HomeMy WebLinkAboutCOW 2017-05-22 Item 4E - Funding - $670,300 Lodging Tax Funding for 2017-2018 Tourism Promotional ActivitiesCOUNCIL AGENDA SYNOPSIS
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SPONSOR ❑Council 1E1.1'fclynr •FIR DCD ❑Finance •Fire TS EP &R ❑Police ❑PlI"' ❑Court
Si' ()NS41R'S The Museum of Flight, Seattle Southside Regional Tourism Authority ( SSRTA), Starfire
SU \I,NI. \RY Sports, and the City of Tukwila are requesting lodging tax funding for various tourism
promotional activities. The total amount of the request is $670,300 ($467,800 for 2017 and
$202,500 for 2018). LTAC reviewed these requests at its April 25, 2017 meeting and has
forwarded them to the City Council for final approval.
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ITEM INFORMATION
ITEM No.
4.E.
63
S'TAIT SPONSOR: BRANDON MILES
OR1GIN.11, AGENDA DATE: 5/22/17
AGENDA I l M Tri1.r.
Approval
of funding requests for lodging tax funds.
05/22/17
Motion
Dale 6/5/17
❑ Resolution
Al g Dale
❑ Ordinance
MIg Dale
❑ Bid Award
elftg Date
❑ Public Hearing
Altg Dale
❑ Other
AN Dale
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SPONSOR ❑Council 1E1.1'fclynr •FIR DCD ❑Finance •Fire TS EP &R ❑Police ❑PlI"' ❑Court
Si' ()NS41R'S The Museum of Flight, Seattle Southside Regional Tourism Authority ( SSRTA), Starfire
SU \I,NI. \RY Sports, and the City of Tukwila are requesting lodging tax funding for various tourism
promotional activities. The total amount of the request is $670,300 ($467,800 for 2017 and
$202,500 for 2018). LTAC reviewed these requests at its April 25, 2017 meeting and has
forwarded them to the City Council for final approval.
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RINIE'X'E.D BY ❑ C.O.W. Mtg.
Trans &Infrastructure
DATE: 5/08/17
ei
CDN Comm ❑ Finance
Comm.
Comm.
CI- L1.IR: HOUGARDY
• Public Safety Comm.
❑ Arts Comm.
II Parks
❑ Planning Comm.
COMMITTEE
RECOMMENDATIONS:
SPONSOR/ADMIN.
COMMITTEE
Mayor's Office /Economic Development
Unanimous Approval; Forward to Committee of the Whole
COST IMPACT / FUND SOURCE
ExPENDi1'Uitl: REQUIRED AMOUNT BUDGETED APPROPRIATION REQUIRED
$670,000 $1,360,000 (2017 and 2018) $N /A
Fund Source: LODGING TAX (TOURISM FUNDS)
Comments: Per State law, lodging tax funds can only be used for tourism promotion.
MTG. DATE
RECORD OF COUNCIL ACTION
5/22/17
MTG. DATE
ATTACHMENTS
5/22/17
Informational Memorandum dated 5/1/17
Museum of Flight Application
SSRTA, General Operations Application (2017/2018)
Starfire Sports Application
City of Tukwila, General Administration Application -
City of Tukwila, Southcenter 50th Celebration Application
Minutes from the CDN meeting of 5/8/17
6/5/17
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63
City of Tukwila
Allan Ekberg, Mayor
INFORMATIONAL MEMORANDUM
TO: Community Development and Neighborhoods
FROM: Brandon Miles, Business Relations Manager
CC: Mayor Ekberg
DATE: May 1, 2017
SUBJECT: Pending Lodging Tax Applications
ISSUE
Approval of funding requests for lodging tax funds.
BACKGROUND
The Museum of Flight, Seattle Southside Regional Tourism Authority (SSRTA), Starfire Sports,
and the City of Tukwila submitted applications for lodging tax funding for various tourism
promotional activities. The total amount of the request is $670,300 ($467,800 for 2017 and
$202,500 for 2018).
Available Lodging Tax Funds
The City collects a 1% lodging tax on certain qualifying overnight stays in paid accommodations
(hotels /motels /Airbnb) in the City. State law limits the use of these funds to tourism promotion'.
The 2016 ending fund balance for lodging tax was just over $900,000. For 2017, the City's has
budgeted $733,040 in revenue.
Application Approval Process
The City's Lodging Tax Advisory Committee (LTAC) reviews all requests, even by the City, for
use of lodging tax funds. LTAC then forwards a list of recommended applications to the City
Council for its review and consideration, if LTAC does not recommend an application be funded,
that application is not forwarded to the City Council. The City Council may approve or deny any
of the applications recommended by the LTAC. The City Council may also approve an
application and increase or decrease the dollar amount awarded.
1 RCW 57.28.080 (6) defines "tourism promotion" as "...activities, operations, and expenditures designed to
increase tourism, including but not limited to advertising, publicizing, or otherwise distributing information for the
purpose of attracting and welcoming tourists; developing strategies to expand tourism; operating tourism
promotion agencies; and funding the marketing of or the operation of special events and festivals designed to
attract tourists."
2 On August 17, 2016, the Washington State Attorney General's Office issued an informal opinion regarding
whether a municipality could change the dollar amounts recommended by the local lodging tax advisory
committee. Specifically, the informal opinion states:
"When awarding lodging tax revenues pursuant to RCW 67.28.1816(2)(b)(ii), a municipality may award amounts
different from the local lodging tax advisory committee's recommended amounts, but only after satisfying the
procedural requirements of RCW 67.28.1817(2), according to which the municipality must submit its proposed
change to the advisory committee for review and comment at least forty-five days before final action an the
proposal."
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INFORMATIONAL MEMO
Page 2
Pending Applications
Six funding applications were submitted to LTAC in March of 2017. LTAC considered the
requests at its March and April meetings. At its April meeting, LTAC recommended that five of
the applications be approved and in the amounts each applicant requested (shown in
parentheses):
1. Museum of Flight ($50,000);
2. SSRTA, General Operations ($270,000 for 2017 and $202,500 for 2018);
3. Starfire Sports ($42,000);
4. City of Tukwila, General Administration ($55,800); and
5. City of Tukwila, Southcenter 50th Celebration ($50,000).
A brief description of each applicant's request is outlined below. Copies of the individual
applications and draft scopes of work are attached with this memo.
One of the six applications was submitted by SSRTA to fund operations of the Visitor
Information Center (VIC) at Westfield Southcenter. This request was a second application
submitted by SSRTA and was for $340,000 ($170,000 in 2017 and $170,000 in 2018). The
LTAC did not recommend approval of that application. SSRTA may revise the application and
re- apply.
As a reminder, the City accepts lodging tax funding requests on a rolling basis. Additional
applications may be presented to the City Council later this year.
1. Museum of Flight, ($50, 000).
The Museum of Flight, located along Boeing Field in the north end of Tukwila, is recognized as
one of the premier aviation and space museums in the world. The Museum is home to over 150
air and space craft spanning all genres and time periods. Last year was a record year of
attendance for the Museum, with over 650,000 visiting the Museum. The Museum is a major
draw for overnight guests and for day visitors to the City.
Lodging tax funds will be used to support several high profile events at the Museum of Flight,
including the Memorial Day celebration, Jet Blast Bash, Veteran's Day, Museum of Fright, and
Santa Fly In. The City will be considered a presenting sponsor for these evets. The City hopes
to leverage these events to market Tukwila to Puget Sound residents.
The City is working with the Museum on increasing usage of the Tukwila name. The Museum
uses the "Seattle" name in its marketing and even lists "Seattle" in its address. While this makes
sense when marketing the Museum outside the Puget Sound, staff is pushing the Museum to
use "Tukwila" in local marketing.
2. Seattle Southside Regional Tourism Authority (SSRTA), $270, 000 (2017) and $202, 500
(2018) for General Operations.
SSRTA, a public development authority, formed by the City of SeaTac, is a destination
marketing organization providing tourism marketing for the cities of Tukwila, SeaTac, and Des
Moines under the "Seattle Southside" brand.
SSRTA funding primary comes from the Tourism Promotion Area (TPA) fee charged on hotels,
with at least 90 rooms, within the cities of Tukwila, SeaTac, and Des Moines. The TPA was
created by an interlocal agreement (City Contract No. 14 -049) among the three cities. In 2017,
INFORMATIONAL MEMO
Page 3
the TPA fee is estimated to generate $3.57 million. SSRTA is also supported by lodging tax
funds from the three cities. The interlocal agreement also provides anticipated lodging tax funds
from each city to SSRTA. For 2017 and 2018, Tukwila's anticipated obligation under the
interlocal agreement is $270,000 and $202,500, the amounts requested by SSRTA in its
application.
The City's lodging tax funds will support the general marketing, sales, and business services of
SSRTA. Funds will be used to support a variety of activities, including ad buys, digital media,
production of a dining guide, conducting familiarization tours in the City; and other marketing
and sales activities. The scope of work is identical to the 2016 scope of work, with the exception
that SSRTA removed operation of the VIC at Westfield Southcenter and proposed funding for it
under a separate application.
3. Starfire Sports, $42,000,
Since its opening in 2003, Starfire Sports has grown into one of the premier soccer complexes
in the United States. Last year nearly 1.3 million people visited the complex annually to take part
in soccer tournaments; play in indoor or outdoor soccer leagues; to engage in sport specific
training, soccer viewing, and attending professional soccer matches. Starfire Sports has 12
outdoor fields and two indoor fields. Starfire Sports is also the training facility for the Seattle
Sounders FC, a Major League Soccer team. Besides hosting soccer matches and leagues,
Starfire has also hosted rugby, lacrosse, and quidditch (Harry Potter).
Starfire is requesting 2017 lodging tax funds to assist in the promotion and facilitation of
leagues, events, and tournaments. The goal is to attract visitors to create 10,000 hotel room
nights and bring in 1.3 million annual visitors (not unique) to the complex and Tukwila. Starfire
will allow the City to have access to its social media and digital media in order to promote day
activities in the City.
Something new in 2017 is that the City of Tukwila will be listed as a sponsor for all Starfire
tournaments. This allows the City to position itself as being the epicenter of soccer in the Pacific
Northwest.
4. City of Tukwila, General Administration, $55, 800.
The City of Tukwila is requesting $55,800 in funding for administrative costs associated with the
lodging tax fund.
Of the $55,800 requested, $35,700 will be transferred from the lodging tax fund to the general
fund. The lodging tax fund is one of several special revenue funds managed by the City. Under
State law, the City is permitted to charge special revenue funds for the indirect costs that are
incurred by the general fund to support and maintain these special revenue funds. These costs
include, but are not limited to legal support, accounting, insurance, technology services, human
resources, and facilities support, all activities that are needed to support the lodging fund.
Additional funds are provided for training, travel, professional services, and membership to
several business and tourism organizations. These opportunities are available to all elected
officials, employees and LTAC members if applicable. Only the actual costs will be billed. Funds
not used will remain in the lodging tax fund and are eligible to be used next year.
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INFORMATIONAL MEMO
Page 4
5. City of Tukwila, Southcenter 50th Celebration, $50, 000.
Next year, Westfield Southcenter will celebrate its 50th anniversary. The opening of Southcenter
Mall 50 years ago began the transformation of the Southcenter District of the City into one of the
most vibrant retail and dining areas of Puget Sound.
Staff has requested $50,000 in lodging tax funds for planning and initial work to celebrate 50
years of the Southcenter District being the premier shopping district in the Puget Sound.
Westfield Southcenter will organize its own events to celebrate the 50th anniversary of the Mall.
As part of the planning and preparation staff is looking at creating a website; producing a video,
highlighting the area's history; and organizing events.
The Southcenter 50th Celebration will also provide an opportunity for the City to present the next
50 years of Southcenter and the brand that is currently being developed targeted toward day
visitors,
FINANCIAL IMPACT
The total amount of funding requested from the lodging tax fund is $670,300 ($467,800 for 2017
and $202,500 for 2018). As discussed above, the City has budgeted the collection of $733,000
in lodging tax revenue in 2017.
20 17 Lodging Tax Overview
Revenue
Projected Lodging Tax Revenue
$733,000
Ex• enditures
Committed Funds
Total Destination Marketing (Day Marketing)
$90,000
Pending Applications
SSRTA, General Operations
$270,000
Museum of Flight
$50,000
Starfire Sports
$42,000
City of Tukwila, General Administration
$55,800
City of Tukwila, Southcenter 50th Celebration
$50,000
Anticipated Applications3
Seattle Sounders S2
$30,000
Small Grants (Small Community Events)
$25,000
Baker Blvd, Festival Street
$25,000
Total expenditures
$727,800
2016 Ending Fund Balance:
$912,558
Current Tourism Reserve Fund:
$0.00
3 Anticipated applications are applications the City expects to receive or submit but have not yet been submitted
68 to the LTAC.
INFORMATIONAL MEMO
Page 5
OTHER
If approved, all non -city applicants will need to enter a municipal service contract with the City.
Contracts over $40,000 will come back to the City Council at a later date for review and to
authorize the Mayor to sign.
RECOMMENDATION
Staff recommends that the City Council approve the funding requests, as recommended by
LTAC. Staff suggests that the applications be placed on the May 22 ^d Committee of the Whole
meeting for discussion and the June 5th Regular meeting for decision.
ATTACHMENTS
A. Museum of Flight Application
B. Seattle Southside Regional Tourism Authority, General Operations Application (2017/18)
C. Starfire Sports Application
D. City of Tukwila, General Administration Application
E. City of Tukwila, Southcenter 50th Celebration Application
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City of Tukwila
Allan Ekberg, Mayor
Mayor's Office - David Cline, City Administrator
March, 2017
Lodging Tax Applications
Museum of Flight
$50,000
Tukwila City Hall • 6200 Southcenter Boulevard • Tukwila, WA 98188 • 206- 433 -1800 • Website: TukwilaWA.gov
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4
City of Tukwila
Allan Ekberg, Mayor
Mayor's Office - David Cline, City Administrator
Staff Memorandum
Lodging Tax Advisory Committee Funding Request
Name of Applicant:
The Museum of Flight
Address:
9404 East Marginal Way South, Tukwila, WA 98108
Total Funds Requested:
$50,000
About the Applicant:
Museum of Flight, a non- profit, is recognized as one of the premier aviation and space
museums in the world. The Museum is home to over 150 air and space craft spanning all
genres and time periods. Over the last year the Museum has averaged just over 520,000
visitors. With Boeing celebrating its 100th year anniversary and the opening of the new aviation
pavilion, the Museum of Flight is anticipating 650,000 attendees in 2016.
Over the last few years the Museum has increased its reach into eastern Washington, British
Columbia, and Oregon. Besides aviation tourist enthusiasts, the Museum is also a draw for
military affinity groups, industry professionals, and engineering and technology professionals.
The Museum is also recognized as one of the premier event spaces in Seattle, offering a wide
variety of space and event services.
Funds Previously
Awarded:
The Museum of Flight has received lodging tax funds in the past. For 2016 the Museum
received $35,000.
Funding Request Narrative:
The Museum request for funding would support seven high profile events at the Museum.
These events include, Memorial Day Weekend; Jet Blast Bash; Jet Blast Bash and Seafair
Activities; the Museum of Fright; Veteran's Day and Santa Fly In. The City will be considered
as sponsor of these events and in some cases be the presenting sponsor. Last year the City
was a presenting sponsor for three events and a sponsor for the opening of the aviation
pavilion.
Staff Comments:
The Museum of Flight is a major draw for residents of Puget Sound; tourists in the area (either
staying in the Southside region, Seattle, or Bellevue); and aviation tourists. With an estimated
draw of 650,000 attendees, the Museum provides an excellent opportunity to promote the City
Tukwila City Hall • 6200 Southcenter Boulevard • Tukwila, WA 98188 • 206- 433 -1800 • Website: TukwilaWA.gav
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Museum of Flight
May, 2016
Page 2
and region. Staff intends to work with the Museum to engage attendees at these events and
create a reason for the attendees to come back to the City (i.e. coupons, contests, discounts,
etc.).
Finally, supporting the Museum of Flight activities helps build destination experiences in the
City. Both overnight and day visitors come to the Museum, have a positive experience and
then tell their friends and families,
City of Tukwila Staff
Recommendation to LTAC: Approval
Notes:
Should LTAC and the City Council approval the application, a final scope of work, consistent
with the approved application, will be finalized by the City and the applicant. Additionally, the
applicant will need to enter into a services contract with the City. Both the scope of work and
contract need to be reviewed by the City Attorney. Because this contract will be over $40,000
the City Council will need to authorize the Mayor to execute the agreement.
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Phone: 206- 433 -1800 • Email: Mayor @TukwilaWA.gov • Website: TukwilaWA.gov
Museum of Flight
DRAFT
Scope of Services
1. As needed, contractor shall refer visitors and convention planners to Seattle Southside
Regional Tourism Authority ( SSRTA), a destination marketing organization for the City,
for assistance with lodging, restaurants, attractions, transportation companies, etc. or
directly to the City.
2. Contractor will encourage 3rd party organizers holding events at the Museum to utilize
Seattle Southside (Tukwila, SeaTac, and Des Moines) hotels. Contractor will, when
appropriate, provide 3rd party organizers a one page promotional flyer as an attachment
to its rental contracts. The content of the flyer will be mutually agreed upon by the City
and the Museum.
3. The Museum will invite City staff and SSRTA staff members to present to Museum staff
and/or volunteers the SSRTA guest relations program in order to ensure staff and/or
volunteers help promote tourism in the City in partnership and through the City and
SSRTA.
4. The Museum will work with the City's partner, SSRTA, to create vacation packages
directed toward overnight guests.
5. The Museum will seek public relations opportunities to recognize the City in press
releases, posters, etc.
6. The Museum will include the City in all appropriate donor listings.
7. The Museum will publish an article in a 2017 issue of aloft magazine (read by over
50,000 people) about the City of Tukwila. The article could include a discussion about
things to do outside of the Museum on visits to the City, dining options, and/or stories of
interests as well as highlighting the Museum — Tukwila partnership. The City will have
the opportunity to provide input to the content of the article.
8. The Museum shall contribute an article to one edition of the City's section of the Tukwila
Reporter or Hazelnut (as deemed most appropriate by the City) about the partnership
and corresponding economic impacts. The insertion shall include a redeemable Museum
coupon for City residents.
9. The Museum shall provide the City two social media posts in order for the City to
promote upcoming events and festivals in the City. .
Total Value: $5,000
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10. Memorial Day Weekend Activities: Activities honoring fallen military service men and
women. The City shall be listed as the presenting sponsor for Memorial Day Weekend.
Planned events include:
• Performance by the Boeing Employee Concert Band
• Public program featuring civilian and military guest speakers
• Free admission for US Military personnel with identification
Presenting Sponsor Benefits:
a. Opportunity for City of Tukwila staff to make brief remarks during the public program
b. Logo on Museum website event page for Memorial Day
c. Display City of Tukwila banner (provided by the City) in prominent location
d. Six (6) passes for guests admission to the Museum
Total Value: $10,000
11. Jet Blast Bash /Seafair Activities: Outdoor family weekend festival right on the Blue Angels'
flight line with static displays in the Museum's parking lot and guest speakers in the
Museum's theater. The City shall be listed as the presenting sponsor for the Jet Blast
Bash/Seafair Activities on August 5th and 6th.
Planned events include:
• 10,000+ Museum members and guest visitors enjoy food, drinks, entertainment, and
special activities in the east parking lot including up -close viewing of the Blue Angels
flights
• In addition to activities in the parking lot, special guests such as legendary SR -71
Blackbird spy -plane pilot Brian Shul share their stories in the theater
Presenting sponsor benefits:
a. Acknowledgment on the Museum's Jet Blast Bash webpage with linked logo.
Tukwila's name shall appear near the top of the webpage, with linked logo at the
bottom of the page
b. A prime dedicated 10' by 10' tent with 6' tables for giveaways, information, and/or for
hospitality. Museum understands the City will use its booth to promote other
businesses in the City or make the booth available to SSRTA
c. Photo booth opportunity at VIP viewing party with City of Tukwila (or similar props)
included and opportunity for guests to take home their photos
d. Minimum of five social media cross - promotion posts leading up to and during the
event. City can use the cross - promotions to promote activities, dining, shopping, and
hotels in Tukwila
e. Opportunity to put promotional items in VIP goodie bags. Promotional items could be
discounts and coupons for activities, dining, shopping, and/or hotels in Tukwila
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f. Museum shall work with media promoting the event to ensure that 'Tukwila" is used
in articles and radio broadcast about the event. For example, "Jet Blast Bash,
presented by the City of Tukwila"
Total Value: $15,000
12. Museum of Fright Halloween Event: For one night each year, the Museum of Flight
becomes the spooky Museum of Fright! The City shall be listed as the presenting sponsor
for the "Museum of Fright Family Halloween Event" with the following benefits
Planned events include:
Fun and deaducational flight- themed activities including storytelling, arts and crafts,
simulator flights, and games.
Presenting sponsor benefits:
a. Acknowledgment on the Museum of Fright webpage with linked logo. Tukwila's name
shall appear near the top of the webpage, with the linked logo at bottom of the page
b. Minimum of five social media cross - promotion posts leading up to and during the
event
c. Dedicated table space during the event to provide information and giveaways about
City hospitality resources
d. Museum shall work with media promoting the event to ensure that "Tukwila" is used
in articles and radio broadcast about the event
Total Value: $5,000
13. Veteran's Day Activities: The Museum salutes the outstanding contributions of America's
veterans at the annual Veterans Day Ceremony. The City of Tukwila shall be listed as the
presented sponsor of Veteran's Day at the Museum of Flight
Planned events include:
• Performance by a local community orchestra
• A color guard presentation, and guest speakers from the U.S. military
• Public program featuring civilian and military guest speakers
• Special family programs throughout the day. 2017 will pay special tribute to the
American Fighter Aces Association
• All U.S. veterans and current U.S. military personnel receive free Museum admission
Presenting Sponsor Benefits:
a. Logo on Museum website event page for Memorial Day
b. Display City of Tukwila banner (provided by the City) in prominent location
c. Six (6) passes for guests admission to the Museum
Total Value: $10,000
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14. Santa Fly-In Holiday Event: Holiday themed activities in and around the Museum welcome
families. The City shall be listed as the presenting sponsor for the "Santa Fly In" on
December 9.
Planned events include:
• Santa and Mrs. Clause make a dramatic entrance aboard his deHavilland Beaver
aircraft (weather dependent)
• Local community orchestras provide holiday music
• The Museum hosts a variety of family -fun activities
Presenting Sponsor Benefits:
a. Acknowledgment on the Santa Fly In webpage with linked logo. Tukwila's name shall
appear near the top of the webpage, with the linked logo at the bottom
b. Minimum of five social media cross- promotion posts leading up to and during the
event
c. Dedicated table space to provide information and giveaways about City Hospitality
resources
Total Value $5,000
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Application to the City of Tukwila for Use of 2017 Lodging Tax Funds
Event or Activity Name (if applicable): ' Marketing & Event Support
Amount of Lodging Tax Requested: $50,000
Applicant Organization: The Museum of Flight
Federal Tax ID Number: 91- 0785826
Mailing Address:.
Primary Contact Name: Jeff Bauknecht
9404 East Marginal Way South, Tukwila, WA
Primary Contact Phone:
206.768.7198
Primary Contact Email Address:
ibauknecht@museumofflight.org
Check all the service categories that apply to this application:
✓ Tourism promotion or marketing.
Operation of G special event or festival designed to attract tourists.
• Operation of a tourism - related facility owned or operated by a non - profit organization.
Operation and /or capital costs of a tourism - related facility owned by a municipality or a public
facilities district.
Check which one of the following applies to your agency:
✓ Non - Profit (Note: Attach a copy of your current non- profit corporate registration from the
Washington Secretary of State Office)
Public Agency
For Profit Agency /Business (Washington State UBI Number:
I am an authorized agent of the organization /agency applying for funding. I understand that:
• lam proposing a tourism- related service for 2017. If awarded, my organization intends to enter
into a services contract with the City; provide liability insurance for the duration of the contract
naming the City as additional insured and in an amount determined by the City; and file for a
permit for use of City property, if applicable.
• My agency will be required to submit a report documenting economic impact results in a
format determined by the City.
Printed or Typed Name: Jeff Bauknecht
3120/17
Date:
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1) Describe your tourism- related activity or event.
The Museum of Flight is one of the premier educational air and space museums in the world,
with a projected 2017 attendance of 570,000. Visitors come to the Museum for numerous
reasons including meetings and conferences, individual and group education programs,
research for historical and scholarly projects and simply for personal enjoyment to the many
special events held throughout the year such as those highlighted below.
Exhibits include restored air and space artifacts from the first century of flight and a library and
archives which holds the largest book, periodicals, manuals and photographic collection on the
west coast of the United States. The Museum is a leader in informal science, technology,
engineering & math (STEM) education programs, and is sought after as a mentor by similar
organizations implementing their own programs. In 2016, the Museum impacted more than
188,000 youth and educators through these education programs.
2) If an event, list the event name, date(s), and projected overall attendance.
The Museum proposes to use the funding from the City of Tukwila LTAC to support broad
messaging and support of the following special events which have proven to be very popular
with visitors over many years.
• May: Memorial Day Weekend Activities,
• August: Jet Blast Bash /Seafair Activities: This is the week the Blue Angels call the Museum of
Flight home. Daily training flights and performances draw the largest crowds of the year,
• October: Museum of Fright: Our Halloween special event where aviation spirits come to life
and the science and mystery of flight are found throughout the Museum,
• November: Veteran's Day Activities, and
• December: "Santa Fly In ": This holiday themed special event has been a Museum member
favorite for many years. Santa flies in by means of airplane or helicopter and meets the
families for holiday fun and activities.
in addition to the highlighted programs listed above, please find a listing of our 2016 public
programs for a broad perspective of the diversity of programs we offer.
3) Is your event /activity /facility focusing on attracting overnight tourists, day tourists, or both?
The Museum focuses on attracting overnight and day tourists. Our special weekend events and
business conferences, as well as our immersive education programs, draw thousands of
overnight clients to the region. Our annual family - friendly weekend events draw day visitors
from King, Pierce, Snohomish, Kitsap & Skagit counties.
Events such as the grand opening of our Aviation Pavilion and hosting of The Boeing Company's
Centennial Celebration in 2016 attracted more than 100,000 visitors from around the country
and world.
2
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4) Describe why visitors will travel to Tukwila to attend your event /activity /facility.
The Museum is recognized by both its peers and the general public as one of the premier
aerospace museums in the world. The addition of the 140,000 square foot Aviation Pavilion (in
2016) now covers and protects 19 of our iconic aircraft, and thousands of visitors looking for
relief from the sometimes unpredictable Pacific Northwest weather. The comprehensive nature
of the Museum's collection is virtually unmatched within the industry, showcasing more than
150 air and space craft across all genres and time periods. In addition, the Museum ranks
among the top five for meeting and event capacity in the greater Seattle region. Visitors come
to the Museum for the fun and excitement that is flight.
The collection, combined with easy access and free parking, makes the Museum one of the top
picks for corporate and affinity group conferences such as military organizations and reunions.
Visitors are entertained with a nonstop airshow every day at the Museum due to the many
different types of aircraft flying into and out of Boeing Field!
Finally, our STEM -based education programs are some of the best to be found anywhere in the
country. With programs serving preK -12 as well as professional development programs for
educators, some of the Museum's most frequent patrons are schools and youth organizations
from around the region and teachers attending educator workshops.
5) Describe the geographic target of the visitors you hope to attract (locally, regionally,
nationally, and /or internationally).
The Museum provides an experience for almost any age, education level or cultural
background. Our target audience is primarily young families with children, living in the Puget
Sound region, along with out -of -state leisure and business tourists. A secondary audience, we
continue to develop are the outlying areas of Eastern Washington, British Columbia and
Southwest Washington and Portland, Oregon.
The Museum's vision is to be the foremost educational air and space museum in the world. One
of our most important targets are preK -12th grade youth and educators. To that end we provide
more than 22 different STEM -based informal education programs at the Museum's main
campus and offsite through outreach education staff. Our staff has facilitated programs
throughout the Pacific Northwest and across the country. Over the last four years the Museum
has also continued to expand its online presence through a growing Digital Learning
Department. Several immersive education programs provide students across the state the
opportunity to work in a mentored learning environment. Students learn through online
courses and then have the opportunity travel to the Museum for culminating experiences.
6) Describe the prior success of your event /activity /facility in attracting tourists
The Museum enjoyed an historical year in 2016, welcoming more than 660,000 visitors and
reaching more than 188,000 preK -12th grade students and educators with informal STEM
education programs. In addition to one of the most comprehensive air and space craft
collection in the world, the Museum houses the largest aerospace library and archives on the
3
81
west coast, serving researchers and scholars. Historians, engineers, high school and college
students, as well as film production teams, use this vast collection to support research, aid in
design concepts and even create accurate and exciting visual images on the small and big
screen.
7) If this your first time holding the event /activity /facility provide background on why you think
it will be successful.
Does not apply.
8) Describe the media strategy you employ to promote your event /activity /facility to attract
overnight and /or day tourists? Please list any digital or print media (newsletters, e- blasts,
social media, etc.) your agency uses or intends to use to promote your event /activity /facility.
The Museum of Flight will continue to use local area media; radio, print and billboards, to
target overnight and day tourists to our events and new attractions. During the next 24
months specific focus will be placed on the opening of the new Apollo exhibit, the centennial
anniversary of the end of World War I in 2018 and the 50th anniversary of the Apollo 11 moon
landing in 2019.
Media specifically targeting tourists include Metro busses in King and Pierce counties and
mobile advertising and rack cards inside the hotels. Social media, along with geo- fencing, will
be used heavily to reach day tourists. Radio is planned for KBKS, KCMS, KIRO, KJAQ, KJR -AM,
KJR -FM, KKWF, KOMO, KPLZ, KPWK, KITH, KQMV and KZOK.
The Museum also has a strong online presence.
2016 social media and website statistics shown below.
Social Network Stats Website Stats
lnstagram 13,000 978,000 unique users
Facebook 68,000 1,300,000 visits
Google+ 195,000 4,700,000 page views
Twitter 15,000
9) Describe how you will promote lodging establishments, restaurants, retailers, and
entertainment establishments in the City of Tukwila.
The Museum promotes the businesses in the Tukwila region through placement of the Seattle
Southside Regional Tourism Authority (SSRTA) Visitor Guide in our Museum lobby kiosk. We
also promote SSRTA through placement of their tourism "widget" on our website in an effort
to drive website traffic to the myriad lodging and other tourism businesses in the South Seattle
region. Throughout the year we also look for opportunities to collaborate with SSRTA on
marketing projects.
4
82
10) is the City able to use your digital and print media for collaborative marketing?
Yes, the Museum is willing to collaborate with the City on cross - marketing promotions when
appropriate.
11) Describe how you will use the name, "Tukwila" in publications, promotions, and for your
event?
The Museum will look for opportunities to use the name Tukwila in identifying its location.
When appropriate, and it does not conflict with the overall message, the Museum is willing to
tag some of its messaging with "in Tukwila." This may include website, print, or radio.
12) Measurements and Metrics
As a direct result of your proposed tourism - related service, provide an estimate of:
a.
Overall attendance at your proposed event/activity /facility:
570,000
b.
Number of people who will travel fewer than 50 miles for your
event /activity
320,500
c.
Number of people who will travel more than 50 miles for your
event /activity
249,500
d.
Of the people who travel more than 50 miles, the number of people
who will travel from another country or state
100,000
e.
Of the people who travel more than 50 miles, the number of people
who will stay overnight in Tukwila.
15,000
f.
Of the people staying overnight, the number of people who will stay in
PAID accommodations (hotel /motel /bed - breakfast) in Tukwila.
7,000
g.
Number of paid lodging room nights resulting from your proposed
event/ activity /facility (for example: 25 paid rooms on Friday and 50
paid rooms on Saturday = 75 paid lodging room nights)
8,200
Individual Program Attendance 2016
• May: Memorial Day Weekend Activities 7,598
• August: Jet Blast Bash Activities (full week) 19,177
• October: Museum of Fright 2,339
• November: Veteran's Day Activities 2,250
• December: Santa Fly In 1,505
Total 32,869
5
2017 )Projected)
7,800
20,000
2,400
2,500
1,600
34,300
83
13) What methodologies did you use to calculate the estimates and what methodologies will you
use to track outcomes, such as total participants, estimated visitor spending, etc.?
Total numbers in the chart above are estimates calculated by combining the number of room
nights known or estimated to be used by:
a. Washington Aerospace Scholars summer residency program,
b. Out -of -town Public Program guest speakers,
c. Special events related to public programs and private events surrounding exhibit openings
and the 2017 Red Barn Heritage Award,
d. 2016 Hops & Props attendees, and
e. An estimate of the overnight visitors from general admission.
Individual program numbers come from actual admissions tracking for 2016 and projections for
2017. Although our 2016 Blue Angels weekend was still a huge success, the weather for the
weekend was unusually poor and affected our overall numbers. Weather is traditionally very
good for Blue Angels and we expect to bounce back this year.
Veteran's Day falls on a Saturday in 2017. Along with the Saturday date, a strong focus on
military related anniversaries will be taking place throughout 2017. We anticipate this
combination will have a very positive effect on attendance for Memorial Day and Veteran's
Day.
14) Are you applying for lodging tax funds from another community? If so, which communities
and in what amounts?
We have applied for funding from the City of SeaTac and been approved for $60,000 for 2017
and 2018.
15) Are you applying funding from Seattle Southside Regional Tourism Authority ( SSRTA)? If so, in
what amount?
We are in discussion with SSRTA but have not submitted a funding application yet.
16) What is the overall budget for your event /activity /facility? What percent of the budget are
you requesting from the City of Tukwila?
The overall 2017 operations budget for the Museum of Flight is $20,358,676.
The 2017 Museum marketing budget is $1,014,350. The requested $50,000 represents 5% of
the marketing budget.
17) What will you cut from your proposal or do differently if full funding for your request is not
available or recommended?
Marketing efforts and event budgets would simply be scaled back to meet available revenue.
Updated 3/20/17
84
6
THE MUSEUM OF FLIGHT
Corporate Engagement Menu 2017
Companies and corporations are vital partners in achieving the Museum's vision: to be the foremost
educational air and space museum in the world. We are interested in partnering with companies
that share our vision and values.
Together we can serve and inspire the greater Seattle community and address pressing local and
national issues, such as the need to ignite a passion for Science, Technology, Engineering, and Math
(STEM) education in learners of all ages.
Thank you for your consideration. We look forward to answering your questions and to working with
you personally on a customized proposal that serves the unique goals of your company. We aim to
exceed your expectations at every step — especially when it comes to delivery.
Fast facts:
• The Museum of Flight is the largest private air and space museum in the world and a
Smithsonian Institution affiliate
• In 2016, we received 668,000+ visitors from around the globe
• We inspired 188,000+ youth and educators regionally and internationally with immersive,
engaging STEM programs delivered on -site and remotely
▪ Our community is large and loyal; we have more than 70,064 likes and 157,147 visits on
Facebook, and 14,600 followers on Twitter
MUSEUM CONTACT:
Mary Batterson, Corporate Partnerships Officer
Direct Dial: 206 -764 -5879
Email: Mi3atterson@.MuseumofFl+ght.org
Students enjoy a mission in the Challenger Learning Center's immersive environment
Year -Round Engagement
Naming Opportunities
Many naming opportunities are available at The Museum of Flight and range from named programs
to named rooms and buildings. Please contact us directly for more information about current
options available.
Weekend Family Workshops - $25,000; annual sponsorship
Every weekend of the year, thousands of families join us onsite at the Museum for Weekend Family
Workshops. Workshops are geared toward children ages 3 -7 and begin with a short lesson on a
theme that concludes with a fun hands -on craft activity for kids to take home.
Exhibits and Special Exhibitions - Presenting Sponsorships range from $10,000 - 100,000+
Help us tell a story that resonates with your company or customers! Sponsor a special exhibition —
past examples include Style in the Aisle, Spirit of Flight Photography Exhibition, and In Search of Amelia
Earhart. Special exhibits coming in 2017 include an updated Apollo Exhibit set to open in May of
2017, The Spirit of Flight juried photography exhibit set to open in June and WW1: The Art of War set
to open in September.
Museum of Flight Movie Series - $10,000 annually
Put your name on the big screen! Reach up to 300 Museum visitors per showing with a special
message slide on the screen (no video, please) before each movie showing. Sponsors also receive
logo recognition on 3D glasses provided. Movies include Journey to Space in 3D, Space Next and Living
in the Age of Airplanes.
Member Movie Nights – $1,000 per Showing
Put your name on the big screen! Reach approximately 60 -80 Museum Members per showing with
branding on the big screen in the William M. Allen Theater. Past titles have included The Rocketeer,
Up, and Apollo 13. Space and aviation themed snacks are served. A great opportunity for co- branded
giveaway items members will love to take home!
Coffee with the Curator - $500 per Session or $5,000 for Presenter of the Full Series
Members get a sneak peek behind the scenes at this monthly program featuring presentations from
the members of the Museum's curatorial team. Past sessions have included presentations on the
Museum's 3.8 million historic photographs, new artifacts in the collection and more.
Free First Thursdays - Unavailable; currently sponsored through 2017
Once a month, the Museum stays open late – and admission is free. Enjoy the Museum's T.A.
Wilson Great Gallery, William E. Boeing Red Barn, J. Elroy McCaw Personal Courage Wing and
more from 5 to 9 p.m.
InFlight InSight -- $500 per Session or $5,000 for Presenter of the Full Series
This is a new monthly series inspired by aviation insiders about air travel. Planned topics include
Pilots and Paws, Inside the Iditarod and For Future Generations, The History of the Museum of
Flight. A great opportunity for branded giveaway items.
86
Santa Fly -in - Presenting Sponsor $5,000; lower Ievels available
Forget Santa at the mall... try Santa at the Museum! Santa makes a dramatic entrance aboard his
deHavilland Beaver aircraft to greet families and hear Christmas wishes during this annual holiday
celebration. Local community orchestras provide holiday music and the Museum hosts a variety of
fun activities. For video of this event, click
Hops and Props - Presenting Sponsor $7,500; lower levels available
Seattle laves its beer! Join more than 2,500 attendees and 75 breweries at the Northwest's premier
aviation - themed beer tasting event. Celebrate craft brews from across the region and world —all in
support of The Museum of Flight. This event typically sells out within one week. Hops and Props
2017 will take place on Saturday, February
Women Fly! - Presenting Sponsor $5,000; lower levels available
Girls rock at The Museum of Flight's annual Women Fly! special event for young women in middle
and high school who are interested in aviation and aerospace careers. Girls are invited to participate
in a day of motivational and career- oriented activities and to meet and learn from exceptional
women working in these fields. Women Fly! 2017 will take place on March 23'd and 24`I'
Memorial Day Weekend - Presenting Sponsor $10,000; lower levels available
jet Blast Bash - Presenting Sponsor $15,000; lower levels available
Museum of Fright Family Halloween Event - Presenting Sponsor $5,000
Veterans Day at the Museum - Presenting Sponsor $10,000; lower levels available
Seasonal Special Events
Spring and Summer Events
Spirit of Flight Photography Competition - Presenting Sponsor $5,000
Photographers from around the globe are encouraged to submit their best work as they capture the
mystery and wonder that is flight. Winning images are displayed in an exhibit in the Museum's Great
Gallery. Great opportunity for the sponsor to offer an item to be included in the prize package!
The Museum honors those who have given their lives in service to their country with our annual
Memorial Day ceremony. The ceremony includes a performance of patriotic music by a local
community orchestra, color guard presentation, and guest speakers from the U.S. military and local
government. In addition to the ceremony, the Museum hosts special family programs for all U.S.
veterans and current U.S. military personnel, who receive free admission.
Father's Day -- Presenting Sponsor $5,000; lower levels available
Fathers receive free admission to the Museum during this annual event. The Museum provides fun,
family- friendly activities, which have included gallery tours, book signings, LEGDTM building
activities, paper airplane building and flying workshops, and the "Flying Gizmos" show. A
Presenting Sponsor is sought for this annual event.
Quench your need for speed! As part of the annual Seafair festivities in the Puget Sound region, The
Museum of Flight is the host and home of the world - renowned Blue Angels, U.S. Navy flight team.
Visitors are able to view jets up close and activities include the team's precise pre -flight walk- downs,
thrilling formation takeoffs and the chance to see some of the Navy's finest pilots as they return
from their practice sessions and show performances. For a video of the Angels taking off, click _.
Fall and Winter Events
For one night each year, the Museum of Flight becomes the spooky Museum of Fright! This annual
event provides area families fun and deaducational flight- themed activities including storytelling, arts
and crafts, simulator flights, and games. Hundreds of local families with young children flock to the
Museum and the event is free to youth in costume.
The Museum salutes the outstanding contributions of America's veterans at the annual Veterans
Day Ceremony. This patriotic ceremony includes a performance of music by a local community
orchestra, a color guard presentation, and guest speakers from the U.S. military. In addition to the
ceremony, the Museum hosts special family programs throughout the day. 2017 will pay special
tribute to the American Fighter Aces Association. All U.S. veterans and current U.S. military
personnel receive free Museum admission.
88
2016 Museum of Flight Program Sample List
First Thursda - Conversations
"Eleven" - documentar film
OSIRIS Rex sk pe chat
Boein• Centennial 1910s)
Birth of Boein•
Astronaut Remembrance - exhibits /dis fa slvideo
February
First Thursda - Seattle Chinese Chorus
Black Histor Month presentation
PSEC En. ineerin• Fair & Popsicle Brid. e Contest
Educator Evenin•
NW Scale Modelers Show
Boein• Centennial Focus Talk 1920s)
Boein. Model 40 Presentation
Win s of Rescue
Mercur
13: Woman in S. ace Pro. ram
Hops and Props
March
Boein. 727 #1 final fli ht and arrival
Srowin. Up Boein
3oein. Centennial Focus Talk (1930s
istoric character research
3oarin. Expo - displa s, lectures & films
Feb 13 and 14
Feb 13 -14
Feb. 13
SUBJECT 8t/or PRESENTER
Goole En. ineers
Q &A wf director Geor. a Retales
Osiris Rex Satellite
Red Barn, B &W, B -1 Sea lane
Mike Lavelle Presentation
Ron Hobbs/Ton Gondola
Musical performance
Stephanie Wilson, astronaut
Worksho.s and contest
Educator worksho•s
Exhibits and worksho. s
Model 40, Model 80
Addison Pemberton
Yahudo Natel /Cind . Smith
Philii• Tartafone
Public event- microbrew sam•lin
First 727 final fli• ht from Paine Field
Rebecca Wallick
'lyin. Down to Rio
Vomen Fl 1 Pro• ram
pril
ensor Da "Virtual Realit "
entennial of Coast Guard Aviation
rst Thursda - Climate Da
EAF Electric Airplane Challen.e
ein. Centennial Talks (1940s)
arbird Factory
l Friends, Little Friends - AFAA panel
ri's Ni ht "First Man in Space "
Ice Curtiss Ta for
Y
Jel Rocketr presentation and workshops
den A • e of Model Rocketr
in. Centennial Talks (1950s)
t Win s and Jet Airliners
ed Forces Day
rican Heroes Airshow helicopters
"ve and Be ond" Exhibit Grand Openin
an Astronaut
orial Da ro. ram
Apr 9 -10
Apr 9
Apr 16
Ma 14 -15
Thursda - Seattle MS Science Fair
Science of O.era
Author Sand McCormack
Displa s and lectures
Fred Astaire film
Soyeon Yi; The first Korean astronaut
Exhibit & educational activities
Helico.ters (Dolphin /Ja hawk)
Monitorin. from Space; Dr. Bauman
Presentation & lecture
B -29, Stearman Ka det
John Fredrickson
Fi • hter Aces panel
Adit a Sood, Producer of "the Martian"
British Stearman pilot
Lee Peister /NAR volunteers
{Lee and Bett Piester, Bill Stine
707, B -47, B -52
Naturalization Ceremon
Helicopter displa in .arkin. lot
Gran openin. of Centennial Exhibit
Astronaut Tom Jones
Boein. Band & ceremon
Middle School Science
Seattle 0 rera discussion
2016 Museum of Flight Program Sample List
A B -17 Aluminum Overcast f4 in
ein Centennial Talks 1960s)
olution of In -fli ht Aviation Food
.
•
Safet Da
Space conference, mini talks and live stream
'iation Pavilion Grand O enin•
>teroid Awareness Da
,ly
rWii Aircraft R in (Collin s)
•
•
Flags Pro ram
irst Thursda - Av Pav at Ni ht
bove and Be and Live!
,oein 100th Anniv. Celebration and Fl
few Horizons Pluto mission
•
ht
lnsi
•
ht
kugust
=first Thursda - Aviation Pavilion at ni• ht
3eafair: 70th Anniversar of the Blue An +els
Above and Be and Live!
Infii• ht Ins'
•
ht
September
First Thursda - Teiesco
Pre screenin Sull film
Arrn Combat Helicopter
Smithsonian Free da
Fl in it Forward (free fli
•
•
es
Pilot Amber Smith
hts for middle school • irls
October
First Thursda - Astronom ni :ht conversations
PNW Air & Space Museum conference
Astronaut Mike Massimino
Star Wars Reads Day
Spaceship 1- themed activities
How to Make a Spaceship
Astrobialo• mini -talks
Art of War FA pro • ram
Museum of Fri ht
November
First Thursda - Spacefest hands -on
Spacefest
Spacefest teacher workshop
NW Scale Modelers mini show
Nat. Historical Miniature Gamin Societ
Veteran's Da
Educator 0 e House
RC Airplane Expo
December
First Thursda - LEAF STEM chailen ■e
Words on Wins
's Landin
Jun 6
June 18, 21 -23
Jun 25 -26
Jun 30
Jul 1 -4
Jul 4
Jul 9
Jul 30
Au • 4
Au. 5 -7
Au 20
Au* 27
Sept 1
Sept 8
Sept 17
Sept. 24
Sept 24 -25
Oct
Oct 7 -8
Oct 14
Oct 8
Oct 15
Oct 17
Oct 22
Oct 22
Oct 30
Nov 3
Nov 3 -5
Nov. 4
Nov 5
Nov 6
Nov 11
Nov 11
Nov 26
Dec 1
Dec 3
Dec 10
EAA B -17 on site
Boein• 727, 737, 747
Aviation Food Historian - Richard Foss
`Fire Dept. trucks and demos
Panel . resentation; moderator Geoff Nunn
Grand o • enln • of new Aviation Pavilion
Educational activities
Public fii•hts Jul 2-4
Histor of the 27 American fia• s
Fli• ht 'acket nis ht1DFC star tellin'
Navid Barat :Wild WANDER Proect
Founder's Da Weekend
Ton Gondola: One Year Later
Martin Ramirez, Zoo: Snakes on a Plane
Former Blue An el "Boss" Bill Newman
Blue An • els demonstration fli • hts
Alfred McEwen (U of AZ, HiRise on MRO)
Seattle Fl Do + •erform. (3) /meet & • reet
How to use a telescope /view sun safel
Premier of movie "Sul! "
Lecture and book si •nin
Free admission
Free fli•hts - Amelia's Aer Club
Exhibits and workshops
Business conference
lecture/book si • nin ■ /Shuttle tours
Readin• stops around the Museum
New SpaceShipOne exhibit
Author Julian Guthrie panel presentation
Max Showalter
Fig titer Aces litho+ raph event
Halloween themed activities
General activities throu • hoot Museum
Space themed exhibits & presentations
Science ournalism
Exhibits and workshops
Exhibits and worksho • s
Reco• nition ceremon
Worksho s and networkin
Exhibits and workshops
•
•
AIAA outreach
Gatherin of Aviation Authors
Holida themed activities
•
442'67:
City of Tukwila
Mayor's Office - David Cline, City Administrator
March, 2017
Lodging Tax Applications
Allan Ekberg, Mayor
Seattle Southside Regional Tourism Authority
General Operations
$270,000 (2017)
$202,500 (2018)
Tukwila City Hai • 6200 Southcerater Boulevard . Tukwila, WA 98188 206- 433 -1800 • Website: TukwilaWA.gov
91
City of Tukwila
Allan Ekberg, Mayor
Mayor's Office - David Cline, City Administrator
Staff Memorandum
Lodging Tax Advisory Committee FundingRequest
Name of Applicant:
Seattle Southside Regional Tourism Authority (SSRTA)
Address:
3100 S. 176th Street; Seattle, WA 98188
Total Funds Requested:
$270,000 for 2017 and $202,500 for 2018 for general operations.
About the Applicant:
SSRTA, a public development authority, formed by the City of Tukwila is a destination
marketing organization provided tourism marketing for the cities of SeaTac, Tukwila, and Des
Moines under the "Seattle Southside" brand. in the past destination marketing services were
provided by Seattle Southside Visitor Services (SSVS), which was administrated by the City of
Tukwila. On January 1, 2016 services provided by SSVS transitioned to SSRTA.
Funds Previously
Awarded:
in 2016, as outlined in the TPA Interiocal Agreement, the City provided $337,500 to SSRTA.
Funding Request Narrative:
SSRTA is requesting City lodging tax funds for general operations to be used to to fund
general marketing, sales, and business services. Funds will be used to support a variety of
activities, including sales and FAM tours and social media promotions. The proposed scope of
services is identical to the scope of services for 2016, with the exception that the scope of
services does not include the operation of the Westfield Visitor Information Center (VIC).
SSRTA is requesting additional funds, under a separate application, for operation of the
Westfield VIC.
SSRTA has requested two years of funding. The amounts are consistent with the TPA
lnterlocal Agreement.
Staff Comments:
SSRTA helps the city in its goal of creating a strong and diverse economy. SSRTA assists
Tukwila hotels in generating sales leads, booking meetings and conventions, and booking
room nights. Of three cities that makes up Seattle Southside, Tukwila has the greatest
estimated visitor spending, even though we only account for 27% of the total lodging rooms in
Seattle Southside. When SSRTA books hotel rooms and bring group to the region, even when
Tukwila City Hall • 6200 Southrenter Boulevard • Tukwila, WA 98188 • 206 - 433 -1800 • Website: TukwilaWAgov
93
SSRTA, Application #1
March, 2017
Page 2
the rooms are in the cities of SeaTac or Des Moines, Tukwila still benefits because visitors
come to the Southcenter are to dine, shop, and for entertainment. A collaborative regional
approach, offered by SSRTA, is highly beneficial to the City.
SSRTA is providing an invaluable service, which in the past had been provided by SSVS.
SSRTA helps market the area to potential tourist helping to drive tourist customers to area
businesses. SSRTA's mission supports the City's overall economic development efforts to
strengthen the City's economy.
City of Tukwila Staff
Recommendation to LTAC: Approval
Notes:
Should LTAC and the City Council approve the request, a final scope of work, consistent with
the approved application, will be finalized by the City and the applicant. Additionally, the
applicant will need to enter into a services contract with the City, Both the scope of work and
contract need to be reviewed by the City Attorney. Because this contract will be over $40,000
the City Council will need to authorize the Mayor to execute the agreement.
94
Phone: 206- 433 -1800 • Email: Mayor@TukwilaWA.gov • Website: TukwilaWA.gov
Exhibit "B„
2017 Proposed Scope of Services
I. Maintain a destination marketing website and toll -free phone number to attract inquiries from
leisure and business travelers and meeting planners primarily outside a SO -mile radius. The
website will include information and business listings for tourism related businesses located in
Tukwila that hold a Tukwila business license (list of licenses to be provided by City staff)
including those businesses that do not pay lodging tax or TPA assessments; business listings are
to be provided by the City.
2. Produce and distribute a Destination Guide that includes information and business listings for
tourism related businesses that hold a Tukwila business license (list of licenses to be provided by
City staff) including those businesses that do not pay lodging tax or TPA assessments.
3_ Provide meeting planning assistance to planners looking host events in the Tukwila area. List all
meeting resources in guide and distribute to potential clients.
4. Work with tourism related business to promote the area as a meeting and event friendly
destination at trade shows and client meetings.
5. Produce and distribute a Dining Guide on a no- less -than every other year basis that includes
information and businesses listings for area full service restaurants that includes those located
in Tukwila.
6. Organize familiarization (FAM) tours that highlight local tourism related businesses to other
industry affiliates, planners and media.
7. include a reciprocal link to the City on Seattle Southside.com in the "About Us" section under
"Our Cities ".
8. Seattle Southside RTA will use its social media platforms such as Facebook, Twitter, blog posts,
press releases, and e- newsletters as vehicles to promote the City's relevant tourism activities,
events and festivals and tourism businesses happenings.
9. Support the City's efforts to attract visitors to local events by acting as a sourcing partner to help
secure vendors as well as social media and PR support.
10. Produce an Annual Report and present report to the City Lodging Tax Advisory Committee, City
Council, or other meetings, if requested by the City. Report will include a summary of the annual
marketing initiatives implemented, measured performance outcomes and ROI.
95
Application to the City of Tu. wila for Use of 2017 and 2018 Lodging Tax Funds
Event or Activity Name (if applicable): General Operations
Amount of Lodging Tax Requested: $270,000 for 2017, $202,500 for 2018
Applicant Organization: i Seattle Southside Regional Tourism Authority
Federal Tax 117 Number. 47- 3031480
Mailing Address:
Primary Contact Name: Katherine Kertzman
Primary Contact Phone: Main # 205 -575 -2489
Primary Contact Email Address: ( Kathei i,ne t. tIc.3 1.1
3100 5 176th, STE 200
t1LleA L)IIE
Check all the service categories that apply to this application:
'7 Tourism promotion or marketing.
Operation of a special event or festival designed to attract tourists.
Operation of a tourism - related facility owned or operated by a non - profit organization.
Operation and /or capital costs of a tourism- related facility owned by a municipality or a public
facilities district.
Check which one of the following applies to your agency:
Non- Profit (Note: Attach a copy of your current non - profit corporate registration from the
Washington Secretary of State Office)
Pubic Agency
For Profit Agency /Business (Washington State UBI Number:
am an authorized agent of the organization /agency applying for funding. 1 understand that:
1 am proposing a tourism - related service for 2017 and 2018. If awarded, my organization
intends to enter into a services contract with the City; provide liability insurance for the
duration of the contract naming the City as additional insured and in an amount determined by
the City; and fife for a permit for use of City property, if applicable.
My agency will be required to submit a report documenting economic impact results in a
format determined by the City.
Signature:
Katherine Kertzman
Printed or Typed Name:
96
3/10/17
Date:
1) Describe your tourism - related activity or event.
Seattle Southside Regional Tourism Authority (RTA) is the o ff`tciul regional destivaticnt marketing
organization (DMO) for the cities of SeaTac. Tukwila and Des Moines. Seattle Southside RTA
promotes the combined communities as a destination branded "Seattle Southside" to create
increased economic impact through marketing the destination's numerous travel and tourism
businesses. Seattle Southside RTA is highly regarded as an effective organization and valued within
our comtneenities, region and state.
Vision Statement:
To position Seattle Southside as a destination of choice Or practical travelers to Seattle while
enhancing the image and economic .strength of the region.
Mission Statement:
As a brand- driven and entrepreneurial destination marketing organization. Seattle Southside RTA
provides advocacy and innovative services to competitively market the destination_ This function
helps create jobs, grow tax revenues, and improve quality of life, for our businesses and residents.
See Attachment A for Scope of Services.
2) If an event, list the event name, date(s), and projected overall attendance.
Not Applicable
3) Is your event /activity /facility focusing on attracting overnight tourists, day tourists, or both?
The R7A 's primary focus is attracting overnight tourists who stay overnight in paid
accommodations, eat in local restaurants, shop within area retailers, visit nearby attractions, etc. as
these travels have the highest visitor- .spend per trip generating the greatest economic impact and
return on investment.
4) Describe why visitors will travel to Tukwila to attend your event /activity /facility.
Travelers can do more when visiting Tukwila because of its central location; access to
transportation including shuttles. recital cars, and tours; affordability; unique attractions; plentifid
,shopping and dining choices that stretch time, Harney and opportunities further.
Print, radio and online advertising drive business to Seattle Southside 's website, toll-free telephone
line and Visitor Centers for more information about Tukwihr tourism related - businesses.
Positive press generated by the Seattle Southside RTA encourages visitors to traI' d to the area to
experience everything they've read about.
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The RT.- produces ct t arietr of destination guides designed to he used by visitors or locals hosting
crtu
0,0 01(7) visitors including c ottiplete details relating to accommodations, restaurants,
transprtrfaticrti, activities, and maps 10 steer tourists to Trckst•ila businesses.
5) Describe the geographic target of the visitors you hope to attract (locally, regionally,
nationally, and /or internationally).
The RTA '.s primary focus is attr-actin,s; regional, national and international travelers outside of a 50-
mile radius silt° stay overnight in paid ar•crt.rtodations, although local residents also receive benefit
from RT.1 nun- kerint activities that include but are not Ihnited to visitor concierge ierge services provided
through the .satellite Visitor Center of Westfield Sr ►utlirenter. social tnedia advertising and some
ctsrarene_.s.s print advertising as well as media outreach effOrts generating positive press about the
region.
6) Describe the prior success of your event /activity /facility in attracting tourists.
2016 Seattle Southside Measurable Outcomes:
Website Conversions: 478,270 unique visits resulting in 162.612 reservations .- 5976 average parry
spend* = $158709,312 estimated direct .spend
Group Sales: 11,781 room nights :r $412 per dire= $4,111.886 estimated direct spend
Shuttle Riders: 25.312 riders' x $ 172 average spend^ P S4,353,664 estimated direct spend
VC Walk -in Hotel Reservations: 281 room nights .v $412 1
spend
Commission: 59.459
$167,300,093 Total Estimated Direct Visitor Spendink
$4,168,850 Budget
= $1 to 540.13 ROl
Jos• =,S11 5.772 extitnareel direct
'-'Dean Runyan Repo; r 2016p
^
H2R Shuttle Conversion .Sold - c 4nsonc t' spent le« than $25 or an■ one who spent wore than S i .(1044
were not included in the result•.)
7) if this your first time holding the event /activity /facility provide background on why you think
it will he successful.
Nor Applicable-the Seattle Sottth.side tourism jrro iuEton program /u:.ti' been in Krism...ace.fr.,r 17 sears
clod is on internationally recognized destination marketing organization hating received numerous
marketing awards.
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8) Describe the media strategy you employ to promote your event /activity /facility to attract
overnight and/or day tourists? Please list any digital or print media (newsletters, e- blasts,
social media, etc.) your agency uses or intends to use to promote your event /activity /facility.
Please see 2016 -2021 Strategic Plan,
9) Describe how you will promote lodging establishments, restaurants, retailers, and
entertainment establishments in the City of Tukwila.
Wehsite, printed materials, advertising. P1? & .social media, sales outreach. etc.
10) Is the City able to use your digital and print media for collaborative marketing?
Yes. we are very interested in learning more about the City's collaborative remarketing opportunities.
11) Describe how you will use the name Tukwila" in publications, promotions and for your
event?
Tukwila is used throughout Seattle South.side "s marketing materials. All Seattle Southside
advertising utilizes a logo that identifies Tukwila by name. The Dining Guide identifies and lists all
full-service Tukwila restaurants and their addresses. the Travel Planner lists all Tukwila hotels and
their addresses. We produce a regional snap that identifies Tukwila. Our website identifies Tukwila
on all businesses with that address and features countless attractions, retail, lod ,ing properties and
more all located in Tukwila.
12) Measurements and Metrics
The RTA is expected to exceed last yea r outcomes. Below is based on 2016.
As a direct result of your proposed tourism- related service, provide an estimate of:
a. Overall attendance at your proposed event /activity /facility?
478,270 website, 6203 meeting delegates, 6,066 VC inquiries, 19,905
mailers, 25,312 shuttle riders.
These numbers do not include the advertising exposure!
535,756
encounters
(unique web
visits, phone
calls, walk -
ins, group
attendees)
b. Number of people who will travel fewer than 50 miles for your
event /activity? Dean Runyan <5% of A
26,788
c. Number of people who will travel more than 50 miles for your
event /activity? Dean Runyan > 95% of A
508,968
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d. Of the people who travel more than 50 miles, the number of people
who will travel from another country or state? (50% based on Google
Analytics)
e. Of the people who travel more than 50 miles, the number of people
who will stay overnight in Tukwila. ( *RTA does not track Family &
Friends" overnight stays based on distance. 85% from DR) 85% of
Cx27%
f. Of the people staying overnight, the number of people who will stay in
PAID accommodations (hotel /motel /bed- breakfast) in Tukwila.
(174,674 tracked actual room nights' x 2.1 party size from H2R
Conversion Study & RTA ROI) x 27%
g•
Number of paid lodging room nights resulting from your proposed
event/ activity /facility (for example: 25 paid rooms on Friday and 50
paid rooms on Saturday F 75 paid lodging room nights) (Seattle
Southside Region H2R Conversion Study & RTA RO1)
254,484
116,808*
99,040*
174,674
Calculations assumed 70% room nights go to SeaTac, 27% to Tukwila, and 3% to Des Moines based
on the percentage of available rooms in the Seattle Southside TPA per City.
*Seattle Southside Tourism Promotion Area
People who travel more than 50 miles and stay overnight *432,623
People who stay overnight in PAID accommodations *366,815
What methodologies did you use to calculate the estimates and what methodologies will you
Use to track outcomes, such as total participants, estimated visitor spending, etc?
A variety of methodologies are used to track outcomes based on the desired metric i.e.: Website
analytics, conversion studies, direct visitor counts, and group sales leads, hooked and actualized etc.
Average estimated visitor spend per category of visitor, including day, all overnights and hotel /inotel
overnights and total spending at the destination were derived from the Dean Runyan Associates
Seattle Southside Travel Impacts, 2003-2016p research report. Additionally, two conversion studies
were conducted by 1-12R research to quantify Seattle Southside's inquiry con version rate, determine
how much money converted travelers spent in the area, and, quantify the average spend by each
shuttle rider to Westfield Southcenter from SeaTac hotels.
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13) What methodologies did you use to calculate the estimates and what methodologies will you
use to track outcomes, such as total participants, estimated visitor spending, etc.?
.Seattle Southside utilizes 3 " party metric s oho, ruled from Googly Arurlvtic s, H2R Research
conversion .studies, and Dear! Runyon Reports in addition to the actual data c olleeted. from
bookings and root traffic and tracked through the R7A based on international standards as
identified by the Destination Marketing Assoc Otiort international (DMA!)
14) Are you applying for lodging tax funds from another community? If so, which communities
and in what amounts?
City of • Sea Tae Council approved $715.000 of their estimated $1.5M lodging taxes
City of Des Moines Council approved 100% of lodging taxes estitrurted to he $80.000
15) Are you applying funding from Seattle Southside Regional Tourism Authority (RTA)? If so, in
what amount?
Not Applicable.
16) What is the overall budget for your event/activity/facility? What percent of the budget are
you requesting from the City of Tukwila?
The 2017 RTA budgeted revenues include projected TPA Special Asse.ssments of $3.5M; SeaTar
and Des Moines Council approved lodging tax revenues of $795,000 firr a subtotal (0 4,295.000
plus the amount Tukwila Council approves in lodging tax support.
The RTA approved $5.5M in budgeted experulitures for 2017. The RTA will he expending (one time
only) u portion of its reserve fund to launch the new ad campaign, si eh.site, and collateral
materials, etc. this year.
$270,000 equates to 4.9% of the total budget in 2017,
$202,500 equates to 4.5% of the projected 2018 budget crf $4.5M. The 2018 budget has not set been
determined.
The approved 2017 Seattle Southside RTA budget is Attachment A.
The lodging taxes requested will he used for activities listed in Attachment 8.
17) What will you cut from your proposal or do differently if full funding for your request is not
available or recommended?
At a minimum, the RTA would consider cutting .services and perhaps charging runt - hoteliers within
Tukwila to receive and participate in the RTA tourism promotion crrtir'ities.
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101
E ii ; it
Seattle Southside Regional Tourism Authority (RTA) Proposed Budge;
For the Fiscal Year Endirng December 31, 2017
2017
Annual Budget
Revenues:
345 -60 -00 TPA Special Assessments $ 3,574,356
337 -00 -01 LTC-Tukwila 337, 500
337 -00 -02 LTC - SeaTac 715,000
337 -00 -03 LTC- Des Moines 60,000
361 -40 -00 Other Interest on TPA SA 2,000
369 -91 -00 Other Revenue - Commissions 10,000
Totai Revenues 4,598,856
Expenses:
Salaries (10) & Benefits (20) 1,598,000
Supplies (30) 37,000
Small Equipment (35) 20,000
Professional Services /Ads /Promotions (41) 2,861,900
Communications /Postage (42) 81,000
Travel (43) 115,000
Operating Leases (45) 110,000
Insurance (46) 15,000
Maintenance (48) 15,000
Miscellaneous (49) 641,500
Total Operating Expenses 5,494,400
Capital Equipment (64) 30,000
Total Operating & Capital Expenses 5,524,400
Economic Downturn /Recession Reserve' 393,179
Total Expense Budget 5,917,579
Change in Net Position (1,218,723)
Budgeted Beginning Net Position 2,783,845
Budgeted Ending Net Pcsition2 3,565,122
Notes:
''Resolution No. 2016 -036 to be spent as necessary during an economic downturn or recession
(11% or 2017 TPA Special Assessment Revenues): $393,179
`Resolution No. 2016 -036 Contingency Reserve to be budgeted based on a minimum of two
month's of operating expenses for 2017: $915,916
2017 Budgeted Ending Net Position $1,565,122
Less: Two ivionths Operating Reserve for 2017 (915,916)
Minimum Contingency Reserve exceeded by: $649,205
No. of Months Over Minimum Contingency Reserve 1.42
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Exhibit A
See Southside Regional i'o lrism Authority (RTA) Proposed Budget
For the Fiscal Year Ending December 31, 2017
All Special Assessment revenues collected for the Seattle Southside RTA shall only be used for the following
purposes:
(a) The general promotion of tourism within the Seattle Southside Tourism Promotion Area (TPA} as specified in the
business plan of the Seattle Southside RTA;
(6) The marketing of convention and trade shows that benefit local tourism and the lodging businesses in the Seattle
Southside TPA;
(c) The marketing of the Seattle Southside TPA region to the travel industry in order to benefit local tourism and the
lodging businesses in the Seattle Southside TPA;
(d) The marketing of the Seattle Southside TPA region to recruit sporting events in order to promote local tourism
and to benefit the lodging businesses and tourism industry within the Seattle Southside TPA; and
(e) Direct administration, operation, formation, and start -up costs associated with the Seattle Southside TPA and the
ongoing management and maintenance of the Seattle Southside TPA program, including but not limited to staff
costs, public notice advertising, legal costs, accounting and auditing (including audits of the Parties and the RTA
as they relate to the RTA Agreements), as approved by the RTA Board of Directors, provided no funds will be
used for costs not directly related to the operation of the Seattle Southside TPA, the TPA Agreement, or the RTA.
Seattle Southside Regional Tourism Authority Resolution #2016 -039 Approving 2017 Budget.
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RESOLUTION 2016 -039
A RESOLUTION OF THE BOARD OF DIRECTORS OF THE
SEATTLE SOUTHSIDE REGIONAL TOURISM AUTHORITY
APPROVING THE 2017 BUDGET.
WHEREAS, the Seattle Southside Regional Tourism Authority (the "RTA "), is a
public development authority chartered by the City of SeaTac, Washington, for the
purpose of providing tourism promotion services; and
WHEREAS. the Board of Directors of the Seattle Southside RTA (the "Board ")
now desires to approve the budget for 2017 as described herein;
NOW. THEREFORE. BE IT RESOLVED BY THE BOARD OF DIRECTORS
OF THE SEATTLE SOUTHSIDE REGIONAL TOURISM AUTHORITY:
Section 1. Approval. The Board hereby approves and adopts the 20I7 Budget, in
the total amount of $5,917,579. A summary budget by fund for 2017 is attached hereto as
Exhibit A and is incorporated herein by reference.
Section 2. Further Authority: Prior Acts. All Seattle Southside RTA officials, their
agents, and representatives are hereby authorized and directed to undertake all action
necessary or desirable from time to time to carry out the terms of and complete the
transactions contemplated by, this resolution. All acts taken pursuant to the authority of
this resolution but prior to its effective date are hereby ratified and confirmed.
Section 3. Effective Date. This resolution shall take effect immediately upon its
passage and approval.
Passed October 13, 2016
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1
Chair, Board of Directors
Seattle Southside Regional Tourism
Authority
Resolution No. 2016 -039
201 7 Budget Approval
City of Tukwila
Allan Ekberg, Mayor
Mayor's Office - David Cline, City Administrator
March, 2017
Lodging Tax Applications
Starfire Sports
$42,000
Tukwila City Hall • 6200 Southcenter Boulevard • Tukwila, WA 98188 • 206 - 433 -I800 • Website: TukwilaWA.gov
105
Clay of Tukwila
Allan Ekberg, Mayor
Mayor's Office - David Cline, City Administrator
Staff Memorandum
Lodging Tax Advisory Committee Funding Request
Name of Applicant:
Starfire Sports
Address•
14800 Starfire Way, Tukwila, WA 98188
Total Funds Requested:
$42,000
About the Applicant:
Starfire Sports, a non - profit entity, has grown into one of the premier soccer complexes in the
United States. Over 1.3 million people visit the complex annually to take part in soccer
tournaments; play in indoor and outdoor soccer leagues; to engage in sport specific training,
soccer viewing, and attending professional soccer matches. Starfire is also the training home
of the Seattle Sounders FC, which play in the Western Conference of Major League Soccer.
Opening in 2003, Starfire Sports complex has 12 outdoor fields and two indoor fields. The
complex is located at Fort Dent Park, which is owned by the City of Tukwila. Also located at
the Park is a small children's play area and regional trail system. The City has maintenance
reasonability for the play area, trails, and parking area.
Starfire Sports regularly hosts multiday, weekend soccer tournaments, which brings in soccer
teams from throughout North America. Teams stay in hotels throughout the Seattle Southside
region, with a 70/30 split between Tukwila and SeaTac hotels. Players and their families can
also be seen throughout Tukwila, at Westfield Southcenter, the Family Fun Center, and area
restaurants.
Besides soccer, Starfire Sports has been used to host a variety of other sports and activities,
including rugby, lacrosse, and quidditch.
Funds Previously
Awarded:
Last year Starfire Sports received $25,000 in lodging tax funds from the City.
Tukwila City Hall • 6200 Southcenter Boulevard • Tukwila, WA 98188 • 206- 433 -1800 • Website: TukwilaWA.gov
107
Starfire Sports
March, 2017
Page 2
Funding Request Narrative:
Starfire Sports is requesting 2017 lodging tax funds to assist in the promotion and facilitation of
leagues, events, and tournaments. The goal is to attract visitors to create 10,000 hotel room
nights and bring 1.3 million annual visitors (not unique) to the complex and Tukwila. Starfire
will promote its events through email and online marketing, with regional soccer organizations
and social media.
In addition to the scope of services from last year, the following will also be included:
• Allow the City to have free meeting space for events and activities;
• Promote activities and events occurring in the City, both by the City itself and third
parties.
• The City will be a sponsor for all Starfire tournaments.
Staff Comments:
After Westfield Southcenter, Starfire Sports is the largest draw of visitors in the City and
perhaps the largest draw of overnight guests in the City. Additionally, the tournaments and
leagues at Starfire bring in people throughout the Puget Sound region on day visits to the City.
Participants at tournaments and leagues at Starfire can easily be identified, while at
restaurants and retailers throughout the City.
National demographic data indicates that while most soccer participants are under the age of
18. While most participants might be kids, the sport reaches well beyond the kids, with parents
being spectators, referees, coaches and/or administrators. These parents tend to be influential,
educated, and technically savvy. Over half of households with youth soccer parents in them
have a household income about $75,000, with 35% of household having an income above
$100,000. Starfire brings these high income households the City everyday with their soccer
tournaments and leagues.
One of the goals of staff is to work with Starfire to identify ways to encourage visitors of Starfire
to come back to the City, even when they are not visiting for a soccer related activity.
Since its opening in 2013, Starfire has also help created positive branding for the "Tukwila"
name. Starfire and its tenants, including Seattle Sounders FC, identify their physical location
as being "Tukwila." Each visitor who comes to the facility leaves with a positive experience in
Tukwila.
Starfire Sports has also helped the City with event production, including the Seattle Sounders
FC MLS Cup send off.
City of Tukwila Staff
Recommendation to LTAC: Approval.
Phone: 206- 433 -1800 • Email.• Mayor @TukwilaWA.gov • Website: TukwilaWA.gov
108
DRAFT
Exhibit "A"
Starfire
2017 Scope of Services
General:
Contractor shall organize, promote and facilitate tournaments, leagues and events at Starfire
Sports Complex with the goal of attracting over 10,000 overnight hotel /motel room nights and
1.3 million annual visitors (not unique visitors) in a collaborative working relationship with the
City of Tukwila. The purpose of this agreement is for the tracking of hotel bookings, promotions
and marketing.
1. As needed, contractor shall refer teams and event directors directly to Seattle Southside
Regional Tourism Authority (SSRTA), a destination marketing organization for the City,
for assistance with lodging, restaurants, attractions, transportation companies, etc. or
directly to the City.
2. Contractor will encourage and, where possible, require other 3°d party organizers holding
tournaments and events at Starfire to utilize Seattle Southside (Tukwila, SeaTac, and
Des Moines) lodging businesses. Contractor will provide 3rd party organizers a one page
promotional flyer as an attachment (to be provided by the City) to its rental agreements.
3. Contractor shall provide a prominently placed City of Tukwila logo to the sponsor section
of the landing page of www.starfiresports.com website.
4. Contractor will promote City of Tukwila attractions and activities through its marketing
department, league information, and tournament relations via links in email signatures
and information in event documents. Information may be regarding non -city activities.
5. Contractor and City shall work in conjunction to provide content in the regular e-
newsletters from Starfire Sports about Tukwila attractions and activities.
6. In all collateral, press releases, medias, etc. where a location is mentioned, contractor
shall always identify the location of Starfire as being located in `Tukwila. " Contractor
shall encourage third parties operating at or hosting events at Starfire to also list the
location as `Tukwila."
7. Provide a minimum of four social media post per month promoting activities, dining,
shopping, and/or hotels in the City. Content to be provided by the City and approved by
Contractor.
8. As deemed most appropriate by Contractor, use the #Tukwila or the name "Tukwila" in
social media posts on Facebook, Twitter, Google+ and/or Instagram.
9. Contractor shall make available free meeting space, during regular operating hours by
the Contractor, for the City, provided City events do not conflict with paid meeting
reservations.
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10. Contractor shall work with the City to promote events in the City, including but not limited
to City sponsored events, events sponsored by third parties, and grand openings of
businesses within the City. Events promoted by the City, with the contractor, cannot be
in conflict with the business interests of Starfire Sports.
11. The City of Tukwila shall also be considered a tournament partner for 2017. As a
tournament partner the City shall be receive the following benefits:
a. City included as part of the Tournament naming/logo (e.g. The Starfire
AstroTurf® Cup, Tukwila, WA).
b. Visibility on www.starfiresports.com homepage, youth tournaments landing page,
tournament event page, and drop -down navigation menu
c. 300px by 300px placement on the tournament event page and tournament
landing page of starfiresports.com
d. 300px by 300px placement in all registration and announcement emails related to
the tournaments
e. (6) Banners displayed during each day of the tournaments; banners to be
provided by City
f. (1) 10' x 10' booth during each day of the sponsored tournaments
g. (1) PA Announcement mention every 4 hours during each day of the
tournaments
h. (1) 8.5" x 11" promotional flyer in all sponsored tournament(s) coach's packets
i. (1) 100px by 75px placement in two Starfire newsletters
j. (1) Marketing email sent to all tournament participants
k. (1) Rotating placement in the Starfire Media Center during the tournament
season
I. Mentions via Starfire's social media platforms
m. Opportunities for City officials to participate in Tournament award presentations
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Starfire Sports
March, 2017
Page 3
Notes:
Should LTAC and the City Council approve the request, a final scope of work, consistent with
the approved application, will be finalized by the City and the applicant. Additionally, the
applicant will need to enter a services contract with the City. Since this contract will be over
$40,000, the City Council must authorize the Mayor to sign the contract.
Phone: 206 - 433 -1800 • Email: Mayor @TukwilaWA.gov • Website: TukwilaWA,gov
111
Application to the City of Tukwila for Use of 2017 Lodging Tax Funds
Event or Activity Narne (if applicable):
Amount of Lodging Tax Requested:
Applicant Organization:
Federal Tax ID Number:
Mailing Address:
2,000
Starfire Sports
47 -0887811
14800 Stathre Way, Tukwila, 98188 WA
Primary Contact Name :. en Oliver
Primary Contact Phone:
Primary Contact Email Address:
(206) 267 -7417
beno@starfiresports.com
Check all the service categories that apply to this application:
✓ Tourism promotion or marketing.
Operation of a special event or festival designed to attract tourists.
✓ Operation of a tourism- related facility owned or operated by a non- profit orga:aization.
Operation and /or capital costs of a tourism- related facility owned by a municipality or a
public facilities district.
Check which one of the following applies to your agency:
Non - Profit (Note: Attach a copy of your current non- profit corporate registration from
the Washington Secretary of State Office)
Public Agency
For Profit Agency /Business (Washington State UBI Number:
f am an authorized agent of the organization /agency applying for funding. I understand that:
• l am proposing a tourism - related service for 2017. If awarded, my organization intends to enter
into a services contract with the City; provide liability insurance for the duration of the contract
naming the City as additional insured and in an amount determined by the City; and file for a
permit for use of City property, if applicable.
• My agency will be required to submit a report documenting economic impact results in a
fkkrrnat determined by the City.
Signature:
Printed or Typed Name: Ben Oliver
03/10/2017
Date:
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1) Describe your tourism - related activity or event.
Starfire Sports: projected 2016 attendance is 1,250,000 visits. Starfire manages and hosts sporting
events mainly in soccer but also many others including lacrosse, football, ultimate Frisbee, rugby etc.
2) If an event, list the event name, date(s), and projected overall attendance.
2017 calendar of events. The partnership is ongoing throughout the year. Over 1.250,000 visits during
that time.
3) Is your event/activity/facility focusing an attracting overnight tourists, day tourists, or both?
Starfire Sports focus is on both. Majority of our weekday business is day tourists while our weekend
tournaments and events attract overnight tourists from across the US and around the globe.
4) Describe why visitors will travel to Tukwila to attend your event/activity /facility.
Starfire Sports is the epicenter of soccer not only here in the Pacific Northwest but nationwide. As not
only the home of our Seattle Sounders FC and S2 but we are host to over 42 annual events ranging
from the recreational youth players to professional players. Starfire's own tournaments bring over 100
teams in annually from Canada alone while our leagues and youth programs bring hundreds of day
visitors to Tukwila every day of the weak.
5) Describe the geographic target of the visitors you hope to attract (locally, regionally,
nationally, and /or internationally).
Starfire offers programs and events for people from ail geographical areas with teams traveling From
Asia to participate in our youth tournaments, the local community kids who just want to come down
and kick a ball to the professional athletes from National Teams and Major League Soccer who are here
for trainings, to the players who participate in any one of our youth or adult programs. The target
visitors are from across the US and further abroad but mainly focused on Canada due to the proximity.
5) Describe the prior success of your event /activity /facility in attracting tourists
Starfire Sports generates aver 120,000 unique visitors and 1,250,000 visits annually. Of these visitors,
roughly 5% travel more than 50 miles and stay in the area approximately 2 -4 nights at a time. An
average Starfire ran tournament will use between 200 and 500 room nights over one weekend.
7) if this your first time holding the event /activity /facility provide background on why you think
It will be successful.
Starfire Sports has been operating for over 12 years and we have continued to see growth YOY. 2016
saw us have our most successful year yet with the highest number of Starfire tournament team
participation, record numbers in our youth academy and hosting a record number of events at Starfire
Sports.
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114
8) Describe the media strategy you employ to promote your event/activity/facility to attract
overnight and /or day tourists? Please list any digital or print media (newsletters, e- blasts,
social media, etc.) your agency uses or intends to use to promote your event/activity /facility.
Starfire will promote our events through email and online marketing /advertising /social media. Our
events will be listed on regional soccer organization websites, including Washington Youth Soccer, BC
Soccer, Washington State Adult Soccer Association and more. 2017 . will see an added push into the
California, Hawaii and Canadian markets. We will also promote through email marketing to the Star-fire
database and those of local and regional soccer organizations, including statewide organizations and
local soccer clubs.
Events such as the US Open Cup Tournament, Seattle Sounders FC 52 matches, National Lacrosse
matches and Starfire's own 8 youth tournaments attracts visitors from all over Washington State as
well as Alaska, Oregon, Idaho, Montana, California, Nevada and Canada to name a few. Most visitors,
if not all, lodge and shop within approximately a 5 mile radius of Starfire Sports. Starfire works with
local business' to help promote their products and services' ensuring the visiting dollar stays within the
nearby community.
9) Describe how you will promote lodging establishments, restaurants, retailers, and
entertainment establishments in the City of Tukwila.
We partner SSTRA utilizing their hotel widget and complimentary planning services and also have a
Hotels and Area Attractions page on our website, and through the use of Social Media and general
marketing.
Yes
10) Is the City able to use your digital and print media for collaborative marketing?
11) Describe how you will use the name, "Tukwila" in publications, promotions, and for your
event?
Tukwila will be integrated into pi.ubiications, promotions and the appropriate use of "Tukwila"
#hashtags when using social media. In the past this integration has seen the media talk more about
Tukwila with regards to soccer, Starfire and the Sounders.
115
12) Measurements and Metrics (Note: You will be required to report these metrics as part of the
dose out of the agreement between your organization and the City.)
As a direct result of your proposed tourism- related service, provide an estimate of:
a. Overall attendance at your proposed event /activity /facility 1,250,000
b. Number of people who will travel fewer than 50 miles for your 114,000
event /activity
c. Number of people who will travel more than 50 miles for your 5,000
event /activity
Of the people who travel more than 50 miles, the number of people
who will travel from another country or state
e. Of the people who travel more than 50 miles, the number of people
who will stay overnight in Tukwila.
f. Of the people staying overnight, the number of people who will stay in
PAID accommodations (hotel /motel /'bed - breakfast) in Tukwila.
g. Number of paid lodging room nights resulting from your proposed
event/ activity /facility (for example: 25 paid rooms on Friday and 50
paid rooms on Saturday 75 paid lodging room nights)
13%
3,000 to
4,000
3,000 to
4,000
10,000+
13) What methodologies did you use to calculate the estimates and what methodologies will you
use to track outcomes, such as total participants, estimated visitor spending, etc?
Team surveys and any statistical information the City or SSRTA can provide.
No
14) Are you applying for lodging tax funds from another community? If so, which communities
and in what amounts?
15) Are you applying funding from Seattle Southside Regional Tourism Authority (SSRTA)? if so, in
what amount?
Yes, it is based in rooms nights
15) What is the overall budget for your event /activity /facility? What percent of the budget are
you requesting from the City of Tukwila?
Our annual marketing budget is just under $24,000 without support from the City of Tukwila
4
116
17) What will you cut from your proposal or do differently if full funding for your request is not
available or recommended?
Less out of state marketing would be conducted and discounts limited for new third party events.
5
117
118
City of Tukwila
Allan Ekberg, Mayor
Mayor's Office - David Cline, City Administrator
March, 2017
Lodging Tax Applications
City of Tukwila
General Administration
$55,800
Tukwila City Hall • 6200 Southcenter Boulevard • Tukwila, WA 98188 • 206- 433 -1800 • Website: TukwilcxWA.gov
119
120
City of Tukwila
Allan Ekberg, Mayor
Mayor's Office - David Cline, City Administrator
Staff Memorandum
Lodging Tax Advisory Committee Funding Request
Name of Applicant:
City of Tukwila, Office of Economic Development
Address:
6200 Southcenter Blvd, Tukwila, WA 98188
Total Funds Requested:
$50,000
About the Applicant:
The City of Tukwila is a non- charter City organized under the laws of the State of Washington.
Founded in 1908, Tukwila is one of the oldest cities in King County. Since its founding, Tukwila
has always been a community at the "crossroads." Tukwila lies at one of the busiest freeway
interchanges in Washington State. The City has a small bedtime population of just under
20,000. During the day the City's population swells to over 150,000 people, with people
coming to the City to work, shop, dine, stay in hotels, and to visit once in a life time
experiences, such as the Museum of Flight or iFly.
The City is one of the most diverse cities in the country. Over 70 languages are spoken in the
Tukwila School District. Many well -known businesses are based in Tukwila, such as BECU,
Westfield Southcenter, Seattle Sounders FC, Top Pot Donuts, Pop Gourmet, and the Sabey
Corporation. The City has over 2,000 hotel rooms and over 100 restaurants.
Major projects in the City include a new 19 -story hotel /condo building in the heart of
Southcenter; a new library and the construction of multi - family housing at the Tukwila Village
property; demolition of four hotels along Tukwila International Blvd; and the construction of a
pedestrian bridge, linking the Sounder Station to the Southcenter business core.
Tukwila City Hall • 6200 Southcenter Boulevard • Tukwila, WA 98188 • 206- 433 - 1800 • Website: TukwilaWA.gov 121
City of Tukwila
March, 2017
Page 2
Funds Previously
Awarded:
Last year the City was awarded $40,500 for its general administration costs; however, the
City's only spent $38,511.
Funding Request Narrative:
The requested funds are to provide funding for certain administrative costs incurred for
operations related to operations and administration of the lodging tax fund. Funds will be used
for office supplies, professional services, training and education, memberships, indirect costs,
and other incidental costs.
Staff Comments:
Approximately 64% of the funds will be transferred from the lodging tax fund to the general
fund. This transfer is to compensate the general fund for the costs it incurs in the operation of
the lodging tax program and fund. These costs include legal (review of the contracts for third
parties); processing and payment of invoices to third parties; technology services; accounting;
and facilities.
At the February LTAC meeting there were questions regarding the increase in this year's
request over last year's. One of the reasons for the increase is because in 2016 no funds
were allocated for memberships and registrations. Staff has identified some organizations the
City would like to join to help promote the City (related to visitors) and to make valuate
business contacts,
It should be noted that the City of Tukwila currently does not charge for staff time associated
with activities related to tourism promotion and administration of the lodging tax program.
City of Tukwila Staff
Recommendation to LTAC: Approval
Notes:
None.
122 Phone: 206- 433 -1800 • Email: Mayor @TukwitaWA.gov • Website: TukwilaWA.gov
DRAFT
City of Tukwila
General Administration
2017 Scope of Services
As outlined the budget above, funds will be used for the following activities intended to support the
operations of the lodging tax fund:
1. Purchase of office supplies;
2. Hiring of professional services, as needed (not project specific);
3. Training and Education for City staff, City elected officials, and LTAC members;
4. Membership, Registrations, and Subscriptions for the City;
5. Costs associated with the LTAC meetings;
6. Parking, Travel, and Meals
7. Indirect Cost Allocation
Note, funds may be moved between the categories, but the total expenditure will not exceed $55,800.
123
Application to the City of Tukwila for Use of 2017 Lodging Tax Funds
Event or Activity Name (if applicable):
General Administration
Amount of Lodging Tax Requested:
$55,800
Applicant Organization:
City of Tukwila, Mayor's Office
Federal Tax ID Number:
91- 6001519
Mailing Address:
6200 Southcenter Blvd
Tukwila, WA 98188
Primary Contact Name:
Brandon J. Miles
Primary Contact Phone:
(206) 431 -3684
Primary Contact Email Address:
Brandon.Miles @Tukwilawa.gov
Check all the service categories that apply to this application:
Tourism promotion or marketing.
Operation of a special event or festival designed to attract tourists.
Operation of a tourism - related facility owned or operated by a non- profit organization.
✓ Operation and /or capital costs of a tourism - related facility owned by a municipality or a
public facilities district.
Check which one of the following applies to your agency:
Non- Profit (Note: Attach a copy of your current non - profit corporate registration from the
Washington Secretary of State Office)
J Public Agency
I am an authorized agent of the organization /agency applying for funding. I understand that:
• l am proposing a tourism- related service for 2017. If awarded, my organization intends to enter
into a services contract with the City; provide liability insurance for the duration of the contract
naming the City as additional insured and in an amount determined by the City; and file for a
permit for use of City property, if applicable.
• )9 agency will be required to submit a report documenting economic impact results in a
rmat [#e ned by the City.
Signature:
Printed or Typed Name:
124
2 %'
Date:
1) Describe your tourism- related activity or event.
The City of Tukwila requests funding for 2017 for administration of the City's lodging tax fund.
The lodging tax fund is one of several special revenue funds managed by the City of Tukwila. Under
State Law, the City is permitted to charge special revenue funds for the indirect costs that are incurred
by the general fund to support and maintain these special revenue funds. These costs include, but are
not limited to, legal support, accounting, insurance, technology services, human services, and office
administration. Activities that are needed to support the lodging fund.
Last year the City of Tukwila, Mayor's Office oversaw nearly $400,000 in lodging tax funds awarded to
outside groups. Each award requires a contract and ongoing oversight by City staff.
It should be noted that currently the City of Tukwila does not charge any direct staff time to the
lodging tax for staff time associated with tourism related functions and management of third party
lodging tax contracts.
2) if an event, list the event name, date(s), and projected overall attendance.
This request is not for a specific event. However, the application helps support the City's ability to
use funds to support third parties and for the City to use lodging tax for possible events.
3) Is your event /activity /facility focusing on attracting overnight tourists, day tourists, or both?
Both, the City uses its lodging tax funds to support marketing activities for both day and overnight
visitors. These are for activities either done by the City or by third parties.
in the past the City has used its lodging tax funds to support Seattle Southside Regional Tourism
Authority; events such as the Rock 1N' Roll Marathon; the Backyard Wildlife Fair; and marketing
activities at the Museum of Flight and Starfire Sports. Providing funding for outside organizations
requires administrative support from several departments, including Finance, City Attorney,
Technology Services, City Clerk, and Economic Development.
4) Describe why visitors will travel to Tukwila to attend your event /activity /facility.
N/A
The request is for funding to reimburse the City's general fund for costs incurred by the City to
administer the lodging tax fund. As discussed above, the lodging tax fund is used to support a
variety of activities in the region, which bring both day and overnight visitors to the City.
5) Describe the geographic target of the visitors you hope to attract (locally, regionally,
nationally, and/or internationally).
N /A.
125
6) Describe the prior success of your event /activity /facility in attracting tourists
The City has a long history of success in using lodging tax funds to support a wide range of activities,
including Seattle Southside Regional Tourism Authority, the Museum of Flight, Starfire Sports, and the
Southwest King County Chamber of Commerce (now known as Seattle Southside Chamber of
Commerce).
7) If this your first time holding the event /activity /facility provide background on why you think
it will be successful.
N/A
8) Describe the media strategy you employ to promote your event /activity /facility to attract
overnight and /or day tourists? Please list any digital or print media (newsletters, e- blasts,
social media, etc.) your agency uses or intends to use to promote your event /activity /facility.
N/A
9) Describe how you will promote lodging establishments, restaurants, retailers, and
entertainment establishments in the City of Tukwila.
N/A
10) Is the City able to use your digital and print media for collaborative marketing?
N/A
11) Describe how you will use the name, "Tukwila" in publications, promotions, and for your
event?
N/A
12) Measurements and Metrics (Note: You will be required to report these metrics as part of the
close out of the agreement between your organization and the City.)
As a direct result of your proposed tourism - related service, provide an estimate of:
a. Overall attendance at your proposed event /activity /facility.
126
0
b. Number of people who will travel fewer than 50 miles for your
event /activity.
0
c.
Number of people who will travel more than 50 miles for your
event /activity.
0
d.
Of the people who travel more than 50 miles, the number of people
who will travel from another country or state.
0
e.
Of the people who travel more than 50 miles, the number of people
who will stay overnight in Tukwila.
0
f.
Of the people staying overnight, the number of people who will stay in
PAID accommodations (hotel /motel /bed- breakfast) in Tukwila.
0
g.
Number of paid lodging room nights resulting from your proposed
event/ activity /facility (for example: 25 paid rooms on Friday and 50
paid rooms on Saturday = 75 paid lodging room nights)
0
Special Note: The numbers provided above are direct estimates for this application. This application
helps supports the City's efforts in funding activities by third parties. Combined, these third parties
market the City to nearly 2 million people. For example, in 2016 Starfire Sports received $25,000 in
lodging tax funds and nearly 1.2 million people visited the Starfire Sports campus. The ability to
provide Starfire funding could not occur without the City's ability to process contracts and provide
payment, which is supported by this application.
13) What methodologies did you use to calculate the estimates and what methodologies will you
use to track outcomes, such as total participants, estimated visitor spending, etc?
As discussed above, the City uses its lodging tax funds to support a wide range of activities. In 2016, the
City anticipates funding the City of Tukwila, SSRTA, the Museum of Flight, Starfire Sports, and other
smaller activities. These funded activities have metrics, which the City will use for reporting purposes
for this funding request.
14) Are you applying for lodging tax funds from another community? If so, which communities
and in what amounts?
No.
15) Are you applying funding from Seattle Southside Regional Tourism Authority (SSRTA)? If so, in
what amount?
No.
16) What is the overall budget for your event /activity /facility? What percent of the budget are
you requesting from the City of Tukwila?
Total requested funding is $55,800
127
The following is the proposed budget for the campaign (note items might be moved between budget
item, but won't exceed the total amount requested).
Budget Itern
2016 Approved
Budget
2017 Proposed
Budget
Notes
Office Supplies
$500
51,000
This is for general offices
supplies and for domain
names holds the City has
purchased.
Professional Services $2,500
$3,000
Last year the City spent
$2,500 from the general
fund to complete mark ups
for the day marketing
program.
Training and Education
$2,500
$6,000
Last year some education
and training for staff, for
marketing related
education, was paid out of
the general fund.
Memberships,
Registrations, and
subscriptions.
Not in budget.
$ 7,100
Memberships to:.
• Seattle Chamber of
Commerce
• Seattle Sports
Commission
• Washington
Tourism Alliance
• Others
LTAC Meetings
Not in budget.
$2,000
Staff tries to minimize
expenses for LTAC
meetings; however, in
some cases we need to
rent a room and /or
provide food for meetings.
Parking, Travel and
Meals
Not in budget.
51,000
This is for staff, City
Councilmembers, and
LTAC members who might
128
17) What will you cut from your proposal or do differently if full funding for your request is not
available or recommended?
Without funding it would jeopardize the City's ability to process third party requests for lodging tax
funding. Additionally, the City might choose to require the lodging tax fund to "pay as it goes" for
support provided by the City. This could result in higher charges being imposed to the lodging fund.
Applications are considered on a rolling basis. Please contact staff to discuss the process for having the
application reviewed by the City's Lodging Tax Advisory Committee.
Completed applications should be submitted to:
Lodging Tax Advisory Committee
c/o Brandon Miles
City of Tukwila
6200 Southcenter Blvd
129
want to attend tourism
related meetings in the
region, Last year this
expense was charged to
the general fund.
Indirect Cost Allocation
$35,000
$35,700
Reimbursement of the
City's general fund for
activities such as legal
support, accounting,
insurance, technology
services, public records,
and office administration
needed to support the
lodging fund. This funding
supports all the indirect
charges with
administration of the
lodging tax funding and is
based on the citywide
overhead analysis used to
charge overhead t special
revenues funds.
Total:
$40,500
$55,800
17) What will you cut from your proposal or do differently if full funding for your request is not
available or recommended?
Without funding it would jeopardize the City's ability to process third party requests for lodging tax
funding. Additionally, the City might choose to require the lodging tax fund to "pay as it goes" for
support provided by the City. This could result in higher charges being imposed to the lodging fund.
Applications are considered on a rolling basis. Please contact staff to discuss the process for having the
application reviewed by the City's Lodging Tax Advisory Committee.
Completed applications should be submitted to:
Lodging Tax Advisory Committee
c/o Brandon Miles
City of Tukwila
6200 Southcenter Blvd
129
Tukwila, WA 98188
Or,
BrandoniViiles@Tukwilawa.gov
Questions?
LTAC Contact:
Brandon J. Miles
(206) 431 -3684
Brandon.Miles@Tukwilawa.gov.
Updated: March 21, 2017
130
City of Tukwila
Mayor's Office - David Cline, City Administrator
March, 2017
Lodging Tax Applications
City of Tukwila
Southcenter 50th Celebration
$50,000
Allan Ekberg, Mayor
Tukwila- Nall • 6200 Southcenter Boulevard • Tukwila, WA 98188 • 206433 -1800 • Website: TukwilaWA.gov
131
City of Tukwila
Allan Ekberg, Mayor
Mayor's Office - David Cline, City Administrator
Staff Memorandum
Lodging Tax Advisory Committee Funding Request
Name of Applicant:
City of Tukwila, Office of Economic Development
Address:
6200 Southcenter Blvd, Tukwila, WA 98188
Total Funds Requested:
$50,000
About the Applicant:
The City of Tukwila is a non - charter City organized under the laws of the State of Washington.
Founded in 1908, Tukwila is one of the oldest cities in King County. Since its founding, Tukwila
has always been a community at the "crossroads." Tukwila lies at one of the busiest freeway
interchanges in Washington State. The City has a small bedtime population of just under
20,000. During the day the City's population swells to over 150,000 people, with people
coming to the City to work, shop, dine, stay in hotels, and to visit once in a life time
experiences, such as the Museum of Hight or iFly.
The City is one of the most diverse cities in the country. Over 70 languages are spoken in the
Tukwila School District. Many well -known businesses are based in Tukwila, such as BECU,
Westfield Southcenter, Seattle Sounders FC, Top Pot Donuts, Pop Gourmet, and the Sabey
Corporation. The City has over 2,000 hotel rooms and aver 100 restaurants.
Major projects in the City include a new 19 -story hotel /condo building in the heart of
Southcenter; a new library and the construction of multi- family housing at the Tukwila Village
property; demolition of four hotels along Tukwila International Blvd; and the construction of a
pedestrian bridge, linking the Sounder Station to the Southcenter business core.
Tukwila City Hall • 6200 Southcenter Boulevard • Tukwila, WA 98188 • 206- 433 -1800 • Website: TukwilaWA.gov
133
City of Tukwila
March, 2017
Page 2
Funds Previously
Awarded:
Last year the City was awarded $90,000 for the development of a day marketing brand for the
Southcenter area of the City. This project is still ongoing and should be completed in
August/September of 2017.
Funding Request Narrative:
In May of 1968, Southcenter Mall, now known as Westfield Southcenter opened its doors to
the public. At the time of its opening it was the largest, climate controlled shopping center in
the country. Westfield Southcenter is known as one of the premier shopping destinations in the
Pacific Northwest.
The opening of Southcenter Mall was a catalyst for the huge growth of retail and commercial
activity in Tukwila's Southcenter Neighborhood, recognized by Puget Sound residents as
convenient place for shopping, dining, hotels, and family fun. And it all started with the Mali's
opening in 1968.
Working with Westfield, the Chamber, and other partners, the City would like to celebrate the
50th anniversary of the Southcenter Shopping District. The impetus of this celebration is next
year's 50th anniversary of the Mall; however, besides just celebrating the Mall's opening, we
will also celebrate 50 years of Southcener being one of the premier shopping districts in the
Puget Sound.
The funding requested is to begin some of the initial planning and preparations for next year.
Some ideas being considered for next year include, but are not limited to:
1. Creation of a website to promote the history of the area and events celebrating
the 50th anniversary
2. Banners around Westfield and the Southcenter area.
3. 5k or 10k run.
4. Evening VIP Event.
5. March to the Sounder Station to Westfield Southcenter.
6. Retail and Restaurant salute event.
7. Creation of a video highlighting the early history of the area; building and opening
of the Mall; buildout of the area; and what the future holds.
8. PR and Advertising promotion.
Staff Comments:
The 50th Anniversary celebration is happening at an opportunistic time for the City of Tukwila.
In late 2017 /early 2018, the new Washington Place high rise will be open and the pedestrian
bridge will be open. The City can celebrate its past, while embracing its future. Additionally, the
Phone: 206 - 433 -1800 • Email: Mayor @TukwilaWA.gov • Website: TukwilaWA.gov
134
City of Tukwila
March, 2017
Page 3
50th Anniversary celebration will let the City promote its new brand for the Southcenter area of
the City, currently being developed.
City of Tukwila Staff
Recommendation to LTAC: Approval
Notes:
None.
Phone: 206 - 433 -1800 • Email: Mayor @TukwiiaWA.gov • Website: TukwilaWA.gov
135
DRAFT
2017 Scope of Work
The funds awarded to the City will be used to support the following activities:
1. Working with partners, form a Committee to assist in the planning, preparation, and
eventual implementation of the Southcenter 50th Celebration.
2. identify a qualified contractor to assist with the creation of a video or videos to highlight
the history of Westfield Southcenter, the City, the Southcenter Neighborhood, and
businesses in the area.
. Identify possible events and activities to do in 2018 as part of the Southcenter 50th
Celebration, including a rough budget estimate for the events.
4. Possibly hire public a relations and/or marketing firm to assist with the planning of the
Southcenter 50th Celebration.
5. Develop a website to highlight and celebrate activities events in 2017.
6. Identify stories and people who have a connection to Southcenter:
a. First dates with future spouses
b. Santa Clause and Easter Bunny Visits
c. First job.
d. Other
7. Identify retailers and restaurants to provide discounts and tie ins for the activities and
events.
8. Explore and design banners to install in the Southcenter area of the City to help
promote the 50th Anniversary Celebration.
9. Explore ways to advertise and promote the activities and events occurring in 2018.
It is intended that other partners and sponsors will help with costs of the activities for 2018.
This funding is not intended to cover all the events and activities for the 50th celebration.
137
Application to the City of Tukwila for Use of 2017 Lodging Tax Funds
Event or Activity Name (if applicable):
Southcenter 50th Anniversary
Amount of Lodging Tax Requested:
$50,000 (Phase 1)
Applicant Organization:
City of Tukwila
Federal Tax ID Number:
91- 6001519
Mailing Address:
6200 Southcennter Blvd; Tukwila, WA; 98188
Primary Contact Name:
Brandon J. Miles
Primary Contact Phone:
206-431-3684
Primary Contact Email Address:
Brandon.Miles @Tukwilawa.gov
Check all the service categories that apply to this application:
✓ Tourism promotion or marketing.
Operation of a special event or festival designed to attract tourists.
Operation of a tourism - related facility owned or operated by a non - profit organization.
Operation and/or capital costs of a tourism - related facility owned by a municipality or a public
facilities district.
Check which one of the following applies to your agency:
Non - Profit (Note: Attach a copy of your current non - profit corporate registration from the
Washington Secretary of State Office)
• Public Agency
For Profit Agency /Business (Washington State UBI Number:
I am an authorized agent of the organization /agency applying for funding. I understand that:
• I am proposing a tourism - related service for 2017. If awarded, my organization intends to enter
into a services contract with the City; provide liability insurance for the duration of the contract
naming the City as additional insured and in an amount determined by the City; and file for a
permit for use of City property, if applicable.
cy will be required to submit a report documenting economic impact results in a
eterrnined by the City.
Si , nature: Date:
Printed or Typed Name: Brandon J. Miles
138
1) Describe your tourism - related activity or event.
In May of 1968, Southcenter Mall, now known as Westfield Southcenter opened its doors to the public.
At the time of its opening it was the largest, climate controlled shopping center in the country.
Westfield Southcenter is known as one of the premier shopping destinations in the Pacific Northwest.
The opening of Southcenter Mall was a catalyst for the huge growth of retail and commercial activity in
Tukwila's Southcenter Neighborhood, recognized by Puget Sound residents as convenient place for
shopping, dining, hotels, and family fun. And it all started with the Mall's opening in 1968.
Working with Westfield, the Chamber, and other partners, the City would like to celebrate the 50th
anniversary of the Southcenter Shopping District. The impetus of this celebration is next year's 50th
anniversary of the Mall; however, besides just celebrating the Mall's opening, we will also celebrate 50
years of Southcener being one of the premier shopping districts in the Puget Sound.
The funding requested is to begin some of the initial planning and preparations for next year. Some
ideas being considered for next year include, but are not limited to:
1. Creation of a website to promote the history of the area and events celebrating the 50th
anniversary
2. Banners around Westfield and the Southcenter area.
3. 5k or 10k run.
4. Evening 1/1P Event.
5. March to the Sounder Station to Westfield Southcenter.
6. Retail and Restaurant salute event.
7. Creation of a video highlighting the early history of the area; building and opening of the
Mall; buildout of the area; and what the future holds.
8. PR and Advertising promotion.
2) If an event, list the event name, date(s), and projected overall attendance.
No events are planned for 2017. The purpose of this first round of fund is to assist with planning for
events in 2018. Events could include:
1. 5k or 10k run.
2. Evening VIP Event,
3. March to the Sounder Station to Westfield Southcenter.
4. Retail and Restaurant salute event.
3) Is your event /activity /facility focusing on attracting overnight tourists, day tourists, or both?
The events for 2018 will focus on both overnight and day visitors. The proposed run and VIP event will
likely attract some overnight guests. These two events will be in May, a traditional slow season for area
hotels
2
139
All the events will also have a large day tourist component. People who live outside of the area who
will come to the city to visit, to shop, and to dine. At this time it's too early to estimate attendance for
the proposed events. Additionally, other events may also be planned.
Finally, the 50th Anniversary will also have large advertising and public relations campaign associated
with it. The goal will be to remind Puget Sound residents of the convenience and ease of shopping in
the Southcenter area. The 50th Anniversary will also highlight the future of the area, which would
include highlighting Washington Place and the new pedestrian bridge; both scheduled to open in late
2017 and early 2018.
The funding being requested now is only to begin some of the preparation work and planning.
4) Describe why visitors will travel to Tukwila to attend your event /activity /facility.
The Southcenter Shopping District, home to Westfield Southcenter, is one of the premier shopping
areas in the Pacific Northwest. Everyday approximately 150,000 people come into the area to shop,
dine, work, stay in hotels, and to have fun! The Southcenter Shopping District sits at the busiest
interchange in the State of Washington; where 1 -5, 1 -405, and SR 518 meet.
The events that will be offered in 2018 will be fun, family friend activities that will draw people from
the Puget Sound region. The events and activities will also be well publicized and promoted in the area.
Finally, the Southcenter Shopping District is home to a number of hotels. Hotel guests will also be able
to enjoy these events and activities taking place just blocks from their hotel rooms.
5) Describe the geographic target of the visitors you hope to attract (locally, regionally,
nationally, and /or internationally).
The 50th Anniversary celebrations geographic target will be:
1. Households within 50 miles of the Southcenter Shopping District. This would include south to
Olympia and north to Marysville. The final target area will be determined during the planning
phase.
2. Hotel and motel guests in the area.
3. Retailers, restaurants, and hotels in the area.
6) Describe the prior success of your event /activity /facility in attracting tourists
The 50th Anniversary is being modeled after the City of Tukwila's 100th Anniversary celebration
activities in 2008. The City is also collaborating with the Seattle Southside Chamber of Commerce and
Westfield Southcenter to help with the planning and execution of next year's events. Both the
Chamber and Westfield have extensive expertise in marketing and event production. Other partners
will also likely be brought on as we go through the planning process.
3
140
7) If this your first time holding the event /activity /facility provide background on why you think
it will be successful.
Funding is only being requested to begin some preliminary planning and preparations for next
year's 50th celebration. The City has experience putting on and assisting with several large scale
events, including the Rock 'n' Roll Marathon and last year's Boeing Centennial Event.
8) Describe the media strategy you employ to promote your event /activity /facility to attract
overnight and /or day tourists? Please list any digital or print media (newsletters, e- blasts,
social media, etc.) your agency uses or intends to use to promote your event /activity /facility.
The media strategy will need to be developed, It will likely include a digital, print, and radio campaign.
Additionally, it is also important to develop a strategy to promote the 50th Anniversary events to
people who are going to be in the area. The goal is to create a buzz and encourage them to come back,
stay longer, and spend more.
9) Describe how you will promote lodging establishments, restaurants, retailers, and
entertainment establishments in the City of Tukwila.
This will be determined during the planning stage in 2017. Ideally, there will be business tie ins and
promotions as part of next year's 50th anniversary celebration, Hotels can be brought in to offer
shopping staycations and for those who might want to spend the night before the race. Businesses will
also have the opportunity to sponsor the 50th anniversary celebration and /or specific events.
10) Is the City able to use your digital and print media for collaborative marketing?
N/A
11) Describe how you will use the name, "Tukwila" in publications, promotions, and for your
event?
"Tukwila" will be used in all promotions, where a city is mentioned.
12) Measurements and Metrics
As a direct result of your proposed tourism - related service, provide an estimate of:
a.
Overall attendance at your proposed event /activity /facility:
0
b.
Number of people who will travel fewer than 50 miles for your
event /activity
0
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c,
()Number of people who will travel more than 50 miles for your
event /activity
0
d.
Of the people who travel more than 50 miles, the number of people
who will travel from another country or state
0
e.
Of the people who travel more than 50 miles, the number of people
who will stay overnight in Tukwila.
0
f.
Of the people staying overnight, the number of people who will stay in
PAiD accommodations (hotel /motel /bed - breakfast) in Tukwila for
Southside Region].
0
g.
Number of paid lodging room nights resulting from your proposed
event/ activity /facility (for example: 25 paid rooms on Friday and 50
paid rooms on Saturday = 75 paid lodging room nights)
0
This initial funding is only to start some of the preparation and planning for all the main activities
that will take place in 2018.
13) What methodologies did you use to calculate the estimates and what methodologies will you
use to track outcomes, such as total participants, estimated visitor spending, etc?
Specific methodologies will be determined as we plan for the activities for year. Methodologies
could include:
1. Tracking website hits;
2. Actual attendance at specific events (e.g. race, VIP event, etc);
3. impressions from various public relations from earned media;
4. Impressions from paid advertising;
5. Businesses participation; and /or
6. Redemption of deals and specials offered by retailers.
14) Are you applying for lodging tax funds from another community? if so, which communities
and in what amounts?
No.
15) Are you applying funding from Seattle Southside Regional Tourism Authority (SSRTA)? If so, in
what amount?
Not at this time.
16) What is the overall budget for your event /activity /facility? What percent of the budget are
you requesting from the City of Tukwila?
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The current request is for $50,000 to assist with preparation and planning of next year's activities.
Funds be used for website creation, video research and production, fundraising, and and other
costs associated with preparation and planning.
17) What will you cut from your proposal or do differently if full funding for your request is not
available or recommended?
Without lodging tax funding, the 50th anniversary celebration will be scaled back or eliminated.
Additional funding partners will need to identified in order to accomplish the events and activities
in 2018.
Updated March 21, 2017
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City of Tukwila
City Council Community Development & Neighborhoods Committee
COMMUNITY DEVELOPMENT & NEIGHBORHOODS COMMITTEE
Meeting Minutes
May S, 2017 - 5 :30 p, m. - Hazelnut Conference Room, City Hall
Councilmembers: Kathy Hougardy, Chair; Verna Seal, Kate Kruller
Staff: David Cline, Nora Gierloff, Derek Speck, Stacy Hansen, Brandon Miles, Rachel
Bianchi, Evie Boykan, Laurel Humphrey
Guests: Brooke Alford, Jan Bolerjak, and Jonathan Joseph, residents; Jeff Bauchnecht,
Museum of Flight
CALL TO ORDER: Committee Chair Hougardy called the meeting to order at 5:30 p.m.
I. BUSINESS AGENDA
A. Community Development Block Grant Application: Minor Home Repair Program
Staff is seeking Council approval to submit an application to King County requesting $125,000 in
Community Development Block Grant funds for the 2018 Minor Home Repair Program. The City
of Tukwila Human Services Department will continue to serve as fiscal administratorforthe cities
of Tukwila, SeaTac, Des Moines and Covington. If granted, $29,500 will be designated for Tukwila.
In 2016 contractors served 21 unduplicated households in Tukwila. UNANIMOUS APPROVAL.
FORWARD TO MAY 15, 2017 REGULAR CONSENT AGENDA.
B. Lodging Tax Applications
Staff provided an overview of 2016 requests to date for lodging tax funds as recommended for
approval by the Lodging Tax Advisory Committee (LTAC). The City collects a 1% lodging tax on
certain overnight stays, the use of which is limited by state law to tourism promotion. The 2016
ending fund balance was just over $900,000, and for 2017 the City has budgeted $733,000 in
revenue.
The following five applications were approved by LTAC:
• Museum of Flight: $50,000 for 2017 events
• Seattle Southside Regional Tourism Authority: $270,000 (2017) and $202,500
(2018) for general operations including marketing, sales and business services
• Starfire Sports: $42,000 for promotion and facilitation of leagues, events and
tournaments
• City of Tukwila: $55,800 for general administration
• City of Tukwila: $50,000 for Southcenter 50" Celebration planning
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Community Development & Neighborhoods Minutes May 8, 2017
A sixth application from the Seattle Southside Regional Tourism Authority in the amount of
$340,000 (2017 and 2018) for operation of the Visitor Information Center at Westfield
Southcenter was not approved by LTAC.
Staff recommended the Committee approve the applications as supported by LTAC. The City now
accepts lodging tax applications on a rolling basis throughout the year, so additional
applications may be presented to Council in the future. Chair Hougardy requested that staff
provide the City Council with a list of the associations the City will join with use of funds allocated
to memberships. UNANIMOUS APPROVAL. FORWARD TO MAY 22, 2017 COMMITTEE OF THE
WHOLE.
c. Day Marketing Initiative Brand Concept
Staff is seeking Council approval of a brand concept called "Accessible Fun" for the day
marketing initiative as recommended by Bill Baker of Total Destination Marketing and supported
by the Brand Advisory Committee. The recommendation is the conclusion of a process that
included research studies, stakeholder interviews, field research, public perception surveys,
advisory committee meetings, and literature review since the onset of the consultant contract
signed in December 2016. Accessible Fun is intended to convey that the Southcenter Shopping
and Entertainment District is accessible, convenient and affordable, and includes varied dining
and entertainment options. Accessible Fun is a conceptual phrase and is not intended to be a
tagline or slogan itself. Once the Council approves a brand concept branding materials can be
developed and presented to the Council for further review. Committee members asked clarifying
questions and decided not to make a recommendation to the Committee of the Whole. NO
RECOMMENDATION. FORWARD TO May 22, 2017 COMMITTEE OF THE WHOLE.
D. Follow -up on March Housing Policy Work Session
Staff provided the Committee with a proposed housing work plan as follow -up to the March 30,
2017 work session where Councilmembers prioritized a list of potential housing- related policy
items. The briefing included a status summary and proposed schedule for the list of items,
factoring in existing workload, Council priority and existing budget. Committee members asked
clarifying questions and discussed the timing of the proposals. Council had previously expressed
interest in extensive neighborhood outreach regarding issues like residential neighborhood lot
sizes, but staff recommends being strategic about this due to the amount of staff time and budget
required. Possibilities include grouping neighborhoods, pairing up with city outreach on another
topic, or starting with a neighborhood like Allentown, where some residents have expressed
interest in reducing lot sizes. Chair Hougardy asked what could be done in 2017 and staff replied
that starting a dialogue in the city would be a good first step as the City has not heard from a
broad spectrum of people. Staff will return to Committee with information about outreach
options and the amount of staff time and budget required for each. DISCUSSION ONLY.
II. MISCELLANEOUS
Adjourned 6 :45 p.m.
ILL Committee Chair Approval
Minutes by LH
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