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City of Tukwila <br />Allan Ekberg, Mayor <br />INFORMATIONAL MEMORANDUM <br />TO: Planning & Community Development Committee <br />FROM: Brandon Miles, Business Relations Manager <br />CC: Mayor Ekberg <br />DATE: January 25, 2021 <br />SUBJECT: ExperienceTukwila.com Update <br />ISSUE <br />Update on the launch of ExperienceTukwila.com. <br />BACKGROUND <br />Last year the City launched the Experience Tukwila digital marketing campaign. The City <br />created new social media pages on Facebook, Twitter, Instagram, and Linkedln to promote the <br />City for tourism and general economic development. Experience Tukwila is focused <br />geographically on people within 50 miles of the City. The City uses the "Seattle Southside" <br />brand in partnerships with the cities of Des Moines and SeaTac to promote the City to people <br />outside 50 miles. <br />In addition to new social media channels, the City also allocated lodging tax funds to create a <br />new website to be used for Experience Tukwila. Staff will provide an overview of the website to <br />the committee at the meeting. <br />DISCUSSION <br />This item is intended to provide the Committee an opportunity to better understand and discuss <br />ExperienceTukwila.com. The website is intended to be a living digital medium and will be <br />updated on a regular basis to ensure that the content and messaging remain relevant. <br />FINANCIAL IMPACT <br />None, already funded. <br />RECOMMENDATION <br />Discussion only. <br />ATTACHMENTS <br />None. <br />15 <br />