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Home My WebLink AboutReg 2014-10-06 Item 5.09 - 2015-2016 Biennial Budget - Special Revenue and Contingency Funds2015 - 2016 Biennial Budget City of Tukwila, Washington DEPARTMENT: Mayor's Office FUND: Hotel /Motel RESPONSIBLE MANAGER: Derek Speck FUND NUMBER: 101 POSITION: Econ. Dev. Administrator Description: This fund consists of proceeds from a special excise tax on lodging charges and is used to promote tourism (Chapter 82.08 RCW). The City has joined with the cities of SeaTac, and Des Moines to promote the area as "Seattle Southside". A significant portion of the budgeted expenditures shown below are paid by other sources. 2013 -2014 Accomplishments ♦ Implemented Destination Marketing Association International industry standard performance reporting. Strategic Goal 4. ♦ Tourism Program Manger completed Destination Management Executive Certification. A necessary step towards organizational accreditation. Strategic Goal 4. ♦ To enhance program marketing efforts, opened a satellite Visitor Center at Westfield Southcenter Mall. Strategic Goal 3. ♦ Continued efforts to market Seattle Southside as a premier travel destination resulted in 20,616 room nights and $21 million generated in direct tourist spending that brings about an estimated $1.2 million in local tax receipts and another $1.4 million in state tax receipts in 2013. Investment in program marketing initiatives resulted in an estimated ROI of $14.26 for every $1 spent. Strategic Goal 3. ♦ Implemented City Council direction on formation of a Seattle Southside Tourism Promotion Area. Strategic Goal 3. 2015 -2016 Outcome Goals ♦ Continue efforts to market Seattle Southside as a premier travel destination as outlined in the Lodging Tax Advisory Committee's recommended annual marketing initiatives and media buy. Strategic Goal 3. ♦ Continue using program performance reporting based on industry standards established by Destination Marketing Association International that provide benchmarks for evaluating and communicating program performance. Strategic Goal 4. ♦ Support City's effort to form positive relationships and build trust by working with travel and tourism industry, business community, other local municipalities, and residents. Strategic Goal 5 ♦ Establish and implement a transition plan before the end of 2015 that will move the Seattle Southside tourism program to the newly created Seattle Southside Regional Tourism Authority (SSRTA). Strategic Goal 3. 2015 -2016 Indicators of Success ♦ Produce an Annual Report and present report at the City Lodging Tax Advisory Committees, City Council meetings and the annual Seattle Southside Tourism Networking Meeting that will include a summary of the annual marketing initiatives implemented, measured performance outcomes and ROI. ♦ Complete transition of SSVS from a City division to SSRTA. 247 2015 - 2016 Biennial Budget 2013 Performance Measures City of Tukwila, Washington Most converted inquirers spend the night in commercial lodging accommodations (88 %). Nearly 9 in 10 visitors stayed overnight on their visit — an average of nearly 4 nights. Most overnight visitors chose a hotel /resort /motel for their stay. • 97% travel greater than 50 miles; • 3% live within a 50 miles radius; • 11% stayed overnight with family and friends; and • the average visitor travels more than 1,600 miles to visit the area. Website visitors: 492,731 resulting in 1,126 SSVS website hotel reservations through our booking engine x $377 average spend = $424,502 in direct tourist spending... ...28,017 online outbound hotel and package referrals, using a national industry average of an estimated 40% conversion rate on outbound links = 11,207 estimated room nights x $893 = $10,007,851 direct tourist spending or > (pending completion of additional H2R research phase 2 digital media conversion study). Group Sales: 33 booked groups in 2013 = 3,544 room nights x $377 a day = estimated direct visitor spending $1,336,088 Shuttle Riders: 28,260 riders x $150 = estimated direct visitor spending $4,239,000 Visitor Inquiries: (9,333 x 56 %) or 5,226 room nights x $1,007 per trip = estimated direct visitor spending $5,263,056 Visitor Center walk -in hotel reservations: 140 x $893 per trip = estimated direct visitor spending $125,020 $21,395,461 Total Estimated Director Visitor Spending $1,500,000 Program Budget = 1 to $14.26 ROI 248 2015 - 2016 Biennial Budget City of Tukwila, Washington Revenue and Expenditure Summary Hotel/Motel Fund 2012 2013 2014 2015 2016 2014 -2015 2015 -2016 Actual Actual Budget Budget Budget % Change % Change Operating Revenue General Revenue Hotel /Motel Taxes Merchandise Sales Total General Revenue $ 522,033 $ 526,832 $ 565,000 $ 600,000 $ 630,000 6.19% 5.00% 69 - - - 0.00% 0.00% 522,102 526,832 565,000 600,000 630,000 6.19% 5.00% Intergovernmental Revenue 857,763 882,810 853,550 853,550 - 0.00% 0.00% Miscellaneous Revenue Investment Earnings 724 933 1,766 1,766 - 0.00% 0.00% Other Misc Revenue 12,608 21,708 12,000 12,000 - 0.00% 0.00% Total Miscellaneous Revenue 13,332 22,641 13,766 13,766 0.00% 0.00% Total Operating Revenue 1,393,197 1,432,282 1,432,316 1,467,316 630,000 2.44% - 57.06% Total Revenue 1,393,197 1,432,282 1,432,316 1,467,316 630,000 2.44% - 57.06% Operating Expenses 10 Salaries & Wages 317,905 310,988 395,298 312,154 - - 21.03% 0.00% 20 Personnel Benefits 86,938 81,867 91,466 98,710 - 7.92% 0.00% 30 Supplies 20,541 28,987 24,000 21,000 - -12.50% 0.00% 40 Services 947,737 910,011 1,017,841 1,037,853 392,500 1.97% - 62.18% 50 Intergov't Services & Taxes - - - 0.00% 0.00% Total Operating Expenses 1,373,121 1,331,852 1,528,605 1,469,717 392,500 - 3.85% - 73.29% Capital Expenses 60 Capital Outlay - 10,000 10,000 - 0.00% 0.00% Total Capital Expenses 10,000 10,000 0.00% 0.00% Indirect cost allocation 96,937 96,191 102,498 97,925 35,000 - 4.46% -64.26% Total Expenses 1,470,058 1,428,043 1,641,103 1,577,642 427,500 -3.87% - 72.90% Change in Fund Balance (76,861) 4,239 (208,787) (110,326) 202,500 - 47.16% - 283.55% Beginning Fund Balance 787,568 710,707 525,584 500,000 389,674 - 4.87% - 22.07% Ending Fund Balance $ 710,707 $ 714,946 $ 316,797 $ 389,674 $ 592,174 23.00% 51.97% 249 2015 - 2016 Biennial Budget City of Tukwila, Washington Expenditure Detail - Salaries and Benefits Salaries are based on actual costs for existing positions and include a cost of living adjustment per contractual agreements. It is expected that in 2016 staff will transition to the newly formed Tourism Authority. Tourism Position Description 2014 FTE 2015 FTE 2015 Budgeted Salaries Benefits 2016 FTE 2016 Budgeted Salaries Benefits Program Manager 1 1 $ 103,536 $ 25,847 0 $ - $ - Business Community Liason 1 1 65,292 35,252 0 - - Marketing Communications Coordin 1 1 68,904 19,583 0 - - Admin Support Specialist 1 1 60,312 18,028 0 - - Extra Labor 10,000 - - - Overtime 4,110 - - - Department Total 4 4 $ 312,154 $ 98,710 0 $ - $ - 250 2015 - 2016 Biennial Budget City of Tukwila, Washington Expenditure Detail - Supplies and Services Supplies include miscellaneous supplies. Services include community reporting, mailing, equipment rental and repair charges, registrations in various organizations, among others. Capital includes miscellaneous capital equipment as needed. It is anticipated that the Tourism department will transition to a newly formed Authority by the end of 2015. Tourisin - Joint Basic Operations Account Number Purpose 2012 Actual 2013 Actual 2014 Budget 2015 Budget 2016 Budget Supplies 101.00.557.300.31.00 Supplies - Office & Operating $ 18,942 $ 28,987 $ 20,000 $ 20,000 $ - Total Supplies 18,942 28,987 20,000 20,000 - Services 101.00.557.300.41.02 Prof Svcs - Public relations 13,396 5,055 10,000 10,000 - 101.00.557.300.41.03 Prof Svcs -Mailhandlers & Cascade E- 60,659 65,331 61,000 93,000 - Commerce, SeaTac Visitor Center staff 101.00.557.300.41.12 Prof Svcs - Website development and maintenance, SliceHost, DMAI 11,993 16,589 30,000 30,000 - Empowerment, event calculator 101.00.557.300.42.00 Communication - Sprint, MCI, Eblast 35,912 50,186 30,000 25,000 - 101.00.557.300.42.01 Communication - Postage 31,583 38,159 45,000 35,000 - 101.00.557.300.43.00 Travel - Parking, meals, mileage, air travel 13,143 13,281 23,000 23,000 - - tradeshows, education, sells missions 101.00.557.300.45.00 Rental - Office lease, copier lease, postage meter, AV equipment, water cooler 43,319 44,280 49,000 50,500 - 101.00.557.300.45.94 Rental - Equipment Replacement Fund - 1,500 1,500 1,650 - 101.00.557.300.45.95 Rental - Equipment Rental 0 & M - 1,279 1,241 1,303 - 101.00.557.300.47.00 Public Utility 857 900 1,500 1,500 - 101.00.557.300.48.00 R&M - Equipment repairs and maintenance 821 - 1,000 1,000 - 101.00.557.300.49.00 Misc - Registrations in various local and national organizations 34,095 38,312 30,000 36,000 - 101.00.557.300.49.01 Misc - Printing of letterhead, envelopes, business cards, signs, collateral, flags 4,219 3,326 5,000 2,000 - 101.00.557.300.49.08 Misc - PPI credit card fees 131 341 400 400 - Total Services 250,128 278,539 288,641 310,353 - Other 101.00.594.570.64.03 Capital - Machinery and Equipment - - 10,000 10,000 - Total Other - - 10,000 10,000 - Total Supplies, Services and Other $ 269,070 $ 307,526 $ 318,641 $ 340,353 $ - 251 2015 - 2016 Biennial Budget City of Tukwila, Washington Services include various marketing costs to attract visitors to the area. Tourism - Joint Marketing Activities Account Number Purpose 2012 Actual 2013 Actual 2014 Budget 2015 Budget 2016 Budget Services 101.00.557.301.44.10 Marketing - Washington State Visitor's 234,488 223,375 173,000 173,000 - 101.00.557.302.31.90 Guide, Scenic Byways, AAA, online advertising, Rotary - - - - - 101.00.557.301.44.11 Marketing - Starfire Sports 22,500 18,750 27,500 25,000 - 101.00.557.301.44.12 Marketing - Social media ad buys, research, Experience WA ad, stock photos, Green Rubino contract 86,837 30,901 68,000 70,500 - 101.00.557.301.44.15 Marketing - Tourism map, vacation planner 35,282 15,308 25,000 25,000 - Total Services Prof Svcs - SW King County Chamber contract 379,106 288,334 293,500 293,500 - Total Supplies, Services and Other $ 379,106 $ 288,334 $ 293,500 $ 293,500 $ - Supplies include miscellaneous office supplies. Services include costs for a conversion study, southwest King County Chamber contract, and marketing related to the Museum of Flight. Tourism - Tukwila Proiects Account Number Purpose 2012 Actual 2013 Actual 2014 Budget 2015 Budget 2016 Budget Supplies 101.00.557.302.31.00 Supplies -Office and Operating $ 1,599 $ - $ 4,000 $ 1,000 $ - 101.00.557.302.31.90 Supplies -Meals and Refreshments - - - - - Total Supplies 1,599 - 4,000 1,000 - Services 101.00.557.302.41.00 Prof Svcs - Conversion Study & SSRTA 16,500 4,789 50,000 - 337,500 101.00.557.302.41.01 Prof Svcs - SW King County Chamber contract 1,250 20,000 20,000 20,000 20,000 101.00.557.302.41.02 Prof Svcs - Public relations 20,865 - - - - 101.00.557.302.41.03 Prof Svcs - Community Events 14,569 - - - - 101.00.557.302.41.05 Museum of Flight - Shuttle ad campaign and annual marketing contract 25,000 35,000 40,000 35,000 35,000 101.00.557.302.41.06 Prof Svcs - Agency staff - - - 56,000 - 101.00.557.302.42.00 Communication - Postage - - 4,100 3,000 - 101.00.557.302.43.00 Travel - Mileage, parking, etc 7 66 - - - 101.00.557.302.49.00 Misc - Misc incidental costs 25 - 1,600 - - Total Services 78,216 59,855 115,700 114,000 392,500 Total Supplies, Services and Other $ 79,815 $ 59,855 $ 119,700 $ 115,000 $ 392,500 252 2015 - 2016 Biennial Budget Services include marketing costs directly related to the City of SeaTac. Tourism - SeaTac Proiects City of Tukwila, Washington Account Number Purpose 2012 Actual 2013 Actual 2014 Budget 2015 Budget 2016 Budget Services 101.00.557.303.44.10 Advertising - SeaTac marketing projects 120,287 163,283 200,000 200,000 - 101.00.557.303.44.11 Advertising -Mall shuttle 120,000 120,000 120,000 120,000 - Total Services 240,287 283,283 320,000 320,000 - Total Supplies, Services and Other $ 240,287 $ 283,283 $ 320,000 $ 320,000 $ - 253 2015 - 2016 Biennial Budget City of Tukwila, Washington This page intentionally left blank 254 2015 - 2016 Biennial Budget City of Tukwila, Washington DEPARTMENT: Police FUND: Drug Seizure RESPONSIBLE MANAGER: Mike Villa FUND NUMBER: 109 POSITION: Chief of Police Description: The Drug Seizure fund was established to account for the yearly accumulation of drug seizure funds and related expenditures. Revenue and Expenditure Summary Drug Seizure Fund 2012 2013 2014 2015 2016 2014 -2015 2015 -2016 Actual Actual Budget Budget Budget % Change % Change Operating Revenue Miscellaneous Revenue Investment Earnings Seizure Revenue Total Miscellaneous Revenue Transfers In (0) - 1,000 0.00% 0.00% 61,213 20,000 60,000 60,000 200.00% 0.00% (0) 61,213 21,000 60,000 60,000 185.71% 0.00% 75,000 - 0.00% 0.00% Total Revenue (0) 61,213 96,000 60,000 60,000 -37.50% 0.00% Operating Expenses 30 Supplies 9,629 1,541 3,000 3,000 3,000 0.00% 0.00% 40 Services 18,268 39,188 22,000 22,000 12,000 0.00% 45.45% 50 Intergov't Services & Taxes 30,000 30,000 30,000 30,000 0.00% 0.00% Total Operating Expenses 27,896 70,729 55,000 55,000 45,000 0.00% -18.18% Indirect cost allocation Total Expenses 75,000 - - 0.00% 0.00% 69,586 145,729 55,000 55,000 45,000 0.00% - 18.18% Change in Fund Balance Beginning Fund Balance Ending Fund Balance (69,586) (84,516) 41,000 5,000 15,000 - 87.80% 200.00% 229,711 160,125 246,000 60,000 65,000 -75.61% 8.33% $ 160,125 $ 75,609 $ 287,000 $ 65,000 $ 80,000 -77.35% 23.08% 255 2015 - 2016 Biennial Budget City of Tukwila, Washington Expenditure Detail - Supplies, Services and Other Supplies include miscellaneous supplies for handling seized property. Services include professional services among others. Police - Dru Seizure Fund Account Number Purpose 2012 Actual 2013 Actual 2014 Budget 2015 Budget 2016 Budget Supplies 109.00.521.250.31.00 Supplies - Office & Operating $ 719 $ - $ 3,000 $ 3,000 $ 3,000 109.00.521.250.35.00 Small Tools - Telecom equipment - 771 - - - 109.00.521.251.35.00 Small Tools - Telecom equipment 3,249 770 - - - Total Supplies 3,968 1,541 3,000 3,000 3,000 Services 109.00.521.250.41.00 Prof Svcs - Alive & Free program 242 - 10,000 10,000 10,000 109.00.521.250.43.00 Travel - Airfare, hotel, etc 4,697 5,268 - - 109.00.521.250.45.00 Rental - Equipment - - 10,000 10,000 - 109.00.521.250.49.00 Misc - Registration, marketing 864 3,380 2,000 2,000 2,000 109.00.521.251.41.00 Prof Svcs - Alive & Free program 185 30,000 - - - 109.00.521.251.49.00 Misc - Registration 840 540 - - - Total Services 6,828 39,188 22,000 22,000 12,000 Intergovernmental 109.00.521.250.51.00 Intergovernmental - Alive & Free costs - 30,000 30,000 30,000 30,000 Total Intergovernmental - 30,000 30,000 30,000 30,000 Other 109.00.594.215.64.00 Capital - Machinery and equipment 41,690 - - - - Total Other 41,690 - - - - Total Supplies, Services and Other $ 52,486 $ 70,729 $ 55,000 $ 55,000 $ 45,000 256 2015 - 2016 Biennial Budget City of Tukwila, Washington DEPARTMENT: N/A FUND: Contingency Fund RESPONSIBLE MANAGER: Peggy McCarthy DIVISION: N/A FUND NUMBER: 105 POSITION: Director Description Sufficient fund balances and reserve levels are important for the long -term financial stability of the City. This fund provides for a reserve fund balance equal to or greater than 10% of the previous General Fund revenue, exclusive of significant non - operating, non - recurring revenues such as real estate sales or transfers in from other funds. Amounts held in this fund can be used for more restrictive, emergency type purposes. All expenditures from this fund require Council approval. This fund is a sub -fund of the general fund. Expenditure & Revenue Summary Contingency Fund 105 - Revenue and Expenditures 2012 2013 2014 2015 2016 2014 -2015 2015 -2016 Actual Actual Budget Budget Budget % Change % Change Operating Revenue Miscellaneous Revenue Investment Earnings 2,726 2,477 1,816 1,816 1,816 0.00% 0.00% Total Miscellaneous Revenue 2,726 2,477 1,816 1,816 1,816 0.00% 0.00% Transfers In 4,300,000 2,200,000 - 0.00% 0.00% Total Revenue 2,726 4,302,477 2,201,816 1,816 1,816 - 99.92% 0.00% Change in Fund Balance Beginning Fund Balance 2,726 4,302,477 2,201,816 1,816 1,816 - 99.92% 0.00% 1,457,728 1,460,454 3,076,816 5,700,000 5,701,816 85.26% 0.03% Ending Fund Balance $1,460,454 $ 5,762,932 $ 5,278,632 $ 5,701,816 $ 5,703,632 8.02% 0.03% 257 2015 - 2016 Biennial Budget City of Tukwila, Washington This page intentionally left blank 258