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HomeMy WebLinkAboutCOW 2014-10-27 Item 2C - Presentation - Draft Communications PlanCOUNCIL AGENDA SYNOPSIS - Initials MeeliIN Date - Prepared by Mayor's review Council review 10/27/14 RB Communications Plan 10/27/14 Motion Date ❑ Rejolution AMtg Date ❑ Ordinance AN Date ❑ Bid Award Mtg Date ❑ Public Hearin, At Date ❑ Other Mfg Date CATEGORY 2 Distwssian i♦ Mtg Date Mtg SPONSOR ❑ Council /1 Mayor ❑ 1-IR ❑ DCD ❑ Finance • Fire ❑ IT ❑ P&R ❑ Police ❑ PW SPONSOR'S The City of Tukwila has identified enhancing its external and internal communications SUMMARY efforts as one of the top priorities for the next two years. The City is interested in better telling the good stories within the City, and ensuring that key audiences have knowledge of City activities, events and initiatives. This presentation is to provide Council with the framework of the City's Draft Communications Plan. REVIEWED RY ❑ COW Mtg. ❑ CA &P Cmte ❑ Utilities Cmte ❑ Arts Comm. DATE: ❑ F &S Cmte ❑ Parks Comm. ITEM INFORMATION ITEM No. 1 STAFF SPONSOR: RACHEL. BIANCHI ORIGINAL AGENDA DKI'N: 10/27/14 AGENDA I'I *EM TIT1.I; Draft Communications Plan 10/27/14 Motion Date ❑ Rejolution AMtg Date ❑ Ordinance AN Date ❑ Bid Award Mtg Date ❑ Public Hearin, At Date ❑ Other Mfg Date CATEGORY 2 Distwssian i♦ Mtg Date Mtg SPONSOR ❑ Council /1 Mayor ❑ 1-IR ❑ DCD ❑ Finance • Fire ❑ IT ❑ P&R ❑ Police ❑ PW SPONSOR'S The City of Tukwila has identified enhancing its external and internal communications SUMMARY efforts as one of the top priorities for the next two years. The City is interested in better telling the good stories within the City, and ensuring that key audiences have knowledge of City activities, events and initiatives. This presentation is to provide Council with the framework of the City's Draft Communications Plan. REVIEWED RY ❑ COW Mtg. ❑ CA &P Cmte ❑ Utilities Cmte ❑ Arts Comm. DATE: ❑ F &S Cmte ❑ Parks Comm. ❑ Transportation Cmte ❑ Planning Comm. COMM 1"i'f E CHAIR: RECOMMENDATIONS: SPONSOR /ADMIN. COMMI`1TEE COST IMPACT / FUND SOURCE EXPENDITURI? R1 ?QUIRE) AMOUNT BUDGETED APPROPRIATION REQUIRED $ $ $ Fund Source: Cnrnrrrenis: MTG. DATE RECORD OF COUNCIL ACTION MTG. DATE ATTACHMENTS 10/27/14 Copy of City of Tukwila Draft Communications Plan 10/27/14 Copy of PowerPoint Presentation on Draft Communications Plan 1 COMMUNICATIONS PLAN Overview and Timeline Commun Plan Purpose and Overview Purpose Roadmap for enhanced communications with internal and external stakeholders One City identity Consistent and accurate information, grammar, etc. Enhanced use of existing channels; new channels identified Overview Key Messages the BBQ speech * Communications Roundtable * Central Calendar Translations * Style Guide Identity Banners on TIB Overview continued Printed Materials Communications Division Review Strategic Use of Other Opportunities — i.e., SWM bill Reporter * Hazelnut E- Hazelnut City -Wide Annual Report Overview Continued * Channel 21 � TukwilaWA.gov Social Media Awards Citizen Comment Follow -Up Media Overview Continued * TukNet Photo/Video Library Other Opportunities Photo Org Chart TukwilaU Mayor/City Administrator Tours Standard Employee Welcome Packet Communications Plan Timeline Communications Division R Timeline T * Comms Plan * Central Calendar & Communications Roundtable * Translations (largely for web, as needed will occur) * Style Guide All staff trained by Q1 Identity Banners on TIB eview (fully implemented with style guide) Timeline Continued Strategic Use of Other Opportunities (fully implemented with style guide) • Hazelnut March Edition October Edition E- Hazelnut Monthly City -Wide Annual Report * Channel 21 * TukwilaWa.gov Social Media