HomeMy WebLinkAboutCOW 2008-08-25 Item 5B - Agreement - Seattle Southside Advertising with Destination Media Alliance for $27,750 COUNCIL AGENDA SYNOPSIS
9s 5 Initials ITEM NO.
o1 G� Meeting Date 1 Prepared by 1 Mayor's review Council review
,Q: -:ns 4F 08/25/08 1 KK 1 1 CVIALk 1
i 09/02/08 I KK 1 1 ‘9.
1908
ITEM INFORMATION
1 CAS NUMBER: 08-103 ORIGINAL AGENDA DATE: AUGUST 25, 2008
AGENDA ITEM TITLI. Official Washington State Travel Planner Contract for Seattle Southside
Advertisement
CX1i GORY Discussion Motion Resolution 1 1 Ordinance Bid Award n Public Hearing, Other
Mtg Date 08/25/08 Altg Date 09/02/08 Mtg Date Mtg Date Alts Date Altg Date Mtg Date
1SP )NSOR Council Mayor- Adm Svcs DCD Finance Fire Ledal P&R Police PIV
SPONSOR'S Authorize Mayor to sign a contract with Destination Media Alliance, LLC. This will provide
SUMMARY Seattle Southside's full -back page, 4 -color ad in the 2009 Official Washington State Travel
Planner in the amount of $27,750, as a part of its overall 2009 Media Plan. The Seattle
Southside proposed 2009 media schedule and budget will include this budget item.
RI A II ,w] 1) BY COW mt CA &P Cmte F &S Cmte Transportation Cmte
Utilities Cmte 1 1 Arts Comm. Parks Comm. Planning Comm.
DAIE: 08/19/08
RECOMMENDATIONS:
SPONSOR /ADMIN. Accept DMA contract and authorize Mayor's signature.
COMMITTEE Unanimous Approval; Forward to Committee of the Whole
COST IMPACT FUND SOURCE
EYPENDITuiu REQUIRED AMOUNT BUDGETED APPROPRIATION REQUIRED
$27,750 $27,750
Fund Source: 101.00.557.301.44.15
Conzments:
MTG. DATE RECORD OF COUNCIL ACTION
08/25/08
MTG. DATE ATTACHMENTS
08/25/08 Informational memorandum dated 8/8/08
Contract with Destination Media Alliance, LLC
Proposed 2009 Media Plan
Minutes from the Finance and Safety Committee meeting of 8/19/08
City of Tukwila Jim Haggerton, Mayor
a Office of the Mayor
r� O-
6200 Southcenter Boulevard
y
Tukwila, WA 98188
7908 www.ci.tukwila.wa.us
TO: Mayor
Finance and Safety Committee
FROM: Tourism Program Manager
DATE: Aug. 21, 2008 (Revision of August 8, 2008 memo)
SUBJECT: Seattle Southside advertisement in the Washington State Travel Planner
ISSUE
Seattle Southside would like to place an ad in the 2009 publication of Experience Washington
The Official Washington State Travel Planner and requests Council approval because the cost of
the proposed contract exceeds $25,000.
BACKGROUND
Starting in 2009, the Washington State Office of Tourism, which is housed within the
Community, Trade, and Economic Development Department, will produce a new travel
publication entitled Experience Washington The Official Washington State Travel Planner (the
"travel planner to market the State as a premier destination. Seattle Southside would like to
purchase the entire back cover of the travel planner for an advertisement. The cost for this ad will
be $27,750. This publication will be distributed by Washington State Office of Tourism.
In recent years, the State did not produce it's own publication but cooperated with the
Washington State Hotel Lodging Association (WSHLA) to produce the Washington State
Visitors' Guide (the "visitors guide as one official visitors' guide for the State. In the past,
Seattle Southside has purchased the back cover of the visitors' guide, which had a circulation of
440,000 and has been one of Seattle Southside's most successful paid advertising strategies. In
2009 the State will no longer work with WSHLA on the visitors guide. Although WSHLA will
continue to produce the visitors' guide, the distribution channels will be modified. The visitors'
guide circulation will be reduced to 290,000 and consequently the back cover advertising rates
will be reduced to $18,883 (less than previous years).
DISCUSSION
The new travel planner will be very similar to the visitors' guide in terms of audience and
distribution and published in February 2009. In the past, the visitors' guide, especially with its
back cover placement, was a successful advertising strategy for Seattle Southside as evidenced
by the number of phone calls and walk -ins generated and tracked through the Visitor Center as
compared to other placed Seattle Southside advertisements. We expect the new travel planner to
share similar success.
The travel planner is a companion to Washington State Tourism's new integrated strategic
marketing and communications plan and will be consistent with state tourism new branding and
messaging and will make a strong connection to the state tourism website, ExperienceWA.com,
including an online version of the travel planner.
The online edition will greatly increase the guide's reach to over 2 million unique visitors to the
site each year. Translations into Spanish, Gelman, French and Japanese are also available online.
The new publication will also be supported by the State's significantly increased marketing
budget in 2009.
The proposed 2009 Seattle Southside Visitor Services' media schedule includes placement in
both the new travel planner and the current visitors' guide. Because so much has changed
related to state tourism publications with regard to advertising support and distribution methods,
publication dates, etc. the visitor center staff will track the effectiveness of both publication and
report its findings at the conclusion of 2009 in preparation for the 2010 media plan.
Budget impacts: There is no budget request for this item in 2008. If approved, the budget for this
contract will be included the 2009 tourism program media plan and paid out of lodging tax
funds. Because the proposed contract amount is over $25,000, it requires Council approval. In
order to reserve the back cover, we must sign a contract soon.
RECOMMENDATION
Authorize Mayor to sign a contract with Destination Media Alliance, LLC in the amount of
$27,750 for a Seattle Southside full -back page, 4 -color ad in the 2009 Experience Washington
The Official Washington State Travel Planner.
experiencewashingt n
The Official 2009 Washington State Travel Planner
Managed by Destination Media Alliance for Washington State Tourism
425 N 85th Street, Seattle, WA 98103 1 -888- 417 -1490 www.ExperienceWA.com
Published and Distributed by Washington State Tourism
ADVERTISING INSERTION AGREEMENT
PUBLISHED INFORMATION BILLING INFORMATION (if different)
Business NamelSeattle Southside 'Seattle Southside
Contact Person Karla Lindula 'Karla Lindula
Address 14220 Interurban South, #130 114220 Interurban South, #130
City State Zip Tukwila, WA 98168 'Tukwila, WA 98168
Local Phone1206- 575 -2489 206- 575 -2489
Toll Free1877-885-9452 877 885 -9452
Fax!206- 575 -2529 1206- 575 -2529
website www.seattlesouthside.com
Published email karla@seattlesouthside.com Ikarla @seattlesouthside.com
DISPLAY LISTING AD DETAILS Qty Cost Total
Integrated Packages
Full Page 0 $13,150.001 $0.001
Two Third Page 0 $11,550.001 $0.001
Half Page 0 $8,825.001 $0.001
Third Page 0 $6,765.001 $0.001
A' la Carte w /Web Listing
Full Pa
1 i 250.00 0.00
Page 0
9
Back Covert 1 $27,750.00 $27,750.00
Inside Front Page 11 0 $22,250.00 $0.00
Inside Front Spread! 0 $36,000.00 $0.00
Inside Back Covert 0 $16,750.00 $0.00
Two Third Page 0 $10,050.00 $0.00
Half Page 0 $7,565.00 $0.001
Third Pagel 0 $5,695.00 $0.00
Formatted 1/6 page 0 $3,295.00 $0.00
International Translation 0 $500.00 $0.00
1
Grids Business Listings!
Accommodation Grid (10+ Rooms) I 0 $575.00 $0.00
Accommodation Grid (Less than 10)1 0 $475.00 $0.00
Enhanced Lodging Guide Listing* 0 $150.00 $0.00
"When You Go" Listing 0 $795.00 $0.00
*Rate does not include WebLink Total I $27,750.00
Adj
Balance $27,750.00
Pre a ment Amount (X0.°79).
(Prepayment due net 15 from date of signing) I 1
BALANCE DUE FEBRUARY 28, 2009‘ i
Placement Request 3f (Y11 JICYJ)fJ i(1 h1 i u. n
k'.I IVPyti
Payment Options 0- r r J pu bI�c t
o `',r ith
Billing Option:I Send Invoice �_Ie I
"X" One)! Credit Card 1 #I 1 h
1 Exp Date:1
Accepted by: Date:
Type Name: ea X Title: iY I�jY�ti��
Sales Person: John DeLeva Date: 7.308
Make Checks payable to: Destination Media Alliance, LLC 425 N 85th Street, Seattle, WA 98103
Send ad materials directly to trave /planner @encoremediagroup.com
Questions? Contact Lisa Schwartz, 425 289 -3460
TERMS a CO441TDhS The a,'C zdi-4 Mooch the LF01,1'2 1 6110 rC.tese:s 04 110 zy.t_;ui d:1,0nrzs hr of 1:4.04000 to 11 zri 0rz4z` .02 44, re. =ss5 prr0..,10 =z p0404 0604044 tte 1 12'.7
car /ism 01th-t DYtar: of1ti62[oOo04L� or on a.7arzanors.a+tl by Wm sr,,-0r0 a- :k rox: ;0 the 00.21 01 arr.N M FT. s to Its Iorro ar. C.x..::ots o SIM: The o[4 c >zx'saai
Ins maraol '6 s: .7 fo zxsi _:0017 Do004e!Y[: AUre A04r LLC (Dm eat 00 14 .2504 PI. o;00`arr=.LLC to o4tn,: xM r:ey u0.l 04004000 it. 1l1ers 04 Dssrar.0 RF szl-.:r..; t: CMt.a_on
I.1�S'o Mtar. 11e 1'P3b'r3' Ste. be 45.004140004 00 W_'tos2S4614 Its ogf.rerd 005000oYra52 02:10tssn 0-0408 A414440,0 tee Or2(^d"<= eerg -edi 4% po titian (19 [s: 00.00)
R:..... s: 6 t:;` 01ES po rn-;:,)'0asoctrlss^:rha'ar.. cm: 30 4140 hit, el Ws,: on f0.10 re2.e 2' 04404 E::,o os clomryp: rte;;trs
lot oTnIOi, 2 a;!ea to pay MA's c.SG o! hr3trg elerr.=, lrat-ricittio,a: >is_ceton arriaSOx.p^s_rrary t`sa ptixrrer,E stGl fe ExesS.6yc VAa:o Gc._! S2`ic' o' D5
F' OR&&LLA91L RY FOR ERRORS. assxr5tit, fu< frel p:od3 ai G.d`]:an z•1;:ry S Fr6iC.1 by D:sthm l.!e r2 l:i:� LW (DMA) or fszger •.CSR th V.2..^refer. CM, af[.: L'.0 2 ALt,e. LLC ary o'ts
enn .s 5,t- Salre-i sn d hgd fyJ'R to: 2^: eScOS Cr GT.S>q IO lypAMr1'. Ln am -di h oL Otter alyerfmg sow. rreeMi :PIr ?/.7.:iEe: DI.LA Ir7. Ee:: Fan to: an: rY':- 144.'5 Ir^.7. C'
e�trp4/o.004 4 .pm Med by A.va +.¢s or 14401,-4:0 e. 2 r plan Eno 10'104 Ly DMA tra r.nTll le.: �n�r!.e9 lo ti 11x 4644,0• Lstro was per 7`02!.11.104 Merlon 04,,,e..
Deadlines, Terms and Specifications
Ad Submission
Ads may be submitted on disk or via e -mail. Ads should be accompanied by a hard -copy proof
(see PROOFS). Destination Media Alliance strives to reproduce all advertising to industry- quality
standards. The advertiser, agency and/or designer is responsible for the resolution and quality of
images, color match, font reproduction and /or typographical errors. If you would like your disk
returned, please provide a self addressed, stamped envelope or disk mailer.
experience Washington Experience Washington
The Official Washington State Travel Planner and ExperienceWA.com
A combined media marketing approach...
Official Publication of WA State Tourism I YES
Exclusively distributed by WA State Tourism YES
Fulfillment piece for requests generated from ExperienceWA.com and calls to YES
the State Tourism 1 -800 request line.
Supported by State's significantly increased marketing budget in 2009 YES
Coordinated branding with all WA State Tourism office vendors YES
All advertising goes towards "Match" to create additional tourism marketing YES
dollars for State Tourism funding
Printed Magazine Circulation 350,000
Online Exposure (Electronic Version of Printed Guide) 2 Million
Premium Listing (WebLink) on ExperienceWA.com YES
Links provided from online version on ExperienceWA.com to your website YES
Electronic version translated into Spanish, French, German and Japanese YES
languages for International travelers
Cost Per Thousand Printed. Experience Washington rate also includes a
weblink on ExperienceWA.com which will generate well over 2 million unique $32.12
visits next y ear.
INTEGRATED PRINT WEB MARKETING PACKAGES: Display advertising may include the following
integrated package value. (Examples below are for full -page integrated advertising)
Integrated Marketing opportunities with ExperienceWA.com YES
Entire magazine will be also placed as an Electronic version on
ExperienceWA.com for viewing, linking, emailing to friends, etc. Electronic YES
version will have page- turning software and Search capabilities and will allow for
unlimited circulation of publication, increasing overall visibility for advertisers
Display advertising (same size as purchased in printed guide) in special interest
E -Zines that provide more in -depth editorial, calendars of events and additional
Road Trip ideas supporting the state's marketing pillars of: Wine Cuisine; YES
Watchable Wildlife; Adventure Traveler; The Urban Explorer; and the Active
Cruiser These E -Zines will be emailed to opt -in list of consumers and viewable
on ExperienceWa.com
Participation on four "Special Deal" group E- Blasts to opt -in consumers who
want additional information about visiting Washington with links to advertiser YES
sites and deals
Full -page advertisers receive one exclusive E -Blast to the state's opt -in email list YES
Advertisers have the ability to link streaming video into the Electronic version's YES
advertising
Cost Per Thousand Complete Integrated Package including all added -value
$36.14
options.
CO
d co 0 o 0 0 0 0 0 cV 0 0 0
V) 0.
U o 0 0 0 0 0 0 0 0 0 0 0
E» sv Fn x v� v> V)
0
U
0 m O o O O 8 o 8 O o LO o 0
n m 0 0 c7 W O 0 O) O L7 O O
2009 MEDIA PLAN c0 r
CV O O N cD N O cD ri O l7 T
CI
0
i
O
CO
i
K
O
o m
a 0 s n o
0 2
O g 0 O
0 a a o a w (0
c d U 11 co
No o a o m z a c y
d a c m c y z C7 c 5
0
-a
ca oa m m m c a a 5 c o p E m
C N c Q m Q m 0 O 0 o E 0 9- O m
G Q y us a 3 i n
o t 3 t a d N
o
C) N a t- m
N J c Q To
m c a c Q in
a m E c Q E c c
c n c ca O o
Q Q
d a a s s a m 0
CV
A s �C �C 6 N X d p c c. 0
n N N r c6 Q LC J N ro c0
m m co lL W CO r r
L O O O O m m O O CD O O O O CO
O O O O t0 O O O
CD
W O O O c'.. N N c.,',1 0 60 O -Q O O 1.1-7 a) o 0 O CJ 0 N m r CO J m V 0 D7 co
V r r 6 7
CO
C c0 O O co L
O
o o O O O 0 CO O O O O CO O
La
O O O
3 O O O O O O O O 0 O O O
U cn O N F..'
N O O p V O CO
Cc) N m v m r r m b
U C
a E
o
0 0 t
CO
t o
a 5 p O 0 a
0 0 0 O 7 r
C0 m c -c
0 2 N C N N N F2 N 0
Q w r -m W m to
C ip o m -m- N 0 H O 2 c ur
J. a Q a m g m E c o m Q O N 0 -4 3 a N m N O W 0 a 0 a m m
M V C R m m c L m 0 m 0 O a 3 h'
O. L
0 C n ll O co O p 7 m C
N c c 5 0 m O c m m O
3- m 9 a c o 0 c a 3 0
o o LL a
a a L c. C T. O N co N 0 c o 1-6 O d 0 y
c c o Q O T N a ca c b a
c6 N 8 e N 0 -9 O m 0 Q co s O c
‘-:5•.% City of Tukwila
r
4....N. ;V ?s Finance Safety Committee
18
FINANCE AND SAFETY COMMITTEE
Meeting Minutes
August 19, 2008 5:00 p.m.
PRESENT
Councilmembers: Dennis Robertson, Chair; Pam Linder and Kathy Hougardy
Staff: Jim Morrow, Derek Speck, Katherine Kertzman, Lisa Verner, Nick Olivas, Don Tomaso,
Bob Noland, Rhonda Berry and Kimberly Matej
Guests: Chuck Parrish
CALL TO ORDER: Committee Chair Robertson called the meeting to order at 5:10 p.m.
Committee Chair Robertson amended the agenda to delay the discussion of Item F to a future meeting due to the
length of the current agenda. Item B was moved to the first item on the agenda, and Item C was moved to the end
of the agenda.
I. PRESENTATIONS
No presentations.
II. BUSINESS AGENDA
A. Installation of Above Ground. Bio- Diesel Tank
Fire department staff has granted an exception to Tukwila Municipal Code (TMC) 16.16.040 for the
installation of an aboveground bio- diesel fuel tank at 14905 Interurban Avenue South (76 gas station) in a
zone outside of those specified in the Code. All exceptions to this TMC are made in writing by the Fire
Chief or Fire Marshal.
This tank is code compliant and its installation will not adversely affect surrounding properties. The tank
is being installed only for diesel fuel and can be removed if it goes unused for one year.
The Committee requested that the informational memo submitted for this agenda item be distributed to
full Council with clarification regarding tank removal and restatement of this as an informational only
item. INFORMATION ONLY.
B. Travel Planner Advertisement for Seattle Southside
Staff is requesting full Council authorization for the Mayor to sign a contract in the amount of $27,750
with Destination Media Alliance, LLC for Seattle Southside's advertisement in the 2009 Official
Washington State Travel Planner.
The Washington State Travel Planner publication has not been previously utilized by Seattle Southside
for advertising. Staff is planning for a full -back page, 4 -color advertisement very similar to our current ad
placement in the Washington State Visitors Guide. Katherine Kerztman reported that having the back
page of each publication should assist staff in evaluating the effectiveness of each publication to
determine future proposed media schedules /plans. UNANIMOUS APPROVAL. FORWARD TO
AUGUST 25 COW FOR DISCUSSION.
C. Fire Department Master Plan
Staff is seeking Council approval of an ordinance which adopts the Fire Master Plan as well as
Administration's responses to the Plan's recommendations, and establishes a level of service goal for fire
services.