HomeMy WebLinkAboutCDN 2017-05-08 COMPLETE AGENDA PACKETCity of Tukwila
Community Development &
Neighborhoods Committee
O Kathy Hougardy, Chair
O Verna Seal
O Kate Kruller
AGENDA
MONDAY, MAY 8, 2017 — 5:30 PM
HAZELNUT CONFERENCE ROOM
(At east entrance of City Hall)
Distribution:
Recommended Action
K. Hougardy
Mayor Ekberg
V. Seal
D. Cline
K. Kruller
C. 071aherty
D. Robertson
L. Humphrey
Item
Recommended Action
Page
1. PRESENTATION(S)
2. BUSINESS AGENDA
a. 2018 CDBG (Community Development Block Grant)
a. Forward to 5/15 Consent
Pg.i
application for Minor Home Repair Program.
Agenda.
Evelyn Boykan, Human Services Program Manager
b. Applications for lodging tax funds.
b. Forward to 5/22 C.O.W.
Pg.13
Brandon Miles, Business Relations Manager
and 6/5 Regular Mtg.
c. A "brand" concept for day marketing.
c. Forward to 5/22 C.O.W.
Pg.97
Brandon Miles, Business Relations Manager
and 6/5 Regular Mtg.
d. Update on housing policy work session.
d. Information only.
Pg.105
Nora Gierloff, Deputy Community Development Director
3. ANNOUNCEMENTS
4. MISCELLANEOUS
Next Scheduled Meeting: Monday, May 22, 2017
SThe City of Tukwila strives to accommodate individuals with disabilities.
Please contact the City Clerk's Office at 206 - 433 -1800 (TukwilaCityClerk @TukwilaWA.gov) for assistance.
City of Tukwila
Allan Ekberg, Mayor
INFORK�������U���U ����������
MATIONAL n��n����� u�u��nmn*��xn���x�����u�x
TO: Community Development and Neighborhoods
FROM: EvieBpy&an' Human Services Manager
[|C: Mayor Ekberg
DATE: May 5.2017
SUBJECT: Authorization to submit C[JBG Application for Minor Home Repair 2018
ISSUE
King County must receive 8 Mayor's signed application, as authorized by the City Council, for
the annual application to King County for Federal Community Development Block Grants. The
due date iSOO later than May 31,2O17. These funds target the Tukwila Minor Home Repair
pPJg[8[D. For 2018. we pnJpOS8 COOtiDUiOg to S8[V8 as the fiscal administrator for DliOOr home
repair in the cities of Tukwila, Ge8T@C. Des MOiO8S. and Covington. This pn]QrarD successfully
assists low and moderate iDCODle h0OleOvVOerS in maintaining their homes. We are applying for
$125.00O for the 4cities.
The Office of Human Services has been administering this program in-house since 2005. In
2016 our contractors served 21 unduplicated Tukwila households with 120 hours of labor.
While we are still spending on 2016 dollars, we expect to receive 8 contract this fall for 2O17
dollars. TUkwi|a's current budget for this program is $125'O0U for the entire program with
$28'500 for Tukwila.
DISCUSSION
This application competes county wide with other capital, federal applications from both cities
and non-profit agencies. Tukwila sits at the table to nyoonnrnand capital projects, but of course
cannot vote OO their own application.
The program iS managed by the Human Services Manager who plans to retire inJune.
Although Cle City does not contribute City general fund dollars directly to the program, the City
provides in-kind contribution Of staff time. This time ranges from 10-2096 depending OO the f|OVv
Of referrals, and the time needed to repair quarterly reports. With the turnover iOHuman
Services staff, the City's submission Ofthe grant indicates intention tO follow through with the
program. If the City chooses not to participate there should be discussion before submission of
the application.
RECOMMENDATION
We seek Council support for this application and request consideration for placement on the
Consent Agenda 3t the May 15m Regular Meeting.
ATTACHMENTS
Part | Application— The full application isiOprocess.
Letter OfCertification
2
'M King County
King County, WA
Department of Community and Human Services
DCHS- HCD- CD_53117 CDBG Capital Funds
5/31/2017 deadline
Email This Prerviow Save as PDF Print, Close Window AA, V
City of Tukwila
Tukwila, SeaTac, Covington Des Moines Minor Home Repair Program
USD$ 125,000.00 Requested
USD$ 100,000 Secondary amount $
Project Contact
Evie Boykan
Tel: 206- 433 -7180
Additional Contacts
stacy.hansen @tukwilawa.gov
Pre - Application
City of Tukwila
6200 Southcenter Blvd
Tukwila, WA 98188
City Administrator
David Cline
_L ...... .........
Telephone206- 433 -1800
Fax 206 - 433 -7191
Web www.tukwilawa.gov
Some answers will not be presented because they are not part of the selected group of questions based on the answer to #2.
Project Location
1. Please provide the exact Address of where the project is located (not the agency address)
preferred format: address, city, state, zip. If the location is a intersection please find the closest address. Upload document and identify as 000.1
King County t -Map Depicting Location; Form 200.1 Photos; Form 200.2 Site Plan
The program will take place in the jurisdictional boundaries of the cities of Tukwila, SeaTac, Covington and Des Moines. The zipcodes covered include
98148, 98168, 98178, 98188 and 98198. Single family homeowners who have lived in their homes for one year and who meet income eligibility are
eligible for the program depending on the nature of the work that needs to be done.
Project Category
2. What category does your project fit into?
Upload Supporting Documentation as applicable. Non - Profits and Special Districts, see document requirements - 100.1 thru 100.7
F Community Facility
r.... Public Improvements
i Parks
(' Microenterprise
✓ Minor Home Repair
F Housing
( Human Services
€..... Other:
3. What type of activity is involved?
Check all that apply. If you checked Acquisition, upload document 700.1- Questions Regarding the Acquisition (Uniform Relocation Act).
C_.. Acquisition
✓ Rehabilitation
✓ Construction
( Services
Population Served
3
4. How will the project's eligibility for CDBG funding be established?
If Area Benefit, contact Eric Jensen to complete 800.1 Census Data. If Limited Clientele, upload appropriate documentation demonstrating
determination of eligibility. All Applicants - Upload document identified as 000.3—Map of Service Delivery Area
Area Benefit (Include map of service area in uploaded documents)
✓ Limited Clientele (include form used to document income in document upload section).
E Presumed Benefit Eligible (severely disabled adults, abused children, battered spouses, homeless, elderly over 62 years of age)
Elimination of Slum /blight (spot basis)
F Survey -- Conducted per HUD Regulations
Project Description
5. Provide a brief overview of the project and speak specifically how Consortium CDBG funds will be used.
CDBG funds will be used to rehabilitate and provide health and safety oriented work for low to moderate income homeowner occupied housing to
preserve affordable housing units. The funds pay for repair and rehab in electrical, plumbing and other trades.
Project Funding
6. Provide background and explanation of fund sources and status of other funding pursued and committed for this project, i.e.
what other grant /fund sources have you submitted applications?
What funds have been committed and is there a time expiration for those funds. Are any of the 'Other' funds from a federal source?
The success of the program depends on the in -kind contribution of staffing from the respective cities that are involved in administering this program.
With the exception of the City of Des Moines, who bills for their staff time, the staff from the other cities contribute their time to screen clients, hire and
pay contractors and administer the full program in their jurisdiction. No other federal funds or municipal funds are used for this purpose. We do try to
leverage other programs such as Rebuilding Together Seattle, King County Housing Authority Weatherization program and Habitat for Humanity.
7. What public participation has been held or do you anticipate holding during the course of the Pre - application and RFP process
regarding this funding request?
The proposed project will be reviewed by City Council committees and the full Council. All Council meetings are advertised and open to the public.
Public participation also takes the form of client satisfaction surveys which are completed annually.
Organization
8. Describe how long your agency as offered the services associated with the project. Present agency's capabilities, number and
characteristics of clients served, and required licenses to operate.
Upload required document identified as 100.3 List of Agency Board Members; 100.4 Current Bylaws and Articles of Incorporation; 100.5
Organization Chart; 100.8 Agency Recent Audit and /or General Ledger and Balance Sheet for 2015.
The Human Services Manager has operated this program with CDBG funds since 2005. Over 1600 residents are annually served by the Human
Services Division in addition to a wide range of municipal services that are available.
9. Services: Describe the specific service(s) or need your program is designed to meet.
Quantify this need, using local or regional data that confirm or describe the problem or need. How much of the need are you currently serving?
43% of Tukwila's housing stock, or 3,335 owner occupied units exist in Tukwila. The majority of the single family housing stock in the 4 cities involved
in this program were built prior to 1978. With the low to moderate income dominance in our cities, there is an on -going need for repair and maintenance
work to protect and preserve the viability of this housing stock. Low mod populations ranges from 25% in the City of Covington to 64% in the City of
Tukwila. Free and reduced lunch figures in our respective school districts, and food insufficiency data reveal the indicators of poverty. Nearly 40% of
Tukwila residents are cost burdened, paying more than one half of their income for housing costs. We continue to see 25 % of our population using
the food bank and DSHS services. Based on what we know about our housing stock we expect that we are serving about 10% of the need. In
SeaTac, 17% of the population lives at or below the poverty level. Rehab and maintenance issues such as plumbing, electrical, and hvac are often
deferred by our homeowners due to the limited incomes they have. We are seeing primarily elderly homeowners that are on very fixed incomes, or
adults on disability income. The majority of the homeowners served are under 50% of median income.
10. What other activities does the agency perform -- how will the proposed program be delineated from other programs offered
and /or services?
Basic municipal services such as fire, police, public works, planning and recreation are available to our residential and business community. This
program is unique within the City, as there is no other government service that addresses housing repair.
11. ELIGIBILITY: How do you determine eligibility (income screening, location of residence, eligibility in other government
programs? Are you familiar with current CDBG income screening requirements?
Applicants will be required to provide a copy of the tool used for client intake process as an attachment to the application phase. Upload document
identified as 100.6 Intake Tool Used to Qualify Eligibility
As we have managed the program singe 2005, we are very familiar with income screening, identifying residency and eligibility for social and health
services. With our referrals from the Fire department, Code Enforcement, Senior programs, and with the knowledge of community demographics, we
are well familiar with the housing needs in the community. We use a pre approved screening tool to document the household income. Each household
submits evidence of their income and a unique file is set up. When screening for other services such as utility assistance, we inquire whether the
household may qualify for the housing repair program, and are then able to assess the client to see if there is work that we can accomplish to improve
their housing stability.
Provide 1ia4 °a e st €tnnuc d mlh,, *isJcnes for cornple "btie n of your project.
< ,(1G of hl . >.,e ., ;;�..
0
13. Program Oriented Milestones: provide the date range for the quarters represented for service delivery.
Microenterprise: Upload required document identified as 500.3; Minor Home Repair: Upload required document identified as 600.2
Construction and marketing start as soon as a contract is awarded. Typically there are no delays in service delivery unless a contractor is not
available.
14. Do you anticipate electing to charge the permissible Indirect cost rate allowed by §200.414 (f) Indirect (F&A) costs. See
"Requirements Section " in Program Summary for reference and context
Indicate either "Yes -- provide an explanation of the status of an Indirect Cost Plan ", drafting_ being reviewed approval underway or "No
- we decline to take advantage of the option to charge an indirect cost rate."
No we decline to take advantage of the option to charge an indirect cost rate.
5 `I lw° REP dwr , , nW pro t de gmnt e pporwraitie,.i rn ,Ears c atcgo;y. Prerrase vitik the King County DC HS i1ou sung and f:OMmunity
Da ,dealo�: tmrml ryrts b i� , tc grant r.risl. ortur00e s h� this, r.aN,., gvsKy that adr,1lM be, posted,
Documents Requested * Required? Attached Documents
000.1_ All Applicants: I -Map depicting project location and ✓ Mop
-Lrru�t�
surrounding area information.
000.2_ Pre -App Phase - Consortium Service Delivery Data.
Applies to ALL Applicants
000.3_ All Applicants - Map with a line depicting area of Service
Delivery. If all King County or sub - regional delivery indicate the
region on the map.
100.1_Pre- Application Phase - Non - Profit IRS Letter of
Designation
100.3_Pre -App Phase: Non- Profit/Special Districts: Current List
of Agency Board Members with term and expiration dates
noted.
c° r�<af sad2re
100.4_Pre -App Phase: Non- Profit/Special Districts: Current
Bylaws and Articles of Incorporation
100.6_Programs /Services: Upload Agency's Tool used for
Client Intake process
100.8_ Agency Audit and /or General Ledger and Financials for
2015.
200.1_ Environmental Review Site Photos
800.1 Census Data supporting Low Moderate - Income Area
Benefit. Documentation should include Census Tract; Block
Group information that fit within the Service Delivery Area
identified in 000.3.
700.1 Q.3—Acquisition (If applicable) Relocation questions
concerning the acquisition.
r a a ��Ict; i r rr 1aaie;
Application Questions
✓ 0 00( 2 ;3e rrV{Cr3 d {e 'iye rb a re,R:7,
✓ Ol "s() rra s c;xf s ry c e, d li .a?:!ry.
✓ 1001 f D lR' letter
✓ rµw:aii rtafit cS =;trir;t:
✓
00 4 E �i a� ._;rr7r�J Artirlr , of . ?jltlt;!
✓ 100.6- chant in'.c ke,
✓ 1 C)G'_.;j City';z ssu�9it
✓ >,()(J :1 at 6 ?hi (ca SGie s,_a c c;;ific and no identified at this
firm,
800,1 C tc sus i::t;;ata
✓ At;cetti�siiirxri
Some answers will not be presented because they are not part of the selected group of questions based on the answer to #1.
Project Category
1. What category does your project fit into?
Community Facility
1.. -. Infrastructure Improvements
�,..W Parks
Microenterprise
✓ Minor Home Repair
F" Other, please explain:
Project Description and Background
5
2. ALL: Discuss the scope and magnitude of the problem or need your project is designed to address. Quantify this need using
local, sub - regional or regional data.
The housing stock in the cities for whom this application was designed is old and deteriorating. Given the economic circumstance of our populations,
many homeowners cannot perform the maintenance or repairs to keep the homes in good conditions. Since we have had years of running this
program we know that the majority of homeowners are extremely to very low income. Twenty -five percent of our residents experience poverty and
that same percentage use 1 or more DSHS services. 73% of the single family homes in Tukwila were built before 1970. The rate of foreclosure is
14.1 %, which is triple the nation -wide rate of 4.2 %. 38% of residents are burdened by housing costs. Median value of the owner - occupied housing
units are less than King County, and the median household income is $43,333 below that of King County as a whole. We expect that we are serving
about 10 %of the need. For some of our homeowners, this program is the only repair program that they may qualify for.
3. ALL: Describe how the project /program is accessible as it relates to the following: 1) transportation, 2) immediacy of services
(waiting list ?) and 3) reaching isolated individuals.
Homeowners are served on a first come first served basis with health and safety issues prioritized. Isolated individuals are identified through the
collaboration that takes place across city departments. This includes referrals made by code enforcement, fire and police, recreation staff, concerned
neighbors and local faith based organizations. Our communications department provides us with multiple tools through print, social media to help
publicize our services. Waiting lists are rare, although the demands of the contractors can sometime cause some minor delays in service. Each city
develops their own methods of identifying clients and marketing the program. Several staff from the respective cities are involved in day to day human
services information and referral, so this program becomes another opportunity to meet the housing stability needs of the population.
4. ALL: Can your project or program be funded at a reduced level? If yes, indicate the minimum amount needed to make the project
viable. Indicate what change(s) would be made to the scope of the project to address the reduction in funds?
The program can be funded at a reduced level. If that were to happen less households would be served and certain jobs that weren't urgent might be
restricted. Repairs continue to cost more as deferred maintenance occurs with our low income homeowners. We would also try to leverage programs
such as the Housing Authority's weatherization program, Rebuilding Together Seattle and Habitat for Humanity. The minimum level to operate the
program would be $100,000.
,r�r,_ntHy ,r;rreai Buijdime y tvchrihJues rymcen brri! ;rtes.} ma2crrarLar, r >ra,�t;cd ,,� {frere'rrf, d yrP(aa).rrrcd p €Flrar�.,r €; �,¢aPPh,P.aa tta�ttt wilt be used in
,trci iron and ti on .,j term u,:e for r : -nevgy c anse.¢ r at,cm
G, i;;rc, €fy any t rre,%un Code Of Safety arit iations. vy €ku upd atiorp any oS Idte* sy. tems(s realize cost r�ar' e rmr:r`gy savings within sa
.,nrr<Rka c hrr t d �,O, pk',.aso er fAain - inciu de, the e st €rnate.cs fsayaf a;, e period (in terms eat y as "s rya Dt'her time frame).
c C41,,ikYil.liWF Y F Aar iR.91 Y` Dosacribe what pian erxr tray° ,ar,firc ns that are being considered is, Gory ina¢ee .fkja6es identified
ns,,g rrd hng rh `: far trty Condition. Example: now roof, try €aair . tops, sidewalks, cxtorirar itaiening,
Y i ti" Cr, ,.0 I``( Change of Use and Security IrrrtrurTte nis are a r;. quirs Trent. Review, k',in and up[oad certification
av P ,tasNnrd cU rTe.z €r ,reaYs "' rrt agency c,rx�etraxi r.,e„rtise r9th d ur6tru6 awara.
CAP 9 frl,, g IYtk3E f S: Describe, the scrape in i�dratfak vamp spia,aarify tbea, sizes ref tree preject (SF1LF - if aappflcatlalc). Engineer's or Architect's
e.:,fnia9 r, sr r:;late to the cranstruction furTefant,, noted sn tho line prom on your prooject budget,
t it t:r°td" I I AL C:PRt . €i. d.: d 3 pcecify how yoga arrivcd ar the, total cost of the p reject, Identify petrn&s r¢: qurired1 for then project a °s well a '
any laan , us e .:Thal r,,wvrai (i.e, lot 9 rare aadjustrnent, subitivision, rezone, caanCd` €tionsai euse.. e tc.) and/or• acquisition costs,
11. Describe extent the project addresses a public health and /or safety need. Attach all supporting documentation that relates to
this need. (e.g. orders, letters, traffic accident counts, Department of Transportation (DOT) public safety statistics).
Tukwila has been a leader in promoting safe and healthy housing and other communities are following our steps to help preserve their existing
affordable housing. Health costs of mold, excessive moisture, pests, poor indoor air quality, and unsafe structural components contributes to long term
negative health outcomes in addition to degradation of the housing infrastructure. We feel that minor home repair contributes to homelessness
prevention keeping the home in a habitable condition. Other city departments see the living conditions that contribute to poor health and safety
concerns and this has reinforced the city's commitment to continue this program to support the stability for our vulnerable residents, often individuals
with disabilities or elderly individuals. Information from Code enforcement would be available on request.
Public Health statistics for the Tukwila /SeaTac area identifies life expectancy lower than King County or Washington (March 2016). Self reported
general health as fair or poor is higher in SeaTac and Tukwila compared to King County or Washington state.
Citizen Participation Documentation
y, iN RAS 6 6=UC, rUFZ1 .a`F ARK S C:cpital hnproverTHMt plaan (CIf'),' Paark or Nei: hbot'laood Maw y1dhero, v; Elena prcyject linted do pr €oritieas. Is
r, F <sa nut >, d as h- } ➢e modium or d :PVM can the list? If ,o, whsafl ride or pe„ ceW age. e.loes it constitute in thisa proposal r
Service Delivery Area -- Project and /or Program
i
13. ALL: The project must serve either an area which is primarily residential and predominately low /mod income (Area Benefit) or
be limited to serving CDBG income eligible clientele or residents. Describe the area or those residents that will benefit.
Required Attachment(s): FOR Infrastructure: Census data supporting LMA or Survey Results of specified area approved by HCD Staff. FOR
Community Facility, Minor Home Repair or Microenterprise Program: Income Screening Tool
The attached income screening tool is used to qualify every client that applies for the services. Services are done throughout the cities and each city
maintains files that document the clients eligibility by client.
14. ALL: Briefly describe the agency's existing staff positions /qualifications, and its capacity to carry out this activity. Does your
agency have a personnel policy manual with an affirmative action plan and grievance procedures.
Most of the staff in this multi - jurisdictional program have had years of experience in managing the minor home repair program. Evie Boykan, Human
Services manager has spent the last year training Stacy Hansen to implement this program upon Evie's retirement in June. Stacy is already assisting
by referring clients, filling out appropriate forms and contacting contractors. She will continue as the lead staff for the program.
The City of Tukwila has a personnel policy manual with equal employment opportunity policies. They clearly spell out grievance procedures. The policy
is available on request.
15. PROGRAM: MICROENTERPRISE or MINOR HOME REPAIR - Who will implement the program? Briefly describe their qualifications.
Provide a copy of written Program Policies and Procedures
Microenterprise: upload required documents identified as 500.1 Program Policies and Procedures and 500.2 Resumes of Project Team Minor Home
Repair: upload required document 600.1
The City of Tukwila Human Services Manager will implement the program for Tukwila and serve as the fiscal agent with King County. In addition, the
Human Service managers of SeaTac and Covington will plan and implement the program in their respective cities. The SeaTac staff has 10 years of
managing this program and the Covington staff person has been trained by the prior staff and has been mentored by the Tukwila staff. The Des
Moines permit staff has managed this program for several years.
6. f r r, .d,li" NAICi;f" ENTt-F.v'rRISE, technic at .. ,Sistanco will be Offered to asiisl small business 0r' person(s) interested in
r. . F1,0G a.W MlGr ,01..'Nlt.CyPRISf2 or MINOR HOME 12EFaAIR - What will be measured and how w0i rneasmes, be reported
ca. t , de the - ararr9i,v.r of unduplicated pprsons ,a,t,. i ttti.d?
18. ALL: What is the current use of the site? If Program, what other services are offered at this site?
Upload documents 200,1_IMap 200.2 Site plan /Map site photo template.
The sites are all residential single family owner occupied homes.
NEPA Environmental Review
19. ALL: Floodplain: Identify the nearest natural waterbody (stream, lake, etc.) How far, and in which direction is it from the project
site?
As the sites are all over the footprint of the city boundaries, there is not a single natural waterbody that applies in this case. In some areas in Tukwila,
several of the neighborhoods are relatively close to the Green River. Staff understand the potential limitations of providing service in a floodplain, but
as King County staff are doing environmental reviews on all project sites prior to work being done, we don't see this issue as a barrier.
20 L'rad ,o s .rr et . g,wr r,:s Act How raga ci) Sri a net iron rre,tsc; in irnlaerdiows surface (esx a mlp loe e raaae,rete /. €vp €'rr -sdt) will occur (if apapilcable).
currs,tt StOr ,revrrta,, vxa sl at the project P ease tta.% Fihe,
21. wat o otrdrr,ftr eVNIM the project ex nvata; ca offiorwi <,er dis,,ILire sail that has not baa en drs i:urbed hnfnrr�, Brad of o, to what depot and
�txr: >nr xt s�srto-sor a °eaos "?
Pas ,.a ph ", ,,se se I Ironer €co,ertmntal Site Asp sc _smr..,nt (or equivalcant tox ics roview) Eaare n completed? What was the preViOUsa use
nhs¢. „rty ^ d4oat iS f r: aart „^ O@ lir011eftil,,S Surrc rand +op the praalm:' Gt saite +�'
_ F. ')f it {. r , ✓�':' , �
23. ALL: Other Environmental Factors; check any and all that apply.
F.. FEMA designated floodplain
Wetland
w Ecologicall- sensitive area
F Designated Historic neighborhood
I W✓ Other:
✓ No Known Factors
�er..k_� ,r,�oes. = =- _r °aa4t €e €r;p cr tivitia,r :F: Do you ar Ociprate undortrakiny any of the CeiM ovxing factions on this poroje ct af4eer submittal of your
, 4'rGe,s,oiraca "m f2„2 ',1 2017? Property ea:o uisitic n c; e2,,ariny graffing, , 4e 1 so, describe.
ribe.
? I'f RK,,, De:rc, buvdme plan cr actions are being corrsidercd to adrtreis any €lmdr!qu acres identified regarding the park
7
26. Will your project generate Program Income?
Type Yes or No. If yes, please explain.
No
Budget
Funding Sources /Revenues
Funds Requested
Matching
Committed
0,:' ru..Cc
,; "J", ac
by Source
Funds
King County Consortium CDBG
USD$ 125,000.00
J�U)'
1 2,, ,�..+� . l
Q C () 00
1 5,000 00
Joint Agreement City CDBG or Other
Funds
i ) ;'}
IJSC):+ Ct 00
1! Si?S (i.E)()
HOME Consortium City CDBG or Other
Funds
C).f � 0
USDS 0,00
Federal
) 1'l
t.i,` C)z: 0 00
USD$ C:).00
State
i 0 ')`.;
USDS 0,00
USD$ 0.0X3
Local and /or City, County Funds
7 D,$ ,t 00
[.,, D, 0,00
t.9SDS 0.00
Private
)' D,,,, 0,00
USDS 0.00
In -Kind
USD$ 25,000.00
USD$ 0.00
t SDI,
e u ) 00
25,000,00
Other (specify)
USD$ 0 0 +C
(Jt DS 0 00
USDS 0,00
Other (specify)
+ iSDS 0 0u
U~ )S 0,00
USDS 0,0( ,J
Total
USD$
USD$ 0.00
USD$ 0.00
USD$
USDS
USDS
150,000.00
150, 010 0, 010
150,000.00
150,000.00
Funding Uses /Expenses
King Cc CDBG
Local Fund
State Fund Federal
Total
Match
Match Fund Match
Environmental Review (KC Set - aside)
USD$ 4,000.00
Appraisl(s)
Architect/Engineer
Permit
Design and Procurement of
USD$ 117,500.00
Construction
Construction *Upload Architect or
Engineers Wet Stamped Estimate
Project Management / Agency
USD$ 3,500.00
USD$
25,000.00
Project ManagemenU Contractor
Acquisition- any type (If applicable)
Administrative Costs (O &M, Travel,
etc)
Indirect Cost per 2 CFR 200.414(f)
Other; Specifiy Use
Total
USD$
USD$
USD$ O.00USD$ 0.00
USD$ 0.00
125,000.00
25,000.00
Budget Narrative
1. Cities are fully dependent on the CDBG funds to deliver the program. In -kind contribution represents the estimate
of value of staff that are implementing the program. This contributes as the cost of administering the program. The
cost of construction has been based on historical funding awards and our ability to get the money out the door.
2.Anticipated dates of award are fully dependent on the timing of the award of the CDBF funding. No other funds
are committed. No other expiration dates for in -king contributions.
Tables
Service Jrhhver°y
NORTHEAST SUB - REGION
Beaux Arts
Bothell
# of Beneficiaries
Carnation
Clyde Hill
Duvall
Hunts Point
Issaquah
Kenmore
Lake Forest Park
Medina
Mercer Island
Newcastle
North Bend
Sammamish
Skykomish
Snoqualmie
Woodinville
Yarrow Point
Uninc.King Co.
Kirkland-- Joint Agreement City
Redmond Joint Agreement City
Shoreline Joint Agreement City
Total
SOUTH SUB-REGION
Algona
Black Diamond
Burien
Covington
Des Moines
Enumclaw
Maple Valley
Normandy Park
Pacific
SeaTac
Tukwila
Uninc. King Cc
Renton -- Joint Agreement City
Total
OUTSIDE OF CDBG CONSORTIUM
Auburn
Bellevue
Federal Way
Kent
Seattle
Other
Total
(Grand Total listed below)
Total
Documents
Documents Requested *
000.0 _ ALL Applications: Application Certification - signed and
on Agency Letterhead
100.2—ADA 504 Self Evaluation Template (if applicable).
L
Required? Attached Documents
('4 'Self evaluation
01() 2 AOA
0
14
13
19
19
65
0
65
57
9A
100.7 Non-Profits: King County Equal Benefits Substantial
✓
100.7 non
Compliance Authorization Form
200.2 Site Plan
✓
300.1 Community Facility Comprehensive Assessment
100
00,1 C'OtTi Fadlitv A 5ao,,,,,,sn,leW
300.2 Community Facility: Agency 10 year Proforma
✓
300,2 f lc��
300.3 Community Facility: Wet stamped Architect Estimate
✓
300.3 Archife,(,'.
300.4 ComFac Ownership Authorization Form
t!.Y �,Lt �g L) J -�;e
multyL L _LL ''L
400.1 Infrastructure/Parks: Capital Improvement Plan - Provide
I
cover page of the CIP; excerpts of pertinent pages that
reference your proposed project and evidence of the date of
publication. Upload as one pdf
400.2—Infrastructure/Parks: Wet Stamped Engineer Estimate
✓
400,2 R,-irk,y
400.3 Park and Structure(s) Comprehensive Assessment
✓
4,10 ,3 11,arkwid Structu,,,,,
500.1 PROGRAMS Microenterprise Program Policies and
✓
5001 Mi,lri,)01'112 rj;.rise
Procedures
500.2—PROGRAMS: Microenterprise: Resume of project team
✓
500,2 ie,,umes
members
500.3 PROGRAMS: Microenterprise Timelines Performance
✓
6"'0,3
Measures
kmo and
600.1 PROGRAMS: Minor Home Repair Program Policies and
✓
6100 1 ar'id,.pracedurms
Procedures
600.2 PROGRAMS MHR Timelines Performance Measures
✓
60U2 finiliflinf,"s
700.1_King County W9 - (if new contractor to King County).
✓
Requested Document Not Applicable
a i V ri
Other Supporting Documents Agency Wants Reviewers to
Consider in the Evaluation.
UPDATED MILESTONES TABLES: Refer to Q 12 of Pre-
Application
700.2_Q.10 Acquisition - Budget Detail
✓
700,2
* ZoomGrants TM is not responsible for the content of uploaded documents.
Application ID: 75440
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@2002-2017 GrantAnalyst,com, All rights reserved
"ZoomGrants" and the ZoomGrants logo are trademarks of GrantAnalyst,com, LLC,
10
May 9, 2017
City of Tukwila Allan Ekberg, Mayor
Mayor's Office - David Cline, City Administrator
Kathy Tremper, Community Development Coordinator
King County Housing and Community Development Program
Chinook Building, Fifth Floor
401 Fifth Avenue, Suite 510
Seattle, WA 98104
Subject: RFP No. 201753116HCD-CD 2017 CDBG Capital Application
The City of Tukwila is please to submit an application for the Tukwila, SeaTac, Covington, Des
Moines Minor Home Repair program in the amount of $125,000 through ZoomGrants' online
application management system for RFP No. 2017 — 53117—HCD-CD, King County Consortium 2018
CDBG Capital Non-Housing allocation process.
To the best of my knowledge and belief, the information included in this application has been carefully
examined. Applicant understands and agrees to comply with the policies rules and regulations
referenced in the application if funding is awarded. It is further understood that information presented in
this application will become a part of any subsequent funding contract.
Authorized Signature of Applicant
Name and Title Allan Ekberg, Mayor
E-mail Address: Alliii..Ekb(!(I.",tukwilaw,,i.,('()V
Applicant Contact Information for information regarding this application:
Until June 16, Evie Boykan, Human Services Manager, 'Evie.13ovkaii,it,tLll< ,vilawa.Lov
After June 16, Stacy Hansen, Human Services Coordinator, Stagli]ISCII,"ci.tLik�viltwa.gov
The Letter of Certification is to be signed by an authorized representative of the organization and uploaded prior to midnight
May 31, 2017.
Tukwila City Hall • 6200 Southcenter Boulevard • Tukwila, WA 98188 • 206-433-1800 - Website: TukwilaWA.gov
11
12
City of Tukwila
Allan Ekberg, Mayor
INFORMATIONAL MEMORANDUM
TO: Community Development and Neighborhoods
FROM: Brandon Miles, Business Relations Manager
CC: Mayor Ekberg
DATE: May 1, 2017
SUBJECT: Pending Lodging Tax Applications
ISSUE
Approval of funding requests for lodging tax funds.
BACKGROUND
The Museum of Flight, Seattle Southside Regional Tourism Authority (SSRTA), Starfire Sports,
and the City of Tukwila submitted applications for lodging tax funding for various tourism
promotional activities. The total amount of the request is $670,300 ($467,800 for 2017 and
$202,500 for 2018).
Available Lodging Tax Funds
The City collects a 1 % lodging tax on certain qualifying overnight stays in paid accommodations
(hotels /motels /Airbnb) in the City. State law limits the use of these funds to tourism promotion'.
The 2016 ending fund balance for lodging tax was just over $900,000. For 2017, the City's has
budgeted $733,000 in revenue.
Application Approval Process
The City's Lodging Tax Advisory Committee (LTAC) reviews all requests, even by the City, for
use of lodging tax funds. LTAC then forwards a list of recommended applications to the City
Council for its review and consideration. If LTAC does not recommend an application be funded,
that application is not forwarded to the City Council. The City Council may approve or deny any
of the applications recommended by the LTAC. The City Council may also approve an
application and increase or decrease the dollar amount awardedz.
1 RCW 67.28.080 (6) defines "tourism promotion" as "...activities, operations, and expenditures designed to
increase tourism, including but not limited to advertising, publicizing, or otherwise distributing information for the
purpose of attracting and welcoming tourists; developing strategies to expand tourism; operating tourism
promotion agencies; and funding the marketing of or the operation of special events and festivals designed to
attract tourists."
Z On August 17, 2016, the Washington State Attorney General's Office issued an informal opinion regarding
whether a municipality could change the dollar amounts recommended by the local lodging tax advisory
committee. Specifically, the informal opinion states:
"When awarding lodging tax revenues pursuant to RCW 67.28.1816(2)(b)(ii), a municipality may award amounts
different from the local lodging tax advisory committee's recommended amounts, but only after satisfying the
procedural requirements of RCW 6728.1817(2), according to which the municipality must submit its proposed
change to the advisory committee for review and comment at least forty five days before final action on the
proposal."
13
INFORMATIONAL MEMO
Page 2
Pending Applications
Six funding applications were submitted to LTAC in March of 2017. LTAC considered the
requests at its March and April meetings. At its April meeting, LTAC recommended that five of
the applications be approved and in the amounts each applicant requested (shown in
parentheses):
1. Museum of Flight ($50,000);
2. SSRTA, General Operations ($270,000 for 2017 and $202,500 for 2018);
3. Starfire Sports ($42,000);
4. City of Tukwila, General Administration ($55,800); and
5. City of Tukwila, Southcenter 50t' Celebration ($50,000).
A brief description of each applicant's request is outlined below. Copies of the individual
applications and draft scopes of work are attached with this memo.
One of the six applications was submitted by SSRTA to fund operations of the Visitor
Information Center (VIC) at Westfield Southcenter. This request was a second application
submitted by SSRTA and was for $340,000 ($170,000 in 2017 and $170,000 in 2018). The
LTAC did not recommend approval of that application. SSRTA may revise the application and
re-apply.
As a reminder, the City accepts lodging tax funding requests on a rolling basis. Additional
applications may be presented to the City Council later this year.
1. Museum of Flight, ($50, 000).
The Museum of Flight, located along Boeing Field in the north end of Tukwila, is recognized as
one of the premier aviation and space museums in the world. The Museum is home to over 150
air and space craft spanning all genres and time periods. Last year was a record year of
attendance for the Museum, with over 650,000 visiting the Museum. The Museum is a major
draw for overnight guests and for day visitors to the City.
Lodging tax funds will be used to support several high profile events at the Museum of Flight,
including the Memorial Day celebration, Jet Blast Bash, Veteran's Day, Museum of Fright, and
Santa Fly In. The City will be considered a presenting sponsor for these evets. The City hopes
to leverage these events to market Tukwila to Puget Sound residents.
The City is working with the Museum on increasing usage of the Tukwila name. The Museum
uses the "Seattle" name in its marketing and even lists "Seattle" in its address. While this makes
sense when marketing the Museum outside the Puget Sound, staff is pushing the Museum to
use "Tukwila" in local marketing.
2. Seattle Southside Regional Tourism Authority (SSRTA), $270,000 (2017) and $202,500
(2018) for General Operations.
SSRTA, a public development authority, formed by the City of SeaTac, is a destination
marketing organization providing tourism marketing for the cities of Tukwila, SeaTac, and Des
Moines under the "Seattle Southside" brand.
SSRTA funding primary comes from the Tourism Promotion Area (TPA) fee charged on hotels,
with at least 90 rooms, within the cities of Tukwila, SeaTac, and Des Moines. The TPA was
14 created by an interlocal agreement (City Contract No. 14-049) among the three cities. In 2017,
INFORMATIONAL MEMO
Page 3
the TPA fee is estimated to generate $3.57 million. SSRTA is also supported by lodging tax
funds from the three cities. The interlocal agreement also provides anticipated lodging tax funds
from each city to SSRTA. For 2017 and 2018, Tukwila's anticipated obligation under the
interlocal agreement is $270,000 and $202,500, the amounts requested by SSRTA in its
application.
The City's lodging tax funds will support the general marketing, sales, and business services of
SSRTA. Funds will be used to support a variety of activities, including ad buys, digital media,
production of a dining guide, conducting familiarization tours in the City; and other marketing
and sales activities. The scope of work is identical to the 2016 scope of work, with the exception
that SSRTA removed operation of the VIC at Westfield Southcenter and proposed funding for it
under a separate application.
3. Starfire Sports, $42, 000.
Since its opening in 2003, Starfire Sports has grown into one of the premier soccer complexes
in the United States. Last year nearly 1.3 million people visited the complex annually to take part
in soccer tournaments; play in indoor or outdoor soccer leagues; to engage in sport specific
training, soccer viewing, and attending professional soccer matches. Starfire Sports has 12
outdoor fields and two indoor fields. Starfire Sports is also the training facility for the Seattle
Sounders FC, a Major League Soccer team. Besides hosting soccer matches and leagues,
Starfire has also hosted rugby, lacrosse, and quidditch (Harry Potter).
Starfire is requesting 2017 lodging tax funds to assist in the promotion and facilitation of
leagues, events, and tournaments. The goal is to attract visitors to create 10,000 hotel room
nights and bring in 1.3 million annual visitors (not unique) to the complex and Tukwila. Starfire
will allow the City to have access to its social media and digital media in order to promote day
activities in the City.
Something new in 2017 is that the City of Tukwila will be listed as a sponsor for all Starfire
tournaments. This allows the City to position itself as being the epicenter of soccer in the Pacific
Northwest.
4. City of Tukwila, General Administration, $55,800.
The City of Tukwila is requesting $55,800 in funding for administrative costs associated with the
lodging tax fund.
Of the $55,800 requested, $35,700 will be transferred from the lodging tax fund to the general
fund. The lodging tax fund is one of several special revenue funds managed by the City. Under
State law, the City is permitted to charge special revenue funds for the indirect costs that are
incurred by the general fund to support and maintain these special revenue funds. These costs
include, but are not limited to legal support, accounting, insurance, technology services, human
resources, and facilities support, all activities that are needed to support the lodging fund.
Additional funds are provided for training, travel, professional services, and membership to
several business and tourism organizations. These opportunities are available to all elected
officials, employees and LTAC members if applicable. Only the actual costs will be billed. Funds
not used will remain in the lodging tax fund and are eligible to be used next year.
15
INFORMATIONAL MEMO
Page 4
5. City of Tukwila, Southcenter 50'h Celebration, $50, 000.
Next year, Westfield Southcenter will celebrate its 501h anniversary. The opening of Southcenter
Mall 50 years ago began the transformation of the Southcenter District of the City into one of the
most vibrant retail and dining areas of Puget Sound.
Staff has requested $50,000 in lodging tax funds for planning and initial work to celebrate 50
years of the Southcenter District being the premier shopping district in the Puget Sound.
Westfield Southcenter will organize its own events to celebrate the 50th anniversary of the Mall.
As part of the planning and preparation staff is looking at creating a website; producing a video,
highlighting the area's history; and organizing events.
The Southcenter 50th Celebration will also provide an opportunity for the City to present the next
50 years of Southcenter and the brand that is currently being developed targeted toward day
visitors.
FINANCIAL IMPACT
The total amount of funding requested from the lodging tax fund is $670,300 ($467,800 for 2017
and $202,500 for 2018). As discussed above, the City has budgeted the collection of $733,000
in lodging tax revenue in 2017.
2017 Lodging Tax Overview
Revenue
Projected Lod gi—ngTax Revenue
$733,000
Ex enditures
Committed Funds
Total Destination Marketing (Day Marketing)
$90,000
Pending Applications
SSRTA, General Operations
$270,000
Museum of Flight
$50,000
Starfire Sports
$42,000
City of Tukwila, General Administration
$55,800
City of Tukwila, Southcenter 50th Celebration
$50,000
Anticipated ApplicationS3
Seattle Sounders S2
$30,000
Small Grants (Small Community Events)
$25,000
Baker Blvd, Festival Street
$25,000
Total expenditures
$727,800
2016 Ending Fund Balance:
$912,558
Current Tourism Reserve Fund:
$0.00
3 Anticipated applications are applications the City expects to receive or submit but have not yet been submitted
16 to the LTAC.
INFORMATIONAL MEMO
Page 5
OTHER
If approved, all non-city applicants will need to enter a municipal service contract with the City.
Contracts over $40,000 will come back to the City Council at a later date for review and to
authorize the Mayor to sign.
RECOMMENDATION
Staff recommends that the City Council approve the funding requests, as recommended by
LTAC. Staff suggests that the applications be placed on the May 22nd Committee of the Whole
meeting for discussion and the June 5th Regular meeting for decision.
ATTACHMENTS
A. Museum of Flight Application
B. Seattle Southside Regional Tourism Authority, General Operations Application (2017/18)
C. Starfire Sports Application
D. City of Tukwila, General Administration Application
E. City of Tukwila, Southcenter 50th Celebration Application
17
1
City of Tukwila Allan Ekberg, Mayor
MR,
Mayor's Office - David Cline, City Administrator
1 11111liq IIIII
111111q� IIIIII
In
1 1;11
INA84tiWP1
Tukwila City Hall - 6200 Southcenter Boulevard ® Tukwila, WA 98188 - 206-433-1800 • Website: TukwilaWA.gov
We,
20
ity of Tukwila Allan Ekberg, Mayor
Mayor's office -David Cline, City Administrator
a,
Name of Applicant:
The Museum of Flight
Address:
9404 East Marginal Way South, Tukwila, WA 98108
Funds Total . .i .
$50,000
About the Applicant:
Museum of Flight, a non- profit, is recognized as one of the premier aviation and space
museums in the world. The Museum is home to over 150 air and space craft spanning all
genres and time periods. Over the last year the Museum has averaged just over 520,000
visitors. With Boeing celebrating its 100th year anniversary and the opening of the new aviation
pavilion, the Museum of Flight is anticipating 650,000 attendees in 2016.
Over the last few years the Museum has increased its reach into eastern Washington, British
Columbia, and Oregon. Besides aviation tourist enthusiasts, the Museum is also a draw for
military affinity groups, industry professionals, and engineering and technology professionals.
The Museum is also recognized as one of the premier event spaces in Seattle, offering a wide
variety of space and event services.
Funds Previously
Awarded:
The Museum of Flight has received lodging tax funds in the past. For 2016 the Museum
received $35,000.
The Museum request for funding would support seven high profile events at the Museum.
These events include, Memorial Day Weekend; Jet Blast Bash; Jet Blast Bash and Seafair
Activities; the Museum of Fright; Veteran's Day and Santa Fly In. The City will be considered
as sponsor of these events and in some cases be the presenting sponsor. Last year the City
was a presenting sponsor for three events and a sponsor for the opening of the aviation
pavilion.
Museum of Flight
May, 2016
Page 2
and region. Staff intends to work with the Museum to engage attendees at these events and
create a reason for the attendees to come back to the City (i.e. coupons, contests, discounts,
etc.).
Finally, supporting the Museum of Flight activities helps build destination experiences in the
City. Both overnight and day visitors come to the Museum, have a positive experience and
then tell their friends and families.
City of Tukwila Staff
Recommendation to LTAC: Approval
Notes:
Should LTAC and the City Council approval the application, a final scope of work, consistent
with the approved application, will be finalized by the City and the applicant. Additionally, the
applicant will need to enter into a services contract with the City. Both the scope of work and
contract need to be reviewed by the City Attorney. Because this contract will be over $40,000
the City Council will need to authorize the Mayor to execute the agreement.
22 Phone: 206-433-1800 * Email: Mayor@Tukwi[aWA.gov • Website: Tukwi[aWA.gov
S
' FS
As needed, contractor shall refer visitors and convention planners to Seattle Southside
Regional Tourism Authority (SSRTA), a destination marketing organization for the City,
for assistance with lodging, restaurants, attractions, transportation companies, etc. or
directly to the City.
2. Contractor will encourage 31d party organizers holding events at the Museum to utilize
Seattle Southside (Tukwila, SeaTac, and Des Moines) hotels. Contractor will, when
appropriate, provide 3rd party organizers a one page promotional flyer as an attachment
to its rental contracts. The content of the flyer will be mutually agreed upon by the City
and the Museum.
3. The Museum will invite City staff and SSRTA staff members to present to Museum staff
and /or volunteers the SSRTA guest relations program in order to ensure staff and /or
volunteers help promote tourism in the City in partnership and through the City and
SSRTA.
4. The Museum will work with the City's partner, SSRTA, to create vacation packages
directed toward overnight guests.
5. The Museum will seek public relations opportunities to recognize the City in press
releases, posters, etc.
6. The Museum will include the City in all appropriate donor listings.
7. The Museum will publish an article in a 2017 issue of aloft magazine (read by over
50,000 people) about the City of Tukwila. The article could include a discussion about
things to do outside of the Museum on visits to the City, dining options, and /or stories of
interests as well as highlighting the Museum — Tukwila partnership. The City will have
the opportunity to provide input to the content of the article.
8. The Museum shall contribute an article to one edition of the City's section of the Tukwila
Reporter or Hazelnut (as deemed most appropriate by the City) about the partnership
and corresponding economic impacts. The insertion shall include a redeemable Museum
coupon for City residents.
9. The Museum shall provide the City two social media posts in order for the City to
promote upcoming events and festivals in the City. .
Total Value: $5,000
23
10. Activities honoring fallen military service men and
women. The City shall b8 listed 8S the presenting sponsor for Memorial Day Weekend.
P|8DO8d events include:
*
Performance hv the Boeing Employee Concert Band
*
Public program featuring civilian and military guest speakers
�
Free admission for US Military personnel with identification
Presenting Sponsor Benefits:
8- Opportunity for City 0f Tukwila staff tOmake brief remarks during the public program
b. Logo OD Museum wSbGit8 event page for Memorial Day
C. Display City Of Tukwila banner (provided h« the City) iD prominent location
d. Six /f0 passes for guests admission [O the Museum
Total Value: $10,000
11. Outdoor family weekend festival right OD the Blue
flight line with static displays iO the Museum's parking lot and guest speakers iOthe
Museum's theater. The City shall b8 listed 8S the presenting sponsor for the Jet Blast
BaGh/S88ƒ8i[ Activities On August 5th and 0lh.
Planned events include:
1O'000f Museum members and guest visitors enjoy food, drinks, entertainment, and
special 8Ctk/iti8G in the 88Gt parking lot including UD-CO88 viewing of the EHU8 Angels
flights
|D addition tO activities iD the parking lot, special guests such 8S legendary SR-71
Blackbird spy-plane pilot Brian ShUl share their stories iD the theater
Presenting sponsor benefits:
@. Acknowledgment OOthe Museum's Jet Blast Bash webpage with linked logo.
TUhVV(G`s name shall appear near the top Df the VV8bnno8.with linked logo R1the
b0tbJrD of the page
h. /\prime dedicated 1O'b«1O't8Dt with O't8hl89for giV88VY2yG' iDf0[Dl8tiOn' and/or for
hospitality. Museum understands the City will use its booth to promote other
businesses iD the City O[ make the booth available tOSSRTA
C. Photo booth opportunity @t VIP viewing party with City of Tukwila (or similar props)
included and opportunity for guests tOtake home their photos
d. Minimum of five SDC(8| media C[OsG'D[OOOOti0D posts leading Up to and during the
event. City can use the cross-promotions tO promote activities, dining, shopping, and
hotels in Tukwila
8. Opportunity to put pFOOlCtiOD8l items in VIP QODdi8 bags. Pn}OOotiODBl it8OlG could be
discounts and coupons for activities, dining, shopping, and/or hotels in Tukwila
Museum shall work with media promoting the event to ensure that "Tukwila" is used
in articles and radio broadcast about the event. For example, "Jet Blast Bash,
presented by the City of Tukwila"
l -11I 1 all; 1 orc
12. Museum of Fright Halloween Event: For one night each year, the Museum of Flight
becomes the spooky Museum of Fright! The City shall be listed as the presenting sponsor
for the "Museum of Fright Family Halloween Event" with the following benefits
Planned events include:
Fun and deaducational flight - themed activities including storytelling, arts and crafts,
simulator flights, and games.
Presenting sponsor benefits:
a. Acknowledgment on the Museum of Fright webpage with linked logo. Tukwila's name
shall appear near the top of the webpage, with the linked logo at bottom of the page
b. Minimum of five social media cross - promotion posts leading up to and during the
event
c. Dedicated table space during the event to provide information and giveaways about
City hospitality resources
d. Museum shall work with media promoting the event to ensure that "Tukwila" is used
in articles and radio broadcast about the event
Total Value: $5,000
13. Veteran's Day Activities: The Museum salutes the outstanding contributions of America's
veterans at the annual Veterans Day Ceremony. The City of Tukwila shall be listed as the
presented sponsor of Veteran's Day at the Museum of Flight
Planned events include:
• Performance by a local community orchestra
• A color guard presentation, and guest speakers from the U.S. military
• Public program featuring civilian and military guest speakers
• Special family programs throughout the day. 2017 will pay special tribute to the
American Fighter Aces Association
• All U.S. veterans and current U.S. military personnel receive free Museum admission
Presenting Sponsor Benefits:
a. Logo on Museum website event page for Memorial Day
b. Display City of Tukwila banner (provided by the City) in prominent location
c. Six (6) passes for guests admission to the Museum
Total Value: $10,000
25
14. Santa Fly-in Holiday Event: Holiday therned activities in and around the Museum welcome
families. The City shall be listed as the presenting sponsor for the "Santa Fly In" on
December 9.
Planned events include:
Santa and Mrs. Clause make a dramatic entrance aboard his cleHavilland Beaver
aircraft (weather dependent)
Local community orchestras provide holiday music
The Museum hosts a variety of family-fun activities
Presenting Sponsor Benefits:
a. Acknowledgment on the Santa Fly In webpage with linked logo. Tukwila's name shall
appear near the top of the webpage, with the linked logo at the bottom
b. Minimum of five social media cross-promotion posts leading up to and during the
event
c. Dedicated table space to provide information and giveaways about City Hospitality
resources
Total Value $5,000
26
Application to the City of Tukwila for Use of 2017 Lodging Tax Funds
Event or Activity Name (if applicable):
--------- - - L
_�d.
Marketing &Event Support
_�5
Amount of Lodging Tax Requested:
$50,000
0' 000
Applicant Organization:
The Museum of Flight
Federal Tax ID Number:
91-0785826
Mailing Address-
9404 East Marginal Way South, Tukwila, WA 1
Primary Contact Name:
Jeff Bauknecht
Primary Contact P:h�one206.768.7198
Primary Contact Email Address: I
ibaukriecht C@museurngffrigh-t.org
Check all the service categories that apply to this application:
✓ Tourism promotion or marketing.
Operation of a special event or festival designed to attract tourists.
✓ Operation of a tourism-related facility owned or operated by a non-profit organization.
Operation and/or capital costs of a tourism-related facility owned by a municipality or a public
facilities district.
Check which one of the following applies to your agency:
V Non-Profit (Note: Attach a copy of your current non-profit corporate registration from the
Washington Secretary of State Office)
Public Agency
For Profit Agency/Business (Washington State UBI Number:
I am an authorized agent of the organization/agency applying for funding. I understand that:
I am proposing a tourism-related service for 2017. If awarded, my organization intends to enter
into a services contract with the City; provide liability insurance for the duration of the contract
naming the City as additional insured and in an amount determined by the City; and file for a
permit for use of City property, if applicable.
My agency will be required to submit a report documenting economic impact results in a
format determined by the City.
Sig ate
Printed or Typed Name: Jeff Bauknecht
3/20/17
Date:
27
1) Describe your tourism-related activity or event.
The Museum of Flight iS one Of the premier educational air and space museums in the world,
with a projected 2Ol7attendgnceof57O.0OO.V\sitorsconmetotheMuseurnfornurnenouo
reasons including meetings and conferences, individual and group education programs,
research for historical and scholarly projects andsinnp|yforpersona|en'oynnenttothemnany
special events held throughout the year such as those highlighted below.
Exhibits include restored air and space artifacts from the first century of flight and a library and
archives which holds the largest bookpehmdica|s,rnanua|sandphotographiccolleutiononthe
west coast o{ the United States. The Museum ise leader iO informal science, technology,
engineering & math (STEM) education programs, and is sought after as a mentor by similar
organizations implementing their own programs. In 2016, the Museum impacted more than
ID0,OOO youth and educators through these education programs.
2) If an event, list the event name, da*e(s)^and projected overall attendance.
The Museum proposes to use the funding from the City of Tukwila LTAC to support broad
messaging and support of the following special events which have proven to be very popular
with visitors over many years.
• Mlav: Memorial Day Weekend Activities,
• : ]et Blast 8ash/5eafair Activities: This is the week the Blue Angels call the Museum of
Flight home. Daily training flights and performances draw the largest crowds of the year,
• October: Museum of Fright: Our Halloween special event where aviation spirits come to life
and the science and mystery of flight are found throughout the Museum,
• :Veteran's Day Activities, and
• December: "Santa Fly |n"; This ho|iday-therned special event has been a Museum member
favorite for many years. Santa flies in by means of airplane or helicopter and meets the
families for holiday fun and activities.
|n addition to the highlighted programs listed above, please find o listing of our 2D16public
programs for a broad perspective of the diversity of programs we offer.
g) Is your event/activity/facility focusing on attracting overnight tourists, day tourists, or both?
The Museum focuses on attracting overnight and day tourists. Our special weekend events and
business conferences, as well as our immersive education programs, draw thousands of
overnight clients to the region. Our annual family-friendly weekend events draw day visitors
from King, Pierce, Snohomish, Kitsap & Skagit counties.
Events such as the grand opening of our Aviation Pavilion and hosting of The Boeing Company's
Centennial Celebration in 2016 attracted more than 100,000 visitors from around the country
and world.
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2
4) Describe why visitors will travel to Tukwila to attend your event/activity/facility.
The Museum is recognized by both its peers and the general public as one of the premier
aerospace museums in the world. The addition of the 140,000 square foot Aviation Pavilion (in
2016) now covers and protects 19 of our iconic aircraft, and thousands of visitors looking for
relief from the sometimes unpredictable Pacific Northwest weather. The comprehensive nature
of the Museum's collection is virtually unmatched within the industry, showcasing more than
150 air and space craft across all genres and time periods. In addition, the Museum ranks
among the top five for meeting and event capacity in the greater Seattle region. Visitors come
to the Museum for the fun and excitement that is flight.
The collection, combined with easy access and free parking, makes the Museum one of the top
picks for corporate and affinity group conferences such as military organizations and reunions.
Visitors are entertained with a nonstop airshow every day at the Museum due to the many
different types of aircraft flying into and out of Boeing Field!
Finally, our STEM -based education programs are some of the best to be found anywhere in the
country. With programs serving preK -12 as well as professional development programs for
educators, some of the Museum's most frequent patrons are schools and youth organizations
from around the region and teachers attending educator workshops.
5) Describe the geographic target of the visitors you hope to attract (locally, regionally,
nationally, and /or internationally).
The Museum provides an experience for almost any age, education level or cultural
background. Our target audience is primarily young families with children, living in the Puget
Sound region, along with out -of -state leisure and business tourists. A secondary audience, we
continue to develop are the outlying areas of Eastern Washington, British Columbia and
Southwest Washington and Portland, Oregon.
The Museum's vision is to be the foremost educational air and space museum in the world. One
of our most important targets are preK -12th grade youth and educators. To that end we provide
more than 22 different STEM -based informal education programs at the Museum's main
campus and offsite through outreach education staff. Our staff has facilitated programs
throughout the Pacific Northwest and across the country. Over the last four years the Museum
has also continued to expand its online presence through a growing Digital Learning
Department. Several immersive education programs provide students across the state the
opportunity to work in a mentored learning environment. Students learn through online
courses and then have the opportunity travel to the Museum for culminating experiences.
6) Describe the prior success of your event /activity /facility in attracting tourists
The Museum enjoyed an historical year in 2016, welcoming more than 660,000 visitors and
reaching more than 188,000 preK -12th grade students and educators with informal STEM
education programs. In addition to one of the most comprehensive air and space craft
collection in the world, the Museum houses the largest aerospace library and archives on the
W
west coast, serving researchers and scholars. Historians, engineers, high school and college
students, as well as film production teams, use this vast collection to support research, aid in
design concepts and even create accurate and exciting visual images on the small and big
screen.
7) If this your first time holding the event/activity/facility provide background on why you think
it will be successful.
Does not apply.
8) Describe the media strategy you employ to promote your event/activity/facility to attract
overnight and/or day tourists? Please list any digital or print media (newsletters, e-blasts,
social media, etc.) your agency uses or intends to use to promote your event/activity/facility.
The Museum of Flight will continue to use local area media; radio, print and billboards, to
target overnight and day tourists to our events and new attractions. During the next 24
months specific focus will be placed on the opening of the new Apollo exhibit, the centennial
anniversary of the end of World War I in 2018 and the 50th anniversary of the Apollo 11 moon
landing in 2019.
Media specifically targeting tourists include Metro busses in King and Pierce counties and
mobile advertising and rack cards inside the hotels. Social media, along with geo-fencing, will
be used heavily to reach day tourists. Radio is planned for KBKS, KCMS, KIRO, KJAQ, KJR-AM,
KJR-FM, KKWF, KOMO, KPLZ, KPWK, KITH, KQMV and KZOK.
The Museum also has a strong online presence.
2016 social media and website statistics shown below.
Social Network Stats
Instagram 13,000
Facebook
68,000
Google+
195,000
Twitter
15,000
Website Stats
978,000 unique users
1,300,000 visits
4,700,000 page views
9) Describe how you will promote lodging establishments, restaurants, retailers, and
entertainment establishments in the City of Tukwila.
The Museum promotes the businesses in the Tukwila region through placement of the Seattle
Southside Regional Tourism Authority (SSRTA) Visitor Guide in our Museum lobby kiosk. We
also promote SSRTA through placement of their tourism "widget" on our website in an effort
to drive website traffic to the myriad lodging and other tourism businesses in the South Seattle
region. Throughout the year we also look for opportunities to collaborate with SSRTA on
marketing projects.
M
30
10) Is the City able to use your digital and print media for collaborative marketing?
Yes, the Museum is willing to collaborate with the City on cross - marketing promotions when
appropriate.
11) Describe how you will use the name, "'Tukwila"' in publications, promotions, and for your
event?
The Museum will look for opportunities to use the name Tukwila in identifying its location.
When appropriate, and it does not conflict with the overall message, the Museum is willing to
tag some of its messaging with "in Tukwila." This may include website, print, or radio.
12) Measurements and Metrics
As a direct result of your proposed tourism - related service, provide an estimate of:
a.
Overall attendance at your proposed event /activity /facility:
570,000
b.
Number of people who will travel fewer than 50 miles for your
320,500
7,800
event /activity
Jet Blast Bash Activities (full week)
c.
Number of people who will travel more than 50 miles for your
249,500
Museum of Fright
event /activity
2,400
d.
Of the people who travel more than 50 miles, the number of people
100,000
2,500
who will travel from another country or state
Santa Fly In
e.
Of the people who travel more than 50 miles, the number of people
15,000
Total
who will stay overnight in Tukwila.
34,300
f.
Of the people staying overnight, the number of people who will stay in
7,000
PAID accommodations (hotel /motel /bed - breakfast) in Tukwila.
g.
Number of paid lodging room nights resulting from your proposed
8,200
event/ activity /facility (for example: 25 paid rooms on Friday and 50
paid rooms on Saturday = 75 paid lodging room nights)
Individual Program
Attendance
2016
2017 (Projected)
• May:
Memorial Day Weekend Activities
7,598
7,800
• August:
Jet Blast Bash Activities (full week)
19,177
20,000
• October:
Museum of Fright
2,339
2,400
• November:
Veteran's Day Activities
2,250
2,500
• December:
Santa Fly In
1,505
1,600
Total
32,869
34,300
W1
31
13) What methodologies did you use to calculate the estimates and what methodologies will you
use to track outcomes, such as total participants, estimated visitor spending, etc.?
Total numbers in the chart above are estimates calculated by combining the number of room
nights known or estimated to be used by:
a. Washington Aerospace Scholars summer residency program,
b. Out-of-town Public Program guest speakers,
c. Special events related to public programs and private events surrounding exhibit openings
and the 2017 Red Barn Heritage Award,
d. 2016 Hops & Props attendees, and
e. An estimate of the overnight visitors from general admission.
Individual program numbers come from actual admissions tracking for 2016 and projections for
2017. Although our 2016 Blue Angels weekend was still a huge success, the weather for the
weekend was unusually poor and affected our overall numbers. Weather is traditionally very
good for Blue Angels and we expect to bounce back this year.
Veteran's Day falls on a Saturday in 2017. Along with the Saturday date, a strong focus on
military related anniversaries will be taking place throughout 2017. We anticipate this
combination will have a very positive effect on attendance for Memorial Day and Veteran's
Day.
14) Are you applying for lodging tax funds from another community? If so, which communities
and in what amounts?
We have applied for funding from the City of SeaTac and been approved for $60,000 for 2017
and 2018.
15) Are you applying funding from Seattle Southside Regional Tourism Authority (SSRTA)? If so, in
what amount?
We are in discussion with SSRTA but have not submitted a funding application yet.
16) What is the overall budget for your event/activity/facility? What percent of the budget are
you requesting from the City of Tukwila?
The overall 2017 operations budget for the Museum of Flight is $20,358,676.
The 2017 Museum marketing budget is $1,014,350. The requested $50,000 represents 5% of
the marketing budget.
17) What will you cut from your proposal or do differently if full funding for your request is not
available or recommended?
Marketing efforts and event budgets would simply be scaled back to meet available revenue.
Updated 3/20/17
32
31
THE MUSEUM OF FLIGHT
IN- IN nA 911112011���
Companies and corporations are vital partners in achieving the Museum's vision: to be the foremost
educational air and space museum in the world. We are *interested in partnering with companies
that share our vision and values.
Together we can serve and inspire the greater Seattle community and address pressing local and
national issues, such as the need to ignite a passion for Science, Technology, Engineering, and Math
(STEM) education in learners of all ages.
Thank you for your consideration. We look forward to answering your questions and to working with
you personally on a customized proposal that serves the unique goals of your company. We aim to
exceed your expectations at every step—especially when it comes to delivery.
Fast facts:
The Museum of Flight is the largest private a' and space museum i the world and a
air in
Smithsonian Institution affiliate
In 2016, we received 668,000+ visitors from around the globe
We inspired 188,000+ youth and educators regionally and 'internationally with miiniersive,
engaging STEM programs delivered on-site and remotely
Our community is large and loyal; we have more than 70,064 likes and 157,147 visits on
Facebook, and 14,600 followers on Twitter
I iTJ, t cl z I R &K, K 40112 V I U", 9
Mary Batterson, Corporate Partnerships Officer
Direct Dial: 206-764-5879
Email:
- i S T1 f I , L L . 0
Students enjoy a mission in the Challenger Learning Center's immersive environment
33
Naming Opportunities
Many naming opportunities are available at The Museum of Flight and range from named programs
to named rooms and buildings. Please contact us directly for more 'information about current
options available.
Weekend Family Workshops — $25,000; annual sponsorship
Every weekend of the year, thousands of families 'join us onsite at the Museum for Weekend Family
Workshops. Workshops are geared toward children ages 3-7 and begin with a short lesson on a
theme that concludes with a fun hands-on craft activity for kids to take home.
Exhibits and Special Exhibitions — Presenting Sponsorships range from $10,000-100,000+
Help us tell a story that resonates with your company or customers! Sponsor a special exhibition—
past examples 'include Sole in the Aisle, Spirit of Flight Pholograpby Exhibition, and In Search of Amelia
Earhart. Special exhibits coming in 2017 include an updated Apollo Exhibit set to open in May of
2017, The Spirit of Flight
btJu iri
ed photography exhibit set to open in June and WIWIT The Art of War set
to open in September.
Museum of Flight Movie Series - $10,000 annually
Put your name on the big screen! Reach up to 300 Museum visitors per showing with a special
message slide on the screen (no video, please) before each movie showing. Sponsors also receive
logo recognition on 3D glasses provided. Movies include Journey to S p a c e in 3D, Space Next and Livin g
in the Age of Airplanes.
Member Movie Nights — $1,000 per Showing
Put your name on the big screen! Reach approximately 60-80 Museum Members per showing with
branding on the big screen in the William M. Allen Theater. Past titles have included The Rocketeer,
U
A and Apollo 13. Space and aviation therned snacks are served. A great opportunity for co-branded
giveaway items members will love to take home!
Coffee with the Curator — $500 per Session or $5,000 for Presenter of the Full Series
Members get a sneak peek behind the scenes at this monthly program featuring presentations from
the members of the Museum's curatorial team. Past sessions have included presentations on the
Museum's 3.8 million historic photographs, new artifacts in the collection and more.
Free First Thursdays — Unavailable; currently sponsored through 2017
Once a month, the Museum stays open late — and admission is free. Enjoy the Museum's T.A.
Wilson Great Gallery, William E. Boeing Red Barn, J. Elroy McCaw Personal Courage Wing and
more from 5 to 9 p.m.
InFlight InSight — $500 per Session or $5,000 for Presenter of the Full Series
This is a new monthly series inspired by aviation insiders about air travel. Planned topics include
Pilots and Paws, Inside the Iditarod and For Future Generations, The History of the Museum of
Flight. A great opportunity for branded giveaway items.
34
Sang Fly-in – Presenting Sponsor $5,000; lower levels available
Forget Santa at the mall ... try Santa at the Museum! Santa makes a dramatic entrance aboard his
deHavilland Beaver aircraft to greet families and hear Christmas wishes during this annual holiday
celebration. Local community orchestras provide holiday music and the Museum hosts a variety of
fun activities. For video of this event, click
Hops and Props – Presenting Sponsor $7,500; lower levels available
Seattle lover its beer! Join more than 2,500 attendees and 75 breweries at the Northwest's premier
aviation - themed beer tasting event. Celebrate craft brews from across the region and world —all in
support of The Museum of Flight. This event typically sells out within one week. Hops and Props
2017 will take place on Saturday, February 25`x.
Women Fly! – Presenting Sponsor $5,000; lower levels available
Girls rock at The Museum of Flight's annual Women Fly! special event for young women in middle
and high school who are interested in aviation and aerospace careers. Girls are invited to participate
in a day of motivational and career - oriented activities and to meet and learn from exceptional
women working in these fields. Women Fly! 2017 will take place on March 2') ' and 24"'.
SminLr and Summer Events
Spirit of Flight Photography Competition — Presenting Sponsor $5,000
Photographers from around the globe are encouraged to submit their best work as they capture the
mystery and wonder that is flight. Winning images are displayed in an exhibit in the Museum's Great
Gallery. Great opportunity for the sponsor to offer an item to be included in the prize package!
Memorial Day Weekend — Presenting Sponsor $10,000; lower levels available
The Museum honors those who have given their lives in service to their country with our annual
Memorial Day ceremony. The ceremony includes a performance of patriotic music by a local
community orchestra, color guard presentation, and guest speakers from the U.S. military and local
government. In addition to the ceremony, the Museum hosts special family programs for all U.S.
veterans and current U.S. military personnel, who receive free admission.
Father's Day — Presenting Sponsor $5,000; lower levels available
Fathers receive free admission to the Museum during this annual event. The Museum provides fun,
family - friendly activities, which have included gallery tours, book signings, LEGOTM building
activities, paper airplane building and flying workshops, and the "Flying Gizmos" show. A
Presenting Sponsor is sought for this annual event.
jet Blast Bash - Presenting Sponsor $15,000; lower levels available
Quench your need for speed! As part of the annual Seafair festivities in the Puget Sound region, The
Museum of Flight is the host and home of the world - renowned Blue Angels, U.S. Navy flight team.
Visitors are able to view jets up close and activities include the team's precise pre-flight walk-downs,
thrilling formation takeoffs and the chance to see some of the Navy's finest pilots as they return
from their practice sessions and show performances. For a video of the Angels taking off, click ,� t:_
Fall and Winter Events
Museum of Fright Family Halloween Event — Presenting Sponsor $5,000
For one night each year, the Museum of Flight becomes the spooky Museum of Flight! This annual
,g hi n
event provides area families fun and deaducational flight-themed activities including storytelling, arts
and crafts, simulator flights, and games. Hundreds of local families with young children flock to the
Museum and the event is free to youth in costume.
Veterans Day at the Museum — Presenting Sponsor $10,000; lower levels available
The Museum salutes the outstanding contributions of America's veterans at the annual Veterans
Day Ceremony. This patriotic ceremony includes a performance of music by a local community
orchestra, a color guard presentation, and guest speakers from the U.S. military. In addition to the
ceremony, the Museum hosts special family programs throughout the day. 2017 will pay special
tribute to the American Fighter Aces Association. All U.S. veterans and current U.S. military
personnel receive free Museum admission.
36
k016 Museum of Flight Program Sample List
PRO
GRAM TI T E �I CA
TE�G O R� Y January - 20-1 o
First Thursday - Conve rsations
"Eleven" - documentata
ry film
'X 5K e
OSIRIS Rex sk e chat
= Centennial Bioeinkg Centennial (191f
L
Birth of Boeinn
Astronaut Remembrance
February exhibits/dis I
First Thursday - Seattle Chinese Chorus
Black History` Month ��
Presentation
PSEC En ineerin Fair & Popsicle Brid
Educator Evenin g
NW Scale Modelers Show
Boeing Centennial Focus Talk 1920s
Boeing Model 40 Presentation
Win s of Rescue
Focus �1920�s
B en odelf�PresentW�i�on��
�Vi
Wine �so I Rescue
1�e,
Vl'ercur 13: Woman in S a6e Pro ram
�5-11;u I �, Woman
-lops
and Props..
—
larch
aarch
70-7 4 #- _7 7-7
Joein 727 1 final flight an-d —arr—ival—�
,roWiRq UP Boeina
,oemg Centennial r7--,;, -r-,j- 1930s
istoric character research
oaring Expo - displays, lectures & films
in Down to Rio
omen Fly! P r o ram m
wil
'nsory Day "Virtual Reality"��
ritennial of Coast Guard Thursday Aviation-
�st
�- I I lufsoav - Climate Day
AF Electric Airplane Challen e
k
7-
'in(,,) Centennial Talks (1940s)
rbird Factor
Friends, Little Friends - AFAAA panel
s Nl;(Iht "First Man in Space"
Curtiss Tavlor
el
- Rocketry presentation and wo
en Age of Model Rocketry ----�-
1113 Centennial Talks (1950s)
�I&ijs and Jet Airliners
a Forces Day
ican Heroes Airshow (helicopter
'e end Beyond" Exhibit Grand 01
, �5,r - o n a �ut
aursc,aL- _Seattle MS science Fair
'ience of Onern
]Jan 7
IJan 9
Jan 5
3_24
Jan —23-24 '
Jan 23
Jan 30-31
IFeb 4
Feb 6
Contest Feb 6-7
1
Feb 13 and IA
Feb 6 —
jonte Feb 6-7
Feb. Feb - ' 1
Feb 1 3 and 14
Feb 13 -14
Feb 1 3
Feb. 1 3
0
Conti_
Feb �
Feb 13
Feb. —13
Feb eb 20
Feb 27
Par. I
Mar �
v'c 5
Mar IE2-13
ar 12
Mar 12-13
Mar 13
Mar 26
qineE
QL&A w/ director
yslris Rex Satellite
Retaltz-,z
r\uu earn, B&W, B-I Se--'-- -
Mike Lavelle Presentation
r\L)I I MOD I
le Wilson, astronaut
)ps and contest
Educator
k�A 9 anc' wor's'op'
0 OE
Model 4 Model 80 80
Addison �embertoEnEE
I d-` illu,20 water /find Smith
Philip Taralone_.
Public event- microbrew sa
I First 727
-fi-' n-a-1 fl
i-
ht - from
— j P-
-
ai n � e � Field
Rebecca Wal lick
Model 247D, P-26, B-I 7
Author Sand" McCormack
Displays and lectures
Fred Astaire —film
-----
Soyeon Yi; The first Korean astronaut
,r 2
Exhibit educational activities
r 2
Helicopters (Dolphin/ . Ja �hawk
r7
.9
Mo itorin from Space; Dr. Bauman
Presentation & lecture
9-10
-11 !3tearman KavJ:leF--
9
John Fredrickso—n-����
9
Fi hter Aces panel
16
30 :��
Adit vabood Producer 1777
of �ttrhielMv�lartian�"
Naturalization Ceremon
British n—C-1
ear��
a pilot
IMa
y 5
Lee Peister/NAR volunteers
Ma
Ma
7
14-15
Lee and Betty Piester, Riff �Stine
707, B-47, B-52���
Ma
14
Mike Lavelle
Ma
21
Naturalization Ceremon
Ma
Wa
21
28
Helico in lot
vla
28
Gran openin of Centennial Exhibit
Astronaut Tom Jones
Aa
30
Boein & ceremonv
Jun 2 Middle School Science Fair
Jun �2� Seattle 0 era discussion
2016 Museum Of Flight Program Sample Lis
A B-1 7 Aluminum Overcast fl -in
nnial Talks (1960s)
olution of In-flight Aviation Food
�;wvv S a-ce conference, mini talks and live stream
Aeroid Awareness Da
IWII Aircraft Fl -in (Collings)
7_1: lei s Pro ram
1-.., Unri-7nnQ Pii,to mission
°~~''----
~~ z,-nfnir 7nth Anniversary of the Blue �
---- O,bove and Beyond Live!
September
Pre screenin Sully film
Arm Combat Helicopte,
R f
Rvina it Forward ee fl
— Smith
pilot Ambie_r
for middle school
PNW Air & Space Museum conference
Star Wars Reads Day
How to Make a Spaceship
Astrobiolo mini-talks
Art of War FA program
on
[First Thu
Spacefest teacher workshop
KIIAI Q,-nip Modelers mini show
Nat. Historical Miniature Gamin Socl
Veteran's Day
Educator 0 en House
du ato
Da
en Ouse
RC Air lane Expo
December
qantals Landing
EAA B-17 on site
Jun 11-12 Boei. 727, 737 . 74 inn - Richar
Jun 17 Fire Dent tr Seoff Nunn
June 18, 21-23 Panel presentation; nluu�._-
Jun 25-26 Grand o enin of new Aviation Pavilion
Jun 30 Educational activities
July 1-4 Public fli hts Jul 2-4
Jul 4 History of the 27 American fla s
tellin
Jul 9
Jul 23 Tony Gondola: One Year Later
July 30__ Martin Ramirez o: Snakes on a Plane
Former Blue n e oss" Bill Newman
8 Premier of mov
Lecturejand book sit niinq_._
9 Free admission
.24 —Club
A
Oct 7-8
loct 14
Oct 8
Oct 15
Oct 17
roct 22
Oct
Oct 22
0 Oct 30
ct 30
Nov 3
Nov 3-5
Nov. 4
Nov 5
Nov 6
Nov
ov
Nov
ov
Nov 26
Dec 1
Dec 3
iDec 10
Exhibits and workshops
Readin stops around the Museum
bit
New SpacebhnipOne exhibit
nel re en
Author Julian Gu
--
Halloween themed activities
o
Science ourna ism
_
Recognition cerern
Workshops and n,
00-1;s a7nlwork--
IAA outreac
nf Aviation Authors
____
Holiday them ,d activities
c 0
jty of nikwila Allan Ekberg, Mayor
wmommm�"m
Mayor's Office - David Cline, City Administrator
IJ t If II
Tukwila City Hall - 6200 Southcenter Boulevard - Tukwila, WA 98188 - 206-433-1800 - Website: TukwilaWA.gov 39
.i
ity of Tukwila Allan Ekberg, Mayor
IMUNWOMMMMUMM
Mayor's office - David Cline, City Administrator
Staff Memorandum
'`
Name of Applicant:
Seattle Southside Regional Tourism Authority (SSRTA)
Address:
3100S.176 th Street; Seattle, WA 98188
Total Funds Requested:
$270,000 for 2017 and $202,500 for 2018 for general operations.
About the Applicant:
SSRTA, a public development authority, formed by the City of Tukwila is a destination
marketing organization provided tourism marketing for the cities of SeaTac, Tukwila, and Des
Moines under the "Seattle Southside" brand. In the past destination marketing services were
provided by Seattle Southside Visitor Services (SSVS), which was administrated by the City of
Tukwila. On January 1, 2016 services provided by SSVS transitioned to SSRTA.
Funds Previously
Awarded:
In 2016, as outlined in the TPA Interlocal Agreement, the City provided $337,500 to SSRTA.
Funding Request Narrative:
SSRTA is requesting City lodging tax funds for general operations to be used to to fund
general marketing, sales, and business services. Funds will be used to support a variety of
activities, including sales and FAM tours and social media promotions. The proposed scope of
services is identical to the scope of services for 2016, with the exception that the scope of
services does not include the operation of the Westfield Visitor Information Center (VIC).
SSRTA is requesting additional funds, under a separate application, for operation of the
Westfield VIC.
SSRTA has requested two years of funding. The amounts are consistent with the TPA
Interlocal Agreement.
Staff Comments:
SSRTA helps the city in its goal of creating a strong and diverse economy. SSRTA assists
Tukwila hotels in generating sales leads, booking meetings and conventions, and booking
room nights. Of three cities that makes up Seattle Southside, Tukwila has the greatest
estimated visitor spending, even though we only account for 27% of the total lodging rooms in
Seattle Southside. When SSRTA books hotel rooms and bring group to the region, even when
Tukwila City Nall • 6200 Southcenter Boulevard • Tukwila, WA 98188 • 206- 433 -1800 - Website: TukwilaWA.gov
41
SSRTA, Application #1
March, 2017
Page 2
the rooms are in the cities of SeaTac or Des Moines, Tukwila still benefits because visitors
come to the Southcenter are to dine, shop, and for entertainment. A collaborative regional
approach, offered by SSRTA, is highly beneficial to the City.
SSRTA is providing an invaluable service, which in the past had been provided by SSVS.
SSRTA helps market the area to potential tourist helping to drive tourist customers to area
businesses. SSRTA's mission supports the City's overall economic development efforts to
strengthen the City's economy.
City of Tukwila Staff
Recommendation to LTAC: Approval
Notes:
Should LTAC and the City Council approve the request, a final scope of work, consistent with
the approved application, will be finalized by the City and the applicant. Additionally, the
applicant will need to enter into a services contract with the City. Both the scope of work and
contract need to be reviewed by the City Attorney. Because this contract will be over $40,000
the City Council will need to authorize the Mayor to execute the agreement.
42 Phone: 206-433-1800 * Email: Mayor@Tukwi[aWA.gov + Website: TukwiiaWA.gov
Exhibit "B"
2017 Proposed Scope of Services
l. Maintain a destination marketing vvebsMe and toll-free phone number toattract inquiries from
leisure and business travelers and meeting planners primarily outside a 50-mile radius. The
website will include information and business listings for tourism related businesses located in
Tukwila that hold a Tukwila business license (list of licenses tnbe provided byCUvstafM
indudingthose businesses that do not pay lodging tax or TPA assessments; business listings are
tobe provided by the City.
Produce and distribute a Destination Guide that includes information and business listings for
tourism related businesses that hold a Tukwila business license (list of licenses to be provided by
City staff) including those businesses that do not pay lodging tax or TPA assessments.
3' provide meeting planning assistance to planners looking host events in the Tukwila area. List all
meeting resources in guide and distribute to potential clients.
4. Work with tourism related business to promote the area asa meeting and event friendly
destination at trade shows and client meetings.
Produce and distribute a Dining Guide on a no-less-than every other year basis that includes
information and businesses listings for area full service restaurants that includes those located
in Tukwila.
6. Organize familiarization (FAM) tours that highlight local tourism related businesses to other
industry affiliates, planners and media.
l Include reciprocal link to the City on Seattle Southside.comnhn the "About Us" section under
"Our Cities".
8. Seattle Southside RTA will use its social media platforms such as Facebook, Twitter, b����
press re�ese�and e-nevvs�tte/sasvehk�esTopnornote the Ck�sre�vanttour�noa -
events and festivals and tourism businesses happenings.
9. Support the City's efforts to attract visitors to local events by acting osasourcing partner to help
secure vendors es well as social media and PRsupport.
10. Produce an Annual Report and present report to the City Lodging Tax Advisory Connnnittee City
Council, or other meetings, if requested by the City. Report will include a summary oftheann /
marketing initiatives implemented, measured performance outcomes and Rol.
Ell
Application to the City of Tuxifivita -for Use of 2017 and 2018 Lodging Tax Funds
Check all the service categories that apply to this application:
✓ Tourism promotion or marketing.
Operation of a special event or festival designed to attract tourists.
Operation of a tourism-related facility owned or operated by a non-profit organization.
Operation and/or capital costs of a tourism-related facility owned by a municipality br a public
facilities district.
Check which one of the following applies to your agency:
Non-Profit (Note: Attach a copy of your current non-profit corporate registration from the
Washington Secretary of State Office)
✓ Public Agency
For Profit Agency/Business (Washington State UBI Number:
I am an authorized agent of the organization/agency applying for funding. I understand that:
0 1 am proposing a tourism- related service for 2017 and 2018. If awarded, my organization
intends to enter into a services contract with the City; provide liability insurance for the
duration of the contract naming the City as additional insured and in an amount determined by
the City; and file for a permit for use of City property, if applicable.
My agency will be required to submit a report documenting economic impact
results in a
forrr6t determined by,,fhe City,
3/10/17
Signatu!re:
Date:
Katherine Kertzman
Printed or Typed Name:
45
1) Describe your tourism- related activity or event.
Seattle Southside Regional Tourism Authority (RTA) is the official regicr mi destination marketing
organization (DMO) for the cities ofSeaTac, Tukwila and Des Uoiiws. Seattle Southside RTA
promotes the combined cone utnities as ca destination branded "Seattle Southside" to create
increased economic impact through marketing the destination's namerous travel and toutisirs
businesses. Seattle Southside RTA is highly regarded as an effective organization and valued within
our communities, region and state.
Vision Statement:
To position Seattle Southside as a destination of choice for practical travelers to Seattle while
enhancing the image and economic strength of the region.
Mission Statement:
As a Grand - driven and entrepreneurial destination marketing organization, Seattle Southside RTA
provides advocacy and innovative services to competitively market the destination_ This fatnCtion
helps create f ohs, grovv tax revenues, and improve quality of ll f e. for our businesses and residents.
See Attachment A for Scope of Services.
2) If an event, list the event name, date(s), and projected overall attendance.
Not Applicable
3) Is your event /activity /facility focusing on attracting overnight tourists, day tourists, or both?
The RTA's primary focus is attracting overnight tourists vvho stay overnight in paid
accommodations, eat to local restaurants, shop within area retailers, visit nearby attractions, etc. as
these travels have the highest visitor .Spend per trip generating the greatest economic impact and
return on investment.
4) Describe why visitors will travel to Tukwila to attend your event /activity /facility.
Travelers can do more when visiting Tuktivila because of its central location; access to
transportation including shuttles, rental cars, and tours; Qf fordability, unique attractions; plentiful
shopping and dining choices that stretch tune, money and opportunities fzti-ther.
Print, radio and online advertising drive business to Seattle Southside's website, toll -free telephone
line and Visitor Centers for nzore i.nforination about Tukwila tourism related-businesses.
Positive press generated by the Seattle Southside RTA encourages visitors to travel to the area to
experience el-ervthing they've read about.
2
M.
The RTA pi-oduces a iariety designed to be used btu visitors or locals hosting
out of'tatall visitors including complete details relatifig, to accommodations, restaw -ants,
transportation.., activities, and ma17s to steer rour-tsts to Tukit%rla businesses.
5) Describe the geographic target of' the visitors you hope to attract f locally, regionally,
nationally, and /or internationally).
Pie RT4 's pr-bl" tat- '),Jbetts is attraclirl.g i'e� ionai,, national and intf'.rizatlonal tral elei-s outside of a 50-
mile radius tvho stay' overnight in paid at,`CEJ'ni.o& fort s, although local residents also t'eceive bendir
from RTA, marketing activities that include but ar -e not limited to visitor concierge services provided
through the satellite Visitor- Center of Westfield Southeenter-, social media adver'tis'ing and some
aivareness print advertising as ivell as inedia outreach effbi -ts genei -aring positlVe pres's about the
1161111 gOII.
6) Describe the prior success of your event /activity /facility in attracting tourists.
2016 Seattle Southside t easui -able € utconzes:
Website Conversions: 478,270 unique visits - esulting in 162.612 i-eservations x .$976 average part };
spend* = S158.709.312 estimated direct spend
Group Sales: 11,781 room izights x $412 per deli'= .x'4,111,886 estimated direct spend
Shattle Riders: 25.312 riders' x $172 average spend^ = $4,353,664 estimated direct spend
VC P7alk -in .Motel Reservations: 281 rooin nights x $412 per day''` =$115, 772 estimated direct
Spend
0011111- liSSiOn. 5.9; 459
$167,300,093 Total Estimated Direct Visitor Syendira.
$4,168,850 Budget
1 to .40.13 RO1
"Dean Runyan ReporI. 2016p
^ F12R Shuttle Conversion :Stud-i. (Anwmc who spent less than .$25 or anyone who spent more than $1,OUO
were not included in the results.)
7) if this your first time holding the event /activity /facility provide background on why you think
it will be successful.
Not Applicable- -the Seattle Southside tourisnr pr-oniotion programn has been in existence for 17 years
arrtl is an inteniational/t: recogn.ilzed destination. marketing o1-gcmi„ittion having received numerous
177 irketing aivards.
3
EYA
8) Describe the media strategy you employ to promote your event/activity/facility to at-tract
overnight and/or day tourists? Please list any digital or print media (newsletters, e-blasts,
social media, etc.) your agency uses or intends to use to promote your event/activity/facility.
Please see 2016-2021 Strategic Plan.
9) Describe how you will promote lodging establishments, restaurants, retailers, and
entertainment establishments in the City of Tukwila.
Website, printed materials, advertising, PR & social media, sales outreach, etc.
10) Is the City able to use your digital and print media for collaborative marketing?
Yes, we are very interested in learning more about the City's collaborative marketing opportunities.
11) Describe how you will use the name Tukwila" in publications, promotions and for your
event?
Tukwila is used throughout Seattle Southside's marketing materials. All Seattle Southside
advertising utilizes a logo that identifies Tukwila by naine. The Dining Guide identifies and lists all
full- service Tukvvila restaurants and their addresses, the Travel Planner lists all Tukwila hotels and
their addresses. We produce a regional inap that ident#ies Tukvvila. Out- website identifies Tukwila
on all businesses with that address and atures countless attractions, retail, lodging properties and
mare all located in Tobviki.
12) Measurements and Metrics
The RTA is expected to exceed last year outcornes. Below is based oil 2016.
As a direct result of your proposed tourism-related service, provide an estimate of:
a. Overall attendance at your proposed event/activity/facility?
535,756
478,270 website, 6203 meeting delegates, 6,066 VC inquiries, 19,905
encounters
mailers, 25,312 shuttle riders.
(unique web
These numbers do not include the advertising exposure!
visits, phone
calls, walk-
ins, group
attendees)
b. Number of people who will travel fewer than 50 miles for your
26,788
event/activity? Dean Runyan <5% of A
c. Number of people who will travel more than 50 miles for your
508,968
event/activity? Dean Runyan > 95% of A
M
EN
d. Of the people who travel more than 50 miles, the number of people
- -- 254,484
who will travel from another country or state? (50% based on Google
Analytics)
e. Of the people who travel more than 50 miles, the number of people
116,808*
who will stay overnight in Tukwila. ( *RTA does not track Family &
Friends" overnight stays based on distance. 85% from ®R) 85% of
Cx27%
f. Of the people staying overnight, the number of people who will stay in
99,040*
PAID accommodations (hotel /motel /bed - breakfast) in Tukwila.
(174,674 tracked actual room nights` x 2.1 party size from H2R
Conversion Study & RTA ROI) x 27%
g. Number of paid lodging room nights resulting from your proposed
174,674
event/ activity /facility (for example: 25 paid rooms on Friday and 50
paid rooms on Saturday = 75 paid lodging room nights) (Seattle
(I Southside Region H2R Conversion Study & RTA R01)
Calculations assumed 70% room nights go to SeaTac, 27% to Tukwila, and 3% to Des Moines based
on the percentage of available rooms in the Seattle Southside TPA per City.
*Seattle Southside `tourism Promotion Area
People who travel more than 50 miles and stay overnight *432,623
People who stay overnight in PAID accommodations *366,8:15
What methodologies did you use to calculate the estimates and what methodologies will you
Use to tracts outcomes, such as total participants, estimated visitor spending, etc?
A variety of methodologies are used to track outcomes based on the desired metric i.e.: Website
analytics, conversion steadies, direct Visitor counts, and group stales leads, Booked acid actualized etc.
Average estimated visilor spend per category of visitor, including dray, all overnights and hotel /motel
overnights and total spending at the destination were derived from the Dean Runyan Associates
Seattle Southside Travel Impacts, 2003 -20161Y research report. Additionally, two conversion studies
were conducted by H2R research to quantify Seattle Southside's inquiry conversion Fate, determine
hots much money converted travelers spent in the area; and, quantify the average spend by each
shuttle rider to Westfield Southcenter froni SeaTac hotels.
5
• •,
13) What methodologies did you use to calculate the estimates and what methodologies will you
use to track outcomes, such as total participants, estimated visitor spending, etc.?
Seattle Southside utilizes Y" party metrics obtained fr•oin Google Ancdytics, H2R Research
conversion .studies, acid Dean Runyan Reports in addition to the actual data collected from
bookings arzd fia(t trctf,�ic and trucked tJaroitgh the R7;'v based on i iterricttional s'tcartdctr is as
identified by the Destination Maak,eting Association International '(D AI)
14) Are you applying for lodging tax funds from another community? If so, which communities
and in what amounts?
City Qf SecaTctc• Coatrzc.'d approved $715,000 of their- estimated $1.5M lodging taxes
City of Des Moines Council approved 100%x of lodging tuxes estimated to be $80,00.0
15) Are you applying funding from Seattle Southside Regional Tourism Authority (RTA)? If so, in
what amount?
Not Applicable.
16) What is the overall budget for your event /activity /facility? What percent of the' budget are
you requesting from the City of Tukwila?
The 2017 RTA budgeted revenues include projected MA Special Assessments of $3.5M. SeaTac•
and Des Moines Council approved lodging tax revenues of $795,000 fcrr- a subtotal. of $4,295,000
phis the amount Ticicwila Council approves in lodging tax support.
The RTA approved $5.5M in budgeted expenditures•for 2017. The RTA will be expending (one tune
onl),) a portion cif its reserve fund to launch the ne�v ad canipaign, website, and collateral
materials, etc. this year.
$2270,000 equates to 4.9 %v o f th.e total budget in 2017,
$202,500 equates to 4.5% of the projected 2018 budget cif $4.5M. The 2018 budget has not yet been
determined.
The approved 2017 Seattle Southside RTA budget is Attachment A.
The lodging taxes requested will be used for activities listed in Attachment B.
17) What will you cut from your proposal or do differently if full funding for your request is not
available or recommended?
At a ininiint an, the RTA would consider cutting services and perhaps charging non - hoteliers within
Tukvvila to receive and participate in the RTA tourism proinotion activities.
0
50
bxhBbitA
Seattle Southxide Regional T ds / \PropmsedBudgel
For the Fiscal Year Ending December 31, 2017
Revenues:
34S'6O-0X} TPA Special Assessments `
337-00-01LTC-Tuhwiis
337'00'02 LTC'SeaTac
337-00-03 LTC-Des
3G1-4O'OO Other Interest on TPA 5A
369_g1-O8 Other Revenue-Commissions
Trital Revenues
2017
Annual Budget
g 3,574,355
337,500
715,000
`
60,000
E enses:
Salaries /_ &, Benefits (20)
1,698,000
Supplies (30)
37,000
. S/n all Equipment (3S) ~x, _
20.000
Professional Services/Ads/Promotions (41) , _
^ 2j861400
Communications/Postage (42 ) �
^ -c . `
8I
81,000 X]
`
Travel (43) `
115,000
Operating Leases (45)
110,000
Insurance (46)
IS/]DO
Maintenance (48)
15,000
Miscellaneous (49)
_ 641,500
Total Operating E,,tpeosen
5/$94400
Capital Equipment (64)
30,000
Total Operating & Capital ;-mpenseu
5,524,400
Economic Down turn/Recession Resarve'
393I79
Total Eimense8udget
Change in Net Position
(1,218^723)
Budgeted Beginning NetPosition
z
Budgeted Ending Wet 9csitdmm
~
� 1,6G5,122
i"IcLas:
Resoluition No. 2016-036 to lie spen[ as necessary during an econornic downturn or recession
(l1Y6ct20l7 TPA Special Assessment Revenues): $383.l79
2Reso/ution Nu 2016-036 Contingency Reserve to be budgeted based on a minimum of two
month's cf operating expenses for 2D17: $815'9I6
2Q17 Budgeted Ending INetPosition $1'565,122
Less: Two K4orths Operating Reserve 6or2O17
(VIinimum Contingency Reserve exceeded by:
No. of' Months Over Minimum Contingency Reserve 1.42
sof28
'
ExihibitA '
Za�tJeSoutboide Regional Tmurbmn Authority (RT4) Proposed Budge't
For the Fiscal Year Ending Decernber 31, 2017
All Special Assessment revenues collected for the Seattle Southside RTA shall only be used for the following
(o) The general promotion of tourism within the Seattle Southside Tourism Promotion Area (TPAJ as specified in the
business plan of the Seet1ieSoutbsldeRTA;
(b) The marketing `of convention and trade shows that benefit local tourism and the lodging businesses in the Seattle
6oUthoideTPA;
ki Seattle to industry muro�^cupr'�mwca/'v"!"a`"""'". _
'- �'-'.-'--�� - -
`
lodging businesses |n the Seattle 5muthsideTPA;
(d) The marketing of ' the ' uthside TPA region to recruit sporting events in order to _ promote local tourism
and tn benefit the lodging businesses ` and tourism industry within the Seattle Southside TPA; and
,, _
(e) Direct administration, operation, formation, and start-up costs associated with the ^ TPA and the
ongoing. management and maintenance oftheSoetdeSouthsideTPAprognam,i�d* \hgbutnotUmitedbosteff
costs, public notice advertising, legal coots' accounting and auditing (including audits of the Parties and the RTA
as they relate to the RTA Agreements), as approved by the RTA Board of Directors, provided no funds will be
used for costs not directly related to the operation of the Seattle Southside TPA, the TPA Agreement, or the RTA.
Seattle Soufhskde Regional TOu/tsm Authority Resolution #2D26-O39Appx; ' JO1'7
-18 of 28
RESOLUTION 2016 -0 39
A RESOLUTION OF THE BOARD OF DIRECTORS OF THE
SEATTLE SOUTHSIDE REGIONAL TOURISM AUTHORITY
APPROVING THE 2017 BUDGET.
WHEREAS, the Seattle Southside Regional Tourism Authority (the "RTA"), is a
public development authority chartered by the City of SeaTac.. Washington, for the
purpose of providing tourism promotion set-vices; and
WHEREAS. the Board of Directors of the Seattle Southside RTA (the "Board")
now desires to approve the budget for 2017 as described herein;
NOW, THEREFORE, BE IT RESOLVED BY THE BOARD OF DIRECTORS
OF THE SEATTLE SOUTHSIDE REGIONAL TOURISM AUTHORITY:
Section 1. Approval. The Board hereby approves and adopts the 2017 Budget. in
the total amount of $5.917-579, A SLIMrnary budget by fund for 2017 is attached hereto as
Exhibit A and is incorporated herein by reference.
Section 2. Further Authority: Prior Acts. All Seattle Southside RTA officials. their
agents. and representatives are hereby, authorized and directed to undertake all action
necessary or desirable from time to time to carry out the terms of and complete the
transactions conternplated by-, this resolution. All acts taken pursuant to the authority of
this resolution but prior to its effective date are hereby ratified and confirmed. I
Section 3. Effective Date. This resolution shall take effect immediately Up011 its
passage and approval.
Passed October 13. 2 0 16
_2
Chair, Board of Directors
Seattle Southside Regional Tourism
AL1th02•itV
T
Resolution.iVo. 2016-039
201 Butgel. A/)jw-ovol
53
54
City of Tukwila Allan Ekberg, Mayor
Mayor's Office - David Cline, City Administrator
March, 2017
Lodging Tax Applications
Starf ire Sports
$42,000
Tukwila City Hall • 6200 Southcenter Boulevard • Tukwila, WA 98188 • 206-433-1800 • Website: Tukwila WA.gov
55
56
ity of Tukwila Allan Ekberg, Mayor
Mayor's Office -David Cline, City Administrator
Staff Memorandum
Lodging Tax Advisory Committee Funding Request
Name of Applicant:
Starfire Sports
Address:
14800 Starfire Way, Tukwila, WA 98188
Total Funds Requested:
$42,000
About the Applicant:
Starfire Sports, a non - profit entity, has grown into one of the premier soccer complexes in the
United States. Over 1.3 million people visit the complex annually to take part in soccer
tournaments; play in indoor and outdoor soccer leagues; to engage in sport specific training,
soccer viewing, and attending professional soccer matches. Starfire is also the training home
of the Seattle Sounders FC, which play in the Western Conference of Major League Soccer.
Opening in 2003, Starfire Sports complex has 12 outdoor fields and two indoor fields. The
complex is located at Fort Dent Park, which is owned by the City of Tukwila. Also located at
the Park is a small children's play area and regional trail system. The City has maintenance
reasonability for the play area, trails, and parking area.
Starfire Sports regularly hosts multiday, weekend soccer tournaments, which brings in soccer
teams from throughout North America. Teams stay in hotels throughout the Seattle Southside
region, with a 70/30 split between Tukwila and SeaTac hotels. Players and their families can
also be seen throughout Tukwila, at Westfield Southcenter, the Family Fun Center, and area
restaurants.
Besides soccer, Starfire Sports has been used to host a variety of other sports and activities,
including rugby, lacrosse, and quidditch.
Funds Previously
Awarded:
Last year Starfire Sports received $25,000 in lodging tax funds from the City.
Tukwila City Hall • 6200 Southcenter Boulevard • Tukwila, WA 98188 - 206- 433 -1800 • Website: TukwilaWA.gov
MA
Starfire Sports
March, 2017
Page 2
Funding Request Narrative:
Starfire Sports is requesting 2017 lodging tax funds to assist in the promotion and facilitation of
leagues, events, and tournaments. The goal is to attract visitors to create 10,000 hotel room
nights and bring 1.3 million annual visitors (not unique) to the complex and Tukwila. Starfire
will promote its events through email and online marketing, with regional soccer organizations
and social media.
In addition to the scope of services from last year, the following will also be included:
Allow the City to have free meeting space for events and activities;
Promote activities and events occurring in the City, both by the City itself and third
parties.
The City will be a sponsor for all Starfire tournaments.
Staff Comments:
After Westfield Southcenter, Starfire Sports is the largest draw of visitors in the City and
perhaps the largest draw of overnight guests in the City. Additionally, the tournaments and
leagues at Starfire bring in people throughout the Puget Sound region on day visits to the City.
Participants at tournaments and leagues at Starfire can easily be identified, while at
restaurants and retailers throughout the City.
National demographic data indicates that while most soccer participants are under the age of
18. While most participants might be kids, the sport reaches well beyond the kids, with parents
being spectators, referees, coaches and/or administrators. These parents tend to be influential,
educated, and technically savvy. Over half of households with youth soccer parents in them
have a household income about $75,000, with 35% of household having an income above
$100,000. Starfire brings these high income households the City everyday with their soccer
tournaments and leagues.
One of the goals of staff is to work with Starfire to identify ways to encourage visitors of Starfire
to come back to the City, even when they are not visiting for a soccer related activity.
Since its opening in 2013, Starfire has also help created positive branding for the "Tukwila"
name. Starfire and its tenants, including Seattle Sounders FC, identify their physical location
as being "Tukwila." Each visitor who comes to the facility leaves with a positive experience in
Tukwila.
Starfire Sports has also helped the City with event production, including the Seattle Sounders
FC MILS Cup send off.
City of Tukwila Staff
Recommendation to LTAC: Approval.
Phone: 206-433-1800 • Email: Mayor@TukwitaWA.gov * Website: Tukwi[aWA.gov
58
DRAFT
Exhibit "A"
Starfire
2017 Scope of Services
General:
Contractor shall organize, promote and facilitate tournaments, leagues and events at Starfire
Sports Complex with the goal of attracting over 10,000 overnight hotel /motel room nights and
1.3 million annual visitors (not unique visitors) in a collaborative working relationship with the
City of Tukwila. The purpose of this agreement is for the tracking of hotel bookings, promotions
and marketing.
As needed, contractor shall refer teams and event directors directly to Seattle Southside
Regional Tourism Authority (SSRTA), a destination marketing organization for the City,
for assistance with lodging, restaurants, attractions, transportation companies, etc. or
directly to the City.
2. Contractor will encourage and, where possible, require other 3rd party organizers holding
tournaments and events at Starfire to utilize Seattle Southside (Tukwila, SeaTac, and
Des Moines) lodging businesses. Contractor will provide 31 party organizers a one page
promotional flyer as an attachment (to be provided by the City) to its rental agreements.
3. Contractor shall provide a prominently placed City of Tukwila logo to the sponsor section
of the landing page of www.starfiresports.com website.
4. Contractor will promote City of Tukwila attractions and activities through its marketing
department, league information, and tournament relations via links in email signatures
and information in event documents. Information may be regarding non -city activities.
5. Contractor and City shall work in conjunction to provide content in the regular e-
newsletters from Starfire Sports about Tukwila attractions and activities.
6. In all collateral, press releases, medias, etc. where a location is mentioned, contractor
shall always identify the location of Starfire as being located in `Tukwila." Contractor
shall encourage third parties operating at or hosting events at Starfire to also list the
location as "Tukwila."
7. Provide a minimum of four social media post per month promoting activities, dining,
shopping, and /or hotels in the City. Content to be provided by the City and approved by
Contractor.
8. As deemed most appropriate by Contractor, use the #Tukwila or the name "Tukwila" in
social media posts on Facebook, Twitter, Google+ and /or Instagram.
9. Contractor shall make available free meeting space, during regular operating hours by
the Contractor, for the City, provided City events do not conflict with paid meeting
reservations.
We,
10. Contractor shall work with the City to promote events in the City, including but not limited
to City sponsored events, events sponsored by third parties, and grand openings of
bUGin8Gs8G within the City. Events p[OnlOt8d by the City, with the COntyaCtO[, cannot be
in conflict with the business interests Of St2rfi[8 Sports.
11. The City of Tukwila shall also be considered 8tournament partner for 2017.AsR
tournament partner the City shall be receive the following benefits:
8. City included 8G part 0f the Tournament naming/logo /8.g. The St8rfi0
A81r0TUrh@ Cup, Tukwila, WA).
U. Visibility on www.starfiresports.com hO08p8g8' youth tournaments landing page,
tournament event page, and drop-down navigation menu
C. 3OUpXby30OpX placement oD the tournament event page and tournament
landing page OfGt8rfir8GDort8.cO0
d. 3O0DXbV8O0DX placement iO all registration and announcement 808i|G related tO
the tournaments
e. (6) Banners displayed during each day Of the tournaments; banners tOb8
provided bvCity
f. (1) 10'X1D' booth during each day Of the sponsored tournaments
g. /1\PA Announcement mention every 4 hours during each day Ofthe
tOU[O8[O8Oƒ8
h. (1)8.5"x11" promotional flyer iD all sponsored t0V[D8rDeDi(G) coach's packets
i. /1\10OpXby75px placement iD two St8rfi[Gnewsletters
j. /1\ Marketing 808i| sent tO all tournament participants
h. /1\ Rotating placement in the 8tBrfir8 yW8di8 Center during the tournament
s88GOn
|. Mentions via St@rfi[e'GGOciG| media platforms
Dl. Opportunities for City officials tD participate in Tournament award pr8GGD1atiODS
Starfire Sports
March, 2017
Page 3
Notes:
Should LTAC and the City Council approve the request, a final scope of work, consistent with
the approved application, will be finalized by the City and the applicant. Additionally, the
applicant will need to enter a services contract with the City. Since this contract will be over
$40,000, the City Council must authorize the Mayor to sign the contract.
Phone: 206-433-1800 + Email: Mayor@Tukwi[aWA.gov • Website: TukwilaWA.gov
61
62
F_
Application to that city of -ruikvvfl a for Use of 20',17 Lodging Tax in
a n't, o,- r A ct-
Marne (if app;icab e):
AMOUnt of Lodging Tax Requested: 1 $42,000
Applicant Organization: Starfire Spor
Federa I Tax J D Number: 1 47-0887811
Mailing Address: 14800 Starfira'i
-------------
Primary Contact Name: j Ben Oliver
Primary Contact P 6) 267-7417
Contact Emaffi Address: beno@star Vii. res
Tukwil;a, 98188 WA
-t
, s.cor,,(
Check ail the service categories that apply to this application:
Tourism promotion or marketing.
Operation of a special event or festival designed to attract tourists.
Operation of a tourisn'i-related facilityovitned or operated lay/ .a non-profit organization.
Operation and/or capitaicosts o owned by airriunicipality or a
public facilities district.
Check which one of the following applies to your agency:
Non-Profit (Note: Attach a copy of your current non - profit corporate registration from
the Washington Secretary of State Office)
Public Agency
For Profit Agency/Business (Washington State US[ Number:
l am an authorized aggent of the or ggani-zation/agency applying F01- 1- landing,. I understand that:
i am proposing a tourosrn-related service for 2017. If awarded, my organization intends to enter
into a services con-tract with the City; provide liability insurance for the duration of the contract
naming the City as additional insured and in an amount determined by the City, and file for a
permit for use of City property, if applicable.
0,
tidy agency �,vflf be required to subt-nit a report docurneinting economic impact rasWts in a
fl-mat determined by the City.
03/1Q/
_2017
Signature: Date:
Printed or Typed iNlarne: Ben Oliver
63
1) Describe your tourism-related activity or event.
Starfire Sports: projected 2016 attendance is 1,250,000 visits. Starfire manages and hosts sporting
events mainly in soccer but also many others including lacrosse, football, ultimate Frisbee, rugby etc.
2) If an event, list the event name, date(s), and projected overall attendance.
2017 calendar of events. The partnership is ongoing throughout the year. Over 1.250,000 visits during
that tirne.
3) is your e ventlactivity/facil ity focusing on attracting overnight tourists, day tourists, or both?
Starfire Sports focus is on both, Nia 1.
jority of our weekday business is day tourists while our weekend
tournaments and events attract overnight tourists from across the US and around the globe.
4) Describe why visitors voll travel to Tukwila to attand your event activity/facii ity.
Starfire Sports is the epicenter of soccer not only here in the Pacific Northwest but nationwide. As not
only the home of our Seattle Sounders FC and S2 but we are host to over 42 annual events ranging
from the recreational youth players to professional players. Starfire's own -tournaments bring over 100
teams in annually from Canada alone while our leagues and youth programs bring hundreds of day
visitors to Tukwila every day of the week.
5) Describe the geographic target of the visitors you hope to attract (locally, r-,-gjonally,
nationally, and/or internationafly).
Starfire offers programs and events for people frorn all geographical areas with tearnstraveling From
Asia to participate in our youth tournaments, the local community kids who just want to come down
and kick ball to the professional athietes from National Teams and Major League Soccer who are here
'Far trainings, to the players who participate in any one of our youth or adult programs. The target
visitors are from across the US and r!.irther abroad but mainly focuse-d on Canada due to the proximity.
15) Describe the prior success of your event/activity/facility in attracting tourists
Star-fire Sports C, rjerai- es over 120,000 UniqU(-2 Visitors and 1,250,000 visits annually. Of these visitors,
roughly 3% travel more than 50 miles and stay in the area approximately 2-4 nights at a time. An
average Starfire ran tournament wiH use betv/een 200 and 500 room nights over one weekend.
7) If this your first time holding the event/activity/facility provide background on why you think
it 10,1111 besuccessful,
Starfire Sports has been operating for over 12 years and we have continued to see growth YOY. 2016
saw us have our most successful year yet with the highest number of Starfire tournament tearn
participation, record numbers in our youth academy and hosting a record number of events at Starfire
Sports.
2
M-1
8) Describe the media strategy ,you employ to promote your evem /activityflaclffty to attract
miernight and/or day tourists? Please list any cligital or print media (newsletters, e-blasts,
social media, etc.) your agency uses or intends to use to prornote
Starfire will promote our events through email and online marf(,--ting/advertisi,,iq,/sociai media. Our
events will be listed on regional soccer organization websites, including Washington Youth Soccer, SC
Soccer, Washington State Adult- Soccer Association and more. 2017 will see an added push into the,
California, Hawaii and Canadian markets. We will also promote through arn;-01 mart(ating to the Starfire
database and those of local and rsgiortal soccer organizations, including scat--tvide organizations an(-]
local soccer ,�,iubs.
Events such as the US Open Cup Tournament, Seattle Sounders FC S2 matches, National Lacrosse
matches and Starfire's own 8 youth tournaments attracts visitors from all over Washington State as
well as Alaska, Oregon, Idaho, JVIontana, California, Nevada and Canada to narne a few. Mostvisitors,
if not all, lodge and shop within approximateiy a 5 rniie radius of Starfire Sports. Starfire works with
local -business' to help promote their products and services' ensuring the visiting dollar stays within the
nearby community.
9) Describe how you will promote lodging establishments, restaLgrants, retailers, and
antertainmz-nt,astablishi-rients in the City of Tukwila.
We partner ss,rr,,a utilizing their hotel widget and complimentary planning services and also have -a
Hotels and 4rsa Attractions page on our website, and through the use of Social Nledia and general
marketing.
Yes
10) is tine City able to use your, digital and print media for collaborative mari(rating?
.l 1) DesE,-,rfba yor.I Divfll t,Np 't'he narne, i' pu 111 !<,atio ns, pror-no'darls, and for your
a v a n t?
Tukwila i,vill be integrated into publications, promotions and the appropriate use DiF "Tukwila"
.4hash-tags rwhen using social media, In the past this intagration has seen the media tall( more
shoot
Tukwila �,vith regards to soccer, 5tarfire and the Sounders.
65
121 Measurements and Metrics (Note: You will be required to report these rnetrics as part of the
close out of the agreement between your organization -and the City.)
As a direct result of your proposed tourism- related service, provide an estimate of:
a. Overall attendance at your proposed event/activity/facility 1,250,000
...... . . -- - ------ -------
b. Number of people who will travel fewer than 50 miles for your 114,000
vent/activity
c. Number of people who will travel more than 50 miles for your 6,000
avent/activity
d. Of the people who travel more than 50 miles, the number of people 13%
who will travel from another country or state
e. Of the people who travel more than 50 miles, the number of people 3,000 to
who will stay overnight in Tukwila. j 4,000
f. Of the people staying overnight, the number of people who will stay in j 3,000 to
PAID accommodations (hotel /motel /bed -breakfast) in Tukwila. 4,000
g. Number of paid lodging room nights resulting from your proposed I 10,000+
event/ activity/facility (for example: 25 Acid rooms an Friday and 50 j
paid rooms on Saturday = 75 paid lodging room Pig his)
13) What methodologies did you use to calculate the estimates and what methodologies will you
uise to track outcornes, s;,.ich as total participants, estimated vislto;rspending, at c?
Team surreys and any statistical information the Cit./ or SSRT.Llk (.,an provide.
No
.14J Are you applying for lodging tax funds from another commt.,mity? if so, 1which communities
a.n'd in 1,0(hat amounts?
15) Are you, appiying funding from Seattle.Southside Regional'Tourism Authority (SSR'rA)? If so, in
'what arnoo-int?
Yes, it is based in rooms nights
16) What is the overall budget for your event/activity/facility? What percent of the budget are
yoiu requesting from the City of Tukwila?
Our annual marketing budget is just under $24,000 without support from the City of Tukwila
4
M.
17) What M! you cut fmm your proposal or do cffffara—ndlf f"', �f,)r yc)ur naqtiest is not
svalfaWe or
Less Out- of State rnar'kating vvouid be cim-ductacf an'-J, CH-Scou"Its H,,,mited for nevv p-,u-t,,,/ events.
MA
M.:
City of Tukwila Allan Ekberg, Mayor
11,11111171 , iq:pIjmj
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Tukwila City Hall - 6200 Southcenter Boulevard • Tukwila, WA 98188 • 206-433-1800 • Website: TukwilaWA.gov
We,
70
City of Tukwila A Ekberg, Mayor
Mayor's office - David Cline, City Administrator
�r�r' ��'♦' r�l " �.ri� s, -f
Name of Applicant:
City of Tukwila, Office of Economic Development
Address:
6200 Southcenter Blvd, Tukwila, WA 98188
$50,000
About the Applicant:
The City of Tukwila is a non - charter City organized under the laws of the State of Washington.
Founded in 1908, Tukwila is one of the oldest cities in King County. Since its founding, Tukwila
has always been a community at the "crossroads." Tukwila lies at one of the busiest freeway
interchanges in Washington State. The City has a small bedtime population of just under
20,000. During the day the City's population swells to over 150,000 people, with people
coming to the City to work, shop, dine, stay in hotels, and to visit once in a life time
experiences, such as the Museum of Flight or iFly.
The City is one of the most diverse cities in the country. Over 70 languages are spoken in the
Tukwila School District. Many well -known businesses are based in Tukwila, such as BECU,
Westfield Southcenter, Seattle Sounders FC, Top Pot Donuts, Pop Gourmet, and the Sabey
Corporation. The City has over 2,000 hotel rooms and over 100 restaurants.
Major projects in the City include a new 19 -story hotel /condo building in the heart of
Southcenter; a new library and the construction of multi - family housing at the Tukwila Village
property; demolition of four hotels along Tukwila International Blvd; and the construction of a
pedestrian bridge, linking the Sounder Station to the Southcenter business core.
Tukwila City Hall - 6200 Southcenter Boulevard - Tukwila, WA 98188 - 206 -433 -1800 - Website: TukwilaWA.gov 71
City of Tukwila
March, 2017
Page 2
Funds Previously
Awarded:
Last year the City was awarded $40,500 for its general administration costs; however, the
City's only spent $38,511.
Funding Request Narrative:
The requested funds are to provide funding for certain administrative costs incurred for
operations related to operations and administration of the lodging tax fund. Funds will be used
for office supplies, professional services, training and education, memberships, indirect costs,
and other incidental costs.
Staff Comments:
Approximately 64% of the funds will be transferred from the lodging tax fund to the general
fund. This transfer is to compensate the general fund for the costs it incurs in the operation of
the lodging tax program and fund. These costs include legal (review of the contracts for third
parties); processing and payment of invoices to third parties; technology services; accounting;
and facilities.
At the February LTAC meeting there were questions regarding the increase in this year's
request over last year's. One of the reasons for the increase is because in 2016 no funds
were allocated for memberships and registrations. Staff has identified some organizations the
City would like to join to help promote the City (related to visitors) and to make valuate
business contacts.
It should be noted that the City of Tukwila currently does not charge for staff time associated
with activities related to tourism promotion and administration of the lodging tax program.
City of Tukwila Staff
Recommendation to LTAC: Approval
Notes:
None.
PhnnP-')nr—A'A-Z-1Rnn ♦ Fm;iii-M;%%inreniTiiL-%Aiil;kWAan%I ♦ IA/imhcitm- TiiL-iAtil;kltdAanxi
DRAFT
City of Tukwila
General Administration
2017 Scope of Services
As outlined the budget above, funds will be used for the following activities intended to support the
operations of the lodging tax fund:
1. Purchase of office supplies;
2. Hiring of professional services, as needed (not project specific);
3. Training and Education for City staff, City elected officials, and JAC members;
4. Membership, Registrations, and Subscriptions for the City;
5. Costs associated with the LTAC meetings;
6. Parking, Travel, and Meals
7. Indirect Cost Allocation
Note, funds may be moved between the categories, but the total expenditure will not exceed $55,800.
73
74
E'" ..� a i i" � � � u 1,
Event or Activity Name (if applicable):
General Administration
Amount of Lodging Tax Requested:
$55,800
Applicant Organization:
City of Tukwila, Mayor's Office
Federal Tax ID Number:
91- 6001519
Mailing Address:
6200 Southcenter Blvd
Tukwila, WA 98188
Primary Contact Name:
Brandon J. Miles
Primary Contact Phone:
(206) 431 -3684
Primary Contact Email Address: tirandon.Miles@Tukwilawa.gov
Check all the service categories that apply to this application:
Tourism promotion or marketing.
Operation of a special event or festival designed to attract tourists.
Operation of a tourism - related facility owned or operated by a non - profit organization.
✓ operation and /or capital costs of a tourism- related facility owned by a municipality or a
public facilities district.
Check which one of the following applies to your agency:
Non- Profit (Note: Attach a copy of your current non- profit corporate registration from the
Washington Secretary of State Office)
✓ Public Agency
am an authorized agent of the organization /agency applying for funding. I understand that:
am proposing a tourism - related service for 2017. If awarded, my organization intends to enter
into a services contract with the City; provide liability insurance for the duration of the contract
naming the City as additional insured and in an amount determined by the City; and file for a
permit for use of City property, if applicable.
m agency will be required to submit a report documenting economic impact results in a
(/f rmat e �n° i e by the City.
Signature: Date:
Printed or Typed Name:
75
1) Describe your tourism-related activity or event.
The City of Tukwila requests funding for 2O17 for administration ofthe City's lodging toxfund.
The lodging t8Xfundisone of several special revenue funds managed 6v the City Of Tukwila. Under
State Law, the City is permitted to charge special revenue funds for the indirect costs that are incurred
by the general fund to support and maintain these special revenue funds. These costs include, but are
not limited to, legal support, accounting, insurance, technology services, human services, and office
administration. Activities that are needed to support the lodging fund.
Last year the City of Tukwila, Mayor's Office oversaw nearly $400000iOlodging tax funds awarded to
outside groups. Each award requires a contract and ongoing oversight by City staff.
It should be noted that currently the City of Tukwila does not charge any direct staff time to the
lodging tax for staff time associated with tourism related functions and management of third party
lodging tax contracts.
Ji Ufaa event, list the event name, clntn(s)and projected overall attendance.
This request is not for a specific event. However, the application helps support the City's ability to
use funds to support third parties and for the City to use lodging tax for possible events.
3) Is your eve ity focusing on attracting overnight tourists, day tourists, or both?
BoththeCityuses its lodging tax funds to support marketing activities for both day and overnight
visitors. These are for activities either done by the City orby third parties.
In the past the City has used its lodging tax funds to support Seattle Southside Regional Tourism
Authority; events such as the Rock 'N' Roll Marathon; the Backyard Wildlife Fair; and marketing
activities at the Museum of Flight and Starfire Sports. Providing funding for outside organizations
requires administrative support from several departments, including Finance, City Attorney,
Technology Services, City Clerk, and Economic Development.
4) Describe why visitors will travel tm Tukwila boattend your event/activity/facility.
N/A
The request is for funding to reimburse the City's general fund for costs incurred b« the City to
administer the lodging tax fund. As discussed above, the lodging tax fund is used to support a
variety of activities in the region, which bring both day and overnight visitors to the City.
5) Describe the geographic target of the visitors you hope to attract (locally, regimma|hy,
nationally, and/or internationally).
6) Describe the prior success of your event /activity /facility in attracting tourists
The City has a long history of success in using lodging tax funds to support a wide range of activities,
including Seattle Southside Regional Tourism Authority, the Museum of Flight, Starfire Sports, and the
Southwest King County Chamber of Commerce (now known as Seattle Southside Chamber of
Commerce).
7) If this your first time holding the event /activity /facility provide background on why you think
it will be successful.
N/A
8) Describe the media strategy you employ to promote your event /activity /facility to attract
overnight and /or day tourists? Please list any digital or print media (newsletters, e- blasts,
social media, etc.) your agency uses or intends to use to promote your event /activity /facility.
N/A
9) Describe how you will promote lodging establishments, restaurants, retailers, and
entertainment establishments in the City of Tukwila.
N/A
10) Is the City able to use your digital and print media for collaborative marketing?
N/A
11) Describe how you will use the name, "Tukwila" in publications, promotions, and for your
event?
N/A
12) Measurements and Metrics (Note: you will be required to report these metrics as part of the
close out of the agreement between your organization and the City.)
As a direct result of your proposed tourism - related service, provide an estimate of:
a. Overall attendance at your proposed event /activity /facility.
0
b. Number of people who will travel fewer than 50 miles for your
event /activity.
0
c. Number of people who will travel more than 50 miles for your
0
event /activity.
d. Of the people who travel more than 50 miles, the number of people
0
who will travel from another country or state.
e. Of the people who travel more than 50 miles, the number of people
0
who will stay overnight in Tukwila.
f. Of the people staying overnight, the number of people who will stay in
0
PAID accommodations (hotel /motel /bed - breakfast) in Tukwila.
g. Number of paid lodging room nights resulting from your proposed
0
event/ activity /facility (for example: 25 paid rooms on Friday and 50
paid rooms on Saturday = 75 paid lodging room nights)
Special Note The numbers provided above are direct estimates for this application. This application
helps supports the City's efforts in funding activities by third parties. Combined, these third parties
market the City to nearly 2 million people. For example, in 2016 Starfire Sports received $25,000 in
lodging tax funds and nearly 1.2 million people visited the Starfire Sports campus. The ability to
provide Starfire funding could not occur without the City's ability to process contracts and provide
payment, which is supported by this application.
13) What methodologies did you use to calculate the estimates and what methodologies will you
use to track outcomes, such as total participants, estimated visitor spending, etc?
As discussed above, the City uses its lodging tax funds to support a wide range of activities. In 2016, the
City anticipates funding the City of Tukwila, SSRTA, the Museum of Flight, Starfire Sports, and other
smaller activities. These funded activities have metrics, which the City will use for reporting purposes
for this funding request.
M
M
14) Are you applying for lodging tax funds from another community? If so, which communities
and in what amounts?
15) Are you applying funding from Seattle Southside Regional Tourism Authority (SSRTA)? If so, in
what amount?
16) What is the overall budget for your event /activity /facility? What percent of the budget are
you requesting from the City of Tukwila?
Total requested funding is $55,800
The following is the proposed budget for the campaign (note items might be moved between budget
item, but won't exceed the total amount requested).
I• •
Budget Item
2016 Approved
2017 Proposed
Notes
Budget
Budget
Office Supplies
$500
$1,000
This is for general offices
supplies and for domain
names holds the City has
purchased.
Professional Services
$2,500 $3,000
Last year the City spent
$2,500 from the general
fund to complete mark ups
for the day marketing
program.
Training and Education
$2,500
$6,000
Last year some education
and training for staff, for
marketing related
education, was paid out of
the general fund.
Memberships,
Not in budget.
$7,100
Memberships to:
Registrations, and
+ Seattle Chamber of
subscriptions.
Commerce
• Seattle Sports
Commission
• Washington
Tourism Alliance
• Others
LTAC Meetings
Not in budget.
$2,000
Staff tries to minimize
expenses for LTAC
meetings; however, in
some cases we need to
rent a room and /or
provide food for meetings.
Parking, Travel and
Not in budget.
$1,000
This is for staff, City
Meals
Councilmembers, and
LTAC members who might
I• •
Indirect Cost /4loca�on | $35.000
Total:
�� xvan1to attend tourbnl
related noeetingsinthe
region. Last year this
expense vvascharged to
the general fund.
$35,700 Reinobursernentofthe
Chvsgeneral fund for
activities such as legal
support, accounting,
insurance, technology
services, pubUcrecords,
and of0oeadrninistration
needed to support the
lodging fund. This funding
supports 8Uthe indirect
charges with
8dnministrotioDofthe
lodging tax funding and is
based oO the oityxvid2
overhead analysis used to
charge overhead tspeda|
�
revenues funds.
�W��Uy�����ur proposal ��[����y�K�qu����
available or recommended?
\��houtfunding bxxou|d jeopardize the C�v�abildvto process third pa�yrequests for lodging tax
funding. Add�ional|\\the Otvmoightchoose to require the lodging tax fund to "pay as� goes" for
support provided by the City. This could resu�in higher charges being innposedto the lodging fund.
Applications are considered onaroUing basis. P�asacontact staff to discuss the process for hm�ngthe
application reviewed by the City's Lodging Tax Advisory Committee.
Completed applications should be submitted to:
Lodging Tax Advisory Conmnoktee
c/o Brandon Wqi|es
City DfTUkvVil8
620O�outhcenterBlvd
Tukwila, WA 98188
IN
LTACContact:
Brandon J. Miles
(206) 431-3684
Updated: March 21, 2017
RI
M.
City of Tukwila Attar Ekberg, Mayor
Mayor's Office - David Cline, City Administrator
Tukwila City Hall • 6200 Southcenter Boulevard • Tukwila, WA 98188 • 206-433-1800 - Website: TukwilaWA.gov
83
:l
City of Tukwila Allan Ekberg, Mayor
Mayor's Office - David Cline, CityAdministrator
Staff Memorandum
Cadging Tax Advisory Committee Funding Request
Name of Applicant:
City of Tukwila, Office of Economic Development
Address:
6200 Southcenter Blvd, Tukwila, WA 98188
Total Funds Requested:
$50,000
About the Applicant:
The City of Tukwila is a non- charter City organized under the laws of the State of Washington.
Founded in 1908, Tukwila is one of the oldest cities in King County. Since its founding, Tukwila
has always been a community at the "crossroads." Tukwila lies at one of the busiest freeway
interchanges in Washington State. The City has a small bedtime population of just under
20,000. During the day the City's population swells to over 150,000 people, with people
coming to the City to work, shop, dine, stay in hotels, and to visit once in a life time
experiences, such as the Museum of Flight or iFly.
The City is one of the most diverse cities in the country. Over 70 languages are spoken in the
Tukwila School District. Many well -known businesses are based in Tukwila, such as BECU,
Westfield Southcenter, Seattle Sounders FC, Top Pot Donuts, Pop Gourmet, and the Sabey
Corporation. The City has over 2,000 hotel rooms and over 100 restaurants.
Major projects in the City include a new 19 -story hotel /condo building in the heart of
Southcenter; a new library and the construction of multi- family housing at the Tukwila Village
property; demolition of four hotels along Tukwila International Blvd; and the construction of a
pedestrian bridge, linking the Sounder Station to the Southcenter business core.
Tukwila City Hall • 6200 Southcenter Boulevard • Tukwila, WA 98188 • 206 - 433 -1800 • Website: TukwilaWA.gov
W
City of Tukwila
March, 2017
Page 2
Funds Previously
Awarded:
Last year the City was awarded $90,000 for the development of a day marketing brand for the
Southcenter area of the City. This project is still ongoing and should be completed in
August/September of 2017.
Funding Request Narrative:
In May of 1968, Southcenter Mall, now known as Westfield Southcenter opened its doors to
the public. At the time of its opening it was the largest, climate controlled shopping center in
the country. Westfield Southcenter is known as one of the premier shopping destinations in the
Pacific Northwest.
The opening of Southcenter Mall was a catalyst for the huge growth of retail and commercial
activity in Tukwila's Southcenter Neighborhood, recognized by Puget Sound residents as
convenient place for shopping, dining, hotels, and family fun. And it all started with the Mall's
opening in 1968.
Working with Westfield, the Chamber, and other partners, the City would like to celebrate the
50th anniversary of the Southcenter Shopping District. The impetus of this celebration is next
year's 50th anniversary of the Mall; however, besides just celebrating the Mall's opening, we
will also celebrate 50 years of Southcener being one of the premier shopping districts in the
Puget Sound.
The funding requested is to begin some of the initial planning and preparations for next year.
Some ideas being considered for next year include, but are not limited to:
1. Creation of a website to promote the history of the area and events celebrating
the 50th anniversary
2. Banners around Westfield and the Southcenter area.
3. 5k or 10k run.
4. Evening VIP Event.
5. March to the Sounder Station to Westfield Southcenter.
6. Retail and Restaurant salute event.
7. Creation of a video highlighting the early history of the area; building and opening
of the Mall; buildout of the area; and what the future holds.
8. PR and Advertising promotion.
Staff Comments:
The 50th Anniversary celebration is happening at an opportunistic time for the City of Tukwila.
In late 2017/early 2018, the new Washington Place high rise will be open and the pedestrian
bridge will be open. The City can celebrate its past, while embracing its future. Additionally, the
Phone: 206-433-1800 • Email: Mayor@Tukwi[aWA.gov • Website: TukwilaWA.gov
86
City of Tukwila
March, 2017
Page 3
50th Anniversary celebration will let the City promote its new brand for the Southcenter area of
the City, currently being developed.
City of Tukwila Staff
Recommendation to LTAC: Approval
Notes:
None.
Phone: 206 - 433 -1800 • Email: Mayor @TukwilaWA.gov • Website: TukwilaWA.gov
:A
r-I on
The funds awarded to the City will be used to support the following activities:
1. Working with partners, form a Committee to assist in the planning, preparation, and
eventual implementation of the Southcenter 50th Celebration.
2. Identify a qualified contractor to assist with the creation of a video or videos to highlight
the history of Westfield Southcenter, the City, the Southcenter Neighborhood, and
businesses in the area.
3. Identify possible events and activities to do in 2018 as part of the Southcenter 50th
Celebration, including a rough budget estimate for the events.
4. Possibly hire public a relations and /or marketing firm to assist with the planning of the
Southcenter 50th Celebration.
5. Develop a website to highlight and celebrate activities events in 2017.
6. Identify stories and people who have a connection to Southcenter:
a. First dates with future spouses
b. Santa Clause and Easter Bunny Visits
c. First job.
d. Other
7. Identify retailers and restaurants to provide discounts and tie ins for the activities and
events.
8. Explore and design banners to install in the Southcenter area of the City to help
promote the 50th Anniversary Celebration.
9. Explore ways to advertise and promote the activities and events occurring in 2018.
It is intended that other partners and sponsors will help with costs of the activities for 2018.
This funding is not intended to cover all the events and activities for the 501h celebration.
:•
Ell
o ,
��1 (fj Chi � (( n� l � �� ➢� � � (Ri l � � i" � f a ��/ f� I i '.,� i � � � [ t.l ��) � � � `a f��' ��� 6 e� ��� � of �_ ��1 ��X � � i �' .� t�'� 0 �r� i i 1.� � 'R ' ,
Event or Activity Name (if applicable):
Southcenter 50th Anniversary
Amount of Lodging Tax Requested:
$50,000 (Phase 1)
Applicant Organization:
City of Tukwila
Federal Tax ID Number:
91- 6001519
Mailing Address:
6200 Southcennter Blvd; Tukwila, WA; 98188
Primary Contact Name:
Brandon J. Miles
Primary Contact Phone:
206 - 431 -3684
Primary Contact Email Address:
Brandon.Miles @Tukwilawa.gov
Check all the service categories that apply to this application:
Tourism promotion or marketing.
Operation of a special event or festival designed to attract tourists.
Operation of a tourism - related facility owned or operated by a non- profit organization.
Operation and /or capital costs of a tourism - related facility owned by a municipality or a public
facilities district.
Check which one of the following applies to your agency:
Non - Profit (Note: Attach a copy of your current non - profit corporate registration from the
Washington Secretary of State Office)
Public Agency
For Profit Agency /Business (Washington State UBI Number:
I am an authorized agent of the organization /agency applying for funding. I understand that:
® 1 am proposing a tourism - related service for 2017. If awarded, my organization intends to enter
into a services contract with the City; provide liability insurance for the duration of the contract
naming the City as additional insured and in an amount determined by the City; and file for a
permit for use of City property, if applicable.
cy will be required to submit a report documenting economic impact results in a
for etermined by the City.
f�
Si� nature. Date:
Printed or Typed Name: Brandon J. Miles
91
I) Describe your tourism-related activity orevent.
In May of19GGi Southcenter Mall, now known as Westfield Southcenter opened its doors tothe public.
At the time of its opening it was the largest, climate controlled shopping center in the country.
Westfield Southcenteris known as one of the premier shopping destinations in the Pacific Northwest.
The opening of5outhoenter Mall was a catalyst for the huge growth of retail and commercial activity in
Tukwila's Southcenter Neighborhood, recognized by Puget Sound residents as convenient place for
shopping, dining, hotels, and family fun. And it all started with the W1aly5 opening in 1968.
Working with Westfield, �the Chamber, and other partners, the City would like t0 celebrate the 5«m
anniversary of the Southcenter Shopping District. The impetus of this celebration is next year's 5 01h
anniversary Ofthe Mall; however, besides just celebrating the Mall's opening, vvSwill also celebrate 5O
years of Southcener being one of the premier shopping districts in the Puget Sound.
The funding requested isto begin somneoftheinKia|p|anningondpreparatonsfornextyeac3onoe
ideas being considered for next year include, but are not limited to:
1. Creation of a website to promote the history of the area and events celebrating the 50th
anniversary
Z. Banners around Westfield and the Southuenterarea.
3. 5koFlUkrun.
4. Evening VIP Event.
5. March to the Sounder Station to Westfield Smuthcenter.
6. Retail and Restaurant salute event.
7. Creation of a video highlighting the early history of the area; building and opening of the
Mall; bUi|d0utof the area; and what the future holds.
8. PR and Advertising promotion.
2) Yfamevent, list the event name, and projected overall attendance.
No events are planned for 2017. The purpose of this first round of fund is to assist with planning for
events in 2018. Events could include:
1. 5kOrlOkrun.
Z. Evening VIP Event.
S. March to the Sounder Station to Westfield 5outhoenter.
4. Retail and Restaurant salute event.
3\ Is your event/activity/facility focusing on attracting overnight tourists, day tourists, or both?
The events for 2018 will focus on both overnight and day visitors. The proposed run and VIP event will
likely attract some overnight guests. These two events will be in May, atruditionol slow season for area
hotels
2
All the events will also have a large day tourist component. People who live outside of the area who
will come to the city to visit, to shop, and to dine. At this time it's too early to estimate attendance for
the proposed events. Additionally, other events may also be planned.
Finally, the 50th Anniversary will also have large advertising and public relations campaign associated
with it. The goal will be to remind Puget Sound residents of the convenience and ease of shopping in
the Southcenter area. The 50th Anniversary will also highlight the future of the area, which would
include highlighting Washington Place and the new pedestrian bridge; both scheduled to open in late
2017 and early 2018.
The funding being requested now is only to begin some of the preparation work and planning.
4) Describe why visitors will travel to Tukwila to attend your event /activity /facility.
The Southcenter Shopping District, home to Westfield Southcenter, is one of the premier shopping
areas in the Pacific Northwest. Everyday approximately 150,000 people come into the area to shop,
dine, work, stay in hotels, and to have fun! The Southcenter Shopping District sits at the busiest
interchange in the State of Washington; where 1-5,1-405, and SR 518 meet.
The events that will be offered in 2018 will be fun, family friend activities that will draw people from
the Puget Sound region. The events and activities will also be well publicized and promoted in the area.
Finally, the Southcenter Shopping District is home to a number of hotels. Hotel guests will also be able
to enjoy these events and activities taking place just blocks from their hotel rooms.
5) Describe the geographic target of the visitors you hope to attract (locally, regionally,
nationally, and /or internationally).
The 50th Anniversary celebrations geographic target will be:
1. Households within 50 miles of the Southcenter Shopping District. This would include south to
Olympia and north to Marysville. The final target area will be determined during the planning
phase.
2. Hotel and motel guests in the area.
3. Retailers, restaurants, and hotels in the area.
6) Describe the prior success of your event /activity /facility in attracting tourists
The 50th Anniversary is being modeled after the City of Tukwila's 100th Anniversary celebration
activities in 2008. The City is also collaborating with the Seattle Southside Chamber of Commerce and
Westfield Southcenter to help with the planning and execution of next year's events. Both the
Chamber and Westfield have extensive expertise in marketing and event production. Other partners
will also likely be brought on as we go through the planning process.
3
93
7) If this your first time holding the event/activity/facility provide background on why you think
it will be successful.
Funding is only being requested to begin some preliminary planning and preparations for next
year's 50th celebration. The City has experience putting on and assisting with several large scale
events, including the Rock 'n' Roll Marathon and last year's Boeing Centennial Event.
8) Describe the media strategy you employ to promote your event/activity/facilityto attract
overnight and/or day tourists? Please list any digital or print media (newsletters, e-blasts,
social media, etc.) your agency uses or intends to use to promote your event/activity/facility.
The media strategy will need to be developed. It will likely include a digital, print, and radio campaign.
Additionally, it is also important to develop a strategy to promote the 50t' Anniversary events to
people who are going to be in the area. The goal is to create a buzz and encourage them to come back,
stay longer, and spend more.
9) Describe how you will promote lodging establishments, restaurants, retailers, and
entertainment establishments in the City of Tukwila.
This will be determined during the planning stage in 2017. Ideally, there will be business tie ins and
promotions as part of next year's 50th anniversary celebration. Hotels can be brought in to offer
shopping staycations and for those who might want to spend the night before the race. Businesses will
also have the opportunity to sponsor the 50th anniversary celebration and/or specific events.
10) Is the City able to use your digital and print media for collaborative marketing?
N/A
11) Describe how you will use the name, "Tukwila" in publications, promotions, and for your
event?
"Tukwila" will be used in all promotions, where a city is mentioned.
12) Measurements and Metrics
As a direct result of your proposed tourism-related service, provide an estimate of:
a. Overall attendance at your proposed event/activity/facility:
0
b. Number of people who will travel fewer than 50 miles for your
event/activity
0
4
94
c. ONumber of people who will travel more than 50 miles for your
0
event /activity
d. Of the people who travel more than 50 miles, the number of people
0
who will travel from another country or state
e. Of the people who travel more than 50 miles, the number of people
0
who will stay overnight in Tukwila.
f. Of the people staying overnight, the number of people who will stay in
0
PAID accommodations (hotel /motel /bed- breakfast) in Tukwila [or
Southside Region).
g. Number of paid lodging room nights resulting from your proposed
0
event/ activity /facility (for example: 25 paid rooms on Friday and 50
paid rooms on Saturday = 75 paid lodging room nights)
This initial funding is only to start some of the preparation and planning for all the main activities
that will take place in 2018.
13) What methodologies did you use to calculate the estimates and what methodologies will you
use to track outcomes, such as total participants, estimated visitor spending, etc?
Specific methodologies will be determined as we plan for the activities for year. Methodologies
could include:
1. Tracking website hits;
2. Actual attendance at specific events (e.g. race, VIP event, etc);
3. Impressions from various public relations from earned media;
4. Impressions from paid advertising;
5. Businesses participation; and /or
6. Redemption of deals and specials offered by retailers.
14) Are you applying for lodging tax funds from another community? If so, which communities
and in what amounts?
M
15) Are you applying funding from Seattle Southside Regional Tourism Authority (SSRTA)? If so, in
what amount?
Not at this time.
16) What is the overall budget for your event /activity /facility? What percent of the budget are
you requesting from the City of Tukwila?
N
95
The current request is for $50,000 to assist with preparation and planning of next year's activities.
Funds be used for website creation, video research and production, fundraising, and and other
costs associated with preparation and planning.
17) What will you cut from your proposal or do differently if full funding for your request is not
available or recommended?
Without lodging tax funding, the 50th anniversary celebration will be scaled back or eliminated.
Additional funding partners will need to identified in order to accomplish the events and activities
in 2018.
Updated March 21, 2017
6
96
City of Tukwila
Allan Ekberg, Mayor
INFORMATIONAL MEMORANDUM
TO: Community Development and Neighborhoods Committee
FROM: Brandon Miles, Business Relations Manager
CC: Mayor Ekberg
DATE: May 1, 2017
SUBJECT: Day Marketing, Brand Concept
ISSUE
Staff would like City Council input and approval of a brand concept for the day marketing
initiative, proposed by Bill Baker and supported by the Brand Advisory Committee.
BACKGROUND
In December of 2016, the City Council authorized the Mayor to sign an agreement with Bill
Baker, with Total Destination Marketing, to assist the City in developing a compelling brand for
the Southcenter area of the City, targeted to people within 50 miles of the City who would visit
for the day to shop, dine and recreate ("day visitors"). The overall goal of the project is to bring
more visitors to the City and drive more revenue to area businesses. Additionally, the branding
process will be beneficial in how the City positions itself to attract overnight guests. This project
is funded primarily with proceeds from the City's lodging tax, which, under State law, can only
be used for tourism promotion.
On April 171h the City Council received a briefing regarding two public perception surveys. The
first survey was conducted in the Puget Sound area to understand the public's perception of
Southcenter and Tukwila. A second survey was conducted of just Tukwila residents. Both
surveys provided valuable information on how the City can best position itself to potential day
visitors in the region.
As part of the brand development process, City staff formed a Brand Advisory Committee (BAC)
to assist developing the day visitor brand. The BAC includes stakeholders who have experience
in marketing and serves as a sounding board for Bill Baker, his team and City staff. The BAC
had its second meeting on April 18th to review the surveys and to discuss possible "brand
concepts."
A brand concept is the general idea or abstract meaning behind a brand. A brand's concept is
used to give consistency to a brand's identity. It can be described as the first thing the City
wants to pop into potential day visitor's head when they think of the City. Identifying a brand
concept is an important part of the brand process. It must be completed before we can move to
creating a logo, wordmark, and developing the brand personality.
Attached with this memo are four brand concepts proposed by Bill Baker and his team to the
BAC. The four brand concepts were developed based on the two research studies, stakeholder
interviews, field research, and review of literature. Bill Baker and the BAC recommended the
City adopt a brand concept for day visitors, focused on "Accessible Fun."
97
INFORMATIONAL MEMO
Page 2
The following outlines the brand concept for "Accessible FUO."
Accessible Fun
The SOuth:8Dte[ShOppiDg and Entertainment District i8the Seattle Metro's most
accessible, convenient, and affordable fun for all ages.
YOUl| find lots Ofdining, family fun, sportS. SXDe[ieOti@| 8Ot8M3iDnl8Di. and exhilarating
experiences.
Tukwila iG the ideal place for fun with friends and family, day and night; whether soaring
through the air 0rplaying golf, or laughing 8i dinner Or8brew pub.
Key Strengths:
• Family entertainment: Family Fun Center, ACME Bowl, Starfire Sports, Round 1,
Cin9[M8G' Seattle ChOCO|@ie' iFLY' K8uSSUDl Of Flight
• Events inSDU1hC8Oter Shopping District
• Outdoor recreation: Parks, golf and trails
• PNVV largest retail shopping opportunities
• Abundant dining
• Affordable & convenient (Research Study)
• Family fun activities (Research Study)
Pros:
Cons:
• Family entertainment: Family Fun
e Reduces major focus on retail.
Center, Acme Bowl, Starfire Sports,
* Limited awareness of family activities in
Round One, Cinemas, Seattle
City (knowledge gap).
Chocolates, iFly, Museum of Flight,
* Perception that Bellevue is slightly better
and Seattle Sounders FC.
for family activities among those
• Events in the Southcenter Shopping
somewhat or not familiar with
District.
Southcenter (Research Study).
• Outdoor recreation: Parks, golf, and
o More "trend and cool perceptions" of
trails.
Bellevue.
• PNW largest retail shopping and
• Abundant dining.
• Affordable and convenient (Research
• Family fun activities (Research Study).
• Creates brand distinction between
Southcenter and downtown Seattle and
DISCUSSION
AGwe have discussed iD the past, the City's efforts On the branding project iStO develop @
compelling brand for potential day visitors in the Puget Sound region. For brand to be
successful it must be distinct from its competitors. For the SOUthC8Dter Shopping District the
competitors are primarily downtown Seattle and Bellevue and tO lesser extent, The Landing in
Renton and Kent Station. These retail shopping districts position themselves primarily around
ZACovnni| Agenda |mmsWaymeo Off ioe\BmndConoopts\|nfoMomoduo
INFORMATIONAL MEMO
Page 3
dining and/or shopping. Positioning the Southcenter Shopping District has a place for
"accessible fun" will create distinction between Southcenter and its competitors. The goal with
the accessible fun is that when people think of the Southcenter Shopping District they will think
of the fun activities in the area to do.
"Accessible Fun" should not be viewed as a tagline or slogan. It is for internal use to briefly
describe the brand concept. The word "Accessible" is deliberately used to highlight a variety of
traits for the Southcenter District. "Accessible" can refer to ease of access, such as being
located at the intersection of major freeways, located along a light rail line, and Sounder
Commuter Rail. "Accessible" also is a reflection that Tukwila welcoming to all.
The proposed brand concept also allows the Southcenter Shopping District to link itself to well-
known family-friendly brands in the City, such as the Museum of Flight, Starfire Sports, Seattle
Sounders FC, Seattle Chocolates, Family Fun Center, and Round One.
The proposed brand concept also has potential growth opportunity and the ability to incorporate
the other brand concepts. For example, events and activities can be developed under the
accessible fun brand that promote the City's ethnic and cultural diversity.
OTHER
Once Council approves the brand concept, staff and the BAC will begin the process of
developing branding materials, such as a logo, wordmark, tag lines or tag words. The City
Council will be presented concepts of these branding materials in the summer for review and
feedback. Final branding materials will be presented to the City Council in August/September for
approval. Once a brand has been developed, the City will be able to use the brand to develop
and implement a marketing plan.
FINANCIAL IMPACT
None.
RECOMMENDATION
Staff recommends the City Council adopt a motion in support of a brand concept of "Accessible
Fun" for the City's brand targeted at day visitors. Staff would like to take the proposed brand
concept to the May 22nd Committee of the Whole meeting and the June 51h Regular Council
meeting for final action.
ATTACHMENTS
• Tukwila Brand Concept Outline.
DCouncil Agenda lternskMayoes Office0rand Concepts\lnfoMerno.doc 99
100
Tukwila Brand Concepts
MaY 3, zo17
Brand Concept is Proximity & Convenience
Description:
With close proximity to key markets, SeaTac and convenient freeway access (1 -5 and 405),
Southcenter and Tukwila are easily accessed. This makes it an ideal hub for commerce, workers,
residents and leisure.
The Southcenter Shopping District is a one -stop shopping destination with plentiful free parking and
a less stressful environment for motorists and pedestrians. The cityalso has Amtrak, bus and light rail
connections.
Key Strengths:
• Freeways, Amtrak, light rail and bus access
• Major malls and shopping centers for one -stop shopping
• Abundant free parking and easy to get around
• Proximity to SeaTac Airport and Boeing Field
• Perceived proximity, accessible, affordability advantages (Research Studies)
Pros
Cons
• Recognized advantage by many source
M Not focused on motivators
markets (Research)
0 Doesn't contribute to distinctive sense of
• Supported by stakeholders
place
• Adds to reputation as a business /
Relevant only to Seattle regional markets
residential hub
Lacking wayfinding and linkages between
key locations within shopping district
■ Low strength for distant markets
■ Limited growth opportunities
101
Brand Concept z: Shopping and Dining
Description:
Southcenter has the largest concentration of affordable shopping and dining in the Seattle Metro.
Southcenter is relatively compact and offers the type of `one stop' shopping that is unique in WA.
Tukwila also features abundant dining options and family entertainment.
Key Strengths:
• Largest indoor retail shopping space in Pacific Northwest
• Largest variety of furniture stores in PNW
• Strong brand identity of Westfield and brand stores in all categories
• Boutique food producers — coffee, chocolates
• Variety of dining and family entertainment opportunities
• Vast affordable retail experiences (Research Study)
Pros
Cons
• Largest indoor retail shopping space in
■ Limited independent (non- chain)
Pacific Northwest
shopping /dining options
• Largest variety of furniture stores in PNW
0 Limited for market / product development
• Strong brand identity of Westfield and
■ Need greater opportunities to incorporate
brand stores in all categories
the city's growing family fun, ethnic and
• Boutique food producers — coffee,
cultural experiences
chocolates, beer, and mead.
0 Possible impact of loss of major retailer
• Variety of dining and family entertainment
■ Trends impacting Malls & Big Box stores
opportunities
■ Would place TUK head -to -head with
• Vast affordable retail experiences
competitor shopping centers (Downtown
(Research Study)
Seattle and Bellevue).
102
Brand Concept 3: Multi- Cultural
Description:
Tukwila is the most ethnically diverse city in Washington. It's a minority /majority city where a full 40%
of residents are foreign -born and half speak a language other than English at home. With
representation from cultures around the world, Tukwila
is the hub of multi - culturalism in the South
Seattle market.
Key Strengths:
• New, well -known ethnic restaurants
• Nearby airport, light rail for easy access
• Local and regional ethnically diverse population base
• A few culturally- oriented events
Pros
Cons
• Clear opportunity to capitalize on projected
■ Not yet at `critical mass' for ethnic dining
increase in multi- ethnic local and Seattle
experiences
regional populations
M Lack of festivals, other arts and cultural
• Potential for product development
tourism opportunities
• Known as a place that is more multi - cultural
■ Need greater opportunities to incorporate
than surrounding cities (Research)
the city's growing family fun and shopping
• Welcoming environment (Research)
experiences
■ Mixed support for concept among some
stakeholders
■ Seattle perceived as more multi - cultural
(Research)
103
Brand Concept 4: Accessible Fun
Description:
The Southcenter Shopping & Entertainment District is the Seattle Metro's most accessible, convenient
and affordable fun for all ages.
You'll find lots of dining, family fun, sports, experiential entertainment and exhilarating experiences.
Tukwila is the ideal place for fun with friends, day and night, whether soaring through the air or
playing golf, or laughing at dinner or a brew pub.
Key Strengths:
• Family entertainment: Family Fun Center, ACME Bowl, Starfire Sports, Round 1, Cinemas,
Seattle Chocolate, iFLY, Museum of Flight
• Events in Southcenter Shopping District
• Outdoor recreation: Parks, golf and trails
• PNW largest retail shopping opportunities
• Abundant dining
• Affordable & convenient (Research Study)
• Family fun activities (Research Study)
Pros
Cons'
• Family entertainment: Family Fun Center,
' Reduces major focus on retail
ACME Bowl, Starfire Sports, Round 1,
0 Limited awareness of family activities
Cinemas, Seattle Chocolate, iFLY, Museum
0 Perception that Bellevue is slightly better
of Flight, Seattle Sounders.
for family activities among those
• Events in Southcenter Shopping District
somewhat or not familiar with Southcenter
• Outdoor recreation: Parks, golf and trails
(Research)
• PNW largest retail shopping opportunities
' More `trendy and cool' perceptions of
• Abundant dining
Bellevue
• Affordable & convenient (Research Study)
• Family fun activities (Research Study)
104
TO:
FROM:
BY:
CC:
DATE:
SUBJECT:
City of Tukwila
Allan Ekberg, Mayor
Community Development and Neighborhoods Committee
Jack Pace, DCD Director
Nora Gierloff, Deputy DCD Director
Mayor Ekberg
May 1, 2017
Follow Up on Housing Policy Work Session
ISSUE
This is an update on the development of a housing work plan based on Council priorities.
BACKGROUND
The Council held a work session on March 30, 2017 to prioritize various housing policy actions.
A summary of those decisions is given in the table below. Based on the Council consensus staff
has proposed work plans and approaches to the highest ranking actions. Staff has been
mindful to not affect the review schedule for the School District and Tukwila public facility
buildings when suggesting time frames for these actions.
Schedule Ranked Actions
Lead
Department
Ongoing
Public Private Partnerships
DCD
2017
Tenant Rights Education —General and Mobile Home
HS
.
. . .........
2017
Tukwila International Boulevard Code Amendments
DCD
2017/18
Multi-Family Tax Exemption —TIB
DCD/ED
Allow Duplex/Town homes in LDR by Neighborhood - possibly as
2o18/19
transition zones between commercial and LDR
DCD
Budget
Dependent
Housing Options Ordinance for Cottage/Compact Homes
DCD/
Consultant
Phased
Update to Accessory Dwelling Unit zoning standards, including
DCD/
2017-19
Detached Units followed by an amnesty and life safety review
Consultant
Reducing Low Density Residential Lot Size by Neighborhood or
2017/18
Change to 6,000 SF Citywide
DCD
Budget
Dependent
Habitat for Humanity Neighborhood Revitalization
DCD/HS
On Hold
Mobile Home Park change of use regulations
DCD
On Hold
Multi-Family Rehabilitation Trust Fund
ED
On Hold
Multi-Family Tax Exemption (MFTE) for Rehabilitation
ED
105
INFORMATIONAL MEMO
Page 2
Public Private Partnerships
• These will be added to the work plan as opportunities arise. Possibilities include a new
site for Bellwether Housing and a new proposal for the Riverton United Methodist
Church site.
• Currently, staff is providing support to Forterra as they help the Abu Bakr Islamic Center
acquire the Knight's Inn Motel and convert the motel site to residential and small
business use.
Tenant Rights Education
• Tukwila's Office of Human Services contracts with the King County Bar Association for
eviction prevention services. During 2017, KCBA attorneys will provide three
community workshops on tenants rights — two on general tenancy and one on mobile
hornes. At this time, staff is seeking community partners to market and host these
workshops in a safe, accessible space with language interpretation. We anticipate all
three workshops will be provided in 2017.
Tukwila International Boulevard Code Amendments
The Tukwila International Boulevard Work Shop was a collaboration between City staff,
members of the public, the City Council and a team of expert consultants that resulted
in a series of recommendations to further the vision for the neighborhood.
The proposed changes involve revisions to the NCC and RC Zoning districts,
rechannelization of TIB, traffic analysis of proposed roadway changes, updated
environmental review, and additional public outreach. The CDN was updated on this
project at their May 1st meeting.
Multi-Family Tax Exemption for TIB
• This will follow the TIB Zoning updates so that a target area can be defined and other
conditions such as affordability and unit mix can be used to reinforce the community's
goals.
Allow Duplex/Townhomes in LDR by Neighborhood Rezone
• These could be transition zones between commercial and LDR in the TIB Corridor,
especially important if increased heights are allowed along the Boulevard.
Each area would require outreach, a Rezone and a Comprehensive Plan amendment so
it is scheduled for 2o18 at the earliest.
Housing Options Ordinance for Cottage/Compact Homes
• Staff is researching consultant assistance with this project to determine when we would
have the staff and funding to proceed. See Attachment A for a guide to the policy
considerations for a cottage housing ordinance.
106 Z:\Council Agenda ltems\D=Housmg Follow Up CDN 5-81Housing Memo CDN 5-8-17,docx
INFORMATIONAL MEMO
Page 3
Update to Accessory Dwelling Unit zoning standards, including Detached Units followed
by an amnesty and life safety review
• Staff would conduct outreach to let the public know about the proposal to allow
detached units, lower minimum lot sizes, and change to a more flexible ADU size limit.
• Developing design guidelines or prototype plans for detached units would require
consultant assistance and therefore is dependent on available professional services
funding.
• An amnesty for existing ADUs would need to follow any ordinance changes and require
significant building inspector time, so would likely be scheduled for 2o19.
Reducing Low Density Residential Lot Size by Neighborhood
• The table below shows the distribution of lot sizes for the approximately 3,70o Low
Density Residential lots in residential use (excluding the community center, parks,
schools, churches etc.) See Attachment B for a map of LDR parcels and neighborhoods.
• One option is to change to a 6,000 SF LDR lot size citywide, retaining the simplicity of
the current code and zoning map. Theoretically this could create up to 311 additional
lots through short plats, though many lots have constraints that would prevent division.
• The other choice is a neighborhood by neighborhood outreach program for area
specific standards. The Council will need to balance the cost and staff time required for
this against the relatively few properties where development potential would be
affected. Clustering the 10 neighborhoods into 4 or 5 groups for outreach would lower
the cost. We could start in Allentown because those residents have been the most vocal
about seeking change.
Lot Square
Footage
Number
of Parcels
Vacant*
Effect of Lot Size Change to 6,000 SF
0-2,499
19
90%
No change to development potential
21500 — 4,999
178
26%
No change to development potential
51000 — 51999
137
18%
No change to development potential
6,000 -6,499
251
3%
These parcels would be made conforming
6,5oo — 11,999
1,96o
g%
No change to development potential
12,000- 12,999
215
5%
Potential ability to short plat into 2 lots
13,000 — 17,999
403
10%
No change to development potential
18,000 — 19,499
96
7%
Potential ability to short plat into 3 lots rather
than 2
1g,5oo and up
463
24%
Many of these have environmental constraints
such as slopes and wetlands or lack access to
sewer
*May contain a mobile home or be in common ownership with an adjacent built lot
Z:\Council Agenda Items\DCD\Housing Follow Up ON 5- 81Housing Memo CDN 5- 8- 17.docx
107
INFORMATIONAL MEMO
Page 4
Habitat fcr Humanity Neighborhood Revitalization
• Habitat for Humanity would like to start a home repair program in one of Tukwila's
neighborhoods. Habitat would like to repair approximately five houses per year over a
period of multiple years to show a visible impact on the neighborhood's safety and
appearance. Habitat would manage the program including seeking donations,
volunteers and homeowner participants.
• The City would need to commit approximately $30,000 per year to pay Habitat. When
the Council indicates a willingness to provide funding, staff and Habitat will start
planning the program.
Mobile Home Park change of use regulations
• Staff does not plan to work on this item at this time due to low priority, cost and work
load, however staff will continue to monitor legislative developments and solutions
addressed in other municipalities.
Multi-Family Rehabilitation Trust Fund
• Staff does not plan to work on this item at this time due to low priority, cost and work
load.
Multi-Family Tax Exemption (MFTE) for Rehabilitation
• Staff does not plan to work on this item at this time due to low priority, cost and work
load.
FINANCIAL IMPACT
Some actions such as the Habitat for Humanity Revitalization require additional funding which
may delay implementation until the next budget cycle. For the code amendments we will work
with our existing professional services budget and if that is insufficient then present a budget
request to Council.
RECOMMENDATION
Information Only.
ATTACHMENTS
A. Guide to Drafting a Cottage Housing Ordinance
B. Map of LDR Parcels
108 Z:\Council Agenda ternsOCID\Housing Follow Up CDN 5-81Housing Memo CDN 5-8-17.docx
Cottage Housing in Your Community
A Guide to Drafting a Cottage Housing Ordinance
Introduction
Cottage housing is receiving increased attention as a way to meet the needs
of a significant and growing share of the housing market. A number of
successful examples in the region provide useful lessons.
With the high price of multi - family zoned land, cottage development is
really only practical in single family zones. Several jurisdictions in the
Puget Sound area have adopted, or are considering adoption of ordinances to
allow construction of cottage housing in those zones.
It should be emphasized that cottage housing does not represent a
completely new type of zoning, but rather an alternative use of land with an
existing underlying zoning. In some respects cottage housing is similar to
Cottage housing single family housing and some respects it is more like multi-family
housing.
does not represent a
completely new type Approaches to allowing cottage housing will vary by jurisdiction, existing
land uses and market conditions. What works well in one area will not
of zoning, but rather necessarily be appropriate in another. This report provides guidance to
an alternative use of those looking for an approach that will both encourage cottage construction
land with an existing and ensure that the developments fit well into existing neighborhoods.
underlying zoning. General considerations
When drafting a cottage housing ordinance the following should be kept in
mind:
For builders to want to Entitlement. Most cottage projects will be built on infill sites in established
undertake cotta single family neighborhoods, so jurisdictions will need some process to
ge determine if a proposed cottage development is appropriate. This process
development, as should not be so cumbersome and uncertain that it scares away potential
opposed to building cottage developers and results in conventional single family development on
parcels of land that would work well for cottages. An administrative
single family houses conditional use permit seems to strike a good balance between developer
as the zoning would certainty and community input.
allow, cottage Making cottage development pay. Because of the high price of land in
development has to multi-family zones, infill cottage development is, for the most part, only
practical in single family zones. But for builders to want to undertake
be at least an equal, if cottage development, as opposed to building single family houses as the
not a better business zoning would allow, cottage development has to be at least an equal, if not a
better business proposition than single family. A cottage ordinance and its
proposition than accompanying processes must not be so restrictive that they tend to make
single family single family construction a better option.
Attachment A
Cottage Housing in Your Community ♦ The Housing Partnership ♦ Page 1
109
What is the market? Cottage developments built to -date have attracted
large numbers of buyers who are single. Some developments have attracted
young or empty- nester couples. Children are rarely seen in cottage housing
built thus far. A somewhat larger cottage could work for families with
children, but parking may become an issue as those children get to driving
age.
Re- defining density. Most jurisdictions measure allowable densities by
Most jurisdictions
units- per -acre or by minimum lot sizes. But all units are not created equal,
and such measures foster a misperception of cottage housing. For cottages it
measure allowable
is more helpful to think o£
densities by units-
Floor area ratio (FAR). By measuring the total floor area of a cottage
per -acre or by
development against the parcel size, cottages will likely have a smaller
minimum lot sizes.
impact than the single family homes that would be allowed in the zone.
But all units are not
Population. A cottage development will likely have the same, or fewer
created equal, and
people than the single family homes that could be built on the site.
such measures
Cars and traffic. A cottage development that attracts a mix of singles
foster a
and couples will have no more cars than a group of houses, especially
misperception of
those with teenagers.
cottage housing
Another way to think about cottage housing is to measure intensity of use
have a detached
rather than counting the number of structures.
What is the market? Cottage developments built to -date have attracted
large numbers of buyers who are single. Some developments have attracted
young or empty- nester couples. Children are rarely seen in cottage housing
built thus far. A somewhat larger cottage could work for families with
children, but parking may become an issue as those children get to driving
age.
Cottage Housing in Your Community ♦ The Housing Partnership ♦ Page 2
110
Planning decisions can affect the ability of builders to target certain market
segments. Holding cottages to too small a size limit may eliminate couples
or small families (single parent with one child, for example) from the
market. Zoning that makes a single floor possible will make cottages
attractive to seniors who want to avoid stairs. Parking requirements (either
Cottages allow
minimums or maximums) will strongly influence marketability.
empty - nesters,
Meeting a neighborhood need. Cottage housing provides a way for people
seniors, the newly-
to give up their large house but stay in their neighborhood. The reason that
many people hold onto large single family houses long after they need all
single to get the
the bedrooms and the big yard is simply that they want to stay in an area
equity out of their
they are familiar with. Cottages allow empty- nesters, seniors, the newly-
single to get the equity out of their large house but still have a detached
large house but still
home in a comfortable setting near friends and family.
have a detached
Affordability. Although cottages are small, they are not necessarily
home in a
inexpensive to build. A cottage includes all of the most expensive rooms of
comfortable setting
a house (kitchen, bathrooms) as well as heating, ventilation and other
systems. Moreover, it can be expensive to do construction work in the tight
near friends and
spaces of a cottage cluster.
family
Nevertheless, cottages and small lot houses have been built to sell at modest
prices and have introduced some affordability into desirable neighborhoods.
Some requirements, however, will affect costs and the ability of a developer
to build an affordable cottage cluster. For instance, full two -story framing is
less expensive than story- and -a -half framing, so, ironically, height
restrictions can drive up construction costs. Excessive setbacks, separations
and parking requirements can use land that could otherwise accommodate
Cottage Housing in Your Community ♦ The Housing Partnership ♦ Page 2
110
Rather than
codifying all
parameters of
cottage
development,
jurisdictions should
consider a more
informal approach of
design guidelines
and design review
A two - for -one
cottage ordinance
can work where land
is relatively
inexpensive. In high
demand areas ...
an increase in the
number of cottages
allowed may tip the
economic scales in
more cottages or common buildings. If impact fees, permit fees and utility
hook -up fees are based on single family housing, they may be unreasonably
high.
Utilities. The treatment of public utilities is not a land use issue, but it
needs attention. Because most cottages are sold in condominium ownership,
the water utility can provide a single water meter and leave it up to the
owners association to install sub - meters and collect water and sewer fees
from residents. Where sewer rates are tied to water use, offset meters
should be allowed to account for water used in site irrigation. The
stormwater run -off from cottages will be about the same as the equivalent
single family development and should be treated the same.
Design guidelines and review. Rather than codifying all parameters of
cottage development, jurisdictions should consider a more informal
approach of design guidelines and design review. These processes, which
should be handled administratively, allow a developer and city to work
together to craft a development that meets community needs and works well
with the site and the target market.
Parameters for Cottage Housing
Following are descriptions of the key parameters that make up a cottage
housing ordinance, as well as some possible approaches. For illustration,
the application of each parameter within three cottage developments is
shown. (descriptions of these projects are at the back of the report).
Comments address both market and neighborhood factors.
Cottage Units Allowed
One way to determine the number of cottages that can be built on a site is to
work through the underlying zoning. Cottage ordinances adopted thus far in
the region allow up to two cottages in place of each single family house that
would otherwise be built on the site. Where the zoning is more dense and/or
the cottages are larger, this might be reduced to something like 1.75 cottages
per house.
Ravenna
Greenwood Avenue
Poulsbo Place
3 for 1, not counting
2 for 1
Part of a planned
carriage units; 4.5 to
unit development.
1 counting carriage
Cottages are 12
units.
units /acre on land
zoned up to 22
units /acre.
favor of a cottage Comments: A two- for -one cottage ordinance can work where land is
relatively inexpensive. In high demand areas a developer could easily find
housing that building one large house is easier and more profitable than building two
development cottages. In that case, an increase in the number of cottages allowed may tip
p the economic scales in favor of a cottage housing development.
Cottage Housing in Your Community ♦ The Housing Partnership ♦ Page 3
111
Creating a sense of
community requires
at least four cottages
around a common
open space. If a
cottage cluster gets
too big it begins to
lose the sense of
intimacy
The size of a cottage
will play a large part
in determining what
market segments
find it appealing....
A cottage cluster
could have several
different sized
cottages, giving
buyers a variety of
choices and
encouraging some
diversity of
household sizes and
make-ups.
112
Cluster Size
The clustering of cottages is an important design feature. Creating a sense
of community requires at least four cottages around a common open space.
If a cottage cluster gets too big -- more than a dozen units -- it begins to lose
the sense of intimacy. A masterplanned community may have as many units
as space will allow and the market will absorb. These units should,
however, be arranged in their own smaller clusters.
Ravenna
Greenwood Avenue
Poulsbo Place
Six cottages and
Eight cottages and
Six clusters with
three carriage units
one common
between five and
in one cluster
building in one
ten cottages per
cluster
cluster
Comments: The cluster and its central open space is meant to provide a
quasi-public space for residents, with a presumption of a certain amount of
sociability. Planning and design guidelines, however, should not try to force
this too much. Experience and site-specific considerations will be the best
guide to what configurations and features will work best.
Total Floor Area per Cottage
To be defined as a "cottage," some upper limit may be placed on total floor
area. The examples top out at 1265 square feet, but it is suggested that a
cottage could be larger.
Ravenna
Greenwood Avenue
Poulsbo Place
850 sf
768 to 998 sf
870 to 1265 sf
Comments: The size of a cottage will play a large part in determining what
market segments find it appealing. Smaller cottages -- under 1000 square
feet or so -- will attract mostly single buyers with some couples, whereas
larger cottages work well for couples or even small families. A cottage
cluster could have several different sized cottages, giving buyers a variety of
choices and encouraging some diversity of household sizes and make-ups.
The option of a larger cottage will be attractive to developers since the
additional space, such as an extra bedroom, is less expensive to build, but
may increase the value of the building significantly. If larger cottages are
part of a development, however, provision must be made for some
additional parking that would be needed for teenagers with cars.
Main and Second Level Floor Areas
Regulating the main floor area controls the footprint and scale of each
cottage. Some jurisdictions have then imposed a maximum for the second
floor as a percentage of the first floor area, in order to minimize mass and
bulk These parameters can vary within the cluster.
Cottage Housing in Your Community ♦ The Housing Partnership ♦ Page 4
Another
consideration comes
from viewing
cottages as senior
housing. Many
seniors will look for a
one-stor y home so
they do not have to
worry about stairs as
they become older.
Another architectural
feature that will affect
height is the desire
to raise cottages off
the ground. When
cottages are
clustered close
together, a few steps
up to a porch allows
for a visual
separation between
community space
and private space.
Ravenna
Greenwood Avenue
Poulsbo Place
425 sf main floor,
648 to 798 sf main
805 sf main floor,
425 sf upper floor
floor. 118 to 203 sf
460 sf upper floor in
upper floor
two-story cottage.
870 sf main floor in
rambler.
Comment. Instituting complex formulas for floor areas can give neighbors
some assurance that the cottage development will not overwhelm its
surroundings. At the same time, rigid formulas will complicate the design
process and may foreclose options that would work well on a given site (for
example, a daylight basement on a steep site).
Another consideration comes from viewing cottages as senior housing.
Many seniors will look for a one-story home so they do not have to worry
about stairs as they become older.
Height Limit
A number of factors determine appropriate height limits for cottage
development. The underlying zoning will have a height maximum.
Additional height can be granted for steeply pitched roofs (greater than 6:12,
for example).
Ravenna
Greenwood Avenue
Poulsbo Place
28 feet max
22 feet max
20 feet max.
Comments: The architectural styles favored in cottage developments built
thus far tend to include lower plate heights on the second floor, placing part
of the living space in the roof. This building style is common in most
neighborhoods, so cottages built this way will fit in. But because this style
uses dormers and results in complicated interior and exterior angles, it is a
more expensive style of construction, as compared to a full two-story
building with an attic. Going to a full two stories must be approached with
great care, however, due to concerns about "skinny houses."
Another architectural feature that will affect height is the desire to raise
cottages off the ground. When cottages are clustered close together, a few
steps up to a porch allows for a visual separation between community space
and private space.
Common Open Space
Cottage developments generally cluster around some common open space.
The size of this space will be determined by the overall density of the
project, the footprints of the cottages as well as the setbacks and separations.
Ravenna
Greenwood Avenue
Poulsbo Place
200 square feet per
575 square feet per
Common space in
unit
unit
clusters ranges
from 259 sf to 780
sf per unit. 370 sf
average.
Cottage Housing in Your Community ♦ The Housing Partnership ♦ Page 5
113
Building codes
specify a minimum of
six feet between
structures for fire
safety, and this may
be sufficient in many
developments.
114
Comments: More dense projects on expensive land will, naturally, have
less open space, so it is important to maximize the common space by
minimizing space in setbacks and separations.
Distance between Structures
The buyer of a cottage home is presumed to be more concerned with
ownership of four walls and the simple fact of detachment, than with the
distance from the neighbors. Building codes specify a minimum of six feet
between structures for fire safety, and this may be sufficient in many
developments.
Ravenna
Greenwood Avenue
Poulsbo Place
Six feet
10 feet minimum 1
Six feet
Comments: For projects with high land cost, the site plan will need to
emphasize the maximum footprint of the cottages for economic reasons, and
put as much of the remaining space as possible into the common areas.
Such a site plan will need to have minimal separations. Careful design can
preserve privacy.
Setbacks
Front, side and rear yard setbacks will likely begin with those in the
underlying zoning. An averaging of setbacks around the side and rear yards
can provide design flexibility while not overwhelming the neighbors.
Cottage Housing in Your Community ♦ The Housing Partnership ♦ Page 6
Ravenna Greenwood Avenue Poulsbo Place
10 feet front, five Average of 10 feet Three feet side and
Setbacks from the
feet side, two feet side and rear. rear, 10 feet front.
along alley Front setback N/A
street and from
adjacent property
Comments: Setbacks from the street and from adjacent property represent
represent land that
land that cannot be used very productively in a cottage cluster. Because the
emphasis of a cottage development is on common central open space,
cannot be used very
peripheral areas should not be expected to have much utility. Therefore,
productively in a
setbacks should be minimized so the central common space can be
maximized. If setback averaging is used, the cottages closest to the property
cottage cluster.
line may be those with the least bulk.
Because the
emphasis of a
Parking
cottage development
parking is perhaps the most significant factor in the economics of cottage
housing. The space needed to maneuver and park a car is nearly the same as
is on common
the footprint of a small cottage. Moreover, clustering does not generally
central open space,
allow parking immediately adjacent to each cottage. Cottage projects must
have enough land to provide a separate parking area, preferably out of view
peripheral areas
of the street. The presence of an alley can eliminate the need for a driveway
should not be
and turn- around space.
expected to have
The number of spaces required per unit will be determined primarily by the
much utility.
market segment the development is targeting. Smaller cottages (under 1000
square feet) will typically be owned by single adults, who will probably own
just one car. Larger cottages are suitable for couples who may own two cars
Cottage Housing in Your Community ♦ The Housing Partnership ♦ Page 6
One way to recoup
the cost of providing
parking is to build
carriage houses over
the parking area....
A likely configuration
would be one unit
over three or four
spaces
Cottage ordinances
should recognize the
continuing evolution
of cottage housing
and be written with
enough flexibility so
that builders and
communities can
work together to
create great projects.
and even a third if they have teenagers. If there is no on- street parking for
guests, additional spaces will be needed on -site. Parking requirements may
be lowered if good transit service is nearby.
One way to recoup the cost of providing parking is to build carriage houses
over the parking area. Although it is possible to build one carriage unit over
two parking spaces, a more likely configuration would be one unit over
three or four spaces.
Ravenna
Greenwood Avenue
Poulsbo Place
One enclosed space
One enclosed space
One enclosed space
per unit. Three
per unit and seven
per unit. Some
carriage units on top
uncovered spaces.
attached to unit.
of nine -car parking
No on- street
On- street parking
structure. On- street
parking.
available.
parking available
An evolutionary process
Although the region has seen several successful cottage developments, both
new and old, the concept is still evolving. Developers continue to learn
what designs and configurations work best for various market segments.
Communities continue to learn how to make cottages fit well into existing
neighborhoods.
Cottage ordinances should recognize the continuing evolution of cottage
housing and be written with enough flexibility so that builders and
communities can work together to create great projects. Jurisdictions should
anticipate fine- tuning their approach to cottage housing after some projects
are on the ground.
Cottage Housing in Your Community ♦ The Housing Partnership ♦ Page 7
115
116
Single Family Lot Sizes
3,000 to 5,999 SF
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6,000 to 6,500 SF
12,000 to 13,000 SF
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Neighborhoods
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118