HomeMy WebLinkAboutPCD 2026-02-09 Item 1A - Agreement - World Cup Marketing with True BlueCity of Tukwila
Thomas McLeod, Mayor
Marty Wine, City Administrator
AGENDA BILL
ITEM NO.
1.A.
Agenda Item
World Cup: Marketing Service, Agreement with True Blue Service
Sponsor Brandon Miles
Mayor's Office
Legislative History February 9, 2026 Planning & Community Development Committee
February 23, 2026 Special Meeting Consent
Recommended Motion ❑ Discussion Only ❑x Action Requested
MOVE TO Authorize the Mayor to Execute an agreement with True Blue
Strategies in a final form approved by the Mayor and City Attorney.
EXECUTIVE SUMMARY
Authorize the Mayor to execute an agreement with True Blue Strategies for marketing, branding and
promotion services for the 2026 World Cup. The agreement is in substantial form. Staff requests the
authorization to allow the Mayor to negotiate a final agreement in a form approved by the Mayor and
City Attorney.
DISCUSSION
In June of this year the largest sport event in the history of the world will take place in North America
with the FIFA World Cup. Lumen Field in Seattle will host a total of six World Cup matches, including a
group stage game for Team USA and two elimination matches. The size of these matches would be
comparable to a Super Bowl of Taylor Swift concert.
With just over 2,000 hotel rooms, the largest mall in the Pacific NW, transit access, and proximity to
SeaTac Airport, the City is likely to see significant influx of tourists (both international, national, and
local) during the World Cup. The World Cup is an opportunity for the City to promote itself and also to
bring people to the City.
In November of 2025 the City approved a lodging tax application of just over $2,199,053 to support
event production, destination development investments, and economic development activities for the
World Cup. Two types of events are being planned. Community events are being developed by the
City's Parks Department and will focus on drawing people within 10 minutes of the City. Regional
events are being overseen by the Mayor's Office and will be held in the Southcenter District. The goal
of regional events is to cater to people within a 30-minute drive of the City and the City's Southcenter
hotels.
As part of the approved budget, the City budgeted $200,000 for third party marketing support for the
City's World Cup events and activities. The marketing efforts will work to promote the events the City is
producing, third party events in the City, and general things to do in the City.
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FINANCIAL IMPACT
.
CompCompete for all items with fiscal implications
Disclaimer: Final terms and scope of work subject to review by the City Attorney
4 Expenditure - Budgeted
0 Expenditure - Unbudgeted
0 Expenditure - Grant -Funded
0 Revenue — One -Time (e.g.
asset sale, surplus equipment)
0 Revenue - Ongoing
Expenditures:
Fund Source:
$200,000
_
i-<evenues(if applicable):
Lodging Tax (101 fund)
so
Contractor (if applicable)
True Blue Strategies
Scope of Work
Marketing, branding, and promotion services.
Amount
$200,000
Duration
July 30, 2026
Additional Comments:
ATTACHMENTS
Draft contract in substantial form h True Blue Strategies.
to,
Iftukwilawa.sharepointcom/sitesiclerksintranet/Couned Agenda Items/02-09 POD Committee/True Blue - Aenda Bil . x
City of Tukwila
6200 Southcenter Boulevard, Tukwila WA 98188
Contract Number:
PROFESSIONAL SERVICES AGREEMENT
(Includes consultants, architects, engineers, accountants, and other professional services)
THIS AGREEMENT is entered into between the City of Tukwila, Washington, hereinafter
referred to as "the City", and True Blue Strategies, hereinafter referred to as "the Consultant", in
consideration of the mutual benefits, terms, and conditions hereinafter specified.
1. Project Designation. The Consultant is retained by the City to perform marketing, creative,
and design work services in connection with the project titled "Tukwila World Cup Marketing."
2. Scope of Services. The Consultant agrees to perform the services, identified on Exhibit "A"
attached hereto, including the provision of all labor, materials, equipment and supplies.
3. Duration of Agreement; Time for Performance. This Agreement shall be in full force and
effect for a period commencing upon execution and ending August 31, 2026, unless sooner
terminated under the provisions hereinafter specified. Work under this Agreement shall
commence upon written notice by the City to the Consultant to proceed. The Consultant shall
perform all services and provide all work product required pursuant to this Agreement no later
than July 30, 2026, unless an extension of such time is granted in writing by the City.
4. Payment. The Consultant shall be paid by the City for completed work and for services
rendered under this Agreement as follows:
A. Payment for the work provided by the Consultant shall be made as provided on Exhibit
"B" attached hereto, provided that the total amount of payment to the Consultant shall not
exceed $200,000 without express written modification of the Agreement signed by the
City.
B. The Consultant may submit vouchers to the City once per month during the progress of
the work for partial payment for that portion of the project completed to date. Such
vouchers will be checked by the City and, upon approval thereof, payment shall be made
to the Consultant in the amount approved.
C. Final payment of any balance due the Consultant of the total contract price earned will be
made promptly upon its ascertainment and verification by the City after the completion of
the work under this Agreement and its acceptance by the City.
D. Payment as provided in this section shall be full compensation for work performed,
services rendered, and for all materials, supplies, equipment and incidentals necessary to
complete the work.
E. The Consultant's records and accounts pertaining to this Agreement are to be kept
available for inspection by representatives of the City and the state of Washington for a
period of three (3) years after final payments. Copies shall be made available upon
request.
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5. Ownership and Use of Documents. All documents, drawings, specifications and other
materials produced by the Consultant in connection with the services rendered under this
Agreement shall be the property of the City whether the project for which they are made is
executed or not. The Consultant shall be permitted to retain copies, including reproducible
copies, of drawings and specifications for information, reference and use in connection with
the Consultant's endeavors. The Consultant shall not be responsible for any use of the said
documents, drawings, specifications or other materials by the City on any project other than
the project specified in this Agreement.
6. Compliance with Laws. The Consultant shall, in performing the services contemplated by
this Agreement, faithfully observe and comply with all federal, state, and local laws, ordinances
and regulations, applicable to the services rendered under this Agreement.
7 Indemnification. The Consultant shall defend, indemnify and hold the City, its officers,
officials, employees and volunteers harmless from any and all claims, injuries, damages,
losses or suits including attorney fees, arising out of or resulting from the acts, errors or
omissions of the Consultant in performance of this Agreement, except for injuries and damages
caused by the sole negligence of the City.
Should a court of competent jurisdiction determine that this Agreement is subject to RCW
4.24.115, then, in the event of liability for damages arising out of bodily injury to persons or
damages to property caused by or resulting from the concurrent negligence of the Consultant
and the City, its officers, officials, employees, and volunteers, the Consultant's liability
hereunder shall be only to the extent of the Consultant's negligence. It is further specifically
and expressly understood that the indemnification provided herein constitutes the Consultant's
waiver of immunity under Industrial Insurance, Title 51 RCW, solely for the purposes of this
indemnification. This waiver has been mutually negotiated by the parties. The provisions of
this section shall survive the expiration or termination of this Agreement.
8. Insurance. The Consultant shall procure and maintain for the duration of the Agreement,
insurance against claims for injuries to persons or damage to property which may arise from
or in connection with the performance of the work hereunder by the Consultant, its agents,
representatives, or employees. Consultant's maintenance of insurance as required by the
agreement shall not be construed to limit the liability of the Consultant to the coverage provided
by such insurance, or otherwise limit the City's recourse to any remedy available at law or in
equity.
A. Minimum Amounts and Scope of Insurance. Consultant shall obtain insurance of the
types and with the limits described below:
1. Automobile Liability insurance with a minimum combined single limit for bodily injury
and property damage of $1,000,000 per accident. Automobile Liability insurance
shall cover all owned, non -owned, hired and leased vehicles. Coverage shall be
written on Insurance Services Office (ISO) form CA 00 01 or a substitute form
providing equivalent liability coverage. If necessary, the policy shall be endorsed to
provide contractual liability coverage.
2. Commercial General Liability insurance with limits no less than $2,000,000 each
occurrence, $2,000,000 general aggregate. Commercial General Liability
insurance shall be at least as broad as ISO occurrence form CG 00 01 and shall
cover liability arising from premises, operations, stop -gap independent contractors
and personal injury and advertising injury. The City shall be named as an
additional insured under the Consultant's Commercial General Liability insurance
policy with respect to the work performed for the City using an additional insured
endorsement at least as broad as ISO endorsement form CG 20 26.
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3. Workers' Compensation coverage as required by the Industrial Insurance |avva of
the 8[o[e of Washington.
4. Professional Li8bi|i[ywith limits nOless than $2,UOO'OOUper claim and $2'0U0.00U
policy aggregate limit. Professional Liability insurance shall beappropriate tothe
Consultant's profession.
B. Public Entity Full Availability of Contractor Limits. If the Contractor maintains higher
insurance limits than the minimums shown above, the Public Entity shall be insured for the
full available limits of Commercial General and Excess orUmbrella liability maintained by
the Contractor, irrespective of whether such limits maintained by the Contractor are greater
than those required by this Contract urwhether any certificate of insurance furnished to
the Public Entity evidences limits of liability lower than those maintained by the Contractor.
C. Other Insurance Provision. The Consultant's Automobile Liability and Commercial
General Liability insurance policies are to contain, or be endorsed to contain that they shall
b8primary insurance with respect tOthe City. Any Insurance, Se|f-iOSUF@OCe'OFinsurance
puu| coverage maintained by the City shall be excess of the Consultant's insurance and
shall not becontributed Orcombined with it.
D. Acceptability of Insurers. Insurance is to be placed with insurers with acurrent �M.
Best rating Ofnot less than A:VU.
E. Verification mfCoverage. Consultant shall furnish the City with original certificates and a
copy of the amendatory endoraurnenta, including but not neoeaauh|y limited to the
additional insured endorsement, evidencing the insurance requirements of the Contractor
before commencement Ofthe work. Upon request bythe City, the Consultant shall furnish
certified copies of all required insurance pu|ioiea, including anduraernenta, required in this
Agreement and evidence ofall subcontractors' coverage.
F. Notice of Cancellation. The Consultant shall provide the City with written nu1ioa of any
policy cancellation, within two business days of their receipt of such notice.
G. Failure to Maintain Insurance. Failure on the part of the Consultant to maintain the
iOSU[8DC8 as required Sh8|| COOSUtUt9 8 nO8t8[i8| breach Of COOtr8Ct' UpOD which the City
may, after giving five business days notice to the Consultant to correct the breach,
immediately L8[DliO8tH the COO[[8Ct or, at its discretion, pPOCU[H Or [8O8VV such iOSU[8OC8
and pay any and all premiums in connection therewith, with any sums so expended to be
repaid to the City On demand, or at the S0|e discretion of the Cih/, Offset against funds due
the Consultant from the City.
9. Independent Contractor. The Consultant and the City agree that the Consultant is an
independent contractor with respect to the S8[ViC8S provided pursuant to this /\O[8SDl8DL
Nothing in this /\g[8H0HDt Sh8|| be COOSid8[8d to CFH@t8 the [8|@UOnShip Of e0p|Oy0[ and
employee between the parties hereto. Neither the Consultant nor any 8mnp|Oy88 of the
Consultant shall b8entitled [Oany benefits accorded City employees byvirtue Ofthe services
provided under this Agreement. The City shall not beresponsible for withholding Orotherwise
deducting federal income tax or eoCi@| security or for contributing to the state industrial
insurance prognorn, otherwise assuming the duties of an employer with respect to the
Consultant, orany employee ofthe Consultant.
10. CmwemamtAqainst ContimqemtFees. The Consultant warrants that hahas not employed ur
[O18iOed any CO0p8Dy or penSOD. other than 8 bOOGfide employee vvOrhiDQ SO|e|y for the
Coneu|t@nt, to solicit Orsecure this nontnaot, and that he has not paid or agreed to pay any
CO0p8Oy or p8[SOO, other than G bDO@fid8 employee VVO[kiOQ solely for the CODSU|t@Ot' any
fee, commission, percentage, brokerage fee, gifts, or any other consideration contingent upon
or resulting from the award or making of this nOntn3nL For breach or violation of this vv@rn3nt.
CA revised May 2020
the City shall have the right to annul this contract without liability, or in its discretion to deduct
from the contract price or consideration, or otherwise recover, the full amount of such fee,
commission, percentage, brokerage fee, gift, or contingent fee.
11. Discrimination Prohibited. Contractor, with regard to the work performed by it under this
Agreement, will not discriminate on the grounds of race, religion, creed, color, national origin,
age, veteran status, sex, sexual orientation, gender identity, marital status, political affiliation,
the presence of any disability, or any other protected class status under state or federal law,
in the selection and retention of employees or procurement of materials or supplies.
12. Assignment. The Consultant shall not sublet or assign any of the services covered by this
Agreement without the express written consent of the City.
13. Non -Waiver. Waiver by the City of any provision of this Agreement or any time limitation
provided for in this Agreement shall not constitute a waiver of any other provision.
14. Termination.
A. The City reserves the right to terminate this Agreement at any time by giving ten (10) days
written notice to the Consultant.
B. In the event of the death of a member, partner or officer of the Consultant, or any of its
supervisory personnel assigned to the project, the surviving members of the Consultant
hereby agree to complete the work under the terms of this Agreement, if requested to do
so by the City. This section shall not be a bar to renegotiations of this Agreement between
surviving members of the Consultant and the City, if the City so chooses.
15. Applicable Law; Venue; Attorney's Fees. This Agreement shall be subject to, and the
Consultant shall at all times comply with, all applicable federal, state and local laws,
regulations, and rules, including the provisions of the City of Tukwila Municipal Code and
ordinances of the City of Tukwila. In the event any suit, arbitration, or other proceeding is
instituted to enforce any term of this Agreement, the parties specifically understand and agree
that venue shall be properly laid in King County, Washington. The prevailing party in any such
action shall be entitled to its attorney's fees and costs of suit. Venue for any action arising
from or related to this Agreement shall be exclusively in King County Superior Court.
16. Severability and Survival. If any term, condition or provision of this Agreement is declared
void or unenforceable or limited in its application or effect, such event shall not affect any other
provisions hereof and all other provisions shall remain fully enforceable. The provisions of this
Agreement, which by their sense and context are reasonably intended to survive the
completion, expiration or cancellation of this Agreement, shall survive termination of this
Agreement.
17. Notices. Notices to the City of Tukwila shall be sent to the following address:
City Clerk
City of Tukwila
6200 Southcenter Boulevard
Tukwila, WA 98188
Notices to Consultant shall be sent to the following address:
18. Entire Agreement; Modification. This Agreement, together with attachments or addenda,
represents the entire and integrated Agreement between the City and the Consultant and
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supersedes all prior negotiations, representations, or agreements written or oral. No
amendment or modification of this Agreement shall be of any force or effect unless it is in
writing and signed by the parties.
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DATED this day of , 20
** City signatures to be obtained by ** Consultant signature to be obtained by
City Clerk's Staff ONLY. ** sponsor staff **
CITY OF TUKWILA
Thomas McLeod, Mayor
ATTEST/AUTHENTICATED:
Andy Youn-Barnett, City Clerk
APPROVED AS TO FORM:
Office of the City Attorney
CONSULTANT:
By:
Printed Name:
Title:
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Exhibit "A"
Scope of Services
Consultant currently provides marketing, branding, and creative services for the City's Experience
Initiative under aseparate agreement with the City. Consultant background onthe Experience
Tukwila initiative makes them uniquely qualified tOprovide additional marketing, branding, and
creative services for the City of Tukwila.
Consultant shall provide the following services to the City of Tukwila as part of the City's efforts for
the 2026 World Cup.
1. C0n)p|8[8 8 rnicrOSU8' including interactive nn8p. for the VVOdd Cup.
2. Provide regular updates to the existing Experience Tukwila digital resources (under separate
agreement).
3. Design of decals, stickers, buUnnn, table tents, 000ntena. Oyena, rnapa, trihn|do, etc. for
businesses touse.
4. Social media toolkit with sample post content and graphics for businesses to use.
5. Design Ofoutdoor street banners and event Si0n8Qe,including artwork.
8. Ad creative production and social media ads, google search, display banner ads, and
outdoor billboards.
7. Paid media placement.
8. Development 0fmade-for social video content.
8. Regular Experience Tukwila social media channel and email content management (under
separate agreement).
10. Meet with City staff to coordinate marketing and promotion for the World Cup.
11. Look for opportunities to further amplify the City's marketing and promotional efforts for the
World Cup.
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Exhibit "B"
Compensation
The total compensation under this Agreement shall not exceed $200,000.
The following are estimates for each specific sub -task. No work shall begin on a specific sub -
task without written (email is ok) notice from the City after the Consultant provides a final cost
and work narrative for the sub -tasks below. If a sub -task is eliminated or reduced in scope, the
City shall retain any cost savings.
Complete a microsite, including interactive
map, for the World Cup.
$20,000
Design of decals, stickers, buttons, table
tents, coasters, flyers, maps, trifolds, etc. for
businesses to use (tool kit).
$20,000
Social media toolkit
$5,000
Printing of partner tool kit.
$7,500
Design of outdoor street banners and event
signage, including artwork.
$15,000
Ad creative production and social media ads,
google search, display banner ads, and
outdoor billboards.
$20,000
Paid media placement.
$55,000
Development of made -for social video
content.
$37,500
Other creative, promotional, and marketing
work identified by the City for the World Cup.
$20,000
Total:
$200,000
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