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HomeMy WebLinkAboutPS 2017-10-02 COMPLETE AGENDA PACKETCity of Tukwila Public Safety Committee O Thomas McLeod, Chair O Joe Duffle O De'Sean Quinn AGENDA MONDAY, OCTOBER 2, 2017 — 5:30 PM HAZELNUT CONFERENCE ROOM (At east entrance of City Hall) Distribution: T. McLeod J. Duffle D. Quinn D. Robertson Mayor Ekberg D. Cline C. O'Flaherty L. Humphrey Item Recommended Action Page 1. PRESENTATION(S) 2. BUSINESS AGENDA a. Police Department social media networking. a. Information only. Pg.1 Bruce Linton, Deputy Police Chief b. Fire Department social media networking. b. Information only. Pg.21 Jay Wittwer, Fire Chief 3. ANNOUNCEMENTS 4. MISCELLANEOUS Next Scheduled Meeting: Monday, October 16, 2017 SThe City of Tukwila strives to accommodate individuals with disabilities. Please contact the City Clerk's Office at 206-433-1800 (TukwilaCityClerk©TukwilaWA.gov) for assistance. TO: FROM: BY: City of Tukwila Allan Ekberg, Mayor INFORMATIONAL MEMORANDUM Public Safety Committee Mike Villa, Chief of Police Bruce Linton, Deputy Chief of Police CC: Mayor Ekberg DATE: October 2, 2016 SUBJECT: Tukwila Police Department Social Media Networking ISSUE The Tukwila Police Department increased its social media networking to engage with our community in an effort to increase transparency and build trust. BACKGROUND As you know, public safety challenges are becoming more and more complex. Seeking solutions to complex problems have caused law enforcement agencies to turn to social networks to control our own narrative. Used the correct way, social media networks such as Facebook, Twitter, and lnstagram can help facilitate positive engagements with our communities in ways we never imagined. Over the last year, the Tukwila Police Department focused on strategic engagement with the public via social media. Our full-time Recruiter and Public Information Officer (PIO) has embraced social media networks much to the advantage of the Department. We now have a very powerful platform to communicate what we are doing to support public safety and problem -solving. At times we have used these platforms to de-escalate the effects of mis-information. RECOMMENDATION This information briefing is focused on the Police Department's social media efforts to date with the Tukwila community to build trust and legitimacy. ATTACHMENTS Social Media Presentation 1 2 SOCIAL MEDIA In 2016, Tukwila PD had no social media presence and no control over the online narrative and dialog even though Facebook has 2 billion active users and Twitter has 32o million active users. Individuals were reposting and sharing negative media, news stories, articles and videos containing misleading and false information related to the department and the City ofTukwila. Tukwila PD social media accounts went live November of 2016 (Facebook, Twitter and Instagram). "If you don't like what's being said, change the conversation" adopted as the official social media strategy. Further strategy includes engaging the public in non -law enforcement related topics and topics related to pop culture and daily life as a means to humanize the department and the profession as a whole. Improving and creating new relationships with the media is also a big portion of the strategy. By reaching out to local reporters, producers and news stations, we have opened lines of communication that before were strained and or non-existent. By fostering these relationships with the media, we hope to be able to put our actions as law enforcement officers into perspective for those that report on our actions and in turn portray us and our community in a positive light. The secondary goal of the Tukwila PD social media accounts is to promote the City of Tukwila nationwide and assist the city with developing the Tukwila brand and identity on a local and national scale. 01 Round One video emerges. BLM tags local and national media. Quick response curtails any media interest. KIRO is the only station adamantly wanting to make the story public. They choose not to air the story after engaging with the department in further discussions related to long term public safety ramifications of airing an inflammatory narrative. This was a success of the relationship that we had begun building with them prior to this incident unfolding. Blacklivesmatter Seattle TukwilaPoliceDepartment please explain how choking an adolescent who we can hear in this video saying he cannot breathe is justifiable. As a Tukwila resident I am ashamed of you. Eric Garner died in the same way due to police negligence & overly aggressive force. Do Better For The Community You Serve! The people deserve better from you! BlackLivesMatter »BL!v1 #Share #iCantBreathe Maggie Cohen 'narwi Blacklivesmatter Seattle's video. I see the Tukwila Police Department didn't get tagged Tike I intended In the original post. If everyone could share this. We don't need an Eric Garner incident again. Once was already unacceptable. Make this go viral to expose the corruption of our own city. BlackLivesMatter iCantBreathe Avree Reed shared Blacklivesmatter Seattle's video. Ppl just needa start shootin up police fr "' ITAlicia Johnson Uhm idk about you guys but i was there when it went down. That man was drunk & acting an ass. Lmao; does this not look like resisting to you? Like Reply -�° hrs v co RB1 SeaTac Airport protest is the 2nd test of the "change the conversation" strategy and curtailed calls for protests at Tukwila Council meetings and Southcenter Mall. The conversation was changed from officers assaulting an innocent female to looking for a wanted male purported to be a female in connection with an assault of an innocent traveler. Initial false narrative put out by Edwin Lindo was rapidly publicly denounced by us immediately as false and his online followers began to turn on him. A Twitter user complained that police completely controlled the narrative and that their false narrative was not being heard due to overwhelming widespread distribution of our true version of the incident online. https://www.youtube.corniwatch?v=AtiokdwuiLk SeaTac Protest Slide 6 RB1 I would insert the word "purported" before innocent female to make it clear that this was incorrect info. Rachel Bianchi, 9/27/2017 CO 0 Edwin Undo et @EdwinLindo • Jan 31 .@TukwilaPD this officer must be fired. A. DELIC, star# 200, violently pulled an innocent woman by her hair. I've spoken to her. #justice - at SeaTac Airport Checkpoint 2 Tukwila Police @TukwilaPD • Jan 31 We are interested in speaking with this individual. If you know their identity please contact us. Edwin Lindo 4'EdwinLincio • Jan 31 .@iTukwilaPD @JK50988833 @marymad ©democracynow @AJEnglish @ajplus You'll need to contact her attorney. MITukwila Police ©TukwilaPD Jan 31 We do not know who this individual is and they will need to contact us. d@r6y @DarbyKathleen �f Follow As a resident, I'd like 2 invite everyone 2 the City Meeting on FEB 6 @ 7PM 2demand this @TukwilaPD officer be fired tukwilawa.gov/event/city-cou... Edwin Lindo "J ©EdwinLindo .@TukwilaPD this officer must be fired. A. DELIC, star# 200, violently pulled an innocent woman by her hair. I've spoken to her. #justice REI, ESTS TIRES 3 3 9:51 AM - 31 Jan 2017 RB [2] 1 Officers save man attempting suicide by jumping from the parking garage. Video is captured by a passerby and a body camera. It is disturbed to multiple media outlets and discussion groups online and the story receives national media attention. https://www.youtube.com/watch?v=XbL z oWiJU N Slide 8 RB [211 You have "disturbed" - should be "distributed" Rachel Bianchi, 9/27/2017 RB [3] SafeWyse "Most Dangerous" report issued naming Tukwila #2. We changed the conversation from a false survey based on misused FBI data to that of a shelter rescue narcotic K9 Apollo. 3.5 million views, 23,000 story shares and searches of "Tukwila" are dominated by Apollo's story. Apollo's story gains national attention and airs on Inside Edition. SafeWyse survey results obliterated by Apollo coverage and are completely knocked out of search engine results due to the overload of Apollo attention. https://www.facebook.com/TukwilaPD/photos/a.1661.75287omoq52.1 073741828.165g98o487584857/17748i93294343o5/?type =3&theater https://www.safewise.com/blog/most-dangerous-cities/ SafeWyse/Apollo W Slide 9 RB [3]1 SafeWise with an I, not a Y Rachel Bianchi, 9/27/2017 Tukwila Police Department is in 9 Tukwila, Washington160 May 22. 3,230,085 People Reached 205,403 Reactions,. Cpn. -nen s .. Sha res We would like to introduce you to our newest K-9 Apollo! Apollo did not come to us through the normal route that most police K - 9's do. Apollo was abandoned and sent to a shelter within the state. He stayed at the shelter for six months and was deemed to have too much energy to be considered for adoption and was about to be euthanized. Before doing so, the shelter called a Washington State narcotics K-9 trainer and asked her to take a look at Apollo to see if he was possibly ... See More 114 13,621 On Pus, 34,150 On Shares On Shares 11,969 Comments ,.n Sirar•s On Shares 252,424 Post Clicks 43,264 Photo Views NEGATIVE FEEDBA 1,992 l licie Post 3 Report a., Spam Link Clicks 208,779 Other Clicks r 631 Fids All Posts Reported stats may he delayed from ',tat oypears on posts 01 0) Mall shooting July 1st. Quick online response resulted in minimal media coverage. We also immediately contacted local media outlets notifying them that the shooting was in fact just a dispute settled with a single gunshot to the floor and not an active shooter, act of terrorism or anything of media interest for that matter. https:/Iwww.facebook.com/TukwilaPD/photos/a.166175287o74og52.1 071741828.165g980487584857/179343645o9o5926/?type=3&theater Tukwila Police ©TukwiiaPD • Jul 1 1 confirmed gunshot was fired stemming from a dispute between individuals about 8:45PM. No one was hit. Q 3 U 30 �) 28 Mall Shooting Suicide of Chester Bennington. We covered it as it was a topic of national discussion and an issue that the department deals with on a regular basis. Just under million views, 6,227 shares and the post received local and national coverage and aired on KOMO. https://www.facebook.com/TukwilaPD/posts/18o236g39.134c96' Suicide Awareness CO Post Details 40 Tukwila Police Department added 4 new photos. �0 3 Today, it was reported today that Chester Bennington of the group Linkin Park tragically took his own life. Shortly after, a friend of mine wrote "What do you do when your child looks up to someone because they're battling depression too and they find hope and healing in their music only to find out today that their hero took his own life??" Imagine your child who struggles with depression having finally found an outlet and connection in the words and music of someone that i... Continue Reading TO A RIT LOVE ON HER ARMS* 897,334 People Reached 20,673 Reactions, Comments F Shares 7,562 1,335 6,227 0 Like On Post On Shares 2,824 696 2,128 0 Love On Post On Shares 19 iht I-laha 51 �. Wets On Post 9 On Post 2,976 603 �w= Sad On Post 15 • Angry 1 On Post 18 On Shares 42 On Shares 2,373 On Shares 14 On Shares 1,283 332 951 Comments On Post On Shores 5,986 Shares 5,875 On Post 111 On Shares 202,518 Post Clicks 22,961 474 179,083 Photo Views Link Clicks Other Clicks i NEGATIVE FEEDBACK 291 Hide Post 0 Report as Span, 117 Hide All Posts 0 Unlike Page Reported stats may ce delayed from what appears on nose -Department controlled narrative. -By providing photos/videos rapidly to our social media platforms, the media uses our visual material and narrative for their stories. -As a result, the media no longer responds to most incidents. This frees up officers to work without camera crews and outside distractions. It allows victims more privacy and non-involved parties claiming to be witnesses are not publicly interviewed by the media. -During the mall shooting incident, we were able to communicate with those still inside the mall hiding in stores via social media. -Keeps the community in touch with what the department is doing. -Allows for greater transparency between the department and community. What we do is now visible and accessible to the public online without them having to ask for it. Further Benefits 20 City of Tukwila Allan Ekberg, Mayor INFORMATIONAL MEMORANDUM TO: Public Safety Council Committee FROM: Jay C Wittwer, Fire Chief and Marty Grisham, Battalion Chief PIO BY: Jay C Wittwer, Fire Chief CC: Mayor Allan Ekberg DATE: September 27, 2017 SUBJECT: Twitter Account for the Tukwila Fire Department ISSUE As part of the Fire Department 2017 work plan a process is being proposed to better meet the need of providing information regarding public safety and general information. The assumption of providing information to the public, as well as media outlets, will reduce the overall efforts to keep the public informed in the event of day to day issues and largescale events, i.e. official media releases. BACKGROUND The Tukwila Police Department has demonstrated success with an official Twitter account. Other fire departments in the region have established Twitter accounts and report positive responses from the public. The Tukwila Fire Department administrative team has been investigating Social Media as an option to better keep the public informed. Open discussions have also been held with the Fire Fighter's Union regarding social media. DISCUSSION The propose of presenting this subject to the Public Safety Committee is to provide information and receive feedback from the committee regarding this subject. A written policy is attached to this memo for review and to inform the committee on the process of establishing and operating a Twitter account for the Tukwila Fire Department. 21 22 Tukwila Fire Department - Procedure Manual Twitter TWITTER OVERVIEW/PURPOSE/SCOPE A. The purpose of this document is to outline the procedure for operating the Tukwila Fire Department's Twitter account. TFD will use Twitter to: 1. Connect with the City of Tukwila community. 2. Provide timely news and information. 3. Share who TFD is and what it does for the City of Tukwila. B. Technology has influenced all aspects of life. News and events are now communicated using social media platforms. The City encourages departments to share information through official channels including but not limited to City Twitter accounts. ll. DEFINITIONS: A. Electronic Communications - Any communication transmitted electronically via the use of the electronic communications resources. Examples include but are not limited to email, instant messages, social media postings, and speech to text. B. Social Media - Is the term given to websites, online tools and interactive communication technologies that allow users to interact with one another to share information, opinions, knowledge, photos and interests. Examples of social media include such web platforms as blogs, message boards, wikis, social and professional networking websites, and content sharing sites. C. Twitter - Twitter is a free social networking microblogging service that allows registered members to broadcast short posts called tweets. Twitter members can broadcast tweets and follow other users' tweets by using multiple platforms and devices. The default settings for Twitter are public. Unlike Facebook or Linkedln, where members need to approve social connections, anyone can follow anyone on public -Twitter. Tweets, which may include hyperlinks, are limited to 140 characters due to the constraints of Twitter's Short Message Service (SMS) delivery system. To weave tweets into a conversation thread or connect them to a general topic, members can add hashtags to a keyword in their post. Tweets may also include photos or videos. D. Microblogging - Microblogging is a broadcast medium that exists in the form of blogging. A microblog differs from a traditional blog in that its content is typically smaller in both actual and aggregated file size. Microblogs allow users to exchange small elements of content such as short sentences, individual images, or video links. 2017 - Draft.1 Page 1 23 24 Tukwila Fire Department - Procedure Manual Twitter E. Hashtag - A hashtag is a type of label or metadata tag used on social network and microblogging services which makes it easier for users to find messages with a specific theme or content. Users create and use hashtags by placing the hash character # (also known as the number sign or pound sign) in front of a word or un -spaced phrase, either in the main text of a message or at the end. Searching for that hashtag will yield each message that has been tagged with it. A hashtag archive is consequently collected into a single stream under the same hashtag. For example, on the photo -sharing service Instagram, the hashtag #bluesky allows users to find all the posts that have been tagged using that hashtag. F. Video Streaming - Streaming video is content sent in compressed form over the Internet and displayed by the viewer in real time. With streaming video or streaming media, a Web user does not have to wait to download a file to play it. Instead, the media is sent in a continuous stream of data and is played as it arrives. The user needs a player, which is a special program that decompresses and sends video data to the display and audio data to speakers. A player can be either an integral part of a browser or downloaded from the software maker's Web site. III. PROCEDURES/ GUIDELINE: A. Twitter can be used to disseminate emergency and non -emergency information. Below are examples of emergency information TFD could report on Twitter before, during, or after an incident or significant event. 1. Incident response information, including the number of units and personnel on scene. 2. Appropriate human interest or safety information. 3. Nature of the incident and expertise of the fire personnel deployed (high rise, technical rescue, etc.). 4. A description of any particular hazards present at the incident. 5. Identification of life-saving or heroic acts that may have occurred including any rescue scenarios. 6. Projected duration of the incident. 7. Safety concerns present. 8. Actions citizens can take to increase safety or minimize the impacts of the event or hazard on the community. B. Twitter can also be used to post relevant non -emergency related information from any one of the department's four Divisions: Administrative, Prevention and Operations (see IV. Responsibilities). The following information can be shared: 1. Department training events, exercises, lectures, classes or activities. 2017 - Draft.1 Page 2 Tukwila Fire Department - Procedure Manual Twitter 2. Internal department events and activities, such as promotional ceremonies, member recognition, award presentations, meetings, seminars, workshops, and other activities involving department members. 3. Public events, such as safety seminars, fire station open house events, Fire Prevention education events and activities, school safety presentations, and club or service organization events. 4. Emergency Preparedness information. C. Twitter is a powerful communication tool and good judgment must be used. The information that is sent out must reflect the department's Mission and Values while being sensitive to citizen needs and individual rights. Therefore, images or video that portray the following shall not be tweeted: 1. Victims' names, faces or other identify information in text, photo or video. 2. Any patient privacy regulations defined in current policies. 3. Identifying personal information such as license plate numbers, house address numbers, and any other identifying information. Apps like Blur Effect can be used to blur this type of information before posting. 4. Due to the inability to review and edit content, live stream video is prohibited. 5. Anything deemed to be in poor taste and/or in violation of the Code of Conduct, as determined by the Fire Chief. D. The following are prohibited on City of Tukwila social media sites: 1. Posts and comments that include vulgar, offensive, threatening or harassing language, personal attacks or unsupported accusations. 2. Posts and comments not related to the original topic, including random or unintelligible comments. 3. Posts and comments that are not factual or accurate. 4. Posts and comments that promote, foster or perpetuate discrimination on the basis of creed, color, age, religion, gender, marital status, national origin, physical or mental disability, sexual orientation, or any other status protected by law. 5. Posts and comments that promote or advertise commercial services, unless the advertising is generated by the third -party social media service in such a manner that the City cannot block the advertising. 6. Political comments promoting or opposing any person campaigning for election to a political office or promoting or opposing ballot propositions. 7 Religious statements, including comments that endorse or oppose any type of religion, religious opinions or activities. 8. Obscene or sexual content or links to obscene or sexual content. 2017 - Draft.1 Page 3 25 26 Tukwila Fire Department - Procedure Manual Twitter 9. Conduct in violation of any federal, state or local law, or encouragement of illegal activity. 10. Information that could compromise the safety or security of the public or public systems. 11. Content that could violate the legal ownership interest of any other party. 12. Content that could compromise an ongoing investigation. IV. RESPONSIBILITIES: A. Each division within TFD will have administrative access including the ability to post to and edit the Department's Twitter account. 1. Administrative - BC/P10 Grisham. 2. Fire Prevention - TBD. 3. Operations. a) A Shift b) B Shift c) C Shift d) Captain - Fire Prevention e) Captain - Fire Training 4. Emergency Management B. Lanes of traffic. 1. Tukwila Fire a) Information from Fire Department b) Fire, EMS services 2. Local 2088 a) Information from Union b) Off duty activities/community events 3. Tukwila Police a) Violent incidents b) Motor Vehicle Accidents c) Ongoing Investigations 2017 - Draft.? Page 4 Tukwila Fire Department - Procedure Manual Twitter V. REFERENCES: A. TFD Policy 1. TBD 2. TBD 3. TBD B. City Policy 1. TBD 2017 - Draft.1 Page 5 27 28