HomeMy WebLinkAboutFS 2008-08-19 Item 2B - Agreement - WA State Travel Planner Advertisement with Destination Media AllianceTO:
City of Tukwila
6200 Southcenter Boulevard Tukwila, Washington 98188 Jim Haggerton, Mayor
Mayor
Finance and Safety Committee
FROM: Tourism Program Manager
DATE: Aug. 8, 2008
SUBJECT: Official Washington State Travel Planner Advertisement Insertion Agreement for Seattle
Southside Advertisement
ISSUE
Authorize Mayor to sign a contract with Destination Media Alliance, LLC for a Seattle Southside full back
page, 4 -color ad in the 2009 Washington State Travel Planner in the amount of S27,750.
BACKGROUND
As a companion to Washington State Tourism's integrated strategic marketing and communications plan,
Experience Washington The Official Washington State Travel Planner will be consistent with state tourism
branding and messaging and will make a strong connection to the state tourism website, ExperienceWA.com,
including an online version of the Travel Planner. It continues to be one of Seattle Southside Visitor Services
most successful paid advertising strategies; with a circulation of 350,000. The online edition will greatly
increase the guide's reach to over 2 million unique visitors to the site each year. Translations into Spanish,
German, French and Japanese are also available online.
DISCUSSION
Past success is evidenced by the number of phone calls and walk -ins generated and tracked through the Visitor
Center as compared to other placed Seattle Southside advertisements. Additionally, the back page placement
offers excellent visibility for Seattle Southside Visitor Services within the tourism industry.
The 2009 Seattle Southside Visitor Services media schedule includes this placement and will be approved
collectively by the Tukwila, SeaTac, Kent and Des Moines Lodging Tax Advisory Committees.
Budget impacts: There is no additional budget request for this item. The cost for this ad will be budgeted within
the Council approved 2009 -10 Tourism Program budget; however, because the proposed contract amount is
over $25,000 annually, it requires Council approval.
RECOMMENDATION
Authorize Mayor to sign a contract with Destination Media Alliance, LLC in the amount of $27,750 for a
Seattle Southside full -back page, 4 -color ad in the 2009 Official Washington State Travel Planner.
Phone: 206 433 -1800 City Hall Fax: 206 433 -1833 www.ci.tukwila.wa.us
The Official 2009 Washington State Travel Planner
Managed by Destination Media Alliance for Washington State Tourism
425 N 85th Street, Seattle, WA 98103 1 -888- 417 -1490 www.ExperienceWA.com
Published and Distributed by Washington State Tourism
ADVERTISING INSERTION AGREEMENT
PUBLISHED INFORMATION
Business NamelSeattle Southside
Contact PersonIKarla Lindula
Address 14220 Interurban South, #130
City State Zip Tukwila, WA 98168
Local Phonel206- 575 -2489
Toll Free1877- 885 -9452
Fax1206- 575 -2529
website www.seattlesouthside.com
Published emaillkarla@seattlesouthside.com
DISPLAY LISTING AD DETAILS
Integrated Packages
Full Pagel
Two Third Pagel
Half Page
Third Page
Placement Request
Payment Options
Billing Option:1
('X" One)
Accepted by:
Sales Person: John DeLeva
experiencewashin
A' la Carte w /Web Listing
Full Page
Back Cover
Inside Front Page 1
Inside Front Spread
Inside Back Cover
Two Third Page
Half Page
Third Page
Formatted 1/6 page
International Translation
BILLING INFORMATION (if different)
Seattle Southside
Karla Lindula
14220 Interurban South, #130
Tukwila, WA 98168
206 575 -2489
877 885 -9452
206- 575 -2529
karla @seattlesouthside.com
Qty
Grids Business Listings
Accommodation Grid (10+ Rooms) 0 $575.00
Accommodation Grid (Less than 10) 0 $475.00
Enhanced Lodging Guide Listing* 01 $150.00
When You Go" Listing 01 $795.00
'Rate does not include WebLink Total
Adj 1
Balance/ $27,750.00
Prepayment Amount (c0 I
(Prepayment due net 15 from date of signing) i t
BALANCE DUE FEBRUARY 28, 2009 �fil�,llf
x- ryn aribk, in Fu U GLo Ad ivew
0- -fire-( ptkUiC L p- Joh
J
'Send Invoice
(Credit Card 1
Type Name: thA i fX I ZUrall
#1
Exp Date:l
Cost Total
0 $13,150.001
O $11,550.001
O $8,825.00
O $6,765.00
0 $11,250.00
1 $27,750.00
0 $22,250.00
O $36,000.00
O $16,750.00
O $10,050.00
O $7,565.00
O $5,695.00
O $3,295.00
O $500.00
$0.00
$27,750.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.001
$0.001
$0.001
$0.00
$27,750.00
Date: 7�
Title: i i 'rth I` ire(i Y
Date: 7.30:08
Make Checks payable to: Destination Media Alliance, LLC 425 N 85th Street, Seattle, WA 98103
Send ad materials directly to travelplanner @encoremediagroup.com
Questions? Contact Lisa Schwartz, 425 289 -3460
$0.00
$0.00
$0.00
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