HomeMy WebLinkAboutReg 2014-12-01 Item 2B - Powerpoint Presentation Shown at Meeting - Grocery Store Survey UpdateGr4.
ocery Store
Project
Content
• Background
• Research
• Findings
• Next Steps
Background
- Project Purpose
The City's purpose for completing a grocery store analysis
is to ensure that a quality, full - service grocery store is
able to operate sustainably near the intersection of TIB
and South 144th Street, the current location of Saar's,
and to have a wide variety of healthy food easily and
affordably available to the residents of Tukwila.
Background
- Project Goals
• Identify food demand of Tukwila residents
• Evaluate existing local grocery stores, especially Saar's,
to better serve the neighborhood
• Develop recommendations to improve the sustainability
of Saar's
• Develop alternative food business models to ensure
food access of the community
Research
- Methodology
Neighborhood Survey (July 4 -Sept 19)
• 419 responses
• Online, community events
In -Store Survey (Oct 7 -Nov 10)
• 105 responses
• $3 gift card for respondents
Focus Group (Sept 3 -Nov 12)
• 4 focus groups
• Voice from diverse communities
Research
- Neighborhood Survey
When was the last time you shopped at Saar's?
A week ago
WI A month ago
6 months ago or more
1 don't know Saar's is in
our neighborhood
I know Saar's is in our
neighborhood but I don't
shop there.
Research
- Neighborhood Survey
Where do you usually shop for groceries?
Saar's Super Saver Foods
Safeway
Seafood City Supermarket
Fred Meyer
Target
Costco
WinCo Foods
WaI -Mart
Trader Joe's
Bartell Drugs
Uwajimaya
99 Ranch
Cash & Carry
Other
LO%
6.6%
9.6%
150 200 250 300 350
Research
- Neighborhood Survey
Please rate the following criteria and how well Saar's is meeting them.
Quality of food
Availability of food (variety, brands,
etc.)
Prices of food
Customer service
Cleanliness of store
Travel time to the grocery store
Buying locally grown foods
Familiarity with a Grocery Chain
2.71
1 4.68
4.33
4.28
3.99
4.i9
2_1 .95
714.12
-i
3.53
2.65
3.26
0.00 1.00 2.00 3.00 4.00 5.00
® Overall
• Saar's
Research
-In -Store Survey
Do you feel Safe in store/parking lot?
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
19
Store Parking Lot
Yes No
Research
-In -Store Survey
What other services would you like to see at Saar's?
Other, 1.1 °%, 2
Floral,
11.b %,2 Coffee
Shop,24.39
46
Research
-In -Store Survey
What is your annual household income?
30
25
20
15
10
5
0
26.5%
22.59
Zi
t
15.7%
12.7% 12.7%
t, 471
ta
Focus Group
• Those familiar with Saar's
• Saar's customers
• Somali women
• Latina women
Typical Remarks
"Bring more organic options to the store,"
"Their price is not very competitive,"
"Saar's should improve food quality, especially meat and produce,"
"Change store layout- remove those posters and also make it easier to find things,"
"I would love to see a new farmers market in Tukwila."
Findings
- Consumer Behavior
• Transportation is not a barrier to grocery shopping.
• Food quality & availability, store cleanliness, and
price are Tukwila residents' most primary concerns in
making grocery shopping decisions.
• Tukwila residents shop for groceries outside Tukwila
70% of the time.
Findings
-About Saar's
• The majority of Saar's customer base has lower
household income.
• Saar's gained its reputation by offering wide ethnic
food selections, attracting customers from local as
well as surrounding cities.
• There is still room for Saar's to improve its food
quality, store layout, and grocery selections.
Next Steps
-For the City
• Continue the City's effort in revitalizing Tukwila
International Boulevard
• Continue building relationship with Saar's, and involve
them in more community events in the future
• King County's Kitchen Cabinet
Next Steps
-For Saar's
• Examine ways to improve people's perception of food
quality
• Expand organic food options
• Renovate store layout
• Upgrade parking lot security
Thank you for listening:
Junpei Guo
12/01/2014