Loading...
HomeMy WebLinkAboutSpecial 2026-02-23 Item 2C - Agreement - 2026 World Cup Marketing with True Blue Strategies for $200,000City of Tukwila Thomas McLeod, Mayor Marty Wine, City Administrator AGENDA BILL ITEM NO. Spec 2.C. Agenda Item Sponsor Legislative History Recommended Motion World Cup: Marketing Service, Agreement with True Blue Service Brandon Miles Mayor's Office February 9, 2026 Planning & Community Development Committee February 23, 2026 Special Meeting Consent ❑ Discussion Only ❑x Action Requested MOVE TO Authorize the Mayor to Execute an agreement with True Blue Strategies in a final form approved by the Mayor and City Attorney. EXECUTIVE SUMMARY Authorize the Mayor to execute an agreement with True Blue Strategies for marketing, branding and promotion services for the 2026 World Cup. The agreement is in substantial form. Staff requests the authorization to allow the Mayor to negotiate a final agreement in a form approved by the Mayor and City Attorney. DISCUSSION In June of this year the largest sport event in the history of the world will take place in North America with the FIFA World Cup. Lumen Field in Seattle will host a total of six World Cup matches, including a group stage game for Team USA and two elimination matches. The size of these matches would be comparable to a Super Bowl of Taylor Swift concert. With just over 2,000 hotel rooms, the largest mall in the Pacific NW, transit access, and proximity to SeaTac Airport, the City is likely to see significant influx of tourists (both international, national, and local) during the World Cup. The World Cup is an opportunity for the City to promote itself and also to bring people to the City. In November of 2025 the City approved a lodging tax application of just over $2,199,053 to support event production, destination development investments, and economic development activities for the World Cup. Two types of events are being planned. Community events are being developed by the City's Parks Department and will focus on drawing people within 10 minutes of the City. Regional events are being overseen by the Mayor's Office and will be held in the Southcenter District. The goal of regional events is to cater to people within a 30-minute drive of the City and the City's Southcenter hotels. As part of the approved budget, the City budgeted $200,000 for third party marketing support for the City's World Cup events and activities. The marketing efforts will work to promote the events the City is producing, third party events in the City, and general things to do in the City. 99 FINANCIAL IMPACT Complete for all items with fiscal implications Disclaimer: Final terms and scope of work subject to review by the City Attorney © Expenditure - Budgeted ❑ Expenditure - Unbudgeted ❑ Expenditure - Grant -Funded ❑ Revenue — One -Time (e.g. asset sale, surplus equipment) ❑ Revenue - Ongoing Expenditures: Fund Source: $200,000 Revenues(if applicable): Lodging Tax (101 fund) $0 Contractor (if applicable) True Blue Strategies Scope of Work Marketing, branding, and promotion services. Amount $200,000 Duration July 30, 2026 Additional Comments: ATTACHMENTS • Draft contract with True Blue Strategies - updated after 02/09 PCD • Minutes from the 02/09 Planning & Community Development Committee Meeting 100 City of Tukwila 6200 Southcenter Boulevard, Tukwila WA 98188 NOTE: Shaded text denotes changes made after the February 9, 2026 Planning & Community Development Committee Meeting. See Page 7 of contract. PROFESSIONAL SERVICES AGREEMENT (Includes consultants, architects, engineers, accountants, and other professional services) THIS AGREEMENT is entered into between the City of Tukwila, Washington, hereinafter referred to as "the City", and True Blue Strategies, hereinafter referred to as "the Consultant", in consideration of the mutual benefits, terms, and conditions hereinafter specified. 1. Project Designation. The Consultant is retained by the City to perform marketing, creative, and design work services in connection with the project titled "Tukwila World Cup Marketing." 2. Scope of Services. The Consultant agrees to perform the services, identified on Exhibit "A" attached hereto, including the provision of all labor, materials, equipment and supplies. 3. Duration of Agreement; Time for Performance. This Agreement shall be in full force and effect for a period commencing upon execution and ending August 31 2026, unless sooner terminated under the provisions hereinafter specified. Work under this Agreement shall commence upon written notice by the City to the Consultant to proceed. The Consultant shall perform all services and provide all work product required pursuant to this Agreement no later than July 30, 2026 unless an extension of such time is granted in writing by the City. 4. Payment. The Consultant shall be paid by the City for completed work and for services rendered under this Agreement as follows: A. Payment for the work provided by the Consultant shall be made as provided on Exhibit "B" attached hereto, provided that the total amount of payment to the Consultant shall not exceed $200,000 without express written modification of the Agreement signed by the City. B. The Consultant may submit vouchers to the City once per month during the progress of the work for partial payment for that portion of the project completed to date. Such vouchers will be checked by the City and, upon approval thereof, payment shall be made to the Consultant in the amount approved. C. Final payment of any balance due the Consultant of the total contract price earned will be made promptly upon its ascertainment and verification by the City after the completion of the work under this Agreement and its acceptance by the City. D. Payment as provided in this section shall be full compensation for work performed, services rendered, and for all materials, supplies, equipment and incidentals necessary to complete the work. E. The Consultant's records and accounts pertaining to this Agreement are to be kept available for inspection by representatives of the City and the state of Washington for a period of three (3) years after final payments. Copies shall be made available upon request. 101 5. Ownership and Use of Documents. All documents, drawings, specifications and other materials produced by the Consultant in connection with the services rendered under this Agreement shall be the property of the City whether the project for which they are made is executed or not. The Consultant shall be permitted to retain copies, including reproducible copies, of drawings and specifications for information, reference and use in connection with the Consultant's endeavors. The Consultant shall not be responsible for any use of the said documents, drawings, specifications or other materials by the City on any project other than the project specified in this Agreement. 6. Compliance with Laws. The Consultant shall, in performing the services contemplated by this Agreement, faithfully observe and comply with all federal, state, and local laws, ordinances and regulations, applicable to the services rendered under this Agreement. 7 Indemnification. The Consultant shall defend, indemnify and hold the City, its officers, officials, employees and volunteers harmless from any and all claims, injuries, damages, losses or suits including attorney fees, arising out of or resulting from the acts, errors or omissions of the Consultant in performance of this Agreement, except for injuries and damages caused by the sole negligence of the City. Should a court of competent jurisdiction determine that this Agreement is subject to RCW 4.24.115, then, in the event of liability for damages arising out of bodily injury to persons or damages to property caused by or resulting from the concurrent negligence of the Consultant and the City, its officers, officials, employees, and volunteers, the Consultant's liability hereunder shall be only to the extent of the Consultant's negligence. It is further specifically and expressly understood that the indemnification provided herein constitutes the Consultant's waiver of immunity under Industrial Insurance, Title 51 RCW, solely for the purposes of this indemnification. This waiver has been mutually negotiated by the parties. The provisions of this section shall survive the expiration or termination of this Agreement. 8. Insurance. The Consultant shall procure and maintain for the duration of the Agreement, insurance against claims for injuries to persons or damage to property which may arise from or in connection with the performance of the work hereunder by the Consultant, its agents, representatives, or employees. Consultant's maintenance of insurance as required by the agreement shall not be construed to limit the liability of the Consultant to the coverage provided by such insurance, or otherwise limit the City's recourse to any remedy available at law or in equity. A. Minimum Amounts and Scope of Insurance. Consultant shall obtain insurance of the types and with the limits described below: 1. Automobile Liability insurance with a minimum combined single limit for bodily injury and property damage of $1,000,000 per accident. Automobile Liability insurance shall cover all owned, non -owned, hired and leased vehicles. Coverage shall be written on Insurance Services Office (ISO) form CA 00 01 or a substitute form providing equivalent liability coverage. If necessary, the policy shall be endorsed to provide contractual liability coverage. 2. Commercial General Liability insurance with limits no less than $2,000,000 each occurrence, $2,000,000 general aggregate. Commercial General Liability insurance shall be at least as broad as ISO occurrence form CG 00 01 and shall cover liability arising from premises, operations, stop -gap independent contractors and personal injury and advertising injury. The City shall be named as an additional insured under the Consultant's Commercial General Liability insurance policy with respect to the work performed for the City using an additional insured endorsement at least as broad as ISO endorsement form CG 20 26. 3. Workers' Compensation coverage as required by the Industrial Insurance laws of the State of Washington. CA revised May 2020 102 Page 2 4. Professional Liability with limits no Tess than $2,000,000 per claim and $2,000,000 policy aggregate limit. Professional Liability insurance shall be appropriate to the Consultant's profession. B. Public Entity Full Availability of Contractor Limits. If the Contractor maintains higher insurance limits than the minimums shown above, the Public Entity shall be insured for the full available limits of Commercial General and Excess or Umbrella liability maintained by the Contractor, irrespective of whether such limits maintained by the Contractor are greater than those required by this Contract or whether any certificate of insurance furnished to the Public Entity evidences limits of liability lower than those maintained by the Contractor. C. Other Insurance Provision. The Consultant's Automobile Liability and Commercial General Liability insurance policies are to contain, or be endorsed to contain that they shall be primary insurance with respect to the City. Any Insurance, self-insurance, or insurance pool coverage maintained by the City shall be excess of the Consultant's insurance and shall not be contributed or combined with it. D. Acceptability of Insurers. Insurance is to be placed with insurers with a current A.M. Best rating of not less than A:VII. E. Verification of Coverage. Consultant shall furnish the City with original certificates and a copy of the amendatory endorsements, including but not necessarily limited to the additional insured endorsement, evidencing the insurance requirements of the Contractor before commencement of the work. Upon request by the City, the Consultant shall furnish certified copies of all required insurance policies, including endorsements, required in this Agreement and evidence of all subcontractors' coverage. F. Notice of Cancellation. The Consultant shall provide the City with written notice of any policy cancellation, within two business days of their receipt of such notice. G. Failure to Maintain Insurance. Failure on the part of the Consultant to maintain the insurance as required shall constitute a material breach of contract, upon which the City may, after giving five business days notice to the Consultant to correct the breach, immediately terminate the contract or, at its discretion, procure or renew such insurance and pay any and all premiums in connection therewith, with any sums so expended to be repaid to the City on demand, or at the sole discretion of the City, offset against funds due the Consultant from the City. 9. Independent Contractor. The Consultant and the City agree that the Consultant is an independent contractor with respect to the services provided pursuant to this Agreement. Nothing in this Agreement shall be considered to create the relationship of employer and employee between the parties hereto. Neither the Consultant nor any employee of the Consultant shall be entitled to any benefits accorded City employees by virtue of the services provided under this Agreement. The City shall not be responsible for withholding or otherwise deducting federal income tax or social security or for contributing to the state industrial insurance program, otherwise assuming the duties of an employer with respect to the Consultant, or any employee of the Consultant. 10. Covenant Against Contingent Fees. The Consultant warrants that he has not employed or retained any company or person, other than a bonafide employee working solely for the Consultant, to solicit or secure this contract, and that he has not paid or agreed to pay any company or person, other than a bonafide employee working solely for the Consultant, any fee, commission, percentage, brokerage fee, gifts, or any other consideration contingent upon or resulting from the award or making of this contract. For breach or violation of this warrant, the City shall have the right to annul this contract without liability, or in its discretion to deduct from the contract price or consideration, or otherwise recover, the full amount of such fee, commission, percentage, brokerage fee, gift, or contingent fee. CA revised May 2020 Page 3 103 11. Discrimination Prohibited. Contractor, with regard to the work performed by it under this Agreement, will not discriminate on the grounds of race, religion, creed, color, national origin, age, veteran status, sex, sexual orientation, gender identity, marital status, political affiliation, the presence of any disability, or any other protected class status under state or federal law, in the selection and retention of employees or procurement of materials or supplies. 12. Assignment. The Consultant shall not sublet or assign any of the services covered by this Agreement without the express written consent of the City. 13. Non -Waiver. Waiver by the City of any provision of this Agreement or any time limitation provided for in this Agreement shall not constitute a waiver of any other provision. 14. Termination. A. The City reserves the right to terminate this Agreement at any time by giving ten (10) days written notice to the Consultant. B. In the event of the death of a member, partner or officer of the Consultant, or any of its supervisory personnel assigned to the project, the surviving members of the Consultant hereby agree to complete the work under the terms of this Agreement, if requested to do so by the City. This section shall not be a bar to renegotiations of this Agreement between surviving members of the Consultant and the City, if the City so chooses. 15. Applicable Law; Venue; Attorney's Fees. This Agreement shall be subject to, and the Consultant shall at all times comply with, all applicable federal, state and local laws, regulations, and rules, including the provisions of the City of Tukwila Municipal Code and ordinances of the City of Tukwila. In the event any suit, arbitration, or other proceeding is instituted to enforce any term of this Agreement, the parties specifically understand and agree that venue shall be properly laid in King County, Washington. The prevailing party in any such action shall be entitled to its attorney's fees and costs of suit. Venue for any action arising from or related to this Agreement shall be exclusively in King County Superior Court. 16. Severability and Survival. If any term, condition or provision of this Agreement is declared void or unenforceable or limited in its application or effect, such event shall not affect any other provisions hereof and all other provisions shall remain fully enforceable. The provisions of this Agreement, which by their sense and context are reasonably intended to survive the completion, expiration or cancellation of this Agreement, shall survive termination of this Agreement. 17. Notices. Notices to the City of Tukwila shall be sent to the following address: City Clerk City of Tukwila 6200 Southcenter Boulevard Tukwila, WA 98188 Notices to Consultant shall be sent to the following address: 18. Entire Agreement; Modification. This Agreement, together with attachments or addenda, represents the entire and integrated Agreement between the City and the Consultant and supersedes all prior negotiations, representations, or agreements written or oral. No amendment or modification of this Agreement shall be of any force or effect unless it is in writing and signed by the parties. CA revised May 2020 104 Page 4 DATED this day of , 20 ** City signatures to be obtained by ** Consultant signature to be obtained by City Cleric's Staff ONLY. ** sponsor staff ** CITY OF TUKWILA Thomas McLeod, Mayor ATTEST/AUTHENTICATED: Andy Youn, City Clerk APPROVED AS TO FORM: Office of the City Attorney CONSULTANT: By: Printed Name: Title: CA revised May 2020 Page 5 105 Exhibit "A" Scope of Services Consultant currently provides marketing, branding, and creative services for the City's Experience Initiative under aseparate agreement with the City. Consultant background onthe Experience Tukwila initiative makes them uniquely qualified tOprovide additional marketing, branding, and creative services for the City of Tukwila. Consultant shall provided the following services tothe City of Tukwila as part of the City'sefforts for the 2026 World Cup. 1. C0n)p|8[8 8 rnicrOSU8' including iOter8CUw8 nn8p. for the World Cup. 2. Provide regular updates to the existing Experience Tukwila digital resources (under separate agreement). 3. Design of decals, stickers, buUnnn, table tents, 000ntena. Oyena, rnapa, trihn|do, etc. for businesses touse. 4. Social media toolkit with sample post content and graphics for businesses to use. 5. Design Ofoutdoor street banners and event Si0n8Qe,including artwork. 8. Ad creative production and social media ads, google search, display banner ads, and outdoor billboards. 7. Paid media placement. 8. Development 0fmade-for social video content. 8. Regular Experience Tukwila social media channel and email content management (under separate agreement). 10. Meet with City staff to coordinate marketing and promotion for the World Cup. 11. Look for opportunities to further amplify the City's marketing and promotion efforts for the World Cup. CA revised May 2020 106 Exhibit"B" Compensation The total compensation under this Agreement shall not exceed $2OO.00O. The following are estimates for each specific sub-taskNuwork shall begin onaspecific task without written (email iSOk]notice from the City after the Consultant provides @ final cost for the Activity task. If a task is eliminated or reduced in scope, the City shall retain any cost savings. �S�nn@t�d(�USt(funds Timeline beshifted between activities). COrnpbet8@ nniCn}GiL8, $20'000 including interactive map, for April, 2026 the WOrkjCup. Design Ofd8C@iS StiC�HrS ��OUOO ' ' ~ ' March -M bu|1ona,iebiaienLa'coaatena' flyers, maps, trifObdS'etc. for businesses LOuse (LOOikit\, Social media tO0ikit $5,000 March - May, 2026 Printing ofpartner toot kit. $7'500 TBD, once design is completed and also will be done as needed, 2026 Design ofoutdoor street $15'000 February -March, 2026 banners and event aignuge, including artwork. Adcreative production and $28,000 FebruBry-May social media ads, gOOgi8 search, display banner ads, and outdoor biKbO@[dS. Paid media pi8C8DU8Dt. $55,000 May-Juk/ Development Ofmade-for $37,500 TB0'video completed nQ social video content. Later than August. Other creative, promotional, $20'000 and marketing work identified bythe City for the VVOridCup. Requires prior permission of the City touse these funds. Totai: $200'000 CA revised May 2020 107 CA revised May 2020 107 City of Tukwila City Council Planning & Community Development Committee Meeting Minutes February 9, 2026, 5:30 p.m. - Hybrid Meeting; City Council Conference Room & MS Teams Councilmembers Present: Kate Kruller, Chair; Jo Camacho, Jane Ho Staff Present: Nora Gierloff, Brandon Miles, Neil Tabor, Pete Mayer Chair Kruller called the meeting to order at 5:30 p.m. BUSINESS AGENDA A. World Cup Marketing Agreement Staff is seeking approval of an agreement with True Blue Strategies in the amount of $200,000 *for marketing, branding and promotion services for the 2026 World Cup. Committee Recommendation Unanimous approval. Forward to February 23, 2026 Special Meeting Consent Agenda. B. Planning Commission Workplan Staff presented a proposed workplan of items for the Planning Commission to address this year. Committee members discussed the plan and emphasized the importance of addressing climate change this year if feasible, and staff agreed to keep alert for grantmaking, technical assistance, or other opportunities that could impact the prioritization. Item(s) for follow-up: Provide copy of existing energy map. Committee Recommendation Approval to schedule items before the Planning Commission as presented, subject to further input by the City Council that may arise. C. Salmon Recovery Grant & Critical Areas Code Update Staff updated the Committee on the schedule to update the Critical Areas Ordinance with funding provided by the Washington State Department of Commerce toa ddress Salmon Recovery. Committee Recommendation Discussion only. MISCELLANEOUS Chair Kruller mentioned several items on her mind for future discussion, including: climate change, code enforcement on weekends, and addressing encampments near the rivers. She mentioned that committee members could come up with formal requests to present to the full Council for consensus. The meeting adjourned at 6:30 p.m. Committee Chair Approval 108