HomeMy WebLinkAboutFS 2007-05-21 Item 2A - Agreement - Seattle Southside Visitor Services Marketing with Museum of FlightTO: Mayor
Finance and Safety Committee
FROM: Tourism Program Manage
DAl'E: May 15, 2007
SUBJECT: Museum of Flight contract for marketing to visitors from out of the region.
ISSUE
Authorize Mayor to sign a contract with the Museum of Flight for marketing Tukwila and Seattle Southside
Visitor Services to visitors from out of the region in the amount of $25,000 annually for ten years.
BACKGROUND
The City is authorized to use Hotel -Motel Tax revenues for advertising, publicizing, or otherwise
distributing information for the purpose of attracting visitors and encouraging tourist expansion within the
City. The Museum of Flight is a world renown tourist attraction located in Tukwila attracting thousands of
visitors annually.
DISCUSSION
The contract for services with the Museum of Flight includes marketing to potential visitors from outside
the Puget Sound region and will include for example the following services: forwarding group leads to
Seattle Southside for follow -up; inclusion of City logo in Museum marketing collaterals; distribution of the
Seattle Southside Vacation Planner in the Museum lobby; website links; Seattle Southside guest relations
programs offered to Museum staff and volunteers and published articles in the Museum's Aloft magazine
recognizing the City. Services provided will be reported and evaluated annually as a part of the Tourism
Program budget planning process.
The contract (attached) was already signed by the City and Museum of Flight before we realized it needed
Council approval. Nonetheless, the Council may still choose to modify or even not approve the contract, in
which case the current contract will be voided and a new one prepared.
The Museum of Flight initially submitted the funding request in 2005 for $250,000 which was intended for
their Capital Expansion Project. The Museum gave multiple presentations to the Lodging Tax Committee
at that time. Due to State legal requirements and a desire to contract with the Museum for marketing
services, staff negotiated the draft contract that is before you. The Lodging Tax Committee and City both
approved $25,000 in the 2007 budget for this contract. On a year -by -year basis, for a period up to ten (10)
years, the City shall, in its discretion, allocate an annual sum not to exceed $25,000, as determined by the
City Council in establishing the City's Annual Budget.
Budget impacts: There is no additional budget request for this item. The contract for services is budgeted
within the Council approved 2007 Tourism Program budget; however, because the proposed contract
amount is potentially a multi -year contract exceeding $25,000, it is recommended for Council approval.
RECOMMENDATION
Authorize Mayor to sign a contract with the Museum of Flight for marketing Tukwila and Seattle Southside
Visitor Services to visitors from out of the region in the amount not to exceed $25,000 annually for ten
years, as determined by the City's Annual Budget.
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CONTRACT FOR SERVICES
Contract No. ci EJ 0 `7 -CV
This Agreement is entered into by and between the City of Tukwila, Washington, a noncharter
optional municipal code city hereinafter referred to as "the City", and The Museum of Flight,
hereinafter referred to as "the Museum whose principal office is located at 9404 East Marginal
Way South, Tukwila, WA 98108 -4097.
WHEREAS, the City has imposed a special excise tax under Chapter 82.08 RCW, known as the
Hotel -Motel Tax, on the furnishing of lodging by hotels, motels, and similar business enterprises,
as authorized by Chapter 67.28 RCW;
WHEREAS, the City is authorized to use Hotel -Motel Tax revenue for advertising, publicizing,
or otherwise distributing information for the purpose of attracting visitors and encouraging
tourist expansion in the City;
WHEREAS, the Museum promotes tourism by marketing to travelers and visitors from outside
of the region;
WHEREAS, the Museum can promote tourism for the City of Tukwila through its marketing
program and through joint marketing and promotional opportunities;
WHEREAS, it is appropriate for the City to compensate the Museum for the costs of promoting
tourism in the City of Tukwila;
IN CONSIDERATION OF the mutual benefits and conditions hereinafter
contained, the parties hereto agree as follows:
1. Scone and Schedule of Services to be Performed by Museum. The Museum
shall perform those services described on Exhibit A attached hereto and incorporated herein by
this reference as if fully set forth. In performing such services, the Museum shall at all times
comply with all Federal, State, and local statutes, rules and ordinances applicable to the
performance of such services and the handling of any funds used in connection therewith. The
Museum shall request and obtain prior written approval from the City if the scope or schedule is
to be modified in any way. Any such allocation of money accepted by the Museum shall be
subject to terms of this Agreement and shall be applied and expended in accordance with the said
terms hereof. Specifically, these funds must be applied and expended exclusively to promote
tourism in the City (as defined in RCW 67.28).
2. Compensation and Method of Payment. The City shall pay the Museum for
services rendered according to the rate and method set forth on Exhibit B attached hereto and
incorporated herein by this reference. The total annual amount to be paid shall not exceed
Twenty Five Thousand and No /100 Dollars ($25,000) to be paid within thirty (30) days following
submittal.
3. Duration of Agreement. On a year -by -year basis, for a period of up to ten (10)
years, the City shall, in its discretion, allocate to the Museum an annual sum of money not to
exceed $25,000, as determined by the City Council in establishing the City's Annual Budget.
This Agreement shall be in full force and effect for a period commencing January 1, 2007 and
ending December 31,, t77 util,ess sooner terminated ulr der the provisions hereinafter specified.
4. Independent Museum. Museum and City agree that Museum is an
independent Museum with respect to the services provided pursuant to this Agreement. Nothing
in this Agreement shall be considered to create the relationship of employer and employee
between the parties hereto. Neither Museum nor any employee of Museum shall be entitled to
any benefits accorded City employees by virtue of the services provided under this Agreement.
The City shall not be responsible for withholding or otherwise deducting federal income tax or
social security or contributing to the State Industrial Insurance Program, or otherwise assuming
the duties of an employer with respect to the Museum, or any employee of the Museum.
5. Indemnification. The Museum shall indemnify, defend and hold harmless the
City, its officers, agents and employees, from and against any and all claims, losses or liability,
including attorney's fees, arising from injury or death to persons or damage to property
occasioned by any act, omission or failure of the Museum, its officers, agents and employees, in
performing the work required by this Agreement. With respect to the performance of this
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Agreement and as to claims against the City, its officers, agents and employees, the Museum
expressly waives its immunity under Title 51 of the Revised Code of Washington, the Industrial
Insurance Act, for injuries to its employees, and agrees that the obligation to indemnify, defend
and hold harmless provided for in this paragraph extends to any claim brought by or on behalf of
any employee of the Museum. This waiver is mutually negotiated by the parties. This paragraph
shall not apply to any damage resulting from the sole negligence of the City, its agents and
employees. To the extent any of the damages referenced by this paragraph were caused by or
resulted from the concurrent negligence of the City, its agents or employees, this obligation to
indemnify, defend and hold harmless is valid and enforceable only to the extent of the negligence
of the Museum, its officers, agents, and employees.
6. Record Keening and Reporting.
A. The Museum shall maintain accounts and records, including personnel,
property, financial and programmatic records which sufficiently and properly reflect all direct
and indirect costs of any nature expended and services performed in the performance of this
Agreement and other such records as may be deemed necessary by the City to ensure the
performance of this Agreement.
B. These records shall be maintained for a period of seven (7) years after
termination hereof unless permission to destroy them is granted by the office of the archivist in
accordance with RCW Chapter 40.14 and by the City.
7. Audits and Inspections. The records and documents with respect to all matters
covered by this Agreement shall be subject at all times to inspection, review or audit by law
during the performance of this Agreement.
8. Termination. This Agreement may at any time be terminated by the City
giving to the Museum thirty (30) days written notice of the City's intention to terminate the same.
Failure to provide products on schedule may result in contract termination.
9. Discrimination Prohibited. The Museum shall not discriminate against any
employee, applicant for employment, or any person seeking the services of the Museum to be
provided under this Agreement on the basis of race, color, religion, creed, sex, age, national
origin, marital status or presence of any sensory, mental or physical handicap.
10. Assignment and Subcontract. The Museum shall not assign or subcontract
any portion of the services contemplated by this Agreement without the written consent of the
City.
11. Entire Agreement. This Agreement contains the entire Agreement between the
parties hereto and no other Agreements, oral or otherwise, regarding the subject matter of this
Agreement, shall be deemed to exist or bind any of the parties hereto. Either party may request
changes in the agreement. Proposed changes which are mutually agreed upon shall be
incorporated by written amendments to this Agreement.
1. Notices.
Submittal of summary of Deliverables as outlined in Exhibit A and request for
reimbursement as set for the Exhibit B shall be sent to the following address:
Seattle Southside Visitor Services
City of Tukwila, Office of Tourism Marketing
14220 Interurban Avenue S., Suite 130
Seattle, WA 98168
Attention: Katherine Kertzman, Program Director
Notices to the Museum shall be sent to the address provided by the Museum upon the
signature line below.
13. Aunlicable Law: Venue: Attorney's Fees. This Agreement shall be governed
by and construed in accordance with the laws of the State of Washington. In the event any suit,
arbitration, or other proceeding is instituted to enforce any term of this Agreement, the parties
specifically understand and agree that venue shall be properly laid in King County, Washington.
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Notices to the City of Tukwila shall be sent to the following address:
City Clerk Office of Tourism Marketing
City of Tukwila
6200 Southcenter Blvd.
Tukwila, Washington 98188
The prevailing party in any such action shall be entitled to its attorneys fees and costs of suit.
DATED this 3 day of r,7t-) 2007
CITY 0 TUKWILfy MUSEUM: The Museum of Flight
BY:
Mayor, Steven M. Mullet
00 -11 A1TEST /AUTHENTI C '3o ATED: Printed Name: 1 n n; e. T. D t r, h a r
Je E. Cantu, CMC, City Clerk ADDRESS: The Museum of Flight
9404 E. Marginal Way S.
APPROVED AS TO FORM:
Office of the City Attorney
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Office of Tourism Marketing Program
8r/Marketing Program Manager
BY: aYLri�
President/CEO, Bonnie Dunbar
Tukwila, WA 98108
The Museum shall conduct public relations and marketing of the Museum to visitors from out of
the region, incorporating marketing information regarding the City within this effort. City funds
may be used for advertising, publicizing or otherwise distributing information for the purpose of
attracting visitors from outside the region to visit existing Museum attractions and attend special
Museum events. As conditions of this agreement, the Museum agrees to the following
Deliverables:
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EXHIBIT "A"
MUSEUM OF FLIGHT
SCOPE OF SERVICES
1. The Museum shall advertise, promote and/or distribute marketing materials to potential
visitors from outside the Puget Sound region, including, but not limited to, Museum
facilities and events, and available overnight and conferencing services of overnight
accommodations and restaurants in Tukwila.
2. The Museum shall direct lodging inquiries for visitors and convention planners to Seattle
Southside Visitors Services (SSVS) through website links, collateral materials and
personal contacts. The SSVS, as a third party booking agent for Tukwila hotels, will be
given the first right of refusal to solicit these visitors for group lodging accommodations
through its hotel booking service. SSVS will forward appropriate group leads to Seattle
CVB based on customer needs and demands within a timely manner.
3. That the City will be recognized in key Museum marketing efforts during the year, and
that the Museum will incorporate the City's logo into selected collateral materials such as
Aloft, further promoting Tukwila businesses to visitors and interested parties.
4. The Museum will include the City in any donor listings.
5. That the Museum will facilitate the placement of a SSVS visitor kiosk in the Museum's lobby.
This placement will allow Museum guests the opportunity to access visitor services and
information about Tukwila businesses, restaurants and hotels, and allow visitors to book lodging
accommodations in Tukwila. Approval of the design, placement, and materials of this kiosk will
be mutual between the Museum and SSVS.
6. The Museum will publish an article in a 2007 edition of Aloft magazine (read by over 50,000
people) recognizing the City. The SSVS Program Director will approve the content of the article
to ensure that it will help promote tourism in the City.
7. Annually, the Museum will contribute an article about the partnership and corresponding results
to the City newsletter and SSVS newsletter or announcement to Tukwila residents and
businesses. This insertion should include a redeemable Museum coupon to City residents.
8. Annually, the Museum will invite SSVS staff members to present to Museum staff and/or
volunteers the SSVS guest relations program in order to ensure Museum staff and/or volunteers
help promote tourism in the City in partnership and through the visitor services offered by SSVS.
9. The Museum will work with SSVS to create vacation packages directed towards tourists.
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EXHIBIT `B"
MUSEUM OF FLIGHT
COMPENSATION AND METHOD OF PAYMENT
Compensation
The Museum shall submit to the City a request for reimbursement of expenditures made in
accordance with this Agreement. The Museum shall issue a maximum of four invoices per year.
Details of expenditures made under this Agreement shall be included, and the Museum shall only
bill for expenses actually incurred.
Reporting:
The Museum shall submit to the City a summary of Deliverables as outlined in Exhibit A and
conducted under this Agreement in the previous quarterly period within 45 days of the end of the
first three quarters and 15 days of the end of the fourth quarter. Samples of promotional
materials produced under this Agreement shall be included. Annually, within 45 days of the
year -end, the Museum shall submit to the City a written report of City- funded activities for the
prior year, to include an explanation of goals and outcomes, costs and funding, together with
such other information as the Museum may deem helpful to the City in evaluating the impact of
Hotel -Motel funding on tourism promotion.
Report Submittals
Submittal of summary of Deliverables as outlined in Exhibit A and request for reimbursement as
set for the Exhibit B shall be sent to the following address:
Seattle Southside Visitor Services
City of Tukwila
14220 Interurban Avenue S., Suite 130
Seattle, WA 98168
Attention: Katherine Kertzman, Program Director