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Home My WebLink AboutLTAC 2017-06-25 Agenda PacketCity of Tukwila Allan Ekberg, Mayor Mayor's Office - David Cline, City Administrator AGENDA Lodging Tax Advisory Committee 1:00 p.m., Tuesday, June 25, 2017 Tukwila City Hall, Hazelnut Conference Room (6200 Southcenter Blvd; Tukwila, WA; 98188) 1. Welcome and Introductions Councilmember Kathy Hougardy 2. Approval of Agenda (ACTION ITEM) Councilmember Kathy Hougardy 3. Lodging Tax Collection (INFORMATION) (5 minutes) Brandon Miles, Business Relations Manager 4. Recent Social Media Posts by the City (INFORMATION) (5 minutes) a. US Open Cup b. Tukwila Police, Apollo Brandon Miles, Business Relations Manager 5. "Dangerous Tukwila" Response (DISCUSSION AND INFORMATION) (10 Minutes) Brandon Miles, Business Relations Manager 6. World Cup 2018 Opportunities (INFORMATION AND DISCUSSION) (10 minutes) Ben Oliver, Starfire Sports and LTAC Member 7. Lodging Tax Application (DISCUSSION AND POSSIBLE ACTION) (15 minutes) a. Family Night at S2, presented by the City of Tukwila (Not to exceed $25,000) Brandon Miles, Business Relations Manager 8. Destination Assessment Follow Up (30 minutes) a. Map Needs b. Small Grant Program All 9. Seattle Southside Regional Tourism Authority Update (INFORMATION) (10 minutes) Meagan McGuire, SSRTA 10. Adjourn Councilmember Kathy Hougardy Next Scheduled Meeting: Tuesday, July 25, 2017; 1:00 p.m. Location: TBD Tukwila City Hall • 6200 Southcenter Boulevard • Tukwila, WA 98188 • 206 -433 -1800 • Website: TukwilaWA.gov MEDIA & SOCIAL MEDIA CLIPS News of interest for the City of Tukwila Tukwila Police department PTukwila. Wash rgtcn 22 or 12:13S air 'a 'e wou.d like to introduce you to our newest K -9 Apollo! Apollo did not come to us through the normal mute that ar'ost police R -9's do. Apollo was abandoned and sant to a shelter .Evithin the state. Re stayed at the she'ler for sx morths and was deemed to have too muoh energy to be consdered for adopton and was about to be euthanized. Before doing so. the falter called a Washington State narcc1 os 1C -9 tra.ns,ar ar:d asxed her to take a look at Apollo to sae if he was 3ossibly ... See More Page a of 2 Date range: 5/ 15/17 to 6/04/17 Notice the number of shares. Tukwila received unprecedented coverage on social media thanks to the great work of Apollo and his human colleagues. ®- 00 "'r' Len Omni Chase aid 25K abees ChronoloRical ',d53 shares MEDIA & SOCIAL MEDIA CLIPS News of interest for the City of Tukwila Page 2 of 2 Date range: 5/ 15/17 to 6/04/17 Seattle Sounders PC 0 Follow Permit goes into effect at exactly 7:30PM sharp. Get one of the last few tickets: sndrs.com /n7nv City of Tukwila0 aaCityofTukwila .@Sounder 59C your permit to clear cut Portland Timbers tonight at QStarfireSports has been approved. f•&opencup 21 ete 125 et e 40 rPK F 12;53 PM - 13 Jun 2017 0 T_1 31 0 125 http r•:6rr 1r City of Tukwie (@Cltyafiukw.... X * �# 7} Moments ,Q, Notifications e Messages CVCity of Tukwila 0 eCkyofTukwila Jun 13 ASoundersFC your permit to clear out Portland Timbers tonight at @StarfireSports has been approved, C:opencup Search Twitter 7 Lj. 102 qp 282 Ej City of Tukwilaa @Cityofiukwifa . Jun 9 v Join us for a Council Chat with Councilmember Hougardy on June 10, from 10am tol2pm at Confetti Confections -054 Strander Blvd. L7 crJ 1 0 r City of Tukwila* 4 CityofTuk.vita Jun 5 u Severe accident at Strander Blvd. & West Valley Highway. Please find alternate routes while accident is cleared and investigation is done. Application to the City of Tukwila for Use of 2017 Lodging Tax Funds Event or Activity Name (if applicable): City of Tukwila, "Family Night at S2" Amount of Lodging Tax Requested: $25,000 (not to exceed) Applicant Organization: City of Tukwila, Economic Development Federal Tax ID Number: 91- 6001519 Mailing Address: 6200 Southcenter Blvd Tukwila, WA 98188 Primary Contact Name: Brandon J. Miles Primary Contact Phone: (206) 431 -3684 Primary Contact Email Address: Brandon.Miles @Tukwilawa.gov Check all the service categories that apply to this application: ✓ Tourism promotion or marketing. ✓ Operation of a special event or festival designed to attract tourists. Operation of a tourism - related facility owned or operated by a non - profit organization. Operation and /or capital costs of a tourism - related facility owned by a municipality or a public facilities district. Check which one of the following applies to your agency: Non - Profit (501(c)(3) or501 (c)(6)) (Note: Attach a copy of your current non - profit corporate registration from the Washington Secretary of State Office) ✓ Municipality (City, Town, or County of Washington State) I am an authorized agent of the organization /agency applying for funding. I understand that: • I am proposing a tourism - related service for 2017. If awarded, my organization intends to enter into a services contract with the City; provide liability insurance for the duration of the contract naming the City as additional insured and in an amount determined by the City; and file for a permit for use of City property, if applicable. • My agency will be required to submit a report documenting economic impact results in a format determined by the City. Signature: Date: Brandon J. Miles, Business Relations Manager 1) Describe your tourism - related activity or event. On September 9t ", the Seattle Sounders 2nd team S2, will be playing a home game against Reno 1868 FC. The City is proposing to sponsor the game under the current working title, "Family Night at S2, presented by the City of Tukwila." This "Family Night" will be more than just a soccer game, but will be an entire evening of family entertainment. Currently, the City and the Seattle Sounders FC are considering the following activities before and during the game: 1. Bouncy House; 2. Face Painting; 3. Giant Jenga; 4. Tukwila Fire Truck and Equipment, with personal. 5. City Police Equipment, with personal. 6. Soccer hexagon, presented by CHI Franciscan 7. Grab bag, with goodies. 8. Music The following are the goals of the sponsorship of the game: 1. Attendance. Increase the attendance at the game. Higher attendance means more revenue for area businesses. The City also wants to add a stay and play component to the game. Encourage people to make a night of it and stay in a Tukwila hotel. 2. Branding. Sponsorship of the branding is consistent with the family focused brand we have been discussing. The branding would not just be for those individuals who attend the game, but also for those that view the advertising campaign for the game. 3. Return Visits. Attendees of the event will also be provided a grab bag with goodies and discounts at Tukwila businesses. The goal is to bring these soccer fans back to the City on multiple occasions. 4. Partner Development. The game provides an opportunity for the City and businesses in the City, to build relationships with Seattle Sounders FC. 2) If an event, list the event name, date(s), and projected overall attendance. Right now the average attendance for S2 games, is just under 1,000 fans. With this event, we hope to bring in an additional 1,000 fans, so the total estimated attendance would be around 2,000. Beside attendance, we also hope to get repeat visitors with people who redeem the vouchers at Tukwila businesses. Assuming a 10% redemption rate, we would see 200 of the fans returning to the City. 3) Is your event /activity /facility focusing on attracting overnight tourists, day tourists, or both? 2