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City of Tukwila <br />Allan Ekberg, Mayor <br />INFORMATIONAL MEMORANDUM <br />TO: Planning and Economic Development <br />FROM: Brandon Miles, Business Relations Manager <br />CC: Mayor Ekberg <br />DATE: July 14, 2020 <br />SUBJECT: Contract with the Mammoth Agency for Experience Tukwila <br />ISSUE <br />Authorize the Mayor to execute a professional service agreement with the Mammoth Agency for <br />the development and management of "Experience Tukwila" not to exceed $95,000. <br />BACKGROUND <br />On July 20, 2020 the City Council is scheduled to approve staff's lodging tax request for funding <br />for the development and management of the "Experience Tukwila" marketing campaign. <br />Experience Tukwila will be used to promote the City to visitors, businesses, and future <br />residents. Currently, the City has limited digital assets available to promote the City. <br />The digital assets would contain the following: <br />• Dedicated website focused on the Tukwila community, which may include: <br />o Photos and videos promoting the City. <br />o Community Calendar <br />o Google map of City <br />o Newsletter sign up <br />o Info about visiting, living, and investing in the City. <br />o Other key attributes promoting the City. <br />• Maintenance of Social Media Accounts. <br />o As part of the SavingLocalKC campaign it was determined that Tukwila social <br />media accounts were needed in order to highlight Tukwila businesses. The <br />City created social media accounts on Twitter, Facebook, and Instagram, <br />which are updated regularly with content. <br />• Creation and maintenance of a Linkedln page for the City. <br />o Linkedln is a vital asset the City could be using to promote itself, specifically <br />for business attraction. <br />• Email Marketing and Maintenance <br />o Creation of a newsletter to be sent out on a regular basis. The newsletter <br />would focus on things to do in the City, info about the City, and feature area <br />businesses. <br />DISCUSSION <br />Staff is recommending the Mammoth Agency be used for the development and management of <br />Experience Tukwila. The Mammoth Agency is currently under contract with the City to manage <br />the Saving Local, King County initiative. The City conducted interviews with firms in February <br />and March looking for a firm to help the City with its digital platform development and <br />management. While all firms were good and had extensive experience, Mammoth was selected <br />