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HomeMy WebLinkAboutReg 2026-02-02 Item 5C - Agreement - 2026 World Cup Events with Swift Group for $802,278City of Tukwila Thomas McLeod, Mayor Marty Wine, City Administrator AGENDA BILL ITEM NO. 5.C. Agenda Item Sponsor Legislative History Recommended Motion Agreement with Swift Group for World Cup Events Brandon J. Miles Mayor's Office January 26, 2026 Community Services & Safety Committee February 2, 2026 Regular Meeting ❑ Discussion Only ❑x Action Requested MOVE TO Authorize the Mayor to Execute an Agreement with Swift Group for World Cup Events in a final form to be negotiated by the Mayor and approved by the City Attorney. EXECUTIVE SUMMARY Authorize the Mayor to execute an agreement with Swift Group to produce and manage events for the 2026 World Cup. The agreement is in substantial form. Staff request the authorization allow the Mayor negotiate a final agreement in a form approved by the Mayor, provided there is no increase in the total compensation. DISCUSSION In June of this year the largest sport event in the history of the world will take place in North America with the FIFA World Cup. Lumen Field in Seattle will host a total of six World Cup matches, including a group state for Team USA and two elimination matches. The size of these matches would be comparable to a Super Bowl of Taylor Swift concert. With just over 2,000 hotel rooms, the largest mall in the Pacific NW, transit access, and proximity to SeaTac Airport, the City is likely to see significant influx of tourists (both international, national, and local) during the World Cup. The World Cup is an opportunity for the City to promote itself and also to bring people to the City. In November of 2025 the City approved a lodging tax application of just over $2,199,053 to support event production, destination development investments, and economic development activities for the World Cup. Two types of events are being planned. Community events are being developed by the City's Parks Department and will focus on drawing people within 10 minutes of the City. Regional events are being overseen by the Mayor's Office and will be held in the Southcenter District. The goal of regional events is to cater to people within a 30 minute drive of the City and the City's Southcenter hotels. An overview of all events is attached with this memo. To manage the large regional events the City explored hiring an event production company. An event production company is advantageous because the firm already has relationship with companies and businesses that might need to be utilized for events. Additionally, an event production company allows the event(s) to be produced quickly because the event producers will secure, contract, and manage all third -party providers for the event. Invitations were sent out to three firms with experience managing large events. Two firms expressed interest and were interviewed. The City selected Swift due to their experience and also lower staffing model than the other firm. 19 The draft agreement includes staffing for Swift and the costs associated with producing the events. Swift will pay for all the costs and then the City will reimburse them directly. The City is still working on some language in the agreement and woul follows: d ask that a motion be made as "Authorize the Mayor to execute an agreement with Swift Group in an amount not to exceed $802,278 dollars in a final form to be negotiated by the Mayor and approved by the City Attorney." FINANCIAL IMPACT . Complete for all items with fiscal implications Disclaimer: Final terms and scope of work subject to review by the City Attorney ul Expenditure - Budgeted 0 Expenditure - Unbudgeted 0 Expenditure - Grant -Funded 0 Revenue — One -Time (e.g. asset sale, surplus equipment) 0 Revenue - Ongoing Expenditures: Fund Source: $802,278 Lodging tax. The funding application has already been approved. _ Revenues(if applicable): so Contractor (if applicable) Swift Scope of Work Regional events for he 2026 World Cup Amount $802,278 Duration February 1, 2026 through September 30, 2026 Additional Comments: ATTACHMENTS • Draft Agreement in substantial form. • World Cup Memo Outline (November 3, 2025 City Council Meeting) • Minutes from the 01/26/2026 Community Services & Safety Committee 20 $.•:Iftukwilawasharepoint_com/sites/CC2/CC Does/2026 COUNCIL NTIGS12026 Agenda Packets/2026-01-26 CSS Packet/1_0, Swift, Agenda Bill.docx City of Tukwila 6200 Southcenter Boulevard, Tukwila WA98188 DRAFT CONTRACT FOR SERVICES Contract Number: This Agreement is entered into by and between the City of Tukwila, Washington, a non -charter optional municipal code city hereinafter referred to as "the City," and Swift Group, Inc., hereinafter referred to as "the Contractor," whose principal office is located at 4111 East Madison Street, Suite #125, Seattle , WA 98112. WHEREAS, the City has determined the need to have certain services performed for its citizens but does not have the manpower or expertise to perform such services; and WHEREAS, the City desires to have the Contractor perform such services pursuant to certain terms and conditions; now, therefore, IN CONSIDERATION OF the mutual benefits and conditions hereinafter contained, the parties hereto agree as follows: 1. Scope and Schedule of Services to be Performed by Contractor. The Contractor shall perform those services described on Exhibit A attached hereto and incorporated herein by this reference as if fully set forth. In performing such services, the Contractor shall at all times comply with all Federal, State, and local statutes, rules and ordinances applicable to the performance of such services and the handling of any funds used in connection therewith. The Contractor shall request and obtain prior written approval from the City if the scope or schedule is to be modified in any way. 2. Compensation and Method of Payment. The City shall pay the Contractor for services rendered according to the rate and method set forth on Exhibit B attached hereto and incorporated herein by this reference. The total amount to be paid shall not exceed $802,278. 3. Contractor Budget. The Contractor shall apply the funds received under this Agreement within the maximum limits set forth in this Agreement. The Contractor shall request prior approval from the City whenever the Contractor desires to amend its budget in any way. 4. Duration of Agreement. This Agreement shall be in full force and effect for a period commencing February 3, 2026, and ending September 30, 2026, unless sooner terminated under the provisions hereinafter specified. 5. Independent Contractor. Contractor and City agree that Contractor is an independent contractor with respect to the services provided pursuant to this Agreement. Nothing in this Agreement shall be considered to create the relationship of employer and employee between the parties hereto. Neither Contractor nor any employee of Contractor shall be entitled to any benefits accorded City employees by virtue of the services provided under this Agreement. The City shall not be responsible for withholding or otherwise deducting federal income tax or social security or contributing to the State Industrial Insurance Program, or otherwise assuming the duties of an employer with respect to the Contractor, or any employee of the Contractor. 6. Indemnification. The Contractor shall defend, indemnify and hold the Public Entity, its officers, officials, employees and volunteers harmless from any and all claims, injuries, damages, losses or suits including attorney fees, arising out of or in connection with the performance of this Agreement, except for injuries and damages caused by the sole negligence of the Public Entity. CA Revised May 2020 Page 1 of 4 21 Should a court of competent jurisdiction determine that this Agreement is subject to RCW 4.24.115, then, in the event of liability for damages arising out of bodily injury to persons or damages to property caused by or resulting from the concurrent negligence of the Contractor and the Public Entity, its officers, officials, employees, and volunteers, the Contractor's liability hereunder shall be only to the extent of the Contractor's negligence. It is further specifically and expressly understood that the indemnification provided herein constitutes the Contractor's waiver of immunity under Industrial Insurance, Title 51 RCW, solely for the purposes of this indemnification. This waiver has been mutually negotiated by the parties. The provisions of this section shall survive the expiration or termination of this Agreement. 7. Insurance. The Contractor shall procure and maintain for the duration of the Agreement, insurance against claims for injuries to persons or damage to property which may arise from or in connection with the performance of the work hereunder by the Contractor, their agents, representatives, employees or subcontractors. Contractor's maintenance of insurance, its scope of coverage and limits as required herein shall not be construed to limit the liability of the Contractor to the coverage provided by such insurance, or otherwise limit the City's recourse to any remedy available at law or in equity. A. Minimum Scope of Insurance. Contractor shall obtain insurance of the types and with the limits described below: 1. Automobile Liability insurance with a minimum combined single limit for bodily injury and property damage of $1,000,000 per accident. Automobile liability insurance shall cover all owned, non -owned, hired and leased vehicles. Coverage shall be written on Insurance Services Office (ISO) form CA 00 01 or a substitute form providing equivalent liability coverage. If necessary, the policy shall be endorsed to provide contractual liability coverage. 2. Commercial General Liability insurance with limits no less than $3,000,000 each occurrence, $5,000,000 general aggregate and $5,000,000 products -completed operations aggregate limit. Commercial General Liability insurance shall be as least at broad as ISO occurrence form CG 00 01 and shall cover liability arising from premises, operations, independent contractors, products -completed operations, stop gap liability, personal injury and advertising injury, and liability assumed under an insured contract. The Commercial General Liability insurance shall be endorsed to provide a per project general aggregate limit using ISO form CG 25 03 05 09 or an equivalent endorsement. There shall be no exclusion for liability arising from explosion, collapse or underground property damage. The City shall be named as an additional insured under the Contractor's Commercial General Liability insurance policy with respect to the work performed for the City using ISO Additional Insured endorsement CG 20 10 10 01 and Additional Insured -Completed Operations endorsement CG 20 37 10 01 or substitute endorsements providing at least as broad coverage. To obtain the required amounts of liability coverage, the Contractor has the option of obtaining Excess Liability coverage and/or an Umbrella policy, provided all other requirements of this Section 7 are met. 3. Workers' Compensation coverage as required by the Industrial Insurance laws of the State of Washington. B. Public Entity Full Availability of Contractor Limits. If the Contractor maintains higher insurance limits than the minimums shown above, the Public Entity shall be insured for the full available limits of Commercial General and Excess or Umbrella liability maintained by the Contractor, irrespective of whether such limits maintained by the Contractor are greater than those required by this Contract or whether any certificate of insurance furnished to the Public Entity evidences limits of liability lower than those maintained by the Contractor. C. Other Insurance Provision. The Contractor's Automobile Liability and Commercial General Liability insurance policies are to contain, or be endorsed to contain that they shall be primary insurance with respect to the City. Any insurance, self-insurance, or insurance pool coverage maintained by the City shall be excess of the Contractor's insurance and shall not contribute with it. CA Revised May 2020 Page 2 of 4 22 D. Acceptability of Insurers. Insurance is to be placed with insurers with a current A.M. Best rating of not less than A: VII. E. Verification of Coverage. Contractor shall furnish the City with original certificates and a copy of the amendatory endorsements, including but not necessarily limited to the additional insured endorsement, evidencing the insurance requirements of the Contractor before commencement of the work. Upon request by the City, the Contractor shall furnish certified copies of all required insurance policies, including endorsements, required in this Agreement and evidence of all subcontractors' coverage. F. Subcontractors. The Contractor shall cause each and every Subcontractor to provide insurance coverage that complies with all applicable requirements of the Contractor -provided insurance as set forth herein, except the Contractor shall have sole responsibility for determining the limits of coverage required to be obtained by Subcontractors. The Contractor shall ensure that the Public Entity is an additional insured on each and every Subcontractor's Commercial General liability insurance policy using an endorsement as least as broad as ISO CG 20 10 10 01 for ongoing operations and CG 20 37 10 01 for completed operations. G. Notice of Cancellation. The Contractor shall provide the City and all Additional Insureds for this work with written notice of any policy cancellation, within two business days of their receipt of such notice. H. Failure to Maintain Insurance. Failure on the part of the Contractor to maintain the insurance as required shall constitute a material breach of contract, upon which the City may, after giving five business days notice to the Contractor to correct the breach, immediately terminate the contract or, at its discretion, procure or renew such insurance and pay any and all premiums in connection therewith, with any sums so expended to be repaid to the City on demand, or at the sole discretion of the City, offset against funds due the Contractor from the City. 8. Record Keeping and Reporting. A. The Contractor shall maintain accounts and records, including personnel, property, financial and programmatic records which sufficiently and properly reflect all direct and indirect costs of any nature expended and services performed in the performance of this Agreement and other such records as may be deemed necessary by the City to ensure the performance of this Agreement. B. These records shall be maintained for a period of seven (7) years after termination hereof unless permission to destroy them is granted by the office of the archivist in accordance with RCW Chapter 40.14 and by the City. 9. Audits and Inspections. The records and documents with respect to all matters covered by this Agreement shall be subject at all times to inspection, review or audit by law during the performance of this Agreement. 10. Code of Conduct and Professional Standards The Contractor, and any of their employees, agents, or subcontractors, shall conduct themselves in a professional, safe, and respectful manner at all times while performing services under this Agreement or while present on City property. The Contractor shall comply with all City policies, procedures, codes of conduct, and safety rules applicable to City contractors and program instructors. Prohibited conduct includes, but is not limited to: • Aggressive, threatening, or hostile behavior • Physical assault or unwanted physical contact • Verbal abuse, harassment, or discrimination • Sexual abuse, • Theft, fraud, or misuse of City property • Behavior that endangers participants, staff, or the public • Conduct that damages the City's reputation or disrupts City operations CA Revised May 2020 Page 3 of 4 23 • Any actions inconsistent with the safe and effective delivery of the program Violation of this section constitutes a material breach of the Agreement. 11. Termination A. Termination for Convenience (City). The City may terminate this Agreement at any time and for any reason by providing thirty (30) days' written notice to the Contractor. B. Termination for Convenience (Contractor). The Contractor may terminate this Agreement by providing thirty (30) days' written notice to the City prior to the commencement of services. C. Immediate Termination for Cause. Notwithstanding the above, the City may immediately terminate this Agreement, without prior notice, if: • The Contractor violates Section 16 (Code of Conduct and Professional Standards); • The Contractor engages in misconduct, unsafe behavior, or negligent performance; • The Contractor's conduct poses, or is reasonably believed to pose, a threat to the safety, well-being, or experience of participants, staff, or the public; or • The Contractor commits any act that materially impairs their ability to perform the services under this Agreement. • Failure to provide products on schedule. • Contractor's insurance coverage is canceled for any reason. Upon immediate termination for cause, no additional notice period shall be required. D. Compensation Upon Termination. In the event of termination, the Contractor shall be paid only for services properly performed prior to the effective date of termination, and for reimbursable expenses previously authorized in writing. Compensation shall not exceed the maximum amount specified in this Agreement. 12. Discrimination Prohibited. The Consultant, with regard to the work performed by it under this Agreement, will not discriminate on the grounds of race, religion, creed, color, national origin, age, veteran status, sex, sexual orientation, gender identity, marital status, political affiliation, the presence of any disability, or any other protected class status under state or federal law, in the selection and retention of employees or procurement of materials or supplies. 13. Assignment and Subcontract. The Contractor shall not assign or subcontract any portion of the services contemplated by this Agreement without the written consent of the City. 14. Entire Agreement: Modification. This Agreement, together with attachments or addenda, represents the entire and integrated Agreement between the City and the Contractor and supersedes all prior negotiations, representations, or agreements written or oral. No amendment or modification of this Agreement shall be of any force or effect unless it is in writing and signed by the parties. 15. Severability and Survival. If any term, condition or provision of this Agreement is declared void or unenforceable or limited in its application or effect, such event shall not affect any other provisions hereof and all other provisions shall remain fully enforceable. The provisions of this Agreement, which by their sense and context are reasonably intended to survive the completion, expiration or cancellation of this Agreement, shall survive termination of this Agreement. 16. Notices. Notices to the City of Tukwila shall be sent to the following address: City Clerk, City of Tukwila 6200 Southcenter Blvd. CA Revised May 2020 Page 4 of 4 24 Tukwila, Washington 98188 Notices to the Contractor shall be sent to the address provided by the Contractor upon the signature line below. 17. Applicable Law: Venue: Attorney's Fees. This Agreement shall be governed by and construed in accordance with the laws of the State of Washington. In the event any suit, arbitration, or other proceeding is instituted to enforce any term of this Agreement, the parties specifically understand and agree that venue shall be properly laid in King County, Washington. The prevailing party in any such action shall be entitled to its attorney's fees and costs of suit. DATED this day of , 20 City signatures to be obtained by City Clerk's Staff ONLY. ** CITY OF TUKWILA Thomas McLeod, Mayor ATTEST/AUTHENTICATED: Andy Youn, City Clerk APPROVED AS TO FORM: Office of the City Attorney Conn cto r signature to be obtained by sponsor staff. ** CONTRACTOR: By: Printed Name: Title: Address: CA Revised May 2020 Page 5 of 4 25 Exhibit "A" Scope of Service City of Tukwila World Cup 2026 Event Project Planning, Support and Delivery I. Project Overview Contractor will serve as an event producer to deliver a series of engaging, community -focused activations in Tukwila during the FIFA World Cup 2026and related promotional campaigns. II. Key Events for Swift to Deliver for City of Tukwila Contractor is responsible for delivering three specific events for the 2026 World Cup for the City of Tukwila. The events are the Southcenter Block Party, Westfield Southcenter Viewing Lounge, and Westfield Southcenter Turf Fest, further discussed below. Contractor's role is to serve as the lead in the planning, delivery, and execution of the events. Contractor shall be responsible for all third -party support needed to deliver the specific activations (experiences), including but not limited to: identify and execute contracts, vendors, location, staffing, entertainment, food trucks, and food vendors to support the activations for the 2026 World Cup, as needed. Contractor shall also be responsible for takedown following conclusion of the events. a. Southcenter Block Party Summary: The City will host a large public event in the Southcenter District at or near Westfield Southcenter Mall. The block party may be located on the City's right of way and/or on adjacent private property. The event will attract visitors to the area and promote Tukwila and the upcoming World Cup events in the region. The Block Party will feature food trucks offering a variety of international cuisines, live music, performance, and dancing. The event will culminate with a signature World Dance event, which will feature dance performances and lessons for attendees. b. Details c. i. Date: June 13, 2026 ii Southcenter Venue: The Southcenter Block party shall be located in the Southcenter District near Westfield Southcenter and could include using adjacent public streets. iii. Timing/Duration: At least a ten (10) hour event, with the exact start and end times to be determined through the planning process. iv. Logistics and Setup: Contractor is solely responsible for all logistics for the block party including securing all staffing, traffic control & pedestrian safety infrastructure, food, beer garden services, security, entertainment (including dance), set up and take down, custodial service, and other logistical requirements to operation of the block party. v. Format: All -day block party celebration for Tukwila residents and visitors in the Southcenter District for Tukwila residents and visitors leading up to the World Cup in 2026. vi. Activities: Food trucks, beer garden for adults, family -friendly activities, dance lessons, musical and dance performances. Contractor is responsible for procuring (contracting) all vendors, support services, security, and third party services for the Block Party and World Dance party. vii. Licensing and Permits: Contractor shall obtain the required licenses to stream the World Cup matches. Contractor shall also obtain all required permits from the City of Tukwila Department of Community Development, City of Tukwila Public Works, Puget Sound Fire, and/or any other governmental entity with permit authority for the event. CA Revised May 2020 Page 6 of 4 26 b' Westfield Soccer VievYmq Lmunqe Summary: Instead of a traditional outdoor viewing party, the City intends to create an indoor viewing lounge in the old 8eor'o building space at Westfield GouthcenU*r. Details i Date(s):Need toadd the actual datea` ° Timing/Duration: All World Cup games during normal operations of the mall /K8OOd@y-S@tUPd@V.10:OOAK8—S:O0PM; Sunday, 11:OOAK8-7:0OPW1\. ° Westfield Soccer Viewing Lounge Venue Matches will bescreened inthe viewing lounge OOthe 2 nd story 0fthe old Sears (the "Viewing \/8DUe"). ii. Format: The Viewing Venue will have seating and standing areas, and will include multiple TVs and large screens displays. Note: This will be free and open to the public, with no commercial activity (no sale offood or beverages) in the |ounge, but guests could bring outside food and beverages into the lounge. The viewing venue will have two specific formats: ° Passive Viewing. The Venue will beopen tomembers ofthe public tuwatch select World Cup matches. Games viewed may beinthe Seattle area orany other FIFA match taking place for the 2028 VVOr|d Cup. ° Soccer Celebration. On select games, to be mutually agreed by the City and Contractor, the Venue will include more festive activities to celebrate soccer, the World Cup, and the Tukwila community. The soccer celebrations could include DJ, host, fun contests, and other activities create celebration like event. iii. Logistics and Setup: Contractor shall be responsible for setting up the physical set up of the Venue which would include multiple TVs and large screens for viewing OfWorld Cup matches during the World Cup. Multilingual broadcast options to increase accessibility shall be provided, if possible. Contractor is required for securing all staffing, security, 8Dt0rt8iODlHOL' cUS, CUStOdi8| S8rViCH' and other logistical requirements tOoperate the space. iv. Licensing and Permits: Contractor shall obtain the required licenses tOstream the World Cup 08tCh8S. Contractor shall also obtain all [HqUiF8d permits from the City of Tukwila Department of Community Development, City of Tukwila Public Works, Puget Sound Fire, and/or any other governmental entity with permit authority for the event. C. Outdoor activations atmall (Tentative Dates) Contractor shall organize a"Turf Feet atWestfield SouthcanLeronthe dates described below. Space, including mini -soccer fields, is to be provided by Westfield SOuthc8nt8r. Contractor's n}|e shall be as i [>rq8nbe fun, sofe, and inclusive soccer activities on the sooner mini -pitches. Provide a DJ or other musical experiences. ii Provide St@ffinq.indUdinqSeCUrity. iii Secure food trucks nrother food vendors for the space. iv. Secure and activate other fun activities for the ~Turf Featwhich miqht incJude, but is not |irnikad to. bubble Soccer, inflatable Fonabo||. inflatable Billiards (soccer sty|e). beach Vo||eybo|| with Giant Inflatable Soccer Bo|| . floq-mohinq & ecorfOaooroUnq C/\Revised May 2O2O Page 7nf4 27 Stations, flags of Nations Parade (first match only). To reduce costs, the City may allow Contractor to use some city activities and requirement in the City's possession for the Turf Fest. v. Coordinate and contract with Westfield Southcenter for the space. Ill. Regional Marketing Events Summary: Contractor will secure marketing opportunities at Westfield Southcenter to promote the activations listed above. Concept Highlights: • Timing: February through July 2026 • Marketing Opportunities: Contractor will secure and produce indoor and outdoor signage at and near Westfield Southcenter, secure local athlete engagement, and/or and other marketing activities to promote the event. The design of all signage to be approved by the City and utilize official City adopted branding for the World Cup. IV. Planning Activities to be Provided by Contractor To accomplish the activations and the regional marketing events outlined above, Swift Group will provide approximately nine months of planning and staffing for the City of Tukwila to prepare and plan for the FIFA World Cup activities. a. Description of Deliverables (Revised) Swift Group will provide comprehensive event planning for the City of Tukwila's 2026 World Cup initiatives, including: i. Develop a Master Activation Plan for the Activations and regional marketing events outlined above. The plan shall include ii. Produce Workback Schedule & Milestone Tracking Build a timeline aligned with key FIFA match dates and city objectives, incorporating vendor deadlines, permitting, and promotional rollouts. iii. Budgeting & Cost Estimates Provide detailed cost projections for each activation (e.g., World Dance Block Party, Viewing Lounge, Teaser Promotions), including contingency planning for scope changes. iv. Project Management Provide overall project management to the City to support the City's World Cup initiative. v. Sponsorship & Partnership Program Design tiered sponsorship packages and identify partnership opportunities for the city to possibly secure with local businesses, sporting brands, and community organizations. Sponsorship and partnerships for the Westfield Soccer Viewing Lounge will be subject to any restrictions placed by FIFA regarding public viewing of 2026 FIFA World Cup games. vi. Creative Development & Marketing Strategy Collaborate with City stakeholders and True Blue to develop teaser campaigns, countdown activations, branded signage, and influencer engagement. True Blue will provide overall marketing and creative support for the City's entire World Cup activities. Swift will coordinate marketing activities at Westfield Southcenter and also make recommendations for promoting the Southcenter Block party and Westfield CA Revised May 2020 Page 8 of 4 28 Soccer Viewing Lounge within the greater Seattle Area. True Blue to provide branding and creative services for any marketing collateral. vii. Venue & Vendor Management Identify and when necessary secure space for the events outlined above. (e.g., Sears Building space at Westfield Southcenter Mall) and secure and manage all necessary contracts for staging, lighting, video displays, furniture, furnishings, custodial/janitorial, maintenance/repair, catering, onsite entertainment, and other related technical installations. Swift is to use city approved contracts for any vendors secured for the identified activations. Swift will also require certification of insurances naming the City has an additional insured for any vendor contract. In cases where a City contract cannot be used, Swift shall seek the City's approval for the form of any contract. viii. Roles & Responsibilities Alignment Define responsibilities across Swift Group, City departments, Parks & Recreation, and mall personnel, and volunteers for City review and approval. ix. Event Production & Onsite Management Oversee logistics for major activations, including viewing lounge (June —July 2026), block party (June 26 or July 4-6), and ancillary events at soccer pitches. Secure and execute contracts as needed, including for staffing, security, janitorial services, DJs, entertainment, and other operational activities for the events outlined above. Soccer pitches at Westfield Southcenter to be secured by others and is not the responsibility of Swift. x. Community Engagement Initiatives Secure, activate, and operate family -friendly experiences (e.g., HD soccer simulator, scarf decorating, prize wheels) and cultural elements (e.g., Flags of Nations Parade, dance lessons). Execute contracts as needed. xi. Weekly Planning Syncs & Reporting Facilitate weekly meetings, provide progress updates, and deliver post -event ROI analysis and success measurement reports. xii. Risk Mitigation & Planning Develop and implement a risk management plan for the events. Risk management plan to be reviewed and approved by the City. The risk management plan to include provisions for security, safety of a patrons and staff at all events reflected in this Scope of Work, including emergency and evacuation procedures in the event of an active threat, fire alarm activation, civic unrest/disturbance, inclement weather, natural disaster, etc. xiii. Wrap Up Reporting & Meeting Provide a detailed draft and final summary report for all World Cup events to the City of Tukwila that includes: o Analysis of event outcomes against objectives and key performance indicators (KPI's). KPIs to include: • Number of attendees • Number of partnerships. • Examples of earned media. • Online engagement. o Provide copies of final payments showing zero balance to vendors hired by Contractor. CA Revised May 2020 Page 9 of 4 29 o Noteworthy logistical challenges, operational inefficiencies and audience engagement gaps o Demonstration of Return on Investment (ROI)- tangible and intangible value of the event for sponsors, stakeholders and the City o Attendance and Attendee Insights- track registration versus actual attendance, attendee demographics, first-time versus returning participants, and engagement levels with sessions or activities. Summarize survey responses, testimonials, sentiment analysis and recurring themes. Highlight areas that were especially well -received and areas needing improvement. o Data driven insights to guide marketing, programming and operational decisions for future events at Westfield Southcenter and the Southcenter District. o Financial Review- provide a detailed breakdown of expenditures and cost per attendee. o Sponsor and Exhibitor Impact- report on sponsor exposure, interactions and ROI. Compare sponsor performance across tiers (do we have them?), and include qualitative feedback. o Include charts, graphs, photographs, news media, social media highlights and downloadable survey data. Initiative a post event/after-action meeting to present the preliminary draft report for City consideration and review. Revise and finalize the report and submit to the City. 0 b. Term and Delivery February 1, 2026-August 31, 2026 General Provisions A. Background Checks. Contractor shall be responsible to ensure that its employees and contractors or sub -contractors who will interact with the public will undergo a background check. The Contractor shall ensure that criminal background checks and professional reference checks are conducted on all employees, volunteers, vendors, and independent contractors who may have unsupervised access to vulnerable populations, in accordance with applicable state law. The Contractor shall maintain documentation of such checks and provide evidence of compliance upon request. B. Ownership and Use of Documents. All documents, drawings, specifications and other materials produced by Contractor in connection with the services rendered under this Agreement shall be the property of the City whether the project for which they are made is executed or not, and may use such materials in perpetuity. Contractor shall be permitted to retain copies, including reproducible copies, of said documents, drawings, and specifications only for information, reference and use in connection with Contractor's endeavors. C. Contractor's Use of City Intellectual Property. Contractor will not use, reproduce, transmit, copy, distribute, alter, modify, register, or incorporate any trademark, service mark, logo, seal, flag, official insignia, name, icon, copyright, patent, design, or domain name of the City without prior written permission of the City or its designated representative. Upon receipt of such permission, Contractor shall coordinate all logo use with Brandon Miles, Director Strategic Initiatives and Government Relations or designee. CA Revised May 2020 Page 10 of 30 Exhibit "B" Compensation The City shall pay the applicable fee associated with Swift Services and costs associated with event production that Swift incurs to fulfil its obligations under this Agreement. Swift is solely responsible for the management and payment of any and all third -party vendors hired to assist with event production. Total anticipated staff costs for Contractor are $415,000, as outlined below. The City and Contractor shall look for opportunities to reduce staff costs as appropriate. In the event of termination, the City shall pay only for monthly staff costs previously incurred prior to termination. Contractor Staffing Senior Event Manager Event Manager Event Logistics Support #1 Event Logistics Support #2 Event Logistics Support #3 Event Logistics Support #4 & 5 (TBD) February $22,143 $19,286 March $22,143 $19,286 April $22,143 $19,286 May $22,143 $19,286 June $22,143 $19,286 $12,500 $12,500 $12,500 $25,000 July $22,143 $19,286 $12,500 $12,500 $12,500 $25,000 Totals: $155,000 $135,000 $25,000 $25,000 $25,000 $50,000 The City shall provide permission to hire staff outlined above as the project progresses. Event Costs The City shall pay for actual costs borne by the Contractor in the production of the Events outlined in Exhibit "A". All costs are to be preapproved by the City prior to being incurred. A conceptual budget is included with Exhibit "B" for budgeted purposes only. Contractor and City shall work to bring on third party sponsors to reduce the City's financial contribution. In the event savings can be realized, the City shall retain 100% of any project savings. Contractor shall provide supporting invoices and documentation for all third -party expenses incurred by Contractor for which Contractor seeks reimbursement from the City. City shall also provide processing fee for all third -party invoices as follows: Invoice Total $0-$99K $100-$249K $250k-$500K $501-$1 million Processing Fee 15% 13% 10% 7% Southcenter Block Party Costs may include, but are not limited to, staffing, physical improvements, audio/visual, security, sanitation, talent, build out of the space, decorations, traffic control, booking of food trucks and vendors, and other activation of the block party, plus take down and clean up after the event. Viewing Lounge and Watch Parties Costs may include, but are not limited to, staffing, audio/visual, security, sanitation, talent, build out of the space, decorations, and other activation and de -activation (including clean up) of the space. CA Revised May 2020 Page 11 of 31 Event Promotion and Marketing Contractor shall identify and procure marketing opportunities for the events outlined above and may include, but are not limited to, onsite activations and signage, lighting, and third -party partnerships. City to preapprove all purchases prior to commitment. CA Revised May 2020 Page 12 of 32 City of Tukwila World Cup 2026 Event & Operational Costs June -July 2026 Operational Costs Vendor Description Amount Decor Pt Hummel Lounge areas for soccer match viewing, multiple activations, and relaxation $80,000.00 AV Flame Productions 4-6 screens to play soccer matches during World Cup with English and Spanish available $25,000.00 Security Allied Universal 2 x Security guards for each event based on the confirmed schedule. $8,000.00 Housekeeping NISI Cleaning services for after each event based on the confirmed schedule. $5,000.00 Staffing Winston Onsite support for viewing parties based on the confirmed schedule. $8,500.00 Operations and Buildout: $226,500.00 Activations Giveaway items Soccer simulator Halo HD Sports Suite Giveaway items could potentially include: hats, scarves, pins, refillable water bottles (co -branded or branded) Soccer simulator as potential activation during viewing party events $45,000.00 $5,000.00 Activations: $50,000.00 Marketing Westfield Signage True Blue Assets displayed in Westfield Southcenter mall $50,000.00 Barricade Signage National Barricade Signage to be displayed on barricades outside of Sears $5,000.00 Murals & columns Arts Commission Artwork on walls of Sears space and columns for World Cup commissioned by City of Tukwila $2,000.00 Content Marketing $56,000.00 Video production Flame Productions Includes videographer and photographer onsite for viewing party events to capture footage $/0,000.00 Post -production Flame Productions Includes editing assets for social media, promotional purposes, and marketing $5,000.00 Content: $/5,000.00 Total for Viewing Parties $247,500.00 15% Contigency 15% $37,125.00 Total including Contingency $284,625.00 World Block Party Event Operational Costs Stage Flame Includes lights, sound, labor $30,000.00 Screen(s) Flame LED backdrop screen for stage $10,000.00 Power Flame Generator (and backup) $8,000.00 Beer Garden Flame Includes tent, high -boy tables, fencing, beer trailor $10,000.00 TV Feed Flame Internet & setup to play game (hardire Internet, satelie, comcast) $5,000.00 Decor Flame Branded stage scrims, flags, etc. $10,000.00 Forklift Flame Ready to move eco blocks, etc. $1,000.00 Medical Tent TBD 10x10 tent w/walls $1,000.00 Security TBD 4 security gaurds ($7$ per hour * 10 hours each) $3,000.00 Portable Restrooms TBD 5 standard and 1 ADA ($150 per) $1,000.00 Waste Management TBD Dumsters, garbage cans, recycling $3,000.00 Activations N Talent Flame or Adam Z DJ/Host (there from llam-lOpm; 11 hours) $5,000.00 Talent Flame or Adam Band 1 $5,000.00 Talent Flame or Adam Band 2 $2,500.00 Talent Flame or Adam Band 3 52,500.00 Giveaway items TBD Marketing Flyers to be available / handed out at the June 11 and 12 events (1,000) $3,000.00 TBD TBD TBD Total for Block Party $100,000.00 15% Contingency 15% $15,000.00 Total including Contingency $115,000.00 Rave Soccer Pitch Activation Soccer Pitch Costs N Activations TBD Placeholder for any potential activations on Rave Foundation pitches $5,000.00 Staffing Swift Group Support staff for any activations during 7/11-7/13 window for pitches $3,000.00 Total for Block Party $8,000.00 15% Contingency 15% $1,200.00 Total including Contingency $9,200.00 Totals Viewing Parties Includes all operational, staffing, and event costs associated with these events based on confirmed dates $284,625.00 World Block Party Includes all operational, staffing, and event costs associated with the event based on confirmed date $225,000.00 Soccer Pitches Includes all operational, staffing, and event costs associated with the events based on confirmed dates $9,200.00 Grand Total $408,825.00 Swift Surchage 15% $61,323.75 Swfit Staff $332,129.00 Budgeted Amount $802,277.75 CA Revised May 2020 Page 13 of 33 TO: Lodging Tax Advisory Committee FROM: Brandon Miles, Director, Strategic Initiatives DATE: October 19, 2025 RE: World Cup Funding Request Issue Staff is requesting $2,199,053 in lodging tax funding to support the City's 2026 World Cup campaign. Background Over the summer, City staff has provided briefings to the Lodging Tax Advisory Committee (LTAC) regarding next year's World Cup. Seattle is one of the host cities for the 2026 World Cup and will host a total of six matches, including hosting at least one game for team USA and two knock around rounds. Given Tukwila's location to the airport, large capacity of hotel rooms, and proximity to one of the likely home training facility (Sounder's Longacres Facility) for a team, Tukwila will likely see a significant number of tourists, both day and overnight, for the event. The City has an opportunity to use the World Cup as a catalyst for several long-lasting initiatives and developments. City staff have identified several focus areas that we would like to focus our efforts. These focus areas complement other initiatives for the City, such as the Southcenter Plan, Arts Plan, and PROs Plan. The City has initially forecasted a total combined spend of $750,000 for the World Cup in 2025 and 2025. However, additional funds that could be used for the World Cup were in additional buckets within the six year financial plan. The requested funds have been placed in various pots. It's possible that the City will need to move funds from one pot to another, based on receiving revised cost estimates. Additionally, some of the artistic light displays have been deferred so that staff has more time to work on obtaining better cost estimates. WORLD CUP PLAN City Produced Events A variety of events are being planned to take advantage of the World Cup. The goal is to cater to those visiting Seattle for the games and residents within the greater Puget Sound 34 region. It's important to remember that most people will not have tickets to the game, so our goal is to create a memorable experience for those that cannot attend. Southcenter Viewing Lounge Partnering with Westfield Southcenter, a viewing lounge will be set up in the old Forever 21 space. The viewing lounge will provide active and passive viewing options. This viewing experience differs from many that tend to take place for specific times and are outdoors. The proposed viewing lounge will allow people to come and go as they like. It would serve as opportunity for family members to view a match, while others enjoy other activities at the mall. Note, the City is still exploring the viewing license options and cost for the matches. It's possible the viewing lounge will be considered a non-commercial activity and the City will not have to pay for a viewing license. Tukwila International Blvd Watch Parties The Tukwila International Blvd (TIB) corridor is one of the most diverse areas of all of King County. It's likely that this area can draw visitors looking for unique dining options and also looking for a differing viewing option than what will occur in the Southcenter District. The City is proposing to host seven World Cup watch parties in TIB. The watch parties done in conjunction with other activities, such as food trucks and family friendly events. Note, the City is still exploring the viewing license options and cost for the matches. It's possible the viewing lounge will be considered a non-commercial activity and the City will not have to pay for a viewing license. Southcenter Block Party On date(s) yet to be determined during the World Cup, the City will host a block party adjacent to Southcenter Mall. The block party, which would be one or two days, will feature music, dance performances, dance lessons, food, and other family friendly activities. On the last night of the block party, the City is exploring hosting the World Dance Party. A dance party featuring dances from throughout the world. The City is exploring partnering with Century Baltr000m, LLC to manage the dance party and dance events leading into the larger party. Promotional Events • Mini -Pitches Activations at Westfield Southcenter The Rave Foundation, the non-profit arm of the Seattle Sounders, has committed to installing several outdoor mini -soccer pitches at Westfield Southcenter and covering the 2 35 costs of installation. The pitches will be available to people at all hours of the day. To further activate the pitches, the City will activate select days to include a variety of activities for people to engage with to celebrate soccer and bring fans together. • Holiday World Cup Kick Off Party Host an event in December to build excitement for the World Cup and to bring media attention to the City's efforts. • 100-Day World Cup Promotion Kick Off Event In March host an event, including launching a countdown clock to celebrate the World Cup and events the City will host. • eSports Event A small esports FIFA event will be held leading up to the World Cup to bring additional attention to the City's World Cup activations. • Extra Labor To produce some of the evens, the City will need extra help, including an event producer to help us organize and arrange the block party and Southcenter viewing party. Additionally, City's recreation staff will also need extra bodies to staff the events, which can be done with seasonal, extra labor. The City is also proposing to create a paid ambassador program to help people, specifically people out of the area navigate around the region. The ambassadors would be placed at key hubs, such as the large events, Westfield Southcenter, and transit stations. City Produced Event Southcenter Viewing Lounge: $225,000 TIB Watch Parties: $15,500 Southcenter Block Party: $100,000 Promotional Events: $75,000 Smaller Community Event: $5,000 Extra Labor (Recreation Staff): $95,666 Extra Labor (Ambassador Program): $43,000 Senior Event Manager (Contracted): $180,000 Event Producer (Contracted): $135,000 Logistics Manager (Contracted): $324,000 City Produced Event Total: $1,198,166 3 36 Destination Development Destination development will focus on creating a physical environment that is safe, clean, and visually interesting to visitors. Physical Improvements The City would like to make physical improvements throughout the Southcenter District and TIB neighborhood to prepare for the World Cup. Improvements would include hanging baskets, planters, banners, amenities (benches, trees grates), improving landscaping plantings and areas, flags, and art. Many of the physical improvements will extend past the World Cup. Physical Improvements Hanging Baskets: $35,175 Planters: $80,700 Light pole banners: $100,283 Benches, tree grates, etc.: $25,000 Encampment Clean Up: $10,000 Flags: $11,000 Public Art: $52,500 Public Works Allowance: $79,000 Subtotal: $371,935 Contingency (10%): $37,193 Total: $409,129 West Valley Hwy Ped Bridge Clean Up and Repair: Deferred Destination Development, Extra Labor Because we are expecting a surge of visitors during the World Cup, the City's Parks and Public Works Departments would like to bring on additional staff during leading up to and through the World Cup. The staff will be focused on the Southcenter District, Tukwila International Blvd, and transportation corridors with the goal being to keep the City clean and addressing issues that might come up. The staff will also work to install and implement the items listed for physical improvements. With the large number of hotels, restaurants, and retailers, the City is expecting a surge in visitors to the Southcenter District and Tukwila International Blvd. Destination Development, Extra Labor Parks Temporary Labor: $167,835 Public works Temporary Labor $98,923 4 37 Total: $266,758 Interactive Art Economic Development has been working on some interesting artistic light displays the City could consider installing as part of the World Cup. The lighting displays will remain after the World Cup has concluded. Staff is still working on the final costs and at this time we are not request funding. Staff may come back prior to the World Cup and request funds. Destination Development, Artistic Lights Green River: Deferred Westfield Southcenter: Deferred Other: Deferred Total: Deferred Marketing The City would develop an aggressive marketing campaign to promote the City to visitors, both local and overnight, for the World Cup. The marketing campaign would focus on both the City's events, things to do overall in the City, and events that might be being hosted by third parties, such as Starfire Sports. The City's marketing efforts will focus around the Experience Tukwila digital tools, specifically with the development of a 2-3 page microsite with all the information regarding things to do in Tukwila. We will also work to partner with other digital initiatives taking place in the region, such as Explore Seattle Southside, Visit Seattle, and the local organizing committee. Tactic Website Partner Toolkit Description Design and development of 2-3 page microsite, includes interactive map feature. Updates to existing ExperienceTukwila.org. Including new blog features. Design of Decals, stickers, buttons, table tents, coaster, flyers, maps, trifolds, etc. Social media toolkit with sample post content and graphics Estimated printing/production fees for partner toolkit. Cost $40,000 Retainer $20,000 $5,000 $7,500 5 38 Outdoor Signage Design of outdoor street banners and event signage, outdoor artwork $15,000 Paid media campaign Owned Channel Engagement Ad creative production of social media ads, google search, display banner ads, and outdoor billboards Paid media placement costs Development of made -for social video content $20,000 $55,000 $37,500 Regular Experience Tukwila social channel and email content management. Retainer GRAND TTAL: $200,000 In addition the marketing efforts outlined above, staff also would like to do a partnership with the University of Washington to highlight the City's history with soccer and players who have gone through Starfire Sports and are now playing at the UW and beyond. Staff would like additional funds to do additional paid media in local publications and to do promotions specifically for the World Dance Party event, leading into the World Cup. Marketing Experience Tukwila World Cup Initiative: $200,000 UW Partnership: $50,000 Paid Media: $25,000 World Dance Party Collaborations and Promotions: $25,000 Total: $300,000 Economic Development As part of the City's World Cup preparations, Economic Development will conduct additional outreach to help our businesses be "World Cup" ready. This will build and augment with the work being done by the Seattle Chamber, Seattle Southside Chamber, Visit Seattle, and Explore Seatle Southside. The City has received a small grant from the Port of Seatle for some of this work, which is reflected in the overall budget. Economic Development Design promotional materials: N/A, included in the marketing budget. Promotion via email, web, social media: Social media ad buys: Door to door contacts: $10,000 Technical assistance for social media: $15,000 Photos for social media: $5,000 6 39 Less Port of Seattle Grant: ($5,000) Total: $25,000 Metrics and Tracking Success For tracking success for the World Cup Initiative, staff is proposing the following metrics: 1. Attendance at the various events. 2. Digital engagement. 3. Digital Marketing Metrics (engagement, likes, etc.). 4. Earned media engagement. 5. Public sentiment. 6. Sustainability of events (year over year). In 2018 as part of the brand development process the City completed a public perception survey regarding the city and people's feelings about it. It's overdue for the City to update that survey and staff was anticipating during the survey after the World Cup and will include relevant questions regarding the World Cup Budget and Six Year Financial Plan Attached with this memo is the adopted six -year financial plan the LTAC reviewed. For the World Cup the financial plan projected spending a total of $750,000 total in 2025 and 2026 for the World Cup. This projection was too low and additionally some other forecasted expenses for the World Cup, such as art and way finding were included in separate line items, versus within the total budget for the World Cup. Staff is proposing revisions to the six -year financial plan to accommodate the proposed spend for the World Cup (see attached revision sheet). 2025 Projected Spend The suggested revisions are as follows: Item Adopted Six Year Financial Plan Amount Proposed Revised Six Year Financial Plan Amount Staff Notes Lodging Tax Revenue $900,000 $800,000 Reflects reduction in revenue seen by hotels and in actual lodging tax collection through June. 7 40 Interest and Other Earnings $20,000 $50,000 Initial amount was forecasted to be too tow. The revised number reflects likely actuats for 2025. Business Attraction and Promotion $30,000 $8,000 Reflects actual approved amount for Explore Seattle Southside meeting request. Showare Sponsorship $15,000 $0 Reflects actual spend. Wayfinding Plan Development and Installation $100,000 $0 Portions of these funds can be merged into the World Cup request. Art Investments $75,000 $0 Portions of these funds can be merged into the World Cup request. Change in Ending Fund Balance $3,339,707 $3,481,707 The changes outlined above increase the ending fund balance by an additional $142,000 2026 Projected Spend The suggested revisions are as follows: Item Adopted Six Year Financial Plan Amount Proposed Revised Six Year Financial Plan Amount Staff Notes Interest and Other Earnings $20,000 $50,000 Initial amount was forecasted too low. The revised number reflects anticipated collections for 2025. World Cup Planning and Activation $500,000 $1,949,053 Reflects proposed request for funds that will be used in 2026. The total 8 41 request is $2M, with some funds being used in 2025. Business Attraction and Promotion $30,000 $60,000 Reflects actual approved amount for Explore Seattle Southside meeting request. Showare Sponsorship $15,000 $0 Reflects likely spend. Station Domination $0 $119,275 Reflect approved application from Explore Seattle Southside Wayfinding Plan Development and Installation $100,000 $0 Portions of these funds can be merged into the World Cup request. Art Investments $40,000 $0 Portions of these funds can be merged into the World Cup request. Total Expenditure: $1,314,159 $2,657,487 Total expenditures are increased by $1,343,328. Change in Ending Fund Balance $3,481,707 (from revised 2025 table above) $2,293,273 If the City funds the added World Cup investments, the City ending funding balance will be reduced by over $1 million from 2025 to 2026. However, the City has been building up the lodging tax funds in anticipation of the World Cup. In future out years, staff is proposing to reduce the contribution to Tukwila Pond since this project currently does not have any other identified funding. The Showare contribution was also eliminated since this project never moved forward. The City's lodging tax fund ending fund balance remains strong through 2030, with projected ending fund balance in 2030 being over $2 million. The revenue and spend forecasts are conservative, with the City traditionally bringing in more revenue than forecasted and underspending the proposed expenditures. Staff is pursuing possible third -party funding for some of the smaller events outlined above. 9 42 With the Women's Soccer World Cup scheduled for 2031 in the United States, the Men's Rugby World Cup in 2031, and Women's Rugby World Cup in 2033, the City will have sufficient reserve funds to activate for these events as well. 10 43 City of Tukwila City Council Community Services & Safety Committee Meeting Minutes January 26, 2026 - 5:30 p.m. Councilmembers Present: Staff Present: - Hybrid Meeting; Hazelnut Conference Room & MS Teams Hannah Hedrick, Chair; Verna Seal, Joe Torres Camacho Marty Wine, Pete Mayer, Brandon Miles, Laurel Humphrey, Eric Dreyer, Eric Lund Chair Hedrick called the meeting to order at 5:30 p.m. 1. BUSINESS AGENDA a. Agreement with Swift Group for World Cup Events Staff is seeking approval of a contract with Swift Group in the amount of $802,278 for production and management of events during the 2026 World Cup. The agreement will be funded with lodging tax. Committee Recommendation: Unanimous approval. Forward to February 2, 2026 Regular Consent Agenda 2. MISCELLANEOUS Discussion on Safety during Social Unrest Councilmembers dialogued with the Police Chief regarding recent national events associated with immigration enforcement and fears expressed by community members. Committee members encouraged PD to provide more community messaging around helping people understand their civil rights. The meeting adjourned at 6:44 p.m. HH Committee Chair Approval Minutes by LH 44