals, and identity signs which include area gateways and faciEity identifiers- The effectiveness of the entire system is dependent an a well-planned wayfinding strategy- placement, messaging and legibility. *Concepts Only: Not for Actual Usage T Comm Center E Flight Museum Foster Golf Downtown 4 TkwtI* 42 1 TU%WILA BRAND STYLE GUIDE Ni Large Gateway Monument Small Gateway Monument JP TUKWILA BRAND STYLE GUIDE I 43 Resources For more information and assistance regarding adaption and use of the Tukwila brand and visual identity, e-mail us at the City of Tukwila: brandon.nitestgtukvrilawa.gov The Tukwila brand strategy was created following extensive research and community consultation by Total Destination Marketing. nssenatIon&anding.cam The brand identities, graphic assets and brand style guide were designed by Axia Creative, Inc PadaCrea6ve.com 44 1 TUKW1LA RANO STYLE GUIDE 7UkYAtA MOD STYLE 6U1Ot 1 45 City of Tukwila 6200 Southcenter Blvd. Tukwila, WA 98288 tukwilawa.gov 222 The City of Tukwila congratulates the 2017 winners of the King County Executive's Small Business Awards. Small Business of the Year ODIN BREWERY odinbrewing.com 402 Baker Blvd, Tukwila, WA Exporting Small Business of the Year INDUSTRIAL REVOLUTION industrialrev. com 5835 Segale Park Drive C, Tukwila, WA Green Small Business of the Year PACIFIC RIM ENVIRONMENTAL pacrimenv.com 6510 SouthcenterBlvd, Tukwila, WA Tukwila;wila Interested in bringing your business to Tukwila? Call Brandon Miles, Mayor's Office at (206) 431-3684. Tu Icw'r�ella. gov 224 City Council Presentation (i."-NTIk..wdot Branding Update Branding Project What is Branding? "Branding is what people say about you when you aren't in the room." Branding Project What is Branding? Alignment of activities. Touchpoints. It's not just a logo and a wordmark. It's what you want to be known for. Marketing and Branding are not the same. Distinction N CD Branding Update Process Step 1 Assessment and Audit Action and Afterwards Adoption and Additudes Analysis and Advantage Alignment Activation Articulate Step S Engagement ■ Interviews (42) ■ Workshop (20) ■ Destination Assessment ■ Community - Stakeholder Survey (233) ■ Seattle Metro Research (n1,400) ■ Tukwila Residents (Image Research n174) ■ BAC and City Council Meetings ■ Stakeholder Check In Destination Assessment Strengths ✓ Getting There: Rated Excellent - access, multi transport options, free parking, less stressful ✓ Attractions & Activities: Rated Excellent — Shopping District, Museum of Flight, Family fun ✓ Family Entertainment: Rated Excellent — iFLY, Family Fun Center, Round 1, etc — emerging competitive edge ✓ Racial and Ethnic Diversity: High recognition / support from locals, few visitor experiences, limited cultural expression — conduct a cultural audit of community Destination Assessment Needs Improvement ✓ Placemaking: Street vibrancy, banners, flower baskets, public art ✓ Community-based Market: No farmer's, community or craft market ✓ Public Events Venues: Need for public gathering places for events of all sizes in Shopping District ✓ Tukwila Pond: Many interviewed support development of Pond as green space and gathering place ✓ Pedestrian Street: Dedicated to outdoor dining, bars, entertainment, playgrounds, and open space for small iFly Seattle events, opportunity for independent ethnic restaurants Tukwila's Brand Story Tukwila is the Seattle Metro's most accessible, convenient and affordable fun destination for all ages. You'll find the Northwest's greatest concentration of affordable shopping, along with abundant dining, family fun, sports, and opportunities for experiential entertainment. With representation from cultures from around the world, Tukwila is the hub of multi-culturalism in the Seattle area. The brand essence is: Accessible fun Brand Pillars: Signature Experiences: Accessible Fun: Brand Platform i-,-��IIIIII` y!I %iiaallitIll�lllp 1411IIu1 ,,,Nin ///I/11lffllltllla7iy;rv" IIr4MW,,*J Development Emotional Benefits We want visitors to feel a sense of .... Fun & Excitement Camaraderie & Togetherness Relaxation & Escape Brand Documentation Tukwila, WA Brand Checklists November 2017 The Brand and Messaging How to deploy and manage the brand Ti4kwila Brand Style Guide How to manage the visual identity Tukwila, WA Brand Checklists November 2017 How to Deliver Tukwila Brand Experiences Brand Experience Delivery ■ Attractors and Activities ■ Cultural Experiences and Events ■ Infrastructure and Amenities ■ Placemaking ■ Wayfinding and Signage 1-Triti(viiittk u KW 1 LA Concept 1 Concept 2 TUKWILA Concept 3 / Thkvikt Tip wi o� Swoosh Effects Swoosh Effects Portions of the pulsar can be cropped and positioned for dramatic swoosh effects. When used in this manner, the end result should obscure the pulsar a minimum of do%. 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Ouis autem vel euro inure dolor In hendrerit in Ft esse rnolestie consequat, vel ilium dolore eu la facitisis at vero eros et accumsan et iusto odio ul blandrt praesent luptatum zml delenit augue dais. n Is for Sped& dolor sit emet, cons -... adipiscing elit, sed diem nontlnmy nibh euismod tintldunt ul laoreet dolore magna atiquam Brat volutpat. tit wisi enim ad minim veniam. quis nostrud exerti Mon ullamvlutp carper suscipit Lorem ipsum dolor sit emet, consectetuer adipiscing elit, sed diem nonummy nibh euismod tincidunt ut faoreet dolore magna aliquam erat volutpat A Second -Tier Caption Features More Attributes 111 wisi enim ad minim veniam, quis nostrud exert tation ullamcorper susdp t lobortis nisl at aiioulp ex ea commodo consequat. Oslo autem vel eum blare dolor in hendredt in vulputate velit esse molestie consequat, vel'illum dolore eu feugiat nulla tacilisis at vein ero. 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Vestibulum quis augue sit amet ipsum tweet pretium. tukwilawe.gov T Kt'ii1A Check in with City Council • Project Kickoff • Completion of Studies • Brand Essence • Visual Marks • Final Presentation To move forward with the concept presented to you this evening, the City Council is being asked to make a motion to: "Endorse the Brand Blueprint, Brand Checklist and Brand Style Guide as prepared by Total Destination Marketing to be used to promote City tourism for both daytime and overnight visitors:" 250 f T kwi City Council Community Development & Neighborhoods Committee COMMUNITY DEVELOPMENT & NEIGHBORHOODS COMMITTEE Meeting Minutes November27, 2017-.5:30 p.m. - Hazelnut Conference Room, City Hall Councilmembers: Kathy Hougardy, Chair, Verna Seal, Kate Kruller Staff: David Cline, Rachel Bianchi, Brandon Miles, Jack Pace, Moira Bradshaw, Stacy Hansen Guests: Richard Liu, Bellwether Housing; Jonathan Smith, Bellwether Housing; Alyssa Alcantara, Bellwether Housing, Charis Chin, Human Services Advisory Board; Jan Bolerjack, Human Services Advisory Board; Zak Idan, resident. CALL TO ORDER: Chair Hougardy called the meeting to order at 5:32 p.m, I. BUSINESS AGENDA A. Tourism and Economic development Branding Staff is seeking Council approval of a Brand Blueprint, Checklist, and Style Guide culminating *from the work performed by Total Destination Marketing (TDM) over the course of 2017. TDM was hired by the City for branding and marketingservices, and the project included stakeholder interviews, focus groups, a destination assessment, surveys, and an advisory committee. The City Council has been involved in decision-making about the branding throughout the year, most recently via approval of a brand mark/logo on October 2, 2017. Pending Council approval of the three brand documents, staff will develop an action plan for implementation. Councilmember Seal clarified that the brand is to be used for day marketing. Councilmember Hougardy asked about the existing monument signs. Staff clarified that this effort is not being proposed for any monument signs, Councilmember Hougardy asked what happens to the Brand Advisory Committee at this point. Staff suggested that they be transitioned to a smaller group called a Brand Leadership Committee that provides ongoing advice for the next one to two years. Additionally, regular meetings with stakeholders will continue during the implementation phase. Councilmember Hougardy asked that the material be shared with the council in advance of the December 11 packet since it is being contemplated for adoption on Decem ber 11 at the special meeting. UNANIMOUS APPROVAL. FORWARD TO DECEMBER 11, 2017 COMMITTEE OF THE WHOLE. B. Ordinance: Develo ment A reement with Bel wether Housi Staff is seeking Council approval of an ordinance to enter into a Development Agreement (DA) with Bellwether Housing for an affordable housing project to be located on South 152nd Street, bordered by the Avalon, Ambassador Gardens, and Seasons apartment complexes. Bellwether would like the City to modify its existing High Density Residential (HDR) regulations via the development agreement process to allow them to achieve a financially viable project that is in character with a transit oriented development. In 2016, the Council expressed support for 251 252 COUNCIL AGENDA SYNOPSIS Meeting Date Prepared by Mayor's review Causal review 12/11/17 S H`` i-- D L _ 12-11-17 Moliotr Date 12-11-17 ❑ Resolsation APtg Date [] Ordinance M/g Date ❑ BidAward Mtg Date ❑ PttlilirHearing AN Dale C \'1 (;()Ry 11 Discussion 11 • ()Met- h ilg Date Mtg AItg Dale ITEM INFORMATION ITEM No. 4.D. & Spec 3.B. 253 S]'.II I, SPONSOR: STACY HANSEN ORIGINAL DATE: 12/11/17 AGENDA ITEM TTFLE Lease for Way Back Inn, Gregor House 12-11-17 Moliotr Date 12-11-17 ❑ Resolsation APtg Date [] Ordinance M/g Date ❑ BidAward Mtg Date ❑ PttlilirHearing AN Dale C \'1 (;()Ry 11 Discussion 11 • ()Met- h ilg Date Mtg AItg Dale SRsNitiOlt ❑Costner! ❑HR ❑DCD Firkin ❑I'&R ❑Police ❑PI#:`. ❑Cour/ iIM'ayor .e ❑Fin. NTS SPONSOR'S This item is to approve a 5 -year lease with the Way Back Inn on the Gregor House located SUMMARY at 14239 42"d Ave. S. The Way Back Inn provides housing to Tukwila families experiencing homelessness and has partnered with the City of Tukwila on this effort for more than 15 years. REVIEWED IW • C.O.W. Mtg. Fl, CDN Comm ❑ Finance Comm. ❑ Parks Comm. COMMITTEE CHAIR: HOUGARDY ❑ Public Safety Conlin. ❑ Trans &Infrastructure DATE: 11-27-17 ❑ Arts Comm. MI Planning Comm. RECOMMENDATIONS; SPONSOR/ADMIN. COMMITTEE Mayor's Office Unanimous Approval; Forward to C.O.W. & Special Meeting COST IMPACT / FUND SOURCE EXPENDITURE REQUIRED AMOUNT BUDGETED APPROPRIATION REQUIRED So $o So Fund Source: Comments: MTG. DATE RECORD OF COUNCIL ACTION 12/11/17 MTG. DATE ATTACHMENTS 12/11/17 Informational Memorandum dated 11-13-17 Gregor House Lease Minutes from the CDN committee meeting of 11-27-17 253 254 Cit of Tukwila Allan Ekberg, Mayor INFORMATIONAL MEMORANDUM TO: Community Development and Neighborhoods Committee FROM: Stacy Hansen, Human Service Program Coordinator CC: Mayor Ekberg DATE: November 1, 2017 SUBJECT: Lease for Way Back Inn, Gregor House ISSUE Staff discussed the development of a five-year lease with the Way Back Inn for Gregor House at CDN on October 25, 2017. Since there was committee consensus to move forward with a five- year lease, we are returning with the lease for review and approval to move forward. BACKGROUND The City has worked with the Way Back Inn organization for more than 15 years. Way Back inn provides short term housing for homeless families with children at the properties they manage, including three properties owned by the City of Tukwila. Way Back Inn already has long-term leases for two other City of Tukwila owned homes: • Hartnett Manor, next to the Winter Garden has a 10 -year lease with the City, which ends in November of 2021, • Kennedy Cottage, near 42nd Ave. S. and Southcenter Boulevard, is currently in a five-year lease, which ends in October of 2018 The Gregor House is currently without a lease as it has been uncertain whether the property would be used for Tukwila Village or if the Tukwila School District wanted to purchase it, Both Tukwila Village and the District have confirmed there are no plans to purchase the property. DISCUSSION Recently Human Services prepared a memo for the Council outlining what activities were in place to address homelessness. The Way Back Inn was included as a provider to keep families from living on the street and offering a brief respite to help them return to permanent housing. In 2016, the Way Back Inn served 59 residents. 13 families moved in and 11 moved out successfully. In 2015 11 families exited with nine of them moving into permanent housing. Typically, families are provided 90 bed nights at Gregor House, resulting in more than 5,000 bed nights a year for families that might otherwise be homeless, Through the Human Services Division, the City contracts with the Way Back Inn for $9,000 a year to cover the utilities including, water, sewer, and waste management. They have been excellent stewards of the properties. FINANCIAL IMPACT A long-term lease would commit the City to use of this property for homelessness intervention/prevention and thus the property would not be available for any other development during the length of the lease. RECOMMENDATION Council committee is being asked to approve the 5 -year lease with the Way Back Inn on the Gregor House and consider this item at the December 11, 2017 Committee of the Whole meeting and Special Meeting to follow that same night. ATTACHMENTS Way Back Inn Gregor House Lease_ 255 256 RESIDENTIAL_ LEASE AGREEMENT GREGOR HOUSE THIS AGREEMENT is made on January 1, 2018, between the City of Tukwila, a Washington municipal corporation, as "Lessor," and the Way Back lnn, a Washington non-profit, as "Lessee" (collectively, the "Parties"). WHEREAS, homelessness continues to be an issue for residents of the City of Tukwila and the greater community at large; and WHEREAS, Lessor, a Washington rnunicipal corporation, has determined that the provision of transitional housing to homeless and impoverished members of the community serves a fundamental governmental purpose as it protects the public health, safety, and welfare; and WHEREAS, Lessee is a Washington non-profit corporation that provides temporary and transitional housing to the homeless; NOW, THEREFORE, the Parties agree as follows: PREMISES: Lessor shall lease to Lessee the residence currently situated at 14239 42i'd Avenue South, Tukwila, Washington ("Premises"). 2. TERM: The term of this lease shall be for five (5) years, commencing on January 1, 2018, and shall terminate on December 31, 2022, in accordance with the termination provisions set forth in paragraph 19, unless sooner terminated as a result of Lessee's default hereunder. The Lessor reserves the right to terminate the lease prior to the completion of the one-year term at any time for any reason with ninety (90) days' notice. 3. POSSESSION: Lessee shall be deemed to have accepted possession of the leased premises in an "as -is" condition. Lessor has made no representations to Lessee respecting the condition of the lease premises. 4. CONSIDERATION: In consideration of Lessee providing housing to homeless members of the Tukwila community, Lessee may occupy the leased premises rent free for the duration of this Lease; provided, Lessee shall make any and all necessary improvements to the Premises, including the residence located thereon, at Lessee's sole expense. Such improvements shall not be commenced without the express written consent of Lessor and shall be subject to final inspection and the approval of the Lessor. Further, Lessee shall pay all costs associated with or arising out of the maintenance and operation of the leased Premises as set forth herein. 5. USE: Lessee shall use the leased premises to provide free, temporary single-family dwellings for homeless families with children whose income falls below 50% of the King County median household income, and all current uses incidental thereto, Page l of 5 257 and for no other purpose without first obtaining Lessor's prior written consent. Families housed by Lessee at Lessee shall screen all housing applicants to ensure that applicants meet the income qualifications set forth herein. Lessee shall provide Lessor with an annual report each year reflecting data regarding the populations served by Lessee at the Premises. 6. LESSEE MAINTENANCE AND REPAIR RESPONSILIBITY: Lessee shall, when and if needed, at Lessee's sole expense, make any and all necessary repairs to the leased premises and every part thereof. Lessee shall maintain the leased Premises in neat, clean, sanitary condition. Lessee shall surrender the leased Premises to Lessor in good condition upon the termination of this lease, reasonable wear and tear expected, 7. UTILITIES: Lessee shall pay prior to delinquency for all heat, light, water, and other utility services supplied to the leased premises. 8. ALTERATIONS AND ADDITIONS BY LESSEE. After obtaining the prior consent of Lessor, Lessee may make, at its sole expense, such additional improvements or alterations to the leased premises, which it may deem necessary or desirable. Any repairs or new construction by Lessee shall be done in conformity with plans and specifications approved by Lessor. All work performed shall be done in a workmanlike manner and shall become the property of the Lessor, 9. LIENS: Lessee shall keep the leased premises free from any liens arising out of any work performed, materials furnished, or obligations incurred by Lessee. 10. INSURANCE: Lessee shall procure and maintain for the duration of this Lease, insurance against claims for injuries to persons or damage to property which may arise from or in connection with the Lessee's operation and use of the leased Premises. Lessee's maintenance of insurance as required by this Agreement shall not be construed to limit the liability of the Lessee to the coverage provided by such insurance, or otherwise limit the Lessor's recourse to any remedy available at law or in equity. Lessee shall maintain Commercial General Liability insurance written with Limits no less than $1,000,000 each occurrence, $2,000,000 general aggregate. Commercial General Liability insurance shall be at least as broad as Insurance Services Office (ISO) occurrence form CG 00 01 and shall cover premises and contractual liability. The Lessor shall be named as an additional insured an Lessee's Commercial General Liability insurance policy using ISO Additional Insured -Managers or Lessors of Premises Form CG 20 11, or a substitute endorsement providing at least as broad coverage. Lessee shall also maintain property insurance, which shall be written covering the full value of Lessee's property and improvements with no coinsurance provisions. Property insurance shall be written on an all risk basis. The Lessee's Commercial General Liability insurance policy or policies are to contain, or be endorsed to contain, that they shall be primary insurance as respect the Lessor. Any Insurance, self-insurance, or self-insured pool coverage maintained by the Lessor shall be excess of the Lessee's Page 2 of 5 258 insurance and shall not contribute with it. Insurance is to be placed with insurers with a current A.M. Best rating of not less than A: VII. Lessee shall furnish the Lessor with original certificates and a copy of the amendatory endorsements, including, but not necessarily limited to, the additional insured endorsement, evidencing the insurance requirements of the Lessee. Lessee and Lessor hereby release and discharge each other from all claims, losses and liabilities arising from or caused by any hazard covered by property insurance on or in connection with the premises or said building. This release shall apply only to the extent that such claim, loss or liability is covered by insurance. The Lessee shall provide the Lessor with written notice of any policy cancellation within two (2) business days of their receipt of such notice. Failure on the part of the Lessee to maintain the insurance as required shall constitute a material breach of lease, upon which the Lessor may, after giving five (5) business days' notice to the Lessee to correct the breach, terminate the Lease or, at its discretion, procure or renew such insurance and pay any and all premiums in connection therewith, with any sums so expended to be repaid to the Lessor on demand. If the Lessee maintains higher insurance limits than the minimums shown above, the Lessor shall be insured for the full available limits of Commercial General and Excess or Umbrella liability maintained by the Lessee, irrespective of whether such limits maintained by the Lessee are greater than those required by this contract or whether any certificate of insurance furnished to the Lessor evidences limits of liability lower than those maintained by the Lessee. During the term of this Lease, the Lessor shall maintain all-risk property insurance covering the residence located on the Premises for its full replacement value. Lessee expressly agrees that should damage arise to the Premises or residence that is covered by Lessor's insurance but not Lessee's, Lessee shall reimburse Lessor for the cost of Lessor's deducible. Such reimbursement shall be made within thirty (30) days of Lessor's written request for reimbursement. 11. INDEMNIFICATION: The Way Back Inn hereby releases, discharges, defends, indemnifies and holds harmless the Lessor, and its agents, contractors, and others from any and all claims, costs (including attorneys' fees), and liability, arising in any manner, including, but not limited to, those arising from injury or death to persons or damage to property occasioned by any act, omission or failure of the Way Back Inn, its officers, agents or employees, whether they be direct or indirect. 12. ASSIGNMENT AND SUBLETTING: Lessee shall not assign this lease or any part thereof, either by operation of law or otherwise, without first obtaining the prior written consent of Lessor. 13. DEFAULT: Failure by Lessee to observe or perform any of the covenants, conditions, or provisions of this lease, where such failure shall continue for a period of ten (10) days after written notice from Lessor to cure the default, shall Page 3o1T 259 constitute a default and breach of the lease by the Lessor. Lessee shall notify Lessor promptly of any default not by its nature necessarily known to Lessor. 14, ACCESS: Lessee shall permit Lessor to enter the leased premises at reasonable times for the purpose of inspecting the leased premises and ascertaining compliance with the provisions hereof by Lessee, but nothing herein shall be construed as imposing any obligation on Lessor to perform any such work or duties, Lessor reserves the right to property inspection and testing for the Lessor's future development purposes. Lessor will give Lessee at least forty-eight (48) hours' notice in the event of access needed for property testing. 15. COMPLIANCE WITH LAWS, RULES AND REGULATIONS: Lessee shall, at its sole cost and expense, promptly comply with all laws, statutes, ordinances, and governmental rules, regulations or requirements now in force or which may hereafter be in force relating to or affecting the conditions, use, or occupancy of the leased premises. Lessee shall faithfully observe and comply with the rules and regulations that Lessor shall from time to time promulgate, including, without limitation, those regulations affecting signage on the Property. 16. PERMITS: Lessee shall, at its sole cost and expense, be responsible for obtaining any permits or licenses that are necessary to perform the work and covenants of this lease Agreement. 17. PROPERTY TAXES: Lessor shall be responsible for keeping all property taxes paid and up to date. 18. NOTICE: All notices under this lease shall be in writing and shall be effective when mailed by certified mail or delivered to Lessor at the address below stated, or to Lessee at the address below stated or to such other address as either party may designate from time to time: LESSOR: City of Tukwila LESSEE: Way Back Inn Attn: Mayor's Office PO Box 621 6200 Southcenter Boulevard Renton, Washington 98057-0621 Tukwila, Washington 98188 19. TERMINATION: Either party has the right to terminate this Agreement if the other party is in default of any material obligation or representation of this lease which default is incapable of cure, or which being capable of cure, is not cured within ten days after receipt of written notice of such default. 20. GENERAL PROVISIONS: A. TIME IS OF THE ESSENCE OF THIS LEASE. 13. In the event of any action or proceeding brought by either party against the other under this lease, the prevailing party shall be entitled to recover for the Page 4 of 5 260 fees of its attorneys in such action or proceeding, including costs of appeal, if any, in such amount as the court may adjudge reasonable attorneys' fees. For the purposes of this provision, the terms "action" or "proceeding" shall include arbitration, administrative, bankruptcy, and judicial proceedings, including appeals therefrom. C. This lease shall be construed and governed by the laws of the State of Washington. D. Upon termination of this lease, Lessee shall surrender all keys to the Lessor at the place then fixed for notice. 21. AUTHORITY OF LESSEE: Lessee, and each individual executing this lease on behalf of Lessee, represent and warrant that he/she is duly authorized to execute and deliver this lease, and that this lease is binding upon Lessee in accordance with its terms. 22. WAIVER AND FORBEARANCE: No waiver by Lessor of any breach or default by lessee of any of its obligations or agreement or covenants herein, shall be deemed to be a waiver of any subsequent breach or default of the same or any other covenant, agreement or obligation, nor shall forbearance by Lessor to seek remedy for any breach or default of Lessee be deemed a waiver by Lessor or its rights and remedies with respect to such breach or default. THIS LEASE IS SUBJECT TO ACCEPTANCE BY LESSOR. IN WITNESS THEREOF, the parties hereto have executed this Lease the date and year above written. CITY OF TUKWILA: WAY BACK INN: By: By: Its: Its: Date: APPROVED AS TO FORM: Office of the City Attorney Date: Page 5 of 5 261 262 Community Development& Neighborhoods Minutes No vember 27, 2017 C. Human Services Strategic Plan Staff is seeking Council approval of a new work plan for the Human Services Program. The Plan was developed following information gathering from internal and external partners, factoring in current needs and gaps, best practices, and the department's reorganization. The Plan describes short, medium and long-term goals and creates a foundation for the future as community needs, funding and priorities change. The Committee members asked as to whether there are any major diversions in the plan. Staff indicated that there is no major diversion but concentrated some of our efforts, particularly around partnerships and other activities that we can improve. Members of the Human Services Advisory Board in attendance indicated their support for the plan. UNANIMOUS APPROVAL. FORWARD TO DECEMBER 11, 2017 COMMITTEE OF THE WHOLE Lease Agreement: Way Back Inn Staff is seeking Council approval of a five-year lease agreement with the Way Back Inn for the Gregor House property located at 14239 42nd Avenue South for continued operation of short term housing for homeless families with children. Both Tukwila Village and the Tukwila School District have confirmed there are no plans to purchase the property, and on October 25, 2017 the Committee expressed support for staff to return with a lease agreement. The Way Back Inn operates three properties owned by the City and are considered excellent partners and property stewards. UNANIMOUS APPROVAL. FORWARD TO DECEMBER 11, 2017 COMMITTEE OF THE WHOLE. II. MISCELLANEOUS None. Adjourned 6:52 p.m. Committee Chair Approval Min by RB 263 264 COUNCIL AGENDA SYNOPSIS Calla Ilea fot,g Dale Prepared by Mayor's re +I'm Council review 12/11/17 SH ±' C DLi2 ❑ Onil 'la ,, e Af{g Pate ❑ .Bid: ward .\f Dale LI Public 1 fearing Altg Date ❑ Ofher Aitg Date C.vi i c;()RV 1 DLr Mteg Date SPONSOR ❑Cantil I Iia ar ❑11R EDCD ❑Finance ❑Fire ❑7S ❑PA=R •Pnliee URF ❑Cauri SPONSOR'S This item is to discuss the newly developed work plan for the Human Services Program. SUMMARY Discussions with key stakeholders highlighted best practices and identified gaps. This information helped guide staff in creating a flexible work plan that includes short, medium and long term goals that align with the Strategic Goal of a 'solid foundation for all Tukwila residents'. R1 :1'II?WEl) BY • C.O.W. \1tg. ITEM INFORMATION ITEM No. 4.E. 265 S'P.11 1' SR'c)\soli.: STACY HANSEN O1u IN.11. A(:ENDA DATE: 12/11/17 AGENDA ITEM TI'I'I.I: Human Service Plan wr/aon 12/11/17 ❑ :110/ t Akg Date ❑ Resalrrlian 1tg Date ❑ Onil 'la ,, e Af{g Pate ❑ .Bid: ward .\f Dale LI Public 1 fearing Altg Date ❑ Ofher Aitg Date C.vi i c;()RV 1 DLr Mteg Date SPONSOR ❑Cantil I Iia ar ❑11R EDCD ❑Finance ❑Fire ❑7S ❑PA=R •Pnliee URF ❑Cauri SPONSOR'S This item is to discuss the newly developed work plan for the Human Services Program. SUMMARY Discussions with key stakeholders highlighted best practices and identified gaps. This information helped guide staff in creating a flexible work plan that includes short, medium and long term goals that align with the Strategic Goal of a 'solid foundation for all Tukwila residents'. R1 :1'II?WEl) BY • C.O.W. \1tg. 2 CDN Comm ❑ Finance Comm. ❑ Public Safely Comm. ❑ Parks Comm. ❑ Planning Comm. COMMITTEE CHAIR: HOUGARDY ❑ Trans &Infrastructure DA 1 E: 11-27-17 Arts Comm. RECOMMENDATIONS: SPoNSO1t/Al]MIN. COMMITTEE Mayor's Office Committee discussion and input/forward to COW COST IMPACT / FUND SOURCE EXPI.:N ]1'I URI: RIE,O,WitIED AMOUNT BUDGETED APPROPRIATION REQUIRED $p $p $0 Fund Source: Comments: MTG. DATE RECORD OF COUNCIL ACTION 12/11/17 MTG. DATE ATTACHMENTS 12/11/17 Informational Memorandum dated 11-15-17 Human Services Work Plan Powerpoint Minutes from the CDN meeting of 11/27/17 265 266 City of Tukwila Allan Ekberg, Mayor INFORMATIONAL MEMORANDUM TO: Community Development and Neighborhoods Committee FROM: Stacy Hansen, Human Services Program Coordinator CC: Mayor Ekberg DATE: 11-15-17 SUBJECT: Human Services Plan ISSUE Staff would like to discuss the newly developed work plan for the Human Services Program. BACKGROUND With staff transitions an opportunity arose to assess the operational, funding, strategic and reporting structure of the human services program. During the last five months, staff held meetings and mini focus groups collecting information from internal and external partners on current needs and gaps, best practices and the organizational benefits that occur when a program becomes part of a larger division. While Tukwila is acknowledged regionally as having many best practices already in place, there were four main gap areas identified; more meaningful partnerships, increase flexibility in spending, creative, out-of-the-box problem solving, utilizing available technology to reduce paperwork and streamline processes. DISCUSSION After analyzing the data collected from key stakeholders, staff developed the Human Services Plan_ The plan describes short, medium and long-term goals that align with the second Strategic Goal, 'A solid foundation for all Tukwila residents', we also focused our efforts on activities that alignment with the biennium priorities including 'leverage effective partnerships and collaborations' and ensuring organizational effectiveness. While the Human Services Plan is a guiding tool for the future, our intent was to create a flexible foundation that can grow and adapt as community needs, funding and priorities change. FINANCIAL IMPACT Any flexible funding items that would be purchased, are included in the Human Services contingency fund, which is built into the professional services budget. It is estimated that $3000-$5OOO would be spent annually on items such as bus tickets, grocery gift cards, gas station gift cards, metro bus tickets, personal hygiene supplies, etc. RECOMMENDATION The Committee is being asked to forward the Human Services Plan to the Committee of the Whole meeting on December 11, 2017 for consensus, ATTACHMENTS Human Services Plan 267 268 Citj 0f Tukwila Nonan Services Strategic Pian 2017 Haman Services Statement of Purpose The City strives to create a healthy, stable, safe, interconnected community where basic human service needs for all Tukwila residents are met in an accessible, compassionate, respectful environment. The delivery of human services by the City of Tukwila facilitates the stability, independence and self-sufficiency of its residents through collaborative, professional and responsive practices. The City values inclusive resources and supports empowered decision-making, while delivering thoughtful and compassionate customer service. Introduction The City of Tukwila has a long history of supporting the most vulnerable in our community. In 1991, the Human Services Division was created in the Mayor's office to provide referral, financial and other assistance to Tukwila residents in need, City staff provide direct service work, such as connecting residents with external referral resources, managing and implementing the Minor Home Repair Program, and overseeing contracts with various agencies that provide specific services to Tukwila residents. Tukwila's provision of direct service is rare in King County; most cities contract with agencies who do all intake and referral on behalf of the municipality. However, providing direct service to Tukwila residents is a key bedrock of the program, benefiting residents with expedited access to much-needed services. With the retirement of the long-time Human Services manager, and the creation of the Community Services and Engagement Division in the Mayor's Office, the City has the opportunity to look at the provision of human services with fresh eyes, analyze the efficacy of different programs, and develop strengthened collaborations to create an improved program. Bringing Human Services under the Community Services and Engagement Division - which also includes communications, government relations and community engagement functions provides additional resources to the Human Services program, both in terms of staff, knowledge transfer and policy development. This is an exciting time for human services in the City of Tukwila and an opportunity to ensure that our efforts in this field are the most effective, compassionate, collaborative and responsible. Presented here are short-, medium- and long- term work plans for Human Services in the City of Tukwila. This is intended to be a dynamic document that will serve as a guide and reference. Where specific changes to prior practices and programs are suggested, an accompanying analysis and reasoning is included. Of course, any changes will need to be agreed to by both the Mayor and City Council. Also included is additional background on Tukwila's history of providing human services, community characteristics, trends and regional efforts, It is anticipated that this document will be refreshed on a biennial basis, coinciding with the City's budget process, to provide City leaders, staff and the broader community with a better understanding of the provision of human services in the City of Tukwila. 269 Background The Human Services program in the City of Tukwila is divided into the following areas: Direct Service - Working with Tukwila residents to do intake and referral to one or more of the 34 agencies (representing 42 programs) that the City contracts with on an annual basis, Services can be over the phone or in person, and cover a wide variety of issues from food insecurity to housing to utility payment assistance. City staff also assist with providing some basic hygiene, diapers and other supplies collected largely through Citywide staff donations. In the first half of 2017, Human Services staff had 766 discrete information and referral contacts with Tukwila residents, and turned away an additional 61 potential clients who were found to not be Tukwila residents. This represents a typical year. Contract Compliance -As mentioned above, the City contracts with 34 different agencies (see Appendix A) to provide services to Tukwila residents, Tukwila is part of the Human Services Funding Consortium (HSFC), comprised of 17 east, north and south King County cities that share a common RFP, reporting and compliance process. The benefit is that, while Tukwila contracts with 42 individual programs, because of the HSFC, staff only has to manage 30 contracts and monitor 10 programs because other cities are managing/ monitoring those contracts (and reimbursement of quarterly bills) on behalf of Tukwila, and vice versa. This sharing of resources allows all participating cities to stretch resources considerably. The agencies that contract with Tukwila span a variety of services, from mental health to domestic violence to job training. Through the development of this plan, it became clear that the services fall Into the following four categories, which are the top priorities for human services in Tukwila: 1 Wellness i Housing 1 Food security 0 Support for independence 270 Minor Home Repair Program- Tukwila serves as the fiscal agent for the Minor Home Repair Program for the Cities of Tukwila, SeaTac, Covington and Des Moines. On an annual basis, the four cities jointly apply for Federal CDBG funds that are distributed through King County. None of the cities are large enough to receive a direct allocation. In the 2016 funding cycle ending in the fall of 2017, the Cities of SeaTac, Covington, Des Moines and Tukwila each received an allocation of 531,625. The 2017 funding cycle, which will begin in December of 2017, is 510,000 less than 2016 and the 2018 cycle significantly less than that. As the fiscal agent, Tukwila staff processes and pays the bilis up front for all the cities, and does all the required paperwork- including the appiication and arduous quarterly paperwork- to be paid back by King County through CDBG funds. As with most federal programs, the paperwork requirements are excessive, In addition, because two of the three partner cities do not have full-time human services staff, paperwork is often incomplete and the partner cities require significant technical assistance, both of which devour a significant amount of Tukwila staff's time. While formal tracking of staff time did not begin until July of 2017, it is estimated that the previous Human Services Manager spent at least 20% of her time on this program, with additional staff time from her colleague at approximately 10%. Please see Appendix B for more information on the analysis of staff time, city resources and CDBG grant funding. Regional Collaboration-- Tukwila has a longstanding history of regional collaboration on human services issues and programs. Examples of these include the monthly Immigrant and Refugee Forum, Tukwila School District Human Services meeting, Funded Providers quarterly meetings, South King County Housing and Homelessness Partnership, South King County Human Services Planners meeting, Bank On Seattle -King County monthly meetings, and many more. Previously, staff participated in a wide variety of such forums. The City is currently evaluating all such efforts with a strong eye on aligning regional collaboration around the four priorities identified above to ensure an efficient use of staff time and resources, Local. Collaboration.- The City has had a long and vibrant relationship with the Tukwila School District to support local families since the early 1990's. While Tukwila's demographics have changed significantly in the last 25+ years, Human Services and the TSD have maintained a strong partnership and collaboration to address the ever-changing needs of a growing, economically -challenged school district population. This effort will continue under the new structure of the Community Services and Engagement Division. Human Services staff works closely with teachers, social workers, counselors and district administrative staff who make direct referrals for families who are experiencing significant emotional and financial need. Since 1991, Tukwila has provided funding that places mental health therapists in each Tukwila school as well as a substance abuse counselor at Foster to assist district social workers and counselors with their large case load, often eliminating wait lists. The City also provides funding for short-term, intensive in-home therapy for children and parents in serious crisis who are referred by social workers and teachers, as well as a school-based liaison who connects students experiencing significant barriers witih tangible, non-academic resources to ensure their success in school. These specific school-based services, on- going collaboration for direct financial assistance, and a seat on the Human Services Advisory Board ensures that needs and trends are identified and that funding recommendations address barriers and minimize gaps in services. "Parallel Process" - The intent of the Parallel Process was to create an opportunity for inexperienced, grassroots agencies not previously funded, who serve the under -represented populations in the three partner cities, Kent, Federal Way and Tukwila. These agencies were given the opportunity to apply for city funds if they met certain criteria, The three cities created an easier RFP and quarterly billing process for these organizations with the idea that the cities would provide on-going technical assistance to these newly -funded non -profits. The goal was to equip these agencies with skills to create more compelling, competitive grant responses that accurately capture the work they provide to our communities while demonstrating results based on their programming. M um.a's Services Advisory Board- A seven - member team representing a diverse perspective from a variety of expertise areas that offers funding and policy recommendations to the Tukwila Mayor and City Council. The Board focuses on a holistic and balanced approach to address a variety of complex social .service needs that impact the stability and well-being of Tukwila residents. The Board meets five to nine times a year, focusing on a self -identified work plan that may include addressing current trends, recommendations on funding, advocating for policy change, and visiting local non -profits that provide services to our community members. 271 The Need Without overwhelming the reader with statistics traditionally found in a needs assessment document, general agreement as to the need for the provision of human services in the City of Tukwila is imperative. For almost every way of measuring such need, Tukwila is a standout in King County and, often, In the state and country. Here are same highlights: Income 4 Employment Tukwila's median income is40%of King County's as a whole D The City of Tukwila has the highest rate of people living in poverty in King County at 23.7% (King County average is 9.8°/a) D 23.7% of families in Tukwila are below the poverty line, 15% in Washington State P 79.8% of students in the Tukwila School District receive free or reduced -cost lunch, compared to 35.4% in King County, 45.9% in Washington State, and 52% in the US 1 4.3% unemployment rate, compared with King County at 2.8% Population. D 19,765 current residents i Majority minority population 1 Median age is 33.7 • 11,911 native born D 7,846 foreign born $ 3,630 foreign born are naturalized citizens D 4,216 are rot citizens TRlzwitu Pantry Households and Housing • 7,157 total households 3,105 owner -occupied - 43.4%, compared with 59% of King County being owner -occupied D 4,052 renter -occupied - 55.6% D 5.9% of households are seniors living alone, or 420 people 1 Average rent fora one -bedroom: $1,002 i Average rent fora two-bedroom: $1,321 P Average rent fora three-bedroom: $1,575 1 Average rent per unit in 2013 - $925; today it is $1,200, or a 23% increase 1 Average vacancy rate in 2013 was 7.5%; today it is 3.2% 1 59.2% of renter -occupied households spend more than 30% of their income on rent Key issues gleaned from these statistics show that while Tukwila is more affordable than many places in King County, the incomes of its residents are significantly less than the surrounding region. High levels of people of color, poverty, homelessness, foreign -born and renters present a population facinga large number of disparities. These manifest themselves in a variety always, including health outcomes, food insecurity, education attainment and concern of stereotyping poverty with crime, As such, the need for human services in Tukwila and specifically the unique direct services provided by the City - is recognized throughout the community. 272 Trends It is important to note that some ongoing trends will continue to affect the provision of human services in Tukwila, some with greater degrees of influence than others, The City and key stakeholders must continue to monitor these issues and respond accordingly, As some of these issues highlighted below wane and others grow, it will be key that staff is cognizant of the nuances and potential effects they may have on human services and the population served in Tukwila. 0 Ongoing rise in housing costs, including significantly increasing utility costs, continues to put a burden on Tukwila families, and lead to other critical issues such as food insecurity, homelessness, debt and displacement, Current concerns that ongoing gentrification wilt lead to displacement of many Tukwila families to lower- priced areas is a real fear. 1 Continued heightened income disparity with the flattening of family-wagejobsand the increase of lower -wage service work leave many Tukwila residents with few tools to deal with ongoing cost of living and housing escalation, Potential and real federal government disinvestment in key programs such as Medicaid, CDSG funding, social security, EBT (food stamps), low-cost health insurance and other 'safety net" sources will likely put additional pressure on the City to fund programs that support the City's most vulnerable populations. 1 We continue to see single, isolated, disabled adults and seniors who lack a sense of community connection/support. With the construction of new subsidized senior housing at Tukwila Village, Tukwila will see an influx of seniors. It is unknown what effects that will have on human services in Tukwila but will need to be monitored moving forward. Case #1: Helping Tukwila Families A Tukwila teacher referred a behaviorally disruptive child to the school social worker for support. Due to the urgency of need and case load capacity, the social worker referred the child to Renton Area Youth and Family Services (RAYS), a school-based mental health therapy program funded by the City of Tukwila. While working with the child, significant underlying issues were discovered. The RAYS therapist referred the entire family to on intensive, in- home mental health therapy program also receiving City of Tukwila human services funding - Parents and Children Together (PACT) - to mitigate CPS involvement. During intensive therapy, the parent revealed considerable financial stress including a pending eviction and utility shut-off The PACT therapist contacted human services staff who was able to cast share financial aid with another human services -funded agency, and leverage additional funding through a local agency with different sources of funding. The family was able to complete therapy, avoid CPS involvement, and stabilize their housing with financial assistance. 273 Additional Information Gatheri .4 Current human services staff held small focus group -like meetings with a variety of internal and external Stakeholders, They discussed the status of the provision of human services in Tukwila today, suggestions for change, upcoming trends and other information gathering. These interviews proved very valuable in informing this plan, and rendered three major themes: Enhance partnerships - It was identified early on that there is significant opportunity to increase partnerships to better leverage the provision of human services, This was found both on an internal level with other departments, as well as with external organizations. Examples include better coordinating with Tukwila Parks and Recreation on key issues such as showers and other hygiene needs by the local homeless population, and increased collaboration with the Tukwila Fire Department to deal with frequent callers to 911 who need something other than first responder assistance. Examples of enhanced external partnerships include more collaboration with direct service organizations an key issues such as food security and a clothing bank for adults. Need to increase flexible spending - Both Internal and external partners identified the need for increased flexible spending opportunities to help with basic needs in the community. As Tukwila Police officers have increased interactions with the City's homeless individuals that include senior citizens, the medically frail, or parents with infants, they have identified a funding need for short-term hotel stays to stabilize individuals and connect them with services. Other similar referrals may come from organizational partners such as the Tukwila Pantry and the school district. Currently, there is a very limited amount of City of Tukwila Human Services funding available for such Contingencies. For example, the Police Department gets 5500 annually to lodge domestic violence victims, medically fragile homeless individuals, etc., in motels for emergent one- to two-day stays_ There is room in Human Services' existing budget to fund more flexible services such as bus passes, additional vouchers and emergency gift cards. Focus on creative problem -solving top! in the gaps - Once again, the message from both internal and external voices was consistent that providers must become more creative in addressing service gaps in our community. One area where this is pronounced is with Code Enforcement staff, who see many clients that are also being serviced by Human Services due to age, income, disability and other issues, Many Code Enforcement -related issues are, at their core, due to issues such as age and income. Additional collaboration between Code Enforcement and Human Services - in a creative outside -the box way, may result in better outcomes for the broader community. Case #2: Helping Veterans in Tukwila A newly -disabled, wheelchair-bound veteran was released from the hospital and found that, during his extended hospital stay, his rent was unpaid and he was scheduled to be evicted in three days. A Veterans Case Manager familiar with the City of Tukwila referred this resident, and staff was able to approve and expedite his rental assistance pledge through a human services -funded emergency assistance program at Catholic Community Services. Not only was the rent paid current and the eviction voided, but Catholic Community Services was able to leverage veterans funding to pay the subsequent months' rent,. stabilizing this resident which allowed time for disability benefits to begin, 274 The Plan Short-term: Now through 2018 1 Fully integrate within the Community Services and Engagement Division to include space sharing, identifying staff time savings, and cross training for additional human services support. >1 Hire Full-time Human Services Specialist to assist with direct service referrals and provide administrative support to CS&E division. Overhaul and revamp RFP process for 2019/2020 budget cycle to reduce paperwork, bureaucracy and workload associated with the process. Develop process for engagement on RFPs that includes stakeholders from outside the Human Services Advisory Board to ensure widespread input. Review City funding in the four service areas (wellness, housing, food security, and support for independence), determine if each area is adequately resourced, and identify recommendations for the 2019/2020 budget. identify areas for enhanced flexible spending, develop pilot program and associated policies, and ensure adequate oversight. Operationalize this effort in 2018. Continue to grow internal partnerships, specifically with Code Enforcement, Court, Fire and Police; identify potential pilot project(s) for the 2019/2020 budget cycle, b Audit City's Minor Home Repair program For efficiency, in-kind costs, long-term viability of partnership and need, and present results to the Human Services Advisory Board and City Council as a part of the 2019/2020 budget process. Medium-term: 2019/2020 1 Contract with an outside organization to perform a Community Needs Assessment, to better under- stand Tukwila's human services needs and future trends, in preparation for the 2021/2022 budget. 1 Implement pilot projects) on creative problem solving; measure and evaluate prior to formation of the 2021/2022 budget to determine if it should move forward; alter course as needed. 1 Implement enhanced flexible spending effort; audit and report out prior to 2021/2022 budget process. 1 Automate various farms, spreadsheets, etc,, to reduce paper, staff time and ensure better record keeping; partner with TIS to best utilize technology. 1 Review City funding in the four service areas (wellness, housing, food security, and support for independence), determine if each area is adequately resourced, and identify recommendations for the 2021/2022 budget. 1 Continue to grow external partnerships; identify pilot project(s) for the 2021/2022 budget cycle. 1 Analyze Minor Home Repair program to determine effects on the 2021/2022 budget 1 Develop a Human Services annual report to better tell the story of what offerings the City provides and the impact in the lives of Tukwila residents. Long -terra: 2021 and beyond 1 Ensure future walk-in clients are seen in a centralized, open area with additional staff present and nota private office. 1 Update Human Services plan. 1 Implement pilot project(s) on creative problem solving with external partner(s); measure and evaluate prior to formation of the 2023/2024 budget to determine if it should move forward; atter course as needed. 7 - 275 Conclusion As the City of Tukwila continues to strive for a stabie, healthy and vibrant community, it continues to seek comprehensive solutions that address a wide variety of resident needs. Itis critical that the City remains nimble in its provision of human services, embrace new policy and funding opportunities, and closely follow changing demographic, economic and educational trends in Tukwila. Key to this is ongoing cross -departmental collaboration, engaging and supporting agency partners that are innovative, creative and results -based, and strengthening the City's internal, community, agency, faith -based and employment partnerships. Case #3: Helping Resicle'tts with. D sr bi hies Human Services staff often receives referrals from the Tukwila Fire and Police Departments when personnel are in residents' homes and discover an issue that requires social service support. A disabled resident was caregiver to her very disabled mother whose health was declining. With frequent, non -emergent calls to the Tukwila Fire Department (TFD), it became clear that the caregiver was no longer able to provide for her mother's deteriorating health. TFD made a referral to human services staff who engaged with the caregiver. Upon learning that the Department of Social and Health Services (DSHS) was involved, Human Services staff was able to alert the patient's DSHS Case Worker and further engage a case manager from Aging and Disability Services. After a year and a half of on again, off again TFD response, follow-up and outreach, the caregiver finally accepted help and got her mother in more suitable living environment that was healthier for them both and ended the non -emergent calls to TFD from this family. 276 Partner in Einployrnent construction training Appendix A 2017-2018 Funded Programs 277 .. L U Uct'ti m ff 1' K b i yy� n E e„1. .. N R.."1 W fl P r gE ci. 6 E C 10 G qr L 7 ts3oipuad} nleu - pdau w sluapils c1 sa;cOue; ap had gels sptml adeocaey,1 to T support. wtrap. safety anrin . Vega! septuut _ i'l � . of "x `,1 In-home counseling for Ikids at risk of CPS involvement (intense 40 lin program -hi needs Icds) I ` r ; 8 --gEli E+ 1 t* vT AO— a o �5 2-W " „ — community advocacy for uictirns of DV Ch are., -h. R rp.r.rYp4 rr, r1fi alacC 19-7d yr rl*k 1 lime Mandel assistance for rentor LAilkles (50156 arianinidirect) sl ? 11 i B. $ '61' „ �+g0 1 tree legal help at RJC for residents facing eviction i ey a 1 y tea+ shelter housr':g acus is thru 2-1-1, KC CEA (Criard Entry for Altp day shelter foT homeless womernlami5es (showers, hygiene, laundry, meals) , E m €3 ++� a _2 i gg 1 U & d a peg •t2�5y referrals to Menssed chOr3rureitralninn for •rhildDare oro f ers c u e a rr L ., N i e g v' fin .1 N py v 4 tik gip_, g �` m ` °di w6,t f ' & qC , C 9." N, di -2F6 G 1 ��Ty E;ag %ii E' g, a�f F P1 } 72 1 support for tin profits with boards and capacity building L a ', L i FF 9, %. a2 '' 8sl'+2' # 6n � +�' • R r .. h u'TNacilnofV (§hg, N1,,, 4 ,TVVNor pp4I Ld § ,41+nt g. •.-tiPd. 6, § AQQ -§§§02§5r CSiwi4Vf Y G 1jj'� yy�p 2 iit RAl 4 1� V sa C1qryy iC 4 C._ -. 1':L o 5 �� Institute tot Family DevelopruenfiPACT !Jh rl3 U sCA }�- 6.5 1 ,Ty�� ]C q gwz4�p 4.:Q2'r i,�5 c�¢aU .�.. ' p C to 3 w _ W v M �' Sound Mental Health C u 41 N W• 113 i� y In Childcare Resources MO FCr.52c4 ,Y it I ,�n Ypr.py'a 5 J a 63 C0` K ff) 7p to ' 1 I-ulfreran Community Services w W Hd a. _ 3 W 4 Cn Senior Services Volunteer Transportation SKCHS- Capacity Building Fro edi y . a. 1— Q - o v' Menial Health caunsefing. trauma recovery, .r�rj� C eST Y a . �' s 25 A - - : �1 - LEGEND Blue = joint MOt1 (partnership with other cities) Red = Parallel Process funding pilot Green = newly fundedprograms Purple = focused on kids in the district 277 Appendix B CDBG Minor Homs Repair Cost Ancagsis 278 10 l rv56 - Funding Total award pctucl award partial went Fundlnt T„kwitu yverlurtder $$ royal $$,rMucnF fnlnatwalpc 9f fn -kind 3-ftnlr,1dj11ilg rcned tto od .. thatcg hat Awnr4 tato =SAL fn -Kind v 2016 30,625 8,321 27,304 33,179 -10,875 12 Figured at 2054 Of E8 income for 6 mo and Z5% of $H income for 6 ma eat current salary) 2017 cal yr ' 2015 28,875 -2,172 31,047 37,362 -6,315 21 Figured at 20% ofEElincome - and 10%ofSHincome 2016calendar year 2014 26,675 11,784 17,091 36,123 ' -19,032 14 Figured at 2016 of E0 income - and 1096 of 51-1 income 2015 calendar year A 2013 28,000 5,083 22,917 35,045 •12,128 20 , Figured at 2096 of Ea income - and 1096 of SH income 2014 calendar year " 212 26.825 1.1133 27.864 35.572 2.708 12 1 Figured at 20%e of E8 income • and 10% of iii income 2013 calendar year Totals 143200 21,977 17.1,213 177,201 -56,058 84 _ 6 . funds that did not get went from yrignal Tukw3a award _- funds that were overspent (covered by Mpll partners underspending) 278 10 l City of Tukwila Htuncin Services Strategic Plan Statei'nei'tt of Purpose The City strives to create a healthy, stable, safe, interconnected community where basic human service needs for all Tukwila residents are met in an accessible, compassionate, respectful environment. The delivery of human services by the City of Tukwila facilitates the stability, independence and self-sufficiency of its residents through collaborative, professional and responsive practices. The City values inclusive resources and supports empowered decision-making, while delivering thoughtful and compassionate customer service. City of Takwita Hainan Services Strategic Pian Opportw'utj to Assess Bringing Human Services into the Community Services & Engagement Division provides additional resources to help with: Strengthening partnerships and collaborations Need/trend identification Additional staffsupport, knowledge transfer, policy development Most effective, compassionate and responsible efforts City of Takwita Haman Services Strategic Pian N) Hw'ncui Services FuRctious Direct Service - in-person, by phone, intakes, referrals Contract monitoring and compliance areas - Wellness, Housing, Food Security, Support for Independence Minor Home Repair program Regional and local Collaborations Nontraditional funding opportunity - "Parallel Process" Human Services Advisory Board facilitation City of Takwita Haman Services Strategic Pian The Needs Income and Employment Tukwila's median income is 40% of King County's as a whole Unemployment Rate King County Tukwila 2.8% 4.3% Poverty Rate King County Tukwila 9.8% 23.7% Free or Reduced Lunch King County Tukwila 35.4% 79.8% City of Takwita Hainan Services Strategic Pian The Needs Households and Housing Total households in Tukwila - 7,157 Owner -occupied King County Tukwila 59.0% 43.4% 1 5.9% of households are single seniors 1 Rents have increased 23% since 2013 1 Vacancy rates are 3.2% 1 59.2% of renters pay more than the recommended 30% of their income on rent City of Takwita Haman Services Strategic Pian The Trei'uis The City and key stakeholders must continue to monitor and respond to: Increases in housing costs 1 Gentrification and displacement 1 Income disparities 1 Potential and real federal disinvestment 1 Continued rise in single, isolated, disabled adults and seniors City of Takwita Haman Services Strategic Pian What we Heard Internal and external stakeholders expressed a need for: Enhanced partnerships 1 Increased flexible spending 1 Creative problem solving 1 Utilizing current technology City of Takwita Haman Services Strategic Pian Goals: Skort-term current through 2018 Fully integrate within Community Services and Engagement Division Hire full-time Human Services Specialist 1 Identifystafftime savings, cross -training for additional Human Services support 1 Revamp RFP process for2Ol9/2020 budget cycle 1 Identify/develop pilot program for enhanced flexible spending 1 Continue to grow internal partnerships City of Takwita Haman Services Strategic Pian w Goals: Me4iui'n-teri'n, 2019-2020 Community Needs Assessment Implement pilot projects) on creative problem -solving Implement enhanced flexible spending effort Automate various forms and processes Continue to grow external partnerships Identify pilot projects) for the 2021/2022 budget cycle Analyze Minor Home Repair program to determine effects on 2021/2022 budget Develop a Human Services annual report City of Takwita Haman Services Strategic Pian Goals: Long-term, 2021 and beyond Improve reception facilities and safety for walk-in clients and staff Update Human Services plan Implement pilot project(s) on creative problem solving with external partner(s) Measure and evaluate prior to formation of the 2023/2024 budget City of Takwita Haman Services Strategic Pian o Take-awn4js Develop comprehensive and flexible solutions Identify ever-changing range of needs 1 Monitor demographic, economic and educational trends 1 Optimize cross -departmental collaboration 1 Strengthen partnership opportunities 1 Maximize innovative, creative, results -based services 1 Human Services Strategic Plan will be a living document City of Takwita Haman Services Strategic Pian Community Development & Neighborhoods Minutes ...........—„,„„November 27, 2017 C. Human Services Strategic Plan Staff is seeking Council approval of a new work plan for the Human Services Program. The Plan was developed following information gathering from internal and external partners, factoring in * current needs and gaps, best practices, and the department's reorganization. The Plan describes short, medium and long-term goals and creates a foundation for the future as community needs, funding and priorities change. The Committee members asked as to whether there are any major diversions in the plan. Staff indicated that there is no major diversion but concentrated some of our efforts, particularly around partnerships and other activities that we can improve. Members of the Human Services Advisory Board in attendance indicated their support for the plan. UNANIMOUS APPROVAL. FORWARD TO DECEMBER 11, 2017 COMMITTEE OF THE WHOLE. D. Lease Agreement: Way Back Inn Staff is seeking Council approval of a five-year lease agreement with the Way Back Inn for the Gregor House property located at 14239 42"d Avenue South for continued operation of short term housing for homeless families with children. Both Tukwila Village and the Tukwila School District have confirmed there are no plans to purchase the property, and on October 25, 2017 the Committee expressed support for staff to return with a lease agreement. The Way Back Inn operates three properties owned by the City and are considered excellent partners and property stewards. UNANIMOUS APPROVAL. FORWARD TO DECEMBER 11, 2017 COMMITTEE OF THE WHOLE. II. MISCELLANEOUS None. Adjourned 6:52 p.m. j Committee Chair Approval Min es by RS 291 292 COUNCIL AGENDA SYNOPSIS Afeetinn Dale Pnpared ly playa{'r review Council replew 12/11/17 TEH ter 1( DL ❑ AIoiion Mtg Date ❑ Ordinance It 1tg LDate ❑ Bid yltttard Alts Dr* ❑ Public f-Iear r JAN Daale ❑ Other Mg Date CATI.1GORY /1 Dircussion • R' oltttion :'Ills Dale "11i Date SPONSult ❑Council ❑Mq For ■ LIR DCD ❑ I'inrtnie ❑Dior• ETS 01)&1Z ❑Police ❑PIP' ❑Court S1'oNsc}R°ti During the 2017/2018 biennial budget process, Technology and Innovation Services (TIS) Stimm \RY committed to City Council to provide a quarterly report on the status of the City's new investments in technology. RINI!' G'i:D BY 7 C.O.W. Mtg. L Trans &Infrastructure DATE: 12/5/17 ITEM INFORMATION ITEM No. 4.F. 293 STAFF SPONSOR: 30SEPH TODD ORIGINAL. Atal•:\i].i D.v[ I:: 12/11/17 AGENDA ITEM Tf i i.IS Technology & Innovation Services Q3 report, 2017 12/11/17 ❑ AIoiion Mtg Date ❑ Ordinance It 1tg LDate ❑ Bid yltttard Alts Dr* ❑ Public f-Iear r JAN Daale ❑ Other Mg Date CATI.1GORY /1 Dircussion • R' oltttion :'Ills Dale "11i Date SPONSult ❑Council ❑Mq For ■ LIR DCD ❑ I'inrtnie ❑Dior• ETS 01)&1Z ❑Police ❑PIP' ❑Court S1'oNsc}R°ti During the 2017/2018 biennial budget process, Technology and Innovation Services (TIS) Stimm \RY committed to City Council to provide a quarterly report on the status of the City's new investments in technology. RINI!' G'i:D BY 7 C.O.W. Mtg. L Trans &Infrastructure DATE: 12/5/17 1 CDN Comm I) Finance Comm. [] Public Safety Comm. Comm. ❑ Planning Comm. CI TAIR: SEAL ❑ Parks COMMITTEE 1 Arts Comm. RECOMMENDATIONS: SPONso t/A1a Commirl [iN. Technology & Innovation Services i E Finance Committee COST IMPACT / FUND SOURCE EYPi?.I DrillRI•: RJEQUiRI[) AMOUNT BUDGETED APPROPR!ATiON REQUIRED $ $ Fund Source: Comments: MTG. DATE RECORD OF COUNCIL ACTION 12/11/17 MTG. DATE ATTACHMENTS 12/11/17 Informational Memorandum dated 12/11/17 Technology & Innovation Service Q3 Report Minutes from the Finance Committee meeting of 12/5/17 293 294 City of Tukwila Allan Ekberg, Mayor INFORMATIONAL MEMORANDUM TO: City Council FROM: TIS Department BY: Joseph Todd Technology and Innovation Services Director CC: Mayor Ekberg DATE 12/11/2017 SUBJECT: Technology and Innovation Services Quarterly Report, Q3 2017 ISSUE During the 2017/2018 biennial budget process, Technology and Innovation Services (TIS) committed to City Council to provide a quarterly report on the status of the City's new investments in technology. DISCUSSION In 2016, Technology and Innovation Services, along with departmental stakeholders, developed a technology strategy that required new investments from the City General Fund. These investments are funding 5 key technology initiatives that are critical to the implementation of the City's technology strategy. As a refresher, here are the 5 key initiatives: 1. Transition to the cloud (transition on premises applications and infrastructure to the to the cloud) 2. Connected city and network infrastructure changes (invest in robust security measures, increased bandwidth, city and facility wide Wi-Fi, and scalable infrastructure) 3. Contract Helpdesk Support, Training, IT Service Management, and FTE Increases (hire tier 1 and 2 contract help desk support, deliver onsite and webinar based training, transition city to IT service management model, increase staff through internal transfers) 4. GIS services expansion and integrated data services (expand GIS services to cover city wide addressing, asset management, and back in integration with city wide records management systems) 5. End user computing refresh (update end user computers with new leased computing model) As part of City Council's approval of the new technology investments, TIS was asked to provide a quarterly report outlining the status of the 5 key initiatives in both progress and budget expenditure. 295 INFORMATIONAL MEMO Page 2 FINANCIAL IMPACT Initiatives Budget Initiative 2015 2016 2017 2018 2017/2018 Total Transition to the cloud X X $ 77,000.00 $ 77,000.00 $ 154,000.00 Connected city and network infrastructure changes $ 34,417.00 $10,000,00 $ 43,000,00 X $ 43,000.00 Help Desk Support, Training, IT Service Management X 573,000.00 $124,000.00 $124,000.00 r $ 248,000.00 GIS services expansion and integrated data services x X $ 90,000.00 $ 90,000.00 $ 180,000.00 End user computing refresh $ 29,657.00 $ 18,596.00 $ 123,000.00 $123,000.00 r$ 246,000.00 FTE Transfers FTE 2015 2016 2017 2018 Police Tech Admin transfer 1 1 G15 Cord inator transfer 1 1 Deputy Public Works Director transfer 1 1 6 6 9 9 IT Staff Total ATTACHMENTS Quarterly report Z: Council Agenda ItemslTechnology Services1120517_Finance_for12111711nfomemo_Lechnology rep or>_.10_2017.doc 296 Projects KPI (Key Performance Indicators) Transition to the cloud Connected City and Network Infrastructure Changes Help Desk Support, Training, ITSIiA, Increase FTE GIS and Integrated Data Services Computing Refresh Schedule Qi — QA 2017 65 /0 95A , 010 GG 70/0 90/0 G Budget $166,000 $77,000 � Other IT Budget $130,000 Actual $43,000 $35,001} � IT Budget Actual $133,248 $301,000 $132,000 $90,000 Other IT Budget Actual $150,000 $140,000 IT Budget Actual IT Budget $113,000 MI Actual Resources • .1.70=1.54111 111111 rr • rr • 11_ 2.00 IT • fir= 2.00=1.80 IT • rr 1 Achievements 1 f Implement lanap in Esri online services 1 Working with M5 on POC fol, moving to Cloud database services 1 Perfect Mind Ge-Live 'Aug 11 ✓ Tukwila I map go live {Apr. 30] ✓ Signed contract with Zayts for express route i Ptl 1 Phase 1 transition SlrarePoin[ completed +' Azure Cloud Environment Provisioned 1 Made new investment in threat protection P and data loss protection ✓ Deployed WI-Fr infrastructure to as fire and maintenance city facilities I Started Process of delivering Ayr-H infrastructure for communityconnection to the Lntemet / !more ted full network monitoring f Implemented Vitalyst Help Desk Service 1 Implemented Self-service training. hub -1 Implemented Service Desk Hub 1 Heed Police Technology Support ✓ Transition GIS Coordinator IT 1 Made Key Investments in GIS software OW Engine and SSRI Analytics 1 Implemented ESRi Online Services ✓ Deployed Tukwila I-Map+' ✓ Transition GISCoordinamr to FT f Negotiated laptop Lease and Service contract with Dell 1 Council Approved Leased 1 Signed PO and contract by Mayor Dell started Manufacturing Process g ✓ Device refresh BO%complete Key Milestones + Upgrade Network Backbone Speed * Upgrade Network Backbone Speed * Client Based VPN Testing + Viii-Fi Bonnett City Zone 1 * Wi-F1 connected city done a t Hired Integration Manager * Building out additional layers far online self-service GIS + ADApro]eCL with F'1H + Re-classify DBA to Project Analyst + Re-purpose newer computer systems For Point of Safe refresh + Complete device refresh I Legend: Project Status : D On Schedule OIgplan R Work l C complete FTE : Percent Complete Schedule: % Milestone : CO 00 [?wrap Status Transition to the Cloud Technology and Innovatlori Services City of Tukwila Status Date: 04/18.12017 Manager: Joseph Todd Project Manager: Tami Eberle, Roman Uncut, Bao Trinh Project Description: Implement new parks and recreation cloud based business management system. Deploy Office 36S work loads: SharePoint, Dna Drive, Single Sign On, Two Factor Authentication, GtS Online, Online Services for CCD and Public Works City Benefit Transition to cloud applications to create more reliable scalabtesystems and implement out of region disaster recovery plan. 2017 Schedule Office 365 Milestone 1 Phase 1 Perfect Mirrd Outlook Kickoff January 41,0 Contract Signed Perfect Mind Office 365 Phase 2 One Drive February Discovery Phase Milestone 2 Perfect Mind Purchase GIS Analysis Tool§. (City Engine and ESRi Analytics ) April End user Training Milestone 4 Perfect Mind 40. May Software Configuration Admin training Milestone 3 Perfect Mind Office 365 Phase 3 Sha!Oint June User Acceptance Milestone 5 Perfect Mind Azure Cloud environment provisioned July Signed contract with Zayo for express ro}rte August Go Live Milestone 6 (Aug 1, 220T7) Perfect Mind ■ ■ R ■ ■ a ■ ■ ■ a R a September 11R Performance Management Project & implementation Lantana (started) Overan Status: • Perfect Mind insprementotron completed • Office 365 Phase 1 and 2 complete, Phase 3 currently underway with training and prowling for ShorePoint transition • RFP process for cloud rim:ekeepusgfstaff scheduling software • HR Performance management software implementation in process • Express route and Internet lines waiting for Zayn to provision Accomplishments: • Perfect mind project site created,. luck -aft discovery, t(our ng,impteruct'torror) • Hod high level( discussion with Zoyn on our transition from VMWare to Azure cloud. • locked in ps ce for 1t:ihps Express Route to Microsoft datacenter as wed as increasing ow Internet bandwidth • Working with En Pointe and Microsoft on Gaud PdX pricing • Phase 1 of users cieoring oat network shores hos been completed. Risks & Mitigation Plan Organization/Program level: Project level: issues: Actions Technical Plan Issues: No Issues on plan Actions. udget $100,600 P & R $77,004 IT $16,060 DCD 354,060 Fire Issues. Olo issues Actions Schedule issue£ Actions Legend: Project Status: 11 On Ulf Wan Work Stopped Ccrnplete Current •Date : . !Milestone : Connected City and NetworkInfrastructure Changes Technology and Innovation Services City of Tukwila Status Date: 04/18/2017 Manager- Joseph Tadd Project Manager: IfaoTrinh Project Description: Implement Network 2,0 extending access toTUK-Publkc, refresh network infrastructure, provide access points, increase network speed, provide end user virtual private network solution, add additional layer of network security, Provide free public access to internet with City excess bandwidth, City Benefit: Transform our network infrastructure to be scalable,reliable, and beter positioned for catastrophic events. Replaced Firewall for public safety Upgrade Network (PD, FD). with tteceeved uuotes 2017 Schedule Backbone Speed added features of to replace Cisco ■ Wi-Fi Phase 1 Phase 1: Proxy, Antivirus, 4507 chasis and t and Botnet add 10Mbps ■ Rasswon R@3et New Web Prosy Installation Of Gathering Galher ng detection capability ■ IM Portal Testing Phase Equipollent at FD11112"* February March April May June July August September ■ 0 0 0 increase Internet �% ■ Web Based VPN Wr-F Phase 1 Installation Of ' ■ Internet Speed Rarudwidth Sesteng Phase Equipment New Firewall Client t9ased VPN Completed Updated VMWare U rade. tare Configuration Services (Proxy, Testing Phase Deployment of infrastructure to p9 Expressdeployment of ■ Duo 2FA for VPN version 65 Route Connection pub 21 A for VPN" Anhivirus)to Microsoft- access in PD access in TIS tnformation through gathering with Netmotion Zayo Overall Vitus: • Scarred Wr-Fiaccess extension tlarooglrout clay owned $billings. Phase 1 it in progress. • Testing Network Security investments • Web ondctienrbased VPN conf+greregion ow! testing' phases, Accomplishments: - Couvletea self help posswordreset portal • Internet bandwidth increased by a fearof 10. • Increased Network Security Capabilities • Deployed Wr-Fi to sit fire facilities Risks & Mitigation Pan Organization/Program level: Ca Technical Plan Budget Schedule G 43,IN1il R Issues: Issues Project level: Issues: IgguAS: No issues on plan Actions: No issues No current issues Actions: Proactive Detection of Internet related security risks. bit: Will be implementing additsonal firewall based security measures which include virus checking, malware sandbosingy and intrusion detection. Actions' Legend: Project Status : o� 11 Work str,pped C ie csmpete Current Date : Milestone Overall Status 0 IT Help Desk Support, Training, 1T Service Management Technology and linrlovalliOn Services City of Tukwifa Status Date: 4;18/ 017 Manager Joseph Tadd Project Manager: Mike Marcum I Project Description: Provide a better framework for consuming IT services. This includes ITSM, IT Service Management, Help Desk Portal, Customer Portal and persona driven IT service, lrtalyst Help Desk Services, Improved access to data City Benefit : City employees can receive end user training, immediate support and tracking of software and services so they can focus on citizens not on broken computing 2017 Schedule ■ ■ indigo Slate: Phase 3 Fresh pha 4 Fresh Expansion of Fresh ■ services ongoing Sero ees o ai Services Service • Creation of evaluation evaluation Catalog ■ Customer Portal ■ is* March =01!2.T. 'CZ= =11t==111EP July August September Phase 1 Vitalyst Phase 2 V talyst Fresh Services Fresh Services Phase 2 catalyst Fresh Services Phase 3: Phase 3 Vtalyst Phase 3 viitalyst. ■ Go -Live Ongoing evaluation Phase 1: Phase 2: Ongoing evaluation Persona Based Service Ongoing evaluation Ongoing evaluation ■ of servtaces to refine Setup of new Ga -Live of services to reline Catalog of services to refine of services to refine ■ end-user experience Helpdesk end-user experience end-user experience end-user experience ■ continued.... Overall Status: • Overall oh pian is on schedule • Ongoing expansion of the Service Catalog Accomplishments: Went live With live with fresh services and Tic customer portal • V+tolyst implementation is complete • Fresh Services implemenrotion is complete • Refined Wtalyst workflows, increasing efficiency while decreosing end-user time impocrs Risks & Mitigation Plan Organization/Program level; Project level: lam. No Risks to report G Technical Plan: Issues: No Issues an plan I Actions: G Budget Schedule: ^ G $133.000 IT Issues; No issues Actions: NSSC ss A titans es on schedule Actions: Legend: Project Status : G sc,ed�le n steed C complete Current Date : . Milestone : Overall Status El GIS Integrated Data and Services Technology and hinouation Services City of Tukwila Status Pate::;/1 SI2017 Manager: Joseph Todd Project Manager. Tam! Eberle and Roman Linsao Project Description: All departments pulling integrated mapping, assets, streets, parcel, and addressing data from single location. City Benefit : Expanded GIS data services provides one integrated source for all department business and emergency systems to be synced with one source of city detailed latitude and longitude data. This increases accuracy of emergency response information, crime data transparency ,city topography transparency, economic development detail map for city marketing and central source for all city addressing. and mapping needs. ' 2017 Schedule Initiate ESRI SLA Purchased GIS updating Streets discussion to r Update GIS as Analysis Tools Updated VR expand online 0 Data to for Police single source of (City Engine and experience with and Fre GiS services utilizing n Addressing ESRI Analytics ) FSR{ city Engine enterprise licensing • miiiimiftsa February April gill°, May "IIMr July August September t • 0 0 Self-SetSrice 0 s Addressing Project Tukwila I -map Expand Esti GIS Based Asset RFP process, Asset GIS Based Asset Tracking g J Addressing a Project Online services Tracking RFP 6/2 management Application acquisition and 5,11 D development 6/10 - Lucity contract in place a Overall Status:: • Working with firtortee, Public Works, DCD, Poke- and Fire to establish please 2 process for updating the GPS data warehouse • Welty Asset Management selected; contract in place, lark -off srheduied04 2i717 • Building out GIS layers to supptrrrself-service, fncludfng ADA Parks Assets, PW Assets Accomplishments; • Reconciled addressing with o marling successes right of 99_6% • Self service moiling Pist generator completed cod in use • Corrections to address points competed Risks & Mitigation Plan Organization Prograrn level: Technical Plan Ei Budget: C, Schedule: G $ 94,000 rr Issues' Project level: Issues: Na Risks to report Issues: No Issues on plan Action Actions No issues Issues' No issues $ 301.0Oc PW Actions: Action Actions Legend: Project Status : sOn chedule Poor R Wark Stopped C Complete Current Date : a Milestone : i W Overall Status 0 Computing Refresh Technology and Innovation Services City of Tukwila Status Date: 02/14/2017 Manager: Joseph Todd Project Manager: Mike Marcum Project Description: Refresh aging computers, peripherals, and laptops in all departments City Benefit : New computers have the processing powering needed to run new software packages, Laptops can be used to ensure business continuity during a major disaster event, vendor imaging, deployment, and easier replacement, Cur public works, fire, polite, and died teams gain mobility allowing them to stay out in the field longer to meet increasing public demand 2017 Schedule Dell Device Services Negotiations Dell Lease Prating Negotiations Dell tease Contract Approval Phase 2 device deployment Februarytt=1=1 M141=1:1= April Dell Device Contract Defined Start Initial Device Deployment POC Phase 1 Device Deployment Phase 3 Device Deployment July Phase 3 Device Deployment. continued._ Phase 3 Device Deployment continued._ ■ • a u a a September ■ ■ ■ ■ • ■ Overall Status: • lease has been signed dein is currently monufncruring equipment • Deployments etre 90% complete Accomplishments: • Lease has been segnedDell is nnartufacrurrng product - curages created • Deployment Schedule established • Systematically rolled out 90% of laptop depioymerrts W all divisions of the ciry Risks & Mitigation Plan errganization/Program Neel: Project level: Issues: Current computing is 3 years over computer utilization tench mark Actions: Legend: Technical Plan Issues: No issues on plan Action 0 Budget $150,400 rr issues: No issues Schedule ISSUeS Actions: Project Status : El On Schedule Off Work ■ Plan S[01/ped Complete Current Date : .I Milestone : City of Tukwila City Council Finance Committee FINANCE COMMITTEE Meeting Minutes December 5, 2017 - 5:30 p.m. - Hazelnut Conference Room, City Hall Councilmembers: Verna Seal, Chair; Kathy Hougardy, Thomas McLeod Staff: David Cline, Peggy McCarthy, Vicky Carlsen, Tracy Gallaway, Joseph Todd, Joel Bush, Jay Wittwer, Stephanie Brown, Erika Eddins, Laurel Humphrey (by phone) CALL TO ORDER: Committee Chair Seal called the meeting to order at 5:30 p.m. I. PRESENTATIONS 11. BUSINESS AGENDA A. Health Care Brokerage Services Staff is seeking Council approval of a contract with R.L. Evans in the amount of $51,250.00 for healthcare brokerage services regarding the active employee and LEOFF 1 retiree health plans during 2018. R.L. Evans has been providing excellent service to the City since 1990 and there are few firms with as much experience with self-funded plans. The proposed contract amount represents a 2.5% increase over2017. Councilmember Mcleod reminded staff that when the 2017 contract was presented in February, he and the other Committee members asked for additional research to determine if this contract is still the best value for the City. Staff stated that there are only a few self-funded plans in the region and a list of the available brokers will be provided to the Committee in a follow-up meom. UNANIMOUS APPROVAL. FORWARD TO DECEMBER 11, 2017 SPECIAL MEETING CONSENT AGENDA. B. 3rd Quarter 2017 Sales Tax and Miscellaneous Revenue Report Staff presented the 2017 3rd Quarter Sales Tax and Miscellaneous Revenue Report, including details on retail sales tax, gambling tax, and admissions tax revenues with sale tax broken out by industry classifications. Total sales tax collections for the 3rd quarter were $54K below those for the same period in 2016. DISCUSSION ONLY. C. Technology and Innovation Services Quarterly Report Staff provide the Committee with an update on activities and highlights from the Department of *Technology and Innovation Services. The Department is now fully staffed and making progress on its five key strategic initiatives. Of particular note is the deployment of public wifi in the vicinity of South 144th Street on December 15, 2017. This program will be expanded in the future, and future grants may be available if the proof of concept shows correlation with student achievement. The computing refresh previously discussed in Committee is nearly finished. DISCUSSION ONLY. 303 304 COUNCIL AGENDA SYNOPSIS lxili�rlr ------ flee .* Bute Pnpurrd 1 illay a review Council repiew 12/11/17 RM :; ! '( _ DLA ❑ Bid ,,1 ward AI tg Date ❑ Public Hearing Mi Dale ❑ Other .Iltg Datr CA'rt.t_ oily @ Dis Allg Dale SPONsoR ❑Cont ii •dllayor ❑HR ❑ DCD ❑ Finance 017hr ❑ 7S ■ P --R ►1 Police ❑ PIl" • Court SPONS41It's The Tukwila Police Department annually purchases portable radios to replace or add radios SI i!IINI.1RY to its supply. The purpose of the purchase is to furnish some officers with newer portable radios for them to use through the course of their duties, replacing older radios, or radios that no longer perform properly. This is a budgeted annual purchase, and will be made with existing budgeted funds, no additional money is requested. The cost is $ 56,367.00 RI1'11, vi.:1) 13Y ❑ C.O.W. Mtg. ❑ CDN Comm ❑ Finance Comm. ❑ Trans &Infrastructure ❑ Arts Comm. ❑ Parks Comm. DATE: 12/04/17 COMMITTEE CHAIR: MCLEOD El Public Safety Comm. J ITEM INFORMATION ITEM No. Spec 2.C. SI :11 1; Sl'C )NSSit: R. MITCHELL/ R. METTLIN O1tic i INI. AGENDA D:\'11_:: 12/11/17 AGENDA NEN' Ta LE Purchase approval for new portable radios for the police department. mssion 12-04-17 ❑ ,\Potion Altg Date ❑ Resolution olution Mg Dale ❑ Orclutancr :lftq Duce . ❑ Bid ,,1 ward AI tg Date ❑ Public Hearing Mi Dale ❑ Other .Iltg Datr CA'rt.t_ oily @ Dis Allg Dale SPONsoR ❑Cont ii •dllayor ❑HR ❑ DCD ❑ Finance 017hr ❑ 7S ■ P --R ►1 Police ❑ PIl" • Court SPONS41It's The Tukwila Police Department annually purchases portable radios to replace or add radios SI i!IINI.1RY to its supply. The purpose of the purchase is to furnish some officers with newer portable radios for them to use through the course of their duties, replacing older radios, or radios that no longer perform properly. This is a budgeted annual purchase, and will be made with existing budgeted funds, no additional money is requested. The cost is $ 56,367.00 RI1'11, vi.:1) 13Y ❑ C.O.W. Mtg. ❑ CDN Comm ❑ Finance Comm. ❑ Trans &Infrastructure ❑ Arts Comm. ❑ Parks Comm. DATE: 12/04/17 COMMITTEE CHAIR: MCLEOD El Public Safety Comm. J ❑ Planning Comm. RECOMMENDATIONS. Si NSOR/ADMIN. CONINITri'I:1. Police Department Unanimous Approval; Forward to Regular Meeting Consent Agenda COST IMPACT / FUND SOURCE FAI :\1)ll i"1t1: R1 L LiIIt l) AMOUNT BUDGETED APPROPRIATION REQUIRED $56,367.21 $56,367.21 $0.00 Fund Source: Comments.: MTG. DATE RECORD OF COUNCIL ACTION 12/11/17 MTG. DATE ATTACHMENTS 12/11/17 Informational Memorandum dated 12/4/17 Quote for radios Minutes from the Public Safety Committee meetng of 12/4/17 305 306 City of Tukwila Allan Ekberg, Mayor INFORMATIONAL MEMORANDUM TO: Public Safety Committee FROM: Bruce Linton, Chief of Police BY: Rick Mitchell, Deputy Chief of Police Rory Mettlin, Sergeant CC: DATE: Mayor Ekberg December 4th, 2017 SUBJECT: Purchase approval for Police Department Portable Radios ISSUE The Police Department requests approval for the purchase of portable police radios to replace older radios to be taken out of service. BACKGROUND The Tukwila Police Department annually purchases portable radios to replace or add radios to its supply. The purpose of the purchase is to furnish some officers with newer portable radios for them to use through the course of their duties, replacing older radios, or radios that no longer perform properly. This is a budgeted annual purchase, and will be made with existing budgeted funds, no additional money is requested. The cost is $ 56,367.00 DISCUSSION Whether to approve the purchase of police radios for the police department. FINANCIAL IMPACT None, the purchase is currently funded within the department's current budget structure. RECOMMENDATION The Council is being asked to approve and authorize the Mayor to purchase the additional portable radios for the department and forward this to the December 11, 2017 Regular Meeting Consent Agenda. ATTACHMENTS Quotes/costs for radio purchase 307 308 King County SERVICE PROVIDER Stephen Jacoby King County Radio Shop 855 5. 192 St, Suite 1000 Phone: (206) 263-8099 Fay (206) 205-1375 infc Steohen.Jacobvf(kinacountv.nov WORK ESTIMATE DATE: 6/712016 ESTIMATE #: $ 56,367.21 CUSTOMER Tuckwilla PD PROJECT DESCRIPTION: ID 1 2 3 DESCRIPTION HOURS PER HOUR, $ TOTAL Radios 16 $3,152.37 50,437.92 Ternpet $250.00 250,00 Radio Program Ing 16 330.00 $ 480.00 4 Admin Fee 75 $ 75.00 5 6 7 8 10 Labor $111.00 THANK YOU FOR YOUR eUSINESSI SUBTOTAL TAX RATE SALES TAX SHIPPING AND HANDLING TOTAL 51,242,92 $ 0.100 5,124.29 $ 56,367.21 Above information is not an invoice and only an estimate of services described above. This estimate is non - contractual. If you have any questions concerning thi invoice, contact Rich Richardson at phone number 206-263-8105 309 310 City of Tukwila City Council Public Safety Committee PUBLIC SAFETY COMMITTEE Meeting Minutes December 4, 2017 - 5:30 p.rn. - Hazelnut Conference Room, City Hall Councilmembers: Thomas McLeod, Chair; Joe Duffle, De'Sean Quinn Staff: David Cline, Jack Pace, Nora Gierloff, Jay Wittwer, Rick Mitchell, Rory Mettlin, Laurel Humphrey (by phone) CALL TO ORDER: Committee Chair McLeod called the meeting to order at 5:30 p.m. ANNOUNCEMENT II. BUSINESS AGENDA Police De.artment Re.uestto Purchase Portable Radios Staff is seeking Council approval Council approval to purchase 16 new Motorola portable radios in the amount of $56,367. This is a budgeted, routine purchase done to refresh the supply and replace malfunctioning or outdated radios. Councilmember Duffle asked what are done with the old radios and staff replied that broken ones are destroyed but older ones can sometimes be used as backup. UNANIMOUS APPROVAL. FORWARD TO DECEMBER 11, 2017 SPECIAL MEETING CONSENT AGENDA. B. Code Enforcement Update Staff provided the Committee with a year-end status report on the Code Enforcement division. As of November 27, 2017, 99% of rental housing owners were current on licensing. The 2017 emphasis on closing cases older than one year has been successful and cases older than 3 years are down by 63%. 377 cases were opened this year, and 450 were closed. The average number of days to close 2017 cases was 48 days, down from 88 days for 2016 cases. The City Council adopted a streamlined enforcement process in September that largely eliminated the use of infractions. Squatters in vacant homes continue to be a challenge for the City, and boarding up houses needs to be done very securely which can be expensive. Chair McLeod asked what residents can do when squatters are observed, and they can call either the City or the Police Department as both departments work together. Councilmember Quinn suggested that the City establish clear expectations as these situations are not usually immediately resolved and callers may be frustrated and/or not understand the implications of private property rights. He also suggested creating educational material on how to properly secure homes for new owners. Staff also talked about a "wishlist" program involving community volunteers who could help tackle code issues at homes of the elderly, disabled, or otherwise challenged residents. DISCUSSION ONLY. 311 312 CO UNCIL AGENDA SYNOPSIS Trritialr Meetin Date Prepared fry Mayor's review Conned review 12/11/17 SBC 1,'.l OL ❑ Resolution Altg Date ❑ 0nil nana AIIg Date ❑ Bid .-lowed Aitg Data ❑ Public T dearrrtg 11Itg Dale I. Other Mg Date Mg MIA Date SPONSOR ❑CoundI ❑Mrtyouor I -TR ❑DCD ■Finetnee CIF in [❑T.S' ❑P&R ❑Police OP If- Court SP()NS°R'S Execute a contract with R.L. Evans in the amount of $51,250.00 for 2018 brokerage SUNIMAItY services regarding the active employee and retiree healthcare plans. The Council is being asked to approve the contract with R.L. Evans and consider this item on the subsequent December 11th Special Meeting Consent Agenda. RINII.W L) PY El C.O.W. ITEM INFORMATION ITE411 No. Spec 2.D. 313 STAFF SPONSOR: STEPHANIE BROWN ORIGIN II, AG NI)A DA'T'E: 12/11/17 AGENDA ITEM Trri.E 2018 Contract with R.L.Evans for Broker Services C •vi !•_uoitY • Discxr.N:Firm 1,'.l Motion Date 12/11/17 ❑ Resolution Altg Date ❑ 0nil nana AIIg Date ❑ Bid .-lowed Aitg Data ❑ Public T dearrrtg 11Itg Dale I. Other Mg Date Mg MIA Date SPONSOR ❑CoundI ❑Mrtyouor I -TR ❑DCD ■Finetnee CIF in [❑T.S' ❑P&R ❑Police OP If- Court SP()NS°R'S Execute a contract with R.L. Evans in the amount of $51,250.00 for 2018 brokerage SUNIMAItY services regarding the active employee and retiree healthcare plans. The Council is being asked to approve the contract with R.L. Evans and consider this item on the subsequent December 11th Special Meeting Consent Agenda. RINII.W L) PY El C.O.W. Mtg. ❑ CDN Comm ❑ Arts Comm. `/ Finance Comm. ❑ Public Safety Comm. Comm. ❑ Planning Comm. CHAIR: SEAL El Trans &Infrastructure DATE: 12/5/17 ❑ Parks COMMITTEE RECOMMENDATIONS: SPONSI ./ADnll\. COMWITEE Human Resources Department Unanimous Approval; Forward to Consent Agenda COST IMPACT / FUND SOURCE ExPENDI'I1 RI REQ'IRIM AMOUNT BUDGETED APPROPRIATION REQUIRED $$51,250 $$51,250 $$51,250 Fund Source: Comments: MTG. DATE RECORD OF COUNCIL ACTION 12/11/17 MTG. DATE ATTACHMENTS 12/11/17 Informational Memo Dated 11/29/17 R.L. Evans Contract, Exhibit A Scope of Services and Exhibit B Method of Payment Minutes from the Finance & Safety Committee meeting 0112/5/17 313 314 City of Tukwila Allan Ekberg, Mayor INFORMATIONAL MEMORANDUM TO: Finance Committee FROM: Stephanie Brown, Human Resources Director BY: Erika Eddins, Human Resources Analyst CC: Mayor Ekberg DATE November 29, 2017 SUBJECT: Healthcare Broker Services Contract for R.L. Evans, Broker of Record ISSUE Execute a contract with R.L. Evans in the amount of $51,250 for healthcare brokerage services regarding the active employee and LEOFF 1 retiree health plans in 2018. BACKGROUND The City of Tukwila's self-funded health insurance program was started in 1990. R.L. Evans has been our broker since that time, helping the City to manage the costs of both the retiree and active employee health insurance plans, as well as, negotiating competitive prices on Life, Long-term Disability, and Stop -Loss Insurance. DISCUSSION City staff have been pleased with the expertise and the high level of customer service that the R.L. Evans company provides given their depth of experience in self-funded plan management. We have found through research that there are not many brokerage firms that have the extensive experience in self-funded plans as the R.L. Evans Company. We are confident that their ongoing service will assist the City in continuing to operate a cost effective and comprehensive benefits plan. FINANCIAL IMPACT A one-year guarantee for 2018 provides for a 2.5% increase over 2017 for an overall fee of $51 250. It is expected that any fees and commissions collected in 2017 will offset against the fees that occur in 2018 The contract expenses will be within 2018 budgeted amounts. RECOMMENDATION The Committee is being asked to approve the contract with R.L. Evans for Healthcare Broker Services and forward this item to the December 11, 2017 Special Meeting Consent Agenda. ATTACHMENTS R.L. Evans Contract with Exhibits A and B: Scope of Services and Method of Payment 315 316 City of Tukwila 6200 Southcenter Boulevard, Tukwila WA 98188 CONTRACT FOR SERVICES Contract Number: This Agreement is entered into by and between the City of Tukwila, VVashinpton, a non -charter optional municipal code city hereinafter referred to as "the City," and R.L. Evans Company, Inc., hereinafter referred to as "the Contractor," whose principal office is located at 3535 Factoria Blvd. SE Suite 120, Bellevue, WA 98006. WHEREAS, the City has determined the need to have certain services performed for its citizens but does not have the manpower or expertise to perform such services; and WHEREAS, the City desires to have the Contractor perform such services pursuant to certain terms and conditions; now, therefore, IN CONSIDERATION OF the mutual benefits and conditions hereinafter contained, the parties hereto agree as follows: 1. Scope and Schedule of Services to be Performed by Contractor. The Contractor shall perform those services described on Exhibit A attached hereto and incorporated herein by this reference as if fully set forth, In performing such services, the Contractor shall at all times comply with all Federal, State, and local statutes, rules and ordinances applicable to the performance of such services and the handling of any funds used in connection therewith. The Contractor shall request and obtain prior written approval from the City if the scope or schedule is to be modified in any way. Compensation and Method of Payment. The City shall pay the Contractor for services rendered according to the rate and method set forth on Exhibit B attached hereto and incorporated herein by this reference. The total amount to be paid shall not exceed $51,250 per year at a rate of 3. Contractor Budget. The Contractor shall apply the funds received under this Agreement within the maximum limits set forth in this Agreement. The Contractor shall request prior approval from the City whenever the Contractor desires to amend its budget in any way, 4. Duration of Agreement. This Agreement shall be in full force and effect for a period commencing January 1, 2018, and ending December 31, 2018, unless sooner terminated under the provisions hereinafter specified, 5. Independent Contractor. Contractor and City agree that Contractor is an independent contractor with respect to the services provided pursuant to this Agreement. Nothing in this Agreement shall be considered to create the relationship of employer and employee between the parties hereto. Neither Contractor nor any employee of Contractor shall be entitled to any benefits accorded City employees by virtue of the services provided under this Agreement. The City shall not be responsible for withholding or otherwise deducting federal income tax or social security or contributing to the State Industrial Insurance Program. or otherwise assuming the duties of an employer with respect to the Contractor, or any employee of the Contractor. CA Revised December 2016 Page 1 of7 317 6. indemnification. The Contractor shall defend, indemnify and hold the Public Entity, its officers, officials, employees and volunteers harmless from any and all claims, injuries, damages, losses or suits including attorney fees, arising out of or in connection with the performance of this Agreement, except for injuries and damages caused by the sole negligence of the Public Entity. Should a court of competent jurisdiction determine that this Agreement is subject to RCW 4.24.115, then, in the event of liability for damages arising out of bodily injury to persons or damages to property caused by or resulting from the concurrent negligence of the Contractor and the Public Entity, its officers, officials, employees, and volunteers, the Contractor's liability hereunder shall be only to the extent of the Contractor's negligence, It is further specifically and expressly understood that the indemnification provided herein constitutes the Contractor's waiver of immunity under industrial Insurance, Title 51 RCW, solely for the purposes of this indemnification. This waiver has been mutually negotiated by the parties. The provisions of this section shall survive the expiration or termination of this Agreement. 7. Insurance. The Contractor shall procure and maintain for the duration of the Agreement, insurance against claims for injuries to persons or damage to property which may arise from or in connection with the performance of the work hereunder by the Contractor, their agents, representatives, employees or subcontractors. Contractor's maintenance of insurance, its scope of coverage and limits as required herein shall not be construed to limit the liability of the Contractor to the coverage provided by such insurance, or otherwise limit the City's recourse to any remedy available at law or in equity. A. Minimum Scope of Insurance. Contractor shall obtain insurance of the types and with the limits described below: 1. Automobile Liability insurance with a minimum combined single limit for bodily injury and property damage of $1,000,000 per accident Automobile liability insurance shall cover all owned, non -owned, hired and leased vehicles. Coverage shall be written on Insurance Services Office (ISO) form CA 00 01 or a substitute form providing equivalent liability coverage, if necessary, the policy shall be endorsed to provide contractual liability coverage. 2. Commercial General Liability insurance with limits no less than $1,000,000 each occurrence, $2,000,000 general aggregate and $2,000,000 products -completed operations aggregate limit, Commercial General Liability insurance shall be as least at broad as ISO occurrence form CG 00 01 and shall cover liability arising from premises, operations, independent contractors, products -completed operations, stop gap liability, personal injury and advertising injury, and liability assumed under an insured contract. The Commercial General Liability insurance shall be endorsed to provide a per project general aggregate limit using ISO form CG 25 03 05 09 or an equivalent endorsement. There shall be no exclusion for liability arising from explosion, collapse or underground property damage. The City shall be named as an additional insured under the Contractor's Commercial General Liability insurance policy with respect to the work performed for the City using ISO Additional Insured endorsement CG 20 10 10 01 and Additional Insured -Completed Operations endorsement CG 20 37 10 01 or substitute endorsements providing at least as broad coverage_ 3. Workers' Compensation coverage as required by the industrial Insurance laws of the State of Washington. CA Revised December 2016 Page 2 of 7 318 B. Other Insurance Provision. The Contractor's Automobile Liability and Commercial General Liability insurance policies are to contain, or be endorsed to contain that they shall be primary insurance with respect to the City. Any insurance, self-insurance, or insurance pool coverage maintained by the City shall be excess of the Contractor's insurance and shall not contribute with it. C. Acceptability of Insurers. Insurance is to be placed with insurers with a current A.M. Best rating of not Tess than A: ViI. D. Verification of Coverage. Contractor shall furnish the City with original certificates and a copy of the amendatory endorsements, including but not necessarily limited to the additional insured endorsement, evidencing the insurance requirements of the Contractor before commencement of the work. Upon request by the City, the Contractor shall furnish certified copies of all required insurance policies, including endorsements, required in this Agreement and evidence of all subcontractors' coverage. E. Subcontractors. The Contractor shall have sole responsibility for determining the insurance coverage and limits required, if any, to be obtained by subcontractors, which determination shall be made in accordance with reasonable and prudent business practices. F. Notice of Cancellation. The Contractor shall provide the City and all Additional Insureds for this work with written notice of any policy cancellation, within two business days of their receipt of such notice. G. Failure to Maintain insurance. Failure on the part of the Contractor to maintain the insurance as required shall constitute a material breach of contract, upon which the City may, after giving five business days notice to the Contractor to correct the breach, immediately terminate the contract or, at its discretion, procure or renew such insurance and pay any and all premiums in connection therewith, with any sums so expended to be repaid to the City on demand, or at the sole discretion of the City, offset against funds due the Contractor from the City. 8. Record Keeping and Reporting. A. The Contractor shall maintain accounts and records, including personnel, property, financial and programmatic records which sufficiently and properly reflect all direct and indirect costs of any nature expended and services performed in the performance of this Agreement and other such records as may be deemed necessary by the City to ensure the performance of this Agreement. B. These records shall be maintained for a period of seven (7) years after termination hereof unless permission to destroy them is granted by the office of the archivist in accordance with RCW Chapter 40.14 and by the City. 9. Audits and Inspections. The records and documents with respect to all matters covered by this Agreement shall be subject at all times to inspection, review or audit by law during the performance of this Atgreement. 10. Termination. This Agreement may at any time be terminated by the City giving to the Contractor thirty (30) days written notice of the City's intention to terminate the same. Failure to provide products on schedule may result in contract termination. If the Contractor's insurance coverage is canceled for any reason, the City shall have the right to terminate this Agreement immediately. 11. Discrimination Prohibited. The Consultant, with regard to the work performed by it under this Agreement, will not discriminate on the grounds of race, religion, creed, color, national origin, age, veteran status, sex, sexual orientation, gender identity, marital status, political affiliation, the presence of any disability, or any other protected class status under state or federal law, in the selection and retention of employees or procurement of materials or supplies. CA Revised December 2016 Page 3 of 7 319 12. Assignment and Subcontract. The Contractor shall not assign or subcontract any portion of the services contemplated by this Agreement without the written consent of the City. 13. Entire Agreement; Modification. This Agreement, together with attachments or addenda, represents the entire and integrated Agreement between the City and the Contractor and supersedes all prior negotiations, representations, or agreements written or oral. No amendment or modification of this Agreement shall be of any force or effect unless it is in writing and signed by the parties. 14. Severability and Survival. If any term, condition or provision of this Agreement is declared void or unenforceable or limited in its application or effect, such event shall not affect any other provisions hereof and all other provisions shall remain fully enforceable, The provisions of this Agreement, which by their sense and context are reasonably intended to survive the completion, expiration or cancellation of this Agreement, shall survive termination of this Agreement. 15. Notices. Notices to the City of Tukwila shall be sent to the following address: City Clerk, City of Tukwila 6200 Southcenter Blvd. Tukwila, Washington 98188 Notices to the Contractor shall be sent to the address provided by the Contractor upon the signature line below. 16. Applicable Law; Venue; Attorney's Fees. This Agreement shall be governed by and construed in accordance with the laws of the State of Washington. In the event any suit, arbitration, or other proceeding is instituted to enforce any term of this Agreement, the parties specifically understand and agree that venue shall be properly laid in King County, Washington. The prevailing party in any such action shall be entitled to its attorney's fees and costs of suit. DATED this day of , 20� CITY OF TUKWILA CONTRACTOR Allan Ekberg, Mayor ATTEST/AUTHENTICATED: By. Douglas Evans, President Address: 3535 Factoria Blvd., Suite 120 City Clerk, Christy O'Flaherty Bellevue, WA 98006 APPROVED AS TO FORM: Office of the City Attorney CA Revised December 2016 Page 4 of 7 320 EXHIBIT A. SCOPE OF SERVICES For Active and Retiree Plans The Scope of Services for this contract includes the following coverages or programs: Medical/Rx individual/Aggregate Stop Loss Dental Third Party Administrative (TPA) Services Vision Group Life & AD&D and Dependent Life Long Tenn Disability (LTD) 1 -IMO (Kaiser Permanente) The following are representative of the basic services the BROKER will provide with respect to the CITY'S benefit plans: 1. Current Plan Review • Review in -force contracts, plans, benefit design • Review funding agreements • Review claims data and plan benefit design • Assist with renewal contract negotiations 2, Bidding the In -Force Lines of Coverage • Prepare bid specifications for underwriters • Research insurance markets on CITY'S (Plan Sponsor's) behalf • Analyze proposals and make recommendations 3. Plan Administration • Evaluate current/prospective TPA's • Assist with billing and eligibility problems • Assist with plan installation • Monitor TPA for compliance with contract terms 4. Benefit Communication • Plan and organize employee meetings • Develop benefit summaries • Assist with preparation of Summary Plan Descriptions 5. Assist the City (Plan Sponsor) to Comply with Federal Laws Impacting Benefit Plans • COBRA compliance • PPACA compliance • TEFRA compliance • 1-I1PAA compliance CA Revised December 2016 Page 5of7 321 G. Other Services • Act as an advocate of the participants and CITY in resolving difficult claims and administrative problems • Meet, at (east quarterly with Health Care Committee, and as desired, with City representatives to disouss claims experience, administration services, cost containment ideas, benefit design, new programs and other employee benefit plan issues and problems. • Assist in providing detailed annual financial accountings • Review and analyze claims data and make recommendations • Review industry trends and advise the City of Tukwila • Assist the CITY in strategic benefit planning • Other special projects agreed to between the CITY and BROKER CA Revised December 2016 Page 6 of 7 322 EXHIBIT B. METHOD OF PAYMENT ACTIVE (4024) and RETIREE (5024) PLANS The Broker Commission Fee payable to R.L. Evans is $4,270.83 per month. This contract is not to exceed $51,250.00 in a year. The fee is reduced by any standard agent fees or commissions that R.L. Evans receives during the year and will provide a full accounting at year-end. CA Revised December 2016 Page 7 of 7 323 324 City of Tukwila City Council Finance Committee FINANCE COMMITTEE Meeting Minutes December 5, 2017 - 5:30 p.m. - Hazelnut Conference Room, City Hall Councilmembers: Verna Seal, Chair; Kathy Hougardy, Thomas McLeod Staff: David Cline, Peggy McCarthy, Vicky Carlsen, Tracy Gallaway, Joseph Todd, Joel Bush, Jay Wittwer, Stephanie Brown, Erika Eddins, Laurel Humphrey (by phone) CALL TO ORDER: Committee Chair Seal called the meeting to order at 5:30 p.m. I. PRESENTATIONS 11. BUSINESS AGENDA A. Health Care Brokerage Services Staff is seeking Council approval of a contract with R.L. Evans in the amount of $51,250.00 for *healthcare brokerage services regarding the active employee and LEOFF 1 retiree health plans during 2018. R.L. Evans has been providing excellent service to the City since 1990 and there are few firms with as much experience with self-funded plans. The proposed contract amount represents a 2.5% increase over2017. Councilmember Mcleod reminded staff that when the 2017 contract was presented in February, he and the other Committee members asked for additional research to determine if this contract is still the best value for the City. Staff stated that there are only a few self-funded plans in the region and a list of the available brokers will be provided to the Committee in a follow-up meom. UNANIMOUS APPROVAL. FORWARD TO DECEMBER 11, 2017 SPECIAL MEETING CONSENT AGENDA. B. 3rd Quarter 2017 Sales Tax and Miscellaneous Revenue Report Staff presented the 2017 3rd Quarter Sales Tax and Miscellaneous Revenue Report, including details on retail sales tax, gambling tax, and admissions tax revenues with sale tax broken out by industry classifications. Total sales tax collections for the 3rd quarter were $54K below those for the same period in 2016. DISCUSSION ONLY. C. Technology and Innovation Services Quarterly Report Staff provide the Committee with an update on activities and highlights from the Department of Technology and Innovation Services. The Department is now fully staffed and making progress on its five key strategic initiatives. Of particular note is the deployment of public wifi in the vicinity of South 144th Street on December 15, 2017. This program will be expanded in the future, and future grants may be available if the proof of concept shows correlation with student achievement. The computing refresh previously discussed in Committee is nearly finished. DISCUSSION ONLY. 325 326 Upcoming Meetings & Events December 2017 11th (Monday) 12th (Tuesday) 13th (Wednesday) lith (Thursday) 15th (Friday) 16th (Saturday) ➢ Community ri-Fe}5� -& `"fsmrastructure Cmte., Boards and Commissions Holiday Social., 530 - 7:00 PM (Sullivan Center at Tukwilaf 711age) For questions or to RSVP please contact Cheryl Thompson at: (206) 433-1850 1, Planning Commission, Work Session 6:30 PM (Council Chambers) > COPCAB. 6:30 PM (Duwarish Conference Room) Dewlaament & Neighborhoods Cmte., Cancelled ;, Tukwila International Boulevard Action Cmte. 7:00 PM (t alley flew Sewer Dist, 34605 148th) Cancelled Y Reception for Joe Duffle 7:00 PM City Council Committee of the Whole Mtg., 7:00 PM (Council Chambers) C.O.W. to be immediately followed by a Special Mtg. 18th (Monday) 19th (Tuesday) 20th (Wednesday) 21st (Thursday) 22nd (Friday) 23rd (Saturday) ? Public Safety Cmte., 5:30 PM (Hazelnut Conference Room) Y City Council - Finance Cmte, 5:30 PM v A4 is Cu fission, Cancelled re T— 1R U stops al Society Cancelled Cancelled Regular-Mtg., Cancelled ? Arts Commission: 3rd Wed., 5:00 PM, Tukwila Community Center. Contact Tracy Gallaway al 206-767-2305. Civil Service Commission: 1st Mon., 5:00 PM, Human Resources Conf. Room. Contact Human Resources at 206-433-1831. ?Community Development and Neighborhoods Committee: 2nd & 4th Mon., 5:30 PM, Hazelnut Conf Room. Contact Laurel Humphrey at 206-433-8993. ?Equity & Social Justice Commission: 1st Thurs., 5:15 PM, Hazelnut Conf. Room. Contact Mia Navarro at 206-454-7564. ?Finance Committee: 1st & 3rd Tues., 5:30 PM, Hazelnut Conf. Room. Contact Laurel Humphrey at 206-433-8993. ?Park Commission: 2nd Wed., 5:30 PM, Community Center. Contact Robert Eaton al 206-767-2332. ?Public Safety Committee: Ist & 3rd Mon., 5:30 PM, Hazelnut Conf. Room. Contact Laurel Humphrey at 206-433-8993 ?Planning Commission/Board of Architectural Review: 41' Thurs., 6:30 PM, Council Chambers at City Haft Contact Wynetta Brvens al 206-431-3670. ?Transportation and Infrastructure Committee: 2nd & 4th Tues., 5:30 PM, Foster Cont. Room. Contact Laurel Humphrey at 206-433-8993. ?Tukwila Intl. Blvd. Action Cmte: 2nd Tues., 7:00 PM, Valley View Sewer District. Contact Chief Linton at 206-433-1815. 327 Tentative Agenda Schedule MONTH MEETING 1 - REGULAR MEETING 2 - C.O.W. MEETING 3 - REGULAR MEETING 4 - C.O.W. December 4 11 See agenda packet cover sheet for this week's agenda: December 11, 2017 Committee of the Whole Meeting. 18 26 (Tuesday) 328