HomeMy WebLinkAboutFS 2008-03-04 Item 2A - Agreement - Seattle Southside Advertisement in 2008 WA State Visitors' Guide with Encore Media WestTO: Mayor
Finance and Safety Committee
FROM: Tourism Program Manager
DATE: Feb. 21, 2008
SUBJECT: Washington State Visitor's Guide Contract for Seattle Southside Advertisement
ISSUE
Authorize Mayor to sign a contract with Encore Media West for a Seattle Southside's full -back page, 4-
color ad in the 2008 Washington State Visitor's Guide in the amount of $31,873.
BACKGROUND
Washington State Visitor's Guide is the official state visitor guide produced in cooperation with
Washington Office of Tourism and Washington State Lodging Association. It continues to be one of Seattle
Southside Visitor Services most successful paid advertising strategies; with a circulation of 440,000 and
reaching over 1,000,000 readers, the total cost per impression is $0.03.
DISCUSSION
Success is further evidenced by the number of phone calls and walk -ins generated and tracked through the
Visitor Center as compared to other placed Seattle Southside advertisements. Additionally, the back page
placement offers excellent visibility for Seattle Southside Visitor Services within the tourism industry.
The 2008 Seattle Southside Visitor Services media schedule was approved collectively by the Tukwila,
SeaTac, Kent and Des Moines Lodging Tax Advisory Committees and included this ad placement.
Budget impacts: There is no additional budget request for this item. The cost for this ad is budgeted within
the Council approved 2008 Tourism Program budget; however, because the proposed contract amount is
over $25,000, it requires Council approval.
RECOMMENDATION
Authorize Mayor to sign a contract with Encore Media West in the amount of $31,873 for a Seattle
Southside full -back page, 4 -color ad in the 2008 Washington State Visitor's Guide.