HomeMy WebLinkAboutCOW 2017-03-27 Item 3B - Powerpoint Presentation Shown at Meeting - 2016 Lodging Tax Report1
2016 LODGING TAX REPORT
MARCH 27, 2017
Office of the Mayor
Lodging Tax
JML
❑ 1 % charge of certain eligible
hotel /motel stays in the City of Tukwila.
n State Law limits how the funds can be
used to tourism promotion. "Heads in
beds" and /or "feet on the street."
❑ Two step approval process, involving the
Lodging Tax Advisory Committee and
City Council.
3
Lodging Tax Funds
JML
n Tukwila can use lodging tax funds for
tourism promotion, including capital
projects intended to promote tourism in
the City.
501(c)(3) and (6) can use funds for
operations and marketing.
4
Lodging Tax
A
n Background
Until 2015 lodging tax fund program and
lodging tax committee were overseen by
Seattle Southside Visitor Services (SSVS).
2015 staff reallocation occurred.
Tukwila no longer oversees Seattle
Southside. Oversight of lodging tax funds
moved to Economic Development.
2016 Lodging Tax Collection
Ilk
Lodging Tax Collection
Li 2016 Actual Collections: $71 1,000.
❑ 1 2.8% higher than forecasted.
Lodging Tax Expenditures
Li Projected Expenditures: $427,983.
1
Ending Fund Balance
$710,707 $714,946 $575,845 $623,120 $906,875
*Projected
7
Lodging Tax
A
n 2016 Funding Awards
Seattle Southside Regional Tourism
Authority
Starfire Sports
Museum of Flight
City of Tukwila (3)
S/1I 1 _
SOUTHSIDE !i �
Regional Tourism Authority
Seattle Southside Regional Tourism Authority
❑ $337,500 (ILA Amount)
SSRTA is responsible for marketing the cities of
Tukwila, SeaTac, Des Moines under the "Seattle
Southside" brand.
❑ Lodging funds is combined with TPA fee.
$35,000 for general marketing and
sponsorships.
THE
MUSEUM
OF FLIGHT
Museum of Flight
$35,000 in funding.
Sponsorship and marketing.
Li 630,000 total attendees.
❑ Over 6,500 room nights generated.
Museum of Flight, Aviation Pavilion
Thank you
to our sponsors!
WIN G MANI
gLAsrasEr-zAil&- ADELTA
INNOVATOR
E2G-CCESS
PEET SOUND
BUSINESS JOURNAL
VISIONARY
THE
COMMERCE
BANK
DervlsWright
TremalnelLP
JoEN F THRONE & CO.
PERKINS cale
Elbank
ADVENTURER
Charles Smith Wines Deloitte
Jameson Babbitt Stites
& Lombard PLLC
Museum of Flight, Jet Blast Bash
Museum of Flight, Santa Fly In
Museum of Fright
•
� tar,re
SPORTS
Starfire
$25,000 in funding.
1.2 million total attendees.
11 Between 3,500 to 10,000 room nights generated.
❑ Third party marketing.
n City Identification.
Starfire
AEI
Starfire
City of Tukwila, General Administration
D $40,500 approved ($38,51 1 actual).
11 Indirect Cost Allocation
Transfer to general fund.
❑ Other costs.
City of Tukwila, Sounders FC
JML
n $30,000 Approved ($3,833 actual).
11 Initially hoped to do two events, pre
and post MLS Cup.
City of Tukwila, Sounders FC Send Off
JIM
City of Tukwila, Sounders FC Send Off
City of Tukwila, Day Marketing
$90,000 approved
(no expenses in 2016).
Focus is on creating a
brand for day visitors
focused on the
Southcenter area.
25
City of Tukwila, Day Marketing
n Meetings with over 40 stakeholders;
Surveys just recently closed;
Destination Assessment (Secret Shopper); and
❑ First meeting of the Brand Advisory Committee
❑ Council check in scheduled for April 17th.
2017 Preview
Third Party Applications
City of Tukwila Funding Requests
2017 Preview
SEATTLE ihm
SOUTHSIDE
Regional Tourism Authority
•
4\Starigr
THE
MUSEUM
OF FLIGHT
28
City of Tukwila, Preview (Potential)
❑ General Administration
11 Southcenter 50th Anniversary
❑ Combating the "dangerous Tukwila"
misinformation
❑ Sounder, S2 Family Fun Days
❑ Southcenter Block Party
❑ Farmers Market /International Market
Exploration
City of Tukwila, Day Marketing
Next Phase (could include):
Creation and Implementation of a Marketing Plan
for day visitors.
❑ Identify and explore tourism capital facilities
!'" Tukwila Pond
o Trail Upgrades and Improvements
LI Social Media Presence
ni Banners and Place Making
❑ Other
3
Website Unique Visitors
■
Hotel reservations from website vi .
Website, Estimate Direct Spend
Orbitz Bookings, Estimated Direct Spend:
Group Sales, Estimated Direct Spend:
Shuttle Riders, Estimated Direct Spend:
Visitor Inquires, Estimated Direct S.
Commissions:
Total Estimated Direct Spen
9,929 reservations
$9,452,51 8
$364,212
$4,1 1,886
$4,433,816
$12,875,752
162,612 reservations
$158,709,312
$4,111,886
$4,353,664
$34,974 $155,772
$9,459
$31,281,858 $167,300,093
$1,460,503 $4,168,850
$21.41 $40.13