HomeMy WebLinkAboutCOW 2007-02-12 Item 4A - Agreement - Seattle Southside Advertising with Encore Media West for $31,873 sr. COUNCIL AGENDA SYNOPSIS
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of ti i�G O Meetin Date Prepared Mayor's to ew Y review
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ITEIVL INFORMATION
CAS NUMBER: 07-015 I ORIGINAL AGENDA DATE: FEBRURARY 12, 2007
AGENDA ITEM TITLE Washington State Visitors' Guide Contract for Seattle Southside
Advertisement
CATEGORY Discussion Motion Resolution Ordinance Bid Award Public Hearing Other
Mtg Date 02/12/07 Mtg Date 02/20/07 Mtg Date Mtg Date Mtg Date Mtg Date Mtg Date
SPONSOR Council Mayor Adm Svcs DCD Finance Fire Legal Pd Police PW
SPONSOR'S The Tukwila Lodging Tax Advisory Committee unanimously recommended at the Thursday,
SUI■iARY November 30, 2006 meeting to authorize Mayor to sign a contract with Encore Media West
for a Seattle Southside's full -back page, 4 -color ad in the 2007 Washington State Visitors'
Guide in the amount of $31,873 as a part of its overall 2007 budgeted Media Plan.
REVIEWED BY COW Mtg. CA &P Cmte F &S Cmte Transportation Cmte
Utilities Cmte Arts Comm. Parks Comm. Planning Comm.
DAl'E: 02/05/07
RECOMMENDATIONS:
SPONSOR /ADMIN. Accept Encore Media West contract and authorize Mayor's signature.
COMMIITrE Unanimous Approval; Forward to Committee of the Whole
COST IMPACT L- FUND SOURCE
EXPENDITURE REQUIRED AMOUNT BUDGETED APPROPRIATION REQUIRED
$0 $0 $0
Fund Source:
Comments:
MTG.= DATE 1=E RECORD OF COUNCIL= ACTION
02/12/07
MTG.- DATE
°ATTACHMENTS
02/12/07 1 Memo to Finance Safety
Encore Media West contract
Copy of the ad
Finance Safety Com. Minutes from 2/5/07 not available at time of publication
TO: Mayor
Finance and Safety Committee
t FROM: Tourism Program Manager
DATE: Jan. 12, 2007
SUBJECT: Washington State Visitor's Guide Contract for Seattle Southside Advertisement
ISSUE
Authorize Mayor to sign a contract with Encore Media West for a Seattle Southside's full -back page, 4-
color ad in the 2007 Washington State Visitor's Guide in the amount of $31,873.
BACKGROUND
Washington State Visitor's Guide is the official state visitor guide produced in cooperation with
Washington Office of Tourism and Washington State Lodging Association. It continues to be one of Seattle
Southside Visitor Services most successful paid advertising strategies; with a circulation of 400,000 and
reaching over 1,000,000 readers, the total cost per impression is $0.03.
DISCUSSION
Success is further evidenced by the number of phone calls and walk -ins generated and tracked through the
Visitor Center as compared to other placed Seattle Southside advertisements. Additionally, the back page
placement offers excellent visibility for Seattle Southside Visitor Services within the tourism industry.
The 2007 Seattle Southside Visitor Services media schedule was approved collectively by the Tukwila,
SeaTac, Kent and Des Moines Lodging Tax Advisory Committees and included this ad placement.
Budget impacts: There is no additional budget request for this item. The cost for this ad is budgeted within
the Council approved 2007 Tourism Program budget; however, because the proposed contract amount is
over $25,000, it requires Council approval.
RECOMMENDATION
Authorize Mayor to sign a contract with Encore Media West in the amount of $31,873 for a Seattle
Southside full -back page, 4 -color ad in the 2007 Washington State Visitor's Guide.
11) or t
STATE VISITORS' GUIDE 2007
Encore Media West is hereby authorized to insert advertising for the advertiser in accordance with the contract terms and conditions as stated on the
accompanying sheet. By signing this agreement, advertiser acknowledges acceptance of these terms and conditions.
ADVERTISER CONTACT INFORMATION (To be published) BILLING INFORMATION (if different)
Client: Seattle Southside Client: Seattle Southside
Contact: Karla Lindula Contact: Katherine Kertzman
Address: 16400 Southcenter Parkway, Suite 209 Address: same as on left
Seattle, WA 98188
Phone: 206.575.2489 Phone /Fax: same as on left
E Mail: Karla @seattlesouthside.com E Mail: Katherine @Seattlesouthside.com
ORDER INFORMATION
Web Address: www.seattlesouthside.com Advertising Description: BACK COVER
Region: Seattle, Tacoma and the Puget Sound I Materials Due By: November 8, 2006
WSH &LA member? If no, is more information wanted? NO
ADVERTISING DETAILS
Ad Cost for this Insertion 31,873 Total number of grid listings: 5
THIS IS THE EARLY BOOK NET RATE Total number of Weblinks: N/A
J. PLEASE SELECT ONE OPTION BELOW,(.
Repeat listing exactly as 2006? ves _X_no (see
back)
additional grid listings at Notes: Client has the option to offer any 5 Seattle Southside
Der listing: properties complimentary listings
Total cost: $31,873
Will pay in full January 15th, For office use only:
2007 EB LA OP Order ID
Please send ad materials to Encore Media West (address below) or e -mail to vgproduction @encoremediagroup.com
PLEASE COMPLETE SECTION BELOW TO CONFIRM YOUR ORDER AND FAX TO 425.454.1580
i cepted By: Date:
r inted Name: Title:
Encore Media West: John DeLeva Date: 06.28.06
Please make check payable to: WASHINGTON STATE HOTEL LODGING ASSOCIATION
Please send payment to: Encore Media West, 12715 Bel -Red RD, Ste. 110, Bellevue, WA 98005