HomeMy WebLinkAboutCDN 2018-01-23 Item 2B - Discussion - 2018 Lodging Tax Preview(i."-NTIk..wdot
2018 Tourism Preview
CZ)
Ueq,111J@1U
z
rD
co
3 7 .E Ifar
"ArreAw
-444.1V
N
A 2018 Brand Experience Touchpoints
Brand Checklist
• Brand Deployment
o Collateral
o Licensing Agreements
o Expand Photo Library
o Front Line Staff
o Third Party Applications
• Brand Experience
o Urban Center Map
o Wayfinding and Signage
o Events
o Map
• Brand Marketing
o Collaborative Advertising
o Promotional Videos
Presented by E er r ehHealth
https://www.soundersfc.com/post/2016/09/12/2016-rave-
green-run-presented-evergreen-health
https://www.youtube.com/watch?v=39IdmPVPobU3
Wayfinding and Signage
DOWNTOWN
HUNTSVILLE
Est, 1805
DOWNTOWN
HUNTSVILLE
Est. 1805
Wayfinding and Signage
Museums
Visitor
Information
Von Braun
Center
Constitution
Village
EarlyWorks
Museum
Twickenham
Historic
District
Cmn 014.1 Yryyur
Shopping & anlag
l
Wayfinding and Signage
il7r al rarhriS[rrItt6
4$ JULY 4TH CELEBRATION
PRR"( 6;34 PM TUSTIH HIGH 5(HOOL F (F
Wayfinding and Signage
Wayfinding and Signage
DOWNTOWN
LEARN MORE AT V1SITKNOXVILLE.COM
OR CALL 800-727.8045 0000
"``�vllle
TEMIIESSEE
I '. „„rja TO 73NvU'
HI TO
S TA Y �i
TO -IAPHY VgL.L
WE; As
OLS
P yary mac.
VEX"' So¢rAara
raa x.¢Harky
`�. EaatA.ra-x< L
T? DcHAI
A Tau
irdnae. Areae
90.°"'"'" Glit4o lrp !a[n C
f�en
The sA.•.e.rd
Hc4N
WAIT KILL DR
4, .1
; rvx rn.ern
Mler y.)
`Rci
Ceara
'11" 2O01PJOT41L_E
CHM-MAEE PARK
T'iE U JSE OF ANOMIE
Mita tj
Aa T4
BECK C HAL EXCHANGE LTR
NARRY-HAZIw HOUSE
41 ET HA . GARDENS
AI
iYHAlFHATAME-
111.
Merl
comer
Aiore
Feamaaia
e
LVrRa. Ka,
Regal
1.nrr,Ln. IfNi6N AVE. m.“. �Kr
rult _
CLINCH ATE.
ti s.T.na¢.aaa, To na sine
9eW.aw=..1�� tatora. CLL.,T.404.12:xa 31.
Eautarj -
w. CHURCH auH
0_, Library
Su .
Cif Y
PTO HILTON GARDEN IAN
RLEAE 00410.
CRESCENTGp&ra
()IO
T.xn,.n.11 tE
' Fadcr.Lxa ND' ....
CGffib$RLEND E9E.zA.ae.
enR•am C �
E. AHart OC uN'Tema
Awk�:—�1Ton a -n me
ij
9a6AT:AU iwa AAMMN.ve
.¢ tF Station
* Ea.Fwm
* Q61lnrlum
per. haat
Na1a 3/J41ti3f- HaA1 .THavat . Maim,
i:..rie: ' C .t6cTin A AMR..
'� ^i1YCaac ¢ty �Dlavnt
A Lep � 6Lavf¢a -
N &VIAND DR
=1Ar]aend
1811 Ax: Wom AHA E.itEL AVE.
�]
Heil of Fall
.J'
Heil of Fame TU.
tioeKD. GOV. MED RM—IRTES PARK
Comma. IAAMINWEE
9.innt.ar
Oft 200' 400'
iOT110MSPOH BDUNG ARCH&
CC ALCOA FIGHWAYCU S IMSA
MC TWSCI+))11104T �ITYO
10 11,11115 NATURE ERN TTA,
URBAN AILDERN€55,x
ISLAND HOME AIRPORT! DYA l
Collaborative Advertising
-
A Third Party Applications
• Museum of Flight
• Starfire Sports
• Others?
Application Requirements:
o Heads in Beds;
o Feet on the Streets; and/or
o Build the Brand
Third Party Applications
Issues:
• Using the Tukwila name (where
feasible).
• Getting value from sponsorship
agreements.
• Delivering on objectives.
1
R ,1 _�., ,
}
. 11" .i'' - '
. ' . ','70.. I .. ; t 10 • ik — i 1 4 ' 1
a �a 4 :P".' ' e
•
- LI
: •
31r( 4 !: . *! J' '` 1iy . \ tr yr a
ilii.!. ,►
i` ,�� till {i�{• F t('11
1 f Hyl
', ,.— , t I, i
' \,0, '. - 4,/
4 ' ,, F r . r, ` ,
t. w I r ,'
� ., . i '. 401 ,e." J.'
,� �r„.
4;;'
_ s .r,r A ;i a , !
,y:,..• • , . ' ,4.-.. ....,A, t I - J i1 '...
t / , •” V 11. u? d ,
. , / #t'' '''', I '1'1: 4C ' ''' '4 4
.1' 1 . ' . i. .51 ';';$ 11 1 1 ir . 'ft 1.., . j,'„ , ).:14 ,,i \‘\' . , . , -ef-•
tit; 4 j
Y , , N� ;. F'',, � '� y,• of i'N • i
7T;. •S r #' i1 i"
++ i. p• Spy ,: yI 1' •�; +,' 411i a. A,1
1��4 F ill l
(+/1.1 r
411, 1
1 •: , x6 01♦,' d -:; i .► , n -
"'H., -.4 i , . 4 ¢log i�
' (. '.
..i L + S- 1• k fr 4. u r f
11
it rid )�, i i.
I 1
9
. 4 II •rte 1 IiFi +4.
1 i r
i' �, Far i "'+
l • _. Ail • n• "4 1,11qi . .
oSa91-uaD -nos@ [IP
LI 1 0 S JuJyi.nos
Southcenter 50th
• Rave Green Run and Fire Fighter
Challenge
• 50th Anniversary Event (tentatively
July 31st).
• Earned Media
• Social Media
• Historical Research
• 4Culture Grant
• Special Videos
CO
OD
W
CD
Questions?