HomeMy WebLinkAboutCSS 2026-01-26 Item 1A - Agreement - World Cup Events with Swift GroupCity of Tukwila
Thomas McLeod, Mayor
Marty Wine, City Administrator
AGENDA BILL
ITEM NO.
1.A.
Agenda Item
Sponsor
Legislative History
Recommended Motion
Agreement with Swift Group for World Cup Events
Brandon J. Miles
Mayor's Office
January 26, 2026 Community Services & Safety Committee
February 2, 2026 Regular Meeting
❑ Discussion Only ❑x Action Requested
MOVE TO Authorize the Mayor to Execute an Agreement with
Swift Group for World Cup Events in a final form to be negotiated
by the Mayor and approved by the City Attorney.
EXECUTIVE SUMMARY
Authorize the Mayor to execute an agreement with Swift Group to produce and manage events for the
2026 World Cup. The agreement is in substantial form. Staff request the authorization allow the Mayor
negotiate a final agreement in a form approved by the Mayor, provided there is no increase in the total
compensation.
DISCUSSION
In June of this year the largest sport event in the history of the world will take place in North America
with the FIFA World Cup. Lumen Field in Seattle will host a total of six World Cup matches, including a
group state for Team USA and two elimination matches. The size of these matches would be
comparable to a Super Bowl of Taylor Swift concert.
With just over 2,000 hotel rooms, the largest mall in the Pacific NW, transit access, and proximity to
SeaTac Airport, the City is likely to see significant influx of tourists (both international, national, and
local) during the World Cup. The World Cup is an opportunity for the City to promote itself and also to
bring people to the City.
In November of 2025 the City approved a lodging tax application of just over $2,199,053 to support
event production, destination development investments, and economic development activities for the
World Cup. Two types of events are being planned. Community events are being developed by the
City's Parks Department and will focus on drawing people within 10 minutes of the City. Regional
events are being overseen by the Mayor's Office and will be held in the Southcenter District. The goal
of regional events is to cater to people within a 30 minute drive of the City and the City's Southcenter
hotels. An overview of all events is attached with this memo.
To manage the large regional events the City explored hiring an event production company. An event
production company is advantageous because the firm already has relationship with companies and
businesses that might need to be utilized for events. Additionally, an event production company allows
the event(s) to be produced quickly because the event producers will secure, contract, and manage all
third -party providers for the event.
Invitations were sent out to three firms with experience managing large events. Two firms expressed
interest and were interviewed. The City selected Swift due to their experience and also lower staffing
model than the other firm.
2
The draft agreement includes staffing for Swift and the costs associated with producing the events.
Swift will pay for all the costs and then the City will reimburse them directly.
The City is still working on some language in the agreement and would ask that a motion be made as
follows:
"Authorize the Mayor to execute an agreement with Swift Group in an amount not to exceed $802,278
dollars in a final form to be negotiated by the Mayor and approved by the City Attorney."
FINANCIAL IMPACT
items with .
Complete for all items with fiscal
. . ..
Disclaimer: Final terms and scope of
implications
.
work subject to review by the City
Attorney
MI Expenditure - Budgeted
El Expenditure - Unbudgeted
El Expenditure - Grant -Funded
El Revenue — One -Time (e.g.
asset sale, surplus equipment)
Revenue - Ongoing
Expenditures:
Fund Source:
$802,278
Revenues(if applicable):
Lodging tax. The funding application
has already been approved.
so
Contractor (if applicable)
Swift
Scope of Work
Regional events for the 2026 World Cup
Amount
$802,278
Duration
February 1, 2026 through September 30, 2026
Additional Comments:
ATTACHMENTS
• Draft Agreement in substantial form.
• World Cup Memo Outline (November 3, 2025 City Council Meeting)
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https://tukwilawa.sharepoint.com/sites/CC2/CC Docs/2026 COUNCIL MTGS/2026 Agenda Packets/2026-01-26 CSS Packet/1.0, Swift, Agenda Bill.docx
City of Tukwila
6200 Southcenter Boulevard, Tukwila WA98188
DRAFT
CONTRACT FOR SERVICES
Contract Number:
This Agreement is entered into by and between the City of Tukwila, Washington, a non -charter optional
municipal code city hereinafter referred to as "the City," and Swift Group, Inc., hereinafter referred to
as "the Contractor," whose principal office is located at 4111 East Madison
Street, Suite #125, Seattle , WA 98112.
WHEREAS, the City has determined the need to have certain services performed for its citizens
but does not have the manpower or expertise to perform such services; and
WHEREAS, the City desires to have the Contractor perform such services pursuant to certain terms
and conditions; now, therefore,
IN CONSIDERATION OF the mutual benefits and conditions hereinafter contained, the parties
hereto agree as follows:
1. Scope and Schedule of Services to be Performed by Contractor. The Contractor shall perform
those services described on Exhibit A attached hereto and incorporated herein by this reference as if
fully set forth. In performing such services, the Contractor shall at all times comply with all Federal,
State, and local statutes, rules and ordinances applicable to the performance of such services and the
handling of any funds used in connection therewith. The Contractor shall request and obtain prior
written approval from the City if the scope or schedule is to be modified in any way.
2. Compensation and Method of Payment. The City shall pay the Contractor for services rendered
according to the rate and method set forth on Exhibit B attached hereto and incorporated herein by this
reference. The total amount to be paid shall not exceed $802,278.
3. Contractor Budget. The Contractor shall apply the funds received under this Agreement within the
maximum limits set forth in this Agreement. The Contractor shall request prior approval from the City
whenever the Contractor desires to amend its budget in any way.
4. Duration of Agreement. This Agreement shall be in full force and effect for a period commencing
February 3, 2026, and ending September 30, 2026, unless sooner terminated under the
provisions hereinafter specified.
5. Independent Contractor. Contractor and City agree that Contractor is an independent contractor with
respect to the services provided pursuant to this Agreement. Nothing in this Agreement shall be
considered to create the relationship of employer and employee between the parties hereto. Neither
Contractor nor any employee of Contractor shall be entitled to any benefits accorded City employees
by virtue of the services provided under this Agreement. The City shall not be responsible for
withholding or otherwise deducting federal income tax or social security or contributing to the State
Industrial Insurance Program, or otherwise assuming the duties of an employer with respect to the
Contractor, or any employee of the Contractor.
6. Indemnification. The Contractor shall defend, indemnify and hold the Public Entity, its officers,
officials, employees and volunteers harmless from any and all claims, injuries, damages, losses or
suits including attorney fees, arising out of or in connection with the performance of this Agreement,
except for injuries and damages caused by the sole negligence of the Public Entity.
CA Revised May 2020 Page 1 of 4
4
Should a court of competent jurisdiction determine that this Agreement is subject to RCW 4.24.115,
then, in the event of liability for damages arising out of bodily injury to persons or damages to property
caused by or resulting from the concurrent negligence of the Contractor and the Public Entity, its
officers, officials, employees, and volunteers, the Contractor's liability hereunder shall be only to the
extent of the Contractor's negligence. It is further specifically and expressly understood that the
indemnification provided herein constitutes the Contractor's waiver of immunity under Industrial
Insurance, Title 51 RCW, solely for the purposes of this indemnification. This waiver has been mutually
negotiated by the parties. The provisions of this section shall survive the expiration or termination of
this Agreement.
7. Insurance. The Contractor shall procure and maintain for the duration of the Agreement, insurance
against claims for injuries to persons or damage to property which may arise from or in connection with
the performance of the work hereunder by the Contractor, their agents, representatives, employees or
subcontractors. Contractor's maintenance of insurance, its scope of coverage and limits as required
herein shall not be construed to limit the liability of the Contractor to the coverage provided by such
insurance, or otherwise limit the City's recourse to any remedy available at law or in equity.
A. Minimum Scope of Insurance. Contractor shall obtain insurance of the types and with the limits
described below:
1. Automobile Liability insurance with a minimum combined single limit for bodily injury and
property damage of $1,000,000 per accident. Automobile liability insurance shall cover all
owned, non -owned, hired and leased vehicles. Coverage shall be written on Insurance Services
Office (ISO) form CA 00 01 or a substitute form providing equivalent liability coverage. If
necessary, the policy shall be endorsed to provide contractual liability coverage.
2. Commercial General Liability insurance with limits no less than $3,000,000 each occurrence,
$5,000,000 general aggregate and $5,000,000 products -completed operations aggregate
limit. Commercial General Liability insurance shall be as least at broad as ISO occurrence
form CG 00 01 and shall cover liability arising from premises, operations, independent
contractors, products -completed operations, stop gap liability, personal injury and advertising
injury, and liability assumed under an insured contract. The Commercial General Liability
insurance shall be endorsed to provide a per project general aggregate limit using ISO form
CG 25 03 05 09 or an equivalent endorsement. There shall be no exclusion for liability
arising from explosion, collapse or underground property damage. The City shall be named
as an additional insured under the Contractor's Commercial General Liability insurance policy
with respect to the work performed for the City using ISO Additional Insured endorsement CG
20 10 10 01 and Additional Insured -Completed Operations endorsement CG 20 37 10 01 or
substitute endorsements providing at least as broad coverage. To obtain the required
amounts of liability coverage, the Contractor has the option of obtaining Excess Liability
coverage and/or an Umbrella policy, provided all other requirements of this Section 7 are met.
3. Workers' Compensation coverage as required by the Industrial Insurance laws of the State of
Washington.
B. Public Entity Full Availability of Contractor Limits. If the Contractor maintains higher insurance
limits than the minimums shown above, the Public Entity shall be insured for the full available limits
of Commercial General and Excess or Umbrella liability maintained by the Contractor, irrespective
of whether such limits maintained by the Contractor are greater than those required by this Contract
or whether any certificate of insurance furnished to the Public Entity evidences limits of liability
lower than those maintained by the Contractor.
C. Other Insurance Provision. The Contractor's Automobile Liability and Commercial General
Liability insurance policies are to contain, or be endorsed to contain that they shall be primary
insurance with respect to the City. Any insurance, self-insurance, or insurance pool coverage
maintained by the City shall be excess of the Contractor's insurance and shall not contribute with
it.
CA Revised May 2020 Page 2 of 4
5
D. Acceptability of Insurers. Insurance is to be placed with insurers with a current A.M. Best rating
of not less than A: VII.
E. Verification of Coverage. Contractor shall furnish the City with original certificates and a copy of
the amendatory endorsements, including but not necessarily limited to the additional insured
endorsement, evidencing the insurance requirements of the Contractor before commencement of
the work. Upon request by the City, the Contractor shall furnish certified copies of all required
insurance policies, including endorsements, required in this Agreement and evidence of all
subcontractors' coverage.
F. Subcontractors. The Contractor shall cause each and every Subcontractor to provide insurance
coverage that complies with all applicable requirements of the Contractor -provided insurance as
set forth herein, except the Contractor shall have sole responsibility for determining the limits of
coverage required to be obtained by Subcontractors. The Contractor shall ensure that the Public
Entity is an additional insured on each and every Subcontractor's Commercial General liability
insurance policy using an endorsement as least as broad as ISO CG 20 10 10 01 for ongoing
operations and CG 20 37 10 01 for completed operations.
G. Notice of Cancellation. The Contractor shall provide the City and all Additional Insureds for this
work with written notice of any policy cancellation, within two business days of their receipt of such
notice.
H. Failure to Maintain Insurance. Failure on the part of the Contractor to maintain the insurance as
required shall constitute a material breach of contract, upon which the City may, after giving five
business days notice to the Contractor to correct the breach, immediately terminate the contract
or, at its discretion, procure or renew such insurance and pay any and all premiums in connection
therewith, with any sums so expended to be repaid to the City on demand, or at the sole discretion
of the City, offset against funds due the Contractor from the City.
8. Record Keeping and Reporting.
A. The Contractor shall maintain accounts and records, including personnel, property, financial and
programmatic records which sufficiently and properly reflect all direct and indirect costs of any
nature expended and services performed in the performance of this Agreement and other such
records as may be deemed necessary by the City to ensure the performance of this Agreement.
B. These records shall be maintained for a period of seven (7) years after termination hereof unless
permission to destroy them is granted by the office of the archivist in accordance with RCW Chapter
40.14 and by the City.
9. Audits and Inspections. The records and documents with respect to all matters covered by this
Agreement shall be subject at all times to inspection, review or audit by law during the performance of
this Agreement.
10. Code of Conduct and Professional Standards
The Contractor, and any of their employees, agents, or subcontractors, shall conduct themselves in a
professional, safe, and respectful manner at all times while performing services under this Agreement or
while present on City property. The Contractor shall comply with all City policies, procedures, codes of
conduct, and safety rules applicable to City contractors and program instructors.
Prohibited conduct includes, but is not limited to:
• Aggressive, threatening, or hostile behavior
• Physical assault or unwanted physical contact
• Verbal abuse, harassment, or discrimination
• Sexual abuse,
• Theft, fraud, or misuse of City property
• Behavior that endangers participants, staff, or the public
• Conduct that damages the City's reputation or disrupts City operations
CA Revised May 2020 Page 3 of 4
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• Any actions inconsistent with the safe and effective delivery of the program
Violation of this section constitutes a material breach of the Agreement.
11. Termination
A. Termination for Convenience (City).
The City may terminate this Agreement at any time and for any reason by providing thirty (30) days'
written notice to the Contractor.
B. Termination for Convenience (Contractor).
The Contractor may terminate this Agreement by providing thirty (30) days' written notice to the
City prior to the commencement of services.
C. Immediate Termination for Cause.
Notwithstanding the above, the City may immediately terminate this Agreement, without prior
notice, if:
• The Contractor violates Section 16 (Code of Conduct and Professional Standards);
• The Contractor engages in misconduct, unsafe behavior, or negligent performance;
• The Contractor's conduct poses, or is reasonably believed to pose, a threat to the safety,
well-being, or experience of participants, staff, or the public; or
• The Contractor commits any act that materially impairs their ability to perform the
services under this Agreement.
• Failure to provide products on schedule.
• Contractor's insurance coverage is canceled for any reason.
Upon immediate termination for cause, no additional notice period shall be required.
D. Compensation Upon Termination.
In the event of termination, the Contractor shall be paid only for services properly performed prior to
the effective date of termination, and for reimbursable expenses previously authorized in writing.
Compensation shall not exceed the maximum amount specified in this Agreement.
12. Discrimination Prohibited. The Consultant, with regard to the work performed by it under this
Agreement, will not discriminate on the grounds of race, religion, creed, color, national origin, age,
veteran status, sex, sexual orientation, gender identity, marital status, political affiliation, the
presence of any disability, or any other protected class status under state or federal law, in the
selection and retention of employees or procurement of materials or supplies.
13. Assignment and Subcontract. The Contractor shall not assign or subcontract any portion of the
services contemplated by this Agreement without the written consent of the City.
14. Entire Agreement: Modification. This Agreement, together with attachments or addenda, represents
the entire and integrated Agreement between the City and the Contractor and supersedes all prior
negotiations, representations, or agreements written or oral. No amendment or modification of this
Agreement shall be of any force or effect unless it is in writing and signed by the parties.
15. Severability and Survival. If any term, condition or provision of this Agreement is declared void or
unenforceable or limited in its application or effect, such event shall not affect any other provisions
hereof and all other provisions shall remain fully enforceable. The provisions of this Agreement, which
by their sense and context are reasonably intended to survive the completion, expiration or cancellation
of this Agreement, shall survive termination of this Agreement.
16. Notices. Notices to the City of Tukwila shall be sent to the following address:
City Clerk, City of Tukwila
6200 Southcenter Blvd.
CA Revised May 2020 Page 4 of 4
7
Tukwila, Washington 98188
Notices to the Contractor shall be sent to the address provided by the Contractor upon the
signature line below.
17. Applicable Law: Venue: Attorney's Fees. This Agreement shall be governed by and construed in
accordance with the laws of the State of Washington. In the event any suit, arbitration, or other
proceeding is instituted to enforce any term of this Agreement, the parties specifically understand and
agree that venue shall be properly laid in King County, Washington. The prevailing party in any such
action shall be entitled to its attorney's fees and costs of suit.
DATED this
day of , 20
City signatures to be obtained by
City Clerk's Staff ONLY. **
CITY OF TUKWILA
Thomas McLeod, Mayor
ATTEST/AUTHENTICATED:
Andy Youn, City Clerk
APPROVED AS TO FORM:
Office of the City Attorney
Cont
cto
r signature to be obtained by
sponsor staff. **
CONTRACTOR:
By:
Printed Name:
Title:
Address:
CA Revised May 2020 Page 5 of 4
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Exhibit "A"
Scope of Service
City of Tukwila World Cup 2026 Event Project Planning, Support and Delivery
I. Project Overview
Contractor will serve as an event producer to deliver a series of engaging, community -focused
activations in Tukwila during the FIFA World Cup 2026and related promotional campaigns.
II. Key Events for Swift to Deliver for City of Tukwila
Contractor is responsible for delivering three specific events for the 2026 World Cup for the City of
Tukwila. The events are the Southcenter Block Party, Westfield Southcenter Viewing Lounge, and
Westfield Southcenter Turf Fest, further discussed below. Contractor's role is to serve as the lead in the
planning, delivery, and execution of the events. Contractor shall be responsible for all third -party
support needed to deliver the specific activations (experiences), including but not limited to: identify and
execute contracts, vendors, location, staffing, entertainment, food trucks, and food vendors to support
the activations for the 2026 World Cup, as needed. Contractor shall also be responsible for takedown
following conclusion of the events.
a. Southcenter Block Party
Summary: The City will host a large public event in the Southcenter District at or near Westfield
Southcenter Mall. The block party may be located on the City's right of way and/or on adjacent
private property. The event will attract visitors to the area and promote Tukwila and the upcoming
World Cup events in the region. The Block Party will feature food trucks offering a variety of
international cuisines, live music, performance, and dancing. The event will culminate with a
signature World Dance event, which will feature dance performances and lessons for attendees.
b. Details
c.
i. Date: June 13, 2026
ii Southcenter Venue: The Southcenter Block party shall be located in the
Southcenter District near Westfield Southcenter and could include using adjacent
public streets.
iii. Timing/Duration: At least a ten (10) hour event, with the exact start and end times
to be determined through the planning process.
iv. Logistics and Setup: Contractor is solely responsible for all logistics for the block
party including securing all staffing, traffic control & pedestrian safety infrastructure,
food, beer garden services, security, entertainment (including dance), set up and
take down, custodial service, and other logistical requirements to operation of the
block party.
v. Format: All -day block party celebration for Tukwila residents and visitors in the
Southcenter District for Tukwila residents and visitors leading up to the World Cup in
2026.
vi. Activities: Food trucks, beer garden for adults, family -friendly activities, dance
lessons, musical and dance performances. Contractor is responsible for procuring
(contracting) all vendors, support services, security, and third party services for the
Block Party and World Dance party.
vii. Licensing and Permits: Contractor shall obtain the required licenses to stream the
World Cup matches. Contractor shall also obtain all required permits from the City of
Tukwila Department of Community Development, City of Tukwila Public Works,
Puget Sound Fire, and/or any other governmental entity with permit authority for the
event.
CA Revised May 2020 Page 6 of 4
9
b' Westfield Soccer VievYmq Lmunqe
Summary: Instead of a traditional outdoor viewing party, the City intends to create an indoor
viewing lounge in the old 8eor'o building space at Westfield GouthoenU*r.
Details
i Date(s):Need toadd the actual datea._
° Timing/Duration: All World Cup games during normal operations of the mall
/K8OOd@y-S@tUPd@V.10:OOAK8—S:O0PM; Sunday, 11:OOAK8-7:0OPW1\.
° Westfield Soccer Viewing Lounge Venue Matches will bescreened inthe
viewing lounge OOthe 2 nd story 0fthe old Sears (the "Viewing \/8DUe").
ii. Format: The Viewing Venue will have seating and standing areas, and will include
multiple TVs and large screens displays. Note: This will be free and open to the public,
with no commercial activity (no sale offood or beverages) in the |ounge, but guests
could bring outside food and beverages into the lounge.
The viewing venue will have two specific formats:
° Passive Viewing. The Venue will beopen tomembers ofthe public tuwatch
select World Cup matches. Games viewed may beinthe Seattle area orany
other FIFA match taking place for the 2028 VVOr|d Cup.
° Soccer Celebration. On select games, to be mutually agreed by the City and
Contractor, the Venue will include more festive activities to celebrate soccer, the
World Cup, and the Tukwila community. The soccer celebrations could include
DJ, host, fun contests, and other activities create celebration like event.
iii. Logistics and Setup: Contractor shall be responsible for setting up the physical set up of
the Venue which would include multiple TVs and large screens for viewing OfWorld Cup
matches during the World Cup. Multilingual broadcast options to increase accessibility
shall be provided, if possible. Contractor is required for securing all staffing, security,
8Dt0rt8iODlHOL' cUS, CUStOdi8| S8rViCH' and other logistical requirements tOoperate the
space.
iv. Licensing and Permits: Contractor shall obtain the required licenses tOstream the World
Cup 08tCh8S. Contractor shall also obtain all [HqUiF8d permits from the City of Tukwila
Department of Community Development, City of Tukwila Public Works, Puget Sound
Fire, and/or any other governmental entity with permit authority for the event.
C. Outdoor activations atmall (Tentative Dates)
Contractor shall organize a"Turf Feet atWestfield SouthcanLeronthe dates described below. Spaoe,
including mini -soccer fields, is to be provided by Westfield SOuthc8nt8r. Contractor's n}|e shall be as
i [>rq8nbe fun, sofe, and inclusive soccer activities on the sooner mini -pitches.
Provide a DJ or other musical experiences.
ii Provide St@ffinq.indUdinqSeCUrity.
iii Secure food trucks nrother food vendors for the space.
iv. Secure and activate other fun activities for the ~Turf Featwhich miqht incJude, but is
not |irnikad to. bubble Soccer, inflatable Fonabo||. inflatable Billiards (soccer sty|e).
beach Vo||eybo|| with Giant Inflatable Soccer Bo|| . floq-mohinq & ecorfOaooroUnq
C/\Revised May 2O2O Page 7nf4
10
Stations, flags of Nations Parade (first match only). To reduce costs, the City may
allow Contractor to use some city activities and requirement in the City's possession
for the Turf Fest.
v. Coordinate and contract with Westfield Southcenter for the space.
II1. Regional Marketing Events
Summary: Contractor will secure marketing opportunities at Westfield Southcenter to promote the
activations listed above.
Concept Highlights:
• Timing: February through July 2026
• Marketing Opportunities: Contractor will secure and produce indoor and outdoor signage at and
near Westfield Southcenter, secure local athlete engagement, and/or and other marketing activities
to promote the event. The design of all signage to be approved by the City and utilize official City
adopted branding for the World Cup.
IV. Planning Activities to be Provided by Contractor
To accomplish the activations and the regional marketing events outlined above, Swift Group will provide
approximately nine months of planning and staffing for the City of Tukwila to prepare and plan for the FIFA
World Cup activities.
a. Description of Deliverables (Revised)
Swift Group will provide comprehensive event planning for the City of Tukwila's 2026 World Cup initiatives,
including:
i. Develop a Master Activation Plan for the Activations and regional marketing events outlined
above. The plan shall include
ii. Produce Workback Schedule & Milestone Tracking
Build a timeline aligned with key FIFA match dates and city objectives, incorporating vendor deadlines,
permitting, and promotional rollouts.
iii. Budgeting & Cost Estimates
Provide detailed cost projections for each activation (e.g., World Dance Block Party, Viewing Lounge,
Teaser Promotions), including contingency planning for scope changes.
iv. Project Management
Provide overall project management to the City to support the City's World Cup initiative.
v. Sponsorship & Partnership Program
Design tiered sponsorship packages and identify partnership opportunities for the city to possibly
secure with local businesses, sporting brands, and community organizations. Sponsorship and
partnerships for the Westfield Soccer Viewing Lounge will be subject to any restrictions placed by FIFA
regarding public viewing of 2026 FIFA World Cup games.
vi. Creative Development & Marketing Strategy
Collaborate with City stakeholders and True Blue to develop teaser campaigns, countdown activations,
branded signage, and influencer engagement. True Blue will provide overall marketing and creative
support for the City's entire World Cup activities. Swift will coordinate marketing activities at Westfield
Southcenter and also make recommendations for promoting the Southcenter Block party and Westfield
CA Revised May 2020 Page 8 of 4
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Soccer Viewing Lounge within the greater Seattle Area. True Blue to provide branding and creative
services for any marketing collateral.
vii. Venue & Vendor Management
Identify and when necessary secure space for the events outlined above. (e.g., Sears Building space at
Westfield Southcenter Mall) and secure and manage all necessary contracts for staging, lighting, video
displays, furniture, furnishings, custodial/janitorial, maintenance/repair, catering, onsite entertainment,
and other related technical installations.
Swift is to use city approved contracts for any vendors secured for the identified activations. Swift will
also require certification of insurances naming the City has an additional insured for any vendor
contract. In cases where a City contract cannot be used, Swift shall seek the City's approval for the
form of any contract.
viii. Roles & Responsibilities Alignment
Define responsibilities across Swift Group, City departments, Parks & Recreation, and mall personnel,
and volunteers for City review and approval.
ix. Event Production & Onsite Management
Oversee logistics for major activations, including viewing lounge (June —July 2026), block party (June 26
or July 4-6), and ancillary events at soccer pitches. Secure and execute contracts as needed, including
for staffing, security, janitorial services, DJs, entertainment, and other operational activities for the
events outlined above. Soccer pitches at Westfield Southcenter to be secured by others and is not the
responsibility of Swift.
x. Community Engagement Initiatives
Secure, activate, and operate family -friendly experiences (e.g., HD soccer simulator, scarf decorating,
prize wheels) and cultural elements (e.g., Flags of Nations Parade, dance lessons). Execute contracts
as needed.
xi. Weekly Planning Syncs & Reporting
Facilitate weekly meetings, provide progress updates, and deliver post -event ROI analysis and success
measurement reports.
xii. Risk Mitigation & Planning
Develop and implement a risk management plan for the events. Risk management plan to be reviewed
and approved by the City. The risk management plan to include provisions for security, safety of a
patrons and staff at all events reflected in this Scope of Work, including emergency and evacuation
procedures in the event of an active threat, fire alarm activation, civic unrest/disturbance, inclement
weather, natural disaster, etc.
xiii. Wrap Up Reporting & Meeting
Provide a detailed draft and final summary report for all World Cup events to the City of Tukwila that
includes:
o Analysis of event outcomes against objectives and key performance indicators (KPI's). KPIs to
include:
• Number of attendees
• Number of partnerships.
• Examples of earned media.
• Online engagement.
o Provide copies of final payments showing zero balance to vendors hired by Contractor.
CA Revised May 2020 Page 9 of 4
12
o Noteworthy logistical challenges, operational inefficiencies and audience engagement gaps
o Demonstration of Return on Investment (ROI)- tangible and intangible value of the event for
sponsors, stakeholders and the City
o Attendance and Attendee Insights- track registration versus actual attendance, attendee
demographics, first-time versus returning participants, and engagement levels with sessions or
activities. Summarize survey responses, testimonials, sentiment analysis and recurring themes.
Highlight areas that were especially well -received and areas needing improvement.
o Data driven insights to guide marketing, programming and operational decisions for future
events at Westfield Southcenter and the Southcenter District.
o Financial Review- provide a detailed breakdown of expenditures and cost per attendee.
o Sponsor and Exhibitor Impact- report on sponsor exposure, interactions and ROI. Compare
sponsor performance across tiers (do we have them?), and include qualitative feedback.
o Include charts, graphs, photographs, news media, social media highlights and downloadable
survey data.
Initiative a post event/after-action meeting to present the preliminary draft report for City
consideration and review. Revise and finalize the report and submit to the City.
0
b. Term and Delivery
February 1, 2026-August 31, 2026
General Provisions
A. Background Checks. Contractor shall be responsible to ensure that its employees and
contractors or sub -contractors who will interact with the public will undergo a background check.
The Contractor shall ensure that criminal background checks and professional reference checks
are conducted on all employees, volunteers, vendors, and independent contractors who may have
unsupervised access to vulnerable populations, in accordance with applicable state law. The
Contractor shall maintain documentation of such checks and provide evidence of compliance upon
request.
B. Ownership and Use of Documents. All documents, drawings, specifications and other materials
produced by Contractor in connection with the services rendered under this Agreement shall be
the property of the City whether the project for which they are made is executed or not, and may
use such materials in perpetuity. Contractor shall be permitted to retain copies, including
reproducible copies, of said documents, drawings, and specifications only for information, reference
and use in connection with Contractor's endeavors.
C. Contractor's Use of City Intellectual Property. Contractor will not use, reproduce, transmit, copy,
distribute, alter, modify, register, or incorporate any trademark, service mark, logo, seal, flag, official
insignia, name, icon, copyright, patent, design, or domain name of the City without prior written
permission of the City or its designated representative. Upon receipt of such permission, Contractor
shall coordinate all logo use with Brandon Miles, Director Strategic Initiatives and Government
Relations or designee.
CA Revised May 2020 Page 10 of
13
Exhibit "B"
Compensation
The City shall pay the applicable fee associated with Swift Services and costs associated with event
production that Swift incurs to fulfil its obligations under this Agreement. Swift is solely responsible for the
management and payment of any and all third -party vendors hired to assist with event production. Total
anticipated staff costs for Contractor are $415,000, as outlined below. The City and Contractor shall look
for opportunities to reduce staff costs as appropriate. In the event of termination, the City shall pay only for
monthly staff costs previously incurred prior to termination.
Contractor Staffing
Senior
Event
Manager
Event
Manager
Event
Logistics
Support #1
Event Logistics
Support
#2
Event Logistics
Support
#3
Event Logistics
Support
#4 & 5 (TBD)
February
$22,143
$19,286
March
$22,143
$19,286
April
$22,143
$19,286
May
$22,143
$19,286
June
$22,143
$19,286
$12,500
$12,500
$12,500
$25,000
July
$22,143
$19,286
$12,500
$12,500
$12,500
$25,000
Totals:
$155,000
$135,000
$25,000
$25,000
$25,000
$50,000
The City shall provide permission to hire staff outlined above as the project progresses.
Event Costs
The City shall pay for actual costs borne by the Contractor in the production of the Events outlined in
Exhibit "A". All costs are to be preapproved by the City prior to being incurred. A conceptual budget is
included with Exhibit "B" for budgeted purposes only. Contractor and City shall work to bring on third party
sponsors to reduce the City's financial contribution. In the event savings can be realized, the City shall
retain 100% of any project savings. Contractor shall provide supporting invoices and documentation for all
third -party expenses incurred by Contractor for which Contractor seeks reimbursement from the City.
City shall also provide processing fee for all third -party invoices as follows:
Invoice Total
$0-$99K
$100-$249K
$250k-$500K
$501-$1 million
Processing Fee
15%
13%
10%
7%
Southcenter Block Party
Costs may include, but are not limited to, staffing, physical improvements, audio/visual, security, sanitation,
talent, build out of the space, decorations, traffic control, booking of food trucks and vendors, and other
activation of the block party, plus take down and clean up after the event.
Viewing Lounge and Watch Parties
Costs may include, but are not limited to, staffing, audio/visual, security, sanitation, talent, build out of the
space, decorations, and other activation and de -activation (including clean up) of the space.
CA Revised May 2020
Page 11 of
14
Event Promotion and Marketing
Contractor shall identify and procure marketing opportunities for the events outlined above and may
include, but are not limited to, onsite activations and signage, lighting, and third -party partnerships. City to
preapprove all purchases prior to commitment.
CA Revised May 2020 Page 12 of
15
City of Tukwila World Cup 2026 Event & Operational Costs
June -July 2026
Operational Costs
Vendor
Description
Amount
Decor
P! Hummel
Lounge areas for soccer match viewing, multiple activations, and
relaxation
$80,000.00
AV
Flame Productions
4-6 screens to play soccer matches during World Cup with English and
Spanish available
$25,000.00
Security
Allied Universal
2 x Security guards for each event based on the confirmed schedule.
$8,000.00
Housekeeping
NJSI
Cleaning services for after each event based on the confirmed
schedule.
$5,000.00
Staffing
Winston
Onsite support for viewing parties based on the confirmed schedule.
$8,500.00
Operations and Buiidout:
$226,500.00
Activations
Giveaway items
Soccer simulator
Halo
HD Sports Suite
Giveaway items could potentially include: hats, scarves, pins, refillable
water bottles (co -branded or branded)
Soccer simulator as potential activation during viewing party events
$45,000.00
$5,000.00
Activations:
$50,000.00
Marketing
Westfield Signage
True Blue
Assets displayed in Westfield Southcenter mall
$50,000.00
Barricade Signage
National Barricade
Signage to be displayed on barricades outside of Sears
$5,000.00
Murals & columns
Arts Commission
Artwork on walls of Sears space and columns for World Cup
commissioned by City of Tukwila
$2,000A0
Content
Marketing
$56,000.00
Video production
Flame Productions
Includes videographer and photographer onsite for viewing party
events to capture footage
$/0,000.00
Post -production
Flame Productions
Includes editing assets for social media, promotional purposes, and
marketing
$5,000.00
Content:
$/5,000.00
Total for Viewing Parties
$247,500.00
15% Contigency
15%
$37,125.00
Total including Contingency
$284,625.00
World Block
Party Event
Operational Costs
Stage
Flame
Includes lights, sound, labor
$30,000.00
Screen(s)
Flame
LED backdrop screen for stage
$10,000.00
Power
Flame
Generator (and backup)
$8,000.00
Beer Garden
Flame
Includes tent, high -boy tables, fencing, beer trailor
$10,000.00
TV Feed
Flame
Internet & setup to play game (hardire Internet, satelie, comcast)
$5,000.00
Decor
Flame
Branded stage scrims, flags, etc.
$10,000.00
Forklift
Flame
Ready to move eco blocks, etc.
$1,000.00
Medical Tent
TBD
10x10 tent w/walls
$1,000.00
Security
TBD
4 security gaurds ($75 per hour * 10 hours each)
$3,000.00
Portable Restrooms
TBD
5 standard and 1 ADA ($150 per)
$1,000.00
Waste Management
TBD
Dumsters, garbage cans, recycling
$3,000.00
Activations
N
Talent
Flame or Adam Z
DJ/Host (there from llam-lOpm; 11 hours)
$5,000.00
Talent
Flame or Adam
Band 1
$5,000.00
Talent
Flame or Adam
Band 2
$2,500.00
Talent
Flame or Adam
Band 3
$2,500.00
Giveaway items
TBD
Marketing
Flyers
to be available / handed out at the June 11 and 12 events (1,000)
$3,000.00
TBD
TBD
TBD
Total for Block Party
$100,000.00
15% Contingency
15%
$15,000.00
Total including Contingency
$115,000.00
Rave Soccer
Pitch Activation
Soccer Pitch Costs
N
Activations
TBD
Placeholder for any potential activations on Rave Foundation pitches
$5,000.00
Staffing
Swift Group
Support staff for any activations during 7/11-7/13 window for pitches
$3,000.00
Total for Block Party
$8,000.00
15% Contingency
15%
$1,200.00
Total including Contingency
$9,200.00
i
r°—
Viewing Parties
Includes all operational, staffing, and event costs associated with these
events based on confirmed dates
$284,625.00
World Block Party
Includes all operational, staffing, and event costs associated with the
event based on confirmed date
$225,000.00
Soccer Pitches
Includes all operational, staffing, and event costs associated with the
events based on confirmed dates
$9,200.00
Grand Total
$408,825.00
Swift Surchage
15%
$61,323.75
Swfit Staff
$332,129.00
Budgeted Amount
$802,277.75
CA Revised May 2020 Page 13 of
16
TO: Lodging Tax Advisory Committee
FROM: Brandon Miles, Director, Strategic Initiatives
DATE: October 19, 2025
RE: World Cup Funding Request
Issue
Staff is requesting $2,199,053 in lodging tax funding to support the City's 2026 World Cup
campaign.
Background
Over the summer, City staff has provided briefings to the Lodging Tax Advisory Committee
(LTAC) regarding next year's World Cup. Seattle is one of the host cities for the 2026 World
Cup and will host a total of six matches, including hosting at least one game for team USA
and two knock around rounds.
Given Tukwila's location to the airport, large capacity of hotel rooms, and proximity to one
of the likely home training facility (Sounder's Longacres Facility) for a team, Tukwila will
likely see a significant number of tourists, both day and overnight, for the event.
The City has an opportunity to use the World Cup as a catalyst for several long-lasting
initiatives and developments. City staff have identified several focus areas that we would
like to focus our efforts. These focus areas complement other initiatives for the City, such
as the Southcenter Plan, Arts Plan, and PROs Plan.
The City has initially forecasted a total combined spend of $750,000 for the World Cup in
2025 and 2025. However, additional funds that could be used for the World Cup were in
additional buckets within the six year financial plan.
The requested funds have been placed in various pots. It's possible that the City will need
to move funds from one pot to another, based on receiving revised cost estimates.
Additionally, some of the artistic light displays have been deferred so that staff has more
time to work on obtaining better cost estimates.
WORLD CUP PLAN
City Produced Events
A variety of events are being planned to take advantage of the World Cup. The goal is to
cater to those visiting Seattle for the games and residents within the greater Puget Sound
17
region. It's important to remember that most people will not have tickets to the game, so
our goal is to create a memorable experience for those that cannot attend.
Southcenter Viewing Lounge
Partnering with Westfield Southcenter, a viewing lounge will be set up in the old Forever 21
space. The viewing lounge will provide active and passive viewing options. This viewing
experience differs from many that tend to take place for specific times and are outdoors.
The proposed viewing lounge will allow people to come and go as they like. It would serve
as opportunity for family members to view a match, while others enjoy other activities at
the mall.
Note, the City is still exploring the viewing license options and cost for the matches. It's
possible the viewing lounge will be considered a non-commercial activity and the City will
not have to pay for a viewing license.
Tukwila International Blvd Watch Parties
The Tukwila International Blvd (TIB) corridor is one of the most diverse areas of all of King
County. It's likely that this area can draw visitors looking for unique dining options and also
looking for a differing viewing option than what will occur in the Southcenter District. The
City is proposing to host seven World Cup watch parties in TIB. The watch parties done in
conjunction with other activities, such as food trucks and family friendly events.
Note, the City is still exploring the viewing license options and cost for the matches. It's
possible the viewing lounge will be considered a non-commercial activity and the City will
not have to pay for a viewing license.
Southcenter Block Party
On date(s) yet to be determined during the World Cup, the City will host a block party
adjacent to Southcenter Malt. The block party, which would be one or two days, will feature
music, dance performances, dance lessons, food, and other family friendly activities. On
the last night of the block party, the City is exploring hosting the World Dance Party. A
dance party featuring dances from throughout the world. The City is exploring partnering
with Century Baltr000m, LLC to manage the dance party and dance events leading into the
larger party.
Promotional Events
• Mini -Pitches Activations at Westfield Southcenter
The Rave Foundation, the non-profit arm of the Seattle Sounders, has committed to
installing several outdoor mini -soccer pitches at Westfield Southcenter and covering the
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18
costs of installation. The pitches will be available to people at all hours of the day. To
further activate the pitches, the City will activate select days to include a variety of
activities for people to engage with to celebrate soccer and bring fans together.
• Holiday World Cup Kick Off Party
Host an event in December to build excitement for the World Cup and to bring media
attention to the City's efforts.
• 100-Day World Cup Promotion Kick Off Event
In March host an event, including launching a countdown clock to celebrate the World Cup
and events the City will host.
• eSports Event
A small esports FIFA event wilt be held leading up to the World Cup to bring additional
attention to the City's World Cup activations.
• Extra Labor
To produce some of the evens, the City will need extra help, including an event producer to
help us organize and arrange the block party and Southcenter viewing party. Additionally,
City's recreation staff will also need extra bodies to staff the events, which can be done
with seasonal, extra labor. The City is also proposing to create a paid ambassador program
to help people, specifically people out of the area navigate around the region. The
ambassadors would be placed at key hubs, such as the large events, Westfield
Southcenter, and transit stations.
City Produced Event
Southcenter Viewing Lounge:
$225,000
TIB Watch Parties:
$15,500
Southcenter Block Party:
$100,000
Promotional Events:
$75,000
Smaller Community Event:
$5,000
Extra Labor (Recreation Staff):
$95,666
Extra Labor (Ambassador Program):
$43,000
Senior Event Manager (Contracted):
$180,000
Event Producer (Contracted):
$135,000
Logistics Manager (Contracted):
$324,000
City Produced Event Total:
$1,198,166
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Destination Development
Destination development will focus on creating a physical environment that is safe, clean,
and visually interesting to visitors.
Physical Improvements
The City would like to make physical improvements throughout the Southcenter District
and TIB neighborhood to prepare for the World Cup. Improvements would include hanging
baskets, planters, banners, amenities (benches, trees grates), improving landscaping
plantings and areas, flags, and art. Many of the physical improvements will extend past the
World Cup.
Physical Improvements
Hanging Baskets:
$35,175
Planters:
$80,700
Light pole banners:
$100,283
Benches, tree grates, etc.:
$25,000
Encampment Clean Up:
$10,000
Flags:
$11,000
Public Art:
$52,500
Public Works Allowance:
$79,000
Subtotal:
$371,935
Contingency (10%):
$37,193
Total:
$409,129
West Valley Hwy Ped Bridge Clean Up and
Repair:
Deferred
Destination Development, Extra Labor
Because we are expecting a surge of visitors during the World Cup, the City's Parks and
Public Works Departments would like to bring on additional staff during leading up to and
through the World Cup. The staff will be focused on the Southcenter District, Tukwila
International Blvd, and transportation corridors with the goal being to keep the City clean
and addressing issues that might come up. The staff will also work to install and implement
the items listed for physical improvements.
With the large number of hotels, restaurants, and retailers, the City is expecting a surge in
visitors to the Southcenter District and Tukwila International Blvd.
Destination Development, Extra Labor
Parks Temporary Labor:
$167,835
Public works Temporary Labor
$98,923
4
20
Total:
$266,758
Interactive Art
Economic Development has been working on some interesting artistic light displays the
City could consider installing as part of the World Cup. The lighting displays will remain
after the World Cup has concluded. Staff is still working on the final costs and at this time
we are not request funding. Staff may come back prior to the World Cup and request funds.
Destination Development, Artistic Lights
Green River:
Deferred
Westfield Southcenter:
Deferred
Other:
Deferred
Total:
Deferred
Marketing
The City would develop an aggressive marketing campaign to promote the City to visitors,
both local and overnight, for the World Cup. The marketing campaign would focus on both
the City's events, things to do overall in the City, and events that might be being hosted by
third parties, such as Starfire Sports.
The City's marketing efforts will focus around the Experience Tukwila digital tools,
specifically with the development of a 2-3 page microsite with all the information regarding
things to do in Tukwila. We will also work to partner with other digital initiatives taking place
in the region, such as Explore Seattle Southside, Visit Seattle, and the local organizing
committee.
Tactic
Website
Partner Toolkit
Description
Design and development of 2-3 page microsite, includes
interactive map feature.
Updates to existing ExperienceTukwila.org. Including new blog
features.
Design of Decals, stickers, buttons, table tents, coaster, flyers,
maps, trifolds, etc.
Social media toolkit with sample post content and graphics
Estimated printing/production fees for partner toolkit.
Cost
$40,000
Retainer
$20,000
$5,000
$7,500
5
21
Outdoor Signage
Design of outdoor street banners and event signage, outdoor
artwork
$15,000
Paid media
campaign
Owned Channel
Engagement
Ad creative production of social media ads, google search, display
banner ads, and outdoor billboards
Paid media placement costs
Development of made -for social video content
$20,000
$55,000
$37,500
Regular Experience Tukwila social channel and email content
management.
Retainer
GRAND TTAL: $200,000
In addition the marketing efforts outlined above, staff also would like to do a partnership
with the University of Washington to highlight the City's history with soccer and players who
have gone through Starfire Sports and are now playing at the UW and beyond.
Staff would like additional funds to do additional paid media in local publications and to do
promotions specifically for the World Dance Party event, leading into the World Cup.
Marketing
Experience Tukwila World Cup Initiative:
$200,000
UW Partnership:
$50,000
Paid Media:
$25,000
World Dance Party Collaborations and Promotions:
$25,000
Total:
$300,000
Economic Development
As part of the City's World Cup preparations, Economic Development will conduct
additional outreach to help our businesses be "World Cup" ready. This will build and
augment with the work being done by the Seattle Chamber, Seattle Southside Chamber,
Visit Seattle, and Explore Seatle Southside. The City has received a small grant from the
Port of Seatle for some of this work, which is reflected in the overall budget.
Economic Development
Design promotional materials:
N/A, included in the marketing budget.
Promotion via email, web, social media:
Social media ad buys:
Door to door contacts:
$10,000
Technical assistance for social media:
$15,000
Photos for social media:
$5,000
6
22
Less Port of Seattle Grant:
($5,000)
Total:
$25,000
Metrics and Tracking Success
For tracking success for the World Cup Initiative, staff is proposing the following metrics:
1. Attendance at the various events.
2. Digital engagement.
3. Digital Marketing Metrics (engagement, likes, etc.).
4. Earned media engagement.
5. Public sentiment.
6. Sustainability of events (year over year).
In 2018 as part of the brand development process the City completed a public perception
survey regarding the city and people's feelings about it. It's overdue for the City to update
that survey and staff was anticipating during the survey after the World Cup and will
include relevant questions regarding the World Cup
Budget and Six Year Financial Plan
Attached with this memo is the adopted six -year financial plan the LTAC reviewed. For the
World Cup the financial plan projected spending a total of $750,000 total in 2025 and 2026
for the World Cup. This projection was too low and additionally some other forecasted
expenses for the World Cup, such as art and way finding were included in separate line
items, versus within the total budget for the World Cup.
Staff is proposing revisions to the six -year financial plan to accommodate the proposed
spend for the World Cup (see attached revision sheet).
2025 Projected Spend
The suggested revisions are as follows:
Item
Adopted Six Year
Financial Plan
Amount
Proposed Revised Six
Year Financial Plan
Amount
Staff Notes
Lodging Tax
Revenue
$900,000
$800,000
Reflects reduction
in revenue seen by
hotels and in actual
lodging tax
collection through
June.
7
23
Interest and Other
Earnings
$20,000
$50,000
Initial amount was
forecasted to be too
tow. The revised
number reflects
likely actuats for
2025.
Business
Attraction and
Promotion
$30,000
$8,000
Reflects actual
approved amount
for Explore Seattle
Southside meeting
request.
Showare
Sponsorship
$15,000
$0
Reflects actual
spend.
Wayfinding Plan
Development and
Installation
$100,000
$0
Portions of these
funds can be
merged into the
World Cup request.
Art Investments
$75,000
$0
Portions of these
funds can be
merged into the
World Cup request.
Change in Ending
Fund Balance
$3,339,707
$3,481,707
The changes
outlined above
increase the ending
fund balance by an
additional $142,000
2026 Projected Spend
The suggested revisions are as follows:
Item
Adopted Six Year
Financial Plan
Amount
Proposed Revised Six
Year Financial Plan
Amount
Staff Notes
Interest and Other
Earnings
$20,000
$50,000
Initial amount was
forecasted too low.
The revised number
reflects anticipated
collections for 2025.
World Cup
Planning and
Activation
$500,000
$1,949,053
Reflects proposed
request for funds
that will be used in
2026. The total
8
24
request is $2M, with
some funds being
used in 2025.
Business
Attraction and
Promotion
$30,000
$60,000
Reflects actual
approved amount
for Explore Seattle
Southside meeting
request.
Showare
Sponsorship
$15,000
$0
Reflects likely
spend.
Station
Domination
$0
$119,275
Reflect approved
application from
Explore Seattle
Southside
Wayfinding Plan
Development and
Installation
$100,000
$0
Portions of these
funds can be
merged into the
World Cup request.
Art Investments
$40,000
$0
Portions of these
funds can be
merged into the
World Cup request.
Total Expenditure:
$1,314,159
$2,657,487
Total expenditures
are increased by
$1,343,328.
Change in Ending
Fund Balance
$3,481,707 (from
revised 2025 table
above)
$2,293,273
If the City funds the added World Cup investments, the City ending funding balance will be
reduced by over $1 million from 2025 to 2026. However, the City has been building up the
lodging tax funds in anticipation of the World Cup. In future out years, staff is proposing to
reduce the contribution to Tukwila Pond since this project currently does not have any
other identified funding. The Showare contribution was also eliminated since this project
never moved forward. The City's lodging tax fund ending fund balance remains strong
through 2030, with projected ending fund balance in 2030 being over $2 million. The
revenue and spend forecasts are conservative, with the City traditionally bringing in more
revenue than forecasted and underspending the proposed expenditures. Staff is pursuing
possible third -party funding for some of the smaller events outlined above.
9
25
With the Women's Soccer World Cup scheduled for 2031 in the United States, the Men's
Rugby World Cup in 2031, and Women's Rugby World Cup in 2033, the City will have
sufficient reserve funds to activate for these events as well.
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