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Home My WebLink AboutCOW 2017-03-27 Item 3B - Update - 2016 Lodging Tax Collection and DistributionCOUNCIL AGENDA SYNOPSIS Initials Meefiq Date Prepared b Ma yor re ew Council review 03/27/17 BJM ❑ Resolution Mtg Date D LR .Bid Award Mt g Date [:]Public Hearing Mtg Date ❑ 01ber Mtg Date SI)ONSC)R ❑Council NMayor ❑.HR ❑DCD ❑Finance ❑.Fire ❑TS ❑P&R ❑Pofice [:]PWI E] Court SPONSOR'S The City charges a 1% special excise tax on the sale of or charge made for overnight SUMMARY lodging stays. Lodging tax is collected from the City's hotels, motels, and extended stays (for stays less than 30-days). The collected funds are used to support tourism promotion in the City. Staff will provide an overview of tax collection and distribution for 2016. This report is provided to the City Council pursuant to Revised Code of Washington (RCW) 67.28.1816 (2)(C). Rj ?v I I I) BY R C.O.W. mtg. ❑ CDN Comm ❑ Finance Comm. ❑ Public Safety Comm. ❑ Trans &Infrastructure ❑ Arts Comm. ❑ Parks Comm. ❑ Planning Comm. DATE: N/A COMMITTEE CHAIR: N/A RECOMMENDATIONS: SPONSOR /ADMIN. Mayor's Office, Economic Development Comm"I"'U", N/A COST IMPACT / FUND SOURCE ExPENDF1'URF Ru1QU11WD AMOUNT BUDGETED APPROPRIATION REQUIRED $N/A $N/A $N/A Fund Source: N/A Comments: NIA MTG. DATE RECORD OF COUNCIL ACTION 03/27/17 ITEM NO. 73 IS'I'AFF SPONSOR: BRANDON MILES I ORIGINAL A(A,"NDA DA'FE: 3/27/17 AGENDA I'I'Em Trn.i Update on 2016 lodging tax collection and distribution. CX1'I,XK)RY N Discussion Mt Date 03127117 ❑ Motion Alt ,g Date ❑ Resolution Mtg Date ❑ Ordinance Mt ,g Date .Bid Award Mt g Date [:]Public Hearing Mtg Date ❑ 01ber Mtg Date SI)ONSC)R ❑Council NMayor ❑.HR ❑DCD ❑Finance ❑.Fire ❑TS ❑P&R ❑Pofice [:]PWI E] Court SPONSOR'S The City charges a 1% special excise tax on the sale of or charge made for overnight SUMMARY lodging stays. Lodging tax is collected from the City's hotels, motels, and extended stays (for stays less than 30-days). The collected funds are used to support tourism promotion in the City. Staff will provide an overview of tax collection and distribution for 2016. This report is provided to the City Council pursuant to Revised Code of Washington (RCW) 67.28.1816 (2)(C). Rj ?v I I I) BY R C.O.W. mtg. ❑ CDN Comm ❑ Finance Comm. ❑ Public Safety Comm. ❑ Trans &Infrastructure ❑ Arts Comm. ❑ Parks Comm. ❑ Planning Comm. DATE: N/A COMMITTEE CHAIR: N/A RECOMMENDATIONS: SPONSOR /ADMIN. Mayor's Office, Economic Development Comm"I"'U", N/A COST IMPACT / FUND SOURCE ExPENDF1'URF Ru1QU11WD AMOUNT BUDGETED APPROPRIATION REQUIRED $N/A $N/A $N/A Fund Source: N/A Comments: NIA MTG. DATE RECORD OF COUNCIL ACTION 03/27/17 MTG. DATE ATTACHMENTS 03/27/17 Informational Memorandum, dated March 20, 2017. SSRTA, 2016 JLARC Report and 2016 Scope of Services SSRTA Return on Investment (ROI) Museum of Flight, 2016 JLARC Report and 2016 Scope of Services; Starfire Sports, 2016 JLARC Report and 2016 Scope of Services City of Tukwila, JLARC Reports 73 74 City of Tukwila Allan Ekberg, Mayor TO: Tukwila City Council FROM: Brandon J. Miles CC: Mayor Ekberg DATE: March 20, 2017 SUBJECT: 2016 Lodging Tax Report ISSUE Update on 2016 lodging tax collection and distribution, provided to the City Council pursuant to Revised Code of Washington (RCW) 67.28.1816 (2)(C). BACKGROUND The City charges a 1 % special excise tax on the sale of or charge made for overnight lodging stays. Lodging tax is collected from the City's hotels, motels, and extended stays (for stays less than 30-days). Recently, Airbnb has started to remit lodging tax to the City for stays in private homes. State law limits how these funds can be used and provides strict limitations on how lodging tax funds can be used by municipalities. Such funds are only permitted to be used for tourism promotion (both overnight and day visitors) and administration of the lodging tax fund. There are just over 2,000 hotel rooms in the City of Tukwila, with almost 85% of these hotels being located in or near the Southcenter area of the City. Two hotels are currently under construction, and when completed will add an additional 250 rooms the City's lodging rooms. 2016 Lodging Tax Collection The City collected more lodging tax than budgeted in the 2016 budget. 2016 Budgeted 2016 Actual Percent Difference $630,000 $711,129 12.87% The 2016 budgeted estimated ending fund balance is $592,000. Lodging Tax Expenditures The City uses lodging tax funds for a variety of tourism promotion activities in the City, both by the City itself and third parties. Pursuant to State Law, any request to use lodging tax funds requires a two-step review approval process, by both the City's Lodging Tax Advisory Committee and the City Council. Each applicant is required to estimate the impacts of their activities and to report actuals back to the City as part of contract close out. The City is required to report these outcomes to the Washington State Joint Legislative Audit and Review Committee (JLARC). 75 INFORMATIONAL MEMO Page 2 The following are the entities that were funded by the City of Tukwila's lodging tax funds in 2016: • Seattle Southside Regional Tourism Authority • Museum of Flight • Starfire Sports • City of Tukwila • Basic Operations • City of Tukwila, Day Marketing • City of Tukwila, Sounders Sendoff Event 1. Seattle Southside Regional Tourism Authority ($337,500) Seattle Southside Regional Tourism Authority (SSRTA) received $337,500 in lodging tax funding from the City of Tukwila in 2016. The amount provided was consistent with the amount in the Interlocal Agreement (ILA) with the cities of Des Moines, SeaTac, and Tukwila, which formed the Tourism Promotion Area (TPA) in 2014. Under this ILA, the City of Tukwila will reduce its lodging tax support as the TPA fee ramps up collection. SSRTA is the successor entity to Seattle Southside Visitor Services (SSVS), previously operated by the City of Tukwila. SSRTA used the funds for a variety of marketing and advertising activities. A copy of SSRTA's 2016 JLARC report to the City of Tukwila, which covers these activities, is provided as an attachment with this memo. SSRTA's Return on Investment Attached with the 2016 JLARC report is SSRTA's calculation on its Return on Investment (ROI). This ROI was developed by SSRTA. For comparison purposes, the following outlines SSRTA's ROI for 2015 and 2016. Between 2016 and 2015 there was a significant increase in the number of hotel reservations and related ROI attributed to SSRTA's website. This is largely due to a change in methodology. Prior to 2016, hotel reservations from the website were based on direct hotel booking made via 76 Z:\Council Agenda ItemsWayor's Office\2016 Lodging Tax Report\2016 Lodging Tax Report, Memo to Council.doc 2015 2016 Website Unique Visitors 463,920 478,270 Hotel reservations from website visits: 9,929 reservations 162,612 reservations Website, Estimate Direct Spend $9,452,518 $158,709,312 Orbitz Bookings, Estimated Direct Spend: $364,2 0 $4,111,886 Group Sales, Estimated Direct Spend: $4,11,886 Shuttle Riders, Estimated Direct Spend: $4,433,816 $4,353,664 Visitor Inquires, Estimated Direct Spend: $12,875,71 I VC Walk in Reservations: $34,9741 $155,772 Commissions: $9,459 Total Estimated Direct Spend: 28 ' 858 " 17; 7$2 $167,300,93 Total Budgeted Costs: 503 $1,460,503 $4,168,850 Return on Investment 21.41 1 $40.13 Between 2016 and 2015 there was a significant increase in the number of hotel reservations and related ROI attributed to SSRTA's website. This is largely due to a change in methodology. Prior to 2016, hotel reservations from the website were based on direct hotel booking made via 76 Z:\Council Agenda ItemsWayor's Office\2016 Lodging Tax Report\2016 Lodging Tax Report, Memo to Council.doc INFORMATIONAL MEMO Page 3 SSRTA'svv8bSit8Ur reservations made VD@ link from the vv8bSitetO@ page hosted bv8Oarea hotel Ormotel. Starting iM2O18,SSRTA estimated hotel reservations and R{]| based ODhow many people visited the website and then ultimately visited regardless, of how people booked their hotel/motel rooms. Based VD the H2R Research Online [}igi&9/ Conversion Study ("Conversion . SSRTA estimates that 34%Of people who visited US w8bSit8 eventually booked @ trip within 12 rD0DthG. The Conversion Study makes nO conclusions regarding causation (did the vvebsihg truly make 8 tourist visit?). The Conversion Study simply ShOYxS a correlation that people who plan to visit the area gOiOSe@K|eSOUth8ide.cO0 prior t0 their trips. However, the decision to visit may have already been made, such @S visiting the area tO play iD@ soccer tournament 81S8@rfir8 Sports O[ having tO visit for work. It can be very tricky to measure the RO| for 8marketing and branding program, such as GSRTA. While ROI is easier to determine for sale activities than for marketing and branding. Successful marketing and branding builds brand equity and brand knowledge that can generate businesses, but this business might not be direct. For example, if someone is familiar with Seattle Southside name, but books a hotel stay directly with an area hotel, Seattle Southside might not get credit for that booking, However, SSRTA did create the brand awareness, which resulted in the booking. 2. Museum of Flight ($35,000) The Museum Df Flight, 85O1(c)3. desired t0 rework its lodging tax funds for 2O18.|O the past, the Museum had tn primarily use the funds to market the Museum tO out [f area visitors. |n 201G. the City sponsored several activities and events @t the Museum. This provided the MVs8U0 flexibility with how tO use the funds, while at the G@0e time providing the City branding and marketing opportunities with Museum patrons. In 201G the City was the presenting sponsor for: • Jet Blast Bash (Blue ; • Museum OfFright; and • 8RDt8 Fly |n. Additionally, the City was also @ sponsor for the grand opening Cf the new Aviation Pavilion. The Museum saw record attendance this year, with 8n estimated G80.8O0 people visiting, resulting in just over 4,700 people staying in Tukwila hotels/motels. The Museum's 2016 JLARC report iG included 88 attachments with this staff v8DOrt and includes additional details ODthe activities described above. 3. Starfire Sports ($25,000) Since its opening, Starf ire Sports, a 501(c)(3), has become the epicenter of soccer in the Pacific Northwest. Last year Gn estimated 1.2 million people visited Starfi[8 Sports. |n2018' the City's lodging tax funds went k}support marketing and advertising efforts at St8rfiU3 Sports. Starhr8 assisted the City in promoting activities and 8v8Dt8 in the City. Additionally, area hotels/motels get priority for room bookings generated from activities and events at Starfire Sports. |tis estimated that 3,850 people booked paid accommodations in Tukwila as the result of activities @tStGrfir8 Sports. A copy OfSt8rfir8'S year end JLARC report iSattached. Z:\Council Agenda ItemsWayor's Off me\2os Lodging Tax Repoh\200LoUWo �mRn��mumomCo�oud� ' 77 INFORMATIONAL MEMO Page 4 4. City of Tukwila The City of Tukwila received approval of three funding applications for 2O18 lodging tax funds. Citv of Tukwila (General Administration $40.500) The first application was for the City's general administration Ofthe lodging tax fund and iS intended tO provide funding for certain administrative costs associated with administering the lodging tax program, including reimbursement Vfthe general fund for certain costs, travel, and education. Over 85%($35.ODO)Of the funds iOthis application was @ transfer Of the indirect cost allocation from the lodging tax funds to the general fund. The indirect cost allocation goes to reimburse the geDH[@| fund for cost associated with administration of the lodging tax fund including legal, finance, technology services, human resources, and facilities. VVhi|8 the City received 8pp[VV8| for $40.500' only $38.511 was spent of the awarded funds. This application does not have reported measurements for actual tourists generated. HOvvev8[, the application iG essential [O support the operations Of the City's lodging tax program and iO assist third parties receiving lodging tax funds. City of Tukwila, Day Marketing, ($90,000) The City received $QO'O00in funding to begin developing a brand for the S0Vthcente[ area Of the City focused on day visitors. The goal of this initiative is to: 1. Attract more customers to area businesses, thus increasing revenue k] these businesses; and 2. Market the S0UthCeDtV[@S8 fun and exciting place and thus improve the perception of the area and the City in the Puget Sound region. |n December Of2O1M the City entered 8 contract with Total Destination Marketing tV help lead the branding process. No lodging tax funds were expended in2018 for this project 8DdUl8 funds were rolled into 2O17. Since this project iSOngOing'nO2ciV8|SfOrt0VriEtg8n8ratedC8O be reported for 2016. CitVVf Tukwila. Sounders Sendoff Event ($30,000 |O December 0f2O1G,Seattle Sounders FC qualified tD play iO the K8LS Cup, the championship game for yWLS soccer. The City was able to quickly allocate lodging tax funds tn help with G sendoff and @possible celebration event after the K8LSCup. The sendoff event had over 20U people attend, with almost all being from outside the City. Additionally, the City got significant earned media from the event, as well as several hundred likes OO Twitter and FGc8bOOk covering the event and continued building 8 relationship with Sounders FC. While $30,000 was budgeted, the City only spent $3'838OD the event. The City contemplated doing a post-MLS Cup with Sounders FC with the $30.00OiDfunding that was approved. However, this was contingent on participation by Sounders FC. Sounders FC focused OD the victory celebration inSeattle after winning the MLSCup. Z:�n noi|A0om1u|�msWuynrn0�o��1oL�gingToxRepnm2010LodUing�mnopn�.MomnwQmnoiiduo �� INFORMATIONAL MEMO Page 5 FBILITOMIM91111 Lodging tax applications are now accepted on a rolling basis, allowing greater flexibility in awarding activities that might bring tourists to the City. The first round of 2017 applications will be considered by the Lodging Tax Advisory Committee on March 28th. The City Council will begin its review in April of these lodging tax applications. 2017 third party applications will likely include: • Seattle Southside Regional Tourism Authority; • Museum of Flight; and • Starfire Sports Additionally, the City of Tukwila is considering requests for the following activities: • General Administration; • Southcenter 50th Anniversary; • Combating the "dangerous Tukwila" misinformation; • Sounders, S2 Family Fun Days; • Southcenter Block Party (Baker Blvd Festival Street) • Farmers/International Market Exploration; and • Day Marketing Implementation. RECOMMENDATION Information Only ATTACHMENTS • SSRTA, 2016 JLARC Report and 2016 Scope of Services; • SSRTA Return on Investment (ROI); • Museum of Flight, 2016 JLARC Report and 2016 Scope of Services; • Starfire Sports, 2016 JLARC Report and 2016 Scope of Services; and • City of Tukwila, JLARC Reports. Z:\Council Agenda Items\Mayoes Office\2016 Lodging Tax Report\2016 Lodging Tax Report, Memo to Council.doc 79 Mm SEATTLE S 0 U T H S I D Ekuax Regional Tourism Authority As a direct result of your proposed tourism-related service, provide an estimate of: a. Overall attendance at your proposed event/activity/facility? 535,756 478,270 website, 6203 meeting delegates, 6,066 VC inquires, 19,905 encounters mailers, 25,312 shuttle riders. These numbers do not include the advertising exposure! b. Number of people who will travel fewer than 50 miles for your 26,788 event/activity? Dean Runyan <5% of A c. Number of people who will travel more than 50 miles for your 508,968 event/activity? Dean Runyan > 95% of A d. Of the people who travel more than 50 miles, the number of people 254,484 who will travel from another country or state? (50% based on Google Analytics) e. *Of the people who travel more than 50 miles, the number of people 116,808* who will stay overnight in Tukwila. (RTA does not track "Family & Friends" overnight stays based on distance. 85% from DR) 85% of Cx27%. f. *Of the people staying overnight, the number of people who will stay 99,040* in PAID accommodations (hotel/motel/bed-breakfast) in Seattle Southside. (174,674 tracked actual room nights' x 2.1 party size from H2R Conversion Study & RTA ROI) x 27%. g. Number of paid lodging room nights resulting from your proposed 174,674 event/ activity/facility (for example: 25 paid rooms on Friday and 50 paid rooms on Saturday = 75 paid lodging room nights) (Seattle Southside Region H2R Conversion Study & RTA ROI) Calculations assumed 70% room nights go to SeaTac, 27% to Tukwila and 3% to Des Moines based on the percentage of available rooms in the Seattle Southside TPA per City. *Seattle Southside Tourism Promotion Area People who travel more than 50 miles and stay overnight *432,623 People who stay overnight in PAID accommodations *366,815 Page 1 of 2 a TA- Exhibit "N' 2016 Scope of Services 1. Maintain a destination marketing website and toll -free phone number to attract inquiries from leisure and business travelers and meeting planners primarily outside a 50-mile radius. The website will include information and business listings for tourism related businesses located in Tukwila that hold a Tukwila business license including those business that do not pay lodging tax or TPA assessments; business listings are to be provided by the City. 2. Produce and distribute a Destination Guide that includes information and business listings for tourism related businesses that hold a Tukwila business license (list of licenses to be provided by City staff) including those business that do not pay lodging tax or TPA assessments. 3. Provide meeting planning assistance to planners looking host events in the Tukwila area. List all meeting resources in guide and distribute to potential clients. 4. Work with tourism related business to promote the area as a meeting and event friendly destination at trade shows and client meetings. 5. Produce and distribute a Dining Guide on a no-less-than every other year basis that includes information a . nd businesses listings for area fu . 11 service restaurants that includes those located in Tukwila. 6. Organize familiarization (FAM) tours that highlight local tourism related businesses to other industry affiliates, planners and media. 7. Include a reciprocal link to the City on Seattle Southside.com in the "About Us" section under "Our Cities". 8. Seattle Southside RTA will use its social media platforms such as Facebook, Twitter, blog ppsts, . press releases, and e-newsletters as vehicles to promote the City's relevant tourism activities, events and festivals and tourism businesses happenings. 9. Support the City's efforts to attract t visitors to local events by acting as a sourcing partner to help secure vendors as well as social media and PR support. 10. Staff and operate a Visitor Center kiosk at Westfield Southcenter that provides visitors and area residents with information about Tukwila merchants, activities, upcoming events, and information pertaining to the surrounding area. The Visitor Center will be open seven days a week with extended hours; closed on some major holidays. 11. Produce an Annual Report and present report to the City Lodging Tax Advisory Committee, City Council, or other meetings, if requested by the City. CA Revised 1-2013 M. Page 5of7 2016 Return on Investment 2016 Seattle Southside RTA-*s Measurable Outcomes: Website 4J8,270* unique msds resulting /nI62bI2 hotel reservations s$97G average party spend" = $158,709,312 estimated direct spend Group Sales: 11781 room nights x $412 per dam= $4,111,886 estimated direct spend Shuttle Riders: 25312ridezs'x$172ovenagespend= $4,353,664 estimated direct spend VC Walk-in Hotel 282 room nights x$412 per day* = $115,772 estimated direct spend Commission: $9,459 Total Estimated Direct Visitor Spend $4,1680850 Budget *H2R Research Online Digital Conversion Study After completing a website conversion study conducted by H211 research (a3m party research finn), the RTAlearned previous nepordngunconversionou1connesforthevvebsiteand online marketing strategies has been significantly under reported. it is estimated 34% of unique visitors to the website convert into an overnight trip in paid accommodations within the first 12 months. Furthermore, in previous Rol calculation, conversions from visitors who requested a visitor packet were included in theRD|caho|ation.ThisconvendonstudvmmsaboconductedbvH2Rreseorchbefore1hedigbe|oonverskznstudx (54% of people who requested Visitor information packet, converted into an overnight trip). After completing the vvebsite conversion study, a decision was made to not include the visitor packet conversion rate because most ofthe people who request visitor packets find Seattle Southside through online marketing tactics. The RTA invests a much smaller percent of its marketing budget on print advertising. One may assume most visitor requests would be included or counted within the new online digital conversion study and the intent is to avoid double counting "Dean Runyan Travel Impacts Report 2016p uH21? Shuttle Conversion Study (Anyone who spent less than $Bor anyone who spent more than $1,000 were not included in the resuks) Respectfolly submitted hs Katherine Kertzmari) Prp/S'ident/CEO Date Seattle Southside Regional Tourism Authority /' Page 2 of 2 I 2016 Museum of Flight Year End Metrics, Estimated Actuals As a direct result of your proposed tourism-related service, provide an estimate of: a. Overall attendance at your proposed event/activity/facility 630,800 b. Number of people who will travel fewer than 50 miles for your 356,285 event/activity c. Number of people who will travel more than 50 miles for your 274,515 event/activity d. Of the people who travel more than 50 miles, the number of people 125,575 who will travel from another country or state e. of the people who travel more than 50 miles, the number of people 10,500 who will stay overnight in Tukwila. f. Of the people staying overnight, the number of people who will stay in 4,750 PAID accommodations (hotel/motel/bed-breakfast) in Tukwila. g. Number of paid lodging room nights resulting from your proposed 6,650 event/ activity/facility (for example: 25 paid rooms on Friday and 50 paid rooms on Saturday = 75 paid lodging room nights) F.*R 2016 Museum of Flight Scope of Services 1. As needed, contractor shall refer visitors and convention planners to Seattle Southside Regional Tourism Authority (SSRTA), a destination marketing organization for the City, for assistance with lodging, restaurants, attractions, transportation companies, etc. or directly to the City. 2. Contractor will encourage 3rd party organizers holding events at the Museum to utilize Seattle Southside (Tukwila, SeaTac, and Des Moines) hotels. Contractor will, when appropriate, provide 3'd party organizers a one page promotional flyer as an attachment to its rental contracts. The content of the flyer will be mutually agreed upon by the City and the Museum. 3. The Museum will invite City staff and SSRTA staff members to present to Museum staff and/or volunteers to SSRTA guest relations program in order to ensure staff and/or volunteers help promote tourism in the City in partnership and through the City and SSRTA. 4. The Museum will work with the City's partner, SSRTA, to create vacation packages directed toward overnight guests. 5. The Museum will seek public relations opportunities to recognize the City in press releases, posters, etc. 6. The Museum will include the City in any donor listings. 7. The Museum will publish an article in a 2016 issue of Aloft magazine (read by over 50,000 people) about the City of Tukwila. The article could include a discussion about things to do outside of the Museum on visits to the City, dining options, and/or stories of interests as well as highlighting the Museum — Tukwila partnership. The City will have the opportunity to provide input to the content of the article. 8. The Museum shall contribute an article to one edition of the City's section of the Tukwila Reporter or Hazelnut (as deemed most appropriate by the City) about the partnership and corresponding economic impacts. The insertion shall include a redeemable Museum coupon for City residents. 9. As deemed most appropriate by the Museum, use the #Tukwila, #CityofTukwila, or the name "Tukwila" in social media posts on Facebook, Twitter, Google+ and/or Instagram. Total Value: $5,000 10. The City shall be listed as a sponsor for the Aviation Pavilion Grand Opening /Father's Day Event. As a sponsor the City shall have the following benefits: a. Dedicated booth next to the aircraft of your choice on Saturday, June 18th. The booth can feature discounts to local stores, information about things to do, information on hotels, and other collateral and products from companies located in Tukwila. b. City logo on schedule of events collateral for the grand opening weekend (June 25th) CA Revised 1-2013 Page 6 of 9 L-* I . c. Signage and exposure in the Aviation Pavilion through July 13tH . Total Value $10,000 11. The City shall be the presenting sponsor for the Jet Blast Bash/Seafair Activities on August 61h and 71h. As the presenting sponsor the City shall have the following benefits: a. Acknowledgment on the Museum's Jet Blast Bash webpage with linked logo. b. A prime dedicated 10' by 10' tent with 6' tables for giveaways, information, and/or for hospitality. Museum understands the City will use its booth to promote other businesses in the City or make the booth available to SSRTA. c. Photo booth opportunity at VIP viewing party with 1 <3 City of Tukwila (or similar props) included and opportunity for guests to take home their photos. d. Minimum of five social media cross promotion posts leading up to and during the event. City can use the cross promotions to promote activities, dining, shopping, and hotels in Tukwila. e. Opportunity to put promotional items in VIP guest goodie bags. Promotional items could be discounts and coupons for activities, dining, shopping, and/or hotels in Tukwila. Total Value $10,000 12. The City shall be listed as the presenting sponsor for the "Museum of Fright Family Halloween Event." As the presenting sponsor the City shall have the following benefits: a. Acknowledgment on the Museum of Fright webpage with linked logo. b. Minimum of five social media cross promotion posts leading up to and during the event. c. Dedicated table space to provide-information and giveaways about City Hospitality resources. Total Value $5,000 13. The City shall be listed as the presenting sponsor for the "Santa Fly In" on December 3rd or 101h As the presenting sponsor the City shall have the following benefits: a. Acknowledgment on the Santa Fly In webpage with linked logo. b. Minimum of five social media cross promotion posts leading up to and during the event. c. Dedicated table space to provide information and giveaways about City Hospitality resources. Total Value $5,000 CA Revised 1-2013 Page 7 of 9 M. 2016 Starfire Sports Year End Metrics, Estimated Actuals As a direct result of your proposed tourism-related service, provide an estimate of: a. Overall attendance at your proposed event /activity /facility 1,200,000 b. Number of people who will travel fewer than 50 miles for your 104,500 event/activity c. Number of people who will travel more than 50 miles for your 5,500+ event/activity d. Of the people who travel more than 50 miles, the number of people 12% who will travel from another country or state e. Of the people who travel more than 50 miles, the number of people 3,850+ who will stay overnight in Tukwila. f. Of the people staying overnight, the number of people who will stay in 3,850+ PAID accommodations (hotel/motel/bed-breakfast) in Tukwila. g. Number of paid lodging room nights resulting from your proposed 3,500+ SF event/ activity/facility (for example: 25 paid rooms on Friday and 50 Tournaments paid rooms on Saturday = 75 paid lodging room nights) only. With 39 other events with traveling teams total averaged out to over 10,000 we Emlslwt-�� Starfire 2016 Scope of Services General: Contractor shall organize, promote and facilitate tournaments, leagues and events at Starfire Sports Complex with the goal of attracting over 10,000 overnight hotel/motel room nights and 1.3 million annual visitors (not unique visitors) in a collaborative working relationship with the City of Tukwila. The purpose of this agreement is for the tracking of hotel bookings, promotions and marketing. 1. As needed, contractor shall refer teams and event directors directly to Seattle Southside Regional Tourism Authority (SSRTA), a destination marketing organization for the City, for assistance with lodging, restaurants, attractions, transportation companies, etc. or directly to the City. 2. Contractor will encourage and, where possible, require other 3`d party organizers holding tournaments and events at Starfire to utilize Seattle Southside (Tukwila, SeaTac, and Des Moines) lodging businesses. Contractor will provide 3rd party organizers a one page promotional flyer as an attachment (to be provided by the City) to its rental agreements. 3. Contractor shall provide a prominently placed City of Tukwila logo to the sponsor section of the landing page of www.starfiresports.com website. 4. Contractor will promote City of Tukwila attractions and activities through its marketing department, league information, and tournament relations via links in email signatures and information in event documents. Information may be regarding non-city activities. 5. Contractor and City shall work in conjunction to provide content in the regular e-newsletters, from Starfire Sports about Tukwila attractions and activities. 6. In all collateral, press releases, medias, etc. where a location is mentioned, contractor shall always identify the location of Starfire as being located in "Tukwila." 7. Provide a minimum of four social media post per month promoting activities, dining, shopping, and/or hotels in the City. Content to be provided by the City and approved by Contractor. 8. As deemed most appropriate by Contractor, use the #Tukwila or the name "Tukwila" in social media posts on Facebook, Twitter, Google+ and/or Instagram. CA Revised 1-2013 Page 6 of 8 2016 City of Tukwila, General Administration Year End Metrics, Estimated Actuals As a direct result of your proposed tourism-related service, provide an estimate of: a. Overall attendance at your proposed event/activity/facility 0 b. Number of people who will travel fewer than 50 miles for your 0 c. Number of people who will travel more than 50 miles for your 0 d. Of the people who travel more than 50 miles, the number of people 0 who will travel from another country or state e. Of the people who travel more than 50 miles, the number of people 0 who will stay overnight in Tukwila. f. Of the people staying overnight, the number of people who will stay in 0 PAID accommodations (hotel/motel/bed-breakfast) in Tukwila. g. Number of paid lodging room nights resulting from your proposed 0 event/ activity/facility (for example: 25 paid rooms on Friday and 50 paid rooms on Saturday = 75 paid lodging room nights) Note, the General Administration funding is used to support the administration of the lodging tax funds, Lodging Tax Advisory Committee, and oversight of contractors awarded lodging tax funds. City of Tukwila, Day Marketing Year End Metrics, Estimated Actua|a As a direct result of your proposed tourism-related service, provide an estimate of: a. Overall attendance at your proposed event/activity/facility 0 b. Number of people who will travel fewer than 50 miles for your 0 c. Number of people who will travel more than 50 miles for your 0 d. Of the people who travel more than 50 miles, the number of people 0 who will travel from another country or state e. Of the people who travel more than 50 miles, the number of people 0 who will stay overnight in Tukwila. f. Of the people staying overnight, the number of people who will stay in 0 PAID accommodations (hotel/motel/bed-breakfast) in Tukwila. g. Number of paid lodging room nights resulting from your proposed 0 event/ activity/facility (for example: 25 paid rooms on Friday and 50 paid rooms on Saturday = 75 paid lodging room nights) Note, the development of the day marketing brand is ongoing and is scheduled to be completed in the summer of 2017. None of the awarded lodging tax funds were expended in 2016. 2016 City of Tukwila, Sounders FC Send Off Year End Metrics, Estimated Actuals As a direct result of your proposed tourism-related service, provide an estimate of: a. Overall attendance at your proposed event/activity/facility 200 b. Number of people who will travel fewer than 50 miles for your 190 event/activity c. Number of people who will travel more than 50 miles for your 10 event/activity d. Of the people who travel more than 50 miles, the number of people 0 who will travel from another country or state e. Of the people who travel more than 50 miles, the number of people 0 who will stay overnight in Tukwila. f. Of the people staying overnight, the number of people who will stay in 0 PAID accommodations (hotel/motel/bed-breakfast) in Tukwila. g. Number of paid lodging room nights resulting from your proposed 0 event/ activity/facility (for example: 25 paid rooms on Friday and 50 paid rooms on Saturday = 75 paid lodging room nights) 93