HomeMy WebLinkAbout2017-05-22 Committee of the Whole MinutesTukwila City Council Committee of the Whole Meeting
City Hall Council Chambers May 22, 2017 — 7:00 P.m.
MINUTES
COMMITTEE OF THE WHOLE
CALL TO ORDER/PLEDGE OF ALLEGIANCE
Council President Robertson called the Tukwila City Council meeting to order at 7:01 p.m. and led the
audience in the Pledge ofAllegiance.
OFFICIALS
Present were Dennis Robertson, Council President; Councilmembers Joe Duffie, Kathy Hougardy,
De'SeanC>uinn. Kate KruUor. Thomas McLeod.
Counoi|member Seal was not present.
/Ubm Ekberg, Mayor; David C|ine, City Administrator; Bob Giberson, Public Works Director; JayVVhtwer,
Fire Chief; Rick Still, Parks &Recreation Director; Joseph Todd, Teohnology& Innovation Services
Director; Bruce Linton, Deputy Police Chiet Derek Speck, Economic Development Administrator;
Brandon W1i|ea, Business Relations Manager; Dave Johnson, Parks and Recreation Manager; Ryan
Loraon, Senior Program Manager; Laurel Humphroy, Council Analyst; Barbara Saxton, Acting Deputy
City Clerk.
AGENDA AMENDMENT
Council President Robertson asked if there was Council support to move Public Comments up on the
agenda tobe taken prior to Special Presentations.
COUNCIL CONSENSUS EXISTED TO AMEND THE AGENDA TO MOVE PUBLIC COMMENTS PRIOR
TO SPECIAL PRESENTATIONS.
PUBLIC COMMENTS (per agenda amendment)
Representatives from the Eritrean Community in Seattle were present ho address the Council. |asao
Araya, President of the Eritrean Community in Seattle, stated their group is part of the Eritrean American
Community. He introduced the three gentlemen with him this evening, who are the organization's
treasurer, on Executive Board Member ofthe Eritrean American Committee (for the western United
States), and the person responsible for organizing the upcoming festival in Tukwila.
Mr. Araya thanked the Council for the opportunity to introduce their group. He explained that an
overwhelming number of the Eritrean community in greater Seattle live in Tukwila, especially due to the
high rent increases in Seattle over the past five years. Every year since 2O12 the Eritrean Community in
Seattle has conducted a Candidates Forum for people running for local, county, state and federal
positions. Their community has built a community center in Seattle with support from King County,
Washington State. the U.G. Department ofHousing and Urban Development (HUD), the City ofSeattle,
BECU. the Gates Foundation and other foundations. A major focus of their outreach in their community iu
to register people tovote.
Mr. Araya stated the Eritrean Community in Seattle has held a two-day festival for the past 26 years,
which takes place in Seattle (during the day) and in Tukwila (in the evening), to which they invite local and
state elected officials. This year the Eritrean American Community's main festival will be in Tukwila on
August 11. 12 and 13, with most activities held at the Seattle Police Athletic Association's facility. The
festival features a soccer tournament, voter registration drive, and sharing of their culture with the greater
Tukwila City Council Committee of the Whole Minutes
May 22, 2017 Page 2 of 10
community. Mr. Araya issued a verbal invitation to the event to the Council, with an official invitation to
follow.
SPECIAL PRESENTATIONS
a. Presentation to the City of an art piece reflecting the Puget Sound Salish Journey through the
Seasonal Rounds in recognition of the Duwamish Hill Preserve.
Dave Johnson, Parks and Recreation Manager, referenced the dedication event at the Duwamish Hill
Preserve on May 13, 2017. The event celebrated the opening of Phase II of the park, which included the
new art installation at the site reflecting the Puget Sound Salish "Journey through the Seasonal Rounds."
A framed rendering of the original piece, which measures 17 feet across, has been given to the City's
contributors on the project —the Muckleshoot tribe, Duwamish tribe, and Forterra —as well as a copy
being given to the City. Mr. Johnson introduced Mette Hanson, an interpretive planner and artist, who
designed "Journey through the Seasonal Rounds," as well as the interpretive and wayfinding signs at the
site and the welcome kiosk.
Ms. Hanson expressed appreciation for support of the vision to tell the stories of the Duwamish Hill
Preserve, which serves as a refuge within the residential and industrial areas of the City. She explained
she wanted all the work to be engaging as well as durable. She is a wood cut artist, so the design started
with her carving the design segments into pieces of wood that were printed on paper, scanned and then
sandblasted onto granite.
The Councilmembers asked additional questions about the design process, including possible plans for
the original pieces of wood.
The Councilmembers thanked Ms. Hanson for sharing her talent and making this contribution to the story
of the City and the people who came before us.
Mayor Ekberg accepted the art piece and extended thanks to Ms. Hanson on behalf of the City. He also
expressed appreciation for the opportunity to visit at the dedication event and to walk the Seasonal
Rounds with her.
b. Follow -up from the International City /County Management Association (ICMA) Fellows:
• Ms. Alisa Rukbankerd from Thailand
• Ms. Thipphaphone Douangsila from Laos
Mayor Ekberg introduced Ms. Rukbankerd from Thailand and Ms. Douangsila from Laos. The mission of
the International City /County Management Association Fellows program is to provide opportunities to
understand the legislative and governance process in the United States and to learn about civic
engagement. In conjunction with the ICMA, the Young Southeast Asian Leaders Initiative (YSAELI)
brings young professionals from Asian countries to the United States for 4 weeks at a time, and provides
an opportunity to learn from their U.S. counterparts. The Mayor noted the Fellows have had many
opportunities during their stay to see the workings of city, county, non - governmental and private
organizations, and the City was proud to host them.
Ms. Douangsila utilized a PowerPoint presentation to provide information about her country and the
reason for her visit. She stated Laos is a "land -lean" country with 5 surrounding countries and a
population of 6.8 million. It is a politically diverse country made up of 49 ethnic groups that are
categorized into 4 groups based on language. The country's legal structure is based on 3 main branches
(Legislative, Executive and Judiciary), with the president as Head of the State. Laos is a Democratic
state per their constitution. The Government branch includes the Prime Minister, ministers /provincial
governor (similar to our "states "), District Chiefs (of each city) and Village Chiefs. 80% of the land in Laos
is mountainous slope and approximately 68% of the population lives in rural areas. Agriculture is the
most important sector for sustainable development and poverty reduction, and covers 27.4% of GDP
(Gross Domestic Product). She explained that industry is growing in Laos due to hydropower (16 hydro-
power dams in the country), and tourism is also increasing. Agricultural lands are located in the low land,
upland and high land, and include grass land, cash crops and rice fields. Ms. Douangsila works for the
Tukwila City Council Committee of the Whole Minutes
May 22, 2017 Page 3 of 10
Department of Agricultural Land Management, which is working to improve the living conditions of the
residents through land use planning for farmers and soil fertility improvements.
During her visit, Ms. Douangsila learned that most of the governmental process here is open to the public
People have more opportunities to participate in the meeting process and provide comment into the
legislative process. She was impressed with the opportunities for students to watch and learn beyond
textbooks. She also noted the many partnerships with all sectors and surrounding cities. She stated she
was impressed with the amount of volunteer participation, including working with the City on designing
and creating parks, which creates a feeling of ownership. She stated she had opportunities to learn from
many divisions within the City, and extended appreciation for the warm welcome.
The Councilmembers asked questions about Ms. Douangsila's visit, and she noted this was her first
opportunity to visit a foreign country. She will make a presentation to her country on her return, and ICMA
also asks that the Fellows prepare a project on what they will do next with their home organization.
Council President Robertson commented that he liked a phrase Ms. Douangsila used when talking about
student learning, which was "Careers with dreams for students."
Ms. Rukbankerd utilized a PowerPoint presentation to provide information about her country and
experience as part of the Professional Fellows Programme. Thailand is a medium -sized country in
Southeast Asia, approximately the size of Texas. 68 million people live in Thailand, with 8 million in
Bangkok. The government is a Democratic constitutional monarchy, with the Executive branch led by a
King (Chief of State), and the head of government is the Prime Minister. She explained Thailand
operates with a very centralized government. Provinces do not have the same type of autonomy as
states do in the United States. Provincial governments are led by a governor and district chiefs, which
are appointed by the central government. Cities in Thailand ( "cities" have a population of 50,000 citizens
or more) are led by a Mayor and municipal council, both of which are directly elected by local citizens.
Ms. Rukbankerd, who is a lawyer, works for the Office of the National Anti- Corruption Commission, a
federal level agency established in 1999 under the Organic Act on Counter Corruption. It is a
constitutionally - mandated independent agency with broad powers and duties to prevent and combat
corruption committed by persons holding political positions and high- ranking public officials. She is part
of the Bureau of International Affairs, which supports the Commission, including assistance with
international investigations, providing legal advice and recommendations, and facilitating international
requests. Thailand is a member state of the United Nations Convention Against Corruption. The United
States is their most active counterpart today. She hopes her visit will help her organization address
challenges in introducing new legal concepts to Thailand's anti- corruption legislative amendment.
Ms. Rukbankerd stated she was impressed with the public participation in the legislative process and
community development, and noted it is a much more active level than in Thailand. She saw how each
person plays an active part of the mechanism that moves the City forward (the Mayor, City Council, City
Administrator and citizens).
Ms. Rukbankerd will also make a formal presentation to her agency upon her return, and will explain how
active participation led to very effective mechanisms for governing.
Councilmember McLeod asked Ms. Rukbankerd if anything surprised her about the processes she saw
during her visit. She replied that she told David Cline during her first week here that we have a lot of
meetings. As her week progressed, she came to understand how each meeting contributed to the big
picture and the work of the City. She expressed appreciation to the Mayor, David Cline and other City
staff for scheduling all the opportunities to observe and learn during their visit.
The Councilmembers thanked the Fellows for the excellent presentations and for the benefits their visits
have had on Tukwila.
SPECIAL ISSUES
Tukwila City Council Committee of the Whole Minutes
May 22, 2017 Page 4 of 10
a. An application for Community Development Block Grant (CDBG) funds for playground
replacement.
Councilmember Hougardy indicated this item was discussed at the Community Development and
Neighborhoods Committee meeting earlier this evening.
Dave Johnson, Parks and Recreation Manager, stated the Parks and Recreation Department is working
to submit an application to King County for federal Community Development Block Grant (CDBG) funds in
the amount of $80,000 to replace the playground equipment at Crestview Park. As part of the application,
King County must receive the Mayor's signed application, as authorized by the City Council, no later than
May 31, 2017.
Mr. Johnson noted that the City's Human Services Office recently brought forward a similar request to the
Council for CDBG funds for the Minor Home Repair program. As part of the application process, the City
needs to prioritize the two proposals, and Mr. Johnson emphasized that funds for the Minor Home Repair
program would be the City's top CDBG priority.
Councilmember Kruller reiterated that the Community Development and Neighborhoods Committee
discussed the two CDBG applications and agreed they would not want the Parks and Recreation
application to conflict with the Minor Home Repair program for priority standing.
In response to questions from the Council, Mr. Johnson explained that an equipment inventory in City
parks was conducted, and the site at Crestview Park best fit the criteria for this grant. The timing of this
funding would allow the project to be completed in 2019. One of the City's "See You in the Park" events
this summer will be at Crestview, which will provide an opportunity for further dialogue with members of
the community on the type of structure and on the way children play today.
COUNCIL CONSENSUS EXISTED TO FORWARD THIS ITEM TO THE SPECIAL MEETING
FOLLOWING THIS COMMITTEE OF THE WHOLE MEETING.
b. An ordinance for condemnation relating to the Duwamish Gardens /Chinook Wind
projects.
Councilmember Kruller indicated this item was discussed at the Transportation and Infrastructure
Committee meeting on May 9, 2017. The committee members were unanimous in recommending
approval.
Ryan Larson, Senior Program Manager in the Public Works Department, explained the ordinance is for
the acquisition of land in conjunction with the City's Duwamish Gardens habitat site and the Chinook
Wind site, which is approximately 250 feet downriver. Chinook Wind is owned by King County, which
would like to develop it with passive park features similar to Duwamish Gardens. The land in question is
250 feet of undeveloped riverfront property between the two sites that is owned by Amalfi Investments
and is part of a larger parcel currently used as a freight transfer facility. The intent is to create a trail that
would link the two sites and provide a continuous habitat area and passive park between East Marginal
Way South and Tukwila International Boulevard. The City has been working with Amalfi since 2015 on an
agreement to swap a portion of the Duwamish Gardens site for the Amalfi riverfront property. In June of
2016, Amalfi notified the City they were no longer interested in a portion of the Duwamish Gardens site,
but were still interested in selling a portion of their property.
The Amalfi property was appraised at $67,000, which was determined using an appraiser hired by the
City and approved by Amalfi. In 2016 Amalfi offered to sell the property to the City for $125,368. The
City responded with a settlement of $100,000 to acquire the property (which added the anticipated costs
for condemnation to the appraised value). That offer was rejected by Amalfi. Mr. Larson reported that
King County is starting the design process for the Chinook Wind site this year and they need to know
whether this additional property will be included. Construction at a later date would not be feasible due to
access issues. Acquisition and restoration of the property is consistent with WRIA9 habitat goals and the
City's Comprehensive Plan goal of restoring and enhancing natural environments and providing networks
of green spaces. Funds associated with the Chinook Wind project would be used to cover the costs of
Tukwila City Council Committee of the Whole Minutes
May 22, 2017 Page 5 of 10
the condemnation proceedings. Mr. Larson referenced a map on page 29 of the agenda packet that
shows the area.
Councilmember Quinn referenced information on page 31 of the agenda packet regarding the City's
policy on real property acquisition, and asked about costs related to acquiring the property through
condemnation. Mr. Larson stated the estimated cost would be $33,000 to update the appraisal and for
court costs and legal fees.
Councilmember McLeod asked how "just compensation" is determined. Mr. Larson stated both parties
would obtain an appraisal and then meet and come to a conclusion.
Council President Robertson referenced the letter and attachments distributed to the Council from
McCullough Hill Leary, PS, and correspondence distributed to the Council by e -mail.
Dan Temkin, 3415 Hunts Point Road, Hunts Point, stated he is a managing member of Amalfi
Investments (a family LLC), which has owned the property since 1996. He explained Amalfi is not
adverse to the project and they have been working on this for almost 10 years. He referenced
information in the letter from Jack McCullough (McCullough Hill Leary, PS) and stated he wanted to refute
some of the information in the agenda materials. Mr. Temkin stated they were informed in 2007 that the
City intended to acquire the Carosino property -3 acres between the Amalfi property and the Duwamish
River —which would have been the site to be part of the original land swap proposal. He provided
information about the effects of digging out the river and moving the Ordinary High Water Mark (OHWM)
150 feet closer to their property, which shifted the wetlands buffer. The City of Tukwila was redoing its
Shoreline Master Program at the time and the recreational buffer was changed from 25 feet to 100 feet,
which would have an additional impact on the property. Mr. Temkin noted that Carol Lumb, Senior
Planner with the City of Tukwila, spearheaded the legislative change to freeze the Ordinary High Water
Mark to its pre- restoration location, which would not impact their ability to develop the property. He stated
that dialogue between City staff and Amalfi has been good and the proposed project makes sense. The
issue is regarding the just compensation.
In 2013, the City proposed giving Amalfi a smaller (3,800 square feet) parcel in trade. That site was
impacted by easements and a previous underground storage tank. After conducting an environmental
study on the site, Amalfi advised they were no longer interested in a property swap, but would sell their
property. Amalfi would like to agree on a mutually agreeable process with the City to determine the value
of their piece of property.
8:38 p.m. Councilmember Hougardy exited the Council Chambers
In regard to their selling price offer, Mr. Temkin referenced the difference in the appraisals conducted on
the Amalfi property and the Sleeping Tiger (Chinook Wind) property (completed within a year of each
other), which were conducted by the same appraisal firm but handled by two different appraisers. He
noted both properties have the same shoreline buffer.
The Sleeping Tiger (Chinook Wind) property was appraised at $20.00 per square foot for the
unencumbered land. That appraisal said the land was not to be discounted at all as the appraiser stated
it "would likely serve for density purposes under a redevelopment scenario." The Amalfi property was
appraised as having some amenity value; however, due to development restrictions (being in the
shoreline buffer), the value should be discounted by 80 percent, which equated to $4.00 per square foot.
Mr. Temkin noted King County acquired the Sleeping Tiger (Chinook Wind) property in 2015 and paid full
value at $24.81 per square foot with no discount for the area located within the shoreline buffer. After
some negotiation, the City offered $7.62 per square foot for the Amalfi property.
8:40 p.m. Councilmember Hougardy returned to the Council Chambers.
Council President Robertson stated the City Council's responsibilities do not extend to negotiations during
their meeting. Negotiations are conducted by City Administration, who has recommended this ordinance
be moved forward to a judge to make the decision, unless resolution is reached prior to that step.
Tukwila City Council Committee of the Whole Minutes
May 22, 2017 Page 6 of 10
Mr. Temkin reiterated that Amalfi is in favor of the project and is looking to defend themselves against any
potentially adverse impacts the neighboring project will have.
Councilmember McLeod stated the Council's role does not include being part of the negotiation, and at
this point the decision needs to be in the hands of someone to make a judicial decision.
Councilmember Hougardy noted the Council has received a lot of new information and proposed sending
this issue back to a Council Committee for further discussion with staff.
Councilmember Kruller stated she is in support of moving the issue forward to the next Regular Meeting,
with the new information being vetted with staff in the interim.
Councilmember Quinn noted moving the item to the June 5 Regular Meeting will provide sufficient time
for Councilmembers to ask questions of staff or the City Attorney in the interim.
In regard to a question about potential time restrictions due to King County's design plans, Mr. Larson
stated there is no immediate deadline. King County is scheduled to start project design this year.
Councilmember Duffie stated he is in support of moving the issue forward, as the Council would have the
opportunity to make a decision either way at the next Regular Meeting.
Council President Robertson noted that some of the information presented is new to the Council,
although it may not be new information to staff and City Administration. He referenced the last paragraph
of the letter from McCullough Hill Leary, PS, which states, "Amalfi would look forward to working with the
City on the property acquisition, whether through condemnation or otherwise, but on terms that do not ask
Amalfi to bear the economic burden of this transaction." He noted that the condemnation ordinance is a
step to keep the process moving forward, although it does not mean condemnation would be the final
action.
Councilmember Hougardy clarified she was comfortable with the item being moved forward to the next
Regular Meeting for further discussion and action.
COUNCIL CONSENSUS EXISTED TO FORWARD THIS ITEM TO THE NEXT REGULAR MEETING
FOR FURTHER DISCUSSION AND ACTION.
8:57 p.m. Council President Robertson called for a 5- minute recess.
9:02 p.m. Council President Robertson reconvened the meeting.
c. Public Safety Plan: Purchase of three Fire Department Administration vehicles.
Councilmember McLeod indicated this item was discussed at the Finance Committee meeting on May 16,
2017. The committee members were unanimous in recommending approval.
Bob Giberson, Public Works Director, explained this is the first of the funded vehicles under the public
safety bond to come before the Council. As part of the Public Safety Plan, $1,084,000 is budgeted in
2017 for fire vehicles and equipment. Public Works staff researched the vehicle purchase in collaboration
with Fire Administration. The recommendation is for 3 Ford Utility Interceptor SUVs, which is the same
vehicle platform as the City's purchase for Police Patrol vehicles. This consistent platform will save on
outfitting, operations and maintenance. The budget for these items is $180,000.00; the total cost is
$168,748.56.
In response to Councilmember questions regarding the selection of SUVs over other types of vehicles,
Mr. Giberson provided the following information:
• Operating with a consistent vehicle platform within operational divisions provides savings on
training, outfitting and storage.
Tukwila City Council Committee of the Whole Minutes
May 22, 2017 Page 7 of 10
• Fire Administration vehicles have additional needs to be prepared for emergency response and
operational events.
• It is expected the SUVs will be in operation for a number of years. The replacement policy is
100,000 miles or 10 years.
• The Ford Crown Victoria Police Interceptor previously used for Police Patrol is no longer available.
An SUV replicates the extra space needed to accommodate the equipment and gear often worn by
police and fire personnel.
COUNCIL CONSENSUS EXISTED TO FORWARD THIS ITEM TO THE SPECIAL MEETING
FOLLOWING THIS COMMITTEE OF THE WHOLE MEETING.
d. Consensus on Public Safety Plan facilities final siting criteria
Councilmember McLeod indicated this item was discussed at the Public Safety Committee meeting on
May 15, 2017. The committee members were unanimous in recommending approval with amendments.
Mr. Giberson stated representatives from the City's real estate brokerage consultant, Heartland LLC, and
the City's project management firm, Shiels Obletz Johnson (SOJ), were in attendance at the Public Safety
Committee meeting and provided input on the siting criteria. Public comments received at the open
house in March have also been addressed. Changes made after the Public Safety Committee meeting
are shown at the bottom of page 53 of the agenda packet. The agenda packet includes a separate
criteria matrix for the Justice Center, fire stations and the Public Works shops facility.
Mr. Giberson provided clarifying information in response to Councilmember questions related to the
meaning and use of the legends on each matrix, the impact of a "0" rating on a criteria item, and how
various criteria items would be "weighted" against other items. Because the same scoring system will be
used when evaluating all potential sites, those differences will average out. Other factors that will be
taken into consideration include costs, complications, due diligence, proximity to transit, and walking
distances. Layers of GIS technology will also be used to assist in identifying swamps, flood plains, and
liquefaction susceptible soils. The "due diligence" line item in the matrices could relate to a Level 1 site
assessment, for example, such as identifying residue from a dry cleaning operation at a site.
Mr. Giberson stated the siting criteria matrices will be introduced to the Public Safety Plan Siting Advisory
Committee. The first meeting of the Siting Advisory Committee will include a discussion on bylaws and a
charter, which will be brought to the Public Safety Committee, to distinguish between the advisory
committee role and Council decisions.
COUNCIL CONSENSUS EXISTED ON THE SITING CRITERIA MATRIX.
e. Applications for lodging tax funds.
Councilmember Hougardy indicated this item was discussed at the Community Development and
Neighborhoods Committee meeting on May 8, 2017. The committee members were unanimous in
recommending approval.
Brandon Miles, Business Relations Manager, stated he is the City's staff liaison to the Lodging Tax
Advisory Committee, which is recommending five applications for funding. The Museum of Flight, Seattle
Southside Regional Tourism Authority (for 2 years of funding), Starfire Sports, and the City of Tukwila
have submitted applications for lodging tax funding for various tourism promotional activities. The total
amount of the request is $670,300 ($467,800 for 2017 and $202,500 for 2018).
Mr. Miles asked for Council consensus to move the five applications to the Consent Agenda at the next
Regular Meeting for approval.
COUNCIL CONSENSUS EXISTED TO FORWARD THESE ITEMS TO THE CONSENT AGENDA AT
THE NEXT REGULAR MEETING.
Tukwila City Council Committee of the Whole Minutes
May 22, 2017 Page 8 of 10
f. Consensus on use of the brand concept for the City of Tukwila's day visitors to be
"Accessible Fun."
Councilmember Hougardy indicated this item was discussed at the Community Development and
Neighborhoods Committee meeting on May 8, 2017. The committee members chose not to make a
recommendation to the Committee of the Whole.
Mr. Miles indicated staff is recommending "Accessible Fun" as the brand concept to use as a base for the
City's day marketing campaign. A motion is not required; staff is asking for Council consensus on the
concept presented.
The Councilmembers asked questions relating to the selection of "Accessible Fun" over the other three
proposed concepts (pages 153 -156 of the agenda packet) and how the concept would be used for
marketing. Mr. Miles noted "accessible" would have a broad meaning, such as proximity, easy to get to,
free parking, and a place for all people. This brand concept would not be used as a tag line or a slogan,
and would not be used in an ad. It is meant to give some context as to where the City will position itself
for marketing purposes. The target audience is considered to be those people within a reasonable 1 -hour
drive of Tukwila.
Councilmember Hougardy proposed a review of the full PowerPoint presentation on the brand concept
options to help clarify some of the Council's questions.
In response to questions about the project timeline, Mr. Miles stated work on logos or brand marks in time
for the July meeting of the Brand Advisory Committee is needed in order to complete work by September.
The next Committee of the Whole meeting is three weeks away.
David Cline, City Administrator, noted this agenda item is intended to get Council consensus, and both
the June 5 Regular Meeting or June 12 Committee of the Whole Meeting are options if Council prefers to
review the issue further.
Council President Robertson asked Mr. Miles to review the PowerPoint presentation on the proposed
brand concept. Based on interviews with stakeholders, phone surveys of Tukwila residents, an on -line
survey of Puget Sound residents, a stakeholder survey open to all, plus a destination assessment and
other research, several draft brand concepts were prepared. The information gathered covered the
following:
Destination strengths:
• Getting There
• Attractions and Activities
• Family Entertainment
• Racial and Ethnic Diversity
How Southcenter compared to:
• Seattle
• Bellevue
• Renton
Proposed Brand Concept Options:
• Proximity and Convenience
• Shopping and Dining
• Multi- Cultural
• Accessible Fun
Tukwila City Council Committee of the Whole Minutes
May 22, 2017
Pros / Cons of "Accessible Fun" as a brand concept:
Page 9 of 10
Pros
Cons
"Accessible" embraces affordable, proximity,
Reduces major focus on retail.
convenience.
All are welcome (demographics, household types,
Limited awareness of family activities.
income, ethnic background, etc.).
"Fun" embraces a broad spectrum of motivators.
Perception that Bellevue is slightly better for family
activities among those somewhat or not familiar
with Southcenter. Research
Creates a flexible "umbrella" with visitor benefit
More "trendy and cool" perceptions of Bellevue.
focus.
Favorable /scalable perception among millennials
who may have or will have children. Research
Families and value- oriented shoppers primary
target of Southcenter Mall.
Opportunities for new product development
festivals, events, etc. .
Key Strengths:
• Family entertainment: Family Fun Center, ACME Bowl, Starfire Sports, Round 1, cinemas, Seattle
Chocolates, iFLY, Museum of Flight.
• Events in Southcenter shopping district.
• Outdoor recreation: Parks, golf and trails.
• PNW largest retail shopping opportunities.
• Abundant dining.
• Affordable and convenient. [Research study]
• Family fun activities. [Research study]
Wide meaning of the term "Accessible ":
Tukwila /Southcenter is:
• Easy to get to.
- Free parking
- Sounder commuter rail, Link Light Rail, Metro buses and freeways.
• Welcoming to all people.
• Affordable.
• Family fun.
Brand Pillars:
• Family Entertainment
• Shopping
• Fun with Friends
Companion:
• Accessible
• Multi- cultural
• Events
• Recreation
Mr. Miles explained that development of slogans, tag lines and logos will be the next steps.
Councilmember Kruller stated discussion at the Community Development and Neighborhoods Committee
meeting recognized that many of the items categorized under the other three draft brand concepts could
also fit under the "Accessible fun" brand.
Mr. Miles explained the "Companion" categories will be used to incorporate those other items.
Tukwila City Council Committee of the Whole Minutes
May 22.2O17
Page 10 of 10
Mr. Miles noted the Brand Advisory Committee is scheduled to meet again inJuly, and staff will return ho
the Council in August with anupdate.
COUNCIL CONSENSUS EXISTED ONTHE BRAND CONCEPT "ACCESSIBLE FUN" TO0EUSED
FOR THE CITY OFTUKVVLA'S DAY VISITORS.
REPORTS
a. Mayor
Mayor Ekberg had noreport.
b. City Council
Councilmember Hougardy referenced item 2.c. of the May 22, 2017 Community Development and
Neighborhoods Committee agenda packet, which was a briefing on light rail noise and vibration
monitoring She stated she will report more on this issue at the next meeting.
Councilmember Quinn noted he participated in the Teens for Tukwila group's recent food drive for
Tukwila Pantry with Counoi|rnembarKruUer. He stated that teen members were out soliciting donations
door bo door even on prom night.
c. Staff
There was noreport.
d. Council Analyst
There was noreport.
ADJOURN TO SPECIAL MEETING
$:56p.mn. COUNCIL PRESIDENT ROBERTSON DECLARED THE COMMITTEE OF THE WHOLE
MEETING ADJOURN D.
)3�Khls Ro son, Council President
A 4 1 � �� - � �1` , K" �"t 7 7 1 A
Barbara Saxton, A�ting Deputy City Clerk
APPROVED BY THE COUNCIL PRESIDENT: 0607117
AVAILABLE ON THE CITY WEBSITE: 06/08/17