HomeMy WebLinkAboutFS 2007-02-05 Item 2B - Agreement - Seattle Southside Advertisement with Encore Media West
TO: Mayor
Finance and Safety Committee
FROM: Tourism Program Manager ott
DATE: Jan. 12,2007
SUBJECT: Washington State Visitor's Guide Contract for Seattle Southside Advertisement
ISSUE
Authorize Mayor to sign a contract with Encore Media West for a Seattle Southside's full-back page, 4-
color ad in the 2007 Washington State Visitor's Guide in the amount of$31,873.
BACKGROUND
Washington State Visitor's Guide is the official state visitor guide produced in cooperation with
Washington Office of Tourism and Washington State Lodging Association. It continues to be one of Seattle
Southside Visitor Services most successful paid advertising strategies; with a circulation of 400,000 and
reaching over 1,000,000 readers, the total cost per impression is $0.03.
DISCUSSION
Success is further evidenced by the number of phone calls and walk-ins generated and tracked through the
Visitor Center as compared to other placed Seattle Southside advertisements. Additionally, the back page
placement offers excellent visibility for Seattle Southside Visitor Services within the tourism industry.
The 2007 Seattle Southside Visitor Services media schedule was approved collectively by the Tukwila,
SeaTac, Kent and Des Moines Lodging Tax Advisory Committees and included this ad placement.
Budget impacts: There is no additional budget request for this item. The cost for this ad is budgeted within
the Council approved 2007 Tourism Program budget; however, because the proposed contract amount is
over $25,000, it requires Council approval.
RECOMMENDATION
Authorize Mayor to sign a contract with Encore Media West in the amount of $31 ,873 for a Seattle
Southside full-back page, 4-color ad in the 2007 Washington State Visitor's Guide.
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Encore Media West is hereby authorized to insert advertising for the advertiser in accordance with the contract terms and conditions as stated on the
accompanying sheet. By signing this agreement, advertiser acknowledges acceptance of these terms and conditions.
ADVERTISER CONTACT INFORMATION (To be Dublished\ BILLING INFORMATION lif differentl
Client: Seattle Southside Client: Seattle Southside
Contact: Karla Lindula Contact: Katherine Kertzman
Address: 16400 Southcenter Parkway, Suite 209 Address: same as on left
Seattle, WA 98188
Phone: 206.575.2489 Phone/Fax: same as on left
E-Mail: Karla@seattlesouthside.com E-Mail: Katheri n e@Seattlesouthside.com
Web Address: www.seattlesoulhside.com Advertising Description: BACK COVER
Region: Seattle, Tacoma and the PUQet Sound Materials Due By: November 8, 2006
WSH&LA member? If no, is more information wanted? NO
ORDER INFORMATION
Total cost:
$31,873
Total number of grid listings: 5
Ad Cost for this Insertion:
$ 31,873
THIS IS THE EARLY BOOK NET RATE
Total number of Weblinks:
N/A
! PLEASE SELECT ONE OPTION BELOW!
Repeat listing exactly as 2006? _yes _X_no (see
back
Notes: Client has the option to offer any 5 Seattle Southside
properties complimentary listings
Will pay in full January 15th,
2007
For office use only:
LA_ OP _ Order ID #
Please send ad materials to Encore Media West (address below) or e-mail tovgproduction@encoremediagroup.com
PLEASE COMPLETE SECTION BELOW TO CONFIRM YOUR ORDER AND FAX TO 425.454.1580
Encore Media West:
John DeLeva
Date:
Title:
Date:_06.28.06
)1
Please make check payable to: WASHINGTON STATE HOTEL & LODGING ASSOCIATION
Please send payment to: Encore Media West, 12715 Bel-Red RD, Ste. 110, Bellevue, WA 98005
Seattle Southside Visitor Services / SSVS Advertisement
Visiting Seattle just got easier!
With so many choices of things to do and see in the Pacific northwest, why not start in
the Southside! The Visitor Center staff can help you plan your vacation from start to finish.
Call, click or stop by Seattle Southside Visitor Center at 14220 Interurban Avenue SOuth,
Suite 130 in Tukwila.
1-877-885-9452 www.Seattlesouthside.com