HomeMy WebLinkAboutUtilities 2007-09-05 Item 3B - City Channel
INFORl\fATION MEMORANDUM
To:
From:
Date:
Subject:
Mayor Mullet
Public Works DepartmenL<l:;;rr)
August 27, 2007 IT \
City Government Channel
ISSUE
Approve purchase of City Government Channel equipment from TelVue Virtual Television
Networks (TVTN) and if required, extend current Franchise Agreement with Com cast.
BACKGROUND
During a Regular Council Meeting, Council approved Staff's recommendation for a Tukwila
Government Channel and supported a pass-through of approximately $.25 per subscriber to cover
capital costs. Shortly after Council approval, the City formally requested Comcast to design,
procure, and install head end cable cast equipment. Comcast completed installation and testing of
their equipment early this month.
The final phase of the City Channel Project is the procurement and installation of digital
broadcast equipment.
DISCUSSION
As part of the procurement process, Staff contacted several equipment vendors. Except for
TVTN, none of the vendors offered a complete, integrated TV system. Given TVTN's unique
suite of state-of-the-art digital broadcast solutions, Staff recommends purchase of capital
equipment and services from TVTN.
TVTN provided quotes for three different package options (Attachments 1-3). Quote 1 provides
a full range of digital multimedia broadcast solutions including 24/7 remote operations, web
channel monitoring, and managed services. Quote 2 provides all the equipment needed to run a
cable TV channel but at a smaller scale.
TVTN also has a Sponsorship (underwriting) Program (Quote 3). This Program reduces the
overall capital and operational costs. Quote 3 provides the same equipment, software and
services as Quote 1 but at a significantly reduced cost. In consideration for the price reduction,
the City must agree to the terms and conditions of the Sponsorship Program. A summary of the
sponsorship guidelines including permissible and non-permissible activities is provided at
Attachment 4.
From a fmancial and operational perspective, Quote 3 offers the most viable option for the City.
The City Attorney's Office conducted legal review ofTVTN's Sponsorship Program and
determined that the City could pursue this option provided that internal controls and sound
operating procedures are developed and implemented to ensure compliance with the Federal
Communications Commission (FCC) guidelines.
In keeping with Council's intent to maintain the pass-through costs at approximately $.25 per
subscriber, the Franchise Agreement with Comcast may have to be extended depending on the
option selected. The current Franchise expires on February 1, 2009. Quote 1 requires a 2 Yz -year
extension and a pass-through of approximately $.24 per subscriber. Quote 2 requires a one-year
extension and a pass-through of approximately $.20 per subscriber. Quote 3 will not require an
extension. The pass-through cost for Quote 3 is approximately $.17 per subscriber.
In summary, Staff is seeking Council approval to purchase City Channel equipment on a sole
source basis. Due to lower capital and operational costs, the Sponsorship Program Package
(Quote 3) offers the best value for the City. Finally, in order to keep the pass-through costs at
approximately $.25 per subscriber, the existing franchise agreement may have to be extended for
up to 2 Yz-years.
RECOMMENDATION
Present to the Committee-of-the- Whole for discussion, approve sole source procurement
(Attachment 5), select package option, and if required, approve extension of the existing
Franchise Agreement with Comcast.
Attachments:
TVTN Quotes (1-3)
Sponsorship Program/Guidelines
Draft Sole Source Resolution
P:frank\2007\franchise\govemment channel
[iVTNQ.
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Princeton Server Group
July 12,2007
A'ITACHMENT 1
Frank lriarte
City ofTukwila
6200 Southcenter Boulevard
Tukwila, Washington 98188
Attn: Frank lriarte
Summary Cost ( Quote # 1) Expiration 90days
Summary
IMonthly Fee (includes upgrades)
2 One time Set up Fee
Equipment Cost
$ 850.00
$12,000.00
$12,203.00
Terms - 60 Months
Cable Company - Fee Breakdown (Cable Company pays Capital cost)
Note: Based on TVTN's accounting department analysis the following can be used as Capital Cost
lCapital portion of Monthly Fee
2Capital portion of Set up Fee
Equipment Cost
3Total Cable Company Cost (Capital-one time fee)
$ 467.50
$ 8,040.00
$12,203.00
$48,293.00
Municipality - Fee Breakdown (City pays Expense cost)
lExpense portion of Monthly Fee
2Expense portion of Set up Fee
Total Municipality cost over 60 Month Term
$ 382.50
$ 3,960.00
$26,910.00
Total Municipality cost Amortized over 60 Month Term
$
448.50 (per month)
Kind regards,
/1'"'0- -h, ~ .
'/J . L C,-<--.
'.'j
Larry McCain
U:-VTN" cC:1~tGroup
Divisions of Telvue Corporation
732-213-4730 - Mobile
800-885-TVTN- Office
732-653-0263. Fax
lmccain@telvue.com
16000 Horizon Way, Suite 500, Mt Laurel, NJ 08054
WWW.Mn.tv
www.DrincetonserveraroUD.com
1 Monthly fee consists of Capital related Software & Hardware Upgrades (55%) and Expense related Support costs (45%)
2 Set up fee consists of Capital related Equipment & Installation (67%) and Expense related Sales & Production (33%)
3 $467.50x 60 Months = $28,050.00 + $8,040.00 Set up + $12,203.00 Equipment cost = $48,293.00 -Total
EiVTN...
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Princeton Server Group
ATI'ACHMENT 2
July 12, 2007
Frank Iriarte
City ofTukwila
6200 Southcenter Boulevard
Tukwila, Washington 98188
Attn: Frank Iriarte
Summary Cost ( Quote # 2) Expiration 90days
Summary
IMonthly Fee (includes upgrades)
2 One time Set up Fee
Terms - 60 Months
$ 500.00
$12,000.00
Cable Company - Fee Breakdown (Cable Company pays Capital cost)
Note: Based on TVTN's accounting department analysis the following can be used as Capital Cost
ICapital portion of Monthly Fee
2Capital portion of Set up Fee
3Total Cable Company Cost (Capital-one time fee)
$ 275.00
$ 8,040.00
$24,540.00
Municipality - Fee Breakdown (City pays Expense cost)
IExpense portion of Monthly Fee
2Expense portion of Set up Fee
Total Municipality cost over 60 Month Term
$ 225.00
$ 3,960.00
$17,460.00
Total Municipality cost Amortized over 60 Month Term
$
291.00 (per month)
Kind regards,
,~1'to A>CL
Larry McCain
fii,TNO< f?:':~,\
- P.!ll<..-.~;on Server Group
Divisions of Telvue Corporation
732-213-4730 - Mobile
800-885-TVTN- Office
732-653-0263 - Fax
lmccain{@telvue.com
16000 Horizon Way. Suite 500. Ml Laurel. NJ 08054
www.Mn.tv
www.DrincetonserverarouD.com
I Monthly fee consists of Capital related Software & Hardware Upgrades (55%) and Expense related Support costs (45%)
2 Set up fee consists of Capital related Equipment & Installation (67%) and Expense related Sales & Production (33%)
3 $275.00x 60 Months = $16,500.00 + $8,040.00 Set up Fee = $24,540.00 -Total
t . VTN'"'
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Princeton Server Group
A'ITACHMENT 3
July 12,2007
Frank Iriarte
City of Tukwila
6200 Southcenter Boulevard
Tukwila, Washington 98188
Attn: Frank Iriarte
Summary Cost (Quote # 3) Expiration 90days
Summary
IMonthly Fee (includes upgrades)
2 One time Set up Fee
Equipment Cost
Terms - 60 Months
$ 150.00
$ 2,950.00
$ 5,048.00
Cable Company - Fee Breakdown (Cable Company pays Capital cost)
Note: Based on TVTN's accounting department analysis the following can be used as Capital Cost
lCapital portion of Monthly Fee
2Capital portion of Set up Fee
Equipment Cost
$ 82.50
$ 1,976.50
$ 5,048.00
3Total Cable Company Cost (Capital-one time fee)
$11,974.50
Municipality - Fee Breakdown (City pays Expense cost)
lExpense portion of Monthly Fee
2Expense portion of Set up Fee
Total Municipality cost over 60 Month Term
$ 67.50
$ 973.50
$ 5,023.50
Total Municipality cost Amortized over 60 Month Term
$
83.73 (per month)
Kind regards,
,j"C) ~,c~
Larry McCain
U-:-VTN- CC:1!itoroup
Divisions of Telvue Corporation
732-213-4730 - Mobile
800-885-TVTN- Office
732-653-0263 - Fax
Imccain@telvue.com
16000 Horizon Way, Suite 500. Ml Laurel, NJ 08054
www.Mn.tv
www.or!ncetonserverarouo.com
1 Monthly fee consists of Capital related Software & Hardware Upgrades (55%) and Expense related Support costs (45%)
2 Set up fee consists of Capital related Equipment & Installation (67%) and Expense related Sales & Production (33%)
3 $82.50x 60 Months = $4,950.00 + $1,976.50 Set up Fee + $5,048.00 Equipment cost = $11,974.50 -Total
UVTNsm
TelVue Virtual
ATI'ACHMENT 4
Television Netvvoiks
SPONSORSHIP GUIDELlNE_S
Overview:
TVTN provides a service to it's access channel affiliates in which it provides the automated
access channel and content at reduced charges or no charge by locating third party
businesses and organizations to underwrite the TVTN costs. In return an on-air
acknowledgement of their efforts that are run on the channel. (Visual and audio
announcements of about 15 seconds) Payments are made directly to TVTN at the fair
market value of the services provided to the access channel operator (Municipality, school or
other).
Conditions of sponsorship
Cable operators, in most cases, will concur with third party sponsorship of channels along
with acknowledgements, provided the cable company considers the announcements non-
commercial. Municipalities will accept sponsorship of their channels if they meet standards
and practices of the community. Therefore TVTN tries to satisfy both groups by locating third
parties which meet community standards and satisfy the cable company's non-commercial
nature of the channel (though the cable company rarely spells out what that means)
In order to meet these requirements TVTN has set out guidelines that are similar to those
followed by non-commercial broadcast stations (which are still regulated by the FCC). We
call the guidelines the "PBS (Public Broadcasting System) guidelines" which are summarized
and quoted herein.
Sponsorship Acknowledgment Guidelines (PBS):
Permissible:
1. Up to : 15 seconds of acknowledgement
2. Name of product(s) and/or service(s)
3. Company location
4. Number of years in business
5. E-mail address or website (preferably visually depicted)
6. Telephone number
7. Non-promotional, value-neutral descriptions of products or services
8. Use of well-known mottos or slogans
9. Signature music or appropriate sound effects as a means of enhancing visual and
voice-over
10. Use of well-known mottos or slogans that are non-promotional in nature
8/2005 Versior. 2
16000 Horizon Way, Suite 500, Mt. Laurel, NJ 08054
Tel -1.800.885.TVTN ( 8886) Fax -1.856.866.7411
www.Mn.tv
11. Signature music or appropriate sound effects as a means of enhancing visual and
voice-over that are non-promotional in nature
Non-Permissible:
1. Overt promotion of products or services
2. Price reference
3. Call to action or inducement to buy
4. Comparative or qualitative descriptions of products or services
5. Third-party reviews (from newspapers, magazines, etc.)
Standards and Practices
Most channels will not accept sponsorships from the following:
1. Liquor stores or bars or other establishments whose primary business is the sale of
alcohol. (Restaurants that serve alcohol excluded, provided alcohol is not mentioned
in the acknowledgement)
2. Any manufacturer or distributor of beer, alcohol or tobacco.
3. Any entity that promotes the use or sale of illegal drugs or drug paraphernalia.
4. Adult bookstores, adult movie houses and video dealers or strip clubs or any entity
that provides adult oriented content or products by mail-order or through the internet
5. Political parties, lobbying groups, political action committees or cause based
organizations.
6. Any illegal or off shore gambling entity or entity that provides information that enables
or can be associated with illegal gambling.
7. Manufacturers or sellers of firearms, ammunition, gun repairs, accessories, targets,
stun guns, tear or pepper gas dispensers, and rifle and pistol ranges. Retailers who
sell other products not firearm related can be sponsors provided they do not promote
firearm related products (for example, department stores and sporting goods stores)
8/2005 Version 2
16000 Horizon Way, Suite 500, Mt. Laurel, NJ 08054 Tel - 1.800.885.NTN ( 8886) Fax - 1.856.866.7411
www.Mn.tv
WTN'.
TelVue Virtual
Television Net,..,crks
TVTN SPONSORSHIP PROGRAM
4 . Established to assist conL111U11ities with the means to undelwrit~
the TV1N costs associated v.rith the Access ChanneL
~ I'\. rilenlber of our Sponsorship Team is assigned to rnanage the
Presentation, Sale and Coordination to secure your
sponsorship,
~ Support to solicit ongoing Sponsorship for the TVTN service
and its associated fees are provided for the duration of OEl'
contract.
. You assist in detemlining who are appropriate candidates for
Sponsorship of your Channf1
Y . . , 1 1 1 ~ TC''"'''"'O I
@ ou provl.de oversIgnt, contTO, ano. V.1:" J. . pOVlef over ;;rte
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<<. '. ponsors~ lp spots are ILl aCCO.fOance Wlt 1 -1\_,,-..1 5"UlC elme:; on
H'PBS n un dervlliti!l~~.
,.
16000 Horizon 'ijillk~~ 500, Mt. Laurel, NJ 08054 Tel -1.800.885.1V1N (8886) Fax-1.856.866.7411
www.tvtn.tv
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1,-866-Har
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iP866- 4 F7- 55 ,3 P,,„.. v.., ,i,
cwww.harIclawnj.comvk%i..
08/31/05 12:11 pm
Crossroads Realty
2002 'Route 70 suile I
Manchester. 08759
732-657-1300
Sponsor Screens
I 4. SpqnS01'
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Nutley Pet Emporium
J 11....a.11111111111111111111111
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Pizzeria Ege_ Restait ntitt
414 Broad Street B loomfiel d IV 07003
(973) 748-088
NEXTEL
400 Broad St.
Bloomfield, NJ
973-680-8193
NEXTEL.Done.
W3 5" Bloomfield
Sponsor
08/31/05 12:00 pm
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sponso,
564 Un ion Ave
F3ellevi I le NJ
07109
GR EY LOCK CH I ROPR ACT IC CENTER
973-759-3020
\NBHS 03,31/05 12:05 pm
ATTACHMENT 5
Resolution No.
A.. RESOLUTION OF THE CITY COUNCIL OF THE CITY OF TUKWILA,
WASHINGTON, WAIVING THE BIDDING REQUIREMENTS Ai'JD AUTHORIZING
THE PURCHASE OF CITY CHANNEL EQUIPMENT AND SERVICES FROM
TEL VUE VIRTUAL TELEVISION NETWORKS.
WHEREAS, the City of Tukwila has determined a need to enhance communications to
residents, businesses, and visitors and
WHEREAS, the City of Tukwila has negotiated with Comcast to pay for the capital cost
and pass the cost through to subscribers; and
WHEREAS, other vendors have been contacted but do not provide a robust, integrated,
managed system; and
WHEREAS, the cablecast equipment and service from TelVue Virtual Television
Networks (TV1N) provides the best state-of-the-art digital system, technical support
structure, system flexibility, management services, and proven experience; and
NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF TUKWILA,
WASHINGTON, HEREBY REOL YES AS FOLLOWS:
Section 1. The bidding requirement for the purchase of the City Channel equipment and
services is hereby waived.
Section 2. The Public Works Department is authorized to purchase equipment and
services from TVTN.
PASSED BY THE CITY COUNCIL OF THE CITY OF TUKWILA, WASHINGTON,
at a Regular Meeting thereof this day of 2007.
ATTEST/AUTHENTICATED:
Verna Griffm, Council President
Jane E. Cantu, CMC, City Clerk
APPROVED AS TO FORM BY:
Filed with the City Clerk:
Passed by the City Council:
Resolution Number:
Office of the City Attorney