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PCD 2022-03-07 Item 1A - Agreement - Experience Tukwila Marketing with True Blue Strategies
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2022-03-07 Planning and Community Development
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PCD 2022-03-07 Item 1A - Agreement - Experience Tukwila Marketing with True Blue Strategies
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Council Committees
Committees Date (mm/dd/yy)
03/07/22
Committee Name
Planning and Community Development 2021-Present
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Agenda Packet
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City of Tukwila <br />Allan Ekberg, Mayor <br />INFORMATIONAL MEMORANDUM <br />TO: Planning and Community Development Committee <br />FROM: Brandon J. Miles, Business Relations Manager <br />CC: Mayor Ekberg <br />DATE: February 28, 2022 <br />SUBJECT: Agreement with True Blue Strategies for Experience Tukwila <br />ISSUE <br />Authorize the Mayor to sign an agreement with True Blue Strategies for the management and <br />operation of the Experience Tukwila Digital Initiative and to provide general marketing services for <br />the City. <br />BACKGROUND <br />In 2020, the City launched the Experience Tukwila Digital Initiative to aggressively promote the <br />Tukwila community within the Seattle region. Experience Tukwila includes dedicated social media <br />accounts and a website with original content highlighting restaurants, retailers, events, and the <br />overall Tukwila community. The Experience Tukwila digital initiative has allowed us to do <br />sponsorships and partnerships that we were unable to do in the past, including being a partner for <br />Seattle Restaurant Week and partnering with the Seattle Seawolves. <br />For 2022 Experience Tukwila will focus on growing its reach and followers on social media with <br />authentic posts, including video. As the region emerges from the COVID-19 pandemic Experience <br />Tukwila will be essential in helping to bring visitors back to Tukwila and bring customers back to our <br />hospitality businesses. <br />DISCUSSION <br />True Blue Strategies (formally Mammoth) has been the City's marketing agencies for Experience <br />Tukwila since it launched in 2020. True Blue is small, woman owned marketing firm based out of <br />Seattle and is responsible for the day-to-day management of Experience Tukwila. The City selected <br />True Blue in 2020 after interviewing several firms. True Blue was selected due to its small size and <br />overall background in working with both public policy and marketing. <br />FINANCIAL IMPACT <br />The City Council approved a $130,000 lodging tax funding request for Experience Tukwila at the <br />January 28, 2022 Special Meeting. The agreement with True Blue is not to exceed $160,000. This <br />additional expenditure authorization is being requested in case other funds, such as grants or <br />additional lodging dollars, become available during the contract term. <br />As a reminder, lodging tax funds are collected at area lodging businesses from overnight stays. <br />Under Washington State law, lodging tax funds can only be used for tourism promotion activities, <br />such as Experience Tukwila. <br />RECOMMENDATION <br />Staff recommends that the Committee forward the Agreement to the March 21, 2022 consent <br />agenda for final action by the City Council. <br />ATTACHMENTS <br />1. Draft Agreement between the City of Tukwila and True Blue Strategies <br />
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