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COW 2017-05-22 COMPLETE AGENDA PACKET
Tukwila City Council Agenda • ❖ COMMITTEE OF THE WHOLE ❖ Allan Ekberg, Mayor Counci /members: • :- Joe Duffie • :- Verna Seal David Cline, City Administrator Kathy Hougardy • :- De'Sean Quinn Dennis Robertson, Council President • :- Kate Kruller • :- Thomas McLeod Monday, May 22, 2017; 7:00 PM Tukwila City Hall Council Chambers 1. CALL TO ORDER / PLEDGE OF ALLEGIANCE 2. SPECIAL a. Presentation to the City of an art piece reflecting the Puget Sound Salish PRESENTATIONS Journey through the Seasonal Rounds in recognition of the Duwamish Hill Preserve. b. Follow -up from the International City /County Management Association (ICMA) Fellows: • Ms Alisa Rukbankerd from Thai /and • Ms Thipphaphone Douangsi /a from Laos 3. PUBLIC At this time, you are invited to comment on items not included on this agenda COMMENTS (please limit your comments to five minutes per person). To comment on an item listed on this agenda, please save your comments until the issue is presented for discussion. (Refer to back of agenda page for additional information.) 4. SPECIAL ISSUES a. An application for Community Development Block Grant (CDBG) funds Pg.i for playground replacement. b. An ordinance for condemnation relating to the Duwamish Gardens/ Pg.17 Chinook Wind projects. c. Public Safety Plan: Purchase of three Fire Department Administration Pg.35 vehicles. d. Consensus on Public Safety Plan facilities final siting criteria. Pg.51 e. Applications for lodging tax funds. Pg.63 f. Consensus on use of the brand concept for the City of Tukwila's day Pg.147 visitors to be "Accessible Fun." 5. REPORTS a. Mayor b. City Council c. Staff d. Council Analyst 6. MISCELLANEOUS 7. ADJOURN TO SPECIAL MEETING (continued...) COMMITTEE OF THE WHOLE MEETING Monday, May 22, 2017 Page 2 ❖ SPECIAL MEETING ❖ •:� Ord #2539 Res #1910 1. CALL TO ORDER / ROLL CALL 2. CONSENT AGENDA a. Approval of Vouchers b. Authorize the purchase of three Fire Department Administration Pg.35 vehicles for the Public Safety Plan in the amount of $168,748.56. [Reviewed and forwarded to Consent by the Finance Committee on 5/16/17.) c. Authorize the Mayor to sign an application for Community Pg.i Development Block Grant (CDBG) funds for playground replacement in the amount of $80,000. [Reviewed and forwarded to Consent by the Committee of the Whole on 5122117] 3. NEW BUSINESS 4. EXECUTIVE SESSION — Collective Bargaining — Pursuant to RCW 42.30.140(4)(a) — 60 minutes <Piease bring your Collective Bargaining notebooks. 5. ADJOURNMENT Tukwila City Hall is ADA accessible. Reasonable accommodations are available at public hearings with advance notice to the City Clerk's Office (206- 433 -1800 or TukwilaCityClerk @TukwilaWA.gov). This agenda is available at www.tukwilawa.gov, and in alternate formats with advance notice for those with disabilities. Tukwila Council meetings are audio /video taped (available at www.tukwilawa.aov) HOW TO TESTIFY When recognized by the Presiding Officer to address the Council, please go to the podium and state your name and address clearly for the record. Please observe the basic rules of courtesy when speaking and limit your comments to 5 minutes. The Council appreciates hearing from citizens and members of the public, and may not be able to answer questions or respond during the meeting. PUBLIC COMMENTS Members of the public are given the opportunity to address the Council on items that are NOT included on the agenda during PUBLIC COMMENTS. Please limit your comments to 5 minutes. If you have a comment on an Agenda item, please wait until that item comes up for discussion to speak on that topic. SPECIAL MEETINGS /EXECUTIVE SESSIONS Special Meetings may be called at any time with proper public notice. Procedures followed are the same as those used in Regular Council meetings. Executive Sessions may be called to inform the Council of pending legal action, financial, or personnel matters as prescribed by law. Executive Sessions are not open to the public. PUBLIC HEARINGS Public Hearings are required by law before the Council can take action on matters affecting the public interest such as land -use laws, annexations, rezone requests, public safety issues, etc. Section 2.04.150 of the Tukwila Municipal Code states the following guidelines for Public Hearings: The proponent shall speak first and is allowed 15 minutes for a presentation. 2. The opponent is then allowed 15 minutes to make a presentation. 3. Each side is then allowed 5 minutes for rebuttal. 4. Members of the public who wish to address the Council may speak for 5 minutes each. No one may speak a second time until everyone wishing to speak has spoken. 5. After each speaker has spoken, the Council may question the speaker. Each speaker can respond to the question, but may not engage in further debate at that time. 6. After the Public Hearing is closed and during the Council meeting, the Council may choose to discuss the issue among themselves, or defer the discussion to a future Council meeting, without further public testimony. Council action may only be taken during Regular or Special Meetings. COUNCIL MEETING SCHEDULE No Council meetings are scheduled on the 5th Monday of the month unless prior public notification is given. Regular Meetings - The Mayor, elected by the people to a four -year term, presides at all Regular Council Meetings held on the 1 st and 3rd Mondays of each month at 7:00 p.m. and Special Meetings. Official Council action in the form of formal motions, adopting of resolutions and passing of ordinances can only be taken at Regular or Special Council meetings. Committee of the Whole Meetings - Councilmembers are elected for a four -year term. The Council President is elected by the Councilmembers to preside at all Committee of the Whole meetings for a one -year term. Committee of the Whole meetings are held the 2nd and 4th Mondays at 7:00 p.m. Issues discussed there are forwarded to Regular or Special Council meetings for official action. 11,� 111�pi InillaA Aleefiq, Dale !'rep arrd lry Me%rs 1,Yp'ely ("oun'-d nwn,w 05/22/17 DJ Parks and Recreation is applying to the King County Community Development Block Grant program for 2018 for Playground Replacement at Crestview Park. The City Council must authorize the Mayor's signature on the application. We are seeking $80,000. cx,mx,� C%,Itg. E CIDN Comm El Finance Comm. Ej I'LlbliC SsIfCty CMV,11. 01'rans &Jnfrastruct Lire [] 1\rts Cola rn� 0 flarks CMIITTI� R P1,111111rig ('011A1,11, avri,; 5/22/17 ci tlmi : HOUGARDY RECOMMEND,�:rIONS: SPONSON/lADMIN. Parks and Recreation, Department CONLNIFITJ.J^: COST IMPACT / FUND SOURCE .mat No. Spec 2.C. STAIFF SN )NS( )it: DAVE JOHNSON 1)x[v: 5/22/17 ,V;kNDA Community Development Sock Grant Application - Crestview Park Playground Replacement )m, I)iA71,0i011 ® Resoluliou F� 0)-dinance 13id dmarei � Pieblic I learin.g, R Other 1 !t<ti Dwe5122117 M/ Dale 9122117 AD D(ae Al ,, A N Oate 0,11e AN, RVe SPONSOR E]C'6uneil E]AIa)'O' 01IR EJI)(-'.'I) [:]V'inamv [:],N)v []TV EP&1� E]R)Zice E]PIV E]Cou)-i Parks and Recreation is applying to the King County Community Development Block Grant program for 2018 for Playground Replacement at Crestview Park. The City Council must authorize the Mayor's signature on the application. We are seeking $80,000. cx,mx,� C%,Itg. E CIDN Comm El Finance Comm. Ej I'LlbliC SsIfCty CMV,11. 01'rans &Jnfrastruct Lire [] 1\rts Cola rn� 0 flarks CMIITTI� R P1,111111rig ('011A1,11, avri,; 5/22/17 ci tlmi : HOUGARDY RECOMMEND,�:rIONS: SPONSON/lADMIN. Parks and Recreation, Department CONLNIFITJ.J^: COST IMPACT / FUND SOURCE AMOLJN,r 13t.)DGETED APPROPRIATION REQUIRED $80,000 $80,000 $80,000 FLind Sotirce: HUD Coannents: via KC CDBG I MTG. DATE RECORD OF COUNCIL ACTION MTG. DATE ATTACHMENTS 5122/17 Informational Memorandum dated 5/17/17 Part 1 Application to King County Letter of Certification 2 0 U Allan Ekberg, May • INFORMATIONAL MEMORANDUM TO: Mayor Ekberg Community Development and Neighborhoods FROM: Rick Still, Parks and Recreation Director BY: Dave Johnson, Parks and Recreation Manager DATE: May 17, 2617 SUBJECT: Authorization to submit CDBG Application for Playground Replacement at Crestview Park 9 W !11111!illll� 111111 lillilliq llljplil��Il FT "M 1 1111 1110 licil, IMUR • We • M o - 9 rd IX44 King County L41 . . . . . ... . .... . ....................... King County, WA Department of Community and Human Services DCHS-HCD-CD-53117 CDBG Capital Funds 5/31/2017 deadline 9FRINT Project Contact Dave Johnson TeL 206-767-2822 Additional Contacts robert,eaton@tukwilawa.gov City of Tukwila Crestview Park Playground' City of Tukwila 12424 42nd Avenue South Tukwila, WA 98168 City Administrator David Nine Telephone206-767-2822 Fax Web www.tukwilawa.gov Some answers will not be presented because they are not part of the selected group of questions based on the answer to #2. N=111M� A, V 1.. Please provide the exact Address of where the project is located (not the agency address) preferred format: address, city, state, zip. If the location is a intersection please find the closest address. Upload document and identify as 000. I King County I44ap Depicting Location,, Form 200,1 Photos,- Form 200.2 Site Plan Crestview Park is located at 16200 42nd Avenue South, Tukwifa, WA 98168 9=11= �, 2. What category does your project fit into? Upload Supporting Documentation as applicable. Non-Profits and Special Districts, see document requirements - 100.1 thru 1 LID. 7 Community Facility Public Improvements V Parks I Microenterprise Minor Home Repair Housing Human Services Other: 3. What type of activity is involved? Check all that apply. If you checked Acquisition, upload document 700.1- Questions Regarding the Acquisition (Uniform Relocation Act), Acquisition ✓ Rehabilitation Construction Services Population Served 4. How will the project's eligibility for CDBG funding be established? If Area Benefit, contact Eric Jensen to complete 800. 1 Census Data. If Limited Clientele, upload appropriate documentation demonstrating determination of eligibility. All Applicants -Upload document identified as 000.,E Map of Service Delivery Area ✓ Area Benefit (Include map of service area in uploaded documents) Limited Clientele (include form used to document income in document upload section). Presumed Benefit Eligible (severely disabled adults, abused children, battered spouses, homeless, elderly over 62 years of age) Elimination of Slum/blight (spot basis) Survey -- Conducted per HUD Regulations Project Description 5. Provide a brief overview of the project and speak specificalliy how Consortium CDBG funds will be used. Project includes replacement of an old playground at Crestview Park and new surfacing. Project Funding 6. Provide background and explanation of fund sources and status of other funding pursued and committed for this project, i.e. what other grant/fund sources have you submitted applications? What funds have been committed and is there time expiration for those funds, Are any ofthe 'Other' funds from federal source? There are no other funding sources for this project. 7. What public participation has been held or do you anticipate holding during the course of the Pre- application and RFP process regarding this funding request? Our PROS Plan was completed in 2014- We also held a "See You in the Park" event at this park in 2016 which had approximately 150 neighbors in attendance. Organization wi,l J TA 11. ELIGIBILITY' How do you determine eligibility (income screening, location of residence, eligibility in other government programs? Are you familiar with current CDBG income screening requirements? Applicants will be required to provide a copy of the tool used for client intake process as an attachment to the application phase. Upload document identified as 100.6 Intake Tool Used to Qualify Eligibility The park sits in a triangle between 3 block groups, two of which are >60% Low Moderate Income, By measuring out 1/2 half mile distance radius, it locale and draw is definitely above 60% LMI, Based off adjacent blockgroups in near walking distance, this park serves a LMI population greater than 51 %, 12. Provide the estimated milestones for completion of your project. Answers are limited to 10 characters each, Required Format for Response: MONTHIYEAR; i.e. Jan-2017 April 2018 Environmental Review Complete Aug 2018 Contract Executed with King County Procurement of Architect and/or Engineer n/a Acquisition complete (If applicable) Feb 2019 Design Complete / Bid Spec Prepared March 2019 Bid Opening May 2019 Construction 50% Complete June 2019 Construction Complete July 2019 Labor Standards Reviewed and Accepted July 2019 Reports Submitted / Retainage Distributed June 2019 Ribbon Cutting Event or Summary Interview July 2.0.1.9 Project Complete TOTAL � N 'f Pf" 1, )0"' 14. Do you anticipate electing to charge the permissible Indirect cost rate allowed by §200.414 (f) Indirect (F&A) costs. See "Requirements Section " in Program Summary for reference and context Indicate either "Yes -- provide an explanation of the status of an Indirect Cost Plan",_ drafting_ being reviewed approval underway or "No - we decline to take advantage of the option to charge an indirect cost rate. No - we decline to take advantage of the option to charge an indirect cost rate. W�t Documents Requested * OW 1_ All Applicants: I-Mapdepicting project location and surrounding area information. sm��� Required? Attached Documents* 200.1 Environmental Review Site Photos J 800.1 Census Data supporting Low Moderate- Income Area Benefit. Documentation should include Census Tract; Block Group information that fit within the Service Delivery Area identified in 000.1 700.1 Q.3 Acquisition (if applicable) Relocation A questions concerning the acquisition. Application Questions Some answers will not be presented because they are not part of the selected group of questions based on the answer to #1 . Project Category 1. What category does your project fit into? Community Facility Infrastructure Improvements ✓ Parks Microenterprise Minor Home Repair Other, please explain: 2. ALL: Discuss the scope and magnitude of the problem or need your project is designed to address. Quantify thi,s need using local, sub-regional or regional data. -00 answer- 3. ALL: Describe how the project/program is accessible as it relates to the following: 1) transportation, 2 M 000.3_ All Applicants - Map with a line depicting area V S""', vi v v -'a of Service Delivery. If all King County or sub-regional delivery indicate the region on the map. 10,0.1 Pre-Application Phase - Non-Profit IRS Letter V of Designation 100.3 Pre-App Phase: Non-Profit/Special Districts: Current List of Agency Board Members with term and expiration dates noted. 100.4_Pre-App Phase: Non-Profit/Special Districts: V By v, Current Bylaws and Articles of Incorporation 100,6_Programs/Services. Upload Agency's Tool 6/ used for Client Intake process 100.8 Agency Audit and/or General Ledger and Financials for 2015. 200.1 Environmental Review Site Photos J 800.1 Census Data supporting Low Moderate- Income Area Benefit. Documentation should include Census Tract; Block Group information that fit within the Service Delivery Area identified in 000.1 700.1 Q.3 Acquisition (if applicable) Relocation A questions concerning the acquisition. Application Questions Some answers will not be presented because they are not part of the selected group of questions based on the answer to #1 . Project Category 1. What category does your project fit into? Community Facility Infrastructure Improvements ✓ Parks Microenterprise Minor Home Repair Other, please explain: 2. ALL: Discuss the scope and magnitude of the problem or need your project is designed to address. Quantify thi,s need using local, sub-regional or regional data. -00 answer- 3. ALL: Describe how the project/program is accessible as it relates to the following: 1) transportation, 2 M immediacy of services (waiting list?) and 3) reaching isolated individuals. -no answer- 4. ALL Can your project or program be funded at a reduced level? If yes, indicate the minimum amount needed to make the project viable. Indicate what change(s) would be made to the scope of the project to address the reduction in funds? 2,01OX119MFIMA: 5, Identify Green Building techniques, green building materials, energy efficient design(s) and pervious surfaces that will be used in construction and long term use for energy conservation. Scorecard template available for review at http://Your, kingco,untygovlsolidwastelgreenbuildinglscorecard. asp -no answer- 6. Specify any known code or safety violations. Will updating any of the systems(s) realize cost or energy savings within a reasonable time? If so, please explain - iinclude the estimated payback period (in terms of years or other time frame). Upload template document identified as 100.2—ADA 504 Self-Evaluation and Correction Plan -no answer- 4, 9. CAPITAL PROJECTS: Describe the scope in detail and specify the size of the project (SF/LF - if applicable). Engineer's or Architect's Estimate should correlate to the construction funding noted on the construction line item on your project budget. -no answer- 10. CAPITAL PROJECT& Specify how you arrived at the total cost of the project. Identify permits required for the project as well as any land use approval (i.e. lot line adjustment, subdivision, rezone, conditional use, etc.) and/or acquisition costs. Community Facility: upload template document 300.3 Architect's Estimate (Wet Stamped); 700.2 Acquisition Budget OR InfrastructurelParks: upload template document 400.2 Engineer's Estimate (Wet Stamped),- 700.2 Acquisition Budget -no answer- 11. Describe extent the project addresses a public health and/or safety need. Attach all supporting documentation that relates to this need. (e.g. orders, letters, traffic accident counts, Department of Transportation (DOT) public safety statistics). -no answer- Citizen Participation Documentation 12. INFRASTRUCTURE/PARKS- Capital Improvement Plan (CIP)/ Park or Neighborhood Plan: Where is this project listed in priorities. Is it identified as high, medium or low on the list? If so, what role or percentage does it constitute in this proposal? InfrastructurelParks., upload required document identified as 400.1- Capital Improvement PlanlParks Planl0ther 13. ALL: The project must serve either an are- a w- Rich is primarily residential and predominately low mod income (Area Benefit) or be limited to serving CDBG income eligible clientele or residents. Describe the area or those residents that will benefit. Required Attachments j: FOR Infrastructure: Census data supporting LMA or Survey Results of specified area approved by HCD Staff FOR Community Facility, Minor Home Repair or Microenteronse Program: Income Screening Tool -no answer- 14. ALL: Briefly describe the agency's existing staff position s/q uali fications,, and its capacity to carry out this activity. Does your agency have a personnel policy manual with an affirmative action plan and grievance procedures. -no answer- f J t; 6, 18. ALL: What is the current use of the site? If Program, what other services are offered at this site? Upload documents 200. 1— IMap 200 2 Site planlMap site photo template. -no answer- 19. ALL: Floodplain: Identify the nearest natural waterbody (stream, lake, etc.) How far, and in which direction is it from the project site? -no answer- 20. Endangered Species Act: How much of a net increase in impervious surface (example: concrete/asphalt) will occur (if applicable). Does a current stormwater system exist at the project site? Please describe. -no answer- 21. Archaeology: Will the project excavate or otherwise disturb soil that has not been disturbed before, and if so, to what depth and horizontal dimensions? -no answer- 22. Toxics: Has a Phase I Environmental Site Assessment (or equivalent toxics review) been completed? What was the previous use of this property? What is the use of properties surrounding the project site? -no answer 23. ALL: Other Environmental Factors; check any and all that apply. FEMA designated floodplain Welland Ecologicall-sensitive area Designated Historic neighborhood Other No Known Factors 24. ALL: Choice-Limiting Activities: Do you anticipate undertaking any of the following actions on this 10 project after submittal of your application on May 31, 2017? Property acquisition, clearing, gradingi, site prep, etc.? If so, describe, -no answer- 25. PARKS: Describe what plan exist or actions are being considered to address any inadequacies identified regarding the park and/or structure conditions. Upload template document identified as 400.3 Park and Structure(s) Comprehensive Assessment -no answer- p vi f M= Funding Funds Matching Requested by Committed Sources/Revenues Funds Source King County Consortium CDBG U° :, D$ G, 00 I IS D$' n oc) 0 Joint Agreement City CDBG or )SI)$ U�",D$000 Other Funds 0 00 HOME Consortium City CDBG or U `3, 1) $ Other Funds Federal Usll[') , 00 t)SN i 00 State ''Vfj $ Local and/or City, County Funds U1,13L)", O'C'(0 0 00 0 Private In-Kind (JS[)$[),0(J (JS[)$00(11 W� Other (specify) Other (specify) �J,V') USDS 0 00 00 Total USD$ 0.00 USD$ USD$ 0.00 0.00 Local Fund State Fund Federal Funding Uses/Expenses King Co, CDBG Fund' Match Match Match Environmental Review (KC Set- aside) Appraisl(s) Architect/Engineer Permit Design and Procurement of Construction Construction *Upload Architect or Engineers Wet Stamped Estimate Project Management / Agency MIMI] 11 Project Management/ Contractoi Acquisition- any type (If applicable) Administrative Costs (O&M, Travel, etc) Indirect Cost per 2 CFR 200.414(f) Other; Specifiy Use Total USD$ 0.00 USD$, USD$ USD$ USD$ 0.00 0.00 OM 0.00 Tables Ser,,�,�ce D(,Hvery NORTH/EAST SUB-REGION Beaux Ads Bothell Carnation Clyde Hill Duvall Hunts Point Issaquah Kenmore Lake Forest Park Medina Mercer Island Newcastle North Bend Sammamish Skykomish Snoqualmie Woodinville Yarrow Point Uninc.King Co. Kirkland-- Joint Agreement City Redmond -- Joint Agreement City Shoreline — Joint Agreement City Total SOUTH SUB-REGION Algona Black Diamond Burien Covington Des Moines 12 # of Beneficiaries 10 r. Enumclaw Maple Valley Normandy Park Pacific SeaTac Tukwila Uninc. King Co Renton -- Faint Agreement City Total OUTSIDE OF CDBC CONSORTIUM Auburn Bellevue Federal Way Kent Seattle Other Total (Grand Total listed be lo Total Documents Requested * 000.0 - ALL Applications: Application Certification - signed and on Agency Letterhead 100.2 -ADA 504 Self Evaluation Template (if applicable). 100.5-All Applicants - Organization Chart 100.7 -Non- Profits: King County Equal Benefits Substantial Compliance Authorization Form 200.2 Site Plan 300.1-Community Facility Comprehensive Assessment 300.2-Community Facility: Agency 10 year Proforma i P I' t i T o f, i, :,:. 300.3-Community Facility: Wet stamped Architect Estimate 300.4_ComFac_Ownership Authorization Form o I[!o, 400.1-Infrastructure/Parks: Capital Improvement Plan - Provide cover page of the CIP; excerpts of pertinent pages that reference your proposed project and evidence of the date of publication. Upload as one .pdf Required? Attached Documents V T 0 M 13 400.2—Infrastructure/Parks: Wet Stamped Engineer ✓ Estimate 400.3 Park and Structure(s) Comprehensive ✓ Assessment 500.1—PROGRAMS Microenterprise Program Policies and Procedures 500.2—PROGRAMS: Microenterprise: Resume of ✓ project team members 500.3—PROGRAMS: Microenterprise Timelines Performance Measures 600.1—PROGRAMS: Minor Home Repair Program ✓ Policies and Procedures 600.2 PROGRAMS MHR Timelines Performance Measures 700.1_King County W9 - (if new contractor to King 110e County). Requested Document Not Applicable 1 i '", , '. Other Supporting Documents Agency Wants Reviewers to Consider in the Evaluation. UPDATED MILESTONES TABLES: Refer to Q 12 of Pre-Application 700.2_Q.10 Acquisition - Budget Detail * ZoomGrants "" is not responsible for the content of uploaded documents, Application lD: 78442 on Facebook Probleln%"iCo`lta"Sat ID2002•2017 GranLArotlyst,cont. AP riighis reserved "'ZoornGraWs" and moZoomGraMs logo are tradeniafXs of Gran Anallyst,corn, LLC. IM City of Tukwila Allan Ekberg, Mayor Parks & Recreation Department -Rick Still, Director May 22, 2017 Kathy'I'rerriper, Community I)cvelopment Coordinator King County Housing and Community Development Program Chinook Building, Fifth Floor 401 Fifth Avenue, Suite 5 10 Seattle, WA 98104 Sub ject: RFP No. 2017,5 1161 1 K I)-Cl) 2017 CDBG Capital Application The City of"rukwila is please to submit an application for Crestview Park playground Replacement in the amount of $80,000.00 through ZootnGrants" online application managenient s.ysteni for RFP No. 20 171-5311 17_,I-ICD-CD, King County Consortium 2018 Cl')BG Capital Non-Housing allocation process. 'I"o the best of my knowledge and belief, the infiorniation included in this application has been carefully examined. Applicant understands and agrees to comply with the policies rules and regulations reterenced in the application if funding is awarded. It is further understood that int"ormation presented in this application will become a part, of any subsequent funding contract, Authorized Signature of Applicant Name and'fitle: Allan Ekberg, Mayor E-mail Address: A,H,m ;' ... . ...... ..A k . J� ...he ... Applicant Contact Information for inforniation regarding this application: Name and'fitle: Dave Johnson., Pgrks & Recreation Manage E'-rnail Address: d, v The Lener ol'Cerlaficwfi on is /o be s ,,ned bY an qflhe organization arid uploadedprior to nfidn ght Alla , 31, 2017. t. 12424 42nd Ave. S. • Tukwila, Washington 98168 Phone: 206-768-2822 * Fax: 206-768-0524 15 17 - - ___y._ - - - 101iliedi, lm .No. CAS SFAFFSPONSOR: BOB GIBERSON 05/22/17 'V Ordinance for Condemnation of Real Property Cx1,1",(;()1n, z 1,)Istwssion M Alolion F-1 J�esolulion Z Ordinance Fj Bid XJY"(ff'l n Public I kafiqa [] 01ber ,V gl,-)(weO5122117 Al g V)ate .14� Date A 1 g Dale 06109117 A[/?, Dale� ARA Date lm .No. CAS SFAFFSPONSOR: BOB GIBERSON 05/22/17 AGENDA 1TVNITITIT' Chinook Wind Ordinance for Condemnation of Real Property Cx1,1",(;()1n, z 1,)Istwssion M Alolion F-1 J�esolulion Z Ordinance Fj Bid XJY"(ff'l n Public I kafiqa [] 01ber ,V gl,-)(weO5122117 Al g V)ate .14� Date A 1 g Dale 06109117 A[/?, Dale� ARA Date JV�g Date -e -e S1)()NS(W ElCouncil E111161)w- E]HR Ell)(D Ell"inallee E]Vh, E] IT E] I I&R 0 Polie, Z I'll' SlIONSOWS Council is being asked to approve the Ordinance that will allow for possible condemnation, appropriation, and payment in just compensation for the riverfront land that will link Duwamish Gardens and Chinook Wind. A 2015 Purchase and Sale Agreement, with the owner Amalfi, was unsuccessful after considerable negotiations. An Ordinance is necessary in order to construct a combined habitat and park site with Duwamish Gardens before the Chinook Wind design begins. cow Nit-g. EJ CA&P Cinte El F&S Cnite Z'Fransportation CITIte t.11tilitics C'rnte F] Arts Comm. ❑ Parks Comm. Planning C'0111111, D I"i 05/09/17 commin'Et'. CHA m: KATE KRULLER RECOMMENDATIONS: SPONSM/Ai).\HN. Public Works ("()MM"J"T"' Unanimous Approval; Forward to Committee of the Whole COST IMPACT / FUND SOURCE FMIFNIA Ri,,(,)i AmOUN,r BUDGETED APPROPRINTION REQUMED $0.00 ►0.00 $0.00 Fund Source: 412 SURFACE WATER (PAGE 101, 2017 CIP) Conunents: MTG. DATE] RECORD OF COUNCIL ACTION 05/22/17 06/05/17 MTG.DATE ATTACHMENTS 05/22/17 Memorandum dated 05/05/17 -Informational Page 101, 2017 CIP Draft Ordinance with legal descriptions and map City of Tukwila Public Works Administrative Settlement Procedures Minutes from the Transportation & Infrastructure Committee meeting of 05/09/17 06/05/17 17 1 City of Tukwila Public Works Department - Bob Giberson, Director INFORMATIONAL MEMORANDUM TO: Transportation and Infrastructure Commi ee FROM: Bob Giberson, Public Works Director 4; BY: Ryan Larson, Senior Program Manager CC: Mayor Ekberg DATE: May 5, 2017 SUBJECT: Chinook Wind Project No. 91441202 Ordinance for Condemnation of ea Property A Ian Ekberg, Mayor ISSUE Approve Ordinance to acquire property through condemnation for the Chinook Wind Project. BACKGROUND The City completed the construction of the Duwamish Gardens habitat site in January 2017. The Duwamish Gardens site totals 2.16 acres and was developed as a fish habitat site with minor passive park features. Habitat features include a backwater channel that will allow juvenile salmonids an area to rest and feed off the main river channel and native vegetation. Duwamish Gardens also features trails, interpretive signs, and viewing and sitting areas. King County acquired the 5.83 acres Chinook Wind site in August 2015 for future development into a habitat mitigation site with minor park elements similar to Duwamish Gardens. The completed Chinook Wind site is anticipated to eventually be transferred to Tukwila to own and maintain. The Chinook Wind site is approximately 250 feet downriver of Duwamish Gardens. The undeveloped riverfront property between the two sites is owned by Amalfi Investments (Amalfi) as part of a larger developed parcel that currently operates as a freight transfer facility. Staff has worked with Amalfi to try to acquire this undeveloped portion of the property with the intent of linking the two sites and provide a continuous habitat area and passive park along the Duwamish River between East Marginal Way South and Tukwila International Blvd. A Purchase and Sale Agreement (PSA) was executed between the City and Amalfi in November 2015. The PSA called for the City to acquire the undeveloped portion of the Amalfi property in exchange for a portion of the Duwamish Gardens site along with $7,200.00 to make up for the appraised value difference between the properties to be exchanged. In June of 2016, Amalfi notified the City that they were no longer interested in purchasing the portion of the City's Duwamish Gardens property specified in the PSA, but were still interested in selling a portion of their riverfront property to the City, but at a price significantly higher than the appraised value. ANALYSIS The City has been working with Amalfi since 2013 to acquire additional property between Duwamish Gardens and Chinook Wind. The undeveloped riverfront property owned by Amalfi was appraised at $67,000, which was determined using an appraiser hired by the City and approved by Amalfi. This was the price agreed upon in the executed 2015 PSA. In a letter dated July 15, 2016, Amalfi offered to sell the property to the City for $125,368. This revised price was not based upon a formal appraisal, but rather on the property owner's subjective assessment reached after comparing sale prices for other non-similarly situated properties. W sPW EsPROJECTSA OIR Proi.eclesChinook Wind 19 4412,512)kirlfo Memo Chinook Wend Acqualloon Ordinance 050517 0 smedecse 19 INFORMATIONAL MEMO Page 2 Staff responded on August 18, 2016 that the City could not pay almost twice the appraised value for the land, but countered with a settlement of $100,000 (subject to City Council approval) in lieu of the anticipated added costs for condemnation. Amalfi rejected this conditional offer. With King County's acquisition of the Chinook Wind site, acquisition of the riverfront property becomes essential to link Duwamish Gardens and Chinook Wind and provide continuous park and habitat access between the two sites. The City had included this property in the Duwamish Gardens construction project based on the 2015 PSA, but was forced to remove it following the termination of the PSA. King County is starting the design process for the Chinook Wind site this year and must know whether this additional property will be included. Acquisition of the additional property and construction at a later date would not be feasible due to access issue. The acquisition and restoration of this property is consistent with the WRIA 9 goal of providing additional habitat within the Duwamish Transition Zone to aid in salmon recovery. It is also consistent with Tukwila's Comprehensive Plan goals, which calls for restoring and enhancing natural environmental resources and providing a network of green spaces that are connected to each other. The acquisition details are shown in the following table with approximate property square footage: Parcel No. Owners ROW Required (SF) 1023049059 Amalfi Investments LLC 13,125 sf The attached draft Ordinance provides the authority to acquire the needed riverfront property. As with previous projects that have required additional property, the City has done everything within its power to work cooperatively with the property owners. However, since negotiations with Amalfi have been unsuccessful, condemnation of the property will be required if the City wants to construct a combined habitat and park site. A letter to the property owner has been mailed notifying them of this potential condemnation and Council's schedule for ordinance approval. FISCAL IMPACT A final purchase price has not been determined, but budget is available through the Chinook Wind project. RECOMMENDATION Council is being asked to approve the Ordinance authorizing and providing for the possible condemnation, appropriation, and payment of just compensation for the riverfront land that will link Duwamish Gardens and Chinook Wind and consider this item at the May 22, 2017 Committee of the Whole meeting and subsequent June 5, 2017 Regular Meeting. Attachments: Page 101, 2017 CIIP Ordinance with Legal Descriptions and Map Eng,PROJECTS1A, DA ProjecOs'Clnook Wind (9114412,02)Mo Merni) Chanook WW1d Aouction °Kira-lane 050517 q ii doer 20 PROJECT: DESCRIPTION: JUSTIFICATION: STATUS: MAINT. IMPACT: COMMENT: CITY OF TUKWILA CAPITAL PROJECT SUMMARY 2017 to 2022 Chinook Wind Purchase and restore site as a salmon estuary and passive park. Project No 91441202 The WRIA 9 Salmon Recovery Plan recommends creating 20-acres of off-channel habitat within the Duwamish Transition Zone and lists this section of the river as critical habitat for salmon recovery within the Green/Duwamish Watershed, Property purchased and site cleared by King County in 2015 using King Conservation Futures and King County Mitigation Bank. Site scheduled to be turned over to Tukwila. Passive park will require additional maintenance, Site may be developed by King County, Proposed grant funding for construction is from the KC Mitigation Bank, State Salmon Funding Recovery Board, State ALlA, and King County Flood Control District. FINANCIAL in $000's EXPENSES Through Estimated 2015 2016 2017 2018 2019 2020 2021 2022 BEYOND TOTAL Design Land (R/VV) Monitoring Const. Mgmt. Construction TOTAL EXPENSES FUND SOURCES Awarded Grant Proposed Grant Mitigation Actual Mitigation Expected City Oper. Revenue TOTAL SOURCES 6 27 0 700 15 715 15 15 500 5,000 5,515 10 10 10 10 10 10 10 10 706 27 85 500 5,000 6,318 33 33 0 0 600 115 715 15 15 5,450 65 5,515 10 10 10 10 10 10 10 10 0 6,050 0 0 268 6,318 Project Location 2017 - 2022 Capital Improve nl Program 101 21 22 AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF TUKWILA, WASHINGTON, AUTHORIZING AND PROVIDING FOR THE ACQUISITION OF INTERESTS IN LAND FOR THE PURPOSE OF COMPLETING THE LINKAGE FOR THE DUWAMISH GARDENS AND CHINOOK WIND PROJECTS; PROVIDING FOR CONDEMNATION, APPROPRIATION, TAKING OF LAND AND PROPERTY RIGHTS NECESSARY THEREFOR; PROVIDING FOR PAYMENT THEREOF AND DIRECTING THE INITIATION OF APPROPRIATE PROCEEDINGS IN THE MANNER PROVIDED BY LAW AND FOR SAID CONDEMNATION; PROVIDING FOR SEVERABILITY; AND ESTABLISHING AN EFFECTIVE DATE. WHEREAS, wild Chinook salmon runs were listed as "threatened" under the federal Endangered Species Act (ESA) in 1999; and WHEREAS, the Green /Duwamish and Central Puget Sound Watershed Salmon Habitat Plan was developed as a science -based approach to salmon recovery and was approved by 17 local governments, including Tukwila; and WHEREAS, the Habitat Plan outlines actions that should be implemented to help recover Chinook salmon including the construction of habitat projects within the Duwamish Transition Zone; and WHEREAS, the Tukwila Comprehensive Plan Goal 5.9 calls for "Restored, enhanced and protected natural environmental resources along the river, including trees, wildlife habitat, and features with value for long -term public, scientific and educational uses;" and WHEREAS, the Tukwila Comprehensive Plan Goal 6.2 calls for "A Network of Green Spaces — Recreational amenities, historical sites, rivers, wetlands, creeks, and other natural resources that are connected to each other and neighboring networks of lands. This network defines Tukwila as a Northwest City, and includes visually significant bands of vegetation that contrast with the build environment;" and W: Word Pro cessong \Ordinances1Acquisitiion for Chonook Wind Propect 4 -3 17 RL bys Page 1 of 4 23 WHEREAS, the City of Tukwila has completed the construction of the Duwamish Gardens habitat project that included the construction of habitat features consistent with the recommendations of the Habitat Plan, as well as passive park features that included trails, viewpoints, and interpretive elements; and WHEREAS, the City of Tukwila has an approved Capital Improvement Project titled "Chinook Wind" that calls for acquisition and construction of riparian and off channel fish habitat and passive park elements; and WHEREAS, on October 19, 2015, the City Council approved a Purchase and Sale Agreement (PSA) with Amalfi Investments, LLC, which included the City's acquisition of real property necessary to link the Chinook Wind and Duwamish Gardens sites in exchange for the City transferring other real property to Amalfi; and WHEREAS, the PSA outlined the parties' obligations, the appraised value of the property, and settlement costs of the property being exchanged; and WHEREAS, on November 9, 2015, Amalfi Investments and the City executed the PSA; and WHEREAS, the City expended seven months and over $75,000 to fulfill its obligations under the PSA, including conducting environmental and cultural assessments, property survey, and boundary line adjustment legal descriptions; and WHEREAS, in June 2016, Amalfi Investments notified the City they were no longer interested in exchanging properties with the City but were amenable to selling a portion of their property to the City at a price above the previously agreed upon appraised value; and WHEREAS, after several months of negotiation, the City and Amalfi Investments were unable to agree on just compensation for the property; and WHEREAS, the City Council has found that the public health, safety, necessity, and convenience demand that the linkage between the Duwamish Gardens and Chinook Wind projects be undertaken at this time, and that in order to carry out the project it is necessary at this time for the City to acquire interests and rights to the property described herein; and WHEREAS, the City Council finds and declares it necessary and in the best interest of the public that interests in the land and property rights hereinafter described be condemned, appropriated, and taken for public use, subject to the making or paying of just compensation to the owners thereof in the manner provided by law; and WHEREAS, the City is authorized by RCW 35A,64,200 and Chapter 8,12 RCW to initiate eminent domain proceedings for the condemnation of the property; W. Word Proc ssinglOrdinances■Acquisition for Chinook Wind Project 4-317 RL:bjs 24 Page 2 of 4 NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF TUKWILA, WASHINGTON, HEREBY ORDAINS AS FOLLOWS: Section 1. The portion of land and property rights within the City of Tukwila, King County, Washington, commonly known as 11231 East Marginal Way, Tukwila, Washington 98168, and further described in the attached Exhibit A and Exhibit B, are necessary for construction of the Chinook Wind Project ("the Project") described above, subject to making or paying just compensation to the owners thereof in the manner provided by law. Section 2. The City of Tukwila specifically finds construction of the Project to be a public use, specifically the construction of additional riparian habitat along the Duwamish River and the physical connection of the Chinook Wind and Duwamish Gardens sites and providing for non-motorized pedestrian connection, The City Council specifically finds construction of the Project to be necessary, and in the best interests of the citizens, Section 3. The cost and expense of acquiring said property rights shall be paid from the general funds of the City of Tukwila and from other monies applicable thereto that the City may have available or may obtain. The Director of the Public Works Department or his designee is hereby authorized to negotiate with and make offers to the owners of said land or property for the purposes of making or paying just compensation, and to approve the payment of just compensation as negotiated with said owners or as ordered by the Court. Section 4. In the absence of negotiated purchases with the affected property owners, the City Attorney is hereby authorized and directed to undertake proceedings provided by law to condemn, appropriate, and take the property necessary to carry out the provisions of this ordinance. The City Attorney is further authorized to approve and enter into any and all such agreements, stipulations, and orders necessary to carry out the provisions of this ordinance, including for the payment of just compensation as agreed to with the property owners, or as ordered by the Court. Section 5. Corrections by City Clerk or Code Reviser. Upon approval of the City Attorney, the City Clerk and the code reviser are authorized to make necessary corrections to this ordinance, including the correction of clerical errors; references to other local, state or federal laws, codes, rules, or regulations; or ordinance numbering and section/subsection numbering. Section 6. Severability. If any section, subsection, paragraph, sentence, clause or phrase of this ordinance or its application to any person or situation should be held to be invalid or unconstitutional for any reason by a court of competent jurisdiction, such invalidity or unconstitutionality shall not affect the validity or constitutionality of the remaining portions of this ordinance or its application to any other person or situation. W Word ProcessinglOrdinanceslAcquisition for Chinook Wnd Projec RL:bjs Page 3 of 4 25 Section 7. Effective Date. This ordinance or a summary thereof shall be published in the official newspaper of the City, and shall take effect and be in full force five days after passage and publication as provided by law. PASSED BY THE CITY COUNCIL OF THE CITY OF TUKWILA, WASHINGTON, at a Regular Meeting thereof this day of 2017, ATTEST/AUTHENTICATED: Christy O'Flaherty, MMC, City Clerk APPROVED AS TO FORM BY: Rachel B. Turpin, City Attorney Attachments: Exhibit A — Legal Description Exhibit B — Map Allan Ekberg, Mayor Filed with the City Clerk: Passed by the City Council: Published: Effective Date: Ordinance Number: W Word Processing \OrdinancesNAcquisition for Chinook Wind Project 4-3-17 RL.bjs 26 Page 4 of 4 Exhibit A — Legal Description THAT PORTION OF GOVERNMENT LOT 1, SECTION 10, TOWNSHIP 23 NORTH, RANGE 4 EAST, W, M. IN KING COUNTY, WASHINGTON, LYING WESTERLY OF EAST MARGINAL WAY SOUTH, DESCRIBED AS FOLLOWS: COMMENCING AT THE NORTHWEST CORNER OF SAID GOVERNMENT LOT 1, SECTION 10, TOWNSHIP 23 NORTH, RANGE 4 EAST; THENCE SOUTH 01°44'33" WEST ALONG THE WEST LINE OF SAID GOVERNMENT LOT 1 A DISTANCE OF 740.69 FEET TO THE POINT OF BEGINNING; THENCE NORTH 81° 27'27" EAST A DISTANCE OF 235.31 FEET; THENCE NORTH 18 °59'50 " WESTA DISTANCE OF 55.88 FEET; THENCE NORTH 84 °20'10" WESTA DISTANCE OF 24.07 FEET; THENCE SOUTH 78 °03'34" WEST A DISTANCE OF 52.98 FEET; THENCE SOUTH 82 °43'36" WESTA DISTANCE OF 82.77 FEET; THENCE SOUTH 72 °34'44" WEST A DISTANCE OF 41.39 FEET; THENCE SOUTH 74 °10'39" WEST A DISTANCE OF 57.64 FEET TO THE WEST LINE OF SAID GOVERNMENT LOT 1; THENCE NORTH 01 °44'33" EAST ALONG THE WEST LINE OF SAID GOVERNMENT LOT 1 A DISTANCE OF 65,09 FEET TO THE POINT OF BEGGINNING; CONTAINING AN AREA OF 13,125 SQUARE FEET (0.30 ACRES), MORE OR LESS SUBJECT TO AND TOGETHER WITH EXISTING EASEMENTS; 27 28 '0 0 m 0 � [L co Lu -c -'^ _ , ... ' o ' ...z. ' co ', Parcel number: 1023049059 Address: 11231 E MARGINAL WAY S \ — --, - - , i i -- - t _ _ 02 --f,I , - *Oriff," 7 if Duwamish River - t. 1---- - VV:\pVVEng\PRDJECT3\A,DRPmjentsUDuwVnnIsh Gardens 06-DRO2(Q0 0102 PF7D72ev1ppdf PDF processed with CutePDF evaluation editi0OvVVYVy.CutepQF.corm 30 City of Tukwila Jim Haggerton, Mayor Department of Public Works James F Morrow, RE., Director February 26, 2009 Mr. Ed Conyers Local Programs Engineer Washington State Department of Transportation P.O. Box 330310 Seattle, WA 98133-9710 RE: City of Tukwila — Administrative Settlement Procedures Dear Mr. Conyers: Following is the City of Tukwila's policy and procedures on acquiring real property through Administrative Settlement as requested for approval of the City's right-of-way acquisition procedures. Approving Authority The Director of Public Works is responsible for the real property acquisition on projects administered by the City and has the authority to approve administrative settlements subject to the following policies and procedures: Process A. Any administrative settlement which exceeds the fair market value as identified in the Review Appraisal must be documented and thoroughly justified. The rationale for the settlement shall be set forth in writing. The extent of written explanation is a matter of judgement and should be consistent with the circumstances and the amount of money involved. The Director of Public Works may approve an administrative settlement when it is determined that such action is in the public interest. B. In negotiating an Administrative Settlement, the Director of Public Works must give full consideration to all pertinent information including, but not limited to, the following: 1. All available appraisals, including the owner's, and the probable range of testimony in a condemnation trial. 2. Ability of the agency to acquire the property, or possession, through the condemnation process to meet the construction schedule. Impact of construction delay pending acquisition. The negotiator's recorded information. 6300 Southcenter Boulevard, Suite #100 • Tukwila, Washington 98188 • Phone: 206-433-0179 • Fax: 206-43 - 665 Page 2 of 2 4. Recent court awards in cases involving similar acquisition and appraisal problems. 5. Likelihood of obtaining an impartial jury in local jurisdiction, opinion of legal counsel where appropriate. 6. Estimate of trial cost weighed against other factors. C. An Administrative Settlement Memorandurri is submitted to the Director of Public Works for approval. D. The approved Administrative Settlement Memorandum is transmitted to the Acquisition Agent with instruction to negotiate an administrative settlement that does not exceed the authorized amount. If you have any questions or need additional information, please call me at (206) 433-0179. Sincerely, James F. Morrow, P.E. Director of Public Works File: 223.04 p:Iwsdot'approvals \row administrative settlement 2-26-09Aoc 32 Transportation & infrastructure Committee Minutes May 9, 2017 D. Resolution: Rejecting Bids for 2017 Overlay and Repair Program Staff is seeking Council approval of a resolution that would reject all bids for the 2017 Overlay and Repair Program. All four bids received were significantly higher than the Engineer's Estimate, likely from a highly competitive construction market. Staff intends to rebid a smaller program with updated cost estimates. UNANIMOUS APPROVAL. FORWARD TO MAY 15, 2017 REGULAR CONSENT AGENDA. E. Ordinance: Condemnation of Real Property for Chinook Wind Staff is seeking Council approval of an ordinance that would authorize condemnation of real property located on the riverfront between East Marginal Way South and Tukwila International Boulevard. This will provide a continuous habitat and passive park area between the Duwamish Gardens and Chinook Wind properties. The City has been working with Amalfi since 2013 to acquire this property, but the most recent offer was for $125,368, nearly twice the appraised value. The Committee requested clarity around the issue of gifting public funds and the City's inability to pay more than assessed value. Staff offered to attach the City's administrative policy regarding this to the memo, as well as to label Chinook Wind in the map. UNANIMOUS APPROVAL. FORWARD TO MAY 22, 2017 COMMITTEE OF THE WHOLE. F. Grant Applications: 2017 Annual Small Drainage Program Staff is seeking Committee approval to submit applications to the King County Flood Control District for construction funding for two projects along the Green River as part of the 2017 Annual Small Drainage Program. One project will install a ladder, railing and other safety improvements to the Gilliam Creek outfall, and the other will increase the height of a retaining wall on the south side of the South 180th Street Green River Bridge. Both projects are estimated to cost $154,750. UNANIMOUS APPROVAL. III. SCATBd IV. MISCELLANEOUS The Transportation Committee Meeting adjourned at 5:53 p.m. Committee Chair Approval Minutes by LH, Reviewed by GL 33 34 lirmNo. Spec 2.B. 35 STAFFSPONSOW BOB GIBERSON 05/22/17 A (; 1,N I X \ ITF,\ I TI FL 1`1 Public Safety, Plan Purchase of Three Fire Administration Vehicles j Bid,livard F-1 Public I leaniq! Otber GVJ'JX;()RY Z Dijcve.uion ®i1 otion E] Resolulion Ordinance F_ El A tgg Date 05,1122117 MVP g 1)(ite 0-5122117 yll�'g Deve I 1tg Dale 11�? nah. il 1Cg Dale A14g Date SPONS0H E] C`ouneil Ale!'Yor E] HR 0 D(J) E] Pinance [] 1;iir [:] n, P&R, [:] iwiee Z 111V` SPONSOR'S Council is being asked to approve the purchase of three fire administration vehicles scheduled under the Public Safety Plan - Fire Apparatus & Equipment., All three fire vehicles are Ford Utility Interceptor SUVs; for $56,249.52 each, for a grand total of $168,748.56,. The purchase of the three fire vehicles is within the Public Safety Plan's 2017 budgeted amount of $180,000. Ri:lvji�Avi'i) 1w El C0W mtg, El CA&P CAnte Z F&S Cmte FITransportation Cnite Utilities Cmte Arts Comm. R Parks Comm. F-1 Planning COMM. DATE: 05/16/17 CONINI1°ITE11'CHAIR: VERNA SEAL. RECOMMENDATIONS: SPONSOR/ADMIN. Public Works Department CONIMI'll'F11: Unanimous Approval,- Forward to Committee of the Whole & Special COST IMPACT/ FUND SOURCE ExI1FNt)n,uiu,, Rv(UIRFD AMOUNT BUDGETED APPROPRIATION REQUIRED $168,748.56 $180,000.00 $0.00 Fired Sour ce: 305 FUND -PUBLIC SAFETY PLAN (PAGE 58, 2017 CIP) Comments: MTG.DATE RECORD OF COUNCIL ACTION 05/22/17 05/22/17 MTG. DATE ATTACHMENTS 05/22/17 Memorandum dated 05/12/17 -Informational 2017 CIP, page 58 Platform of Ford Utility Interceptor SUV PowerPoint Presentation, 5/3/16, Tukwila Fire Replacement Schedule Working Spreadsheet of Expenditures Minutes from the Finance & Safety Committee meeting of 05/16/17 35 36 TO: FROM: BY: CC: DATE: SUBJECT: City of Tukwila Public Works Department - Bob Giberson, Director INFORMATIONAL MEMORANDUM Finance & Safety Committee Bob Giberson, Public Works Director 15,4 Gail Labanara, Public Works Analyst Mayor Ekberg May 12, 2017 Public Safety Plan — Fire Apparatus & Equipment Project No. 91630401 Purchase of Three Fire Administration Vehicles Allan Ekberg, Mayor ISSUE Council approval for the purchase of three Fire Department administration vehicles as part of the Public Safety Plan (PSP). BACKGROUND The voter-approved Public Safety Plan has $1,084,000 budgeted in 2017 for fire vehicles and equipment. Three Fire Department administration vehicles have been researched and vehicle platforms have been prepared. The three fire vehicles will be Ford Utility Interceptor SUVs, which is the same vehicle the City purchases for Police Patrol, ensuring a consistent platform and savings on fleet maintenance. FINANCIAL IMPACT Old # New # Purchase 91630401.5117.201 Admin Vehicle 1281 5900 $ 56,249.52 91630401,5117.201 Admin Vehicle 5587 5901 56,249.52 91630401.5117.205 Emergency Mgmt 5569 5902 56,249.52 Total 9168,748.56 Budget $100,000.00 80,000.00 $180,000,0Q The purchase of the three fire vehicles is within PSP's budgeted amount of $180,000. The City of Tukwila Municipal Code requires all purchases over $40,000 be approved by City Council, RECOMMENDATION Council is being asked to approve the purchase of the three fire administration vehicles for the Public Safety Plan - Fire Apparatus & Equipment in the amount of $168,748.56 and consider this item at the May 22, 2017 Committee of the Whole and then on the Consent Agenda at the Special Meeting immediately following that same night. Attachments: 2017 CIP, page 58 Platform of Ford Utility Interceptor SUV AWD, all three vehicles are the same price PowerPoint Presentation 5/3/16, Tukwila Fire Apparatus, Vehicle & Equipment Replacement Schedules Working Spreadsheet of Expenditures z)public safety plan does fire \info memo purchase fire admin vehicles 051217.docx 37 38 CITY OF TUKWILA CAPITAL PROJECT SUMMARY 2017 to 2022 PROJECT: Fire Apparatus & Equipment Project No 91630401 DESCRIPTION: Fire trucks and fire equipment must be purchased on a regular basis. Funding this life/safety equipment via a voter-approved bond guarantees that the Tukwila Fire Department is fully funded for the life of the bond JUSTIFICATION: Safety and well-being of Tukwila citizens and visitors. STATUS: Part of the City's Public Safety Plan MAINT. IMPACT: COMMENT: New project for 2017-2022 CIP Public Safety Plan will be paid with voter-approved debt FINANCIAL (in $000's) EXPENSES Design Land (RAN) Apparatus & Equip Construction TOTAL EXPENSES FUND SOURCES Awarded Grant Public Safety Bond Fire Impact Fees Fire Impact Fees Expec City Oper, Revenue TOTAL SOURCES Through Estimated 2015 2016 2017 2018 2019 2020 2021 2022 BEYOND TOTAL 0 0 1,084 1,084 1,474 1,474 3,276 3,276 1,309 1,309 2,104 2,104 2,349 2,349 18,336 18,336 0 0 29,932 0 29,932 ted 0 0 0 0 4,501 (3,417) 1,084 1,474 1,474 6,484 (3,208) 3,276 1,309 1,309 2,104 2,104 82 2,267 2,349 14,115 4,221 18,336 0 25,182 0 0 4,750 29,932 Capital Equipment Purchases. 2017 - 2022 Capital Improvement Program 58 39 40 Unit (s): 5408 FIRE ADMIN VEHICLE 2017 PUBLIC SAFETY PLAN FIRE FLEET EQUIPMENT Vehicle Part # ty Description Totat Item Cost 2017 FORD UTILITY INTERCEPTOR 1 SUV AWD Base vehicle $30,279.52 SALES TAX $3,027.95 501.02.594.480.64.00 Licensing BASE VEHICLE SUB TOTAL $33,307.47 $49.50 BASE VEHICLE GRAND TOTAL $33,356.97 01.02.594.480.64.00 SPS OUTFITTING INSTALL AND LIGHTING PACKAGE $16,073.55 TABLET $5,000.00 CRADLE POINT $850.00 LIGHT BOX $150.00 SPOTLIGHT LED UPGRADE $150.00 0.34.02 FIRE EXTINGUISHER $25.00 FIRST AID KIT $28.00 BBP KIT $16.00 GRAPHICS $600.00 EST. OUTFITTING TOTAL $22,892.55 In-house Outfitting Labor Cost Summary Base vehicle Outfitting Grand Total Capitalization Budget (Over) / Under Budget Outfitting Labor Grand Total S33,356.97 $22,892.55 $56,249.52 $60,000.00 $3,750.48 Approvals $0.00 $56,249.52 41 NOTE: All items listed are based on proper outfitting of this particular make, model and year of vehicle. All prices are based on supplier's pricing at time of quote and is subject to change wi hout notice. Department Director's Signature: Public Works Director's Signature: Finance Director's Signature: Date: Date: Date: CITY ADMINISTRATOR Signature: Date: Printed: 4/1 1/20 42 (wiIa Fire Apparatus, Vehicle end EL!ipr . er t cr!acr... er _ SchedLs ance and May 3 , 2Q1 .,K e.. 0 vm ,...:, ,.., 290 The Tukwila Fire Department 20 year capital equipment re~ schedule provides a detailed analysis that reflects needec inventory. All charts are in today's dollars. The 20 year bond covers multiple life cycles for : e IT {)rc ty equipment with multi -year use and annual replaceme -r the more individualized equipment. s TFD 20 Yea Capital Replacement Schedule (in th usands Equipment CBA /SABA 2017 2020 2022 2023 2024 2025 2026 2027 2031 2032 203312034 2035: 2036 Totals Nozzles Defibrillators $40 $120 hermal maging (TIC) Bunker Gear Helme 20 $20 $400 $2.5 $2.5 Extrication Equipment 1MDC Body Armor Totals $100 $35 $1.5 $1,5;$1.5 $35 $268 $24151445 34' $24 $58 $1.5 $35 $24 $288 504!$144 $j4 $244 $3,044 20-Year Fire Apparatus; Vehicle Replacement k 71 760J:46,C S' 2017 2016 - 1 14 2020 2021 2022 2023 2024 2025 2026 2027 2026 202 2030 2031 1 2032 2033 2034 2035 2036 7.71.4 . Ek :...E 5 :1CC :130 I .+: t45 S50 SI M SK .1E_, ,._ ME :7. :-.:: 11.111111111111.11111111111111 i__ • : ,,, S.275 no 500 n ,no :52: 2 500 MI 532 :227 S20 520 520 525 .E!-• ,:..E 1 560 550 i no no '2- 1 S60 S38 :2. _ 1 -575 SETS SI:7K 7:1.75.1 , 7,107 :7 4 520 SC . IL ::r. S73 1 :V.: 520 nc n: 500 1 71 1 546: 1 51.450 :2 ::::. f 5060 i :1210 :5-2 :: 012 S134 1 S30 2-535 :: ::: :2' 5 :1:5 :1%1'. -:1,:= -- 1:1_91.11 1 S1,243 1 S-67 :22 15.1 Public Safety Plan - Fire Equipment and Apparatus Project Accounting General Ledger Equipment 91630401.5118.220 305.98.594.220.64.00 SCBA /SABA 91630401.5118.221 305.98.594.220.64.00 SCBA Fill Station Q1 F,2r1dni 11 8.777 305. g85ga77n6ann Hn<o 91630401.5118.223 305.98.594.220.64.00 Nozzles 91630401.5118.224 305.98.594.220.64.00 Defibrillators 91630401.5118.225 305.98.594.220.64.00 Thermal Imaging (TIC) 91630401.5118.226 305.98.594.220.64.00 Bunker gear 91630401.5118.227 305.98.594.220.64.00 Helmets 91630401.5118.228 305.98.594.220.64.00 Equipment extrication 91630401.5118.229 305.98.594.220.64.00 MDC 91630401.5118.230 305.98.594.220.64.00 Body armor 91630401.5117.201 501.02.594.480.64.00 Admin vehicle 91630401.5117.202 and Aerial 91630401.5117.203 305.98.594.220.64.00 Aid car 91630401.5117.204 BC vehicle 91630401.5117.205 EOC Admin vehicle 91630401.5117.206 EOC utility 91630401.5117.207 Explorer /refresh veh 91630401.5117.208 Fire Marshal Vehicle 91630401.5117.209 Hazmat 91630401.5117.210 Prevention Vehicle 91630401.5117.211 Pumper 91630401.5117.212 Rescue 91630401.5117.213 Utility 5/8/2017 8 of Units 6 1 2 2 2 3 1 1 3 1 6 9 9 Budget I 2017 I Actual 2017 Budget I Actual 2018 ! 2018 I 2019 I 2020 I 2021 1 2022 I 2023 1 ! 2024 I 2025 1 I I 2026 ( 2027 ( 2028 1 I 2029 I I I I 2030 I 2031 i 2032 I I 2033 I I I 2034 I 2035 ( 2036 I I Totals $ 480,000 1 1 I 1 I 1 20,000 i 1 2,500 , 1 120,000 1 1,500 1 1 1 I ! 1 20,000 i 1 2,500 , j 1,500 1 I 110,000 20,000 2,500 100,000 , ! I 35,000 1 I I 20,000 [ 2,500 I I 1,500 I 1 1 1 ( 1 20,000 i 1 2,500 , I 120,000 j 1,500 1 I I 40,000 70,000 20,000 2,500 , I 1 1,500 1 i I j I 20,000 i 1 2,500 , 1 1 1,500 1 I I j 1 20,000 i I 2,500 , 1 1 35,000 1 1 I j 20,000 I 1 2,500 , I 120,000 1 1,500 1 I I I 7 n nnn '" I 1 I 50,000 j I [ 1 20,000 20,000 i 20,000 t 1 2,500 , 2,500 , 2,500 [ 1 I I I 1,500 i 1,500 1 1,500 I 1 40,000 70,000 20,000 I 2,500 , i 120,000 j 35,000 1 1 I$ 480,000 1 1 1 1 I 1 1 20,000 20,000 ! 20,000 , I 1 1 2,500 , 2,500 , 2,500 , i 1 1 j j 1 1,500 I 1,500 ! 1,500 1 I i i I I 20,000 i 1 2,500 , 1 120,000 1 1,500 1 1 I I 1 I i j j j 20,000 i 20,000 1 2,500 , 2,500 100,000 I 35,000 1 1,500 I$ 110,0001 I 1 40,000 70,000 20,000 . I 2,500 , 1 j 1,500 I 960,000 I 220,0001 7n nnn I 50,000 j 120,000 210,000 400,000 50,000 200,000 600,000 164,000 I $ 624,000 1 $ 24,000 1 $ 267,500 I $ 24,000 I $ 144,000 1 $ 134,000 1 $ 24,000 1 $ 57,500 1 $144,000 1 $144,000 1 $ 24,000 1 $ 24,000 I $ 287,500 1 $ 24,000 I $ 24,000 1 $ 504,000 1 $144,000 1 $ 157,500 $ 24,000 I $244,000 1 $ 3,044,000 I $ 100,000 1 1 190,0001 1 80,000 j j j 80,000 ' I 10,000 i I 1 $ 112,499 56,250 $ 30,000 j I I 1 j 20,000 j j I I I 1,400,000 , 1 $ 40,000 j 1,800,0001 I I j j j I 1 65,000 i I 103,000 I $ 55,000 j I I 80,0001 j j j I I 70,000 80,000 1 j I I I j j 65,000 I I I I 875,000 , 20,000 1 j I 275,0001 I j j 1 I I 875,000 60,000 1 j I l ( i 25,000 j 1 1 60,000 1 I , 12,000 1 1 1 1 80,0001 1 j I I 1 I 1,750,000 , j 80,000 I j { 30,000 j j 1 I 36,000 i I 73,000 1 $ 50,000 I $100,000 j $ 30,000 j 1 I t 275,0001 I 1 1 j 80,000 1 j j j 20,000 j I I 1 80,000 I 1 I I 1 I I I 1,750,000 I 1 I $ 40,000 ; 1,800,0001 1 1 1 I i I I 65,000 , I , j 1 $ 55,000 j j I I 1 I I 275,0001 80,000 i 1 j j j i j 65,000 I I I ! 1 I I I 875,000 , 875,000 70,000 1 100,000 ( 20,000 60,000 1 I ( j 25,000 j j 1 60,000 1 1 , j 275,000 12,000 1 1 j I I ( 80,0001 I j j j j j j I 36,000 1 ! 1,750,000 80,000 1 73,000 I $ 50,000 j 1 I 30,000 j j 1 1 j 1 550,000 j 3,600,0001 1,015,0001 320,0001 220,000 i 90,000 j 130,000 j 160,000 ' 202,000 130,000 10,150,000 896,000 j 670,000 46 $ 460,000 1 $ 168,749 $ 1,450,000 1 $2,008,000 1 $ 285,000 1 $ 960,000 1 $1,210,000 1 $372,000 1 $1,910,000 1 $139,000 1 $ 50,000 I $535,000 1 $1,800,000 $2,008,000 1 $305,000 I $960,000 i $1,210,000 1 $372,000 1 $1,910,000 I $109,000 1 $ 80,000 1 $ 18,133,000 $ 1,084,000 I $ 1,474,000 ( $2,275,500 1 $ 309,000 1 $1,104,000 1 $1,344,000 1 $396,000 1 $1,967,500 1 $283,000 1 $194,000 I $559,000 I $1,824,000 1 $2,295,500 1 $329,000 1 $984,000 1 $1,714,000 1 $516,000 1 $2,067,500 1 $133,000 1 $324,000 I $ 21,177,000 1 Z: \Public Safety Plan Docs Fire \Gail's PSP Fire Equipment & Apparatus original plan.xlsx 48 FINANCE COMMITTEE Meeting Minutes City of Tukwila City Council Finance Committee May 16, 2017 - 5:30 p.m. - Hazelnut Conference Room, City Hall Councilmembers: Verna Seal, Chair; Kathy Hougardy, Thomas McLeod Staff: David Cline, Bob Giberson, Gail Labanara, Jay Wittwer, Peggy McCarthy, Vicky Carlsen, Sherry Wright, Craig Zellerhoff, Laurel Humphrey CALL TO ORDER: Chair Seal called the meeting to order at 5 :34 p.m. I. PRESENTATIONS 11. BUSINESS AGENDA A. Public Safety Plan: Purchase of Fire Administration Vehicles Staff is seeking Council approval to purchase three Ford Utility Interceptor SUVs in the amount of $168,748.56. This will be the first purchase related to the Public Safety Plan, and it is under the 2017 Fire vehicle and equipment budget of $180,90 0.00.. Councilm.ember McLeod expressed appreciation that using the same vehicle as the Police Department is a cost - effective measure with regard to fleet maintenance. UNANIMOUS APPROVAL. FORWARD TO MAY 22, 2017 COMMITTEE OF THE WHOLE. B. 2016 Financial Results Staff presented the year -end 2016 Financial Results report. Total general fund revenues exceeded total expenditures by $437K and the ending fund balance is approximately $11.84 million, or $200K higher than the City's conservative estimate during the biennial budget development process. The local economy remains strong and the City's financial outlook is positive. This report will also be delivered to the full Council at a future meeting. DISCUSSION ONLY. C. Budget Process Improvements The Committee was previously informed that staff planned to review budget processes and recommend enhancements in preparation for the development of the 2019 -2020 budget. At its April 18, 2017 meeting, the Committee requested information about different budget models, including priority based, incentive, participatory, and zero -based in addition to an overview of the current process. The current budget process is a hybrid which primarily includes "incremental" and "budgeting for results" models. Staff provided information on the current budget process, which is a hybrid including aspects of "incremental" and "budgeting for results" models. Information about the types of budget models requested by Committee was also shared, including pros and cons. 49 50 COUNCIL AGENDA SYNOPSIS Nieetilr.gOate Preparnl by :Via j'ot, review Co ile, 05/22/17 BG ' ) 05/22/17 liation 1.11,t; Pale Ell Re,oluhvn il It 1)(ite Orrimine iif Oode .12vard El Pub// , I leaning A flg 1)ite [] OI , 110,q1),,h, , \i f (■( WA I 0/■arlieon • 13,141 AfIg Pau SP( )\ •,( )1( ( oun, ,IN Rer or Ji IR I)C , I) El ' ma n ,, El' in ' ' Polz,,, 1'11)11' _Cowl ITEM INFORMATION ITEM No. 4.D. 51 Si \I I SP( )\ Suit. BOB GIBERSON ORR,P\ 11, \GI \ D \ D \ II 05/22/17 H \I) in \I '1 too 1 Public Safety Plan Facilities Final Siting Criteria. 05/22/17 liation 1.11,t; Pale Ell Re,oluhvn il It 1)(ite Orrimine iif Oode .12vard El Pub// , I leaning A flg 1)ite [] OI , 110,q1),,h, , \i f (■( WA I 0/■arlieon • 13,141 AfIg Pau SP( )\ •,( )1( ( oun, ,IN Rer or Ji IR I)C , I) El ' ma n ,, El' in ' ' Polz,,, 1'11)11' _Cowl el • 11,1 The Council is being asked to provide consensus on the final siting criteria. soi\o\o \R) A ol \\ I D iil LO,W, Mtg. CIA Comm 0 1 Iliance Comm. 11) Trans &Infrastructure El .1r1;, Conlin El Parhs Comm. D\1 K: 5/15/17 CommiTITIF (i Public Safety Comm LA IR: MCLEOD • Plantung Comm RECOMMENDATIONS: Slk ).,N )t,/,\ " )\1 \II 1 )\11 ■ Public Works l'i 1 1, Unanimous approval; Forward to Committee of COST IMPACT / FUND SOURCE the Whole for consensus 1x1,1 \DI, 1t1 RI ( gnu 1) AMOUNT BUDGETED APPROPRIATION REQUIRED $ $ Fund Source: Comments: RECORD OF COUNCIL ACTION MTG. DATE 05/22/17 MTG. DATE ATTACHMENTS 05/22/17 Informational Memorandum dated 5/12/17, amended after P5 meeting Final Siting Criteria, amended after PS meeting Minutes from the Public Safety Committee meeting of 5/15/17 51 52 City of Tukwila TO: FROM' CC: DATE: SUBJECT: Allan Ekberg, Mayor INFORMATIONAL E ORANDUM Public Safety Committee Bob Giberson, Public Works Director Mayor Ekberg May 12, 2017 Public Safety Plan Facilities Final Siting Criteria ko ‘Sf,'d *31 riY 15 F'ubloc f ffff ISSUE Staff is seeking consensus from the Committee and Council on the final siting criteria matrix associated with the Public Safety Plan buildings program. BACKGROUND The draft siting criteria was presented to the Committee on February 21, 2017 and at the Open House on March 18, 2017. In addition, Heartland LLC, the selected real estate brokerage consultant, has reviewed and concurred with this final siting criteria matrix, RECOMMENDATION Staff is asking for the Committee's consensus on the final siting criteria matrix and forward this to the May 22, 2017 Committee of the Whole meeting for consensus, ATTACHMENTS. Final. Siting Criteria Matrix- fforninflIfffe ffeffruf*Affereee * ofpfiefate 4.1* "Accesefilf,*1*Ify 9...f.ff ..d..Adff (..f.frerrn...forf* ifffferitffe. frorif „...1..fstice center slefffet • ffeafeefive. Offoreidder ff.fffoornefy.....tcf sehools for trade! rfa.fodofpyffflfffff*.ff**.1:fff,f':„.f..,,fffffyfgjfyy.......fiff*f:jf..fff.. . ifyloc*Jy ffccring.fgffaff* to 0 -5-1 in.fiffoad of 0-102 fel- fffiffe.f.*ficr0ffi fRoffvfijfernenfs 53 54 Site Selection Criteria, v.6 Public Safety Plan Facilities Justice Center Criteria 15- May -17 Red Indicates Essential Component im im N -a a v 7) EVALUATION CRITERIA - JUSTICE CENTER Sfte Atternatfvas - Justtce Center #1 #2 #3 #4 #5 #6 #7 #8 #9 For Illustration Only Example Site 3900 S Example Street 1. City Operational Requirements - Must Have Illustration a. Police Requirement s Only i. Parcel accommodates building footprint, space requirements, environmental conditions ii. Secure parking for 80 PD vehicles iii. Secure parking for PD equipment J iv. Secure parking for evidence vehicles (optional) � v. Outdoor training area vi. EOC Requirement: microwave communications equip �II vii. EOC Requirement: seismic, flood plain IIIII viii. EOC Re fuel storage for emergency generator Y g tititititititi �IIIIIIIIII ix. Multiple access points, min 2 streets ���� lu IIIII�������� x. Proximity of high frequency transit b. Court Requirements i. Parcel accommodates building footprint & requirements ii. Public parking needs: 150 spaces iii. Secure parking for staff /judge: 15 spaces rrig(01 iv. Community /meeting room for 50, flex configuration v. High Frequency Transit - scored above above above above above above above above above above Subtotal out of possible 28: 65 0 0 0 0 0 0 0 0 2. City Policy Requirements /Guidance a. Benefit to Public Safety b. Commitment to Customer Service c. Ensuring the Efficient Delivery of Customer Service d. Containing Development Costs - Ensure ability to deliver all promised facilities e. Mindfulness of Ongoing Operations Expenses f. Importance of Location g. Significance of Flexibility h. Opportunity to catalyze private developments i. Opportunities for future expansion j. Location of utilities and infrastructure k. Ongoing operating expenses I. Opportunities for innovation Subtotal: 0 0 0 0 0 0 0 0 0 3. Public Desires i. Expandability to accommodate future needs ii. Security for the public and the staff iii. Nearby transit access iv. Opportunity to enhance a neighborhood v. Cost of the overall facility vi. Sustainability /environmental concerns vii. Conference rooms available to the public viii. Close to roadways, city buildings, businesses ix. Far from residential areas Subtotal: 0 0 0 0 0 0 0 0 0 Total Score 65 0 0 0 0 0 0 0 0 4. Site Details a. Existing Building? YES b. Parcel Size 120,000 c. Building size 45,000 d. Parking capacity - public 175 e. Parking capacity - secure 20 f. Walking distance to transit (feet) 675 g. Transit frequency (every xx minutes) 15 5. Costs a. Purchase Option - applied to purch price, not in total b. Purchase Price $5,699,000 c. Due Diligence d. Site Modifications e. Building Modifications f. New Construction Total Costs $5,699,000 $0 $0 $0 $0 $0 $0 $0 $0 Legend: Requirements NO Acceptable Optimal Policy /Public °/ Unfavorable 4 -6 Neutral Favorable 7 -9 55 56 Site Selection Criteria, v.6 Public Safety Plan Facilities Fire Station Criteria 15- May -17 Red Indicates Essential Component N N Q) L Q Q) Y EVALUATION CRITERIA - FIRE STATIONS Site Aternatives - Fire Stations Station 52 Station 54 #1 #2 #3 #4 #5 #6 For Illustration Only Example Site 3900 S Example Street 1. City Operational Requirements - Must Have Illustration a. Location within Response Time Polygon Only b. Parcel Size, Environmental Conditions ,¶ c. Parking Needs d. Multiple Entry Points e. Site meets same standards required for an EOC f. Neighborhood Considerations uu� g. Location oputilities and infrastructure 4'II �������������11� �1111 h. Ongoing operating expenses �4 m� Subtotal out of possible 16: 45 0 0 0 0 0 2. City Policy Requirements /Guidance a. Benefit to Public Safety b. Commitment to Customer Service c. Ensuring the Efficient Delivery of Customer Service d. Containing Development Costs - Ensure ability to deliver all promised facilities e. Mindfulness of Ongoing Operations Expenses f. Importance of Location g. Significance of Flexibility h. Opportunities for innovation Subtotal: 0 0 0 0 0 0 3. Public Desires a. Include meeting rooms available to community b. Make fire stations easier to find Subtotal: 0 0 0 0 0 0 TotalScorel 45 0 0 I 0 0 0 4. Site Details a. Parcel Size 43,560 b. Building size 12,500 c. Parking capacity - public 15 d. Parking capacity - equipment 4 5. Costs a. Purchase Option - applied to purch price, not in total b. Purchase Price $1,500,000 c. Due Diligence d. Site Modifications e. Building Modifications f. New Construction Total Costs $1,500,000 $0 $0 $0 $0 $0 Legend: Requirements NO Acceptable Optimal Policy /Public r /70 Unfavorable 4 -6 Neutral Favorable 7 -9 57 58 Site Selection Criteria, v.6 Public Safety Plan Facilities Public Works Facility Criteria 15- May -17 Red Indicates Essential Component N N ) L Q Q Q) EVALUATION CRITERIA - PUBLIC WORKS FACILITY Site A ter at es - Public Work Facility #1 #2 #3 #4 #5 #6 For Illustration Only Example Site 3900 S Example Street 1. City Operational Requirements - Must Have Illustration a. Parcel accommodates building footprint, space requirements, environmental conditions Only b. Location Jr, c. Reserve power, fuel storage d. Expansion capability ��� 1/ e. Location of utilities and infrastructure ��III� lit lii f. Ongoing operating expenses IIIm� ��������ry i g. Site meets same standards required for an EOC 1111119' Hid h. Adequate Parking Subtotal out of possible 14: 39 0 0 0 0 0 2. City Policy Requirements /Guidance a. Benefit to Public Safety b. Commitment to Customer Service c. Ensuring the Efficient Delivery of Customer Service d. Containing Development Costs - Ensure ability to deliver all promised facilities e. Mindfulness of Ongoing Operations Expenses f. Importance of Location g. Significance of Flexibility h. Opportunities for innovation Subtotal: 0 0 0 0 0 0 3. Public Desires i. Expandability to accommodate future needs ii. Sustainability /environmental concerns iii. Opportunity to enhance a neighborhood iv. Central location v. Access to new public spaces vi. Facilities sharing a site Subtotal: 0 0 0 0 0 0 TotalScorel 39 0 0 0 0 0 4. Site Details a. Parcel Size 225,000 b. Building size n/a c. Parking capacity - public 27 d. Parking capacity - equipment 13 5. Costs a. Purchase Option - applied to purch price, not in total b. Purchase Price $2,600,000 c. Due Diligence d. Site Modifications e. Building Modifications f. New Construction Total Costs $2,600,000 $0 $0 $0 $0 $0 Legend: Requirements NO Acceptable Optimal Policy /Public O Unfavorable 4 -6 Neutral Favorable 7 -9 59 60 City of Tukwila City Council Public Safety Committee PUBLIC SAFETY COMMITTEE Meeting Minutes May 15, 2017 - 5:30 p.m. - Hazelnut Conference Room, City Hall Councilmembers: Staff: Guests: Thomas McLeod, Chair; Joe Duffie, De'Sean Quinn David Cline, Chris Flores, Rachel Bianchi, Bo Humphrey Justine Kim and D.J. Baxter, Shiels Oble z Hoffman, Heartland; Emma Nowinski, / CALL TO ORDER: Committee Chair McLeod called th I. ANNOUNCEMENT II. BUSINESS AGENDA rson, Mike Villa, Laurel nson; tein A +U Anderson and Matt ing to order at 5:30 p.m. 4 A. Public Safety Plan Facilities Siting Crit Staff is seeking Council ap• oval of a fin Plan buildings progra1; �rT #/ mittee itions version incorporat over the additio next steps after contractor for brok throw:)/y, teak be s acco cided to re Center becaus ived at tee last r 7 iteria'� ®•roved, a . �. • rents of the s • Alr components. x tiie used for the Public Safety prove •Jput into draft criteria, and this ublic Open House in March. Mr. Baxter went ed the criteria. Chair McLeod inquired about epresentatives from Heartland, the City's hey would start with parcel data and run Iteria. From there, individual properties would Committee members asked clarifying questions dee Public FORWAR ore important facility crit /YIAY 22.2 )/2 ility to Tukwila Community Center" from criteria for the �frs nflict with the "high frequency transit" need which they ey also'equested that "proximity to schools" be removed from the as that is not realistic. UNANIMOUS APPROVAL AS AMENDED. 'COMMITTEE OF THE WHOLE. B. Public Safety Pl a ; Hiring and Disadvantaged Business Enterprise Pilot Policy Proposal As follow up to disc sions held in March at the Public Safety and Community Development and Neighborhoods Committees, staff proposed two pilot policies regarding local and disadvantaged business enterprise (DBE) hiringforthe Public Safety Plan construction projects. Councilmembers have expressed strong support for encouraging local hiring /apprenticeships and DBE participation on these large projects. Staff believes that formal labor agreements such as those in place at Sound Transit and City of Seattle would require dedicated City staff to oversee, monitor and audit. Those large agencies have that capacity, while the City of Tukwila does not have funding for such a position. With these proposed policies, the burden of tracking 61 62 COUNCIL AGENDA SYNOPSIS Meeliq Date Prepared by Maor's review — Council -mew 05/22/17 BJM requests for E Reloluiron net; Date lodging tax Oiinnm e , 10; 1),Iti, .. 06/05/17 BJM Other .,11.e 1)(her flCioi c vii RV 01„1,ion 05/22/17 )1,N Date ,1111., ),1'l ) NS( )R Couitc./1 Ala) 01 i IR DIY- D Jiinao e 'in' ' Si)()\:,(H-, The Museum of Flight, Seattle Southside Regional Tourism Authority (SSRTA), Starfire si Aro \icv. Sports, and the City of Tukwila are requesting lodging tax funding for various tourism promotional activities. The total amount of the request is $670,300 ($467,800 for 2017 and $202,500 for 2018). LTAC reviewed these requests at its April 25, 2017 meeting and has forwarded them to the City Council for final approval. RI v i i v „ , 1 1 ) i i , c,(),w M El Trans &Infrastructure DiVI I: 5/08/17 g . ITEM INFORMATION ITEM No 4.E. 63 SAH Siq.)\.( )R BRANDON MILES ORIt.,1\ 11, .1C,I NI) 1 I) \ II : 5/22/17 10i \ i ) \ ti i \il i I I I, Approval of funding Motion Oate 6/5/17 requests for E Reloluiron net; Date lodging tax Oiinnm e , 10; 1),Iti, .. funds. Bid An/ ,110 Dm ,,S Pe-l< Pub// I leann, .1Lep; Dah . Jiv Other .,11.e 1)(her flCioi c vii RV 01„1,ion 05/22/17 )1,N Date ,1111., ),1'l ) NS( )R Couitc./1 Ala) 01 i IR DIY- D Jiinao e 'in' ' Si)()\:,(H-, The Museum of Flight, Seattle Southside Regional Tourism Authority (SSRTA), Starfire si Aro \icv. Sports, and the City of Tukwila are requesting lodging tax funding for various tourism promotional activities. The total amount of the request is $670,300 ($467,800 for 2017 and $202,500 for 2018). LTAC reviewed these requests at its April 25, 2017 meeting and has forwarded them to the City Council for final approval. RI v i i v „ , 1 1 ) i i , c,(),w M El Trans &Infrastructure DiVI I: 5/08/17 g . :DN Comm [1] in Comm, L Public Safcty Comm Park,, Comm. il Planning Comm comNti riii,',(,11A1R HOUGARDY El Art Comm RECOMMENDATIONS: SP(r.,.( mt/A1)111.N. min'', Mayor's Office/Economic Development Unanimous Approval; Forward to Committee of the Whole COST IMPACT / FUND SOURCE Ix1'INDvn:RK Ri QVIRI I) AMOUNT BUDGETED APPROPRIATION REQUIRED $670,000 $i,360,000 (2017 and 2018) $N/A Fund Source: LODGING TAX (TOURISM FUNDS) Comments: Per State law, lodging tax funds can only be used for tourism promotion. MTG DATE RECORD OF COUNCIL ACTION 5/22/17 MTG DATE ATTACHMENTS 5/22/17 Informational Memorandum dated 5/1/17 Museum of Flight Application SSRTA, General Operations Application (2017/2018) Starfire Sports Application City of Tukwila, General Administration Application City of Tukwila, Southcenter Oth Celebration Application Minutes from the CDN meeting of 5/8/17 6/5/17 63 64 City of Tukwila Allan Ekberg, Mayor INFORMATIONAL MEMORANDUM TO: Community Development and Neighborhoods FROM: Brandon Miles, Business Relations Manager CC: Mayor Ekberg DATE: May 1, 2017 SUBJECT: Pending Lodging Tax Applications ISSUE Approval of funding requests for lodging tax funds. BACKGROUND The Museum of Flight, Seattle Southside Regional Tourism Authority (SSRTA), Starfire Sports, and the City of Tukwila submitted applications for lodging tax funding for various tourism promotional' activities. The total amount of the request is $670,300 ($467,800 for 2017 and $202,500 for 2018). Available Lodging Tax Funds The City collects a 1% lodging tax on certain qualifying overnight stays in paid accommodations (hotels/motels/Airbnb) in the City. State law limits the use of these funds to tourism promotionl. The 2016 ending fund balance for lodging tax was just over $900,000. For 2017, the City's has budgeted $733,000 in revenue. Application Approval Process The City's Lodging Tax Advisory Committee (LTAC) reviews all requests, even by the City, for use of lodging tax funds, LTAC then forwards a list of recommended applications to the City Council for its review and consideration. If LTAC does not recommend an application be funded, that application is not forwarded to the City Council. The City Council may approve or deny any of the applications recommended by the LTAC. The City Council may also approve an application and increase or decrease the dollar amount awarded2, RCW 67.28.080 (6) defines "tourism promotion" as "...activities, operations, and expenditures designed to increase tourism, including but not limited to advertising, publicizing, or otherwise distributing information for the purpose of attracting and welcoming tourists; developing strategies to expand tourism; operating tourism promotion agencies; and funding the marketing of or the operation of special events and festivals designed to attract tourists." 2 On August 17, 2016, the Washington State Attorney General's Office issued an informal opinion regarding whether a municipality could change the dollar amounts recommended by the local lodging tax advisory committee. Specifically, the informal opinion states: "When awarding lodging tax revenues pursuant to RCW 67.281816(2)(b)(11), a municipality may award amounts different from the local lodging tax advisory committee's recommended amounts, but only after satisfying the procedural requirements of RCW 67.28,1817(2), according to which the municipality must submit its proposed change to the advisory committee for review and comment at least forty-five days before final action on the proposal." 65 66 INFORMATIONAL MEMO Page 2 Pending Applications Six funding applications were submitted to LTAC in March of 2017. LTAC considered the requests at its March and April meetings. At its April meeting, LTAC recommended that five of the applications be approved and in the amounts each applicant requested (shown in parentheses): 1. Museum of Flight ($50,000); 2. SSRTA, General Operations ($270,000 for 2017 and $202,500 for 2018); Starfire Sports ($42,000); 4. City of Tukwila, General Administration ($55,800); and 5. City of Tukwila, Southcenter 50th Celebration ($50,000). A brief description of each applicant's request is outlined below. Copies of the individual applications and draft scopes of work are attached with this memo. One of the six applications was submitted by SSRTA to fund operations of the Visitor Information Center (VIC) at Westfield Southcenter. This request was a second application submitted by SSRTA and was for $340,000 ($170,000 in 2017 and $170,000 in 2018). The LTAC did not recommend approval of that application. SSRTA may revise the application and re-apply. As a reminder, the City accepts lodging tax funding requests on a rolling basis. Additional applications may be presented to the City Council later this year. 1. Museum of Flight, ($50, 000). The Museum of Flight, located along Boeing Field in the north end of Tukwila, is recognized as one of the premier aviation and space museums in the world. The Museum is home to over 150 air and space craft spanning all genres and time periods. Last year was a record year of attendance for the Museum, with over 650,000 visiting the Museum. The Museum is a major draw for overnight guests and for day visitors to the City. Lodging tax funds will be used to support several high profile events at the Museum of Flight, including the Memorial Day celebration, Jet Blast Bash, Veteran's Day, Museum of Fright, and Santa Fly In. The City will be considered a presenting sponsor for these evets, The City hopes to leverage these events to market Tukwila to Puget Sound residents. The City is working with the Museum on increasing usage of the Tukwila name. The Museum uses the "Seattle" name in its marketing and even lists "Seattle" in its address. While this makes sense when marketing the Museum outside the Puget Sound, staff is pushing the Museum to use "Tukwila" in local marketing. 2. Seattle Southside Regional Tourism Authority (SSRTA), $270,000 (2017) and $202,500 (2018) for General Operations. SSRTA, a public development authority, formed by the City of SeaTac, is a destination marketing organization providing tourism marketing for the cities of Tukwila, SeaTac, and Des Moines under the "Seattle Southside" brand. SSRTA funding primary comes from the Tourism Promotion Area (TPA) fee charged on hotels, with at least 90 rooms, within the cities of Tukwila, SeaTac, and Des Moines. The TPA was created by an interlocal agreement (City Contract No. 14-049) among the three cities. In 2017, INFORMATIONAL MEMO Page 3 the TPA fee is estimated to generate $3,57 million, SSRTA is also supported by lodging tax funds from the three cities, The interlocal agreement also provides anticipated lodging tax funds from each city to SSRTA. For 2017 and 2018, Tukwila's anticipated obligation under the interlocal agreement is $270,000 and $202,500, the amounts requested by SSRTA in its application. The City's lodging tax funds will support the general marketing, sales, and business services of SSRTA. Funds will be used to support a variety of activities, including ad buys, digital media, production of a dining guide, conducting familiarization tours in the City; and other marketing and sales activities. The scope of work is identical to the 2016 scope of work, with the exception that SSRTA removed operation of the VIC at Westfield Southcenter and proposed funding for it under a separate application. 3. Starfire Sports, $42,000, Since its opening in 2003, Starfire Sports has grown into one of the premier soccer complexes in the United States. Last year nearly 1.3 million people visited the co plex annually to take part in soccer tournaments; play in indoor or outdoor soccer leagues; to engage in sport specific training, soccer viewing, and attending professional soccer matches. Starfire Sports has 12 outdoor fields and two indoor fields. Starfire Sports is also the training facility for the Seattle Sounders FC, a Major League Soccer team. Besides hosting soccer matches and leagues, Starfire has also hosted rugby, lacrosse, and quidditch (Harry Potter). Starfire is requesting 2017 lodging tax funds to assist in the promotion and facilitation of leagues, events, and tournaments. The goal is to attract visitors to create 10,000 hotel room nights and bring in 1.3 million annual visitors (not unique) to the complex and Tukwila. Starfire will allow the City to have access to its social media and digital media in order to promote day activities in the City. Something new in 2017 is that the City of Tukwila will be listed as a sponsor for all Starfire tournaments, This allows the City to position itself as being the epicenter of soccer in the Pacific Northwest. 4. City of Tukwila, General Adrninistration, $55, 800. The City of Tukwila is requesting $55,800 in funding for administrative costs associated with the lodging tax fund. Of the $55,800 requested, $35,700 will be transferred from the lodging tax fund to the general fund. The lodging tax fund is one of several special revenue funds managed by the City. Under State law, the City is permitted to charge special revenue funds for the indirect costs that are incurred by the general fund to support and maintain these special revenue funds, These costs include, but are not limited to legal support, accounting, insurance, technology services, human resources, and facilities support, all activities that are needed to support the lodging fund. Additional funds are provided for training, travel, professional services, and membership to several business and tourism organizations. These opportunities are available to all elected officials, employees and LTAC members if applicable. Only the actual costs will be billed. Funds not used will remain in the lodging tax fund and are eligible to be used next year. 67 INFORMATIONAL MEMO Page 4 5. City of Tukwila, Southcenter 50th Celebration, $50, 000. Next year, Westfield Southcenter will celebrate its 50th anniversary. The opening of Southcenter Mall 50 years ago began the transformation of the Southcenter District of the City into one of the most vibrant retail and dining areas of Puget Sound. Staff has requested $50,000 in lodging tax funds for planning and initial work to celebrate 50 years of the Southcenter District being the premier shopping district in the Puget Sound. Westfield Southcenter will organize its own events to celebrate the 50t' anniversary of the Mail. As part of the planning and preparation staff is looking at creating a website; producing a video, highlighting the area's history; and organizing events, The Southcenter 509' Celebration will also provide an opportunity for the City to present the next 50 years of Southcenter and the brand that is currently being developed targeted toward day visitors. FINANCIAL IMPACT The total amount of funding requested from the lodging tax fund is $670,300 ($467,800 for 2017 and $202,500 for 2018). As discussed above, the City has budgeted the collection of $733,000 in lodging tax revenue in 2017. 2017 Lodging Tax Overview Revenue Projected Lodging Tax Revenue $733,000 Expenditures, Committed Funds al Destination Marketing (Da Marketin ) $90,000 Pending Applications SSRTA, General Operations $270,000 Museum of Flight $50,000 Starfire Sports $42,000 Cit of Tukwila, General Administration $55,800 ity of Tukwila, Southcenter 50'h Celebration $50,000 Anticipated Applications3 Seattle Sounders S2 $30,000 Small Grants (Small Communi Events) $25,000 Baker Blvd, Festival Street $25,000 Total expenditures $727,800 2016 Ending Fund Balance: $912,558 Current Tourism Reserve Fund: $0.00 Anticipated applications are applications the City expects to receive or submit but have not yet been submitted 68 to the LTAC. INFORMATIONAL MEMO Page 5 OTHER If approved, all non-city applicants will need to enter a municipal service contract with the City. Contracts over $40,000 will come back to the City Council at a later date for review and to authorize the Mayor to sign, RECOMMENDATION Staff recommends that the City Council approve the funding requests, as recommended by LTAC. Staff suggests that the applications be placed on the May 22nd Committee of the Whole meeting for discussion and the June 5" Regular meeting for decision. ATTACHMENTS A. Museum of Flight Application B. Seattle Southside Regional Tourism Authority, General Operations Application (2017/18) C. Starfire Sports Application D. City of Tukwila, General Administration Application E. City of Tukwila, Southcenter 50 Celebration Application 69 70 City of Tukwila Mayor's Office - David Cline, City Administrator March, 2017 Lodging Tax Applications Museum of Flight $50,000 Allan Ekberg, Mayor Tukwila City Hall • 6200 Southcenter Boulevard • Tukwila, WA 98188 • 206 -48. 1800 • Website: TukwilaWA.gov 71 72 City of Tukwi ayor's Office - David Cline, City Adminis trator Staff Memorandum Lodging Tax Advisory Committee Funding Request Name of Applicant: The Museum of Flight Address: 9404 East Marginal Way South, Tukwila, WA 98108 Total Funds Requested: $50,000 A 1 n Ekberg, yor About the Applicant: Museum of Flight, a non-profit, is recognized as one of the premier aviation and space museums in the world. The Museum is home to over 150 air and space craft spanning all genres and time periods. Over the last year the Museum has averaged just over 520,000 visitors. With Boeing celebrating its 100th year anniversary and the opening of the new aviation pavilion, the Museum of Flight is anticipating 650,000 attendees in 2016. Over the last few years the Museum has increased its reach into eastern Washington, British Columbia, and Oregon. Besides aviation tourist enthusiasts, the Museum is also a draw for military affinity groups, industry professionals, and engineering and technology professionals, The Museum is also recognized as one of the premier event spaces in Seattle, offering a wide variety of space and event services. Funds Previously Awarded: The Museum of Flight has received lodging tax funds in the past. For 2016 the Museum received $35,000. Funding Request Narrative: The Museum request for funding would support seven high profile events at the Museum. These events include, Memorial Day Weekend; Jet Blast Bash; Jet Blast Bash and Seafair Activities; the Museum of Fright; Veteran's Day and Santa Fly In. The City will be considered as sponsor of these events and in some cases be the presenting sponsor. Last year the City was a presenting sponsor for three events and a sponsor for the opening of the aviation pavilion. Staff Comments: The Museum of Flight is a major draw for residents of Puget Sound; tourists in the area (either staying in the Southside region, Seattle, or Bellevue); and aviation tourists. With an estimated draw of 650,000 attendees, the Museum provides an excellent opportunity to promote the City Tukwila City Hall • 6200 Southcenter Boulevard. Tukwila, WA 98188 • 206-433-1800 • Website: TukwilaWA.gov 73 Museum of Flight May, 2016 Page 2 and region. Staff intends to work with the Museum to engage attendees at these events and create a reason for the attendees to come back to the City (Le. coupons, contests, discounts, etc.). Finally, supporting the Museum of Flight activities helps build destination experiences in the City. Both overnight and day visitors come to the Museum, have a positive experience and then tell their friends and families. City of Tukwila Staff Recommendation to LTAC: Approval Notes: Should LTAC and the City Council approval the application, a final scope of work, consistent with the approved application, will be finalized by the City and the applicant. Additionally, the applicant will need to enter into a services contract with the City. Both the scope of work and contract need to be reviewed by the City Attorney. Because this contract will be over $40,000 the City Council will need to authorize the Mayor to execute the agreement. 74 Phone: 206-4334800 • Email: Mayor@TukwilaWA.gov • Website: TukwilaWA.gov Museum of Flight DRAFT Scope of Services As needed, contractor shall refer visitors and convention planners to Seattle Southside Regional Tourism Authority (SSRTA), a destination marketing organization for the City, for assistance with lodging, restaurants, attractions, transportation companies, etc. or directly to the City. 2. Contractor will encourage 3rd party organizers holding events at the Museum to utilize Seattle Southside (Tukwila, SeaTac, and Des Moines) hotels. Contractor will, when appropriate, provide ard party organizers a one page promotional flyer as an attachment to its rental contracts. The content of the flyer will be mutually agreed upon by the City and the Museum 3. The Museum will invite City staff and SSRTA staff members to present to Museum staff and/or volunteers the SSRTA guest relations program in order to ensure staff and/or volunteers help promote tourism in the City in partnership and through the City and SSRTA. 4. The Museum will work with the City's partner, SSRTA, to create vacation packages directed toward overnight guests. 5. The Museum will seek public relations opportunities to recognize the City in press releases, posters, etc. 6. The Museum will include the City in all appropriate donor listings. 7. The Museum will publish an article in a 2017 issue of aloft magazine (read by over 50,000 people) about the City of Tukwila. The article could include a discussion about things to do outside of the Museum on visits to the City, dining options, and/or stories of interests as well as highlighting the Museum — Tukwila partnership. The City will have the opportunity to provide input to the content of the article. 8. The Museum shall contribute an article to one edition of the City's section of the Tukwila Reporter or Hazelnut (as deemed most appropriate by the City) about the partnership and corresponding economic impacts. The insertion shall include a redeemable Museum coupon for City residents. 9. The Museum shall provide the City two social media posts in order for the City to promote upcoming events and festivals in the City.. Total Value: $5,000 75 10. Memorial Day Weekend Activities: Activities honoring fallen military service men and women. The City shall be listed as the presenting sponsor for Memorial Day Weekend. Planned events include: • Performance by the Boeing Employee Concert Band • Public program featuring civilian and military guest speakers • Free admission for US Military personnel with identification Presenting Sponsor Benefits: a. Opportunity for City of Tukwila staff to make brief remarks during the public program b. Logo on Museum website event page for Memorial Day c. Display City of Tukwila banner (provided by the City) in prominent location d. Six (6) passes for guests admission to the Museum Total Value: $10,000 11. Jet Blast Bash/Seafair Activities: Outdoor family weekend festival right on the Blue Angels' flight line with static displays in the Museum's parking lot and guest speakers in the Museum's theater. The City shall be listed as the presenting sponsor for the Jet Blast Bash/Seafair Activities on August 5th and 6th. Planned events include: • 10,000+ Museum members and guest visitors enjoy food, drinks, entertainment, and special activities in the east parking lot including up-close viewing of the Blue Angels flights • In addition to activities in the parking lot, special guests such as legendary SR-71 Blackbird spy-plane pilot Brian Shul share their stories in the theater Presenting sponsor benefits: a. Acknowledgment on the Museum's Jet Blast Bash webpage with linked logo. Tukwila's name shall appear near the top of the webpage, with linked logo at the bottom of the page b. A prime dedicated 10' by 10' tent with 6' tables for giveaways, information, and/or for hospitality. Museum understands the City will use its booth to promote other businesses in the City or make the booth available to SSRTA c. Photo booth opportunity at VIP viewing party with City of Tukwila (or similar props) included and opportunity for guests to take home their photos d. Minimum of five social media cross-promotion posts leading up to and during the event. City can use the cross-promotions to promote activities, dining, shopping, and hotels in Tukwila e. Opportunity to put promotional items in VIP goodie bags. Promotional items could be discounts and coupons for activities, dining, shopping, and/or hotels in Tukwila 76 . Museum shall work with media promoting the event to ensure that 'Tukwila" is used in articles and radio broadcast about the event. For example, "Jet Blast Bash, presented by the City of Tukwila" Total Value: $15,000 12. Museum of Fright Halloween Event: For one night each year, the Museum of Flight becomes the spooky Museum of Fright The City shall be listed as the presenting sponsor for the "Museum of Fright Family Halloween Event" with the following benefits Planned events include: Fun and deaducationai flight-themed activities including storytelling, arts and crafts, simulator flights, and games. Presenting sponsor benefits: a. Acknowledgment on the Museum of Fright webpage with linked logo. Tukwila's name shall appear near the top of the webpage, with the linked logo at bottom of the page b. Minimum of five social media cross-promotion posts leading up to and during the event c. Dedicated table space during the event to provide information and giveaways about City hospitality resources d. Museum shall work with media promoting the event to ensure that "Tukwila" is used in articles and radio broadcast about the event Total Value: $5,000 13. Veteran's Day Activities: The Museum salutes the outstanding contributions of America's veterans at the annual Veterans Day Ceremony. The City of Tukwila shall be listed as the presented sponsor of Veteran's Day at the Museum of Flight Planned events include: • Performance by a local community orchestra • A color guard presentation, and guest speakers from the U.S. military • Public program featuring civilian and military guest speakers • Special family programs throughout the day. 2017 will pay special tribute to the American Fighter Aces Association • All U.S. veterans and current U.S. military personnel receive free Museum admission Presenting Sponsor Benefits: a. Logo on Museum website event page for Memorial Day b. Display City of Tukwila banner (provided by the City) in prominent location c. Six (6) passes for guests admission to the Museum Total Value: $10,000 77 14. Santa Fly-In Holiday Event: Holiday themed activities in and around the Museum welcome families. The City shall be listed as the presenting sponsor for the "Santa Fly In on December 9. Planned events include: • Santa and Mrs. Clause make a dramatic entrance aboard his deHavilland Beaver aircraft (weather dependent) • Local community orchestras provide holiday music • The Museum hosts a variety of family-fun activities Presenting Sponsor Benefits: a. Acknowledgment on the Santa Fly In webpage with linked logo. Tukwila's name shall appear near the top of the webpage, with the linked logo at the bottom b. Minimum of five social media cross-promotion posts leading up to and during the event c. Dedicated table space to provide information and giveaways about City Hospitality resources Total Value $5,000 78 Application to the City of Tukwila for Use of 2017 ��������� ~~ = --- --__ Event or Activity Narre (if applicable )�|KA �� Event Support /4rnguntof Lodging Tax Requested: |$50,000 Applicant Organization: The Museum OfFlight -� Federal Tax D Number: 91-0785826 Mailing Address: 9404 East Marginal Way South, Tukwila, WA Primary Contact Name: Jeff Bauknecht Primary Contact Phone: 206/68.7198 Check afl the service categories that appiy to this appiication: V Tourism promotiori or marketing. Operation of special event or festival designed to attract tourists. `/ Operation of a tourism-related facility owned or operated by a non-profit organization, Operation and/or capital costs of a tourism-related facility owned bya municipality nrapublic facilities district. Check which one of the foVowing appfies to your agency: V Non-Profit (Note: Attach a copy of your current non-profit corpora e registration from the Washington Secretary of State Office Public Agency For Profit Agency/Business (Washington State UBI Number: _ ) I am an authorized agent of the organization/agency applying for funding. I understand that: / am proposing a tourism-related service for 2017. If awarded, my organization intends to enter into a services contract with the City; provide iabiIity insurance for the duration ofthe contract naming the City as additional insured and in an amount determined by the City; and file for a permit for use of City property, if applicabie. My agency will be required to submit a report documentin economic irnpact results in a format determined by the City. Printed or Typed Name: Jeff Bauknecht 3/2O/17 Date: 1) Describe your tou or event. The Museum of Flight 15 one of the premier educational air and space museums in the world, with a pr 'eoted2O17attendamce of 570,000. Visitors come to the Museum for numerou!S reasons includirig meetings and conferences, individual and group education programs, research for historical and scholarly projects amd5innpiyforpersmnal enjoyment to the niany special events he'ld throughout the year such as those highIighted below. Exhibits include restored air and space artifacts from the first century of flight and a library and archives which holds the largest book, periodicals, manuals and photographic collection on the west coast of the United States. The Museum is a leader in informal science, technology, engineering & math (STEM) education programs, and is sought after as a mentor by similar organizations implementing their own programs. In 2016, the Museum impacted more than 188,000 youth and educators through these education programs. 2) If an event, list the event name, date(s), and projected overall attendance. The Museum proposes to use the funding from the City of Tukwila LTAC to support broad messaging and support of the following special events which have proven to be very popular with visitors over many years. � May: Memorial Day Weekend Activities, � August: Jet Blast Bash/Seafair Activities: This is the week the Blue Angels call the Museurn of Flight home. Daily training flights and performances draw the largest crowds of the year, � October: Museum of Fright: Our Halloween special event where aviation spirits come to life and the science and mystery of fiight are found throughout the Museum, � November: Veterari's Day Activities, and � December: "Santa Fly In": This holiday-themed special event has been a Museum member favorite for many years. Santa flies in by means of airplane or helicopter and meets the families for holiday fun and activities. In addition to the highlighted programs listed above, please find a listing of our 2016 public programs for a broad perspective of the diversity of programs we offer. 3) Is your event/activity/facility focusing on attracting overnight tourists, day tourists, or both? The Museum focuses on attracting overnight and day tourists. Our special weekend events and business conferences, as well as our irnmersive education prograrns, draw thousands of overnight clients to the region. Our annual family-friendly weekend events draw day visitors from King, Pierce, Snohomish, Kitsap & Skagit counties. Events such as the grand opening of our Aviation Pavilion and hosting of The Boeing Company's Centennial Celebration in 2016 attracted more than 100,000 visitors from around the country and world, 80 4) Describe why visitors wiU travel to Tukwila to attend your event/activity/facility. The Museum is recognized by both its peers and the general public as one of the premier aerospace museums in the world. The addition of the 140,000 square foot Aviation Pavilion (in 2016) now covers and protects 19 of our iconic aircraft, and thousands of visitors looking for relief from the sometimes unpredictable Pacific Northwest weather. The comprehensive nature of the Museum's collection is virtually unmatched within the industry, showcasing more than 150 air and space craft across all genres and time periods. In addition, the Museum ranks among the top five for meeting and event capacity in the greater Seattle region. Visitors come to the Museum for the fun and excitement that is flight. The col combined with easy access and free parking, makes the Museum one of the top picks for corporate and affinity group conferences such as military organizations and reunions. Visitors are entertained with a nonstop airshow every day at the Museum due to the many different types of aircraft flying into and out of Boeing Field! Finally, our STEM-based education programs are some of the best to be found anywhere in the country. With programs serving preK-12 as well as professional development programs for educators, some of the Museum's most frequent patrons are schools and youth organizations from around the region and teachers attending educator worishops. 5) Describe the geographic target of the visitors you hope to at raxt (locally, regionally, nationally, and/or internationally). The Museum provides an experience for almost any age, education level or cultural background. Our target audience is primarily young families with children, living in the Puget Sound region, along with out-of-state leisure and business tourists. A secondary audience, we continue to develop are the outlying areas of Eastern Washington, British Columbia and Southwest Washington and Portland, Oregon. The Museum's vision is to be the foremost theforemost educotional airandspace museum in the world. One of our most important targets are preK.12t grade youth and educators. To that end we provide more than 22 different STEM-based informal education programs at the Museum's main campus and offsite through outreach education staff. Our staff has facilitated programs throughout the Pacific Northwest and across the courtry. Over the iast four years the Museum has also continued to expand its online presence through a growing Digital Learning Department. Several i'mmersive education programs provide students across the state the opportunity to work in a mentored learning environment. Students learn through online courses and then have the opportunity travel to the Museum for culminating experiences. 6) Describe the prior success of your ity in attracting tourists The Museum enjoyed anh|storica{yearin2OlO,xve|corningrnorethan6GO.00Ovisito,samd reaching more than 188,O00pneK-l2mgrade students and educators with informal STEM education programs. In addition to one of the most comprehensive air and space craft collection in the world, the Museum houses the largest aerospace library and archives on the west coast, serving researchers and scholars. Historians, engineers, high school and college students, as well as film production teams, use this vast collection to support research, aid in design concepts and even create accurate and exciting visual images on the small and big screen. 7) If this your first time holding the event/activity/facility provide background on why you think it will be successful. Does not apply. 8) Describe the media strategy you employ to promote your event/activity/facility to attract overnight and/or day tourists? Please list any digital or print media (newsletters, e-blasts, social media, etc.) your agency uses or intends to use to promote your event/activity/facility. The Museum of Flight will continue to use local area media; radio, print and billboards, to target overnight and day tourists to our events and new attractions. During the next 24 months specific focus will be placed on the opening of the new Apollo exhibit, the centennial anniversary of the end of World War I in 2018 and the 50th anniversary of the Apollo 11 moon landing in 2019. Media specifically targeting tourists include Metro busses in King and Pierce counties and mobile advertising and rack cards inside the hotels. Social media, along with geo-fencing, will be used heavily to reach day tourists. Radio is planned for KBKS, KCMS, KIRO, KJAQ, KJR-AM, KJR-FM, KKWF, KOMO, KPLZ, KPWK, KTTH, KQMV and KZOK. The Museum also has a strong online presence. 2016 social media and website statistics shown below. Social Network Stats lnstagram 13,000 Facebook 68,000 Google+ 195,000 Twitter 15,000 Website Stats 978,000 unique users 1,300,000 visits 4,700,000 page views 9) Describe how you will promote lodging establishments, restaurants, retailers, and entertainment establishments in the City of Tukwila. The Museum promotes the businesses in the Tukwila region through placement of the Seattle Southside Regional Tourism Authority (SSRTA) Visitor Guide in our Museum lobby kiosk. We also promote SSRTA through placement of their tourism "widget" on our website in an effort to drive website traffic to the myriad lodging and other tourism businesses in the South Seattle region. Throughout the year we also look for opportunities to collaborate with SSRTA on marketing projects. 4 82 10) Is the City able to use y ur digital an .' ront edia for coflaburative marketing? Yes, the Museum is willing to collaborate with the City on cross-marketing promotions when appropriate. 1 1111 escribe how you will use the name, "Tukwila" in publications, promotions, and for your event? The Museum will look for opportunities to use the name Tukwila in identifying its location. When appropriate, and it does not conflict with the overall message, the Museum is willing to tag some of its messaging with "in Tukwila." This may include website, print, or radio. 12) Measurements and Metrics As a direct result of your proposed tourism-related service, provide an estimate of: a. Overall attendance at your proposed event/activity/facility: b. Number of people who will travel fewer than 50 miles for your event/activity c. Number of people who will travel more than 50 miles for your event/activity d. Of the people who travel more than 50 miles, the number of people who will travel from another country or state Of the people who travel more than 50 miles, the number of people who will stay overnight in Tukwila. e. f. Of the people staying overnight, the number of people who will stay in 7,000 PAID accommodations (hotel/motel/bed-breakfast) in Tukwila. g. Number of paid lodging room nights resulting from your proposed event/ activity/facility (for example: 25 paid rooms on Friday and 50 paid rooms on Saturday = 75 paid lodging room nights) Individual Program Attendance • May: • August: • October: • November: • December: 2016 2017 (Projected) Memorial Day Weekend Activities 7,598 7,800 Jet Blast Bash Activities (full week) 19,177 20,000 Museum of Fright 2,339 2,400 Veteran's Day Activities 2,250 2,500 Santa Fly In 1,505 1,600 Total 32,869 34,300 5 83 13) What methodologies did you use to calculate the estimates and what methodologies will you use to track outcomes, such as total participants, estimated visitor spending, etc.? Total numbers in the chart above are estimates calculated by combining the number of room nights known or estimated to be used by: a. Washington Aerospace Scholars summer residency program, b. Out-of-town Public Program guest speakers, c. Special events related to public programs and private events surrounding exhibit openings and the 2017 Red Barn Heritage Award, d. 2016 Hops & Props attendees, and e. An estimate of the overnight visitors from general admission. Individual program numbers come from actual admissions tracking for 2016 and projections for 2017. Although our 2016 Blue Angels weekend was still a huge success, the weather for the weekend was unusually poor and affected our overall numbers. Weather is traditionally very good for Blue Angels and we expect to bounce back this year. Veteran's Day falls on a Saturday in 2017. Along with the Saturday date, a strong focus on military related anniversaries will be taking place throughout 2017, We anticipate this combination will have a very positive effect on attendance for Memorial Day and Veteran's Day. 14) Are you applying for lodging tax funds from another community? If so, which communities and in what amounts? We have applied for funding from the City of SeaTac and been approved for $60,000 for 2017 and 2018. 15) Are you applying funding from Seattle Southside Regional Tourism Authority (SSRTA)? If so, in what amount? We are in discussion with SSRTA but have not submitted a funding application yet. 16) What is the overall budget for your event/activity/facility? What percent of the budget are you requesting from the City of Tukwila? The overall 2017 operations budget for the Museum of Flight is $20,358,676. The 2017 Museum marketing budget is $1,014,350. The requested $50,000 represents 5% of the marketing budget. 17) What will you cut from your proposal or do differently if full funding for your request is not available or recommended? Marketing efforts and event budgets would simply be scaled back to meet available revenue. Updated 3/20/17 84 6 THE MUSEUM OF FLIGHT Corporate Engagement Menu 2017 Companies and cotporations are vital partners in achieving the Museum's vision: to be the foremost educational air and space museum in the world. We are interested in partnering with companies that share our vision and values. Together we can serve and inspire the greater Seattle community and address pressing local and national issues, such as the need to ignite a passion for Science, Technology, Engineering, and Math (STEM) education in learners of all ages. Thank you for your consideration. We look forward to answering your questions and to working with you personally on a customized proposal that serves the unique goals of your company. We aim to exceed your expectations at every step--especially when it comes to delivery. Fast facts: • The Museum of Flight is the largest private air and space museum m the world and a Smithsonian Institution affiliate • In 2016, we received 668,000+ visitors from around the globe • We inspired 188,000+ youth and educators regionally and internationally, with immersive, engaging STEM programs delivered on-site and remotely Our community is large and loyal; we have more than 70,064 likes and 157,147 visits on Facebook., and 14,600 followers on Twitter MUSEUM CONTACT: Mary Batterson, Corporate Partnerships Officer Direct Dial: 206-764-5879 Fma P,.!, 13 ttst vs ts t's 1 11111111111111111(lilllililil(11111111 Students enjoy a mission in the Challenger Learning Center's immersive environment Year-Round Engagement Naming Opportunities Many naming opportunities are available at The Museum of Flight and range from named programs to named rooms and buildings. Please contact us directly for more information about current options available. Weekend Family Workshops - $25,000; annual sponsorship Every weekend of the year, thousands of families, join us onsite at the Museum for Weekend Family Workshops. Workshops are geared toward children ages 3-7 and begin with a short lesson on a theme that concludes with a fun hands-on craft activity for kids to take home. Exhibits and Special Exhibitions - Presenting Sponsorships range from $10,000-100,000+ Help us tell a story that resonates with your company or customers! Sponsor a special exhibition past examples include Style in the Aisle, Spirit of Flight .Photography Exhibition, and In Search fA.melia Earhart. Special exhibits coming m 2017 include an updated Apollo Exhibit set to open in May of 2017, The. Spirit of Flight juried photography exhibit set to open in June and WWI.7 The .Art of War set to open in September. Museum of Flight Movie Series - $10,000 annually Put your name on the big screen! Reach up to 300 Museum visitors per showing with a special, message slide on the screen (no video, please) before each movie showing. Sponsors also receive logo recognition on 3D glasses provided. Movies include Journey to Space in 3D, Space Next and Living in the Age ofAirplanes. Member Movie Nights - $1,000 per Showing Put your name on the big screen! Reach approximately 60-80 Museum Members per showing with branding on the big screen in the William M. Allen Theater. Past titles have included The Rocketeer, Up, and Apollo 13. Space and aviation themed snacks are served. A great opportunity for co-branded giveaway items members wiil love to take home! Coffee with the Curator - $500 per Session or $5,000 for Presenter of the Full Series Members get a sneak peek behind the scenes at this monthly program featuring presentations from the members of the Museum's curatorial team. Past sessions have included presentations on the Museum's 3.8 million historic photographs, new artifacts in the collection and more. Free First Thursdays - Unavailable; currently sponsored through 2017 Once a month, the Museum stays open late — and admission is free. Enjoy the Museum's T.A. Wilson Great Gallery, William E. Boeing Red Barn, J. Elroy McCaw Personal Courage Wing and more from 5 to 9 p.m. InFlight InSight - $500 per Session or $5,000 for Presenter of the Full Series "r his is a new monthly series inspired by aviation insiders about air travel. Planned topics include Pilots and Paws, Inside the Iditarod and For Future Generations, The History of the Museum of Flight. A great opportunity for branded giveaway items. 86 Santa Fly-in - Presenting Sponsor $5,000; lower levels available Forget Santa at the mall... try Santa at the Museum! Santa makes a dramatic entrance aboard his deHavilland Beaver aircraft to greet families and hear Christmas wishes during this annual holiday celebration. Local community orchestras provide holiday music and the Museum hosts a variety of fun activities. For video of this event, click ,1 :1:i?,„:. Hops and Props - Presenting Sponsor $7,500; lower levels available Seattle loves its beer! Join more than 2,500 attendees and 75 breweries at the Northwest's premier aviation-themed beer tasting event. Celebrate craft brews from across the region and world—all in support of The Museum of Flight. This event typically sells out within one week. Hops and Props 2017 will take place on Saturday, February 25th, Women Fly! - Presenting Sponsor $5,000; lower levels available Girls rock at The Museum of Flight's annual Women Fly! special event for young women in middle and high school who are interested in aviation and aerospace careers. Girls are invited to participate in a day of motivational and career-oriented activities and to meet and learn from exceptional women working in these fields. Women Fly! 2017 will take place on March 23'd and 24th. Seasonal Special Events Spring and Summer Events, Spirit of Flight Photography Competition Presenting Sponsor $5,000 Photographers from around the globe are encouraged to submit their best work as they capture the mystery and wonder that is flight. Winning images are displayed in an exhibit in the Museum's Great Gallery. Great opportunity for the sponsor to offer an item to be included in the prize package! Memorial Day Weekend - Presenting Sponsor $10,000; lower levels available The Museum honors those who have given their lives in service to their country with our annual Memorial Day ceremony. The ceremony includes a performance of patriotic music by a local community orchestra, color guard presentation, and guest speakers from the U.S. military and local government. In addition to the ceremony, the Museum hosts special family programs for all U.S. veterans and current U.S. military personnel, who receive free admission. Father's Day - Presenting Sponsor $5,000; lower levels available Fathers receive free admission to the Museum during this annual event. The Museum provides fun, family-friendly activities, which have included gallery tours, book signings, LEGOTM building activities, paper airplane building and flying workshops, and the "Flying Gizmos" show. A Presenting Sponsor is sought for this annual event. jet Bi t Bash - Presenting Sponsor $15,000; lower levels available Quench your need for speed! As part of the annual Seafair festivities in the Puget Sound region, The Museum of Flight is the host and home of the world-renowned Blue Angels, U.S. Navy flight team. Visitors are able to view jets up close and activities include the team's precise pre-flight walk-downs, thrilling formation takeoffs and the chance to see some of the Navy's finest pilots as they return from their practice sessions and show performances. For a video of the Angels taking off, click Fall and Winter Events Museum of Fright Family Halloween Event - Presenting Sponsor $5,000 For one night each year, the Museum of Flight becomes the spooky Museum of Fright! This annual event provides area families fun and deaducational flight-themed activities including storytelling, arts and crafts, simulator flights, and games. Hundreds of local families with young children flock to the Museum and the event is free to youth in costume. Veterans Day at the Museum - Presenting Sponsor $10,000; lower levels available The Museum salutes the outstanding contributions of America's veterans at the annual Veterans Day Ceremony. This patriotic ceremony includes a performance of music by a local community orchestra, a color guard presentation, and guest speakers from the U.S. military. In addition to the ceremony, the Museum hosts special family programs throughout the day. 2017 will pay special tribute to the American Fighter Aces Association. All U.S. veterans and current U.S. military personnel receive free Museum admission. 2016 Museum of Flight Program Sample List PROGRAM TITLE/CATEGORY January - 2016 First Thursda - Conversations "Eleven" - documentar film OSIRIS Rex sk •e chat Boein Centennial 1910s Birth of Boein. DATE Jan 23-24 Astronaut Remembrance - exhibits/dis la &video February First Thursda - Seattle Chinese Chorus Black Histor Month Iresentatjon PSEC En ineerin Fair & Po sicle Brid e Contest Educator Evenin. NW Scale Modelers Show Boein Centennial Focus Talk 1920s Boein Model 40 Presentation Win as of Rescue e eu 13: Woman in S ace Pro. ram Ho .s and P o s March Boe'n 727 #1 fina final ht and arrival rowjn, U. Boein oein. Centennial Focus Talk i930s is oric character research Ex .o dis la s, lectures & films in. Don to Rio oarin Vom pr SUBJECT or PRESENTER Goo e En neers director Geor. Retales Osiris Rex Satefl,te Red n, B ike Lave Presentation Ron Hobbs/Ton Gondola ane Feb 4 Feb 6-7 Feb 13 and 14 Feb 13 Feb. 13 Mar 26 ensor Da "Virtuaj Rea I " ntennial of Coast Guard Aviation st Thursda -Ci a e Da AF Ele ric Air len e Friends, Li Ni ttle Friends - AF AA 'ane h "First an in S ac " ce Curtiss Ta lor y Jel Rocke Musical 'erformance Ste'hanje Wilson, astronau Worksho.s and contest Educator orksho Exhibi t s and worksho s Model 40, Model 80 Addison Pemberton Yahudo Nate Cind Smith Phili Tartafone Public event- microbrew sam lin First 727 final fli ht from Paine Field Rebecca Wallick Model 247D, P-26, B-17 Author Sand McCormack Dis la s and lectures Fred Astaire film So eon Yi; The first Korean astronaut Exhibit & educational activities Helico ters Dol hin/Ja hawk Monitorin from S.ace; Dr. Bauman Presentation & lecture B-29, Stearman Ka det John Fredrickson Fi hter Aces anel Adit a Sood, Producer of "the Martian" British Stearman 'ilot sentatjon and worksho,s en A e of Model Rocke in. Centennial Talks l950s Win .s and Jet Airliners ed Forces Da Tican Heroes Airsho ive and Ma 14-15 Lee Peister/NAR volunteers Lee and Bett Piester, Bill Stine 707, B-47, B-52 w het co e Be ond" Exhibit Grand 0 enin an Astronaut orial Da 'ro.rarn Thursd science Naturalization Ceremon Helico ter dis la in arkin lot Gran o enin of Centennial Exhibit Astronaut Tom Jones Boein. Band & ceremon eattie MS Science Fair 0 era Middle School Science Fair Seattle O. era discussion 2016 Museum of Fight Progf m Sample List A B-17 Aluminum Overca n Centennial Talks 1960s olution of n-flu'ht Aviation Food i S e Da w S ace conference, mini talks and lion Grand 0 en n ijation Pavi 3teroid Awareness Da ily craft ive strea June 18, 21-23 Jun 25-26 EAA B-17 on site Boein 727, 737, 747 Aviation Food Historian - Richard Foss Fire De t. trucks and demos Panel aresentatiofl; moderator Geoff Nunn Grand o enin • of new Aviation Pavilion din Fla s P o am st Thursda Av Pav at Ni .ht ond Live! 00th Anniv. CelebratlOfl and F Iew Horizons Pluto rnissiOfl ,fii.ht Lnsiaht ugust ir bove and Be oein :irst Thursda Jul 30 Public fli hts Jul 2-4 Histor of the 27 American fla s Fli ht 'acket ni ht/DFC sto elfin Navid Barat : Wild WANDER Pro'ect Founder's Da Weekend Ton Gondola: One Year Later Martin Ramirez, Zoo: Snakes on a Plane - Aviation Pavilion at rf ht 3ea air: 70 h AnniVersar of he Blue An above and Be ond Live! Infli.ht nsi'ht Sep ember First Thursda Pre screenin Combat He Former Blue An el "Boss" Bill Newman Blue An els demonstration fli hts Alfred McEwen U of AZ, HiRise on MRO Seattle Fl Do erform. 3)/meet & ,reet How to use a telesco e/view sun safe Premier of movie "Sull Lecture and book si nin Se t. 24 Smithsonian Free da Fl in it Forward free fli hts for middle schO0 uirS October First Thursda - Astronom nia ht conversations PNW Air & S ace Museum conference Astronau t Mike Massimino Star Wars Reads Da S aceshi -the ed activities How to Make a S aceshi Astrobiolo mini-talks Oct 6 Free admission Free fli hts - Amelia's Aer Club Oct 7-8 Oct 22 Oct 22 Exhibits and worksho s Business conference lecture/book si nin /Shuttle tours Readin sto 'S around the Museum New S aceShi One exhibit Author JuUan Guthrie pane sresefltatiofl Max Showater Fi,hterAces IithO,rah event Halloween themed activitieS November First Thursda - S acefest hands-on S acefest teacher worksho NW Scale Modelers mini show Nat. Historical Miniature Gamin • Societ Veteran's Da Nov 3 Nov 11 General activitieS throw tbroUahOUt MuseUm S,ace themed exhibit resentations Science ournalism Exhibits and orksho s Exhibits and worksho s Repo' nition ceremon WorkshOls and ne workin Exhibits and worksho s December First Thursda - LEAF STEM challen e Dec 1 AIAA outreach Ga herin of Avi ation Authors Holida themed activities City of Tukwila yor's Office - David Cline, City Administrator March, 2017 Lodging Tax Applications All Ekberg, Mayor Seattle Southside Regional Tourism Authority General Operations $270,000 (2017) $202,500 (2018) Tukwila City Hall • 6200 Southcenter Boulevard • Tukwila, WA 98x'8 206- 433 -1800 • Website: Tukwilc WA.gov 91 92 City of Tukwila Allan Ekberg, Mayor Mayor's Office - David Cline, City Administrator Staff Memorandum Lodging Tax Advisory Committee Funding Request Name of Applicant: Seattle Southside Regional Tourism Authority (SSRTA) Address: 3100 S. 176th Street; Seattle, WA 98188 Total Funds Requested: $270,000 for 2017 and $202,500 for 2018 for general operations. About the Applicant: SSRTA, a public development authority, formed by the City of Tukwila is a destination marketing organization provided tourism marketing for the cities of SeaTac, Tukwila, and Des Moines under the "Seattle Southside" brand. In the past destination marketing services were provided by Seattle Southside Visitor Services (SSVS), which was administrated by the City of Tukwila. On January 1, 2016 services provided by SSVS transitioned to SSRTA. Funds Previously Awarded: In 2016, as outlined in the TPA Interlocal Agreement, the City provided $337,500 to SSRTA. Funding Request Narrative: SSRTA is requesting City lodging tax funds for general operations to be used to to fund general marketing, sales, and business services. Funds will be used to support a variety of activities, including sales and FAM tours and social media promotions. The proposed scope of services is identical to the scope of services for 2016, with the exception that the scope of services does not include the operation of the Westfield Visitor Information Center (VIC). SSRTA is requesting additional funds, under a separate application, for operation of the Westfield VIC. SSRTA has requested two years of funding. The amounts are consistent with the TPA Interlocal Agreement. Staff Comments: SSRTA helps the city in its goal of creating a strong and diverse economy. SSRTA assists Tukwila hotels in generating sales leads, booking meetings and conventions, and booking room nights. Of three cities that makes up Seattle Southside, Tukwila has the greatest estimated visitor spending, even though we only account for 27% of the total lodging rooms in Seattle Southside. When SSRTA books hotel rooms and bring group to the region, even when Tukwila City Hall . 6200 Southcenter Boulevard Tukwila, WA 98188 • 206-433-1800 • Website: TukwilaWA.gov 93 SSRTA, Application #1 March, 2017 Page 2 the rooms are in, the cities of SeaTac or Des Moines, Tukwila still benefits because visitors come to the Southcenter are to dine, shop, and for entertainment. A collaborative regional approach, offered by SSRTA, is highly beneficial to the City. SSRTA is providing an invaluable service, which in the past had been provided by SSVS. SSRTA helps market the area to potential tourist helping to drive tourist customers to area businesses. SSRTA's mission supports the City's overall economic development efforts to strengthen the City's economy. 94 City of Tukwila Staff Recommendation to LTAC: Approval Notes: Should LTAC and the City Council approve the request, a final scope of work, consistent with the approved application, will be finalized by the City and the applicant. Additionally, the applicant will need to enter into a services contract with the City. Both the scope of work and contract need to be reviewed by the City Attorney. Because this contract will be over $40,000 the City Council will need to authorize the Mayor to execute the agreement. Phone: 206-433-1800 • Email: Mayor@TukwUaWA.gov • Website: TukwilaWA.gov Exhibit "B" 3017 Proposed Scope of Services l„ Maintain a destination marketing website and tou-free phone number to attract inquiries from leisure and business travelers and meeting planners primarily outside a 50-nni|e radius. The wetoite will include information and business listings for tourism related businesses located in Tukwila that hold a Tukwila business license (list of licenses to be provided by City staff) including those businesses that do not pay lodging tax or TPA assessments; business listings are tmbe provided by the City. Z. Produce and distribute a Destination Guide that includes information and business listings for tourism related busnesses that hold aTukwHa business license (list of licenses tn be provided by City staff) including those businesses that do not pay lodging tax or TPA assessments„ 3 Provide meeting planning assistance to planners looking host events in the Tukwila area; List all meeting resources in guide and distribute to potential clients. 4 Work with tourism related business to promote the area as a meeting and event friendly destnation at trade shows and chent rneetngs. 5 Produce and distribute aDining Guide on a noessthan every other year basis that nc!udes information and businesses listings for area full service restaurants that includes those located in Tukwila, Organize fanniharizatiom(FAM) tours that highlight cal tourism related' businesses toother industry affiliates, planners and media. 7 include a reciprocal link to the City on Seattle Southside„com in the "About Us" section under 'Our Cities". 8; Seattle Southside RTAvviU use its social media platforms such as Facebook, Twitter, bkog posts, press releases, and e-news|cttemas vehicles to promote the City's relevant tourism activities, events and festvaIs and tounsm businesses happenings. 9 Support the City's efforts to attract visitors to local events by acting as a sourcing partner tc secure vendors as weri as socal media and PR support. 10. Produce an Annual Report and present report to the City Lodging Tax Advisory Committee, City Counci, or other meetings, if requested by the City Report will incude a summary of the annLIa marketing initiatives implemented, measured performance outcomes and R0. APP flc t 0 1 to the City of Twcwiia for Use of 2017 --+ Event or Activity Name (if applicable): Amount of Lodging Tax Requested. Applicant Organization: _ Federal Tax ID Number: Mailing Address: Primary Contact Name: Primary Contact Phone: Primary Contact Email Address: General Operations $270,0-00 for 2017, S202,500 for 2018 Seattle Southside Regional Tourism Authority 47-3031480 3100 5 176th , STE 200 wol nci 2018 Lodging Tax Ft Ids Katherine Kertzman Main # 206-575-2489 Check all the service categories that apply to this application: Tourism promotion or marketing, Operation of a special event or festival designed to attract tourists. Operation of a tourism-related facility owned or operated by a non-profit organization. Operation and/or capital costs of a tourism- elated facility owned by a municipality or a public facilities district Check which one of the following applies to your agency: Non-Profit (Note: Attach a copy of your current non-profit corporate registration from the Washington Secretary of State Office) Public Agency For Profit Agency/Business (Washington State UBI Number: I am an authorized agent of the organization/agency applying for funding, understand that: I am proposing a tourism-related service for 2017 and 2018. If awarded, my organization intends to enter into a services contract with the City; provide liability insurance for the duration of the contract naming the City as additional insured and in an amount determined by the City; and file for a permit for use of City property, if applicable. My agency will be required to submit a report documenting economic impact results in a format determined by the City. Signature: Katherine Kertzman Printed or Typed Name: 96 3/10/17 Date 1) Describe your tourism-related activity or event. Seattle Southside Regional Tourism Authority (RTA) is the official regional destiounitm marketing organization (DMO) for the cities of SeaTac„ Tukwila and Des Moines. Seattle Southside RTA promotes the combined conmumities as a destination brawled -Seattle Southside" to create. increased economic impact through marketing the destination's numerous travel and tourism businesses, Seattle Southside RTA is highly regarded as an effective organization and valued within our conununities, region and state. Vision Statement: To position Seattle Southside as a destination of choice practiad travelers to Seattle while enhancing the image and economic strength of the region, Mission Statement A.s a brand-driven and entrepreneurial destination marketing (..trgartizatitili Seattle Southside RTA provides advocacy and innovative services to competitively market the destination.. This /,ncIion helps create jobs,. grow faX revenue s,. and improve quality of life. firr ()lir businesses and residents, See Attachment A for Scope of Se ices. 2) If an event, list the event name,, date(s), and projected overall attendance. Not Applicable 3) Is your event/activity/facility focusing on attracting overnight tourists, day tourists, or both? The RTA 's primary locus is attracting overnight tourists who stay overnight in paid tic( ommodations, eat in local re„staurants, shop within area retailers, visit nearby attractions, etc. these travels have the highest visitor ,cpend per trip ,f.fetterating the ,greatest econorna impar and return an inves(ment. 4) Describe why visitors will travel to Tukwila to attend your event/activity/facility. Travelers can do more when visiting Tukwila because of its central location: access to transportation Mchtdirtg shuttles,. rental cars, and tours: uffindability: unique attractions: plentifid shopping and dining choices that stretch rime, numey and omortunitiesliather„ rcuJu and online advertising drive business. to Seattle Southside's website, toll-free telephone line and Visitor Centers foi more illfinynation about Tukwila una-ism related-basinessev. Positive press geneatted b' the Seattle .Southside RTA eiu visitors to travel to the area to evperience everything thev've read about 97 The R1,,\ prodli;e.) a variety delrination guides devigtted to he toed by riSil(ireS or locals (MI inclu(ling complete detail.) (elotins4 to oceomillodatirms reqouraws, tron)f)oriation, actirnies. ancl mops vieer toort)t) to 1 tikwilo 1211.)ine,sve) 5) Describe the geographic target of the visitors you hope t attract (locally, regionally, nationally, and/or internationally). The primary, raeiitts IvIto Attn. row RT1, 1)(11110(inig re;ional, witional and international traveler ntside o+erni,k;h in pool (l altlupigh local residents o/. ' receive henetir (it l)1(1 iHP 1101 ('rte service,porkled k/R1101* (iu r Sfmtln enter social me(lio o1lverti.sin,c4 s /1611 (ltirrt'llisi11,i; (1 WC 11 ,tc, illed111 ('Il1ret(111 efi)rts generoti,N posiiive pi et% Chola du 6) bescribe the prior success of your event/activity/ acility in attracting tourists. 2016 Seattle Southside „We e 1,i'ebsire Conversions: 478,270 tutuphy iviO resulting in 162 6/2 rev,rut )11, k S976 UleHwe porn wend' = $1587091_312 estimoted /ire4 r Tend Group a1ev 11,781 room nights A .3412 per thiv= .S4,111,886 estimated 1/lcd 1 wentl /;/aile Riders: r deiv. S 17-2 cnizge cpc/1111) = S4,35.1664 e)timil/ direct „wend 1./C 1alk in n otel Reservations: 281 room Hight v 8-112 per 15,772 c vrr direct 9,459 $167,300,093 Total Estittiated Direct Visited Sperin. S.4,168,850 Budget = $1 to 40.13 RO! pea/1 Ru; ai tp 2016p 1l2R SIwu0 hfl 4 Ane,q1c pcni e hn $2,5 or Tent 1 d)an %‘ure not included in the fe.7sult!...,[ 7) if this your first time holding the eventfactivity/facility provide background on why you think it will be successfui. p//h( oble ')eatile SO/1/l ie 410 /2/ 111/111/11)11 ha beeii 1/1 ci n e e7 1 lN (Hi /Mei 11(1110iitill) '( 14C1111i; oroni;ofion harm; 1.c1 ei0d ninne)ow ,uto 7t14 1; eocor (IN 98 8) Describe the media strategy you employ to promote your event/activity/facility to attract overnight and/or day tourists? Please list any digital or print media (newsletters, e-blasts, social media, etc.) your agency uses or intends to use to promote your event/activity/facility. Please see 2016-2021 Strategic' Plan 9) Describe how you will promote lodging establishments, restaurants, retailers, and entertainment establishments in the City of Tukwila. Website, printed nutterials, advertisON, & social media, sates outreceih, etc. 10) Is the City able to use your digital and print media for collaborative marketing? Yes. we are very interested in lea, ning more about the City 'S collaborative marketing opportunities 11) Describe how you will use the name Tukwila" in publications, promotions and for your event? Tukwila is used throughout Seattle Southside's nuirketing materials. Al! Seattle Southside advertising utilizes a logo that identifies Tukwila b' 'tattle. The Dining Guide identifies and lists all jall-service Tickwila restaurants and their addresses. the Travel Planner lists all Tukwila hotels and their addresses. We prodiwe a regional map that identifies Tukwila. Our website identifies Tukwila on all businesses with. that address and features Tinniness attrations, retail lodging properties and more all located in Tukwila. 12) Measurements and Metrics The .R1A is expected to exceed last year outcontes Bel ot n is based on 20.' 6. As a direct result of your proposed tourism-related service, provide an estimate of: a. Overall attendance at your proposed event/activity/facility? 478,270 website, 6203 meeting delegates, 6,066 VC inquiries, 19,905 mailers, 25,312 shuttle riders. These numbers do riot include the advertising exposure! b. Number of people who will travel fewer than 50 miles for your event/activity? Dean Runyan <5% of A 535,756 encounters (unique web visits, phone calls, walk- ins, group attendees 26,788 c. Number of people who will travel more than 50 miles for your 508,968 event/activity? Dean Runyan > 95% of A 4 99 d. Of the people who travel more than 50 miles, the number of people 254,484 who will travel from another country or state? (50% based on Google Analytics) e. Of the people who travel more than 50 miles, the number of people who will stay overnight in Tukwila. (*RTA does not track Family & Friends" overnight stays based on distance. 85% from DR) 85% of Cx27% 116,808* Of the people staying overnight, the number of people who will stay in 99,040* PAID accommodations (hotel/motel/bed-breakfast) in Tukwila. (174,674 tracked actual room nights' x 2.1 party size from H2R Conversion Study & RTA ROI) x 27% g. Number of paid lodging room nights resulting from your proposed event/ activity/facility (for example: 25 paid rooms on Friday and 50 paid rooms on Saturday = 75 paid lodging room nights) (Seattle Southside Region H2R Conversion Study & RTA ROI) 174,674 Calculations assumed 70% room nights go to SeaTac, 27% to Tukwila, and 3% to Des Moines based on the percentage of available rooms in the Seattle Southside TPA per City. *Seattle Southside Tourism Promo ion Aro_ Pe • e who travel more than 50 miles and stay overnight *432,623 People who stay overnight in PAID accom odations *366,815 What ethodoiogies did you use to calculate the esti ates and what methodologies will you se to track outcomes, such as total particip nts, estimated visitor spending, etc? A variety of methodologies are used to track outcomes based on the desired metric i.e.: Website analytics, conversion studies, direct visitor counts, and group sales leads, booked and actualized etc. Average estimated visitor spend per category of visilor, including day, all overnights and hotel/motel overnights and total spending at the destination were derived from the Dean Runyan Associates Seattle Southside Travel .bnpacts, 2003-2016p research report. Additionally, two conversion studies were conducted by 112R research to quantify Seattle Southside 's inquiry conversion rate, determine how much money converted travelers spent in the area; and, quantify the average spend by each shuttle rider to Westfield Southcenter from SeaTac hotels. 100 13) What methodologies did you use to calculate the estimates and what methodologies will you use to track outcomes, such as total participants, estimated visitor spending, etc.? South S'enithsnh th es C' parrs mein( s obtained 'tom Gootfle Anahrk s, H2R Resew( h (onier,,nw snail( N atul 1 )f'W/1 R/M1M1 RepOrt% ir adddfliPfl t ihe (nista/ data ollected from bookint;\ OM/ J 00/ fr¢1111( trar4ed throtigh the 10 ,1 ba,,ed on miernational standards ON ulentniedb\ the Destonation MarAerint s.so( union internnio waif (1)44A! 14) Are you applying for lodging tax funds from another community? If so, which communities and in what amounts? City of Scala( Council approved $715,000 of their estimated $1.5M lodging taxes ('it x of Des Moines Council approved 100% f lodging taxes estimated to be $80,000 15) Are you applying funding from Seattle Southside Regional Tourism Authority (RTA)? if so, in what amount? Not Applicable 16) What is the overall budget for your event/activity/facility? What percent of the budget are you requesting from the City of Tukwila? lhe 2017 RTA budgeted revenues include projected IPA Special Assessments of $3.5114; Sea !U( and Des Moines Council approved lodging to revenues of $795,000 fur a subtotal of" $4,295.000 plus the amount Tukwila Comic il approves in lodging tax support. The RTA approved $5.5M in budgeted expenditures for 2017. The RTA will be expending (one time only) a portion of reserve land to launch ihe new ad campaign, webs.ite, and collateral materials, etc. this $270,000 eqmites to 4.9% of the total budget in 2017, $202,500 equates to 4.5'4 (,4 the projected 2018 budget determineii Vi The 2( 7he approved 2017 Seattle Southside RT,4 budget is Attachment A. 771e lodging taxes requested will he used 'Or activities listed in Attachment B. lidge t(1s not yet been 17) What will you cut from your proposal or do differently if full funding for your request is not available or recommended? At a minimum, the WA woidd consider cutting ,vervices and perhaps charging t- hot diers within Tukwila to receive awl participate in the VIA tourism promotion activities,. 6 101 ii ; it Seattle Scuthside Regional Tourism Authority (RiA) Prcposed Budge; For the Fiscal Year Ending December at 2017 2017 Annual Budget Revenues: 345 -60 -00 TPA Special Assessments $ 3,574,356 337 -00 -01 LTC-Tukwila 337, 500 337 -00 -02 LTC - SeaTac 715,000 337 -00 -03 LTC -Des Moines 60,000 361 -40 -00 Other Interest on TPA SA 2,000 369 -91 -00 Other Revenue - Commissions 10,000 Total Revenues 4,598,856 E, €per.ses. Salaries (10) & Benefits (20) Supplies (30) Small Equipment (35) Professional Services /Ads /Promotions (41) Communications /Postage (42) Travel (43) Operating Leases (45) Insurance (46) Maintenance (48) Miscellaneous (49) Total Operating Expenses Capital Equipment (64) Total Operating & Capital Expenses Economic Downturn /Recession Reserve' Total Expense Budget Change in Net Position Budgeted Beginning Net Position Budgeted Ending Net Pcsition2 1,598,000 37,000 20,000 2,861,900 81,000 115,000 110,000 15,000 15,000 641,500 5,494,400 30,000 5,524,400 393,179 5,9/7,579 (1,218,723) 2,783,845 1,565,122 totes: ''Resolution No. 2016 -036 to be spent as necessary during an economic downturn or recession (11% of 2017 TPA Special Assessment Revenues): $393,179 `Resolution No. 2016 -036 Contingency Reserve to be budgeted based on a minimum of two month's of operating expenses for 2017: $915,916 2017 Budgeted Ending Net Position $1,565,122 Less: Two Months Operating Reserve for 2017 (915,916) iiVlinirnum Contingency Reserve exceeded by: $649,205 No. of Months Over rvlinimum Contingency Reserve 1.42 27 of 28 102 Exhibit A Se tie Southside Regional owisni Authority (RTA) Proposed Budget For the Fiscal Year Ending December 31, 2017 All Special Assessment revenues collected for the Seattle Southside RTA shall only be used for the following purposes: (a) The general promotion of tourism within the Seattle Southside Tourism Promotion Area (TPA} as specified in the business plan of the Seattle Southside RTA; (b) The marketing of convention and trade shows that benefit local tourism and the lodging businesses in the Seattle Southside TPA; (c) The marketing of the Seattle Southside TPA region to the travel industry in order to benefit local tourism and the lodging businesses in the Seattle Southside TPA; (d) The marketing of the Seattle Southside TPA region to recruit sporting events in order to promote local tourism and to benefit the lodging businesses and tourism industry within the Seattle Southside TPA; and (e) Direct administration, operation, formation, and start -up costs associated with the Seattle Southside TPA and the ongoing management and maintenance of the Seattle Southside TPA program, including but not limited to staff costs, public notice advertising, legal costs, accounting and auditing (including audits of the Parties and the RTA as they relate to the RTA Agreements), as approved by the RTA Board of Directors, provided no funds will be used for costs not directly related to the operation of the Seattle Southside TPA, the TPA Agreement, or the RTA. Seattle Southside Regional Tourism Authority Resolution #2016 -039 Approving 2017 Budget. 28 of 28 103 RESOLUTION 2016 -039 A RESOLUTION OF THE BOARD OF DIRECTORS OF THE SEATTLE SOUTHSIDE REGIONAL TOURISM AUTHORITY APPROVING THE 2017 BUDGET. WHEREAS, the Seattle Southside Regional Tourism Authority (the "RTA "), is a public development authority chartered by the City of SeaTac, Washington, for the purpose of providing tourism promotion services; and WHEREAS. the Board of Directors of the Seattle Southside RTA (the "Board ") now desires to approve the budget for 2017 as described herein; NOW, THEREFORE. BE IT RESOLVED BY THE BOARD OF DIRECTORS OF THE SEATTLE SOUTHSIDE REGIONAL TOURISM AUTHORITY: Section 1. Approval. The Board hereby approves and adopts the 20I7 Budget, in the total amount of $5,917,579. A summary budget by fund for 2017 is attached hereto as Exhibit A and is incorporated herein by reference. Section 2. Further Authority: Prior Acts. All Seattle Southside RTA officials, their agents, and representatives are hereby authorized and directed to undertake all action necessary or desirable from time to time to carry out the terms of_ and complete the transactions contemplated by, this resolution. All acts taken pursuant to the authority of this resolution but prior to its effective date are hereby ratified and confirmed. Section 3. Effective Date. This resolution shall take effect immediately upon its passage and approval. Passed October 13, 2016 VP- 1\ o • `333"' J G��fISI -f� 104 1 Chair, Board of Directors Seattle Southside Regional Tourism Authority Resolution No. 2016-039 201 7 Budget Approval 4N11 t L 4 City of Tukwila Allan Ekberg, Mayor Mayor's Office - David Cline, City Administrator March, 2017 Lodging Tax Applications Starfire Sports $42,000 Tukwila City Hall • 6200 Southcenter Boulevard • Tukwila, WA 98188 • 206-433-1800 • Website: TukwilaWA.gov 105 106 City of Tukwila Mayor's Office - David Cline, City Administrator Staff Memorandum Lodging Tax Advisory Committee Funding Request Name of Applicant: Starfire Sports Address: 14800 Starfire Way, Tukwila, WA 98188 Total Funds Requested: $42,000 AUan Ekberg, Mayor About the Applicant: Starfire Sports, a non-profit entity, has grown into one of the premier soccer complexes in the United States. Over 1.3 million people visit the complex annually to take part in soccer tournaments; play in indoor and outdoor soccer leagues; to engage in sport specific training, soccer viewing, and attending professional soccer matches. Starfire is also the training home of the Seattle Sounders FC, which play in the Western Conference of Major League Soccer. Opening in 2003, Starfire Sports complex has 12 outdoor fields and two indoor fields. The complex is located at Fort Dent Park, which is owned by the City of Tukwila. Also located at the Park is a small children's play area and regional trail system. The City has maintenance reasonability for the play area, trails, and parking area. Starfire Sports regularly hosts multiday, weekend soccer tournaments, which brings in soccer teams from throughout North America. Teams stay in hotels throughout the Seattle Southside region, with a 70/30 split between Tukwila and SeaTac hotels. Players and their families can also be seen throughout Tukwila, at Westfield Southcenter, the Family Fun Center, and area restaurants. Besides soccer, Starfire Sports has been used to host a variety of other sports and activities, including rugby, lacrosse, and quidditch. Funds Previously Awarded: Last year Starfire Sports received $25,000 in lodging tax funds from the City. Tukwila City Hall • 6200 Southcenter Boulevard • Tukwila, WA 98188 • 206-433-18 • Website: TukwilaWA.gov 107 Starfire Sports March, 2017 Page 2 Funding Request Narrative: Starfire Sports is requesting 2017 lodging tax funds to assist in the promotion and facilitation of leagues, events, and tournaments. The goal is to attract visitors to create 10,000 hotel room nights and bring 1.3 million annual visitors (not unique) to the complex and Tukwila. Starfire will promote its events through email and online marketing, with regional soccer organizations and social media. In addition to the scope of services from last year, the following will also be included: Allow the City to have free meeting space for events and activities; Promote activities and events occurring in the City, both by the City itself and third parties. The City will be a sponsor for all Starfire tournaments. Staff Comments: After Westfield Southcenter, Starfire Sports is the largest draw of visitors in the City and perhaps the largest draw of overnight guests in the City. Additionally, the tournaments and leagues at Starfire bring in people throughout the Puget Sound region on day visits to the City. Participants at tournaments and leagues at Starfire can easily be identified, while at restaurants and retailers throughout the City. National demographic data indicates that while most soccer participants are under the age of 18. While most participants might be kids, the sport reaches well beyond the kids, with parents being spectators, referees, coaches and/or administrators. These parents tend to be influential, educated, and technically savvy. Over half of households with youth soccer parents in them have a household income about $75,000, with 35% of household having an income above $100,000. Starfire brings these high income households the City everyday with their soccer tournaments and leagues. One of the goals of staff is to work with Starfire to identify ways to encourage visitors of Starfire to come back to the City, even when they are not visiting for a soccer related activity. Since its opening in 2013, Starfire has also help created positive branding for the "Tukwila" name. Starfire and its tenants, including Seattle Sounders FC, identify their physical location as being "Tukwila," Each visitor who comes to the facility leaves with a positive experience in Tukwila. Starfire Sports has also helped the City with event production, including the Seattle Sounders FC MLS Cup send off. City of Tukwila Staff Recommendation to LTAC: Approval. Phone: 206-433-1800 • Email: Mayor@TukwilaWA.gov • Website: TukwilaWA.gov 108 DRAFT Exhibit "A" Starfire 2017 Scope of Services General: Contractor shall organize, promote and facilitate tournaments, leagues and events at Starfire Sports Complex with the goal of attracting over 10,000 overnight hotel/motel room nights and 1.3 million annual visitors (not unique visitors) in a collaborative working relationship with the City of Tukwila. The purpose of this agreement is for the tracking of hotel bookings, promotions and marketing. 1. As needed, contractor shall refer teams and event directors directly to Seattle Southside Regional Tourism Authority (SSRTA), a destination marketing organization for the City, for assistance with lodging, restaurants, attractions, transportation companies, etc. or directly to the City. 2. Contractor will encourage and, where possible, require other 3"1 party organizers holding tournaments and events at Starfire to utilize Seattle Southside (Tukwila, SeaTac, and Des Moines) lodging businesses. Contractor will provide 3rd party organizers a one page promotional flyer as an attachment (to be provided by the City) to its rental agreements. 3. Contractor shall provide a prominently placed City of Tukwila logo to the sponsor section of the landing page of vvww.starfiresports.com website. 4. Contractor will promote City of Tukwila attractions and activities through its marketing department, league information, and tournament relations via links in email signatures and information in event documents. Information may be regarding non-city activities. 5. Contractor and City shall work in conjunction to provide content in the regular e- newsletters from Starfire Sports about Tukwila attractions and activities. 6. In all collateral, press releases, medias, etc. where a location is mentioned, contractor shall always identify the location of Starfire as being located in "Tukwila." Contractor shall encourage third parties operating at or hosting events at Starfire to also list the location as "Tukwila." 7. Provide a minimum of four social media post per month promoting activities, dining, shopping, and/or hotels in the City. Content to be provided by the City and approved by Contractor. 8. As deemed most appropriate by Contractor, use the #Tukwila or the name "Tukwila" in social media posts on Facebook, Twitter, Google+ and/or Instagram. 9. Contractor shall make available free meeting space, during regular operating hours by the Contractor, for the City, provided City events do not conflict with paid meeting reservations. 109 10. Contractor shall work with the City to promote events in the City, including but not limited to City sponsored events, events sponsored by third parties, and grand openings of businesses within the City. Events promoted by the City, with the contractor, cannot be in conflict with the business interests of Starfire Sports. 11. The City of Tukwila shall also be considered a tournament partner for 2017. As a tournament partner the City shall be receive the following benefits; a. City included as part of the Tournament naming/logo (e.g. The Starfire Astro Turf® Cup, Tukwila, WA). b. Visibility on www.starfiresports,com homepage, youth tournaments landing page, tournament event page, and drop-down navigation menu c. 300px by 300px placement on the tournament event page and tournament landing page of starfiresports.com d. 300px by 300px placement in all registration and announcement emails related to the tournaments e. (6) Banners displayed during each day of the tournaments; banners to be provided by City f. (1) 10' x 10' booth during each day of the sponsored tournaments g. (1) PA Announcement mention every 4 hours during each day of the tournaments h. (1) 8.5" x 11" promotional flyer in all sponsored tournament(s) coach's packets i. (1) 100px by 75px placement in two Starfire newsletters j. (1) Marketing email sent to all tournament participants k. (1) Rotating placement in the Starfire Media Center during the tournament season I. Mentions via Starfire's social media platforms m. Opportunities for City officials to participate in Tournament award presentations 110 Starfire Sports March, 2017 Page 3 Notes: Should LTAC and the City Council approve the request, a final scope of work, consistent with the approved application, will be finalized by the City and the applicant. Additionally, the applicant will need to enter a services contract with the City. Since this contract will be over $40,000, the City Council must authorize the Mayor to sign the contract. Phone: 206-433-1800 • Email: Mayor@TukwilaWA.gov • Website: TukwilaWA.gov 111 112 A plicatio fl th City Tirk Ua Event or Activity Name (if apokab(e): Amount of Lodging Tax Requested: $42,000 Applicant Organization: ; Starfire Sports Federal Tax ID Number 47-0887811 Mailing Address: 14800 Sta., ire Way, Tukwila 9818 WA Primary Contact Name: Ben Oliver Primary Contact Phone: (206) 267-7417 Primary Cont :t Erna i Address: beno@starfiresports.com 71 dg i g Ta F nds Check all the service categories that apply to this application: Tourism promotion or marketing. Operation of a special event or .Festiva i designed to attract .tourists, 7 Operation of a tourism-related facility owned or operated by a non-profit organization, Operation and/or capital ,:7.osts of a, tourism-related faciiity owned by a, municipality or a public facilities. district. Check which one of the 'following applies to your agency: Non-Profit (Note: Attach a copy of your current non-profit corporate. registration from the Washington Secretary ©f State Office) Public Agency For Profit Agency/Business (Washington State Jill Nurnher: _ am an authorized agent of the organization/agency applying for funding. I understand that: I am proposing a tourism-related service for 2017. If awarded, my organization intends to enter into a sen/ices contract with the City; provide liability insurance for the duration of the contract naming the City 35 additional insured and in an amount determined by the City; and 'file for permit for use of City oropeity„ if applicable. My agency will be required to submit a report documenting economic impact results in a barrnat determined by the City. Signe ure: Printed 01 Typed Na me: Ben (Oliver 03/ Date: 113 1) Describe your tours' d 3ctivfty or event, Starfire Sports: projected 2015 attendance is '1,250,000 visits. Starfire manages and hosts sporting events mainly in soccer but also many others including lacrosse, football, ultimate Frisbee, rugby etc. 2) if an event, list the event name, date(s), and pr ected overall attendance, 2017 calendar of events. The partnership is ongoing throughout the year. Over 1.250,000 visits during that time. 3) ls your eve tiactivity/facility focusing on attracti g overnig t tourists, dy tourists, or both? Starfire Sports focus is on both. Maiority of our weekday business is day tourists while., our weekend tournaments and events attract overnight tourists from across the US and around the globe, 4) Describe why visitors will travel to Tukwila to attend your event/activity/facility. Starfire Sports is the epicenter of .soccer not only here in the Pacific Northwest but nationwide, As not only the home of our Seattle Sounders FC and S2 but we are host to over 42 annual events ranging from the recreational youth players to professional players. Starfire's own tournaments bring over '100 teams in annually from Canada alone, while our leagues and youth programs bring hundreds of day visitors to 'Tukwila every day of the week. 5) • scribe the geogramhic target of th nationally, and/or internationally). visit rs ,vou hope to attract (locally„ Starfire offers programs and events for people from ail geographical area with teams traveling from Asia to participate in OW youth tournaments, the local community kids who just want to come down and kick a ball to the professional athletes from National Teams end Major League Soccer who are here for trainings, to the players who participate in any one of 0 Ur youth or adult programs. The target visitors are from across the US and further 3 broad but mainly :focused on Canada due to the proximity, 5) Describe the prior success of your event/activity/facility in attracting tourists Starfire Sports generates over 120,000 unique ,./isitors and 1,250,000 visits annually. Of these visitors, roughly 5% travel more than 50 miles and stay in the area approximately 2-4 nights at a time. An average Starfire ran tournament will use between 200 and 500 room nights over one weekend. 7) if this yo first time ho.d.ing the ever ctivity/faciiity provide. backgr u d on why you think it will be successful. Starfire Sports has been operating for over 12 years and we have continued to see growth YOY„ 201.6 saw us have our most successful year yet with the highest number of Starfire .tournament team participation, record numbers in our youth academy and hosting a record number of events at Starfire Sports. 114 escrib the .ediw strategy you e toy to pro ote your eve overnight and/or day tourists? Please iist any cgita ir print soda dia, etc.) your agency uses or intends to use to pro tiactivity/facility t a . e (ne sletters„ e-blasts, ate y ur e ent/activi /facility, Starfire will promote our events through email and online marketing/advertising/social media. Our events will be listed on regional soccer organization websites, including Washin ton Youth Soccer, B Soccer, Washington State Adult Soccer Association and more. 2017 wilt see an added push into the California, Hawaii and Canadian markets. We will also promote through email marketing' to the Starfire database and those of local and regional soccer organizations, including stateivide organizations and local soccer clubs. Events such as the U5 Open Cup Tournament, Seattle Sounders FC 52 matches, National Lacrosse etches and Starfire's own 8 youth tournaments attracts visitors from all over Washington State as well as Alaska, Oregon, Idaho, Montana, California, Nevada and Canada to name a few. Most visitors, if not all, lodge and shop within approxirnately a 5 mile radius of Starfire Sports. Starfire works with local business' to help promote theft products and services' ensuring the .visiting dollar stays within the nearby community. 9) Descr how you will pr, ote lord ing establish e ts, resta ra bs retailers, and entertain ent establishments in t e City of Tukwila. We partner SSTRA utilizing their hotel widget and complimentary planning sentices and also have a Hotels and Are Attractions page on our website, and through the use of Social Media and general marketing. Yes 10) is the City able to use your digital and prl t dia or c a arke " t; !Describe how yi 4 will use the narne, ''Tukwila" in pub c tiois, prornoticins, and for your event? Tukwila °,,viH be, inte.,grated into publications, promotions and the appropriate. u of "Tukwila" 14hashtags ,,then using social media, in the past this integration has seen the media talk more about Tukwila with re.gards to soccer, Stair-fire and the Sounders. 115 12) asurernents a d Metrics ( ate: You will be reci ired to report these metrics as part of the close out of the agree ent between ysur organization and the City.) As a direct result of your proposed tourism-related service, provide an estimate of: a. Overall attendance at your proposed event/activity/facility 1,250,000 b. Number of people who will travel fewer than 50 miles for your 114,000 eventlactivity c. Number of people who will trv& mor e than 50 miles for your 5,000 event/activity Of the people who travel, more than 50 miles, the number of people 13% who will travel from another country or state e. Of the people who travel more than 50 miles, the num er of people . who will Stay overnight in Tukwila. 3,000 to 4,000 f. Of the people staying overnight, the number of people who will stay in 3,000 to PAID accommodations (hotel/motel/bed-breakfast) in Tukwila. 4,000 Number of paid lodging room nights resultingrfrom your proposed event/ activity/fa,cility for example: 25 paid rooms on Friday and 50 paid rooms on Saturday = 75 ,paid lodging room nights) 10,000+ 13) What methodologies did y.0 use to calculate the est ates and what me dologies to track OUtC0fIrlr's, such as total pa ..icioants, estimated visitor spending„ etc? Team surveys and ally statistical infornlation the City or S3RTA1!An prc,)vide. No 14) Are you applying for lodging tax funds from another community? If so, which c and in what arn unts? 15) Are you, .polying fun . what ar, Yes, it is bsed in rooms nights fr)rn rr nities tie Southside Regional Tourism .Authority (5 A) f so, in 16) What is the overall budget for your event/activity/facility' What percent of the budget are you requesting from the City of Tukwila? Our annual marketing budget is just under $24,000 without support from the City of Tukwila 4 116 17) t ioviH you; cut fr rn y ur proposal air clo 1171 er.. ft„ if inoling for your request is available or recornrnende• ? Less, 0 Ut of state marketing wouid be conducted and discounts for new third pe-ty events„ t 117 118 City of Tukwila Mayor's Office - David Cline, City Administrator arch, 2017 Lodging Tax Applications City of Tukwila General Administration $55,800 Allan Ekberg, ayor Tukwila City Hall 6200 Southcenter Boulevard • Tukwila, WA 98188 • 206-433-1800 • ste: Tuk Agov 119 120 City of Tukwila Mayor's Office - David Cline, City Administrator Staff Memorandum Lodging Tax Advisory Committee Funding Request Name of Applicant: City of Tukwila, Office of Economic Development Address: 6200 Southcenter Blvd, Tukwila, WA 98188 Total Funds Requested: $50,000 Allan Ekberg, Mayor About the Applicant: The City of Tukwila is a non-charter City organized under the laws of the State of Washington. Founded in 1908, Tukwila is one of the oldest cities in King County. Since its founding, Tukwila has always been a community at the "crossroads." Tukwila lies at one of the busiest freeway interchanges in Washington State. The City has a small bedtime population of just under 20,000. During the day the City's population swells to over 150,000 people, with people coming to the City to work, shop, dine, stay in hotels, and to visit once in a life time experiences, such as the Museum of Flight or iFly. The City is one of the most diverse cities in the country. Over 70 languages are spoken in the Tukwila School District. Many well-known businesses are based in Tukwila, such as BECU, Westfield Southcenter, Seattle Sounders FC, Top Pot Donuts, Pop Gourmet, and the Sabey Corporation. The City has over 2,000 hotel rooms and over 100 restaurants. Major projects in the City include a new 19-story hotel/condo building in the heart of Southcenter; a new library and the construction of multi-family housing at the Tukwila Village property; demolition of four hotels along Tukwila International Blvd; and the construction of a pedestrian bridge, linking the Sounder Station to the Southcenter business core. Tukwila City 11 200 Southcenter Boulevard Tukwila, WA 98188 • 206-433-1800 • Website: TukwllaWAgov 121 City of Tukwila March, 2017 Page 2 Funds Previously Awarded: Last year the City was awarded $40,500 for its general administration costs; however, the City's only spent $38,511. Funding Request Narrative: The requested funds are to provide funding for certain administrative costs incurred for operations related to operations and administration of the lodging tax fund. Funds will be used for office supplies, professional services, training and education, memberships, indirect costs, and other incidental costs. Staff Comments: Approximately 64% of the funds will be transferred from the lodging tax fund to the general fund. This transfer is to compensate the general fund for the costs it incurs in the operation of the lodging tax program and fund. These costs include legal (review of the contracts for third parties); processing and payment of invoices to third parties; technology services; accounting; and facilities. At the February LTAC meeting there were questions regarding the increase in this year's request over last year's. One of the reasons for the increase is because in 2016 no funds were allocated for memberships and registrations. Staff has identified some organizations the City would like to join to help promote the City (related to visitors) and to make valuate business contacts. It should be noted that the City of Tukwila currently does not charge for staff time associated with activities related to tourism promotion and administration of the lodging tax program. City of Tukwila Staff Recommendation to LTAC: Approval Notes: None. 122 Phone: 206-433-1800 • Email: Mayor@TukwilaWA.gov • Website: TukwitaWA.gov DRAFT City of TukwiIa General Administration 2017 Scope ofServices As outlined the budget above, funds will be used for the following activities intended to support the operations of the lodging tax fund: I. Purchase of office suppIes; 2. Hriing of professiona servkes, as needed (not project specific); 3. Training and Education for City staff City elected officials, and LTAC members; 4. Membership, Registrations, and Subscrptions for the City; 5. Costs associated with the LTAC meetings; 6. Parking, Travel, and Meals 7. Indirect Cost Allocation Note, funds may be moved between the categories but the total expenditure will not exceed $55,800. Application to the City of Tukwila for Use of 2017 Lodging Tax Funds Event or Activity Name (if applicable): General Administration Amount of Lodging Tax Requested: $55, 00 Applicant Organization: City of Tukwila, Mayor's Office Federal Tax ID Number: 91-6001519 ailing Address: 6200 Southcenter Blvd Tukwila, WA 98188 Primary Contact Name: Brandon i. Miles Primary Contact Phone: (206) 431-3684 Primary Contact Email Address: Brandon.Miles@Tukwilawa.gov Check all the service categories that apply to this application: Tourism promotion or marketing. Operation of a special event or festival designed to attract tourists. Operation of a tourism-related facility owned or operated by a non-profit organization. • Operation and/or capital costs of a tourism-related facility owned by a municipality or a public facilities district. Check which one of the following applies to your agency: Non-Profit (Note: Attach a copy of your current non-profit corporate registration from the Washington Secretary of State Office) • Public Agency I am an authorized agent of the organization/agency applying for funding. I understand that: I am proposing a touris -related service for 2017. If awarded, my organization intends to enter into a services contract with the City; provide liability insurance for the duration of the contract naming the City as additional insured and in an amount determined by the City; and file for a permit for use of City property, if applicable. • agency will be required to submit a report documenting economic impact results in a a Signature: ned by the City. Printed or Typed Name: 124 1) Describe your tourism-related activity or event. The City of Tukwila requests funding for 2017 for administration of the City's lodging tax fund. The lodging tax fund is one of several special revenue funds managed by the City of Tukwila. Under State Law, the City is permitted to charge special revenue funds for the indirect costs that are incurred by the general fund to support and maintain these special revenue funds. These costs include, but are not limited to, legal support, accounting, insurance, technology services, human services, and office administration. Activities that are needed to support the lodging fund. Last year the City of Tukwila, Mayor's Office oversaw nearly $400,000 in lodging tax funds awarded to outside groups. Each award requires a contract and ongoing oversight by City staff. It should be noted that currently the City of Tukwila does not charge any direct staff time to the lodging tax for staff time associated with tourism related functions and management of third party lodging tax contracts. 2) If an event, list the event name, date(s), and projected overall attendance. This request is not for a specific event. However, the application helps support the City's ability to use funds to support third parties and for the City to use lodging tax for possible events. 3) Is your event/activity/facility focusing on attracting overnight tourists, day tourists, or both? Both, the City uses its lodging tax funds to support marketing activities for both day and overnight visitors. These are for activities either done by the City or by third parties. In the past the City has used its lodging tax funds to support Seattle Southside Regional Tourism Authority; events such as the Rock 'N' Roll Marathon; the Backyard Wildlife Fair; and marketing activities at the Museum of Flight and Starfire Sports. Providing funding for outside organizations requires administrative support from several departments, including Finance, City Attorney, Technology Services, City Clerk, and Economic Development. 4) Describe why visitors will travel to Tukwila to attend your event/activity/facility. N/A The request is for funding to reimburse the City's general fund for costs incurred by the City to administer the lodging tax fund. As discussed above, the lodging tax fund is used to support a variety of activities in the region, which bring both day and overnight visitors to the City. 5) Describe the geographic target of the visitors you hope to attract (locally, regionally, nationally, and/or internationally). N/A. 125 6) Describe the prior success of your event/activity/facility in attracting tourists The City has a long history of success in using lodging tax funds to support a wide range of activities, including Seattle Southside Regional Tourism Authority, the Museum of Flight, Starfire Sports, and the Southwest King County Chamber of Commerce (now known as Seattle Southside Chamber of Commerce). 7) If this your first time holding the event/activity/facility provide background on why you think it will be successful. N/A 8) Describe the media strategy you employ to promote your event/activity/facility to attract overnight and/or day tourists? Please list any digital or print media (newsletters, e-blasts, social media, etc.) your agency uses or intends to use to promote your event/activity/facility. N/A 9) Describe how you will promote lodging establishments, restaurants, retailers, and entertainment establishments in the City of Tukwila. N/A 10) Is the City able to use your digital and print media for collaborative marketing? N/A 11) Describe how you will use the name, "Tukwila" in publications, promotions, and for your event? N/A 12) Measurements and Metrics (Note: You will be required to report these metrics as part of the close out of the agreement between your organization and the City.) As a direct result of your proposed tourism-related service, provide an estimate of: a. Overall attendance at your proposed event/activity/facility. b. Number of people who will travel fewer than 50 miles for your event/activity. 126 c. Number of people who will travel more than 50 miles for your event/activity. d. Of the people who travel more than 50 miles, the number of people who will travel from another country or state. e. Of the people who travel more than 50 miles, the number of people who will stay overnight in Tukwila. Of the people staying overnight, the number of people who will stay in PAID accommodations (hotel/motel/bed-breakfast) in Tukwila. g. Number of paid lodging room nights resulting from your proposed event/ activity/facility (for example: 25 paid rooms on Friday and 50 paid rooms on Saturday = 75 paid lodging room nights) Special Note: The numbers provided above are direct estimates for this application. This application helps supports the City's efforts in funding activities by third parties. Combined, these third parties market the City to nearly 2 million people. For example, in 2016 Starfire Sports received $25,000 in lodging tax funds and nearly 1.2 million people visited the Starfire Sports campus. The ability to provide Starfire funding could not occur without the City's ability to process contracts and provide payment, which is supported by this application. 13) What methodologies did you use to calculate the estimates and what methodologies will you use to track outcomes, such as total participants, estimated visitor spending, etc? As discussed above, the City uses its lodging tax funds to support a wide range of activities. In 2016, the City anticipates funding the City of Tukwila, SSRTA, the Museum of Flight, Starfire Sports, and other smaller activities. These funded activities have metrics, which the City will use for reporting purposes for this funding request. 14) Are you applying for lodging tax funds from another community? If so, which communities and in what amounts? No. No. 15) Are you applying funding from Seattle Southside Regional Tourism Authority (SSRTA)? If so, in what amount? 16) What is the overall budget for your event/activity acility? What percent of the budget are you requesting from the City of Tukwila? Total requested funding is $55,800 127 Thefolkoxvn8btheproposedbudgetfor1hecarnpaign/no e items might be moved between budget item, but won't exceed the total amount requested). Budget Item ice upplies 2016 Approved Budget 00 2017 P Budget 1,000 ,000 Notes This is for general offices supplies and for domain names holds the City has Last year the City spent $2,500 from the general fund to complete mark ups for the day marketing program. Training ' ' -' Education |ra|�mQ�nd�Ut &Hennber5hip5~ Registrations, and subscriptions. 2500 $6,00 Last year some education and training for staff, for marketing related education, was paid out of the general fund!. Not in budget. Not in budget. 2,000 Parking, Travel and Not in budget. 000 Meals 128 ennbershi stm: Seattle Chamber of Commerce Seattle Sports Commission Washington Tourism Alliance Others Staff tries to minimize expenses for LTAC meetings; however, in some cases we need to rent a room and/or provide food for meetings. This is for staff, Cfty Councilmembers, and LTACmembers who might Indirect Cost Allocation Total: 35,000 40,500 $ 5,700 55,800 want to attend tourism related meetings in the region. Last year this expense was charged to the general fund. Reimbursement of the City's general fund for activities such as legal support, accounting, insurance, technology services, public records, and office administration needed to support the lodging fund. This funding supports all the indirect charges with administration of the lodging tax funding, and is based on the citywide overhead analysis used to charge overhead t special revenues funds. 7) What will you cut from your proposal or do differently if full funding for your request is not available or recommended? Without funding it would jeopardize the City's ability to process third party requests for lodging tax funding. Additionally, the City might choose to require the lodging tax fund to "pay as it goes" for support provided by the City. This could result in higher charges being imposed to the lodging fund. Applications are considered on a rolling basis. Please contact staff to discuss the process for having the application reviewed by the City's Lodging Tax Advisory Committee. Completed applications should be submitted to: Lodging Tax Advisory Committee c/o Brandon Miles City of Tukwila 6200 Southcenter Blvd 129 Tukwila, WA 98188 Or, Brandon. M es@Tukwtlawa.gov Questions? LTAC Contact: Brandon J. Miles (206) 431-3684 Brandon.Miles@Tukwilawa, v. Updated: March 21, 2017 130 City of Tukwila Mayor's Office - David Cline, CityAdministrat March, 2017 Lodging Tax Applications City of Tukwila Southcenter 50th Celebration $50,000 A n Ekberg, Mayor Tukwila City Hall • 6200 Sou center Boulevard • Tukwila, WA 98188 • 206 - 433 -1800 • Website: TukwilaWA.gov 131 132 City of Tukwila Allan Ekberg, Mayor Mayor's Office - David Cline, City Administrator Staff Memorandum Lodging Tax Advisory Committee Funding Request Name of Applicant: City of Tukwila, Office of Economic Development Address: 6200 Southcenter Blvd, Tukwila, WA 98188 Total Funds Requested: $50,000 About the Applicant: The City of Tukwila is a non-charter City organized under the laws of the State of Washington. Founded in 1908, Tukwila is one of the oldest cities in King County. Since its founding, Tukwila has always been a community at the "crossroads." Tukwila lies at one of the busiest freeway interchanges in Washington State. The City has a small bedtime population of just under 20,000. During the day the City's population swells to over 150,000 people, with people coming to the City to work, shop, dine, stay in hotels, and to visit once in a life time experiences, such as the Museum of Flight or iFly. The City is one of the most diverse cities in the country. Over 70 languages are spoken in the Tukwila School District. Many well-known businesses are based in Tukwila, such as BECU, Westfield Southcenter, Seattle Sounders FC, Top Pot Donuts, Pop Gourmet, and the Sabey Corporation. The City has over 2,000 hotel rooms and over 100 restaurants. Major projects in the City include a new 19-story hotel/condo building in the heart of Southcenter; a new library and the construction of multi-family housing at the Tukwila Village property; demolition of four hotels along Tukwila International Blvd; and the construction of a pedestrian bridge, linking the Sounder Station to the Southcenter business core. Tukwila City Hall • 6200 Southcenter Boulevard • Tukwila, WA 98188 • 206-433-1800 • Website: TukwilaWA.gov 133 City of Tukwila March, 2017 Page 2 Funds Previously Awarded: Last year the City was awarded $90,000 for the development of a day marketing brand for the Southcenter area of the City. This project is still ongoing and should be completed in August/September of 2017. Funding Request Narrative: In May of 1968, Southcenter Mall, now known as Westfield Southcenter opened its doors to the public. At the time of its opening it was the largest, climate controlled shopping center in the country. Westfield Southcenter is known as one of the premier shopping destinations in the Pacific Northwest. The opening of Southcenter Mall was a catalyst for the huge growth of retail and commercial activity in Tukwila's Southcenter Neighborhood, recognized by Puget Sound residents as convenient place for shopping, dining, hotels, and family fun. And it all started with the Mall's opening in 1968. Working with Westfield, the Chamber, and other partners, the City would like to celebrate the 50th anniversary of the Southcenter Shopping District. The impetus of this celebration is next year's 50th anniversary of the Mall; however, besides just celebrating the Mall's opening, we will also celebrate 50 years of Southcener being one of the premier shopping districts in the Puget Sound. The funding requested is to begin some of the initial planning and preparations for next year. Some ideas being considered for next year include, but are not limited to: 1 Creation of a website to promote the history of the area and events celebrating the 50th anniversary 2. Banners around Westfield and the Southcenter area. 3. 5k or 10k run. 4. Evening VIP Event. 5. March to the Sounder Station to Wesffield Southcenter. 6. Retail and Restaurant salute event. 7. Creation of a video highlighting the early history of the area; building and opening of the Mall; buildout of the area; and what the future holds. 8. PR and Advertising promotion. Staff Comments: The 50th Anniversary celebration is happening at an opportunistic time for the City of Tukwila. In late 2017/early 2018, the new Washington Place high rise will be open and the pedestrian bridge will be open. The City can celebrate its past, while embracing its future. Additionally, the Phone: 206-433-1800 • Email: Mayor@TukwilaWA.gov • Website: Tukwi(aWA.gov 134 City of Tukwila March, 2017 Page 3 50th Anniversary celebration will let the City promote its new brand for the Southcen er area of the City, currently being developed. City of Tukwila Staff Recommendation to LTAC: Approval Notes: None. Phone: 206-433-1800 • Email: Mayor@TukwilaWA.gov • Website: TukwilaINA.gov 135 136 DRAFT 2017 Scope of Work The funds awarded to the City will be used to support the following activities: 1. Working with partners, form a Committee to assist in the planning, preparation , and eventual implementation of the Southcenter 50th Celebration. 2. Identify a qualified contractor to assist with the creation of a video or videos to highlight the history of Westfield Southcenter, the City, the Southcenter Neighborhood, and businesses in the area. Identify possible events and activities to do in 2018 as part of the Southcenter 50th Celebration, including a rough budget estimate for the events. 4. Possibly hire public a relations and/or marketing firm to assist with the planning of the Southcenter 50th Celebration. 5. Develop a website to highlight and celebrate activities events in 2017. 6. Identify stories and people who have a connection to Southcenter: a. First dates with future spouses b. Santa Clause and Easter Bunny Visits c. First job. d. Other 7. Identify retailers and restaurants to provide discounts and tie ins for the activities and events. 8. Explore and design banners to install in the Southcenter area of the City to help promote the 50th Anniversary Celebration. 9. Explore ways to advertise and promote the activities and events occurring in 2018. It is intended that other partners and sponsors will help with costs of the activities for 2018. This funding is not intended to cover all the events and activities for the 50th celebration, 137 Application to the City of Tukwila for Use of 2017 Lodging Tax Funds Event or Activity Name (if appticable): Amount of OTax Reouest�d: Applicant Organization: Federal Tax ID Number: Mailing Address: Primary Contact Narne: Primary Contact Phone: Primary Contact Email Address: outhcenter 50' Anniversary $50,000 ase 1) City of Tukwila 91-6001519 6200 Southcennter Blvd; Tukwila \ Brandon J. Miles 206-43I-3684 Brandon.Miles@Tukwilawa.gov Check alt the service categories that apply to this application: */ Tourism promotion or marketing. Operation of a speciat event or festivat designed to attract tourists. Operation of a tourism-related facility owned or operated by a non-profit organization. Operation and/or capital costs of a tourism-related facility owned by a municipality or a public facilities district. Check which one of the foliowing applies to your agency: Non-Profit (Note: Attach a copy of your current non-profi corporate registration from the Washington Secretary of State Office) ,/ Public Agency For Profit Agency/Business (Washington tate UBI Number: I am an authorized agent of he organization/agency applying for funding. I understand that: a proposing a tourism-related service for 2017. If awarded, my organization intends to enter into a services contract with the City; provide liability insurance for the duration of the contract naming the City as additional insured and in an amount determined by the City; and file for a permit for use of City property, if applicable. cy will be required to submit a report documenting economic impact resul in a etermined by the City. Printed or Typed Name: Brandon J. Miles 138 Date: 1) Describe your tourism-related activity or event. In May of 1968, Southcenter Mall, now known as Westfield Southcenter opened its doors to the public. At the time of its opening it was the largest, climate controlled shopping center in the country. Westfield Southcenter is known as one of the premier shopping destinations in the Pacific Northwest. The opening of Southcenter Mall was a catalyst for the huge growth of retail and commercial activity in Tukvv|a's3oVthcenter Neighborhood, recognized 6»Puget Sound residents as convenient place for shopping, dining, hotels, and family fun. And it all started with the Mall's opening in 1968. Working with Westfield, the Chamber, and other partners, the City would like to celebrate the 50* anniversary of the Southcenter Shopping District. The impetus of this ceiebration 15 next year's 50th anniversary of the Mall; however, besides just ceiebrating the Mali's opening, we wili aiso celebrate 50 years of Southcener being one of the premier shopping districts in the Puget Sound. The funding requested is to begin some of the initial planning and preparations for next year. Some 1 Creation of a website to promote the history of the area and events celebrating the 50th anniversary 2. Banners around Westfield and the Southcenter area. 3. 5kor1Okrun. 4. Evening VIP Event. 5. March to the Sounder Station to Westfieid Southcenter. O. Retail and Restaurant saiute event. 7. Creation of a video highlighting the ea!riy history of the area; building and opening of the Mall; bVUdoutof the area; and what the future holds. 8. PR and Advertising promotion. 2) If an event iist the event name, date(s), and projected overall attendance. No events are pianned for 2017. The purpose of this first round of fund is to assist with pianning f�r events in 2018. Events could include: 1. 5kor1Okrun. 2. Evening VIP Event. 3. March to the Sounder Station to Westfield Southcenter. 4. Retail and Restaurant salute event. 3) Is your event/activity/facility focusing on attracting overnight tourists, day tourists or both? The events for 2O18 will focus mOboth overnight and day visitors. The proposed run and V1P event will likely attract some overnight guests. These two events will be in May, a traditional slow season for area hotels 2 API the events will also have a Parge day tourist component. People who live outside of the area who will come to the city to visit, to shop, and to dine. At this time it's too early to estimate attendance for the proposed events. Additionally, other events may also be planned. Finally, the 50th Anniversary will also have large advertising and public relations campaign associated with it. The goal wifl be to remind Puget Sound residents of the convenience and ease of shopping in the Southcenter area. The 50th Anniversary will also highlight the future of the area, which would include highlighting Washington Place and the new pedestrian bridge; both scheduled to open in late 2017 and early 2018. The funding being requested now 15 only to begin son1eofthep,eparationvvorkandm|anning. 4) Describe why visitors will travel to Tukwila to attend your event/activity/facility. The Southcenter Shop 'ngDhtrict home to Westfield Southcenter, is one of the premier shopping areas in the Pacific Northwest. Everyday approximately 150,000 people come into the area to shop, dine, work, stay in hotels, and to have fun! The Southcenter Shopping District sits at the busiest interchange in the State of Washington; vvherc|-5,/-4Q5, and SR5l8meet. The events that will be offered in 2018 will be fun, family friend activities that will draw people from the Puget Sound region. The events and activities will also be well publicized and promoted in the area. Finally, the Southcenter Shopping District is home to a number of hotels. Hotel guests will also be able to enjoy these events and activities taking place just blocks from their hotel rooms. 5) Describe the geographic target of the visitors you hope to attract (locally, regionally, nationally, and/or intermationaU1y), The 50th Ariniversary celebrations geographic target will be: �. Households within 50 miles of the Southcenter Shop ing District. This would include south to Oiympia and north to Marysville. The final target area will be determined during the planning phase. 2. Hotel and motel guests in the area. 3. Retailers, restaurants, and hotels in the area. 6) Describe the prior success of your event/activity/facility in attracting tourists The 50th Anniversary is being modeled after the City of Tukwila's 100th Anniversary celebration activities in 2008. The City is also collaborating with the Seattle Southside Chamber of Commerce and Westfield Southcenter to help with the pianning and execution of next year's events. Both the Chamber and Westfield have extensive expertise in marketing and event production. Other partners will also likely be brought on as we go through the planning process. 140 7) If this your first time holding the event/activity/facility provide background on why you think it will be successful. Funding is only being requested to begin some preliminary planning and preparations for next year's 50th celebration. The City has experience putting on and assisting with several large scale events, including the Rock 'n' Roll Marathon and last year's Boeing Centennial Event. 8) Describe the media strategy you employ to promote your event/activity/facility to attract overnight and/or day tourists? Please list any digital or print media (newsletters, e-blasts, social media, etc.) your agency uses or intends to use to promote your event/activity/facility. The media strategy will need to be developed. It will likely include a digital, print, and radio campaign. Additionally, it is also important to develop a strategy to promote the 50th Anniversary events to people who are going to be in the area. The goal is to create a buzz and encourage them to come back, stay longer, and spend more. 9) Describe how you will promote lodging establishments, restaurants, retailers, and entertainment establishments in the City of Tukwila. This will be determined during the planning stage in 2017. Ideally, there will be business tie ins and promotions as part of next year's 50th anniversary celebration. Hotels can be brought in to offer shopping staycations and for those who might want to spend the night before the race. Businesses will also have the opportunity to sponsor the 50th anniversary celebration and/or specific events. 10) Is the City able to use your digital and print media for collaborative marketing? N/A 11) Describe how you will use the name, "Tukwila" in publications, promotions, and for your event? "Tukwila" will be used in all promotions, where a city is mentioned. 12) Measurements and Metrics As a direct result of your proposed tourism-related service, provide an estimate of: a. Overall attendance at your proposed event/activity/facility: b. Number of people who will travel fewer than 50 miles for your event/activity 4 141 c. ()Number of people who will travel more than 50 miles for your event/activity 0 d. Of the people who travel more than 50 miles, the number of people 0 who will travel from another country or state e. Of the people who travel more than 50 miles, the number of people who will stay overnight in Tukwila. f. Of the people staying overnight, the number of people who will stay in PAID accommodations (hotel/motel/bed-breakfast) in Tukwila [or Southside Region). g. Number of paid lodging room nights resulting from your proposed event/ activity/facility (for example: 25 paid rooms on Friday and 50 paid rooms on Saturday = 75 paid lodging room nights) 0 This initial funding is only to start some of the preparation and planning for all the main activities that will take place in 2018. 13) What methodologies did you use to calculate the estimates and what methodologies will you use to track outcomes, such as total participants, estimated visitor spending, etc? Specific methodologies will be determined as we plan for the activities for year. Methodologies could include: 1. Tracking website hits; 2. Actual attendance at specific events (e.g. race, VIP event, etc); 3. Impressions from various public relations from earned media; 4. Impressions from paid advertising; 5. Businesses participation; and/or 6. Redemption of deals and specials offered by retailers. 14) Are you applying for lodging tax funds from another community? If so, which co unities and in what amounts? No. 15) Are you applying funding from Seattle Southside Regional Tourism Authority (SSRTA)? If so, in what amount? Not at this time. 16) What is the overall budget for your event/activity/facility? What percent of the budget are you requesting from the City of Tukwila? 5 142 The current request is for $50,000 to assist with preparation and planning of next year's activities. Funds be used for website creation, video research and production, fundraising, and and other costs associated with preparation and planning. 17) What will you cut from your proposal or do differently if full funding for your request is not available or recommended? Without lodging tax funding, the 50th anniversary celebration will be scaled back or eliminated. Additional funding partners will need to identified in order to accomplish the events and activities in 2018. Updated March 21, 2017 6 143 144 City of Tukwila City Council Community Development & Neighborhoods Committee COMMUNITY DEVELOPMENT & NEIGHBORHOODS COMMITTEE Meeting Minutes May 8, 2017 - 5:30 p.m. - Hazelnut Conference Room, City Hall Councilmembers: Kathy Hougardy, Chair; Verna Seal, Kate Kruller Staff: David Cline, Nora Gierloff, Derek Speck, Stacy Hansen, Brandon Miles, Rachel Bianchi, Evie Boykan, Laurel Humphrey Guests: Brooke Alford, Jan Bolerjak, and Jonathan Joseph, residents; Jeff Bauchnecht, Museum of Flight CALL TO ORDER: Committee Chair Hougardy called the meeting to order at 5:30 p.m. . BUSINESS AGENDA A. Community Development Block Grant Application: Minor Home Repair Program Staff is seeking Council approval to submit an application to King County requesting $125,000 in Community Development Block Grant funds for the 2018 Minor Home Repair Program. The City of Tukwila Human Services Department will continue to serve as fiscal administrator for the cities of Tukwila, SeaTac, Des Moines and Covington. If granted, $29,500 will be designated for Tukwila. In 2016 contractors served 21 unduplicated households in Tukwila. UNANIMOUS APPROVAL. FORWARD TO MAY 15,2017 REGULAR CONSENT AGENDA. B. Lodging Tax Applications Staff provided an overview of 2016 requests to date for lodging tax funds as recommended for approval by the Lodging Tax Advisory Committee (LTAC). The City collects a 1% lodging tax on certain overnight stays, the use of which is limited by state law to tourism promotion. The 2016 ending fund balance was just over $900,000, and for 2017 the City has budgeted $733,000 in revenue. The following five applications were approved by LTAC: Museum of Flight: $50,000 for 2017 events Seattle Southside Regional Tourism Authority: $270,000 (2017) and $202,500 (2018) for general operations including marketing, sales and business services Starfire Sports: $42,000 for promotion and facilitation of leagues, events and tournaments City of Tukwila: $55,800 for general administration City of Tukwila: $50,000 for Southcenter 50th Celebration planning 145 Community Development& Neighborhoods Minutes May 8, 2017 A sixth application from the Seattle Southside Regional Tourism Authority in the amount of *$340,000 (2017 and 2018) for operation of the Visitor Information Center at Westfield Southcenter was not approved by LTAC. Staff recommended the Committee approve the applications as supported by LTAC. The City now accepts lodging tax applications on a rolling basis throughout the year, so additional applications may be presented to Council in the future. Chair Hougardy requested that staff provide the City Council with a list of the associations the City will join with use of funds allocated to memberships. UNANIMOUS APPROVAL. FORWARD TO MAY 22, 2017 COMMITTEE OF THE WHOLE. c. Day Marketing Initiative Brand Concept Staff is seeking Council approval of a brand concept called "Accessible Fun" for the day marketing initiative as recommended by Bill Baker of Total Destination Marketing and supported by the Brand Advisory Committee. The recommendation is the conclusion of a process that included research studies, stakeholder interviews, field research, public perception surveys, advisory committee meetings, and literature review since the onset of the consultant contract signed in December 2016. Accessible Fun is intended to convey that the Southcenter Shopping and Entertainment District is accessible, convenient and affordable, and includes varied dining and entertainment options. Accessible Fun is a conceptual phrase and is not intended to be a tagline or slogan itself. Once the Council approves a brand concept branding materials can be developed and presented to the Council for further review. Committee members asked clarifying questions and decided not to make a recommendation to the Committee of the Whole. NO RECOMMENDATION. FORWARD TO May 22, 2017 COMMITTEE OF THE WHOLE. D. Follow-up on March Housing Policy Work Session Staff provided the Committee with a proposed housing work plan as follow-up to the March 30, 2017 work session where Councilmembers prioritized a list of potential housing-related policy items. The briefing included a status summary and proposed schedule for the list of items, factoring in existing workload, Council priority and existing budget. Committee members asked clarifying questions and discussed the timing of the proposals. Council had previously expressed interest in extensive neighborhood outreach regarding issues like residential neighborhood lot sizes, but staff recommends being strategic about this due to the amount of staff time and budget required. Possibilities include grouping neighborhoods, pairing up with city outreach on another topic, or starting with a neighborhood like Allentown, where some residents have expressed interest in reducing lot sizes. Chair Hougardy asked what could be done in 2017 and staff replied that starting a dialogue in the city would be a good first step as the City has not heard from a broad spectrum of people. Staff will return to Committee with information about outreach options and the amount of staff time and budget required for each. DISCUSSION ONLY II. MISCELLANEOUS Adjourned 6:45 p.m. Committee Chair Approval Minutes by LH 146 COUNCIL AGENDA SYNOPSIS 2 :feeling , we I repared by Mayo r'i renien, -' nal rtnnen, 05/22/17 B)M , L j ,1N B)M Retoluilon .A1,r Oak )1‘Itm 1,e A 1 1g Date 01 ai lw,ilel ,111,f; I ),ire. • Pilithe I lea, a A it 1),ne [] Other ,111y; Dale LJCoiii \ il G( l I)l7Iio, ,\t/g1.),Ile S112 /"..Y /12 Countll lA layar 01 11 CI I math(' l'ire 0"11) l'e''R IIPothe 1)11- S1( )NS( )R'S Staff would like City Council input and approval of a brand concept entitled "Accessible Isl \iv \Rv Fun" for the day marketing initiative, proposed by Bill Baker and supported by the Brand Advisory Committee. A brand concept is the general idea or abstract meaning behind a brand. A brand's concept is used to give consistency to a brand's identity. It can be described as the first thing the City wants to pop into a potential day visitor's head when they think of the City. ITEM INFORMATION TE114 No. 4.F. 147 St \ I I, Si ( )\ so r: BRANDON MILES Fun." [(,1\ , (,i \I) \ 1.) \ii 5/22/17 ill \ Till Day Marketing - Brand Concept: "Accessible 05/22/17 j ,1N ' Motion Dale Retoluilon .A1,r Oak )1‘Itm 1,e A 1 1g Date 01 ai lw,ilel ,111,f; I ),ire. • Pilithe I lea, a A it 1),ne [] Other ,111y; Dale LJCoiii \ il G( l I)l7Iio, ,\t/g1.),Ile S112 /"..Y /12 Countll lA layar 01 11 CI I math(' l'ire 0"11) l'e''R IIPothe 1)11- S1( )NS( )R'S Staff would like City Council input and approval of a brand concept entitled "Accessible Isl \iv \Rv Fun" for the day marketing initiative, proposed by Bill Baker and supported by the Brand Advisory Committee. A brand concept is the general idea or abstract meaning behind a brand. A brand's concept is used to give consistency to a brand's identity. It can be described as the first thing the City wants to pop into a potential day visitor's head when they think of the City. 1 \ 11\viA) 1 iy (2,01V. N1tg :1)N Comm E ['mance Comm. lij Pubhc Safety Comm. El Trans &Infrastructure fl Arts Comm. El Parks Comm El Planning Comm. 1)/11M: 5/8/17 : MITTEE Cli IA IR. HOUGARDY RECOMMENDATIONS: SI,()\s()o.c/Atmiti\ (:()\u \fun( Mayor's Office, Economic Development u Unanimous Approval; Forward to Committee of the Whole COST IMPACT / FUND SOURCE 1 NI)l \ I)I IVRI RI (.1VIRI I) AMOUNT BUDGETED APPROPRIATION REQUIRED $0 so $0 Fund Source: N/A Comments: N/A MTG. DATE RECORD OF COUNCIL ACTION 05/22/17 MTG DATE ATTACHMENTS 5/22/17 Informational e orandum dated 5/01/17 Brand Concepts, prepared by Bill Baker. Minutes from the CDN Committee of 5 8 7 147 148 flL4Tj a TO: FROM: CC: City of Tukwila Allan Ekberg, Mayor INFORMATIONAL MEMORANDUM Community Development and Neighborhoods Committee andon Miles, Business Relations Manager Mayor Ekberg DATE: May 1, 2017 SUBJECT: Day Marketing, Brand Concept ISSUE Staff would like City Council input and approval of a brand concept for the day marketing initiative, proposed by Bill Baker and supported by the Brand Advisory Committee. BACKGROUND In December of 2016, the City Council authorized the Mayor to sign an agreement with Bill Baker, with Total Destination Marketing, to assist the City in developing a compelling brand for the Southcenter area of the City, targeted to people within 50 miles of the City who would visit for the day to shop, dine and recreate ("day visitors"). The overall goal of the project is to bring more visitors to the City and drive more revenue to area businesses. Additionally, the branding process will be beneficial in how the City positions itself to attract overnight guests. This project is funded primarily with proceeds from the City's lodging tax, which, under State law, can only be used for tourism promotion. On April 17th the City Council received a briefing regarding two public perception surveys. The first survey was conducted in the Puget Sound area to understand the public's perception of Southcenter and Tukwila. A second survey was conducted of just Tukwila residents. Both surveys provided valuable information on how the City can best position itself to potential day visitors in the region. As part of the brand development process, City staff formed a Brand Advisory Committee (BAC) to assist developing the day visitor brand. The BAC includes stakeholders who have experience in marketing and serves as a sounding board for Bill Baker, his team and City staff. The BAC had its second meeting on April 18th to review the surveys and to discuss possible "brand concepts." A brand concept is the general idea or abstract meaning behind a brand. A brand's concept is used to give consistency to a brand's identity. It can be described as the first thing the City wants to pop into potential day visitor's head when they think of the City. Identifying a brand concept is an important part of the brand process. It must be completed before we can move to creating a logo, wordmark, and developing the brand personality. Attached with this memo are four brand concepts proposed by Bill Baker and his team to the BAC. The four brand concepts were developed based on the two research studies, stakeholder interviews, field research, and review of literature. Bill Baker and the BAC recommended the City adopt a brand concept for day visitors, focused on "Accessible Fun." 149 INFORMATIONAL MEMO Page 2 The following outlines the brand concept for "Accessible Fun." Accessible Fun Description: • The Southcenter Shopping and Entertainment District is the Seattle Metro's most accessible, convenient, and affordable fun for all ages. • You'll find lots of dining, family fun, sports, experiential entertainment, and exhilarating experiences. • Tukwila is the ideal place for fun with friends and family, day and night; whether soaring through the air or playing golf, or laughing at dinner or a brew pub. Key Strengths: • Family entertainment: Family Fun Center, ACME Bowl, Starfire Sports, Round 1, Cinemas, Seattle Chocolate, iFLY, Museum of Flight • Events in Southcenter Shopping District • Outdoor recreation: Parks, golf and trails • PNW largest retail shopping opportunities • Abundant dining • Affordable & convenient (Research Study) • Family fun activities (Research Study) Pros: Cons: • Family entertainment: Family Fun Center, Acme Bowl, Starfire Sports, Round One, Cinemas, Seattle Chocolates, iFly, Museum of Flight, and Seattle Sounders FC. • Events in the Southcenter Shopping District. • Outdoor recreation: Parks, golf, and trails. • PNW largest retail shopping and opportunities. • Abundant dining. • Affordable and convenient (Research Study). • Family fun activities (Research Study). • Creates brand distinction between Southcenter and downtown Seattle and Bellevue. • Reduces major focus on retail. • Limited awareness of family activities in City (knowledge gap). • Perception that Bellevue is slightly better for family activities among those somewhat or not familiar with Southcenter (Research Study). • More "trend and cool perceptions" of Bellevue. 150 DISCUSSION As we have discussed in the past, the City's efforts on the branding project is to develop a compelling brand for potential day visitors in the Puget Sound region. For a brand to be successful it must be distinct from its competitors. For the Southcenter Shopping District the competitors are primarily downtown Seattle and Bellevue and to lesser extent, The Landing in Renton and Kent Station. These retail shopping districts position themselves primarily around Z:\Counc Agenda ItemsNayors Officarand Concepts\ InfoMerno doc INFORMATIONAL MEMO Page 3 dining and/or shopping. Positioning the Southcenter Shopping District has a place for "accessible fun" will create distinction between Southcenter and its competitors. The goal with the accessible fun is that when people think of the Southcenter Shopping District they will think of the fun activities in the area to do. "Accessible Fun" should not be viewed as a tagline or slogan. It is for internal use to briefly describe the brand concept. The word "Accessible" is deliberately used to highlight a variety of traits for the Southcenter District. "Accessible" can refer to ease of access, such as being located at the intersection of major freeways, located along a light rail line, and Sounder Commuter Rail. "Accessible" also is a reflection that Tukwila welcoming to all. The proposed brand concept also allows the Southcenter Shopping District to link itself to well- known family-friendly brands in the City, such as the Museum of Flight, Starfire Sports, Seattle Sounders FC, Seattle Chocolates, Family Fun Center, and Round One. The proposed brand concept also has potential growth opportunity and the ability to incorporate the other brand concepts. For example, events and activities can be developed under the accessible fun brand that promote the City's ethnic and cultural diversity. OTHER Once Council approves the brand concept, staff and the BAC will begin the process of developing branding materials, such as a logo, wordmark, tag lines or tag words. The City Council will be presented concepts of these branding materials in the summer for review and feedback. Final branding materials will be presented to the City Council in August/September for approval. Once a brand has been developed, the City will be able to use the brand to develop and implement a marketing plan. FINANCIAL IMPACT None. RECOMMENDATION Staff recommends the City Council adopt a motion in support of a brand concept of "Accessible Fun" for the City's brand targeted at day visitors. Staff would like to take the proposed brand concept to the May 22nd Committee of the Whole meeting and the June 51h Regular Council meeting for final action. ATTACHMENTS • Tukwila Brand Concept Outline. ZACouncil Agenda Items1Mayor's Offico 151 152 Tukwila Brand Concepts May 3, 2017 Brand Concept 1: Proximity & Convenience Description: With close proximity to key markets, SeaTac and convenient freeway access (I u5 and 405), Southcenter and Tukwila are easily accessed. This makes it an ideal hub for cornrnerce, workers, residents and leisure. The Southcenter Shopping District is a one -stop shopping destination with plentiful free parking and a less stressful environment for motorists and pedestrians. The city also has Amtrak, bus and Tight rail connections. Key Strengths: • Freeways, Amtrak, light rail and bus access ■ Major malls and shopping centers for one -stop shopping • Abundant free parking and easy to get around • Proximity to SeaTac Airport and Boeing Field • Perceived proximity, accessible, affordability advantages (Research Studies) Pros Recognized advantage by many source markets (Research) Supported by stakeholders Adds co reputation as a busine residential hub Cons Not focused on motivators Doesn't contribute to distinctive sense of place Relevant only to Seattle regional markets Lacking wayfinding and linkages between key locations within shopping district Low strength for distant markets Limited growth opportunities 153 Brand Concept 2: Shopping and Dining Description: Southcenter has the largest concentration of affordable shopping and dining in the Seattle Metro. Southcenter is relatively compact and offers the type of 'one stop' shopping that is unique in WA. Tukwila also features abundant: dining options and family entertainment. Key Strengths: • Largest indoor retail shopping space in Pacific. Northwest ■ Largest variety of furniture stores in PNW • Strong brand identity of Westfield and brand stores in all categories • Boutique food producers -- coffee, chocolates • Variety of dining and family entertainment opportunities ■ Vast affordable retail experiences (Research Study) Pros Largest indoor retail shopping space in Pacific. Northwest Largest variety of furniture stores in PNW Strong brand identity of Westfield and brand stores in all categories Boutique food producers — coffee, chocolates, beer, and mead. Variety of dining and family entertainment opportunities Vast affordable retail experiences (Research Study) 154 Cons • Limited independent (non- chain) shopping /dining options • Limited for market / product development Need greater opportunities to incorporate the city's growing family fun, ethnic and cultural experiences • Possible impact of loss of major retailer Trends impacting Malls & Big Box stores • Would place TUK head -to -head with competitor shopping centers (Downtown Seattle and Bellevue). nd Concept 3: Multi-Cultural Description: Tukwi!a is the most ethn(cally diverse city in Washington. It's a m m7ritychvvvhcreufuK40% uf residents are foreign-born and half speak a language other thari English at home. With representation from cultures around the world, Tukwila is the hub of multi-culturalism in the South Seattle market. Key Strengths: ° New, weIO-known ethnic restaurants � Nearby arport, Iight rail for easy access � Loca and regional ethnicaHy diverse population base " A few culturally-oriented events Pros 1 Clear opportunity to capitalize on projected increase in muiti-ethnic Iocal and Seattle regional populations Potentiai for product development Known as a piace that is more multi<uiturai than surrounding cities (Research) Weicorn[ng environment (Research) Cons ° Not yet at 'critical rnass' for ethnic dining experiences Lack of festivais, other arts and cuftural tourism opportunities ° Need greater opportunities to ircorporate the city's growing famiiy fun and shopping experiences � Mixed support for concept among some stakeholders � Seattie perceived as more muiti-cuitural (Research) Brand Concept 4: Accessible Fun Description: The Southccntcr Shopping 8 Entertainment District is the Seattle Metros most accessib)e, convenient and affordable fun for aU ages. You'll find Iots of dining, /orn/hfu4 sports, experiential pnterto/nnnemt and exhilarating experiences. Tukwila is the ideal place for fun with friends, day and night, whether soaring through the air or playing golf, or laughing at dinner or a brew pub. Key Strengths ▪ Family entertainment: Family Fun Center, ACME Bowl, Starfire Sports, Round 1, Cinemas, Seattle Chocolate, iFLY, Museum nfFlight Events fn Southcenter Shopping Dstrict � Outdoor recreation: Parks, gof and trails PNVY largest retail shopping opportunities Abundant dining ° Affordab}e & convenient (Research Study) Family fun activities (Rese2rch Study) Pros • Family entertainment: Family Fun Center, ACME Bowl, Starhne Sports, Round 1, Cinemas, Seattle Chocolate, IFLY, Museum of Flight, Seattle Sounders. Events in Southcenter Shopping District Outdoor recreation: Parks, golf and trails PNVV largest retail shopping opportunities Abundant dining Affordable & convenient (Research Study) Farnily fun activfties (Research Study) Cons Reduces mafor focus on retail Limited awareness of family activities ▪ Perception that BeUlevue is sIight1y better for family activities among those somewhat or not farniliar with Southcenter (Research) • More 'trendy and cool' perceptions of Bellevue 156 Community Development & Neighborhoods Minutes May 8, 2017 A sixth application from the Seattle Southside Regional Tourism Authority in the amount of $340,000 (2017 and 2018) for operation of the Visitor Information Center at Westfield Southcenter was not approved by LTAC. Staff recommended the Committee approve the applications as supported by LTAC. The City now accepts lodging tax applications on a rolling basis throughout the year, so additional applications may be presented to Council in the future. Chair Hougardy requested that staff provide the City Council with a list of the associations the City will join with use of funds allocated to memberships. UNANIMOUS APPROVAL. FORWARD TO MAY 22, 2017 COMMITTEE OF THE WHOLE. C. Day Marketing Initiative Brand Concept Staff is seeking Council approval of a brand concept called "Accessible Fun" for the day *marketing initiative as recommended by Bill Baker of Total Destination Marketing and supported by the Brand Advisory Committee. The recommendation is the conclusion of a process that included research studies, stakeholder interviews, field research, public perception surveys, advisory committee meetings, and literature review since the onset of the consultant contract signed in December 2016. Accessible Fun is intended to convey that the Southcenter Shopping and Entertainment District is accessible, convenient and affordable, and includes varied dining and entertainment options. Accessible Fun is a conceptual phrase and is not intended to be a tagline or slogan itself. Once the Council approves a brand concept branding materials can be developed and presented to the Council for further review. Committee members asked clarifying questions and decided not to make a recommendation to the Committee of the Whole. NO RECOMMENDATION. FORWARD TO May 22, 2017 COMMITTEE OF THE WHOLE. D. Follow-up on March Housing Policy Work Session Staff provided the Committee with a proposed housing work plan as follow-up to the March 30, 2017 work session where Councilmembers prioritized a list of potential housing-related policy items. The briefing included a status summary and proposed schedule for the list of items, factoring in existing workload, Council priority and existing budget. Committee members asked clarifying questions and discussed the timing of the proposals. Council had previously expressed interest in extensive neighborhood outreach regarding issues like residential neighborhood lot sizes, but staff recommends being strategic about this due to the amount of staff time and budget required. Possibilities include grouping neighborhoods, pairing up with city outreach on another topic, or starting with a neighborhood like Allentown, where some residents have expressed interest in reducing lot sizes. Chair Hougardy asked what could be done in 2017 and staff replied that starting a dialogue in the city would be a good first step as the City has not heard from a broad spectrum of people. Staff will return to Committee with information about outreach options and the amount of staff time and budget required for each. DISCUSSION ONLY. H. MISCELLANEOUS Adjourned 6:45 p.m. Committee Chair Approval Minutes by LH 157 158 TUKWI LA/SOUTHCENTER DAY MARKETING PRESENTATION TUKWILA CITY COUNCIL DAY MARKETING Background In May, 2016, LTAC recommended approval of City's request for $90,000 in lodging tax funds. City Council concurred with the recommendation and approved the City's application in July, 2016. DAY MARKETING Phased Approach Phase 1, Research Phase Phase 2, Brand Development and Marketing Strategy Phase Phase 3, Implementation Phase (Deferred) DAY MARKETING, GOALS O Primary Goals Drive more business and increase revenue for area businesses from households within a one hour drive of the Tukwila /Southcenter District. Improve the area's image by creating a positive brand for Tukwila /Southcenter. Establish a baseline to track progress. Secondary Benefits Improve the visitor experience for all visitors (day and overnight). Position the area for new businesses development. DAY MARKETING Bill Baker,Total Destination Marketing O Toto Des Bran etmg ▪ Portland -based ▪ Specialists in place positioning, branding and marketing ▪ Clients - Small communities to nations } BRgN ©T °N NG SMALL rOTIEs amazon.com WORK TO DATE Interviews with nearly 50 stakeholders; Phone Survey of Tukwila Residents Online Survey of Puget Sound Residents Stakeholder survey open to all. Destination Assessment Research Two meetings of the Brand Advisory Committee Two briefings by Bill Baker to the City Council. Draft Brand Concepts prepared. 0 Destination Strengths ✓ Getting There: Rated Excellent - access, multi transport options, free parking, less stressful ✓ Attractions &t Activities: Rated Excellent - Shopping District, Museum of Flight, Family fun ✓ Family Entertainment: Rated Excellent - iFLY, Family Fun Center, Round 1, etc - emerging competitive edge ✓ Racial and Ethnic Diversity: High recognition / support from locals, few visitor experiences, limited cultural expression - conduct a cultural audit of community SOUTHCENTER IS MUCH BETTER THAN DOWNTOWN SEATTLE • EEE I Downtown Seattle is Much Better SOUTHCENTER IS MUCH BETTER THAN DOWNTOWN BELLEVUE O zff ff • • Downtown Bellevue is much better Southcenter is much better than Downtown Renton 11 LU __� Tukwila/Southcenter: Analysis and Advantage .ettes Wor *shops Destination Assessme mLivivivui v Me° Waseata V l Brand Platform Positioning Destination Promise BRAND CONCEPT "A brand concept is the general idea or abstract meaning behind a brand. A brand's concept is used to give consistency to a brand's identity. It can be described as the first thing the City wants to pop into potential day visitor's head when they think of the City. Identifying a brand concept is an important part of the brand process. It must be completed before we can move to creating a logo, wordmark, and developing the brand personality." WHAT A "BRAND CONCEPT" IS NOT. It is not a tagline. It is not a slogan It is not for external use. BRAND CONCEPTS OPTIONS Proximity and Convenience Shopping and Dining Multi- Cultural Accessible Fun • Proposed Brand Concept - Accessible Fun The Southcenter Shopping & Entertainment District is the Seattle Metro's most accessible, convenient and affordable fun for all ages. You'll find lots of dining, family fun, sports, experiential entertainment and exhilarating experiences. Tukwila is the ideal place for fun with friends, day and night, whether soaring through the air or playing golf, or laughing at dinner or a brew pub. Accessible Fun • `Accessible' embraces affordable, proximity, convenience • All are welcome (demographics, household types, income, ethnic background, etc.). `Fun' embraces a broad spectrum of motivators Creates a flexible `umbrella' with visitor benefit focus • Favorable /scalable perception among millennials who may have or will have children (Research) Families and value- oriented shoppers primary target of Southcenter mall Opportunities for new product development (festivals, events, etc.). 01 • Reduces major focus on retail • Limited awareness of family activities Perception that Bellevue is slightly better for family activities among those somewhat or not familiar with Southcenter (Research) More `trendy and cool' perceptions of Bellevue Accessible Fun Key Strengths: • Family entertainment: Family Fun Center,ACME Bowl, Starfire Sports, Round I, Cinemas, Seattle Chocolate, iFLY, Museum of Flight • Events in Southcenter Shopping District • Outdoor recreation: Parks, golf and trails • PNW largest retail shopping opportunities • Abundant dining • Affordable & convenient (Research Study) Family fun activities (Research Study) "ACCESSIBLE" Tukwila /Southcenter is: Easy to get to. Free Parking Sounder Commuter Rail, Link Light Rail, Metro freeways. Welcoming to all people Affordable Family Fun Buses, and "ACCESSIBLE" Available Handy Reachable Usable Attainable Door's Always Open Employable Exposed Getable Near Obtainable Open Operative Possible Public Next Door Practicable Within Reach Gettable , TLE tarn i Tukwila WA Brand Positioning The beacon to guide how we communicate and deliver the brand. Note: This is for internal use only. For: People seeking outstanding shopping, family entertainment or fun with friends in the Seattle Metro Only: Tukwila /Southcenter Provides: The retail - entertainment district with the most easily accessible, affordable and convenient opportunities, which is Where they can feel a sense of: Excitement, fun, camaraderie, and relaxation Acz: ible Fur: Brzn Platform Brand Pillars: Signature Experiences: • Cinemas • Family focused establsihments • Family fun restaurants • Experiential entertainment • Events • Shopping centers and malls • Affordable shopping • Most furniture stores in PNW • Dining • Experiential entertainment • Events • Restaurants, bars, brew pub • Day Ft night activities • Girlfriends, first date Development / Build Awareness Leverage Development / Build Awareness Ac" ibI Fu : BrIn N Brand Pillars: Signature Experiences: Platform Companion: Development INITIAL NEXT STEPS Designing theVerbal Identity Brand language. Final recommendation on naming. Visual Identity Brandmark Typography Colors Expert panel review Draft report to Brand Advisory Committee in summer. 0° - City Council report in Fall. 184 Upcoming Meetings & Events May & June 2017 22nd (Monday) 23rd (Tuesday) 24th (Wednesday) 25th (Thursday) 26th (Friday) 27th (Saturday) Y Community Development & Neighborhoods Cmte., 5:30 PM (Hazelnut Conference Room) Y City Council Committee of the Whole Mtg., 7:00 PM (Council Chambers) C.O.W. to be immediately followed by a Special Meeting. Transportation & Infrastructure Cmte., 5:30 PM (Foster Conference Room) Coffee with a Cop 4:00 to 7:00 PM At the Starbucks in Southcenter Mall (near Macy's) Planning r Cancelled 29th (Monday) 30th (Tuesday) 31st (Wednesday) 1st (Thursday) 2nd (Friday) 3rd (Saturday) Memorial Day City offices and Community Center closed. > Equity & Social Justice Commission, 5:15 PM (Hazelnut Conference Room) Green Tukwila Orientation 9:00 AM to 12:00 PM (Community Center) Learn more about the Green Tukwila Partnership and efforts to care for Tukwila's forests and greenspaces. www.forterra.org/events Leaders at the Library 10:00 AM to 12:00 PM (New Tukwila Library at 14380 Tukwila Intl. Blvd.) Chat with Mayor Allan Ekberg and Superintendent Dr. Nancy Coogan about issues, concerns and celebrations in the Tukwila community. ➢ Arts Commission: 3rd Wed., 5:00 PM, Tukwila Community Center. Contact Dave Johnson at 206- 767 -2308. ➢ Civil Service Commission: 1st Mon., 5:00 PM, Human Resources Conf. Room. Contact Sara Valdez at 206- 431 -2187. ➢Community Development and Neighborhoods Committee: 2nd & 4th Mon., 5:30 PM, Hazelnut Conf. Room. (A) An ordinance adopting the 2017 National Electrical Code. (B) Application for Community Development Block Grant (CDBG) funds for playground replacement. (C) Briefing on light rail noise and vibration monitoring. COPCAB (Community Oriented Policing Citizens Adv. Board): 2nd Thurs., 6:30 PM, Duwamish Conference Room. Contact Chris Portman at 206 -431 -219.7 ➢ Equity & Social Justice Commission: 1st Thurs., 5:15 PM, Hazelnut Conf. Room. Contact Mia Navarro at 206 - 454 -7564. >Finance Committee: 1st & 3rd Tues., 5:30 PM, Hazelnut Conf. Room. ➢ Library Advisory Board: 1st Tues., 7:00 PM, Community Center. Contact Shannon Fisher at 206 - 767 -2312. Park Commission: 2nd Wed., 5:30 PM, Community Center. Contact Robert Eaton at 206- 767 -2332. ➢ Planning Commission /Board of Architectural Review: 4th Thurs., 6:30 PM, Council Chambers at City Hall. Contact Wynetta Bivens at 206 -431 -3670. ➢Public Safety Committee: 1st & 3rd Mon., 5:30 PM, Hazelnut Conf. Room. >Transportation and Infrastructure Committee: 2nd & 4th Tues., 5:30 PM, Foster Conf. Room. (A) Bid award for Boeing Access Road over BNRR Bridge Rehabilitation Project. (B) Interlocal agreement with Valley View Sewer District for 42nd Ave. S. Phase 111 Project. (C) Interlocal agreement with Water District #125 for 42nd Ave. S. Phase 111 Project. (D) TDM Program and Hopelink Partnership update. (E) Resolution adopting the Six -Year Transportation Improvement Program (2018- 2023). (F) Contract for construction management services for the CBD Sanitary Sewer Rehabilitation Project. (G) Universal garbage collection. >Tukwila Historical Society: 3rd Thurs., 7:00 PM, Tukwila Heritage & Cultural Center, 14475 59th Avenue S. Contact Louise Jones -Brown at 206- 244 -4478. >Tukwila Int'I. Blvd. Action Cmte: 2nd Tues., 7:00 PM, Valley View Sewer District, Contact Chief Villa at 206 - 433 -1815. 185 Tentative Agenda Schedule MONTH MEETING 1- REGULAR MEETING 2 - C.O.W. MEETING 3 - REGULAR MEETING -4 C.O. May 1 8 15 22 See agenda packet cover sheet for this week's agenda: May 22, 2017 Committee of the Whole Meeting. Special Meeting to follow the Committee of the Whole Meeting. June 5 Special Presentations: 12 Special Issues: 19 Special Presentations: 26 Special Issues: - Introduction of "Tukwila City of Opportunity" scholarship recipients. - Cowlitz Tribal Health Center Services - 2016 Police Dept. Annual Report Unfinished Business: - Discussion on Public Safety Plan sustainability goals. - Introduction of new employees - 2016 Fire Dept. Annual Report. - Update on day marketing campaign. - Approval of lodging tax funds. - An ordinance for condemnation relating to the Duwamish Gardens /Chinook Wind projects. - 2016 financial results. 186