HomeMy WebLinkAboutRes 2009 - Guiding Principles for Allocation of Tourism FundsCitv of Tukwila
Washington
Resolution No. 200°)
A RESOLUTION OF THE CITY COUNCIL OF THE CITY
OF TUKWILA, WASHINGTON, ESTABLISHING GUIDING
PRINCIPLES FOR THE ALLOCATION OF THE CITY'S
TOURISM FUNDS.
WHEREAS, the visitor economy (both day and overnight visitors) generates
significant economic development activity in the City of Tukwila; and
WHEREAS, the City Council previously authorized the collection of a lodging tax
charge on certain eligible stays in the City's hotels, motels, and short-term rental
accommodations; and
WHEREAS, the City Council previously authorized the execution of an Interlocal
Agreement with the cities of SeaTac and Des Moines, which established the framework
to allow for the collection of a Tourism Promotion Area fee on eligible stays at hotels
and motels within the City; and
WHEREAS, the lodging tax and Tourism Promotion Area fees make up the
combined tourism funds authorized by the City Council to be collected in the City of
Tukwila; and
WHEREAS, the City Council desires to ensure the City's tourism funds are u sed in
a strategic manner as a resource to help grow the City's tourism economy;
NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF TUKWILA,
WASHINGTON, HEREBY RESOLVES AS FOLLOWS:
Section I. Guiding Principles for Tourism Funding Established.
In addition to the requirements of Washington State law and Interlocal Agreements
executed by the City, the City shall strive to use the following principles to guide the u se
of the City's tourism funds:
A. The Tourism Promotion Area revenues should be used to attract overnight
visitors from 50 miles or more outside of Tukwila using the Seattle Southside brand an d
focusing on state, national, and global marketing.
CC: Leg islative Development \Touri sm funds—guiding principles 11-16-20
BM:bjs Review and analysis by Barbara Saxton Page 1 of 2
B. Lodging tax funds should be used for the following:
1. Marketing efforts to attract visitors under other brands (such as Seattle and
Kent Valley).
2. Marketing to attract day visitors from within the greater Seattle region using
the "Tukwila" brand.
3. Developing Tu kwila as a destination ("Destination Development") in cluding:
a. Tourism infrastructure
b. Events and Festivals
(1) Operations
(2) Marketing
(3) Development
C. The City of Tukwila should control how its brand is used within the egion.
Section 2. Flexibility in Use of Funds Maintained.
Nothing in Section 1 of this resolution should be interpreted to prevent any
organization from requesting tourism funds from the City. These principles are intended
to assist the City Council, staff, and City advisory committees when considering the use
of tourism funds, including the award of lodging tax funding requests. The City may
deviate from these principles when it is determined opportunities exist to use tourism
funding for initiatives that may have significant, measurable economic impacts to the
City.
PASSED BY THE CITY couNpiL OF THE CITY OF TUKWILA, WASHINGTON, at
a Special Meeting thereof this Z" day of !Jove rnbeir , 2020.
ATTEST/AUTHENTICATED:
C?ktederfi 6,67ealtetry
" ,VIA0,45,1,13a,
Christy O'Flaherty, MMC, City Clerk
APPROVED AS TO FORM BY:
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aht; 92." -tee
Office of the City Attorney
e'Sean Quinn, Council President
Filed with the City Clerk: 11- 1 20'
Passed by the City Council: It - -2
Resolution Number 2CPV 9
CC: \Legislative Devebprnent \Touri sm fund principles 11-16-20
BM:bjs Review and analysis by Barbera Saxton
Page 2 of 2