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HomeMy WebLinkAboutLTAC 2017-02-28 MinutesCity of Tukwila Allan Ekberg, Mayor Mayor's Office - David Cline, City Administrator MEETING MINUTES Lodging Tax Advisory Committee 1:00 p.m., Tuesday, February 28, 2017 Starfire Sports Complex 14800 Starfire Sports Way, Tukwila, WA 98188 Committee Members Present CM Kathy Hougardy, Chair, Jim Davis, Owen Leinbach, Ben Oliver, Becky Smith, Daniel Lee, Ashley Messmer Committee Members Absent Miesa Berry, Jamie Randall City Staff Economic Development Administrator Derek Speck, Business Relations Manager Brandon Miles, Parks and Recreation Manager Dave Johnson, Executive Coordinator Cheryl Thompson, Economic Development Intern Benton Coblentz Other Attendees Andrea Reay, Seattle Southside Chamber of Commerce, Lisa Schwartz and Ashley Comar, Seattle Southside Regional Tourism Authority Councilmember Hougardy called the meeting to order at 1:06 p.m. Welcome and Introductions Councilmember Hougardy welcomed attendees and each person introduced themselves. Approval of Agenda —Agenda was approved by a 7 -0 vote Approval of Minutes — Minutes of the December 16, 2016 meeting were approved by a 7 -0 vote Revenue Update (Sales, Lodging, Parking, and Admission) Business Relations Manager Brandon Miles provided a revenue update. Taxable Retail Sales at $2.16 B; 2016 decreased 1.34% from 2015 Admissions Tax at $11.62 M; 2016 decreased 7.31% from 2015 Parking Tax $205K; 2016 increased 5.99% from 2015 Lodging Tax Collected $711K; 2016 increased 4.89% from 2015 Current Fund Balance: $884,675 Tukwila City Hall • 6200 Southcenter Boulevard • Tukwila, WA 98188 • 206 - 433 -1800 • Website: TukwilaWA.gov LTAC February 28, 2017 Minutes Page 2 SSRTA Update Ashley Comar and Lisa Schwartz of the Seattle Southside Regional Tourism Authority provided an update. They have completed their 2016 -2021 Strategic Plan. Their marketing theme is Seattle's Backyard. They are currently redesigning their Vacation Planner /Dining Guide and it will be available in hardcopy and digitally in March 2017. They are in the midst of a website redesign that will include advertising scheduled to launch in May 2017. Combatting "Dangerous Tukwila" Business Relations Manager Brandon Miles requested feedback on whether the Committee would be interested in designating Lodging Tax funds to broaden the City's media campaign to combat the misinformation reported by Safewise each year that Tukwila is one of the "most dangerous cities" in the United States. The City has currently allocated $10,000 to develop a media campaign to disprove the Safewise report. There was support for the City bringing forward an application to allocate Lodging Tax funds to broaden the scope of the media campaign. of Tukwila Public Art Audit Parks and Recreation Manager Dave Johnson the Arts Commission will be sending out a Request for Proposal for the development of an Arts Plan and they are seeking community members to participate in reviewing the proposals and would like a member from the Committee to participate. It would require a 1— 2 day commitment. Anyone interested should let Brandon know. Day Marketing Update Business Relations Manager Brandon Miles provided an update on the Day Marketing campaign. Surveys are in the process of being deployed. Bill Baker will be here in April. Target completion is August /September 2017. 2017 Lodging Tax Advisory Work Plan Business Relations Manager Brandon Miles reviewed the process for applying for the use of Lodging Tax funds and review of the applications. The deadline to submit an application is by the 101h day of month to be considered at the monthly committee meeting. Organizations that have expressed interest in applying are the City of Tukwila, the Museum of Flight, Starfire Sports and Seattle Southside Regional Tourism Authority. Roundtable Councilmember Hougardy mentioned SB5827 which would redefine tourists as traveling over 50 miles AND include an overnight stay. The Committee discussed potential impacts if the bill passed and there was a mixed response. Becky Smith reported on Westfield Southcenter having top sales Jim Davis mentioned Washington Place opening later this year. Phone: 206 -433 -1800 • Email: Mayor @TukwilaWA.gov • Website: TukwilaWA.gov LTAC February 28, 2017 Minutes Page 3 Ashley Messmer shared that the Museum of Flight will be hosting Space Fest and will be opening the Destination Moon Exhibit in 2019. Meeting adjourned at 2:57 p.m. Phone: 206 -433 -1800 • Email: Mayor @TukwilaWA.gov • Website: TukwilaWA.gov