HomeMy WebLinkAboutReg 2004-07-19 Item 2 - Presentation - Strategy Mapping Forecast Why Strategy?
presented by
PATH
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City of Tukwila "Why Strategy?"
sl~e 1
Why Strategy??
Isn't Planning and
Budgeting Enough??
Notes / Comments
City of Tukwila "Why Strategy?"
slt~e 2
There are Opportunities/
r~ Tukwila has more opportunity than any city in
the region for growth, reputation, accomplishment...
AdjaCent to Intemal~onal Airport
Between two Seaports ·
Hub of major State Roadways
Connected to major Rail Lines
Has largest Retail Shopping Mall in State
Contains broad set of Natural Amenities
Home of major lndusttiar, Commercial, and Hospitali[y services
~ Opportunity creates challenges in the balance
of prioritieS, resources, and needs for action:
Pdoritization of Capital Projects
Response to 'Findings of Commercial Key Customer' survey
Recognizing Economic Drk, ers- to take advantage of market, regional trends, etc.
Clari~ng How to Compete, proac~ively
Dealing with Staffing Limitations
Responding to Changing Demands and Relea of Council & Staff
Notes / Comments
City of Tukwila "Why Strategy?"
sl~ 3
There is Waste & Inefficiency,
not like we normally think
...every person is often working very hard, with good intentions
[3 It often takes 4 - 20 times longer to build
consensus, or never get it, then go ahead anyway
[] We spend money when there is a better approach
and we sr~ould have known it
[] We spend money at the wrong time -toosoon, ortoolate
[] We spend 20 - 400% more because of lack of,evera~s of ava,,abie
resources - people, processes, systems, and/or real property,
[] We don't address an opportunity or
risk unt,~ everyone
else is doing it
0 We expect
a result when it is not obvious how to do it, or how to deal with
known barriers
Notes / Comments
CRy of Tukwila "Why Strategy?"
sl~e 4
Why Strategy?
- Symptoms of the Prob/em
Q Them are over 19,000 municipalities in the US
[] Less than 50% have a strategy
Q 95% of these who do felt it was moderately/very
effective
[] The best of these have seen dramatic value
The primary Complaints are:
[] Lack of Stakeholder involvement
[] Lack of Follow-up (a buried book in the drawer)
Notes / Comments
City of Tukwila 'Why Strategy?"
sl~e 5
We Often Do Stuff
The Things we don't do,
but think about
Notes / Comments
City of Tuk~vila "Why Strategy?"
sl~e ~
With Strategy stun Makes Sense
...and We don't Miss Things*
and we don't Wear our People out
Results Perspective
Community NeedsP_.e.~~ f ~
Infrastructure Pers~ective ~m;~,~-
~ur ~ ~.
Note~ / Comment~
City of Tuk~vila '~Why Strategy?"
sl~e 7
Four Perspectives in Strategy
Vision
Re~lt~ /~i,
Notes / Comments
City of Tukwila "Why Strategy?"
sl~e 8
Signs of Need-what we hearf see
~ We need to... - "connect our people to the plans",
- "make progress"
- "focus", "have a shared vision", "have clear priorities"
- "connect everything we need to do"
- "do the right things"
- "decide on priorities"
- "engage people in more ways"
Things seem...
- "too confusing" vs. clear,
- "lmplementat'on's hard"
Notes / Comments
City of Tuklvila "Why Strategy?"
sl~e 9
How will a Stra~e~g~
Ch~ this?
It will help
> Recogn!ze wh.a.t is Relevant
from past, in present, intofuture
,,,& NOt miss Anything Important
> Build Understanding and Buy.in
...&
Clarify Roles, make expectations specific, clear, & reinforce accouctabiltiies
> Recognize Opportunities,,.ka=ea, a.ticonnac~ons
...& Assure Balance in investments, activities, roles, decisions
> Leverage Resources to their best potenfial
...& Understand Timing & the optimum order of events
~. Focus on Priorities
,,,& Set Measures for Progress of commitments & value of impact to community
Notes / Comments
City of Tuk~vila "Why Strategy?"
sltge 10
...What will We do Differently?.
Create a
Strategy,
then Build it into our
Operations Plan
Planning and Budgeting
...by themselves are not enough
Notes / Comments
City of Tukwila "Why Strategy?"
sluqe 11
Strategy Implementation Roadma p~
Notes / Comments
City of Tukwi~ 'Why Strategy?"
sl~e 12
City of Tukwila Building an Effective Strategy
Residential Draft for Council
~-[~ Develop Plans into
Notes / Comments
City of Tukwila 'Why Strategy~
sl~e 13
Definitions:
Strategy
"A performance management system
which defines critical objectives,
optimizes resources,
and sets measures
to achieve challenging goals"
Operating Plan
"A detailed action plan
that supports and communicates
how the organization will achieve
the objectives of the strategy~
Notes / Comments