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HomeMy WebLinkAboutPS 2017-10-02 Item 2A - Discussion - Police Department Social Media NetworkingTO: FROM: BY: City of Tukwila Allan Ekberg, Mayor INFORMATIONAL MEMORANDUM Public Safety Committee Mike Villa, Chief of Police Bruce Linton, Deputy Chief of Police CC: Mayor Ekberg DATE: October 2, 2016 SUBJECT: Tukwila Police Department Social Media Networking ISSUE The Tukwila Police Department increased its social media networking to engage with our community in an effort to increase transparency and build trust. BACKGROUND As you know, public safety challenges are becoming more and more complex. Seeking solutions to complex problems have caused law enforcement agencies to turn to social networks to control our own narrative. Used the correct way, social media networks such as Facebook, Twitter, and Instagram can help facilitate positive engagements with our communities in ways we never imagined. Over the last year, the Tukwila Police Department focused on strategic engagement with the public via social media. Our full-time Recruiter and Public Information Officer (PIO) has embraced social media networks much to the advantage of the Department. We now have a very powerful platform to communicate what we are doing to support public safety and problem -solving. At times we have used these platforms to de-escalate the effects of mis-information. RECOMMENDATION This information briefing is focused on the Police Department's social media efforts to date with the Tukwila community to build trust and legitimacy. ATTAC H M ENTS Social Media Presentation 1 2 TUKWILA POLICE DEPARTMENT SOCIAL MEDIA In 2o1 , Tukwila PD had no social media presence and no control over the online narrative and dialog even though Facebook has 2 billion active users and Twitter has 320 million active users. individuals were reposting and sharing negative media, news stories, articles and videos containing misleading and false information related to the department and the City ofTukwila. Intro Tukwila PD social media accounts went live November of 2016 (Facebook, Twitter and Instagram). "If you don't like what's being said, change the conversation" adopted as the official social media strategy. Further strategy includes engaging the public in non -law enforcement related topics and topics related to pop culture and daily life as a means to humanize the department and the profession as a whole. Improving and creating new relationships with the media is also a big portion of the strategy. By reaching out to local reporters, producers and news stations, we have opened lines of communication that before were strained and or non-existent. By fostering these relationships with the media, we hope to be able to put our actions as law enforcement officers into perspective for those that report on our actions and in turn portray us and our community in a positive light The secondary goal of the Tukwila PD social media accounts is to promote the City ofTukwila nationwide and assist the city with developing the Tukwila brand and identity on a local and national scale. Strategy 01 Round One video emerges. BLM tags local and national media. Quick response curtails any media interest. KIRO is the only station adamantly wanting to make the story public. They choose not to air the story after engaging with the department in further discussions related to long term public safety ramifications of airing an inflammatory narrative. This was a success of the relationship that we had begun building with them prior to this incident unfolding. Round One III81ackIwvesmatter Seattle i. l7,LeI 3L.5.k2:41 le Tu1wilaPoliceDepardment please explain how choking an adolescent who we can hear h this video saying he cannot breathe is Justifiable. As a Tukwila resident I am ashamed of you. Eric Gamer dled in the same way due to police negligence & overly aggressive force. Do Better For The Community You Serve! The people deserve better from youl 4BlackLivesrvlatter ABLrv1 zShare #rCanIBrealtte Cernmercrs 334 Shares l7kViews ItilMaggie Cohen • .=, EleckSvesaratier Seance`.. video I see the T unrAla Police Department didn't get lagged Ilke I' intended In the original post. If everyone could ,are this. We don't need an Eric Gamer incident again. Once was already Lancceptable. Make this go viral to expose the corruption of our own city. »` a' cic-iveshlane.r tCantOreathe Avrea Reed = • Blacklivesmatter Seattle's video. ti Ppl Just needy start shuotin up polk=a fr "' » MIAlicia Johnson Uhm idk about you guys but i was there when it went down. That man was drunk & acting an ass. Lmao, does this not look like resisting to you? Like Reply `'�° hl 00 RB1 SeaTac Airport protest is the 2nd test of the "change the conversation" strategy and curtailed calls for protests atTukwila Council meetings and Southcenter Mall. The conversation was changed from officers assaulting an innocent female to looking for a wanted male purported to be a female in connection with an assault of an innocent traveler. Initial false narrative put out by Edwin Lindo was rapidly publicly denounced by us immediately as false and his online followers began to turn on him. A Twitter user complained that police completely controlled the narrative and that their false narrative was not being heard due to overwhelming widespread distribution ofour true version of the incident online. https://www.youtube.comiwatch?v=AtlokdwuJUc SeaTac Protest Slide 6 RBI I would insert the word "purported" before innocent female to make it clear that this was incorrect info. Rachel Bianchi, 9/27/2017 CO EZ' 1 • Edwin Lindo ell .:2..'EowinLindo - Jan 31 ; .@TukwilaPD this officer must be fired. A. DELIC, star # 200, violently pulled an innocent woman by her hair. I've spoken to her. #justice - at SeaTac Airport Checkpoint 2 illTukwila Police;-•-j.TukwilaPD - Jan 21 We are interested in speaking with this individual. If you know their identity please contact us. Edwin Lindo th 9EdwinLindo - Jan 31 .@TukwilaPD CJK50986833 @marymad @democracynow @AJEnglisti @ajolus You'll need to contact her attorney. Tukwila Police li'TukwilaPD Jan 31 We do not know who this individual is and they will need to contact us d@r6y t IP.,.Darbykathleen tej *. Foltow As a resident, I'd like 2 invite everyone 2 the City Meeting on FEB 6 © 7PM 2demand this @Tukwilal:D officer be fired tukwilawa.govieventicity-cou... Edwin Lindo @EdwinLindo TukwilaPD this officer must be fired. A. DELIC, star# 200, violently butted an innocent woman by her hair. I've spoken to her. kiustice i E IWEEIS LEA ES 3 3 U IAA 9:51 AM - 31 Jan 2017 RB [2] 1 Officers save man attempting suicide by jumping from the parking garage. Video is captured by a passerby and a body camera. It is disturbed to multiple media outlets and discussion groups online and the story receives national media attention. https://www.youtube.comiwatch?v= bL z owiJU Garage Rescue Slide 8 RB [211 You have "disturbed" - should be "distributed' Rachel Bianchi, 9/27/2017 RB [311 SafeWyse "Most Dangerous" report issued naming Tukwila #2. We changed the conversation from a false survey based on misused FBI data to that of a shelter rescue narcotic Kg Apollo.. 3.5 million views, 23,000 story shares and searches of "Tukwila" are dominated by Apollo's story. Apollo's story gains national attention and airs on Inside Edition. SafeWyse survey results obliterated by Apollo coverage and are completely knocked out of search engine results due to the overload of Apollo attention. https:#{www.facebook.com/Tukwil.aPD/photos/a.166175287o74og52.1 073741828.1659980487584857/17748193294343o51?type=3 theater https://www.safewise.com/blog/'most-dangerous-cities/ SafeWyse/Apollo Slide 9 RB [3]11 SafeWise with an 1, not a Y Rachel Bianchi. 9/27/2017 Post Details Tukwila Police Department is in 9Tukwila, Washington. May 2 a • is We would like to introduce you to our newest K-9 Apollo! Apollo did not come to us through the normal route that most police K - 9's do. Apollo was abandoned and sent to a shelter within the state. He stayed at the shelter for six months and was deemed to have too much energy to be considered for adoption and was about to be euthanized. Before doing so, the shelter called a Washington State narcotics K-9 trainer and asked her to take a look at Apollo to see if he was possibly ... See More t pp 3,230,085 eopleReached 205,403 Reactions, Comments & Shares 121,269 0 47,771 0 love 21,620 99,649 On Post On Shares 13,621 On Post 34,150 On Shares 488 26 462 ig•F"aha. On Pest On Shares 700 138 562 :•r'o.: On Post On Shares 67 3 54 _a Sae On Past On Shares 42 4 38 • An;S.ry On Past On Snares 11,969 4,585 7,384 Comments On Post On Shares 23,464 23,155 309 Scares On Post On 5iiares 252,424 ,,cstClicks 43,264 phi= views 381 208,779 Link Clicks Other Clicks 1 NEGATIVE FEEDBACK 1,992 H -de Post 631 Hide All Posts 3 Reerat as Spam 6 Unlike Page Reported slats may be delayed barn voVat appears on pasts 0) Mali shooting July 1st. Quick online response resulted in minimal media coverage. We also immediately contacted local media outlets notifying them that the shooting was in fact just a dispute settled with a single gunshot to the floor and not an active shooter, act of terrorism or anything of media interest for that matter. htt•s www.facebook.com TukwilaPD hotos a.1661 28 o o• 2 1 07374.1828.16c9980487584807/179343645090 926/?type=3&theater Tukwila Police @TukwilaPD • Jul 1 1 confirmed gunshot was fired stemming from a dispute between individuals about 8:45PM. No one was hit. C} 3 U 30 [) 28 Ell NaiI Shooting Suicide of Chester Bennington. We covered it as it was a topic of national discussion and an issue that the department deals with on a regular basis. Just under 3. million views, 6,227 shares and the post received local and national coverage and aired on KOMO. https://www.facebook.comiTukwilaPD/postsh.8o2369-19-/34c965 -/34' 965 Suicide Awareness Post Details 0 Tukwila Police Departrnent e'erf 4 new photos. PC . 6?, 897,334 =-a•pplefteached 20,673 ; anti ns, Comments & Shares Today, it was reported today that Chester Bennington of the group Linkin Park tragically took his own life. Shortly after, a friend of mine 7,562 1,335 6,227 wrote "What do you do when your child looks up to someone because 0- On Post On Snares they're battling depression too and they find hope and healing in their music only to find out today that their hero took his own life??" 2,824 696 2,128 Cru Past On Shares Imagine your child who struggles with depression having finally found art outlet and connection in the words and music of someone that L. Continue Reading TO WRITE LOVE ONHER ARMS* 19 1 18 liahz on Past ©n Shares 51 2,976 LI Sad 9 42 Or. Pest On Sha;es 603 On Post 2,373 On Shares 15 1 14 Mgry On Past On Shares 1,283 Comments 5,986 Shares 332 On Post 5,875 On Post 2202,5518-i:7a'iClicks 22,961 951 On Shares 111 On Shares 474 179,083 Link Clicks Other Chicks NEGATIVE FEEDBACK 291 : iuda Prtst 11711ide At Posts 0 Report as Span! 0 Unlike Page Reported stats may' he delayed from what appears on costs -Department controlled narrative. -By providing photos/videos rapidly to our social media platforms, the media uses our visual material and narrative for their stories. -As a result, the media no longer responds to most incidents. This frees up officers to work without camera crews and outside distractions. It allows victims more privacy and non-involved parties claiming to be witnesses are not publicly interviewed by the media. -During the mall shooting incident, we were able to communicate with those still inside the mall hiding in stores via social media. -Keeps the community in touch with what the department is doing. -Allows for greater transparency between the department and community. What we do is now visible and accessible to the public online without them having to ask for it. Further Benefits